SKYLOUNGE JUBILEE EDITION S 2018

Premier Group proudly presents Re-development project in West Dallas at the end of the Margaret Hunt Hill Bridge Signature Collection Marriott Trinity Grove, Dallas TX12 story Marriott Autograph Collection flagged hotel above 6 story parking podium 101

▪ Land is entitled for over 9,000,000 square feet of ▪ 238 guest rooms ▪ 325,000 gross square feet of developed new development ▪ No building height restrictions building ▪ Master planned with flexible uses ▪ Located at the gateway to Trinity Groves ▪ Future light rail transit line to the south of the ▪ Trinity Groves is at the west end of the area Margaret Hunt Hill bridge connecting ▪ New streets to be built to connect to the south downtown Dallas to Trinity Groves already funded by the city ▪ Land is already entitled, zoned and ▪ Rapidly rising land prices ▪ TIF district in place to offset public development project is ready for immediate aspects of each building development ▪ Full support of the City of Dallas ▪ Long term financial package is in place ▪ At the starting point of vertical development ▪ Project has City support ▪ World class development by well opportunities connected partners102

More on Trinity GrovesUrban Land Institute StudyTrinity Groves is a multiphaseredevelopment effort of a former warehouse and light-industrial site that began with a 10.3-acre restaurant/specialtyfood incubator and destination. The project is located along theTrinity River, across from downtown Dallas, at the base of thenew and iconic Margaret Hunt Hill Bridge in West Dallas. Thecore incubator area of Trinity Groves currently includes 14restaurants, two dessert shops, a culinary education and eventscenter, and a brewery, all located in four buildings that wereformerly used primarily as a trucking facility. Following on thesuccess of the restaurant incubator concept, the developershave embarked on a plan and program to develop 90 adjacentacres, assembled over the past 11 years, with new apartment,condominium, hotel, and office space, as well as additionalrestaurant and retail space. ULI Case Studies showcaseinnovative approaches and best practices in real estate andurban development. For more information on TG Hotel, please visit www.trinityhotelholding.org 103





Pelli Clarke Pell’s contemporary glass tower appears as one with the crystal clear water of the Atlantic Ocean. Transparent terraces let you step into a dreamlike spacesuspended between earth and sky. Interiors by Armani/Casa a world of serenity and elegance, and beautifully designed amenities offer the ultimate in true luxury.



“ELEGANCE IS NOT ABOUT BEING NOTICED, IT’S ABOUT BEING REMEMBERED.” - GIORGIO ARMANI

Luminous Tranquillity in the Lobby by ARMANI/CASA

BUILDING FEATURES- Residences by Armani/Casa is a new 56-story oceanfront condominium in Sunny Isles Beach offering 308 exclusive luxury residences- The tower is set on a 3.11-acre site with elegantly landscaped gardens and direct access to 300 feet of oceanfront- Interiors by world renowned Armani/Casa Interior Design Studio under the artistic direction of Giorgio Armani- Soaring 649-foot-tall modern glass tower by internationally acclaimed architect César Pelli features breath-taking Atlantic Ocean views- Landscaping by award-winning Swiss landscape architect Enzo Enea- Elegant porte-cochère entry with water feature- Professionally curated collection of museum-quality art, including monumental sculptures by Sandro Chia and Sinisa KukecBUILDING AMENITIES- Over 35,000 square feet of amenities across two floors, all exquisitely furnished by Armani/Casa - Armani Privé lounge at the lobby level- Movie theater with plush seating- Light-filled ocean-view bar area- Elegantly appointed cigar room- Temperature and humidity-controlled wine cellar- Club-inspired game room with pool table- Children’s playroom for games and activities- Elevated, lushly landscaped oceanfront terrace with heated swimming pool, hot tub, and poolside food and beverage service- Private oceanfront restaurant and bar with outdoor seating as well as in-residence delivery- Exclusive beach amenities, including food and beverage services, beach attendants, chaise lounges, and umbrellas- State-of-the-art fitness center overlooking the ocean- Ocean-view yoga studio with pilates equipment- Men’s and women’s dressing rooms with lockers and showers- Expansive two-story revitalization spa with indoor and outdoor treatment rooms- 24-hour valet services- 24-hour security and multilingual concierge services

