Anuário Brasileiro do Setor de Serviços 2007/2008

with the end of this tax will it be possible to make a true fiscal Abrasse´s 2nd General Meeting Anuário Cebrasse reform, combating waste and the misappropriation of public resources. And to also accelerate the reduction in interest ra- Abrasse’s 2nd General Meeting was held on July 16 in the tes that are holding back the country’s growth and develop- Seac-SP auditorium to approve the new Statute that establi- ment. Only a large mobilization of civil society, like the one we shed the rules organizational structures that would transform began at Fiesp, will pressure our congressmen and definitively it into the “Brazilian Central Union for Service Sector Business eliminate this shameful tax called the CPMF.” Entities”. At the event, members and directors could opine on the statute changes. Participation at events Higiexpo 2005 for presenting the Merit in Services Award – Bronze, Silver and Gold categories – to the sector companies in recognition Abrasse welcomed its guests and general public at the 16th for the years dedicated to Cleanliness and Conservation. Higiexpo – Fair on Products and Services for Hygiene, Cleaning and Environmental Conservation, promoted by Abralimp, in The participants were able to exchange experience, partici- August, at the ITM Expo, in São Paulo. At the fair, the entity pate in workshops organized by Eneac sponsors and debate disclosed its activities and achievements including mobiliza- the problems that afflict the sector with national authorities. tions, projects, partnerships, courses and lectures. Besides that, 91 Merit in Service trophies were handed out divided into the bronze, silver and gold categories, to Cleanli- Eneac 2006 – Abrasse was there to check it out ness and Conservation companies from every state. In search of more professionalization and improvements, Concomitant to the lectures, businesspeople participated in the National Federation of Cleaning and Conservation Service village activities such as ecological hikes, archery, waterskiing, Provider Companies – Febrac held the Eneac – National Mee- kayaking and more. There were also theater presentations in ting for Cleanliness Companies, held May 17-21 2006, at Club the amphitheater involving everyone joyful fun. Med Rio das Pedras, Rio de Janeiro. Sources Abrasse was there to see the success cases, lectures with event themes, held in an expo pavilion dedicated to sector - ALESP News Agency suppliers with products and services related to their activities. -ViaOeste Communication Liaison Besides the debates and lectures, the event was also the stage - Febrac Communication Liaison – GT Marketing and Communication 201

TV Serviços Anuário Cebrasse TV Serviços Engajamento na solução de problemas 202

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TV Serviços Anuário Cebrasse N o site da Abrasse, a partir do Streaming – tecnologia utilizada para a transmissão em tempo real de áudio e vídeo pela web – to- dos podem assistir a programação da TV Serviços, que é exclusivamente direcionada ao setor. O programa tem o objetivo de promover o desenvolvimento e a valorização do setor de serviços, a partir de entrevistas contundentes e participações de profissionais renomados de diversos segmentos e atuações. Apresentado pela jornalista Evelin Avancini, o pro- grama já abordou temas como contratação de trabalho temporário, turismo de negócios em São Paulo, acesso a crédito por meio de bancos e factorings, marketing em saúde, as dificuldades e alternativas dos donos de pada- rias para enfrentar a concorrência e a realidade dos em- presários dos bares e restaurantes. 204

Novidades e convidados especiais o diretor da Abralimp, Renato Ticoulat; o presidente da Comissão de Assuntos Tributários da OAB/SP, Dr. Walter Entre os destaques de 2006 da TV Serviços estão as Cardoso Henrique; o presidente do Sindicato dos Atletas entrevistas com o ex-ministro do Trabalho Ricardo Ber- Profissionais do Estado de São Paulo, Rinaldo Martorelli; o zoni; José Ricca, superintendente do Sebrae-SP; Eduardo jornalista Olivério Júnior; e o presidente da Febrac, Laércio Cardoso, deputado federal; Ives Gandra Martins, advoga- Oliveira. Em junho, uma das entrevistas foi realizada com do tributarista; e Everardo Maciel, ex-secretário da Receita o deputado federal do PT, Carlos Zarattini, num programa Federal. que também contou com a expertise do vice-presidente Anuário Cebrasse Em 2007, Lofreta entrevistou importantes autorida- do Sindeprestem, Ermínio de Lima Neto. des e empresários de diversos setores, como a dama da Já em agosto de 2007, o programa discutiu a CPMF, hotelaria no Brasil, a presidente do grupo Blue Tree Hotels, Chieko Aoki; Aldo Ávila, presidente do Seac-SP, falando com a ajuda dos depoimentos de parlamentares a favor sobre a terceirização de serviços e a geração de empregos; da votação da não prorrogação dessa contribuição. O e o deputado federal Michel Temer, presidente Nacional convidado de Paulo Lofreta foi o deputado federal Wal- do PMDB; o secretário geral da CUT, Adi dos Santos Lima; ter Ihoshi (DEM-SP). A carga tributária e a postura do Congresso diante das CPI s foram outros assuntos abor- dados no programa. O economista Isaias Custódio par- 205

