Ricoma Insights 2018 Quarter 2

2nd QUARTER • 2018 EDITIONALL EXPANDINGABOUT U.S. SERVICESTENSION RICOMA OPENS NEW SERVICEA foolproof guide for testing CENTER IN CALIFORNIAand adjusting your tension Q+A WITH DISTRIBUTOR RICOMA’S VP SPOTLIGHT MIGUEL CIARRETA TALKS WITH SKT. EMBROIDERY CO. EMBROIDERY INDUSTRYRICOMA INSIGHTS PUBLICATION • ISSUE 0002 TEXPROCESS AMERICAS RICOMA REVEALS LATEST DEVELOPMENTS

W hen I first looked into the embroidery machine market, I found it was dominated by extremely expensive machines from Japan, Germany, the United States and South Korea. To compensate for those high equipment costs, embroiderers had to mark up their prices. This narrowed the market of consumers who bought custom goods. I immediately saw an opportunity to change the market by providing good quality embroidery machines at affordable prices. This would not only lower the barrier to entry into the embroidery business, but also increase the amount of custom goods available to people. From the start, our mission has been to make the world look more fashionable and polished through decorative em- broidery on things people wear and use.Through years of relentless efforts by our staff, we have become one of the lead- ing manufacturers of embroidery equipment. We have been fiercely devoted to ensuring top quality, developing proprietary technology, and providing global24-hour customer service and support – all at affordable prices. Now that we’ve positioned ourselves as one of the most well-known companies in our industry worldwide, we wanted to give our audience deeper insight into who we are.Thus, Ricoma Insights was born.Within these pages, you’ll get to know more about Ricoma’s vision, technolog- ical innovation, new products, embroidery techniques, and more. With each piece of content we create, we aim to keep the apparel and textile decoration industry alive and thriving and help our customers succeed in their businesses. I hope you enjoy getting to know us and the industry a little better through Ricoma Insights. FRANK MA Founder & President

2nd QUARTER • 2018 EDITIONIn This Issue...In this issue, you can read through the News section to get updates on the latest in the embroidery industry and Ricoma. Diveinto the Features section to meet our featured distributor and read an exclusive interview with Ricoma’s VP of Operations.Finally, browse through the Events section to check out what we’ve been up to and where we are going.News 2 DIGITIZING SITE HITS THE WEB New embroidery design site offers members one free design a month 3 RICOMA MAKES HEADLINES Ricoma’s laser cutting technolgy receives public and media attention during tech fair 3 RICOMA SPONSORS EVENT Ricoma sponsors CASEC’s Chinese New year gala for 4th consecutive year 3 EXPANDING U.S. SERVICE Ricoma opens service center in California, as new U.S. headquarters makes progressFeatures 4 ALL ABOUT TENSION A foolproof guide for testing and adjusting your tension 6 Q+A WITH RICOMA’S VP Miguel Ciarreta talks embroidery industry and reveals Ricoma’s latest projects 8 DISTRIBUTOR SPOTLIGHT Kriangkrai Wangwijit, owner of SKT. Embroidery Co. 9 EMBROIDERY HUB Reaches 50-million milestoneevents 10 SCISMA 2018 EXHIBITION Ricoma displays popular machinery and unique samples at SCISMA 2018 11 TEXPROCESS AMERICAS Ricoma reveals latest developments and new display at global trade fair 12 UPCOMING EVENTS Don’t miss our upcoming trade shows worldwide

