Limerick Gazette

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 165: ROYAL BLUE Key Conclusions: 195 (87.44%) of 223 respondents “Accepted” the colour Royal Blue to be incorporated on the final website. 28 (12.56%) of respondents Rejected the colour Royal Blue. Royal Blue ranked No. 3 as respondents “Accepted” colour choice and consequently will be featured on the final website. Result: Royal Blue is selected as No. 3 in the Top 5 colour choices “Accepted” by members and will be featured on the final website. FIGURE 166: BLACK Key Conclusions: 160 (72.40%) of 221 respondents “Accepted” the colour Black to be incorporated on the final website. 61 (27.6%) of respondents Rejected the colour Black. Black ranked No. 11 as respondents “Accepted” colour choice and consequently will not be featured on the final website. Result: Black is nominated as No. 11 of 16 choices selected by members and is eliminated as a colour option and thus will not be featured on the final website. 199

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN Ch 24: Section 8 COLOUR CONCLUSIONSFrom these findings the following facts emerge: FIGURE 167: COLOUR CONCLUSIONSThe top 3 Colours in order of Members preference to be used on the Website should therefore be White (209) (Primary), Cyan (199) (Secondary) and Royal Blue (195) (Accent).These three colours, with various combinations in relation to elements of the website, will be applied to a number of patterns to be displayed in Facebook Poll.With an unchanged font and proposed logo but applying the chosen triadic colour scheme results in the following three possibilities: FIGURE 168: TRIADIC DESIGN 1 200

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 169: TRIADIC DESIGN 2 FIGURE 170: TRIADIC DESIGN 3Clearly Triadic Design 1 is the most highly visible and will form the template for future alterations as a result of the Main Survey.It was absolutely unnecessary to offer five options in answers to the questions in the Main Survey Section 2 when a simple “Like” or “Dislike” would have given data that would have been far easier to analyse.It was therefore necessary to question members further in the Facebook Poll to ascertain which of these three designs should be implemented on the final archive. Ch 24: Section 9 FACEBOOK POLLThe three images for the Facebook Poll were posted on Limerick Gazette Facebook portal at 7.00pm for a 24 hour period on June 22nd 2016 and members were asked to “Like” only the image they “Like” best. 201

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 171: TRIADIC DESIGN POLL Ch 24: Section 10 FACEBOOK POLL CONCLUSION FIGURE 172: TRIADIC DESIGN POLL CONCLUSION 202

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN Ch 24: Section 11 SECTION 3: WATERMARKSIn section 3 of the survey we wished to establish whether respondents preferred that image be watermarked and, if “Yes” where on the image the watermark should be placed.By way of introduction to respondents the following “explainer” appeared:“For those trying to prevent image theft, the watermark might be a good example of keeping honest people honest. There are so many ways to suck an image off the Web these days that, if someone wants your image, they will find a way to take it. And, if they really want to claim your image as their own, there are ways, some painstaking, to remove watermarks, or one could simply crop out that section of the picture. However, watermarking images must be considered to prevent theft of images and to ensure that if you find an image you gave to Limerick Gazette we have a better chance of having that image removed from any other website in which it appears. The presence of a watermark does not mean Limerick Gazette claims any ownership of the image but merely tells us that the image was taken without consent from the archive. However, watermarking is optional and the decision is yours. This section will present numerous options and you can choose which you feel is best.” Ch 24: Section 12 WATERMARK QUESTIONS FIGURE 173: WATERMARK Q1 Conclusions 183 (89.71%) of 204 respondents expressed the view that all images should be watermarked. 21 (10.29%) of 204 respondents expressed the view that no images should be watermarked. Result All images should be watermarked. 203

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 174: WATERMARK Q2 Conclusions 173 (83.17%) of 208 respondents chose to accept the image without the watermark. 35 (16.83%) of 208 respondents chose to reject the image without the watermark. Result All images should not be watermarked. Conflict Resolution Questions 22 & 23Members are closely split on Question 22 and 23 which creates a conflict in that183 (89.71% of 204 respondents) to Question 22 agree that all images must bewatermarked while 173 (83.17% of 208 respondents) to Question 23 do notwant the image to be watermarked. However, these figures represent anunintentional conflict.While creating the survey it remained unnoticed that both questions were actually aiming for the same Conclusions in two different ways and thus the conflict occurred.This conflict can be overcome by combining the total respondents to both questions to give a new total of 412 responses (Note: the Accept & Reject options in question 23 are reversed in the below chart in order to accurately reflect the desires of the respondents) and by implementing this procedure we can calculate the following results: FIGURE 175: CONFLICT RESOLUTION 204

