MakeTheShift Newsletter

MAKETHESHIFT A DIGITAL NEWSLETTER BY CHIRP PLUS SDN BHD JULY 2021 Internal Distribution YUMW7OPAADURYARKSTEDTETIOGINITGAL IS IT ENOUGH? FINDING THE HOW MMUACRHKEEDNTIIOGNUIGTGAIHSL PERFECT STRATEGY MCO TRENDS MAKETHESHIFTMAG YOU SHOULD [email protected] CHECK OUT

PAGE 02 MARKETINGTEACHER.COM JULY 2021 HOW MUCH DIGITAL MARKETING IS ENOUGH? Could you be wasting time, money and effort 2. Which content and promotions are your audience on too much digital marketing? Let’s look at interested in? Once you know the preferred digital how you can establish how much digital is and social media choices of your customers, then enough for your idea, start-up or small review what they’re looking at and try to find out business. which promotions most interested them. TripAdvisor is an example of this; find current clients With your digital strategy you need to decide how and follow the reviews that he or she is placed. This much of your valuable time & resources you are will give you an overview of what they like and what willing to dedicate. In order to do this, there are a they dislike; similarly look to see if they review car series of questions which you need to ask yourself; hire or transfers, or whether their comments say spend some time thinking about this because the they have used particular promotions. What are they digital world is full of smoke and mirrors. It is sharing on Facebook? Which websites are they suggested that you undertake some basic talking about on Twitter? You can build quite a background research with your current or potential detailed image of your customers’ online behaviour, customers. You’ll be surprised how much you can which will help you plan for it. find out. Here are some questions that you can ask: 3. How are competitors using the platforms – 1. What proportion of your target audience are using benchmark what’s working for them? You may have different digital platforms? Within this chapter you to become a mystery shopper! It goes without saying will explore the most popular types of websites and that as a small business you will sign up to the social media. The point here is that if your customers digital communications offered by your close prefer to use Twitter then there is little point in competitors. So, how many followers do they have focusing on Facebook. So find out what your on Facebook and Twitter? What online marketing customers are using, by asking them. are they doing using their websites? What seems to be working well for them? Then you can emulate their success, adapt it and then improve it. So a quick audit of your competition is important. MAKETHESHIFTMAG    |    02

PAGE 03 MARKETINGTEACHER.COM JULY 2021 4. Reviewing your own analytics, sales and • Facebook’s mission is to give people the power customer insights. Within this chapter we will to share and make the world more open and discuss online analytics and marketing research; connected. (Facebook 2016) digital marketing leaves a rich trail of data which • “Apple designs Macs, the best personal can be used to analyse and evaluate the success computers in the world, along with OS X, iLife, of your campaigns. You need a critical mass of iWork and professional software. Apple leads the traffic to do this. If your digital approach digital music revolution with its iPods and iTunes generates one visitor per day, digital marketing online store. Apple has reinvented the mobile may not be the right route to your customers, phone with its revolutionary iPhone and App and you may prefer to use more traditional store, and is defining the future of mobile media promotional methods. However, if you can grow and computing devices with iPad.” (Investopedia your traffic to 10, 50, 100 or 1000 visitors per day, 2016) then you have data which can be used for • Coca Cola’s mission is to refresh the world in analysis. mind, body and spirit, to inspire moments of Keep it simple. If you post some interesting optimism and happiness through our brands and content and your traffic increases, then you know actions, and to create value and make a you got it right. If you put effort into writing difference. (Coca Cola 2016) material and there is no noticeable increase in traffic, then you need to change something. You 6. Get more specific with SMART objectives need to deal with this at a basic level. There is a (specific/measurable/ achievable/realistic/timed). lot of hot air spoken when it comes to digital Finally, you need to translate your vision and marketing and you need to be prepared with purpose into SMART the objectives. For example: some basic knowledge to help you overcome the • To increase traffic to 10,000 visitors per day pitfalls. Unless you can justify a huge expense on within three years. digital marketing, do not do it! Start small, simple • To have 30,000 registered e-mail addresses in and proficient and go from there. your opt-in mailing list within 24 months. • To sell 10 items per day through your online store 5. Setting broad goals and vision/mission for the within six months. organisation. If digital marketing is central to • To achieve 5000 Twitter followers in a single your business offering, then the online year. experience needs to have some broad goals and Let’s make sure that you are not doing too much a central vision. So what is your vision? What will social. It’s important to get as many bangs for your your business look like in five years’ time? You can online buck as possible. change your vision as time rolls out, but you need a central purpose for your online business. So, By Tim Friesner what will it be? MarketingTeacher.com MAKETHESHIFTMAG    |    03

