blackgold mother Doyin 2016

An EdutainmentPresentation toTheOil & GasMajorStakeholdersIn Nigeria.

Introduction Overview of Oil and Gas in Nigeria Nigeria has a population of about 150 million people and an abundance of natural resources, especially hydrocarbons. It is the most prolific oil producer in Sub-Saharan Africa. The Nigerian economy is largely dependent on its oil sector, supplying 95% of its foreign exchange earnings.

Introduction Contd… The upstream oil industry is Nigeria’s lifeblood, yet Also central to the ongoing civil unrest in the country. The upstream oil industry is the single most important sector in the economy.

Drilling Deeper…The Oil & Gas Industry as a brand in itself.

The World Of Oil & Gas VisionaryThorough Professional Niche Informed World View

Brand Personality KnowledgeableDiligent SupportiveProficient Proactive Innovative

Brand Values IntegrityPartnership Proficiency Innovation Excellence Cost Efficiency

Perception Issues:The Nigerian ExperienceFor a myriad of reasons,enthusiasm and supporthitherto enjoyed by theadministration has dwindledover time.Added to the longstandingdistrust for the oil majorsand petroleum productsmarketers, the opinion pollis far from encouraging.

Perception Issues: The Nigerian ExperienceHowever,this proposalis an avenueto curtail thisrather unwelcomedevelopment, rebuildingthe ‘trust’, asideother priceless gains.

Perception Issues: The Nigerian Experience This project when fully exploited, will profit the companies in the private/public sectors and the people in general: They will be seen to be directly ‘in touch’ with all the stakeholders. It will build a much stronger affinity. Build loyalty for the brands involved. Grow the polity into ambassadors of the brands involved in the project.

The Immense Power Of Effective Communication It is a known fact worldwide that effective communication determines the existence, growth and advancement of any society. Some key points being:(a) The content(b) The packaging of the content(c) The medium/media(d) The sender(e) The receiver

Project Objectives• To quickly and aggressively build Top-Of-Mind-Awareness (TOMA) for involved brands.• To strongly communicate the brands’ point of view to the Target Audience and the relevant public.• To position participating brands as premium, accessible, professional and socially responsible.• To further build brand loyalty.• To build affinity and bonding.

Our O & G Target Audience Key decision makers of Oil Majors,  They are unwilling to compromise Oil Servicing Companies, Captains their professional standards of Industry, the relevant public.  They embrace like-minded people 25 to 60 years in the A, B, SEC  They are go-getters and high achievers and Pacesetters – They are astute, discerning, a reference point for others. educated, highly mobile, high media interaction  Very passionate and professional. They take no prisoners. Reside in urban/semi urban areas Include top executives, top government dignitaries, foreign businessmen/women, the expatriate community and the Media.

The Stakeholders THE MEDIA THE OIL & GAS THE LOCAL COMPANIES COMMUNITIES ENVIRON- MENTALISTS. THE THESOCIAL CRITICS OIL & GAS ORGANISED /CRUSADERS INDUSTRY PRIVATE THE IVORY THE FEDERAL, SECTOR TOWER STATE AND THE LABOUR THE LOCAL GOVTS FORCE INTERNATIONAL THE GENERAL COMMUNITY /RELEVANT PUBLIC

Introducing...

“Our SideOf The Story” Shedding LIGHT… Bringing PEACE…Building LIVES

Synopsis 1This project simply put, is a channelfor the players in the Oil and Gas industryto break through the mental barriersalready created in the minds ofthe relevant and general publics.Barriers based on issues of perceptionand biases, formed from beinguninformed, misinformed andill-informed over the decades.

Synopsis 2It is a project that shores up and celebratesyoung, intellectual minds on a platform ofentertainment, to bring to bear the salientissues in the oil and gas industry.These brainy beauties, also expected topossess some acting abilities will be engagedthrough the stages of a Reality Show,a Beauty and Brains pageant/Awardsand a TV series on the industry.