RESIDENCE FEATURES- Private high-speed elevator access to most residences- Breath-taking Atlantic Ocean and city views through floor-to-ceiling windows- Eight-foot-high double-door entry to a spacious foyer in select units- Spacious interior floor plans with elegant smooth-finish ceilings rising to 10 feet (slab to ceiling, except where required to accommodate mechanical equipment)- Expansive 10-foot-deep private balconies with glass railings in all residences- Summer kitchen with under-counter refrigerator in all residences- Recessed lighting in select corridors and bathrooms- Intelligent climate controls with digital thermostats- Large capacity full size washer/dryer in all residences- Smart building technology provides seamless access to select building amenitiesSLEEK KITCHEN- Premium European-designed cabinetry- legant imported stone countertops and backsplashes- Sub-Zero refrigerator and wine cooler- State-of-the-art Wolf appliancesIMPECCABLE MASTER SUITE- Marble-top midnight bar with a sink and refrigerator drawer on select units- His and hers bathrooms in select residences- Designer sink fixtures- Spa-inspired shower with wall-mounted handheld spray and large rain shower- High-performance toilet with integrated bidet technologyFINE POWDER ROOMS AND GUEST BATHROOMS- Marble stone floors- Stone-topped vanity with designer fixtures

Armani













Vision I Investments I ProfessionalismInternational Real Estate Broker 134 South Dixie Highway Office: + 1 954 591 6447Luxury Properties & rentals Inc. Suite 106, Hallandale Cell: + 1 954 328 9803 Florida 33009 [email protected] www.luxurypropertiesfl.com

No 1 Chauffeur Service in London Outstanding in every aspect RCS of London Ltd 50 Broadway London SW1H 0RG Phone 1: +44 (0) 20 3551 7127 Phone 2: +44 (0) 7831 626 527 [email protected] www.chauffeurservicelondon.com

5 min. withVince Robinson1. With over 20 years experience RCS has becomeLondon’s No 1 in specialized Chauffeur Car Hire &Security Chauffeur Services for discerning clientsfrom around the world, tell us a bit more aboutyour company and what makes you so special?Entering the First class chauffeur service world wasa step away from my business background ofconstruction. As a Building surveyor I wasresponsible forA Creating a brief Vince Robinson, Founder & ManagingB Preparing a project specification Director of RCS Chauffeur Services LondonC Presenting budgetsD Delivering service The competition has driven up the levels of the carE Collating final accounts that is expected to arrive and the way in which it is presented.With these business skills and ability to drive, dresswell and to be able to communicate with well- But we have to note that chauffeuring dates back toeducated and experienced clients, I was able to gondolas, horse drawn taxi and “your personalforge strong relationships with senior business chauffeur”. There is a vast military history which isheads. Our team of first class chauffeurs have been connected with this service industry which needs tochosen based upon key strengths of personality, be replicated by civilian chauffeurs.driving skills, backed up by testing, and commitment Traffic: We all know about this and it never gets anyto service. easier.We feel that we offer the business personschauffeur rather than just a driver.2. You also offer a wide range of other services like 3. Tell us a bit about your exclusive ChauffeurCorporate Roadshows, Security Services and Driven Tours (Luxury London Tours, BuckinghamDiplomatic Services, what would you say has Palace Tours, RCS Grand Tours...), certainly a verychanged when clients hire you nowadays compared comfortable way for HNWIs to explore London andto 7-10 years ago? Britain without the usual hassle and dazzle. Key elements of change are: Our tours are created to the bespoke demand of our clients. Our experienced team escorts the client• Expectations of the client to deliver the very best as with their luggage to amazing sights in London and an in-house service would do. around the United Kingdom. Bringing together history and knowledge, we are able to build a• The use of technology for bookings and accounting. package that adds value to the travellers itinerary.• Data tracking for vehicles to ensure that correct And by working with guide services as in London the client has a full running commentary to explain the billing is performed. details historical connections with their world.• Communications links with our office team and chauffeur. 121

