Frugi Spring Summer '19 Lookbook

NEW SPRING / SUMMER 2019 Available from 13th February SNEAKY PEEK! FREE Tote Bag!worhSemSn1o9yroecouolslnepctethnieodnn£*e6w0 welovefrugi.com • +44 (0)1326 572828

We can’t wait to show you our beautiful SS19 collection, inspired by the magical Isles of Scilly. Bursting with seaside brights and tropical tones, the archipelago had our design team daydreaming about collecting shells on St Agnes beach and snorkelling with the Minke whales and mermaids that inhabit the islands. With lots of classic Scilly characters such as seagulls Jeni Bolton and puffins there’s loads to captivate little one’s Head of Design imagination this season, there’s even a sausage dog flying an aeroplane…how Scilly! Jeni x We LOVE super soft It’s not only much kinder to children’s skin, it’s better for the environment and the farmers OORGGAANIIC who grow our cotton too. COTTON! Happy farmers, happy children, happy planet! Find out more about organic cotton at welovefrugi.com/aboutus Front cover: Kenza wears: LITTLE TABITHA TRAPEZE DRESS £30 • Lyonesse Legend • DRS909LYN Please note: All models shoes are their own We’re pretty proud of these awards & certifications… 2 Organic Cotton Order online at welovefrugi.com

Alberto (Left) wears: LITTLE SUN SAFE SUIT £25 Marine Blue/Puffin SSS901MBP Della (Right) wears: CORAL SWIMSUIT £18 Ice Cream Dream SWS952ICD Every year we give 1% of our turnover DELIVERY & RETURNS: to charity through our project... For easy peasy returns Find out more at welovefrugi.com/bigchange information visit: welovefrugi.com/returns Order by phone +44 (0)1326 572828 Ethically Traded 3

BABY & TODDLER ROSEMARY REVERSIBLE DRESS £32 Marine Blue/Harbour DRS910MLH 0-4 years 4

Baby & Toddler 0-4y EVA STRIPY TOP £19 Coral Chunky Breton/Sandcastle TTS906CBT PRETTY PULL UPS £20 Buckets and Spades PUS904BAS FRUGI FUN The Isles of Scilly is an archipelago of five inhabited islands! FACT: The climate is exceptionally mild and there are countless golden beaches for you to explore! JADE JERSEY DRESS £28 Coral Chunky Breton/Snail DRS904CLS Only available at CLARA CAMBRIC DRESS £27 Buckets and Spades DRS902BAS welovefrugi.com Ethically Traded 5 Order by phone +44 (0)1326 572828

1 2 3 4 NDIEEXI C L U SIVE! 5 PENZANCE POCKET T-SHIRT £17 NEW! Only available at Sun Yellow Breton/Puffin TTS911SYF participating independent stockists 1. LITTLE TOM DUNGAREE £32 Find a stockist: welovefrugi.com/locations Marine Blue Anchors DUS905MBA 2. EVEREST PRINTED TOP £18 Order online at welovefrugi.com Puffin Blue Breton/Lighthouse TTS907PTL 3. RALPH REVERSIBLE SHORTS £26-£28 NEW! Marine Blue Anchors SHS902MBA 4. RENNY RAGLAN T-SHIRT £17 Sail Blue/Octopus TTS913STU 5. LITTLE STRIPY SHORTS £18 Marine Blue Breton SHS905MBC 6 Organic Cotton

LITTLE CREATURE Baby & APPLIQUÉ T-SHIRT £17 Toddler Sun Yellow/Seal TTS908SYA 0-4y PARSNIP PANTS £19 All Aboard 7 PUS901ABO DID YOU KNOW? The Isles of Scilly is made up of over 145 islands, best viewed by boat!

