Prelisting Booklet

We Bring Buyers To Sellers Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Table of Contents  No One Sells More  Our Commitment To You  Mission and Values Statements  About the Team  The Home Selling Process  Seller’s Representation  Pre-MLS Listing “Coming Soon”  Get Top Dollar: Home Seller Strategies  Web Hits Report  How to Choose an Agent  Our Standing Ovation  Communication Agreement  Home Seller Workbook Appendices  Suggested Questions for Listing Agents  Common Real Estate Myths  Get it Ready checklist  Its Showing Time  Sample Listing Contract  Estimated Net Proceeds  Contact Us Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Fax: 314.647.5144 Neil Cell: 314.283.4363 www.TheGellmanTeam.com

No One Sells More Homes In More Areas 2016 Was Another Record Year For The Gellman Team! “St. Louis became a severe buyer's market in 2016 with over 20 months of inventory on the market at my price point and getting worse by the day. With 4 months left on my relocation package timeline, I made the decision to go with The Gellman Team. It was the best decision I could have made. My house was under contract in less than 30 days. The Gellman team is #1 in Missouri and top 200 in the USA for a reason, and from the first interview I had with them, it became abundantly clear why that is. Their guidance on staging, photos and key upgrades required were so on target, it was just amazing. Decades of top performer experience are at a seller's disposal and in a tough market it is absolutely essential to have them on your side. To be clear, I could not be more pleased with the whole top to bottom experience in working with The Gellman Team. They earned my highest recommendation. Believe me you won't be disappointed.” - Gregg Johnson Mark Gellman & Neil Gellman Trusted Real Estate Advisors Mark Cell: 314.578.1123 1 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Our Commitment To You We Bring Buyers to Sellers! oday you make a choice. While we meet to discuss the sale of your house, you'll have to choose whether to trust us with the sale of one of your most important assets - your home. In the attached information and in our marketing presentation, we will provide you with enough information for you to make an informed decision about best represent you on the sale of your home. est assured your property will be given our complete focus and attention. In addition, the property will be marketed effectively and priced properly, to ensure the most positive results. We will be accessible at all times and will immediately address all questions and concerns. You will always deal directly with us. nderstanding today’s real estate market is key in selling and buying a house. Our objective is to provide you with accurate and timely information about the real estate market in your area, so that you can make intelligent decisions regarding the sale of your property. We will tell you what you must hear and not what we think you may want to hear about the market and the value of your property. elect your Realtor based on their marketing plan, pricing determination, level of commitment and work ethic. No one will work harder on your behalf or provide you with more candid feedback and factual information than we will. his is our commitment to you. We are here to: “Help You Achieve Your Real Estate Goals” Mark Gellman & Neil Gellman Trusted Real Estate Advisors Mark Cell: 314.578.1123 Office: 314.336.1991 1 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Mission and Values Statements Internal Mission Statement To Foster Innovation, Learning, Teamwork, Motivation, Mutual Respect, Discipline and Personal Excellence all with a positive attitude within our team. To focus on both Individual and Team Growth, all while helping our clients achieve their Real Estate goals and exceed their expectations. External Mission Statement To competently advise and communicate with our clients so they can make a well informed decision based on their needs and requirements to buy or sell with a feeling of complete comfort and confidence. Values Statement We are committed full-time, to represent our clients with uncompromising integrity, honesty, professionalism, and confidentiality. All while delivering a level of customer service unequaled in our community. Our responsiveness, reliability and attention to detail, result in client relationships for life. We are devoted to enhancing the communities in which we live and work, and believe in the spirit of giving back, to those who need our help. Persist without exception. Family-Life-Work Balance. “Our experience with The Gellman Team was excellent on all levels. They had our best, true, interest in mind and we felt informed through the entire process. The Gellman’s are guaranteed our real estate business in the future!” -Sean & Jenn Fleming Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

About the Team Director of Listing Team Leaders Operations Coordinator Expert Advice Operations Preparation Listing Exposure Marketing Listing Agents Buyers Agents Marketing Team of Specialists Closing Inside Sales Courier Coordinators Associate Home Sold Team of Specialists Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