4. Let’s talk about our audience, wealthy Arab 5. From all skills what is the one you wouldfamilies from the Gulf region. London has say is the most important one in your businessbecome their “second home” (especially when when dealing with international VIPs/HNWIs ?they escape the heat wave in thesummertime) , how has been your experience Patience, understanding and discretion are theso far with wealthy Arabian clients and their key virtues. Being able to read the mood of thesometimes complex time managed itineraries day and manner and meet their hidden? expectations. This is critical. Our job is to be the quiet Chauffeur with knowledge impartedWe have to remember that Arabic clients, when the time is correct.when they are here, are generally on holidayalthough they often have to keep a hold on 6. Finally one last question: What’s the besttheir business affairs whilst travelling. Our piece of advice you’ve been given?Arabic clients tend to be very well educatedfrom schools from all over the world, such as Don’t keep asking for business. With goodCalifornia, New York, Boston as well as key service and excellent connections the businessschools in the UK. This brings an international will grow organically based on reputation.flavour to their lives and an understanding ofother cultures. However food and fashion are Mr Robinson we thank you for the interview.now global enterprises for which our clientsenjoy greatly. Knowledge of the shoppinglocations and the best restaurants is vital. Andknowing that an itinerary is so flexible requiresgreat patience. Experience shows us that theclient is the ultimate driver, and he or she willtravel when they are ready. And not before. ‫ عاما من الخبرة‬20 ‫خدمات روبنسون سائق لديها أكثر من‬ ‫نحن نقدم مجموعة واسعة من الخيارات لرجال الأعمال‬ ‫• مطار نقل‬ ‫• الخدمات الدبلوماسية‬ ‫• خدمات كبار الشخصيات‬ ‫• عروض ترويجية للشركات‬ ‫• خدمات نقل الزفاف‬

Company Portrait RCS of London”Ultimate in Luxury Chauffeur Car Hire”Robinson Chauffeur Service offer a range of specialized Chauffeur Car Hire &Security Chauffeur Services for discerning clients who choose a prompt,respectful, courteous and professional means of travel. Our services meet alldemands for business and pleasure in Major cities around the world. Providinga highly trained security chauffeur service, with close protection personnelwhen needed. RCS offer Heathrow airport transfers, and all major airports inthe UK, day, evening or full time contract hire. You can be assured that ourexperienced chauffeurs and quality cars will be on hand to ensure youritinerary is completed in a timely, discreet and comfortable manner.Our quality service extends from London to Paris, Monaco, Rome, Milan,throughout Germany, Russia or even to Norway or Iceland. Discretion andprivacy are assured at all times and destinations. Book your complete itinerarythrough our London office and sit back and relax. 123

With over 20 years'experience, RobinsonChauffeur Services areexperienced in operatingto complex time manageditineraries, to ensure everydemand and variation ismet and catered foreffortlessly. We offer awide range of options forthe busy individual orbusiness professional, ourservices include transfersto airports and seaports,day and evening chauffeurhire, as well as ourdedicated 'as directed'service for the essentialbusiness day, road showsor special days out.We have also just introduced our wedding car hire package, tailored to make your special day one totruly remember. Our luxury vehicles are available for full or part wedding day hire.Chauffeured Airport Transfers ‫انتقالات المطار‬When your business brings you to London the financial centre of Europe, our chauffeurs perform a meet and greetservice as part of your arrival. They arrive no later than the landing time of your plane or jet having monitored itsprogress throughout the flight. They'll provide discreet assistance with your luggage and escort you to your vehiclewhich is always waiting at the closest car park. With an excellent knowledge of the city's financial institutions,hotels and venues your chauffeur will take you according to your itinerary to your desired destination. Londonairports, private jet terminals and FBO's covered are London City, Heathrow, Gatwick, Stansted, Luton,Farnborough, Biggin Hill, Northolt, Oxford and Southend. Business Travel ‫خدمات سفر رجال الأعمال‬ To be chauffeur-driven from home, office or event makes a statement about your lifestyle and commitment to business, your clients and contemporaries are aware of the importance that you put on effortless and professional service. Arrive at your meeting on time, the theatre with style and retreat on your way home with confidence that your chauffeur was there to meet you.