7 WAYS TO UPDATE ZENMEDIA.COM BLOG YOUR DIGITAL MARKETING STRATEGY RIGHT NOW Your digital marketing strategy should change with Do your retweets peak on Twitter after you post a times, but often, businesses get stuck using the same product video? tactics over and over – even if they don’t provide the Do you get more Facebook comments when you post kind of results we’re looking for.. But the great thing your own original content, versus curated content from about digital marketing strategies is that you can somewhere else? change them quickly – today, even. Here are a few ways that you can update your digital marketing Repurpose old content strategy right now. After a few years, any business with a content Do a quick audit of your social media profiles marketing strategy ends up with pages and pages of old content, much of which rarely see the light of day If you set up your social media profiles some time ago, once it’s a year older or more. it’s probably time for a quick audit of each. But that old content can be a valuable resource, one This is a time to reevaluate each and decide what’s that not only improves your SEO but also gives you a working and what’s not. Are you spending lots of time high ROI. writing posts on Medium, but not seeing much ROI? Outdated blog posts can be updated with new Maybe it’s time to reallocate that effort somewhere information fairly quickly and shared on your social else. media channels again. Just make sure you’re Are your Instagram followers growing steadily? That’s transparent about the fact that you’ve updated an old probably a platform you want to focus more on. post. As you’re doing your audit, remember that you don’t Since the ideal blog post length has been getting have to have profiles on every social media platform, longer and longer – now it’s at least 1,200 words – especially if keeping up with them all is becoming a another good idea is to take several of your old, shorter burden. Dump the ones that are sapping your time posts and combine them into one epic post. Smooth and energy, and put all that effort into the ones that out the transitions, add updated info where you need are really working. to, and voila! You’ve got a new, long-form piece of When you have more time to spend on your more content ready to share with the world. worthwhile accounts, you can do some deep dives into your analytics, to see what kinds of posts are There are lots of other things you can do with old working best for you. content – of all types – as well. To name a few: Turn a blog post into an infographic Use a webinar as the basis for a whitepaper Take a report and break it up into several blog posts MAKETHESHIFTMAG    |    04

And that, of course, is one of the biggest goals behind digital marketing. Using hashflags, emojis, and hashtags wisely can make your posts look more current, catch more eyes, and ultimately increase the number of people who see them. And that, of course, is one of the biggest goals behind digital marketing. Review and update your SEO keywords When was the last time you reviewed your SEO keywords? If it’s Up your social media game The cardinal rule of digital been a while, you should take some with hashtags and emojis marketing, after all, is to be time to look at the keywords you’re authentic. Inserting yourself into a using to guide your SEO practices If you haven’t been using hashtags conversation for no other purpose and revamp them as necessary. to their fullest potential in your than to stay current has as much social media posts, this year is the chance of backfiring as it does Have you added a new product or time to start. succeeding. service? Changed high-profile members of your staff? Opened a Hashtags can go a long way toward You may have also noticed that new location? It’s vital that take any spreading your brand’s reach and emojis are popping up everywhere – changes like these into account getting a particular social media in Instagram bios, Twitter posts, when revising your SEO strategy. post or piece of content maximum Snapchat profiles, you name it. You might be surprised at how coverage. many new keywords you can come These eye-catching symbols are a up with. To get started immediately, you can must for your social media posts – Another key development in SEO is create your own branded hashtag again, as long as you’re not just a voice-based search, which is and start attaching it to whatever using them for the sake of using becoming more and more the norm. you share on social media. It doesn’t them. Google Home, Amazon Echo, have to be something as simple as Apple’s Siri, Windows’ Cortana – all your brand name, but it certainly Twitter also has something called of these voice-activated tools can be. hashflags, which are emojis created continue to grow in popularity. for specific events or movements – This can affect your SEO because You can also start joining in the the Super Bowl, for example, movie people may ask questions through conversation around trending releases like Finding Dory or the X- speaking differently than they topics (you’ll see a list of current Men, or political events like Pride. would type. trending hashtags in the left Many of these custom emojis are Take this very simple example. A sidebar on Twitter, for example) – as paid for by brands, but Twitter person might easily type “pizza long as you’re not forcing yourself in releases plenty all on its own, too. cheap deals coupons,” but they’d be just for the sake of the hashtag. Using hashflags, emojis, and more likely to say something like hashtags wisely can make your “Find cheap pizza near me,” or “pizza posts look more current, catch coupons for tonight.” If you want more eyes, and ultimately increase your SEO to truly be ready for 2017, the number of people who see make sure you’re taking these them. differences into account. MAKETHESHIFTMAG    |    05

