Tanishq

Index Gold Diamonds Platinum Jewellery Care Why Tanishq for Diamonds Value Added Services

Know us Better Tanishq, from the house of TATAs, is synonymous with superior quality, purity and awe-inspiring designs. With an extensive network of over 100 stores in over 70 cities, Tanishq is the largest & most admired jewellery brand in India. With a wide range across pure 22K and 18K gold, diamonds and platinum, our inhouse team of award winning designers create exquisite designs to suit every need. Tanishq is the first jewellery brand in India to give a Certificate of Authenticity for the purity of its Gold and quality of its diamonds. Tanishq also makes jewellery buying easier for you, through our Golden Harvest Savings Scheme and by offering fair exchange policies on both gold and diamonds.

Gold Pure 22 K jewellery Tanishq offers you a wide range of gold jewellery in pure 22K, which is designed to suit all occasions, from wedding to everyday wear. From the traditional harams, mangalsutras and thalis to the more fashionable long earrings, chains, bracelets and rings; there is a lot to choose from Tanishq Kundan What is Kundan? One of the oldest forms of jewellery made and worn in India, is the 22K pure gold Kundan jewellery. Kundan received great patronage during the Mughal era and many a stunning pieces were created in those times. Kundan work is a method of gem setting, in which a gold foil is inserted between the stones and its mount. It is a product of well orchestrated teamwork, involves a variety of specialist skills and requires the creativity of the designer, the goldsmith, the engraver, the enameller, the gem setter and the stringer.

How is it done? The jewellery piece is first shaped by specialized craftsmen (and soldered together if the shape is complicated). Holes are cut for glass or diamond, emeralds or rubies, any engraving or chasing is carried out, and the pieces are enamelled. When the stones are to be set, lac is inserted in the back, and is then visible in the front through the holes. Highly refined gold is then used to cover the lac and the stone is pushed into the Kundan (gold). More kundan is applied around the edges to strengthen the setting and give it a neat appearance. This was the only form of setting for stones in gold until claw settings were introduced under the influence of western jewellery in the nineteenth century. Often Kundan work is combined with enameling, so that a piece of jewellery has two equally beautiful surfaces, enamel at the back end and Kundan set gems in the front.

Polki What is Open Polki? As the name suggests, this kind of Kundan uses uncut diamonds and precious and semi precious stones. These stones have an open setting and are not covered with gold at the back. This is done so that the uncut diamonds reflect more light and sparkle.

Gold Coins What’s special about Tanishq Gold Coins? Tanishq coins, a magical blend of world class engineering excellence and intricate jewellery crafting uses the latest state-of- the-art facility and modern technology, Tanishq coins are master crafted in both 24K and 22K gold. What are the denominations of Tanishq coins? Tanishq gold coins range from half a gram, one, two, four, five, eight, ten, twenty and fifty grams. Gold Bricks of 1 kg and Biscuits or Bars in denominations of 100, and 500 grams are also available. What are the various designs and forms available on the coin? These coins are available in several forms of Ganesha, Laxmi, Balaji, Saibaba, Allah, Om, Ayyappa and the Cross. What is the exchange Policy of Tanishq? When you exchange a Tanishq gold coin with jewellery, you get the benefit of the current gold rate and a full value exchange without deduction. When you exchange any other gold coin with jewellery there is a 4% deduction on value.



Revered for their beauty and the timeless quality of love and devotion, diamonds have fascinated mankind for centuries. The most precious and enduring gem stone, diamonds were formed billions of years ago, deep inside the earth. Only a small number survive the journey to the earth’s surface, fewer still are of a quality that can be made into a precious piece of jewellery. Why are diamonds sought after? No gemstone expresses human emotions more powerfully than a diamond. They sparkle from an ancient age. Diamond’s rarity and the long journey through time makes it precious. Throughout the ages, the sparkleof diamonds has always attracted the human eye. This queen of all gems owes its fame to its unique characteristics of rarity, history, glamour, love and above all its outstanding beauty. How to buy diamonds? Finding your perfect piece of diamond jewellery is an exhilarating and unique experience. As with any significant purchase, it is important that you make a well informed decision.