digitizing site hits the webNew embroidery design site offers members one free design a monthNew embroidery design site HoopMade plans to offer every month that are in line with what’s trending. one free embroidery design per month – forever. Curated and digitized by top embroidery designers andThe site’s introductory membership is “free forever,” allowing digitizers, the site offers fresh embroidery design categoriesusers who sign up with an email address to download one that range from food and nature to fashion and weddings.free design of their choice every month for as long as they’re Users can choose from three premium membership optionsmembers. that allow three to 15 downloads per month. The topHoopMade was designed to sweeten the experience of membership tier also includes access to the patch, cap andshopping for embroidery designs online with modern, high- 3D puff embroidery design categories.quality stock designs that can be downloaded and stored inone convenient place. Anyone can start a free membership today onFor years, embroiderers have struggled with embroidery www.HoopMade.comdesign sites that offer a low selection of designs that aren’tmodern or stylish. HoopMade plans to upload new designsricoma makes headlinesRicoma’s laser cutting technology receives public and media attention during fairAs Chinese leaders and audiences witnessed the new China Normal University. technology, China’s Huizhou TV station filmed a Compatible on select Ricoma single-heads, the device special report on Ricoma’s latest technology designed automatically cuts appliqué fabric, eliminating the time spentto simplify the production of appliqué embroidery. cutting fabric manually. The use of fabric as a fill, rather thanIt all took place at the second annual China University stitches, greatly decreases production time and labor costs.Scientific and Technological Achievements Fair held from With U.S. brand RF tubes, the laser technology is strong andMay 25th to May 27th in Huizhou city. stable enough to cut through a wide variety of materials andThe fair celebrates the latest scientific and technological fabrics including leather, vinyl and more.achievements in Chinese universities including Ricoma’s During the fair, the new technology received praise fromlaser cutting device, which was developed along with South prominent Chinese leaders Huang Ningsheng, deputy governor of Guangdong province; Du Zhanyuan, deputy2 minister of education; and Wang Enke, principal of South China Normal University. Meanwhile, guests celebrated the machine for its quality, appearance and performance. With the successful launch, Ricoma plans to continue its relationship with South China Normal University, along with other Chinese universities, to develop innovative machinery in the future.

RICOMA INSIGHTS • NEWSricoma sponsors eventRicoma sponsors CASEC’s Chinese New Year gala for 4th consecutive yearThe Chinese Association of Science Education and Culture (CASEC) of South Florida held a Chinese New Year celebration in Boca Raton on February 18. This year, Ricoma’s US headquarters was a diamond sponsor for the 4th consecutive year.The festival is planned and hosted by CASEC, a 10,000-member organization that celebrates Chinese culture in America. Everyyear, the New Year is observed with the gala, which incorporates traditional Chinese song, dance and art right in the heart ofSouth Florida.expanding u.s. serviceRicoma opens service center in California, as new U.S. headquarters makes progressRicoma Expands Service to the West Coast Ricoma’s New Headquarters in ProductionIn late February, Ricoma opened a service center, located in Ricoma’s new headquarters broke ground three monthsUnit E of 10544 Progress Way in Cypress, California. ago and is currently in production 10 minutes north of theSouth of Los Angeles, the office is a 20-minute drive away company’s current headquarters in Doral, Florida.from the major city. With Ricoma’s headquarters in Miami, Founder and President Frank Ma estimates the building willFlorida, the new center will help Ricoma reach its customers be completed by the end of the year. The official move willon the other end of the country faster. take place in early 2019. Soon after the move, the company isWest coast customers can now stop by the center if they need planning an open house in its new facility.immediate support. Meanwhile east coast customers will Subscribe to Ricoma’s newsletter for more details onenjoy extended service hours due to the time difference. East upcoming news and events delivered to your inbox.coast customers are welcome to call the service center until10 p.m. PST (1 a.m. EST) in the case of an emergency. 3