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 176: WATERMARK Q3 Conclusions 172 (82.69%) of 208 respondents expressed the view that the watermark should appear on bottom left. 36 (17.31%) of 208 respondents expressed the view that the watermark should not appear on bottom left. Result Watermark should appear on bottom left. FIGURE 177: WATERMARK Q4 Conclusions 62 (29.81%) of 208 respondents expressed the view that the watermark should appear on top left. 146 (70.19 %) of 208 respondents expressed the view that the watermark should not appear on top left. Result Watermark should not appear on top left. 205

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 178: WATERMARK Q5 Conclusions 48 (23.08%) of 208 respondents expressed the view that all images should be watermarked on top right. 160 (76.92%) of 208 respondents expressed the view that all images should not be watermarked on top right. Result All images should not be watermarked on top right. FIGURE 179: WATERMARK Q6 Conclusions 172 (82.69%) of 208 respondents expressed the view that all images should be watermarked on bottom right. 36 (17.31%) of 208 respondents expressed the view that all images should not be watermarked on bottom right. Result All images should be watermarked on bottom right. 206

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 180: WATERMARK Q7 Conclusions 29 (13.94%) of 208 respondents expressed the view that all images should be watermarked on centre of image. 179 (86.06%) of 208 respondents expressed the view that all images should not be watermarked on centre of image. Result All images should not be watermarked on centre of image. FIGURE 181: WATERMARK Q8 Conclusions 120 (57.97%) of 207 respondents expressed the view that all images should be watermarked on any location on the image that does not interfere with the overall integrity of the image. 87 (42.03%) of 207 respondents expressed the view that all images should not be watermarked on any location on the image. Result All images should be watermarked on any location on the image that does not interfere with the overall integrity of the image. 207

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 182: WATERMARK Q9 Conclusions 46 (22.22%) of 207 respondents expressed the view that images should feature a strong, highly visible, watermark. 161 (77.78%) of 207 respondents expressed the view that images should not feature a strong, highly visible, watermark. Result Images should not feature a strong, highly visible, watermark. FIGURE 183: WATERMARK Q10 Conclusions 118 (57.00%) of 207 respondents expressed the view that images should feature a weak, barely visible, watermark. 89 (43.00%) respondents expressed the view that images should not feature a weak, barely visible, watermark. Results Images should feature a weak, barely visible, watermark. 208

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN Ch 24: Section 13 CONCLUSIONS: WATERMARKS FIGURE 184: WATERMARK CONCLUSIONSThe majority of respondents (183) are agreed that images should have a watermark.It is also clear that Members are equally split (172 each in Questions 24 & 27) on the question of where the watermark should finally appear. While top left, top right, and centre have been eliminated “Accepted” locations are bottom left (172), bottom right (172). Limerick Gazette will opt for Watermark Left Bottom and reconsider in the future if there are further objections from members.A clear majority of members expressed the view that a weaker watermark was most acceptable over a stronger watermark.The main findings are that images should have a weak watermark on either bottom left or bottom right. Ch 24: Section 14 SECTION 4: FRAMESIn this section we asked respondents to help us decide whether pictures in the archive should be digitally framed. If the majority of Limerick Gazette members decided Images should be framed then it was necessary to identify the best type of frame to use on the image and to this end five styles of frame were offered.In section 4 of the survey we wished to establish what style of presentation was most aesthetically pleasing to respondents. We offered 6 choices of popular frame options and asked respondents to Vote on whether they should be applied in the final archive. The answer options were “Yes”, “No” or have “Don’t Mind” on each of the options. Again, for this section we interpret “Don’t Mind” as “Yes”. 209

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN Ch 24: Section 15 FRAMES QUESTIONS FIGURE 185: FRAMES Q1 Conclusions 154 (75.86%) of 203 respondents expressed the view that all images should be framed. 49 (24.14%) of 203 respondents expressed the view that all images should not be framed. Result All images should be framed. FIGURE 186: FRAMES Q2 Conclusions 134 (66.01%) of 203 respondents expressed the view that all images were nicer without the frame. 69 (33.99%) of 203 respondents expressed the view that all images were not nicer without the frame. Result Conflict arises between Q 32 & 33 All images should not be framed. Question must be re-evaluated in Facebook Poll. 210