Cut Why are the 4 Cs Cut, Clarity, Colour and the Carat Weight Refers to angles and important to you? proportions of a diamond The 4Cs are used throughout Carat the world to classify the rarity of diamonds. Diamonds with Refers to the weight of a the combination of the highest diamond 4Cs ratings are rarer, and consequently more expensive. Clarity Light is the element that ignites Refers to the presence of a diamond’s brilliance and fire. inclusions in a diamond Its interplay of light with each of the 4Cs will help explain why one diamond can appear more beautiful than another. Cut is the only one of the 4Cs of diamonds that is influenced by human hand. The rest (clarity, colour and carat) are created naturally as diamonds form in the earth. Colour Refers to the degree to which a diamond is colourless

Diamonds from Tanishq At Tanishq we ensure that the most ideal cut diamonds are used, so that the facets when arranged in precise proportions maximize brilliance and sparkle. Why Tanishq diamonds? Cut and crafted with utmost care, Tanishq diamonds come with a certificate of authenticity, stating the caratage, colour and clarity of the stone, to enable you to know exactly what you are paying for. Who certifies the diamonds at Tanishq? Tanishq diamonds are certified by its own team of skilled gemologists or diamond graders, experts trained at GIA (Gemological Institute of America). The authenticity of each diamond is based on the GIA standard, the highest measure for diamond grading in the world. What is the exchange policy of Tanishq? When you exchange diamonds at Tanishq, we provide you with the current value of diamonds, hence giving you the benefit of appreciation over a period of time. The Journey of Diamonds

Solitaires Gifting a diamond is one of the best ways to tell someone that they mean the world to you. Unparalleled in its beauty, the diamond has evolved into the ultimate gift of love. For those who love the romance of a diamond, solitaires are the perfect choice. What is special about Tanishq Solitaires? Know what you pay for: Tanishq takes extreme care to ensure you get the best and most transparent rating based on quality. Every solitaire is certified for its cut, colour, clarity and carat. Personalize the piece of eternity: Tanishq also offers you the unique option of laser inscription on the girdle of the diamond to tell a loved one a special message. The cutting edge: The ethereal beauty of a solitaire is expressed by the way it is cut. When a solitaire is cut to the ideal proportions, the light entering it is magically reflected through the top and is dispersed into an awe - inspiring display of sparking flashes. The brilliance of a Tanishq Solitaires comes from its “Ideal Cut”

Diamonds as Investment Are diamonds a good investment tool? Diamonds being so coveted, are rarely even traded except for commercial purposes. Over a period of time diamonds have proved to be a worthwhile investment tool. The demand for solitaires have been rising steadily and considering its rarity, the prices have also consequently increased. With a unique exchange policy that gives you the benefit of appreciation in the value of diamonds, it is surely a worthwhile investment for you. When exchanged, the current price of the solitaire is allowed to the customer.

Platinum Nothing can describe platinum better than Pure, Rare and Eternal Pure : Platinum’s purity endows it with a brilliant white lustre. This helps to reflect the true radiance of diamonds. Because it is generally 95% pure (18 karat gold is 75% pure), platinum jewellery does not fade or tarnish and retains its look for a lifetime.

Rare: Platinum is rare, the coveted treasure of discerning individuals. There is very little platinum on earth and it is found in even fewer places around the world. This exquisite metal is 30 times rarer than gold which makes it exclusive and distinctive. Eternal: Platinum jewellery is the perfect choice for a lifetime everyday wear. Platinum does not wear away and holds precious stones firmly and securely. Some of the most exquisite jewels in the world are set in platinum. All precious metals can scratch, and platinum is no exception. However, the scratch on a platinum piece is merely a displacement of the metal and none of its volume is lost. What is the difference between whit gold and platinum? Platinum is a metallic element while White Gold is a Gold alloy, which gets its white colour due to palladium or nickel. Why is platinum more expensive than white gold? Platinum is so rare that the price of the raw metal is invariably higher than gold. Platinum jewellery is most often 95% pure compared to only 75% for 18 carat gold. Platinum is denser than gold and weighs half as much again as 18 carat gold. Platinum requires a higher level of craftsmanship and hence the making charges are relatively higher. Is Platinum good value? The price may be higher that similar items in gold but platinum is rare, enduring, beautiful and the perfect host for diamonds. Precious qualities that make it worth paying that little bit extra for.

