White Minimalist Travel Magazine (6)

Thamesh Thamanka De Silva – 100592995 Sajith Thalgahagoda – 100553230 Shamalka Rodrigo – 100613743 Kasun Karunaratne - 100620792

TABLE OF CONTENTS 01 Business Overview 02 Contemporary Issues 03 Changes 04 Additional Contemporary Issues 05 Future 06 References

SUMMER ESCAPADES Minor International Pcl is one of thelargest hospitality, restaurant and lifestyle companies in the Asia Pacific Region. They have their businesses over 63 countries.

MINOR HOTELS Minor Hotels is a hotel owner, operator and investor with a portfolio of over 76,000 rooms across more than 530 hotels, resorts and serviced suites under the Anantara, AVANI, Oaks, Tivoli, Elewana, NH Collection, NH Hotel, nhow, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International brands.Minor Hotels is a hotel owner, operator and investor with a portfolio of over 76,000 rooms across more than 530 hotels, resorts and serviced suites under the Anantara, AVANI, Oaks, Tivoli, Elewana, NH Collection, NH Hotel, nhow, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International brands.

TRAVEL WHERE YOUR JOURNEY BEGINS MINOR FOOD Minor Food is one of Asia's largest casual dining and quick-service restaurant companies, operating over 2,300 outlets in 26 countries under The Pizza Company, The Coffee Club, Riverside, Thai Express, Benihana, Bonchon, Swensen’s, Sizzler, Dairy Queen and Burger King brands.

Minor Lifestyle MINOR LIFESTYLE IS ONE OF THAILAND'S LARGEST DISTRIBUTORS OF LIFESTYLE BRANDS WITH OVER 470 POINTS OF SALE, FOCUSING PRIMARILY ON FASHION AND LIFESTYLE PRODUCTS. ITS BRANDS INCLUDE ANELLO, BODUM, BOSSINI, BROOKS BROTHERS, , ESPRIT ETAM, JOSEPH JOSEPH, OVS, RADLEY, SCOMADI, ZWILLING J.A., HENCKELS AND MINOR SMART KIDS. IN ADDITION, MINOR LIFESTYLE ALSO OPERATES CONTRACT MANUFACTURING BUSINESS.

FUTURE BUSINESS PRACTISES As a international business they are heading towards practising more sustainable practices with their business to archive sustainability goal by 2024.To achieve Minor’s Sustainability Vision of strengthening long-term capabilities and performance of the company through sustainability, we identified three Strategic Pillars as key driving forces: 1) Develop sustainable and capable human capital Support local and disadvantaged community members through community investment, charitable, and commercial initiatives. Goals by 2023: · 1 million people empowered and supported 2) Drive for sustainable value chain management practices Create win-win partnership internally and externally to optimize resources and/or create innovation and exchange knowledge.Offer more sustainable products and services as well as supply traceability Goals by 2024: Increase Minor Hotels’ Guest Loyalty Net Promoter Score (NPS) to 50 by 2024 3) Manage environmental impact and advocate conservation Minimize environmental impact Optimize consumption of natural resources such as water and energy by using 3R approach – Reuse, Reduce and Recycle including efficiency improvement Goals by 2024: 75% Reduction of single-use plastic by 2024 (Baseline 2018) for Minor Food and Minor Hotels in Thailand



2.Contemporary Issue People Lack of staff knowledge – Employees who are not trained well about the products and services will cost negatively towards the organization. example – Customers could be unsatisfied with the products and services when the employees lack knowledge or when they are not trained with the proper knowledge. Minor international new employees will face this issue. Staff turnover – When there is no development within the company there will be a high staff turnover. Minor hotels faces this issue where staff career development is not on a satisfactory level and experienced employees will look for new opportunities in other companies. Customers Customers are not satisfied with the products and services for the value they are paying. Minor international do have luxury brands if the products are not up to the standard customers will not be satisfied. Negative feedback – Minor hotels and minor food will face this as it will negatively impact for potential future customers.