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 187: FRAMES Q3 Conclusions 138 (67.98%) of 203 respondents expressed the view that all images are nicer with a basic border. 65 (32.02%) of 203 respondents expressed the view that all images are nicer with a basic border. Result All images are nicer with a basic border. FIGURE 188: FRAMES Q4 Conclusions 20 (9.85 %) of 203 respondents expressed the view that the picture is nicer with a glossy frame. 183 (90.15%) of 203 respondents expressed the view that the picture is not nicer with a glossy frame. Result Glossy Frames should not be used. 211

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 189: FRAMES Q5 Conclusions 42 (20.69%) of 203 respondents expressed the view that all images would be nicer with a mirror frame. 161 (79.31%) of 203 respondents expressed the view that all images would not be nicer with a mirror frame. Result Mirror frame should not be used. FIGURE 190: FRAMES Q6 Conclusions 149 (73.4%) respondents expressed the view that all images should appear with a Museum Matte frame finish. 54 (26.6%) respondents expressed the view that all images should not appear with a Museum Matte frame finish. Result All images should appear with a Museum Matte finish. 212

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN Ch 24: Section 16 CONCLUSIONS: FRAMES FIGURE 191: FRAMES CONCLUSIONSThe Section 4 findings confirm that the majority of members would prefer the images to be framed using the Museum Matte design.Interestingly, any form of colourisation of frames (as with Glossy or Mirror frame options) is unacceptable to the majority of members.From these results the options are that all images should be watermarked on the bottom left and presented in a Museum matte frame as follows: FIGURE 192: FRAMED IMAGE Ch 24: Section 17 SECTION 5: FONTSIn section 5 of the survey we wished to establish what font’s respondents preferred most. We offered 20 popular fonts and asked respondents to Vote on 213

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLANwhether they “Like”, “Dislike” or have “No Opinion” on each of the fonts.Again, for this section we interpret “No Opinion” as “Yes”. Ch 24: Section 18 FONT QUESTIONS FIGURE 193: FONT 1 Conclusions 120 (64.17%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 67 (35.83%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. FIGURE 194: FONT 2 Conclusions 108 (57.75%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 79 (42.25%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. 214

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 195: FONT 3 Conclusions 58 (31.02%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 129 (68.98%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is not “Accepted” as a choice of typeface for the final website. FIGURE 196: FONT 4 Conclusions 115 (61.5%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 72 (38.5%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. 215

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 197: FONT 5 Conclusions 161 (86.1%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 26 (13.9%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. FIGURE 198: FONT 6 Conclusions 107 (57.22%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 80 (42.78%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. 216

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 199: FONT 7 Conclusions 103 (55.08%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 84 (44.92%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. FIGURE 200: FONT 8 Conclusions 73 (39.04%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 114 (60.96%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Rejected” as a choice of typeface for the final website. 217

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 201: FONT 9 Conclusions 157 (83.96%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 30 (16.04%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. FIGURE 202: FONT 10 Conclusions 124 (66.31%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 63 (33.69%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. 218

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 203: FONT 11 Conclusions 119 (63.64%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 68 (36.36%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. FIGURE 204: FONT 12 Conclusions 130 (69.52%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 57 (30.48%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. 219

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 205: FONT 13 Conclusions 99 (52.94%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 88 (47.06%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. FIGURE 206: FONT 14 Conclusions 68 (36.36%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 119 (63.64%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Rejected” as a choice of typeface for the final website. 220

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 207: FONT 15 Conclusions 55 (29.41%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 132 (70.59%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Rejected” as a choice of typeface for the final website. FIGURE 208: FONT 16 Conclusions 76 (40.64%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 111 (59.36%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Rejected” as a choice of typeface for the final website. 221

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 209: FONT 17 Conclusions 114 (60.96%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 73 (39.04%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. FIGURE 210: FONT 18 Conclusions 146 (78.07%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 41 (21.93%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. 222