The 4-leg Relay Race THE THE THE BEAUTY REALITY TOTAL & BRAINS PACKAGE PAGEANT SHOW THE TVTHE AWARDS SERIES

The Areas of Cover THE THE HISTORY THE ECONOMICS POLITICS OIL & GAS THE LOCAL IN NIGERIA THECOMMUNITIES ENVIRONMENT KEY ISSUES & THE GLOBAL RESOLUTIONS TECHNOLOGY COMMUNITIY & MANPOWER

Pleasant SurprisesDDSS The project will comprise of exceptionally intelligent and beautiful girls as ‘vessels’ through which we see the oil and gas industry. it will help to portray the seemingly difficult, aggressive, cut-throat perception of the oil and gas sector in very warm and soft light.

Pleasant Surprises (II) The 4-week reality show. This is designed to showcase the strength, intellect , discipline and energy of the youth in a house packed full of beauty and brains. It will serve as a channel to explore most areas in the sector through their eyes: in economic, social, political, educational, and slightly technical terms. The ‘last 10 standing’ in the reality show will progress to being the contestants in the brains and beauty pageant.*Please note that males were deliberately not included in the house to avoid distractions and to deviate from the banal.

Pleasant Surprises (III)The Brains and Beauty pageant.This is a very subtle mediumdesigned to correct and readdressthe erroneous awareness of beautyover brains in the minds of our youth.The effects have been devastating.The emphasis will be based onthe same values and criteria of thereality show. Beauty expectedly, whichcomes secondary, serves as eye candy;a plus for the winners.

Pleasant Surprises (IV)The Oil and Gas Awards.This applies strictly to the playersin the industry. Recognition foroutstanding performance, support,contributions to the industry, theenvironment, the people and thenation in general will help determinethe categories, criteria and awardees.It is a platform that honours the selflessindividuals who have given their bestto the industry and society.

Pleasant Surprises (V)The Television Series.The audio-visual medium is the mosteffective platform to tell a story-particularly from the point of viewof the major stakeholders.Television will paint the full pictureof the pleasant and not very pleasantissues, while charting a path to a lastingsolution and the common good of all.the essence of this entire project is toshed light, bring peace and build lives.

The Reason for Being SHED LIGHT THE PROJECT ESSENCEBRING BUILDPEACE LIVES

The Essence Breakdown THE PEOPLE THE KEY ISSUES AREAS OF CONFLICT THE SHEDDINGINTERNATIONAL LIGHT THE MEDIA COMMUNITY THE OIL & GAS COMPANIES

The Essence Breakdown Contd… BRINGING O &G FULLY OPTIMIZE BRANDING & COMPANIES’ THE TV SERIES PUBLICISING INITIATIVES VIEWS TO BEAR BRINGING PEACE MAJOR MEDIA CARRYING INVOLVEMENT ALONG THE THE OIL & GASINTERNATIONAL COMPANIES’ COMMUNITY INITIATIVES

The Essence Breakdown Contd…THE MEDIA THE REALITY THE TV SERIES SHOW OTHER THE PAGEANTSPIN-OFFS BUILDING AND AWARDS LIVES THE PUBLICIZED INITIATIVES

Immense Benefits• Nigerians are more enlightened; easing tensions and building a re-orientation of true values.• Helps take the focus of the youth away from mindless entertainment and its endless pitfalls, which is the main content of media in Nigeria today.• The values of Vision, Passion, Focus, Discipline and Diligence are infused into their psyche.• To tackle and check the anomaly of mainstream Nigerian entertainment in music, music videos, movies, sports and other areas, which destroys the potential and future of the youth.

Immense Benefits 2• It will encourage the cultured, informed and academically sound minds to take their rightful place in the limelight.• It will encourage other youth to follow suit, having seen the success of their peers.• It will bring back the long lost excitement and respect of excelling in education, skill set, knowledge, intellectual discourse and reason.• It will showcase the truly enduring rewards of the right values to the Nigerian society.

Immense Benefits 3• The participating brand truly becomes an enabler brand, growing affinity.• It will strongly communicate the brand’s POV to the target audience and the general public.• It will grow very positive TOMA, a lasting relationship, and remain good value for money.• It will position the participating brand as professional, premium and socially responsible.

Final Words The future belongs to those who believein the beauty of their dreams - Eleanor Roosevelt.