Start a Facebook Live stream best, and which content is Most SME do not have the 2016 saw live streaming become prompting the most conversions. resources to manage digital mainstream, with the release of Not every marketer is a natural marketing. One way of overcoming Facebook Live. If your business when it comes to analytics. For us, this is by outsourcing. hasn’t started live streaming, 2021 is there are lots of custom reports the perfect time to start. that people have created – We at Chirp Plus Sdn Bhd have the That’s because live streaming is especially for Google Analytics – necessary knowledge and now within reach for literally any that you can download, often for expertise to assist any company in brand – if you have a smartphone free. digital marketing. Our strength is and an account, you can use because we have both the Facebook Live, Instagram Live, or Increase your influencer technical know-how and creative any other of the number of live outreach. content expertise streaming apps now available. An endorsement by an influential You’ll want to set up a bit before blogger or YouTube star can be hitting the “go live” button, but you woth more than one by a massive don’t need fancy equipment, celebrity – especially for Generation expensive locations, or anything Z, those born between 1998 and like you might for shooting a video. 2008. According to a recent survey What is so great about live by Deep Focus, 63% of Gen Z streaming is that simply respondents prefer advertising with broadcasting a live stream, you’re “real people” rather than celebrities. putting the odds in your favor. But it’s not just Gen Z that values Facebook’s data shows that users reviews, endorsements, and spend roughly 3 times longer coverage from digital influencers. watching live streams than they do It’s also Millennials, Generation X, pre-recorded video. and … well, pretty much everyone. After all, new customers who are Check your analytics referred by existing customers have Analytics dashboards like Google a 37% higher retention rate than Analytics, Hootsuite, and others are customers who find a brand on incredibly powerful tools for their own. refining your digital marketing This means you can’t afford to skip strategy. out on influencer outreach. For tips If you’re just using them to look at on how to ramp up your efforts, things like how many people visited read our post “Influencer Marketing your website last month, you’re not from A to Z: A Complete Guide for making the most out of your Businesses.” analytics platform. Digital marketing strategies have to Each tool is different, but you can evolve as the online landscape create very specific reports that changes – and that happens pretty allow you to see things like what quickly. If you don’t update your pieces of content are bringing strategy regularly, you could be visitors into your site and how long missing out on valuable they’re staying, which types of opportunities to reach new content (like video, blog posts, gifs, customers. etc) in particular are performing the MAKETHESHIFTMAG    |   06

PAGE 07 SAMMI CARAMELA JULY 2021 BUSINESS.COM CONTRIBUTING WRITER HOW TO CHOOSE THE RIGHT DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS Building a digital marketing strategy isn't easy work. There are various aspects of digital marketing, as well Content marketing, search engine optimization (SEO), as countless tools and platforms to leverage, and it can social media marketing, email marketing, pay-per-click be intimidating – and perplexing – at first unless you (PPC) – all are important factors in a digital marketing have a plan in place to refer to. \"Having a digital strategy. While there is a lot of time, effort, and money marketing strategy in place before you embark on that goes into this process, the impact of a good activity is paramount to the success of any campaigns strategy on your business's bottom line can make the that you may put in place,\" said Trevor Nicholls, CEO of hard work and sacrifice worth it. Klood Digital. \"The old army adage of 'proper planning prevents poor performance' is as relevant to your Digital marketing is extremely relevant today, as many marketing as it is in the military.\" consumers have a mobile device and internet connection with them wherever they go. Nicholls added that a written digital marketing plan is \"In today's modern times, newspaper ads and billboards a working document that you and your team will use have been replaced by huge LED screens and digital regularly. It's not a one-and-done project you'll never ads,\" said Carolyn Carns, marketing manager for revisit – it is a plan that will guide and inform your Creation Business Consultants. \"Everyone is on their marketing efforts. phone most of the day … Now is such a good time to forget newspapers and switch to digital advertising.\" Creating a strategy to guide your digital marketing efforts is crucial. MAKETHESHIFTMAG    |    07