all about tensionA foolproof guide for testing and adjusting your tensionMastering tension is a fundamental part of the front of your design. Your design may also appear skewed if embroidery process, since most machine your stitches are too tight. All of these are visible indicators embroidery issues can be resolved with a few of tension issues. You may also have issues with tension iftension adjustments. you’re experiencing frequent thread breaks.While automatic thread tension systems are built into newhigh-tech domestic embroidery machines, commercial What to do if you suspect you’re having tension issuesembroidery machines require manual tension, which Before making any tension adjustments, make surerequires a few simple adjustments. While auto tension works your machine is threaded correctly. Sometimes you mayfor single-needle machines that will mostly embroider similar encounter tension issues simply because your machine isgarments, manual tension is more reliable on commercial threaded improperly. If you’ve verified your machine ismachines that will be used to embroider a wide variety of threaded correctly, start by examining the back side of yourgarments. embroidery.If you’re still learning the ins and outs of tension, thisinformation will help ensure you have great tension and How to tell whether you need to tighten or loosen your topbeautiful stitches. thread tension The easiest way you can tell if you need to tighten or Machine Tension Knobs loosen your tension is by examining the back side of your embroidery design. If you notice there is a lot of top threadThe factors that affect tension showing, this indicates that your top thread tension is tooTension will depend on the complexity of your design; the loose. When this occurs, your top thread will appear a lotfabric, thread and backing you’re using; and even hooping. larger than your bobbin thread. If you notice there is tooTension issues can arise with both the top thread and the little top thread showing, this indicates that your top threadbobbin thread. Top thread tension issues can occur on a tension is too tight, and your top thread will appear a lotsingle needle or on all needles. The tension of the bobbin smaller than your bobbin thread.case, however, will always affect the stitching that comesfrom every needle bar. How to tell whether you need to tighten or loosen yourHow to tell if your tension is off bobbin thread tensionYou may have issues with tension if your design isn’t turning You can fine-tune the bobbin tension by adjusting the largeout the way it’s supposed to. Perhaps your stitches are screw on your bobbin case. Rotate the screw counterclockwiselooping, or you have bobbin thread showing through the to loosen the tension, or rotate the screw clockwise to tighten the tension. When too much bobbin is showing on the back4 of your design across most or all needles, your bobbin tension is too loose. To resolve this, tighten your bobbin case by rotating the large screw clockwise. When too little bobbin is showing on the back of your design, your bobbin is too tight. To resolve this, loosen the bobbin case by rotating the large screw counterclockwise. If you’re still having issues after adjusting the bobbin case tension, test your tension and make adjustments according to your “I” test results. Adjusting the spring lever to correct tension The spring lever controls the tension of all of the machine’s needles at the same time. You should always adjust the spring lever before making any tension adjustments to the bobbin case or tension knobs – as this is the quickest fix and small changes to the spring lever may regulate the tension on your design. The spring lever should regularly be positioned directly in the middle, at a 90-degree angle. You should never place it all the way up or down, as either scenario will result

in thread breaks. If the spring lever is positioned all the way When too much bobbin is showing across allup, all of your needles’ threads will be too loose to function needles:properly. Conversely, if the spring lever is positioned all the Your bobbin tension is too loose. To resolve this,way down, all of your needles’ threads will be too tight to tighten your bobbin case by rotating the largefunction properly. Instead, place the spring lever one or two screw clockwise.clicks up or down from the center depending on whether youwant to tighten or loosen the tension. If you want to tighten When too little bobbin is showing on the backthe tension of the needles, you should place the spring lever of your design across all needles:one or two clicks below the center. If you want to loosen the Your bobbin tension is too tight. To resolve this,tension of the needles, you should place the spring lever one loosen the bobbin case by rotating the large screwor two clicks above the center. counterclockwise.Adjusting the tension knobs to correct tensionThe machine’s top tension knobs allow users to quickly When too much top thread is showing on theadjust tension settings on a single needle. If top thread back of your design:tension is too loose, tighten the tension knob by rotating the Your top thread tension may be too loose.knob clockwise. If top thread tension is too tight, loosen thetension by rotating the knob counterclockwise. We always When too little top thread is showing on allrecommend starting with small quarter turns either to needles:loosen or tighten the tension. That way, you’ll get a better Your top tension may be too tight. Loosen theidea of how each tension adjustment affects your design, and thread tension of all needles with the spring lever.you’ll get to know your machine better.The upshot: The best way to master tension is by getting When too much top thread is showing on allfamiliar with your machine and seeing how your machine needles:responds to each of these adjustments. There is no one Your top tension may be too loose. Tighten thecorrect formula to perfecting tension. It’s a matter of trial thread tension of all needles with the spring lever.and error until you reach the perfect tension for your specificcombination of thread, backing and fabric. When too much top thread is showing on one needle:How to test your tension Your thread tension on that needle may be tooThe most widely accepted tension test is the “I” test. To run loose. Tighten the tension of that needle bythis test, sew a one-inch-tall satin column on a similar piece rotating the tension knob clockwise.of fabric to the one you plan to embroider. Once complete,examine the reverse side. Ideally, the correct bobbin tension When too little top thread is showing on onesetting will be divided into three equal parts: One-third needle:bobbin thread running exactly down the center of the Your thread tension on that needle may be toocolumn, and one third top thread running down each side. tight. Loosen the tension of that needle by rotatingDepending on your results, you’ll have to make adjustments the knob counterclockwise.to either your top thread tension or your bobbin case. Todetermine where to make tension adjustments, the first thingyou should ask yourself is whether the tension is off on oneneedle or all needles. Generally, if it is off on one or a fewneedles, you will need to adjust the top tension knobs. If it isoff on all needles, you will need to adjust the bobbin tensionusing the screw on the bobbin case.“I” Test 5