ROSEMARY REVERSIBLE DRESS £32 Coral/Mermaid DRS910CMI 8 Organic Cotton FRUGI FUN FACT: Sailors used to mistake Manatees, known as Sea Cows, for Mermaids. Order online at welovefrugi.com

Mer-mazing Prints! Baby & Toddler 0-4y 1 3 2 Only available at welovefrugi.com 4 1. RUBY RAGLAN T-SHIRT£17 NEW! Order by phone +44 (0)1326 572828 Marine Blue/Mermaid TTS914MBM 2. LITTLE LIBBY PRINTED LEGGINGS £14 St Agnes Mermaid Magic LES903AMM 3. LITTLE SPRING SKATER DRESS £28 St Agnes Mermaid Magic DRS908AMM 4. HAYLE HOODY £30 Coral Starfish Spot/Mermaid HDS901CFM Ethically Traded 9

1 NEW wadded 2 4 appliqué! All of our 5 Baby & Toddler Order online at welovefrugi.com range is CUT4CLOTH 3 2 Piece Set 1. REGGIE RAGLAN BODY £12 Samson Green Frog Pond BBS909SFP 2. LOVELY DAY DUNGAREE £28 Samson Green Frog Pond DUS906SFP 3. MOUSEHOLE OUTFIT £27 Samson Green Frog Pond/Frog OFS902SGD 4. WILBUR APPLIQUÉ T-SHIRT £17 NEW! Warm Orange Breton/Frog TTS916WBF 5. PARSNIP PANTS £19 Samson Green Frog Pond PUS901SFP 10 Organic Cotton

LITTLE CREATURE Baby & APPLIQUÉ T-SHIRT £17 Marine Blue/Frog Toddler TTS908MLG 0-4y LITTLE STRIPY SHORTS £18 Warm Orange Breton SHS905WOC S2Do0mItDeimfeYrsoOgtshUeciarKnoNwjunmOphWeoigvh?etr, that’s like us being able to jump over 30m! 11

SO OMweUNloCvLeHfIruNMgi.EcOo!mRE LITTLE CREATURE APPLIQUÉ T-SHIRT £17 Marine Blue/Veg Stall TTS908MVS PARSNIP PANTS £19 Homegrown PUS901HMG FRUGI FUN FACT: A lot of the locals grow and sell their own homegrown produce on the Scillies! 12

Baby & Toddler 0-4y LITTLE POLKERRIS BUTTON OFF APPLIQUÉ APPLIQUÉ T-SHIRT £17 TOP £26 NEW! Soft Green/Sheep Grey Marl/Snail TTS909SOE TTS903GLL PARSNIP PANTS £19 Marine Blue Farm Floral PUS901MBF KNEEPATCH DUNGAREE £23 LERRYN BODY £12 KNEEPATCH DUNGAREE £23 Marine Blue Farm Floral DUS904MBF Soft Green Breton/Pig BBS906SGG Homegrown DUS904HMG Order by phone +44 (0)1326 572828 Ethically Traded 13

RA INBOW VEG! Not all vegetables are green! Dig out the colouring pencils or crayons and create your very own kaleidoscope of vegetables and garden critters below, we’re rooting for you: Did you know? February-March is the ideal time for growing lots of yummy organic veggies, such as carrots, parsnips, radishes, beetroot, spring onion, garlic and lots more! So, get mucky in the garden, down the allotment or why not try out a window box for some homegrown goodies! That’s shallot! 14

1 Baby & Toddler 2 0-4y Piece Set 2 3 4 2 Piece Set Only available at 1. LITTLE PERRAN PJS £23 Tidal Blue/Hot Air Balloon PJS903THH welovefrugi.com 2. BOBBY APPLIQUÉ TOP £19 Multi Rainbow Stripe/Tractor TTS902MWR Order by phone +44 (0)1326 572828 3. LITTLE ADVENTURE ROLL UPS £28 Tomato TRS901TOM 4. OLIVE OUTFIT £32 Bright Rainbow Stripe/Shells OFS903BGL Ethically Traded 15

1. TREVOSE TANKINI SET £20 2 Bright Rainbow Stripe SWS951BGS 3 2. SUN SAFE RASH VEST £16 Sail Blue/Hermit Crab RVS951SHC 3. BOARD SHORTS £20-£22 Totally Clawsome SHS907TWC 4. SUN SAFE SET £26 Marine Blue/Seagull SWS953MGL 5. LITTLE SUN SAFE SUIT £25 Bright Rainbow Stripe/Cone SSS901BGI 2 1 Piece Set 16

2 Fabric has a UPF rating of 50+ Keeps delicate skin safe in Piece the sun Set OEKO-TEX Approved Fabric No nasty chemicals 4 Chlorine Safe For fun in the pool Our board shorts and hats are made with quick dry fabric and recycled polyester Soft and comfortable Designed to protect 5 Ethically Traded 17