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 211: FONT 19 Conclusions 102 (54.55%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 85 (45.45%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. FIGURE 212: FONT 20 Conclusions 145 (77.54%) of 187 respondents expressed the view that this font is acceptable for use in the final website. 42 (22.46%) of 187 respondents expressed the view that this font is not an acceptable font to use in the final website. Result This font is “Accepted” as a choice of typeface for the final website. 223

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN Ch 24: Section 19 CONCLUSION: FONTS FIGURE 213: FONT CONCLUSION161 (86.1%) of 187 respondents expressed the view that the Baskerville Font is acceptable for use in the final website but when added to “No Opinion” option it scored 86.10% which made it the No. 1 ranking choice. Baskerville Font is “Accepted” as the 1st choice of typeface for the final website. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Baskerville Font Sample. Ch 24: Section 20 SECTION 6: CAPTIONSIn section 6 respondents were asked to express an opinion in relation to whether captions should appear on the image itself or on the frame. Respondents were 224

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLANshown examples and again asked to either Like or Dislike or express NoOpinion on each of the images. Ch 24: Section 21 CAPTIONS QUESTIONS FIGURE 214: CAPTION Q1 Conclusions 164 (91.11%) of 180 respondents expressed the view that images should be dated and captioned. 16 (8.89%) of 180 respondents expressed the view that images should not be dated and captioned. Result All images should be dated and captioned. FIGURE 215: CAPTION Q2 Conclusions 116 (64.8%) of 179 respondents expressed the view that caption should not appear on the actual image. 63 (35.2%) of 179 respondents expressed the view that they did not object nor mind if the caption appeared on the actual image. Result The caption should not be on the actual image itself. 225

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 216: CAPTION Q3 Conclusions 71 (39.44%) of 180 agreed that the caption should be on the image. 109 (60.56%) of 180 respondents did not agree that this caption should be on the image. Result The caption should not be on the image. Note: It was not until after the survey was conducted that both questions (59 & 60) were in fact inadvertently posing the same question but the result remained true in both cases. FIGURE 217: CAPTION Q4 Conclusions 104 (57.78%) of 180 respondents expressed the view that if the caption must appear on the image it should be located on the base/bottom of the image. 76 (42.22%) of 180 respondents expressed the view that if the caption must appear on the image it should not be located on the base/bottom of the image. Result If the caption appears on the image it will appear on the bottom of the image. 226

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 218: CAPTION Q5 Conclusions 28 (15.56%) of 180 respondents expressed the view that it would be acceptable to place the caption across the top of the image. 152 (84.44%) of 180 respondents expressed the view that it would not be acceptable to place the caption across the top of the image. Result It is not acceptable that the caption should appear across the top of the image. FIGURE 219: CAPTION Q6 Conclusions 136 (75.98%) of 179 respondents expressed the view that the caption should be on the bottom of the frame. 43 (24.02%) of 179 respondents expressed the view that the caption should not be on the bottom of the frame. Result The caption should appear on the bottom of the frame. 227

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 220: CAPTION Q7 Conclusions 39 (21.79%) of 179 respondents expressed the view that the caption should be on the top of the frame. 140 (78.21%) of 179 respondents expressed the view that the caption should not be on the bottom of the frame. Result The caption should not appear on the top of the frame. FIGURE 221: CAPTION Q8 Conclusions 148 (82.68%) of 179 respondents expressed the view that the caption should be below the image in the frame border. 31 (17.32%) of 179 respondents expressed the view that the caption should not be below the image in the frame border. Result The caption should be below the image in the frame border. 228

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 222: CAPTION Q9 Conclusions 39 (21.79%) of 179 respondents expressed the view that the caption should be above the image in the frame border. 140 (78.21%) of 179 respondents expressed the view that the caption should not be above the image in the frame border. Result The caption should not be above the image in the frame border. FIGURE 223: CAPTION Q10 Conclusions 89 (49.72%) of 179 respondents expressed the view that the caption should be embedded on a larger frame. 90 (50.28%) of 179 respondents expressed the view that the caption should not be embedded on a larger frame. Result The caption should not be embedded on a larger frame. 229