Jewellery Care

Properly cleaned and cared for, your jewellery will look great for a wearing pleasure What you should do: Keep your studded jewellery away from heat. Clean your studded jewellery at least once in a month. Check your studded jewellery for stone securing at least once a year. Always repair and check your jewellery with an authorized / competent personnel. What you should avoid: Don’t rub or hit on a hard surface. Avoid extreme temperatures. Don’t wear jewellery during make up. Don’t use water and soap for cleaning amber, corel, emerald, jade, kunzite, lapis, lazuli, opal, pearl or turquoise.

Storing your jewellery After use keep your jewellery in a clean jewel box. Store your studded jewellery separately from your plain jewellery. Cleaning your jewellery You should clean your jewellery at least once a month. You can clean your jewellery by immersing it in a warm (30 - 40’C) and mild detergent solution. Gently apply very soft brush to clean the dirt (exception soft stones product). After cleaning, place it on a very soft clean cloth and gently dry it. Make sure to clean the back of all transparent or translucent gemstones well. This allows the facets of the gemstone to reflect light properly. Special care must be taken while cleaning enamel and pearl jewellery as these are easily susceptible to damage.

Kundan Care Here are some tips on how to take good care of your Kundan. When replacing the jewellery after use, wipe it with a suede cloth to restore its shine. If space is an issue, place the jewellery in between layers of cotton wool and seal it in a good plastic bag. Do not clean the jewellery with soap and water. Handle the silk chord used to adjust the length of the necklace with care. Never wet the chord as this will discolour the zari in it.

Purity of Gold What is the purity of gold sold commonly? Most gold sold in the market is impure. i.e. the gold you buy is not certified. Most frequently, the joints and hooks in jewellery are made with lower Karatage of gold. What is the implication of underkaratage on price? With every single unit of under karatage, the customer loses at least Rs 40 per gram. With an attractive price, retailer might claim lower making charges, but the customer ends up losing money. For eg. when 10 grams of 21Kt gold jewellery is sold as 22K to a customer (gold rate for 22Kt being Rs 875 per gram) the customer loses Rs 40 per gram on the purchase.

How to retailers sell with minimal or no making charges? How is Tanishq different? Some retailers sell jewellery with very low making charges, hence it feels like a good bargain. However there are hidden costs involved. There are various ways in which jewellers sets off low making charges. Underkaratage: Selling a lower karatage of gold after having charged for a higher. At Tanishq, the Certificate of Authenticity provided with the jewellery ensures you get what you pay for. Gold rate charged for stone weight: Charging the rate of gold for the weights of stones used in a product. At Tanishq, you are charged only for the net weight of gold used in the product. The price of stone is added separately. Differential buy back: Having a different rate for selling and buying gold jewellery. At Tanishq, a single gold rate is maintained for buying or selling gold jewellery. High Wastage : In some cities across the country there is a wastage component attached to the making charges.

How is gold exchanged commonly? In case of exchange most retailers operate with different buying and selling rates of gold. Few jewellery retailers often sell jewellery at 22K rate, but they would buy back the very same jewellery at 20K rate. Gold certification What is BIS Hallmark, how is it done? Government of India has identified Bureau of Indian Standard (BIS) as a sole agency in India to operate this scheme. As per this scheme, the purity of gold is hallmarked and certified from any of the BIS recognized Assaying and Hallmarking Centre. However Tanishq is the first player to guarantee gold purity ever since BIS started 11 years back.

When a jeweller is BIS hallmarked, what does it entail? Some retailers claim to be selling hallmarked jewellery these days. However, when the retailer makes such a claim, it is not mandatory that all pieces of jewellery in his store are BIS hallmarked. The jeweller can get a BIS hallmark for the store even if only a few pieces in his store carry this hallmark. How is hallmarked jewellery commonly sold? Is there any price implication? Jewellers charge a higher making charge for these hallmarked products since they cannot hide the making charges by underkaratage or selling impure jewellery. Why Tanishq jewellery is not BIS hallmarked? Tanishq was the first jeweller to provide certification for the purity of gold used in the products. Tanishq has its own hallmark to certify the purity of Gold. Every piece of jewellery has ‘Q’ mark which stands for ‘Quality’ indicating that the products has undergone the quality check. You can walk into any Tanishq store and check the purity of the products.