PAGE 08 SAMMI CARAMELA JULY 2021 BUSINESS.COM CONTRIBUTING WRITER HOW TO CHOOSE THE RIGHT DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS Types of digital marketing channels Display advertising Much like with PPC, you are paying for advertisements Before delving into your company goals, let's first to appear on third-party websites to create brand explore what online marketing channels are available. awareness or generate traffic. You can use display Below are the most common marketing strategies you advertising for retargeting or marketing to specific can use online. demographics. Search engine optimization Social media marketing This is the process of increasing the visibility of your Social media marketing involves leveraging social website in search engine rankings so you have a media platforms to create traffic and awareness for prominent spot on search engine results pages (SERP) your website or brand. This strategy includes for keywords relevant to your business. SEO is easier to advertising tactics within the social media platforms. understand than most people think, but it can be complicated to put into practice. It involves keyword Email marketing research, on-page optimization, link building, content This is the process of collecting email addresses from marketing and more. potential leads. You can then market to them via a series of emails. Pay per click PPC is an internet advertising strategy. You bid on Conversion rate optimization certain keywords that users enter into search engines. The goal of CRO is to increase the percentage of Your ad appears at the top (or near the top, depending conversions from visitors to your website. You can on how competitive the keyword may be) of the SERP, implement CRO for specific goals such as signups, and to do this effectively requires optimizing the ads leads or sales. and bids to generate a favorable ROI. MAKETHESHIFTMAG    |    08

PAGE 09 SAMMI CARAMELA JULY 2021 BUSINESS.COM CONTRIBUTING WRITER \"Creating a digital marketing strategy is no longer just Once we understand that, we reverse engineer their about understanding the latest and greatest places to strategy, along with the business owners' vision and our reach potential new customers,\" said Jess Reilly, senior expertise, something truly magical is created. That magic vice president of marketing services at Rebel Interactive simply works because it delivers results. Group. \"The most successful marketers understand truly scalable digital marketing has transformed into people- Identify your goals. based advertising, or knowing the exact message to What are your goals for your marketing strategy? To build give at the right time, on the right platform, to the right brand awareness? To increase product sales? Or to attract person. Without having data-backed insights that a larger social following? Get specific so you can gear your forecast the effectiveness of your messaging, your efforts toward these goals. timing, and your media mix, your strategy will not For example, if you aim to cultivate brand awareness, work.\" you'll want to focus more on how you wish to portray your According to Nicholls, your strategy should outline your brand. You'll define your business's values and goals, how you plan to achieve them, how you'll \"personality,\" and find ways to establish – and measure your progress and success, the skills and communicate this to consumers – through your marketing resources needed to deliver, and budget details and efforts. Or, if you're looking to increase sales, you might expected ROI. purchase Instagram ads or work with influencers on social media to promote your products. Here are some tips for creating an effective digital marketing strategy for your business. Marketing strategies to use if your goal is to heighten consumer awareness of your brand Build buyer personas. Does your target customer only buy from reputable Buyer personas are fictional characters that represent brands? Are they aware of your brand? Do they trust or archetypal consumers who might be attracted to your have enough familiarity with it to make a purchase? brand. These personas help you better market your If brand awareness is a top priority for your business, then products and services to this consumer demographic. display marketing may be the strongest marketing \"Creating buyer personas will help you determine your channel for you. Display marketing allows you to display marketing strategy by illuminating who your buyers are, your brand to as many people as possible within a the situations they are faced with, and, most important, targeted demographic, allowing them to engage with what goals the audience are attempting to accomplish your content to create familiarity and trust. to inform your messaging strategy,\" said Reilly. The ROI is difficult to measure, as the primary goal of the To create buyer personas, consider what your target campaign is to raise awareness. However, it's this consumer might do for a living, their age, gender and awareness that can build the foundation for a larger other demographics, which social platforms they use customer base. the most, and their beliefs and values. Then, customize The other options are social media marketing and content your strategy based on these details. marketing, as these can also get you in front of your \"In that process of understanding that buyer persona, it potential customers, even if they're not searching is important we also [know] what is working for [our specifically for your brand. clients'] competitors,\" added Brett Prentiss, co-founder of Instinct Marketing. \"We look at their title tags in their ads, their landing pages, how their homepage is structured, things of that nature. MAKETHESHIFTMAG    |    09