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 224: CAPTION Q11 Conclusions 120 (67.04%) of 179 respondents expressed the view that the caption should appear on the image as a faded watermark. 59 (32.96%) of 179 respondents expressed the view that the caption should not appear on the image as a faded watermark. Result The caption should appear as a faded watermark on the image. FIGURE 225: CAPTION Q12 Conclusions 120 (8.94%) of 179 respondents expressed the view that the caption should appear in a box embedded on the image. 163 (91.06%) of 179 respondents expressed the view that the caption should not appear in a box embedded on the image. Result The caption should appear in a box embedded on the image. 230

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN Ch 24: Section 22 CONCLUSION: CAPTIONS FIGURE 226: CAPTION CONCLUSIONThe highest number of Limerick Gazette respondents to the survey wish to see all images being captioned. They have also confirmed that captions should only appear above the frame border but below the images.The combination of all the findings so far in relation to the aesthetics of the images and how they should be presented in the final archive is that all images should be watermarked with the Limerick Gazette logo (as determined in the next section) and framed and all captions in Baskerville font should appear below the image and above the frame embedded on the image border as demonstrated below. FIGURE 227: IMAGE WITH APPLIED FINDINGS 231

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN Ch 24: Section 23 SECTION 8: LOGO/ICON FIGURE 228: PROPOSED LOGO/ICON RANGEIn order to help establish a brand theme and logo Limerick Gazette wanted to determine which of 10 proposed Logos the members found most aesthetically pleasing. We selected, photographed and photo shopped 10 famous Limerick statues, monuments and buildings from 10 different locations. We showed members these 10 images (in colour) and asked them to either “Like” or “Dislike” the resulting icons. Ch 24: Section 24 LOGO/ICON QUESTIONS FIGURE 229: LOGO Q1 Conclusions 37 (21.02%) of 176 respondents “Liked” Logo 1. 139 (78.98%) of 176 respondents “Disliked” Logo 1. Result Logo 1 is rejected. 232

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 230: LOGO Q2 Conclusions 100 (56.82%) of 176 respondents “Liked” Logo 2. 78 (44.32%) of 176 respondents “Disliked” Logo 2. Result Logo 2 is accepted. FIGURE 231: LOGO Q3 Conclusions 19 (10.08%) of 176 respondents “Liked” Logo 3. 157 (89.02%) of 176 respondents “Disliked” Logo 3. Result Logo 3 is rejected. 233

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 232: LOGO Q4 Conclusions 23 (13.07%) of 176 respondents “Liked” Logo 4. 153 (78.98%) of 176 respondents “Disliked” Logo 1. Result Logo 4 is rejected. FIGURE 233: LOGO Q5 Conclusions 85 (48.03%) of 176 respondents “Liked” Logo 5. 91 (51.07%) of 176 respondents “Disliked” Logo 5. Result Logo 5 is rejected. 234

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 234: LOGO Q6 Conclusions 111 (63.07%) of 176 respondents “Liked” Logo 6. 65 (36.93%) of 176 respondents “Disliked” Logo 6. Result Logo 6 is accepted. FIGURE 235: LOGO Q7 Conclusions 84 (47.73%) of 176 respondents “Liked” Logo 7. 92 (52.27%) of 176 respondents “Disliked” Logo 7. Result Logo 7 is rejected. 235

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 236: LOGO Q8 Conclusions 26 (14.77%) of 176 respondents “Liked” Logo 8. 150 (85.23%) of 176 respondents “Disliked” Logo 8. Result Logo 8 is rejected. FIGURE 237: LOGO Q9 Conclusions 26 (14.77%) of 176 respondents “Liked” Logo 9. 150 (85.23%) of 176 respondents “Disliked” Logo 9. Result Logo 9 is rejected. 236

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 238: LOGO Q10 Conclusions 81 (46.02%) of 176 respondents “Liked” Logo 10. 95 (53.98%) of 176 respondents “Disliked” Logo 10. Result Logo 10 is rejected. Ch 24: Section 25 CONCLUSION: LOGO FIGURE 239: LOGO CONCLUSIONLogo 6 had the top number of likes at 111. The logo consists of the triadic colour scheme selected by members including Royal Blue, Cyan and White. It also has a photo shopped image of St. John’s Cathedral in Limerick and five social media link images to promote the Twitter, Facebook, YouTube, Instagram and LinkedIn Limerick Gazette sites. Because it secured the highest number of “Likes” it is therefore selected by the members as the official Limerick Gazette Logo. 237