Internal business environment Organizations policies and procedures – Employees are not aware about the company policies and procedures where conflicts can arise because of different opinions. Organization culture – Minor international will have a unique culture where some employees will find it hard to adopt to. External environment Bargaining power of the supplier Minor internationals were creating some of the criteria’s when selecting the suppliers for the organization. Because the company has identified that the quality and deliver time of the supplier will make an impact on their final product. New entrants As there are more competition in the hospitality industry. Minor international group should keep updating with new information to be competitive in the market. As a result, minor hotels are implementing new technologies and innovative ideas to expand the business into the success.

3. What changes has the business had to make and how successful have those changes been People – One of the core values and sustainability pilers of the Minor International to develop their people. 1 million people empowered and supported Minor youth development programme 50% of Minor Corporate University (MCU) programme graduates return to work for the organization 50% internal promotions of management levels Customers - Satisfy over 230 million customers worldwide with quality products, services and experiences that promote local culture and heritage. Engage, understand and educate current and future customers to ensure best value for their price. Deliver the best products and services with minimal environmental impacts. Well trained and well educated staff to provide an exceptional customer service

Internal business environment Maintaining high standards with the company Code of Conduct and implementing new green initiatives 100% Minor staff to trained on anti- corruption 20% reduction in energy, water and carbon dioxide emission intensity for Minor hotels Long-term natural based initiative for Minor hotels

External business environment Bush fire incidents in Australia 2020, Minor Hotels hands over bushfire relief donations. Which will lead to a good reputation for Minor international hotels. Hotel industry and hospitality services attract more domestic and international guests which gives good support to Australian economy Thinking in a green way which leads to a good environmental sustainability and a good impact towards future generations

New technology New immerging markets Technology will be Minor international will have developing and to adapt the business to the changing day by day. new trends. Minor international subsidiaries will have New generations will to update their start to follow upcoming equipment and trends knowledge with the latest technology. Costs of analysis for sustainability development. The businesses have to allocate more funds for new concepts and new trends Additional conatenmd pEomraerrygiinsgsues Markets

Future of Minor International Will the business be able to operate successfully in the future? Yes People Development Minor international support towards the local community which will have a guarantee for knowledgably and skill full labour force run the operations. Internal promotions which will reduce the cost of recruitment and funds can be allocated for development

COVID-19 pandemic During the unexpected times Australian hotels were granted support to maintain the workforce to keep up with the daily operations. Environmental initiatives Implementing green initiatives to reduce the environmental harm shows the good vision of success in the future Investor Relations and business development Increase the market share of Minor International Minor International vision to increase the number of rooms and hotel locations around the world.

REFERENCES Anantara. (2020). Koh Samui Spa Resort [Photograph]. Retrieved from https://www.anantara.com/en/lawana-koh-samui/spa Avani. (2018). Avani Kalutara Resort [Photograph]. Retrieved from https://www.avanihotels.com/en/kalutara Connette, S. (2009). Renewable Energy as a Means to Community Development: A Case Study of Solar Power With Avani in Kumaon, Uttarakhand. Frost. R. (2020). Covid19 hotel development analysis: Minor Hotels. Retrieved from https://tophotel.news/covid19-hotel-development-analysis-minor-hotels-infographic/ Kellner, A. Human resource strategy at The Coffee Club Group. Minor International. (2018). Sustainability framework, Strategy and roadmap. Retrieved from https://www.minor.com/en/sustainability/framework-strategy-and-roadmap Minor International. (2018). Minor International's Business Overview. Retrieved from. https://www.minor.com/en Minor International. (2019). Business – Minor hotels. Retrieved from https://www.minor.com/en/businesses/minor-hotels Minor International. (2019). Business – Minor foods. Retrieved from https://www.minor.com/en/businesses/minor-food Minor International. (2019). Business – Minor lifestyle. Retrieved from https://www.minor.com/en/businesses/minor-lifestyle Sripiyarat, S. (2013). Factors affecting tourist's decisions making to purchase an accommodation: a case study of Anantara Golden Traiangle Elephant Camp and Resort, Chiang Ra The hotel conversation. (2020). Minor hotels hands over bushfire relief donation. Retrieved from https://www.thehotelconversation.com.au/news/2020/03/11/minor-hotels-hands-over-bushfire- relief-donation/1583906230