Personal & Asset Security Services Personal VIP Protection ‫خدمات الحماية الشخصية‬ RCS provide VIP Personal Protection for individuals or groups when required. Our service is available around the clock 365 days a year with a highly experienced security team and chauffeur service. Whether required for a secure and discreet business itinerary or a private social event we are able to work to ensure you and your guests are protected. Our protection team has over 20 years of experience in the field, are ready to work to complex itineraries and are flexible to adjust schedules when required. We ensure that VIP passengers are escorted and shielded from unwanted interest in a professional manner with safe arrival to the destination as paramount. We understand that there are times when highly secure travel needs to be discreet and, RCS are able to provide VIP Personal Protection for individuals or groups when required. Wedding Car Hire Social & Sporting Events ‫تأجير السيارات لحضور حفل زفاف‬ ‫احداث رياضيه‬ RCS will add to the finesse of your With the need to work long hours in wedding arrangements to provide the today's busy environment and with the luxury, comfort and style to the day. Our need to entertain at corporate events, chauffeurs are dressed in the finest suits choose an RCS luxury car to enhance the and maintain only the highest standards occasion by arriving at your venue in one of professionalism. We will work to your of Mercedes-Benz top of the range specific requirements and be flexible sedans. The car and the driver will ensure when adapting to your itinerary, even if that your guests and yourself will enjoy things run traditionally late, it's your day the luxury of chauffeured travel which is and we'll ensure your travel plans run to perfectly attuned to the excitement and your timing smoothly. All of our drivers glamour of these high profile events. are exceptionally turned out and the cars Annually we provide chauffeured service will be decorated in the ribbons chosen by to Glyndebourne and Garsington, Ascot you to compliment your chosen style and other race events, Silverstone as well theme for your day. as Wimbledon for the tennis. UK and London Chauffeur Driven Tours ‫جولات مدفوعة بالسيارة في جميع أنحاء بريطانيا‬ Make your visit to Great Britain a truly pleasurable experience. RCS Chauffeur Driven Tours give you the best way to explore our nations most exciting towns and cities. Enjoy a luxurious London tour in a chauffeur-driven car, stop off on shopping trips or visit theatre shows, great museums and historical sites. Enjoy your sightseeing with the peace of mind that your chauffeur will remain at your request at all times. Get in touch with us to arrange your visit. You'll be surprised at our affordable rates.22

Heathrow VIPPrivate Airport Service ‫هيثرو نقل‬For years, Heathrow has offered a private VIP servicefor dignitaries and Heads of State.Robinson Chauffeur Service now utilise the extendedinvitation of this luxury VIP service to a very limitednumber of travellers per year. As our guest you will bepersonally greeted and attended to by staff familiarwith the protocol of serving high profile diplomats.Bypassing the main terminals and other passengers,you can relax in your own personal executive lounge, intotal privacy where all the check-in processes andsecurity are taken care of.You are then whisked by luxury limousine to the stepsof your departing flight, or collected directly from theaircraft when arriving or transferring. It’s a seamlesslyprivate and personal travel service. So next time you flythrough Heathrow, let RCS indulge you in a private jetexperience at the world’s best connected airport.We look forward to welcoming you. iplomatic Services ‫الخدمات الدبلوماسية‬ Robinson Chauffeur Services has many years of experience meeting the exact requirements of Diplomatic and VIP clients. Our chauffeurs are familiar with all the procedures that accompany the handling of VIP arrivals and departures to/from all UK airports that handle private and scheduled aircraft of all types - from bbjs to smaller corporate jets. You can rest assured that we will get you safely and comfortably to your destination. We are proud of our discreet and reliable service for high profile individuals or state-level dignitaries. In addition to this, if required, we can supply a security detail to provide extra personal protection where necessary.Enhanced Protection Chauffeur ‫حماية السائق‬RCS take your safety seriously, with this mind ourdrivers have fully accredited Enhanced Close ProtectionDriving (ECPD)skills. This means we instinctively knowhow to mitigate unexpected risks to your safety orsecurity whilst maintaining control of our vehicles atspeed when required.Ordinarily most journeys are completed withoutincident, but where defensive or evasive driving skillsare required you can be sure you're safe with RCS.Our priority is always to keep you and all passengerssafe.126 23