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 240: OFFICIAL LIMERICK GAZETTE LOGO DESIGN SELECTED BY MEMBERS Ch 24: Section 26 PERSONAL INFORMATIONIn view of the fact that it will be necessary for Limerick Gazette to sign-up members it was important to establish what was acceptable in terms of personal information. Members were asked if they objected to issuing personal details to Limerick Gazette other than Name, Location and E-Mail address. Ch 24: Section 27 PERSONAL INFORMATION QUESTION FIGURE 241: LOGIN PERSONAL INFORMATION Respondents did not like the idea of having to sign-in to the website with only 39 (22.5%) of respondents accepting the proposal. 134 (77.5%) of respondents felt it was not a good idea to ask for any personal information. The question made it clear that access to the site was free of charge but the proposition was still rejected. However, Limerick Gazette must proceed with sign-ups in order to develop a mailing list which is an absolutely necessary elements of the marketing strategy. 238

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN Ch 24: Section 28 SECTIONS 9 & 10 REVENUE STREAMSLimerick Gazette receives donated images and other content and has assured members that it will not exploit donated content for financial gain. However, the reality is that there are cost factors involved in the project and these must be met in order for Limerick Gazette to survive. We wished to ascertain from members what types of revenue streams were acceptable (without using the donated content) and if such items were sold from the website would members be likely or unlikely to buy them. Ch 24: Section 29 REVENUE QUESTIONS FIGURE 242: REVENUE Q1 Conclusion 88 (52.38%) of 168 respondents did not object to the featuring of Google Ads (AdSense) on the archive page. 80 (47.62%) of 168 respondents rejected the idea of Google Ads on the site. Result: Limerick Gazette should feature Google Ads on its website. 239

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 243: REVENUE Q2 Conclusion 132 (75.87%) of 168 respondents did not object to the use of Limerick Gazette Logos being used for merchandising. 36 (21.43%) of 168 respondents do object to the use of Limerick Gazette Logos being used for merchandising. Result: Limerick Gazette should uses its Logos for merchandising. FIGURE 244: REVENUE Q3 Conclusion 143 (85.12%) of 168 respondents thought it would be a good idea to place logos on mugs/cups for sale on the website store. 25 (85.12%) of 168 respondents did not think it would be a good idea to place logos on mugs/cups for sale on the website store. Result: Limerick Gazette should place logos on mugs and cups and sell them from the website store. 240

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 245: REVENUE Q4 Conclusion 149 (88.69%) of 168 respondents confirmed they would buy one or more of these mugs if they became available on the webstore. 19 (11.31%) of 168 respondents confirmed they would not buy one or more of these mugs if they became available on the webstore. Result: Limerick Gazette should place these mugs for sale on the webstore. FIGURE 246: REVENUE Q5 Conclusion 98 (58.33%) of 168 respondents thought it would be a good idea to place logos on baseball caps for sale on the website store. 70 (41.67%) of 168 respondents did not think it would be a good idea to place logos on baseball caps for sale on the website store. Result: Limerick Gazette should place logos on baseball caps and sell them from the website store. 241

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 247: REVENUE Q6 Conclusion 109 (64.88%) of 168 respondents confirmed they would buy one or more of these baseball caps if they became available on the webstore. 19 (11.31%) of 168 respondents confirmed they would not buy one or more of these baseball caps if they became available on the webstore. Result: Limerick Gazette should place these baseball caps for sale on the webstore FIGURE 248: REVENUE Q7 Conclusion 111 (66.07 %) of 168 respondents thought it would be a good idea to place logos on Ladies T-Shirts for sale on the website store. 57 (33.93%) of 168 respondents did not think it would be a good idea to place logos on Ladies T-Shirts for sale on the website store. Result: Limerick Gazette should place logos on Ladies T-Shirts and sell them from the website store. 242

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 249: REVENUE Q8 Conclusion 111 (66.07 %) of 168 respondents thought it would be a good idea to place logos on Ladies T-Shirts for sale on the website store and would buy one. 57 (33.93%) of 168 respondents did not think it would be a good idea to place logos on Ladies T-Shirts for sale on the website store and would not buy one. Result: Limerick Gazette should place logos on Ladies T-Shirts and sell them from the website store. FIGURE 250: REVENUE Q9 Conclusion 114 (67.86 %) of 168 respondents thought it would be a good idea to place logos on Gents T-Shirts for sale on the website store and would buy one. 54 (32.14%) of 168 respondents did not think it would be a good idea to place logos on Gents T-Shirts for sale on the website store and would not buy one. Result: Limerick Gazette should place logos on Gents T-Shirts and sell them from the website store. 243