OUTERWEAR 1-10 years PUDDLE BUSTER SUIT £35 Samson Green Frog Pond PSS901SFP 1-6y PUDDLE BUSTER WELLINGTON BOOTS £24 Samson Green Frog Pond WES901SFP PUDDLE BUSTER SUIT £35 Sail Blue Paddling Puffins PSS901BPP 1-6y PUDDLE BUSTER WELLINGTON BOOTS £24 Sail Blue Paddling Puffins WES901BPP WATERPROOF OUR PUDDLE BUSTER RANGE IS: Reflective detailing 18 Organic Cotton Order online at welovefrugi.com

cks away! TOASTY TRAIL JACKET £40 a) Scilly Shark School RCS902SCS b) Daffodil Days RCS902DAF a b Pa 2b 2c 1a 2a 1. PUDDLE BUSTER PACKAWAY JACKET £26 a) Samson Green Frog Pond RCS901SFP b) Marine Blue Tractors RCS901MTT c) Sail Blue Paddling Puffins RCS901BPP 2. PUDDLE BUSTER WELLINGTON BOOTS £24 a) Marine Blue Tractors WES901MTT b) Sail Blue Paddling Puffins WES901BPP 1b 1c c) Samson Green Frog Pond WES901SFP Packs away! Order by phone +44 (0)1326 572828

KID GIRL Supaenrdftowr wirhliinrgli!ng 2-10 years SPRING SKATER DRESS £30 Marine Blue Mermaid Magic DRS956MBG 20

KID GIRL 2-10y 1 2 NEW! 3 4 SOPHIE APPLIQUÉ ELLIE APPLIQUÉ TOP £21 T-SHIRT £20 Marine Blue/Mermaid Sunshine/Turtle TTS970MBM TTS955SNN TRESCO TROUSER £26 Order by phone +44 (0)1326 572828 Marine Blue Starfish Spot TRS952MLO FRUGI FUN FACT: According to folklore, the colour of a mermaids tail reflects her mood! 1. SOPHIE SEQUIN APPLIQUÉ TOP £22 NEW! St Agnes/Sequin Heart TTS971AGH 2. ELOISE JUMPER DRESS £34 Coral Starfish Spot/Mermaid DRS951CFM 3. LIBBY STRIPED LEGGINGS £14-£15 Bright Rainbow Stripe LES902BGS 4. LIBBY PRINTED LEGGINGS £15 Marine Blue Mermaid Magic LES951MBG Ethically Traded 21

1 SNUGGLE FLEECE £28-£30 Marine Blue Farm Floral SFS901MBF 33 Pack 2 4 5 1. BELLA BOXY T-SHIRT £20 Order online at welovefrugi.com Soft Green Spot/Horse TTS951SGT 2. SPRING SKORT £24 Bright Rainbow Stripe SKS953BGS 3. SUSIE SOCKS 3 PACK £12 Horse Multipack SOS954HOM 4. SOPHIA SLUB T-SHIRT £20 Coral/Tractor TTS969CTR 5. PERRANUTHNOE PLAYSUIT £26 Tropical Tractors DUS955GTT 22 Organic Cotton

KID GIRL 2-10y SPRING SKATER DRESS £30 DID YOU KNOW? Tropical Tractors DRS956GTT The Scillies county flower is a Sea Thrift, a pretty pink perennial. 23

DOT SUMMER TOP £22 KID GIRL Sail Blue Polka Dot/Rainbow 2-10y TTS954SPW LAYLA STRIPE TOP £19 Coral Chunky Breton/Seagull TTS962CBG DAISY DENIM DUNGAREE £34 Mid Wash Denim DUS953MWD JULIE JEGGING £26 NEW! ROSE REVERSIBLE DRESS £32 Mid Wash Denim JES905MWD Marine Blue/Seagull DRS955MGL 24 Organic Cotton NORAH TIGHTS £12 Sail Blue Polka Dot TIS952SPD Order online at welovefrugi.com