q+a with ricoma’s vpMiguel Ciarreta talks embroidery industry and reveals Ricoma’s latest projectsHow long have you been working at Ricoma? How has success. We began offering 7-day customer support andyour role in the company changed since then? truly going out of our way to make sure our customers (noI’ve been working at Ricoma for seven years now. I started out matter how big or small) were taken care of at all times.as an account executive with a background in management. That’s a huge problem that some of our customers have facedAs soon as I started working in this industry, I was eager with other brands (not being able to receive support if theyto learn not only how embroidery machines work, but also weren’t considered a huge client). Now that we’ve masteredthe dynamics of the entire decorated apparel industry. With support and have been known to provide, arguably, the bestevery customer I helped and every trade show I attended, support in the industry, we are focused on the creation ofI would learn something new and soon enough, I became resources and technology that will further improve customeran expert. Starting off, I really wanted to understand our experience and success. To create this technology, we’vecustomers, so I could give them the right guidance when hired new staff and a content team working on assets to helpthey would ask me questions. I worked hands-on with our our customers succeed in their journeys.techs to learn the ins and outs of embroidery machines to geta better sense of what our customers might feel when they What is the next big initiative or technology that Ricomause our machines. From there, I would come up with ideas to is working on?improve the customer experience. One of the digital pushesI made early on was establishing the company’s presence on Our main focus is customer experience, and like I said before,several social media platforms, primarily Facebook. Through the technology we’re creating is going to help our customerssocial media, forums and customer interactions, I discovered transition into the business and machinery smoothly. Wehow much there is to learn in the textile industry and realized are working on quite a few things at once, so it’s an excitingthe importance of establishing a mentor relationship with our time to be at Ricoma. First off, we are launching a site calledcustomers. I truly believe that it is through these experiences Garmeo to connect embroiderers to customers. Think of itthat I was able to move up to where I am now. Currently, my as a Fiverr for embroiderers. We are going to be doing all themain focus is to help every customer and employee succeed marketing and finding the customers, so all the vendors willwith Ricoma. have to do is focus on delivering a quality product. With this technology, the risk of starting your own business is greatly “We are constantly diminished. We are also working on a stock design website changing when it comes that will provide high-quality modern designs at a good price. We know a lot of customers don’t do their own digitizing, so to providing better this is a good way to provide designs that their customers service and technology would wear at a very low cost. And finally, we are working on a customer portal that will help new customers transition to the industry.” into the business more smoothly with a preparatory course they will take before their official training. This informationHow has Ricoma changed since you began your career will supplement the info they receive in their training, sohere? they can feel more confident to start embroidering on theirWe are constantly changing when it comes to providing better own as soon as their training ends.service and technology to the industry. When I first startedworking at Ricoma, we were laser-focused on creating quality How has your role at Ricoma shaped you as a person? Howequipment that would help our customers make money have you helped shape Ricoma?and run their business with ease. Once we perfected ourequipment, we started shifting our main focus to customer Throughout the past seven years, Ricoma has been a challenging, inspiring experience, and in one phrase:6 life changing. I have learned so much about this exciting industry, built professional relationships, and have even built great confidence in myself and my ability to help people do great work. When you are surrounded by bright employees with whom you share the same work ethic and vision, it helps your capacity to improve yourself and the company.