Our Luxury FleetThe Bentley Continental Flying Spur RCS uses the latest and luxury chauffeur cars in our services. We The Rolls Royce Phantom take great pride in our car ranges and the ultimate high quality Mercedes S Class 500 AMG interiors which ensure to bring our customers comfort and safety to their journeys. RCS’s aim is to deliver the standard of luxury services and reliability our customers demand. RCS’s fleet of luxury vehicles include Mercedes E Class, Mercedes S Class, Mercedes V Class and Range Rover Vogue, and can be hired for a wide range of purposes, namely: airport transfer, getting to and from a business meeting, special occasions, sightseeing and/or luxury shopping tours, and weddings. Enjoy the comforts of luxury chauffeured travel in our superb limousines. You will have a fast internet connection during transit and access to an onboard CD entertainment system. Our discreet unmarked Bentley Continental Flying Spur carries all the prestige you deserve as an owner or passenger travelling in style. Our Mercedes S Class Executive AMG provides excellent premier class travel with excellent cabin space, designed comfort together with optimum technology and a low emission diesel engine, it is a leading car about Town. Enjoy the comforts of luxury chauffeured travel in this superb saloon. You will have a fast internet connection during transit and access to an onboard CD entertainment system. Our discreet unmarked Mercedes S Class Executive carries all the prestige you deserve as an owner or passenger travelling in style. 127