25 Answers: 1. Caterpillar colour | 2. Rainbow stripes | 3. Pu n Z’s | 4. Vegetable in Pu n’s hand | 5. Boat colour 6. Sailor dog becomes a cat | 7. Pirate seagull disappears | 8. Star in mermaids hair vanishes 9. Compass changes orientation | 10. No sh in the stamp FRUGI POSTCARD s of Scilly Wish you were here Isle Isle FRUGI POSTCARD s of Scilly S! Wish you were here Can you spot the 10 differences in the Scilly scenes below? LLLLYY SSPPOOTTSCI KID GIRL 2-10y

KID BOY LUCAS ZIP UP HOODY £32 Sail Blue/Shark HDS954SBK 2-10 years JIMMY JEANS £30 Mid Wash Denim JES903MWD FRUGI FUN You are more likely to spot a shark off the coast of Cornwall, Devon and the Isles of Scilly than anywhere else in the UK. FACT:

KID BOY 2-10y Jaw-some wrap around 1 applique! FAVOURITE T-SHIRT £12 Starfish TTS957STF Only available at welovefrugi.com 2 KIERAN KNEEPATCH JOGGERS £24 NEW! Sail Blue/Shark TRS954SBK 34 JASPER CHARACTER 1. JOE APPLIQUÉ TOP £21 JUMPER £32 Tomato Breton/Shark TTS961TCS Navy/Shark 2. RALPH REVERSIBLE SHORTS £26-£28 JUS954NYK Marine Blue Anchors SHS902MBA RIPSTOP 3. PERFECT PAIR SOCKS £5 SHORTS £26 Marine Blue Stripe/Diver SOS952MTD Tomato SHS953TOM 4. PERFECT PAIR SOCKS £5 Marine Blue/Shark SOS952MSH Order by phone +44 (0)1326 572828

2 1 2 Pack TRESCO T-SHIRTS £26-£28 Puffin Island Multipack TTS915PIM 3 NEW interactive arm appliqué! 4 PENWITH POLO SHIRT £20 Marine Blue Stripe/Crab TTS965MLB 1. JOE APPLIQUÉ TOP £21 3. SUPER HALF ZIP JUMPER £30 NEW! Marine Blue Breton/Diver TTS961MBR Marine Blue/Scillonian JUS953MRL 2. PRINTED SNUG JOGGERS £24 4. RIPSTOP SHORTS £26 Island Hopping TRS955ILH Tomato SHS953TOM 28 Organic Cotton

DID YOU KID BOY 2-10y KNOW? There have been more shipwrecks around the shores of Scilly over the centuries than anywhere else in the world REX JUMPER £30 Island Hopping JUS952ILH RIPSTOP SHORTS £26 Tomato SHS953TOM 29

KID BOY 2-10y 3 1 3 4 5 Pack 2 2 Piece Set 1. HARRY PRINTED TOP £20 3. RAFE RAGLAN T-SHIRT £20 5. PRAA PJS £24 Marine Blue/Truck TTS959MCK Field/Beetles TTS967FDE Marine Blue/Puffin PJS954MBP 2. RIPSTOP SHORTS £26 4. ROCK MY SOCKS 3 PACK £12 Tomato SHS953TOM Tractor multipack SOS953TAM 30 Organic Cotton

SOCOomNin! g BEDDING THAT'S OUT OF THIS WORLD! It’s Astronomically Zoom to the moon and stars with our 100% Organic cotton bedding! Available In three stunning styles, our GOTS certified bedding is perfect soft! for sending your little ones off to dreamland. Each set contains a duvet cover and pillow case, presented in a handy drawstring bag. Ethically Traded 31 Available in Sleepy Single bed and Cuddle Up cot bed sizes. Order by phone +44 (0)1326 572828

If undelivered please return to: FRUGI, Wheal Vrose Business Park, Helston, Cornwall TR13 0FG 1. PUDDLE BUSTER SUIT £35 Marine Blue Tractors PSS901MTT FREETote Bag!wohreSmnSo1y9roeucooslnpleetcnhtedion£ne6*w0 2. PUDDLE BUSTER PACKAWAY JACKET £26 Sail Blue Paddling Puffins RCS901BPP 1 2 *For full terms and conditions visit welovefrugi.com/terms welovefrugi.com • +44 (0)1326 572828 @welovefrugi