THE SELLER SETS THE PRICE THE BUYER SETS THE VALUE THE MARKET SETS THE RANGE THE GELLMAN TEAM IS YOUR “TRUSTED ADVISOR” Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

The Home Selling Process Seller Consultation Decide on Working Relationship Set Pricing Sign Listing Documents Coming Soon Marketing Including e understand the many questions and Dedicated concerns of home sellers, so we designed this Webpage book to assist you with the sale of your home. Incoming Inquiries and It is our goal to provide you with the most Outgoing Marketing Calls professional and informative service available, and we are always just a call away when you have a question. Prepare Home for Sale Possible Twilight and Aerial Professional Photography and Videography Listing Goes Live Marketing TGT Client and TGT Agent Communication Incoming Inquiries and Outgoing Marketing Calls Agent and Client Feedback Agent Communication Receive Offer Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

The Home Selling Process Receive Offer Negotiations Acceptance Rejection Continued Marketing Buyer Financing Contract Process and Communication Appraisal Building Inspection Inspection Underwriting Negotiations Loan Commitment Inspection Remove TGT Client and TGT Agent Communication Inspection Resolution Contingency Remove Financing Title Exam | Survey | Title Company Contingency Title Insurance Gellman Agent and Closing Department Work on Details and Assemble Documents Closing Filing of Deed Funding | Keys “The Gellman Team’s agents were knowledgeable, profession- al, honest and effective. They negotiated well for us, got great sale and purchase prices, and made closing easy.” Thanks, folks. - Gary Burger Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Seller’s Representation What is a Listing Specialist? The agent that works solely for the seller is called a designated agent. A designated agent will take a seller’s needs and interest as their own and has a fiduciary duty to the seller. It is our responsibility to list our client’s home on the MLS and negotiate the best possible price and terms for our clients. Why hire a Listing Specialist? Selling a house on your own can be an overwhelming task. There's advertising to plan and budget for, open houses and private showings to arrange, purchase offers to negotiate, contract contingencies to worry about, and complicated paperwork to fill out. Make it easy on yourself by putting your home in the hands of seasoned professionals. We have extensive experience marketing properties and showing them to their best advantage. First, we'll perform a comparable market analysis to determine the most appropriate price for your home. Then we'll provide home staging advice and suggest landscaping changes that will help draw buyers in. We'll advertise your home through a variety of methods, including local publications and online MLS listings. We may even showcase your home as part of our site's Featured Listings. When it comes to negotiating a purchase offer, we'll make sure that you get the best price the market will allow. We'll help you understand contract contingencies and details of the closing process, in addition to handling all the paperwork for you. Essentially, we're here to represent you throughout the entire selling process, and to make sure that your real estate transaction is a positive and profitable experience. What kind of real estate can a Listing Specialist help me sell? Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Pre-MLS Listing “Coming Soon”  Generate early excitement and interest  Build a Virtual Line at the door  Typically sold at a higher % of asking price  Buyer is often willing to work with the seller timeline preferences  Sellers don’t have to deal with a flood of showings  Test the market, feedback and price  Marketing pre-MLS does not obligate you to accept an offer  One of the most highly “trafficked” websites. The Gellman Team Coming Soon Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Get Top Dollar: Get Top Dollar: Home Seller Strategies Home Seller Strategies How Do You Get The Most Money For Your Home? We Bring Buyers to Sellers! Your Home will have Its Own Webpage – Since 90% of buyers begin their search on the internet, we will create a unique website for your home. This website will include pictures of your house, a description of your home highlighting its features, and quick links to the area including School Districts, Local Parks, Home Improvements and a personalized video of your home. Mark Gellman & Neil Gellman Mark Gellman & Neil Gellman Trusted Real Estate Advisors Trusted Real Estate Advisors Mark Cell: 314.578.1123 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Office: 314.336.1991 Neil Cell: 314.283.4363 Neil Cell: 314.283.4363 Fax: 314.647.5144 Fax: 314.647.5144 www.TheGellmanTeam.com www.TheGellmanTeam.com