What is the impact of Ricoma on the global embroidery something that no one else has, and that’s what really addsmachine market? What are some major strides Ricoma value to decorated apparel.has taken to improve the state of the decorated apparelindustry? What advice do you have for anyone in the decorated apparel industry based on your years of expertise?We’ve built our vision around helping business owners reachtheir goals. To do that, we are constantly coming up with Every year, new styles and decoration techniques emerge.new resources and content at a speed that no one else in the My advice to you is to take advantage of trends while theyindustry can match – and it’s only going to get better and are popular, but also have a specialty that will stand themore consistent. New developments such as the customer test of time. Embroidery, for example, is a business that isportal and Garmeo are completely new to this industry, here to stay. For as long as people wear clothes, embroideryand people are taking notice. Our after-sales resources companies will always have business. You have millions ofand support is what really sets us apart and defines us as a options to decorate with embroidery machines. That’s whycompany that will help customers every step of the way. you should always take the opportunity to cross-sell to your customers. If you specialize in caps for sports teams, “Our main focus is for example, do some research and expand your business customer experience...” with shirts, duffel bags, towels – anything your customers need to go with their initial purchase. Overall, the easiest way to determine what will bring you success is to pay close attention to what your customers are asking for.Can you touch on the importance of the decorated apparelindustry?Like I mentioned before, this is such an exciting industry tobe a part of because there’s so much you can do. You cancreate promotional products to help other businesses grow,you can create custom gifts or apparel for a boutique or giftshop, and you can even start your own clothing line. Wehave customers in each of these businesses and more. Theretruly is something for everyone in this industry. The mostunique part of the industry is that you have the tools to create 7

distributor spotlightKriangkrai Wangwijit, owner of SKT. Embroidery Co.We caught up with Kriangkrai Wangwijit, the heard about the quality of Ricoma machines from others president and founder of SKT. Embroidery Co. in in the industry. Luckily for me, the CISMA trade show was Bangkok, Thailand. Find out what Mr. Wangwijit scheduled for that year, so I had the opportunity to see thehad to say about Ricoma and getting started in the decorated machines live and test them out for myself. I ended up goingapparel and textile business. with Ricoma because it’s based on USA standards, which means it’s a machine my customers can trust. We currentlyTell me a bit about the backstory behind your company. sell all Ricoma products, including both flatbed and tubularHow did you get started? embroidery machines. SKT. was officially established in 2005, but we How has your experience been with Ricoma so far?actually began in the 1970’s as a small tailor shop that soon Our experience with Ricoma has been great so far. Theturned into an embroidery shop. machine is stable, produces quality stitches and has a long lifetime. Ricoma also has excellent service. Whenever I needWhat made you choose to sell machinery rather than help, I receive a response immediately.apparel? Are there any last comments you’d like to add?We had customers who outsourced their embroidery to us, Good service is a key factor in the success of any embroiderybut with the increasing demand in the industry, my mother business. You can trust in Ricoma machines to help youcouldn’t serve them on time. That’s when I found a way to make your money back quickly. Not only do you get greatoffer clients the opportunity to increase their turnaround equipment, you also get an excellent support system. Ason their own. By selling the machinery rather than the Ricoma customers, we are all part of the Ricoma family.finished product, my clients would be able to eliminate themiddleman and complete orders for their customers on time.The response was overwhelming! Now, SKT. has a staff ofabout 40 people, with about 25 of them dedicated to serviceand training.When and why did you decide to become a Ricomadistributor?I became a Ricoma distributor in 2009. At the time, I had8

