Why-Is-Content-Important-In-Internet-Marketing

Why Is Content Important In Internet Marketing? \"Content is king\" media mogul Sumner Redstone famously said. And in internet marketing this is definitely true. Although the technology may change, the need for fresh informative or entertaining content is always in demand. Creating quality content with a strategic focus is a special skill. See the content marketing examples below to learn how a variety of good content can be used to increase visibility and develop customers relationships and how Right Hand Planning can help small companies develop great content. For More Information Please visit, http://www.insight2012forum.com Content Marketing Examples \"Content\" is the information that is shown by search engines when people are looking for information online. The more content you have the more likely you are to get found. A few examples of content include: • Web Pages • Blog Entries • Press Releases • Articles • Tweets • Facebook Posts • White Papers • Videos • MP3s • PDFs • PowerPoint Presentations Why Is Content Important In Internet Marketing? Content is vitally important in internet marketing because it's how you get found online. The more you put out there - strategically, well-targeted and linking to you, of course - the more opportunity there is to catch a prospect searching for your type of information online. Important Ways To Use Content In Internet Marketing Increase Visibility

Offering more and varied types of content increases the chances that Google or another search engine will decide your information is relevant to a customer's search and show your material in the search results. Situation - Today Google is serving more variety in their search results including video, local listings with maps, news stories, and PDFs if they're relevant. Opportunity - There are fewer web page only links, but there are more opportunities to be seen in less competitive media. Build Authority Situation - Spreading your expertise around the web and getting it hosted by strategic partners not only gives you exposure to their customers, but it also shows Google that you're considered a popular authority on the subject. Opportunity - These backlinks are the essence of SEO in terms of getting higher rankings, AND they're important sources of targeted, direct traffic that isn't dependent on Google.