PAGE 10 SAMMI CARAMELA JULY 2021 BUSINESS.COM CONTRIBUTING WRITER Marketing strategies to use if your goal is to raise PPC allows you to control the amount of traffic flowing to consumer awareness of the solution your your website depending on your budget, and the perfect product/service offers scenario would be a PPC campaign with a good ROI Sometimes, consumers won't seek your company out, not because you can't be found, but because they are The alternative to PPC is SEO. Unlike PPC, SEO is a long- not aware of their problem and the solution you term investment. You have to wait at least six to nine provide. They might have never realized how your months to see a positive return on your investment. product or service can improve their lives. This may be Companies can do SEO in-house or hire an agency. The reflected in low search volumes for your target advantage of SEO is the perceived lower cost, recurring keywords. \"free\" organic traffic and all the other benefits that come If the primary issue for lack of sales or traffic is the lack with being at the top of a Google SERP. SEO has one of of awareness for what your business has to offer, then a the highest ROIs, along with email marketing, according fundamental goal for your digital marketing strategy is to MarketingTech. to educate potential customers about a particular problem they contend with, and then offer your Marketing strategies to use if your goal is to solution. increase sales Many brands have successfully used content marketing Sales of their product or service is the end result most and social media marketing as vehicles to educate businesses want. If your business has a clear demand potential customers. An example of this is Samsung's online for sales, then you probably need a combination of and Apple's approach to content marketing and social traffic, email marketing and CRO. media marketing. As large as the Samsung brand is, the Again, email marketing has one of the highest potential company has launched several campaigns to sway ROIs. You can either run a cold email campaign or set up consumers away from Apple to Samsung. an email marketing campaign for the warm leads and Sometimes faith in the brand isn't enough. Customers signups you have collected. need to be educated about what you do, the benefits You can also generate more sales with a combination of your products or services offer, and why it's better than more traffic and increased CRO. PPC or SEO can generate what they currently use. the traffic to your website, and a focused campaign on CRO will allow you to convert more of that traffic into Marketing strategies to use if your goal is to sales. increase traffic Traffic has always been one of the most sought-after Choose digital marketing tools based on your key performance indicators. With higher-quality traffic, primary goals. the result is usually more leads and sales, so it makes There are various marketing tools out there, each boasting sense that most business owners see this as a priority. their own advantages and specific purposes. However, As much as viral content can do wonders for your which tools you choose to use depends on your goals. traffic, it's not entirely within your control, and even the \"Every business has a different need or something they are most successful and prolific of viral content creators lacking in,\" said Prentiss. \"That could be a lack of reviews, can't predict which of their content offerings will go they're ranking poorly on Google, or their website just viral. really needs a redesign. Whatever the business needs are, they always require a different tool.\" f your primary goal is traffic, then PPC and SEO may be Prioritize your goals and comb through your budget to the best online marketing channels for you to focus on. determine which tools you should invest in. You can always revisit and experiment with other tools on the market. MAKETHESHIFTMAG    |    10