RICOMA INSIGHTS • FEATURESEMBROIDERY HUB reaches50-episode milestoneRicoma’s hit YouTube series, Embroidery Hub, has boasted a Heat transfer vinyl appliquefrequent run on YouTube with a consistent average of at least In this episode of Embroidery Hub, Laura introduces heatone episode per week since its launch in June 2017. Today, transfer equipment into the mix. She shows how to easilythe show has surpassed a milestone of 50 episodes, each re- incorporate heat transfer appliqué to both beautify garmentslated to the embroidery industry. and save production time.The company has also gained a subscriber base of upwards of https://www.youtube.com/watch?v=Wswr8SMav-g5,000 viewers since the release of the show. With EmbroideryHub’s success, talks of a second show to hit the Ricoma chan- Textured fabricsnel are in the works. The second show will focus on business Textured fabrics can be difficult to tame on the embroiderybest practices, while Embroidery Hub will continue to focus machine, but with these tips, your stitches will show up greaton the craft of embroidery. on textured fabric such as terry cloth, faux fur and more!On Ricoma’s YouTube channel, viewers will find an up-to- https://www.youtube.com/watch?v=24i8sH60YpUdate Embroidery Hub playlist packed with tips, how-to’s andplenty more information on machine embroidery. This quar- Free standing lace embroideryter, the staff has added new episodes covering a wide range of Free standing lace embroidery is great for making ornamentsnew topics and embroidery techniques. and even jewelry. In this episode of Embroidery Hub, LauraCheck out Embroidery Hub’s latest hit episodes: walks you through the steps and materials you need to doFree standing lace tassel earrings free standing lace on your embroidery machine.Tassels are virtually everywhere right now – even on your https://www.youtube.com/watch?v=CbHg2chAb7Uears. Find out how to easily create tassel earrings and use thefree standing lace technique to give them an extra boost.https://www.youtube.com/watch?v=tAohz2ZtjMQSmall Letter EmbroideryIn this small lettering tutorial, Laura shares tips on howto effectively embroider small lettering on your garmentswithout sacrificing quality.https://www.youtube.com/watch?v=r_y6ihr_de8Fringe EmbroideryIn this tutorial, Laura shows viewers how to create the fringeembroidery effect. This hair-like effect only requires a fewextra steps and can be used to create a nice effect on flowers,animal fur and more!https://www.youtube.com/watch?v=8MX1Gb6ogS4 9

scisma 2018 exhibitionRicoma displays popular machinery and unique samples at SCISMA 2018Ricoma’s 2018 trade show tour included a stop at one of Even with major changes in technology and processes, the most popular trade shows in South China. Ricoma’s goal has always remained the same: To make apparel more beautiful. The uniquely embellished dresses,On March 27th, SCISMA 2018 opened in Guangdong pet clothing, shoes and accessories caught the attendees’Modern International Exhibition Center (GDE) in Dongguan attention, and set Ricoma apart from other machineCity. This year, Ricoma joined the show to showcase its best manufacturers and distributors in the exhibition.samples and equipment from entry-level single-heads to Many foreign friends and distributors also came to visitrobust multi-heads. the Ricoma booth at the exhibition. Currently, RicomaDuring the show, attendees stopped to admire the flatbed embroidery machines are available in more than 140bestseller, the FHT embroidery machine, one of Ricoma’s countries and regions around the world.largest models maxing out at 30 heads. Guests also viewed With more trade shows and technology planned for thethe MT Series two-head embroidery machine, along with second half of the year, decorators around the world can viewRicoma’s popular single-heads, the EM-1010 and RCM- the company’s upcoming shows to find a fair near them.1501TC. During the show, visitors praised the machinesfor their performance and the quality of the samples beingshowcased.10