‫‪Company Portrait‬‬‫‪Kliniken Schmieder‬‬ ‫مستشفيات شميدر‬ ‫المركز الدولي المختص بعلم الجهاز العصبي‬ ‫مستشفيات شميدر بألمانيا تعمل منذ حقبة من عشرات السنين فى مجال الأعصاب وتقدم أحسن الأمكانيات الطبية لعملائها ‪ .‬نحن لم‬ ‫نقف على هذا الحد فحسب ‪ ,‬بل نحن مستمرون فى تقدمنا العلمى المستمر للوصول لأحسن النتائج‪ .‬ونحن كسلسلة مستشفيات من ستة‬ ‫مشافى تأسست من عائلة مرموقة ولها سمعتها الطبية المعروفة بألمانيا فقد وصلنا بأصرارنا لمكانة علمية وعالمية مرموقة حتى‬ ‫أصبحنا من رواد التاريخ الطبى بمجال الأعصاب‪ ,‬والهدف الأخير هو راحة المريض ‪ .‬نحن نقوم بمعالجة الأمراض العصبية وأعادة‬ ‫التقييم بكافة أنواعه ومراحله المختلفة بمشافينا المختصة بألمانيا خاصة فى جنوب ولاية بادن فورتمبرج ‪,‬ونقوم بالكشف والعلاج‬ ‫بأحدث الطرق العالمية المعروفة ‪ ,‬وكذا بمشاركتنا عالميا وارتباطنا المستمر بالبحث العلمى بهذا المجال ‪ .‬فى عام ‪ 1950‬أسست أول‬ ‫مستشفى من سلسلة مستشفيات شميدر وذلك على يد الدكتور البروفيسور فريدرش شميدر بمدينى جايلنجن بمنطقة الرور ‪ ,‬والأن‬ ‫أصبحنا رواد الطب بمجال الأعصاب‪ ,‬شعارنا هو ( لاتستسلم ) لأن هدفنا الأخير هو أعطاء القوة والثقة بالنفس للمريض ‪.‬‬ ‫هدفنا هو مساعدة المريض أينما كان وأعطاءه مذاق للحياة ثانية أو على الأقل مصاحبته بهذا الطريق وأعادته الى العيشة الطبيعية‬ ‫ثانية‪ ,‬ونحن نبذل قصارى جهدنا للتغلب على هذه المشاكل النفسية التى أرغمت المريض أن يكون بهذا الشكل سواء كان سببه أمراض‬ ‫عصبية أو عن طريق حادث عرضى ‪ .‬يعمل بماشافينا الستة والمتمركزة بجنوب ألمانيا بولاية فورتمبرج حوالى ‪ 1700‬فرد‬ ‫ويقومون بخدمة حوالى ‪ 13‬ألف مريض سنويا ‪ ,‬بدءا من المرحلة الحرجة الأولية (أيه) وحتى مراحل أعادة التقييم المتقدمة (دى)‬ ‫فى عام ‪ 1997‬أسس بمدينة كونستانس بالأشتراك مع مستشفى شميدر معهد للأبحاث العلمية والمسمى بمعهد لوريا للأبحاث‬ ‫‪,‬وأعطانا الركيزة العلمية بمجال البحث العلمى والطرق العلاجية الجديدة بهذا المجال وأضافة لذلك تعمل مستشفيات شميدرجنبا ألى‬ ‫جنب مع جامعة كونستانس بمجال البحث العلمى ‪ .‬وبالأضافة ألى الموقع الساحر والجاذب للسياح بمنطقة بحيرة البودن زيه‬ ‫المشهورة عالميا بدءا من جبال الألب البافارية جغرافيا‪ ,‬اللا أن مستشفيات شميدر حولتها أيضا لقلعة طبية عريقة يشهد لها العالم‬ ‫واصبحت قبلة طبية مشهورة لمنظمة اليونسكو‪ ,‬والعمل المشترك والف َعال مع جامعات مشهورة أخرى مثل هايدلبرج ‪ ,‬توبنجن ‪,‬‬ ‫فرايبورج ومانهايم‪.‬‬ ‫فرايبورج ومانهايم‪.‬‬‫‪128‬‬

SKYLOUNGE interview withPaul-Georg Friedrich-Schmieder, Chief Marketing Officer (CMO) of Kliniken Schmieder1. With over 2000 employees and six different clinics Paul-Georg Friedrich-Schmiederall over Baden-Württemberg, you have become theleading Neurological Rehabilitation Center in We ensure with our offer that we cater to theseGermany, please tell us a bit more about your clinics needs and also provide a good amount of time toand what makes you so special? explain our medical approach and concepts, to ensure we keep our patients and their families ‘onOur experience and tradition make us stand out. We board’. We closely monitor the progress of thehave been working in the field of neurology and treatments. Our doctors discuss these results and theneurological rehabilitation since 1950, when my next steps which should be taken with our patientsgrandfather, Professor Dr. Friedrich Schmieder, and their relatives. Our staff members in thefounded the Schmieder Clinic. Up to today, we are a International Office provide support with translationfamily-run company, which is managed by two and logistics, so that everybody feels comfortablegenerations of the Schmieder family, my mother, Dr. and at home. Through our wards for internationalDagmar Schmieder, my sister, Lisa Friedrich- patients, the newly built dining rooms and especiallySchmieder, and myself. We guarantee the quality of equipped patient rooms, we also provide a highthe treatment of Schmieder Clinic with our family degree of service and premium facilities.name. With approximately 1,200 beds, 2,000 staffmembers, and over 13,000 patients per year, we are 3. You gained world wide recognition as aone of the largest clinic groups in Europe, which is Competence Centre for Neurology with an ownexclusively focused on neurology and neurological research institute. Please tell us more about yourrehabilitation. We are able to treat neurological Lurija Institute for rehabilitation and healthpatients of all severities and in all acute and sciences?rehabilitation stages and of all neurologicalindications. Our clinic-run research institute and our The Lurija Institute for Rehabilitation Sciences andtraining center guarantee a high level of knowledge, Healthcare Research was founded in 1997 inwhich we are constantly developing and transferring cooperation with the University of Constance, whichto our staff members. Working in interdisciplinary belongs to the outstanding universities in Germany.teams consisting of physicians, therapists and nurses, The idea was to establish the field of neurologicalour staff members develop tailored individual rehabilitation on a high level and provide atreatments by adjusting the treatment concepts to connection between the clinical practice andeach patient´s goals and advances. research. Having celebrated the 20th anniversary of the Lurija Institute last year, we believe that the2. You have treated over 13000 neurological institute has pursued a very successful path. Keypatients (per year) of all degrees of severity and in stakeholders and members of the board areall stages of acute and rehabilitative recovery. representatives of the most renowned GermanPlease tell us a bit more about your experience with university hospitals as well as senior managers offoreign patients. German insurances and the German pension fund. Those representatives provide an invaluable inputWe have been honored to receive patients from all and guide together with our experts the researchover the world at Schmieder Clinic, mainly at our focus of the institute. Major research areas aresites in Allensbach and Heidelberg. The majority of currently the development of new motoric therapiesour international patients derives from the Gulf and the treatment of fatigue correlated withregion. The medical needs are very similar to our neurodegenerative deceases such as MultipleGerman patients. Neurological diseases and Sclerosis. That´s why the Lurija Institute is andisorders do not know neither national nor regional important innovation driver for our clinic until today.boundaries. What we feel what is different is theintensity of interaction with doctors, nurses, and 129therapists, which is expected by our patients andtheir relatives from abroad.

