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raising the baramaica’scommunitybarchannelwasone F E B R U A R Y 2 0 2 0 53 of the first business sectors to suffer from government mandated business closure Jonce the ongoing global pandemic had hit Estate Signature, Campari, Kingston 62 & Magnum) , hand sanitizers, social communication posters highlighting government community bar guidelines and protocols, in addition to hand-wash stations. Jamaica. For two months, our On-Trade team The distribution of this stimulus package was done were unable to interact with and provide in under two weeks. support to our customers in this channel. Even though the community bar channel has reopened, it resumed on a scaled down basis from Once this sector was given the green light to open its usual norm. Activities such as small events in the with protocols agreed upon by the Ministries of form of round robins are not able to resume, which Health and Local Government respectively, J. Wray & has resulted in music bus executions being cancelled. Nephew Limited began to aid our partners in need. To pivot from this, our mobile bus operators have begun to work in the trade alongside our On-Prem- Through a partnership forged with Channel and ise Specialists. This has allowed the team to reach Customer Marketing, Public Affairs, and our Commer- more customers in a single day with the additional cial Team, support was provided to 2,000 bars in the support from the mobile bus operators, who are also form of a Restart pack. Packages included a case of benefiting from this continued learning experience. BSAPRCTIERliNF2cOrkRIVeDIDH8TcEEOeREi6evDrSeeassortedCampariGroup200mlproducts(Appleton IN HIGH SPIRITS 2020 YEAR IN REVIEW