RICOMA INSIGHTS • EVENTStexprocess americasRicoma reveals latest developments and new display at global trade fairOne of the most popular trade shows in the world, to connect with distributors and customers face-to-face was the Texprocess Americas trade show tends to draw the most rewarding part of his experience. Usually, Brent crowds from all over the world. This year, Ricoma said, “we’d have to rely on video or the customer travelingbooked a 20-by-30-foot booth to demonstrate its latest to our headquarters to get a firsthand look at the machine’stechnology. performance.” Attending the trade show helped bridge thatHeld once every two years in the Americas, Texprocess gap and granted a more hands-on experience to both theAmericas began May 22 and continued through May 24. attendees and the Ricoma staff.The three-day fair demanded effort from all Ricoma team With new developments underway, Ricoma also revealed amembers. In the U.S. headquarters, Ricoma’s sales, service teaser video at the booth. The video gave booth attendees anand marketing team joined to prepare an elaborate trade inside look at Ricoma’s upcoming projects.show display to debut at the fair. Among the newest technology Ricoma revealed was a brandThe new display featured custom-made embroidery designs new panel. While the panel is not yet available in the U.S.on sweatshirts, jackets, sweatpants and more, along with market, guests were pleased with the panel’s new features,two mannequins sporting trendy embroidered apparel. At along with its look and feel, which resembles a tablet.the booth, guests stopped by to admire the mannequins. While little is still known about the release date of Ricoma’sOne mannequin sported fringe flower embroidery on a latest developments in the U.S., Ricoma’s VP of Operations,light blue summer dress, an embroidered leather clutch and Miguel Ciarreta, said users can expect to start seeing newa monogrammed straw hat, which were both embroidered technology by the end of this year.using the EM-1010 clamps.During the show, Ricoma embroidery specialists showcaseda wide range of equipment designed to fulfill the needs ofevery embroiderer. The booth carried trusted single-headembroidery machines like the EM-1010, the RCM1501-TC and the MT-1501. The team also showcased Ricoma’sbestselling two-head, the MT-1502, and its latest multi-head,the CHT2-1506.Ricoma Account Executive Brent Escobar was one of 10 teammembers present at the show. For Brent, having the ability 11

UPCOMING EVENTSReady to dive deeper into the embroidery world? Come join us at an upcoming event near you. You’ll learn industry insidertips from our embroidery specialists, and witness our latest technology live.USA NBM CLEVELAND PACK PRINT PLAS CEBU SOROCHINSKIY YARMAROK LATIN AMERICA ASIAJune 15-16June 28-30August 21-26 Cleveland, Ohio Cebu, Philippines Mirgorod City, Ukraine EUROPENBM LONG BEACHPACK PRINT PLAS DAVAOKYIV FASHION EXPO August 2-4 September 7-9 TECHMASH Long Beach, California Davao, Philippines September 5-7 ISS ORLANDO Kyiv, Ukraine September 6-8 FEBRATEX C!PRINT Orlando, Florida August 21-24 September 28-27 NBM INDIANAPOLIS Bluemenau, Brazil Madrid, Spain September 13-15 Indianapolis, Indiana CREATIVA MADRID September 25-28 ISS FORT WORTH Madrid, Spain September 27-29 VISCOM ITALIA Fort Worth, Texas October 18-20 Milano Rho, Italy CREATIVA BARCELONA November 8-11 Barcelona, Spain CREATIVA MALAGA December 1-3 Malaga, Spain12 1

ABOUT THE AUTHOR 2ndQUARTER • 2018EDITION Laura Gomez is the content specialist at Ricoma. As a University of Florida journalism graduate, Laura’s role at Ricoma combines her two major passions: communications and apparel. On her free time, Laura enjoys fueling her shopping sprees and gastronom- ic adventures with a trusty cup of Starbucks or a Cuban colada. You can reach Laura at [email protected] if you would like to chat embroidery, write for us or have any sugges- tions for future articles.helpful linksEmbroidery & Custom Apparel Mastery Facebook group Join GroupJoin our Facebook community to connect with other embroiderers, ask WATCHquestions and share knowledge. ricoma.usEmbroidery Hub YouTube tutorials trainingScroll through this playlist to see our how-to videos such as best practicesfor embroidery on knitwear, 3D puff embroidery and more.Ricoma blogVisit our blog for more machine embroidery insights.Ricoma manuals and training videosDownload Ricoma manuals and parts books, and view our trainingvideos here.