4. Let’s talk about our reader-audience, wealthy The second factor is the overall trend in medicineArab families from the GCC, who are used to have that we focus on evidence-based treatments. Thistheir medical treatment abroad? How has been means that our doctors and our medical staff focusyour experience so far with those patients and on treatments and therapies which we know helpwhat are your strategies for the next 3-4 years to the patient best, based on scientific research. In thisattract more Arabian patients from the GCC? context, we cooperate with the most advanced research institutes and university hospitals inWe are extremely proud to have attracted an Germany and abroad to ensure that we are andillustrious circle of patients and families from the remain a leading neurological clinic.GCC over the last years. We have patients and theirfamilies who use to come to Schmieder Clinic for 6. Finally one last question: What’s the best piecemore than a decade. This means we have been able of advice you’ve been given?to build up relationships and even personalfriendships, which provide us with a very good The best advice that has been given to me derivesreputation. Our key marketing strategy is to provide from my grandfather, who framed the main mottoa high-quality treatment and service, so that our of Kliniken Schmieder until today: “Never give up!”.satisfied patients and their families promote our Often in life, you face difficult circumstances andservices in their respective home countries. Besides obstacles to overcome. It is key to stay optimisticthat, we of course use the channels such as our and give the best you can to make the most out ofwebsite (which we are currently relaunching) and your opportunities. This is also a message which wesocial networks, such as Facebook or Instagram. Our try to convey to our patients. We have seen so manystrategy in the segment of international patients is success stories in our clinics, that we deeply believeto grow organically. We want to keep our in the potential of the brain to recover, even frompersonalized approach and therefore limit our focus severe injuries.on a relatively small amount of patients in thesespecialized wards. Besides our English speaking Mr. Friedrich-Schmieder we thank you for themedical team, we have Arabic speaking staff interview.members in our International Office.5. Your wonderful premises located in some of themost beautiful areas of Germany (e.g.Konstanz/Bodensee) offers the ideal platform tolook after your patients from a holistic point ofview. The psychological aspect plays a big role inyour clinics too. How would you describe has thegeneral medicine changed compared to 10-15years ago?The medical approach has shifted tremendouslyover the past 10-15 years. This has differentreasons. The first factor is that technology hasenabled us to progress. Advances in imagingprocedures and high-tech training devices haveenabled us to a) improve the diagnostic quality andb) to provide highly individualized treatments withstate-of-the-art technology.130

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