How is Kundan jewellery commonly priced in the market? How are Tanishq Kundan products different? Most jewellers charge the customer for the gross weight of the product; i.e. with stones; hence the customers end up paying the price of gold for the price of stones. The gross weight and the net weight of gold used in the product are mostly never known. Net weight of jewellery refers to the weight of gold only, i.e. without the weight of stones used in the product. Most jewellers are unable to ensure the purity and correct weight of the product since it involves so many stages. Even if the gold is guaranteed for its purity, the actual weight of the gold used in the product if not-certified cannot be know until it is melted. At Tanishq, we ensure the purity and net weight of every product. Each product is accompanied with a Certificate of Authenticity, that certifies the weight of gold and its purity. For eg: if the total weight of product is 100 grams and the actual weight of gold is only 80 grams and stones weight 20 grams, then the jeweller charges you the gold rate.

Why Tanishq for Diamonds?

How diamond jewellery is commonly sold in the market? How is diamond jewellery sold at Tanishq? In different parts of the country, retailers ofter refer to the local terminology for the quality of diamond e.g. Deluxe and Super Deluxe. These are not recognized standards for diamond gradation, but are some subjective terms very loosely used by retailers. Retailers also refer to the extent of inclusions ‘dosham’ in the diamond to describe its quality. At Tanishq, diamond jewellery is certified for its quality using standards set by the GIA, which is acceptable across the world. In a piece of jewellery where a large number of small diamonds are used, jewellers often tend to sell a mix of higher and lower grade of diamonds but claim that all are higher grade diamonds. At Tanishq, you are made aware of the quality of diamonds used in every piece and hence you will always know what you pay for.

How is the price of diamond jewellery communicated to the customer? How is this done at Tanishq? Most retailers would provide you with the price of the product and tell you the per carat rate of diamonds. The corresponding caratage and quality of the diamond will not be communicated to you. At Tanishq, with each product in the diamond jewellery range, you will be provided with the quality and weight of diamonds used, the cost of gold and the making charges with it. Why are Tanishq diamonds not certified by an external agency (IGI/GIS)? Tanishq certifies its own diamonds. Tanishq has its own team of certified gemologists who grade the diamonds. The grading parameters are the same as those used by GIA internationally.

Value Added Services

Golden Harvest Tanishq’s Golden Harvest Savings Scheme brings you the best savings scheme ever, leading to easy purchase of Tanishq jewellery of your choice. How the scheme works? When you enroll in this savings scheme, you save on a monthly basis and at the end of the installment period earn a bonus. Savings benefit offered: Enroll for 12 months scheme and get one installment free, i.e. you pay only for 11 installments and the 12th installment will be paid by Tanishq. For eg: You save with a monthly installment of Rs. 1000 that comes to Rs. 11000 at the end of 11 months. Tanishq gives a bonus of Rs. 1000 (1 month installment) Hence total value of jewellery that can be purchased after 12 months is Rs. 12,000. (You save Rs. 1000).

Benefits: -Earn bonus equal to 100% of average monthly installment. -The jewellery can be purchased in over 100 stores in India. Payment Options: -Initial payment can be done via credit card/cash. -Subsequent payments can be done at Tanishq boutique / post dated cheques favouring Titan Industries Ltd. What happens if you miss paying an installment deposit? No problem. You will continue to be a member of this scheme the only change being that your eligibility for purchase will be shifted by the number of months you miss paying the installment.

Purity Checks The Karatmeter, is the most scientifically proven, non- destructive means of testing the purity of gold jewellery. It uses X - rays to give an exact reading of the purity of gold in just three minutes, giving the consumer an unmatched advantage when buying or selling gold. Due to its excellent precision, X-ray analysis has been adopted by international agencies as well as by BIS in India as part of the certification process used to Hallmark Gold.

Exchange Old Gold Bring your old jewellery to our store, we will test the purity in front of you in the Karatmeter and offer you the right price. You can then choose from our exciting range of plain, diamond studded or platinum jewellery. You will need to pay only the difference between your purchase price and the Gold jewellery you offered for sale.

Gift Vouchers “Not too sure what is her taste.” “Don’t want to give cash on weddings?” Tanishq presents gift vouchers starting from Rs. 501.00 onwards. So always keep few with you, you never know when you need to gift them to someone. These vouchers can be redeemed at Tanishq outlets across the country.

Customization Tanishq not only has an exquisite range of designs to meet your requirement, but also offers you the benefit of any modification or customization according to your personal taste.

After Sales Service Avail our experienced in - house karigar, for any servicing for your jewellery. Get your jewellery - Cleaned - Polished - Resized and - Repaired.