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 251: REVENUE Q10 Conclusion 119 (70.83 %) of 168 respondents thought it would be a good idea to place logos on gents t-shirts for sale on the website store. 49 (29.17%) of 168 respondents did not think it would be a good idea to place logos on gents t-shirts for sale on the website store. Result: Limerick Gazette should place logos on gents t-shirts and sell them from the website store. FIGURE 252: REVENUE Q11 Conclusion 135 (80.36%) of 168 respondents confirmed they would buy one or more branded products in order to support Limerick Gazette if they became available on the webstore. 33 (19.64%) of 168 respondents confirmed they would not buy one or more branded products in order to support Limerick Gazette if they became available on the webstore. Result: Limerick Gazette should place branded products for sale on the webstore 244

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 253: REVENUE Q12 Conclusion 135 (80.36%) of 168 respondents confirmed that it would be a good idea to put a Donate Button in order for members to support Limerick. 33 (19.64%) of 168 respondents confirmed that it would not be a good idea to put a Donate Button in order for members to support Limerick. Result: Limerick Gazette should place a Donate button on its website. FIGURE 254: REVENUE Q13 Conclusion 148 (88.01%) of 168 respondents confirmed that they would contribute using the Donate Button to financially support Limerick. 20 (11.9%) of 168 respondents confirmed that they would not contribute using the Donate Button to financially support Limerick. Result: The majority of Limerick Gazette members would donate to financially support Limerick Gazette. 245

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 255: REVENUE Q14 Limerick Gazette asked members if they had any fundraising ideas they would like to share. A total of 19 respondents (11.3%) had an idea and 149 (88.7%) had no idea to share. Some members have shared these ideas for future revenue streams with Limerick Gazette and they include the sale of framed images from the site. Limerick Gazette would have to outsource this service but there are many framing centre companies operating in Ireland that would willingly accept any jobs and share profit with Limerick Gazette. This is a revenue stream worth exploring in the future. FIGURE 256: REVENUE Q15 Conclusions The purpose of this question was to ascertain whether members were interested in purchasing an app should one become available in the App Store without getting into the specifics as to what would be available on any such app. The question also proposed a retail price of €2.00. 134 respondents (80.7%) thought it would be a good idea for Limerick Gazette to launch an app in the App Store. 32 respondents (19.3%) did not think it would be a good idea. Results From these findings it becomes obvious that Limerick Gazette should launch its own app for sale at €2.00 per download. 246

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 257: REVENUE Q16 Limerick Gazette had to canvass the opinions of its members in relation to selling images from the archive. This was necessary because these images were donated for free and with the commitment to not exploit the images for financial gain. However, there are occasions when members wish to purchase especially enhanced images for other family members or for themselves. In view of this fact Limerick Gazette offered this service to its members and 153 (92.2%) of 166 approved of such a service. FIGURE 258: REVENUE Q17 Following from a suggestion by some members on the Facebook Portal Limerick Gazette proposed to members the publication of an annual book of images from the archive and the idea was immediately embraced by the vast majority of respondents. 144 (86.7%) of respondents thought that this was a good idea while 22 (13.3%) rejected the idea. Based on this finding Limerick Gazette is currently exploring the idea of publishing such a book as an additional revenue stream in the near future. 247

LIMERICK GAZETTE: STRATEGIC COMMERCIALISATION PLAN FIGURE 259: REVENUE Q18 Some members suggested the idea of manufacturing, for example, a keyring (and other such trinkets/ornaments) and selling them as souvenirs in Limerick Shops. 144 (86.7%) of 166 respondents thought this was a good idea. 22 (13.3%) of respondents rejected the idea. Again, this is perhaps an idea that could be implemented in the future. FIGURE 260: REVENUE Q19 Some members suggested the idea of having a locally based “Meet & Greet” session. 145 (87.3%) of 166 respondents liked the idea while only 21 (12.7%) did not think it was a good idea. Result Limerick Gazette should consider organising these meet and greet nights as they could assist in fundraising efforts and, based on these findings, members seem to be enthused by the idea. 248