JOJO JOSEPH BRAND MANUAL X

BRAND MANUAL SKATEMONKZ

ABOUT US SKATEMONKZ IS AN INDIAN SKATEBOARD BRAND FOUNDED IN 2022. OUR AIM IS TO UPLIFT INDIAN SKATEBOARDERS AND SKATEBOARD CULTURE. NOW A DAYS SO MANY SKATEBOARDERS ARE COMING INTERNATIONAL LEVEL,WE HOPE OUR BRAND WILL BE NEW STEPPING STONE FOR INDIAN AND INTERNATIONAL SKATEBOARDERS. IN FUTURE WE ARE PLANING TO PRODUCE T-SHIRTS AND SKATEBOARD ACCESSORIS. SKATEMONKZ

TABLE OF CONTENTS 1.INTRODUCTION 2.BASIC STANDARDS 3.TYPOGRAPHY 4.COLOUR 5.STATIONERY SYSTEMS SKATEMONKZ

INTRODUCTION BRAND A brand is a business concept or company name that helps people to identify a product,company or individual. It helps people to notice and attracts your company easily. IMPORTANCE OF BRAND Brand is important because it makes a good and unforgetable impression on consumers and also it allows your consumers to know what to expect from your company. It helps to differentiate ourself from other brands. Our brand should be true representation of ourself when it comes in business, the way we wish to be recognize. LOGO Logo is a design or writing brand name that we uses for all products and advertisements etc. As brand identity. SKATEMONKZ

IMPORTANCE OF LOGO A logo can take attention, it makes a strong first impression, it is the first step of our brand identity. A good logo is more memorable than anything. It can separates us from other brands, It helps consumer to identify our brand and more importantly most of the consumers will excpet brand logo. BRAND MANUAL The use of brand manual is to keep your brand as it is, eventhough the designer is changed or to get an idea for new designers brand manual will explain the importance of your brand and it will describe how to use the elements of the brand, such as corporate identity and the brand name etc. Brand manual should provide a complete manual for anyone who uses our brand and its components in their work. SKATEMONKZ

THOUGHTS ABOUT THIS BRAND Skatemonkz is completly a skateboard brand. All products will be based on skateboard. The idea of making this brand was came from my childhood, when i was kid i wish if i have one skateboard i can practice well and be a skateboarder. But in my village there were no such shops to buy a skateboard, the only way to buy a good skateboard was online shopping and that was also so much costly! And thats how the idea of skatemonkz comes to my mind to make beatiful skateboards in my own village and sell it in affordable price for all. The name SKATEMONKZ came from skateboard,monk,monkey SKATEBOARD + MONKEY + MONK = SKATEMONKZ SKATEMONKZ

HOW LOGO CAN PUSH YOUR BUSINESS Strong branding strategy is an essential element of the success of any brand, and the most critical way to present the business is by using the right logo design. we currently live in a world where visual marketing has taken over the industry. One of the easiest ways to get to customers is to advertise on billboards, television,mobile phones and signs that are placed on each and every corner. SKATEMONKZ

BASIC STANDARDS LOGO SKATEMONKZ

Our logo includes the wordmark ‘SKATEMONKZ’ with a monkey face character on the left side of wordmark. First monkey face character then the wordmark. The logo is created with Didact Gothic (bold) Small letter and a small customization is done to join the alphabet T and K. which give a uniqe and attractive look to the logo. SKATEMONKZ

PROPORTIONS 1x Unit of measurement 6x 14x SKATEMONKZ

6x 6x 6x 8x SKATEMONKZ

ACCEPTABLE USES SKATEMONKZ

UNACCEPTABLE USES SKATEMONKZ

TYPOGRAPHY LOGO TYPEFACE - Didact Gothic (bold) A BC D E FG H IJ K L M NO PQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 -_=+[]{}();:‘“,<.>/?!@#$%^&* OTHERS - Didact Gothic (regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 -_=+[]{}();:’”,<.>/?!@#$%^&* SKATEMONKZ

COLOURS COLOUR PALETTE OF LOGO #00000 C-75 #A79F9F C-36 #F8A486 C-0 M-68 M-34 M-43 R-0 Y-67 R-167 Y-32 R-248 Y-45 G-0 K-90 G-159 KK0 G-164 K-0 B-0 B159 B-134 SKATEMONKZ

STATIONERY SYSTEMS Business Card front Business Card Back size - 54x89 mm size - 54x89 mm SKATEMONKZ

Business card Mock up

Large Envelope Small Envelope size - 12.25x8.75 inches size - 9.5x4.5 inches SKATEMONKZ

Letter Head Size - 8.25x12 inches SKATEMONKZ



PRODUCT MOCK UPS SKATEMONKZ

SKATEMONKZ

THANK YOU BY JOJO JOSEPH ASD18BVGD010