THE GROWING TREND DIGITAL MARKETING MALAYSIA 2021 Article from Amazonite.com.my Growing Malaysian Digital Marketing Trends In 2021 16 May 2021 Three months into 2021, we’re seeing some digital marketing trends emerging, compelling business owners to adapt or be left behind in a world where everything is increasingly digitised. As Tom Goodwin pointed out in his book, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption: “The most successful companies today are the ones with the courage to challenge rules, who build themselves on different assumptions, who challenge the status quo but do so based on the next paradigm, not the last. It is companies who hope to survive by making small incremental changes that now lose out to the ones that bet big on radical innovation and change.” Digital marketing moves at a lightning pace, and marketers can no longer afford to stick to the same old methods forever. To help you prepare for the rest of 2021, we’ve identified the growing digital marketing trends in Malaysia this year! 1. Domination of Google & Facebook A year-on-year forecast of Malaysia's digital advertising expenditure (adex) for 2021 predicts that it will reach RM3.53 billion, about 40% of ALL adex in Malaysia. The two tech titans have been and will continue to gobble up bigger chunks of Malaysia's adex, leaving local publications little chance to grow their in-platform ads. Nielsen's data paints this stark reality pretty clearly – in the first quarter of 2020, newspapers' adex was down 24%. On the flip side, that's good news for digital marketing agencies. Any single circumstance can't explain away this phenomenon, but a telling stat from Telekom Malaysia shows that internet usage is up by 15% since MCO 2.0 compared to the first MCO in March 2020. The fact that Malaysians are consuming more digital media than ever before evidently plays a role in the growth of digital adex. 2. Artificial Intelligence (AI) AI has seen massive growth in the past few years, and its proliferation will only continue to bloom. The most well- known example of AI usage is Google’s search engine. Machine learning AI in marketing helps Google recognise the natural language people use when using the search engine, then use this information to show the most relevant search results. If you’ve been using Google for some time, you’ll notice that the search results are getting more accurate over the years. Now, AI can analyse consumer behaviour and search patterns by analysing the data from numerous platforms to understand how customers find their products and services.. 3. Google Lens Google’s innovation streak keeps ongoing. Their regular, text-based search engine is excellent, but have you heard of Google Lens? This visual search engine recognises objects and landmarks through a camera app. It lets you do some pretty sci-fi things, including finding similar products and where to buy them, using barcodes to find info about a product, seeing historical facts and other information about a landmark or a building, learn about flora and fauna, and more. Marketers, digital marketing agencies, and other businesses aiming to take advantage of this AR tech should ensure that the brand imaging is consistent and clear, optimises the image metadata, and uses as many helpful images on their e-commerce site as possible and start utilising QR codes.

THE GROWING TREND 4. Chatbots Facebook users and online shoppers will be familiar with this one: chatbots. This AI- based technology has been used to great success in providing customer service. IBM estimates that chatbots can accurately answer up to 80% of routine questions. It’s no wonder that many customers prefer to interact with chatbots as they can accurately recall your purchase history, will respond to you day or night, and never lose patience. Businesses that adopt this tech reap a range of benefits, from cost-savings to better customer satisfaction. This form of automation also frees up their time to focus on more crucial tasks. Multiple companies have done so in Malaysia on platforms like Shopee and Facebook since chatbots allow them to respond to customer service requests, generate leads, answer common questions about their products or services and enable customers to make purchases directly within the chatbot. 5. Personalisation Research shows that consumers are highly annoyed with the way brands are blasting generic ads on repeat. They seem to prefer marketing personalisation – the practice of using data to deliver ads targeted at individuals. After years of having irrelevant ads being shoved into their faces, consumers have begun to tune out. Let’s look at these three companies that have incorporation personalisation into their marketing strategy. Netflix: The streaming app that we all know and love gives content recommendations to their audience based on an algorithm that’s being consistently updated and developed. Starbucks: The coffee and roastery giant uses a gamified mobile app that uses data like purchase history and location to get to know their customers and possible on top of allowing them to customise their drinks and earn rewards. Cadbury: The multinational confectionery known most for their chocolate bars launched a personalised video campaign that matches a Dairy Milk flavour with users based on their Facebook profile, including age, interest and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 6. Influencer Marketing Influencer marketing is a type of word-of-mouth marketing that focuses on using Key Opinion Leaders to magnify your brand to a target market. This form of marketing has been around a lot longer than many of us realise; it can be traced back to ancient Rome when gladiators endorsed products. Influencers can be well-known celebrities (think Cristiano Ronaldo or Selena Gomez), but they can also be famous Instagrammers or Youtubers (like PewDiePie or Namewee) with a large niche following. MuseFind found that 92% of consumers trust the opinions of influencers they follow rather than messages from the companies themselves. 58% of people have bought a new product in the last six months because of an influencer’s recommendation. That’s why Korean home appliances brand Coway has very recently named Big Hit Entertainment’s Grammy-nominated K-pop group BTS as its global brand ambassador. That’s a crazy amount of star power Coway got their hands on. While these aren’t the only digital marketing trends of 2021, these are six significant digital marketing trends you can’t ignore. Embracing new technologies, tools, and strategies are crucial to staying ahead of your competitors. MAKETHESHIFTMAG    |    45