TV Serviços Anuário Cebrasse ticipou da entrevista, questionando o deputado Ihoshi Foram entrevistados ainda o deputado federal José Edu- sobre os principais assuntos de interesse da população. ardo Cardoso, do PT; o secretário estadual de Emprego e Re- Completando as discussões, na semana seguinte o pro- lações do Trabalho, Guilherme Afif Domingos, sobre projetos grama recebeu o Donisete Braga, deputado estadual do para o primeiro emprego e a Caravana do Trabalho; e o jorna- PT, que falou sobre CPIs, a polêmica votação da CPMF, lista Dalmo Pessoa, locutor esportivo que já cobriu sete Copas a disputa eleitoral para a prefeitura de São Paulo e os do Mundo e, atualmente, trabalha na TV Gazeta e na Rádio investimentos no turismo da capital paulista. Capital. CIDADE CANAIS HORÁRIO REPRISE São Paulo NET – Canal 9 Quarta 17h30 Domingo 11h São José dos Campos TVA – Canal 72 Quarta 22h30 Sexta 18h30 ABCDM TV Integração – Canal 95 – Vivax Quarta 22h30 Brasília Eco TV – Canal 96 – Vivax Terça 20h Quarta 8h NET – Canal 8 206

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TV Serviços Anuário Cebrasse TV Serviços – Engagement in problem solving On Abrasse’s site, using Streaming – technology used se and to detailed content about the importance of the to transmit audio and video in real time over the web – service sector in the Brazilian economy. From January to everyone can watch TV Serviços programming, which is May 2005, the program was broadcast Sunday mornings exclusively directed towards the sector. The objective of on CANAL 21, of the Bandeirantes Group. Today it can be the program is to promote the development and valori- seen on TV Comunitária. zation of the service sector from solid interviews and the participation of renowned professionals from diverse seg- Hosted by journalist Evelin Avancini, the program has ments and operations. already addressed themes like the hiring of temporary la- bor, business tourism in São Paulo, access to credit throu- TV Serviços debuted in October 2004 on TV Millennium, gh banks and factorings, health marketing, the difficulties and later on TV Comunitária. About 150 guests gathered at and alternatives of bakery owners to face competition and Fiesp in the city of São Paulo to celebrate the launch. The the reality of bar and restaurant entrepreneurs. 30-minute program has a dynamic journalism format with reports, coverage of trade fairs and interviews related to Novelties and special guests the service sector with the objective of helping business- people, liberal professionals and common citizens. In the The 2006 highlights on TV Serviços included inter- broadcast editions, the viewer was introduced to Cebras- views with former Minister of Labor Ricardo Berzoni; José Ricca, superintendent at Sebrae-SP; Eduardo Cardoso, fe- 208

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TV Serviços Anuário Cebrasse deral representative; Ives Gandra Martins, tax attorney; and Everardo Maciel, former secretary of the Brazilian Internal Revenue Service. In 2007, Lofreta interviewed important authorities and entrepreneurs from several sectors, such as the leading lady of the hotel business in Brazil, president of the Blue Tree Hotels group, Chieko Aoki; Aldo Ávila, president of Seac- SP, speaking about service outsourcing and the generation of jobs; and federal representative Michel Temer, PMDB’s national president; CUT general secretary, Adi dos Santos Lima; Abralimp director, Renato Ticoulat; president of the OAB/SP Tax Affairs Commission, Dr. Walter Cardoso Hen- rique; president of the Professional Athletes Union of the State of São Paulo, Rinaldo Martorelli; journalist Olivério Jú- nior; and Febrac president, Laércio Oliveira. In June, one of the interviews was held with PT federal representative, Car- los Zarattini, in a program that also counted on the experti- se of Sindeprestem vice-president, Ermínio de Lima Neto. In August 2007, the program discussed the CPMF with the help of testimony from congressmen in favor of voting against extending the tax. Paulo Lofreta’s guest was fede- ral representative Walter Ihoshi (DEM-SP). The tax burden and Congress’ position regarding the CPIs were other issues addressed in the program. Economist Isaias Custódio parti- cipated in the interview, questioning Representative Ihoshi about the most important issues of interest to the popula- tion. The following week the discussion continued when the program received Donisete Braga, PT state representative, who spoke about the CPIs, the controversial CPMF vote, the dispute for mayor of São Paulo and investments in tourism in the city of São Paulo. There were also interviews with PT federal representa- tive José Eduardo Cardoso; State Secretary of Employment and Labor Relations, Guilherme Afif Domingos, about pro- jects for the First Job and Job Caravan; and journalist Dalmo Pessoa, sports announcer who has already covered seven World Cups and currently works for TV Gazeta and Rádio Capital. CITY CHANNELS TIME RERUN São Paulo NET – Canal 9 Wednesday 5:30pm Sunday 11am São José dos Campos TVA – Canal 72 Wednesday 10:30pm Friday 6:30pm ABCDM TV Integração – Canal 95 – Vivax Wednesday 10:30pm Brasília Tuesday 8pm Wednesday 8am Eco TV – Canal 96 – Vivax NET – Canal 8 210