Get Top Dollar: Home Seller Strategies How Do You Get The Most Money For Your Home? We Bring Buyers to Sellers! Internet website listings – Your listing will appear on over 125 websites, giving your house the maximum exposure it needs. We will actively update your listing on various websites so your listing is populated and re-populated to websites throughout St. Louis, the Country and The World. www.youraddress.com Find Us Online: www.facebook.com/TheGellmanTeam - Over 4,400 Fans www.twitter.com/TheGellmanTeam - Over 1,200 Followers www.youtube.com/TheGellmanTeam - Over 41,000 Views www.yelp.com/biz/the-gellman-team-saint-louis - 5 Star Reviewed Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Get Top Dollar: Home Seller Strategies Market Watch Site The GellmanTeam.com is the Most Accurate, Most Complete, Up-to-date and Most Powerful Market Watch, Real Estate Site. Our website allows you to browse ALL MLS Property Listings in the area; with advanced search technologies. You will find our web site to be a one-stop resource for all your real estate needs, information and searches. Our website has a direct feed from the MARIS MLS and is updated instantly throughout the day to ensure it is the most up-to-date resource when searching for property. Please have a look around, and contact us with all questions you might have regarding the use of this powerful tool. You can also register for immediate access and information. “The Gellman Team agents were professional, responsive, understanding, and We have 9,000 prospects who made the sale of my house easy. The house sold within 32 hours of listing with are registered users on our an over-asking-price offer. Couldn't be happier. To top it off, I ended up in the Market Watch Site. hospital the day before closing and my Gellman Team agent and the closing agent came to my hospital room to complete the closing. THAT is full-service!” - Donna Kirk Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Get Top Dollar: Home Seller Strategies How Do You Get The Most Money For Your Home? We Bring Buyers to Sellers!  Meetings/Communication: The Gellman Team considers this a true partnership and expects constant communication with our clients to discuss strategies, showing updates, marketing plan, etc.  Bi-Monthly Market Update: We’ve developed an every other week “Web Hits Report”(Pg. 16-20), for each of our listings. This key report is intended to provide each of our clients a detail of all traffic for their listing – both physical and virtual. In addition, we provide market statistics and information on new comparable listings, under contracts and sales. Each and Every one of our clients will be completely informed on market conditions and specific conditions related to the sale of their home. We email this report bi-monthly.  Support and Customer Service (Pg. 5): Full-time marketing specialists utilize both off-line (signage, post cards and advertising) and on-line marketing to provide full exposure for all listings. Full-time management team follows up on every lead. Customer care specialists keep you informed of all activities.  Who wants to deal with downers? We had an Unbelievable 2016 and are having an even better 2017. We are very positive about the market. Yes it’s a different market, but a great market. Our positive attitude is contagious – it will rub off on prospects and agents.  Your listing is placed in the MLS system, along with 125+ Websites, and the house will be accessed only by a secure Supra box. We use traditional and new methods.  Clean, attractive signage with the agent’s direct phone number, not to an agent on duty. Our Company does not believe in “phone duty.”  We offer Professional Photography & Videography including: Daytime photos, twilight and aerial photos, where applicable.  Color Brochure for Buyers and Agents viewing your home and personalized Features Tent Cards displayed throughout.  A target-market mailer in color of your home.  Just Listed!!! - Open House Invitations! - Specifically directed toward specific buyers Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Get Top Dollar: Home Seller Strategies How Do You Get The Most Money For Your Home? We Bring Buyers to Sellers!  Open House on the first Sunday after listing, where warranted and applicable.  Reverse Prospecting by contacting other agents and potential buyers and sellers. Active prospecting allows us to control the market rather than waiting for the market to do our job for us.  Follow Up, Follow up, Follow up with all agent showings & prospects. We have automated action plans for every lead. Every agent that schedules an appointment and shows your home will receive a personal call before and after the showing.  “Showing Desk” - Feedback reports sent to you directly via email about your home’s showings, letting you know exactly what the agents and buyers are saying. This allows us to make educated decisions on any changes necessary to make your home more sellable.  Multi Media - The latest technology is used to market your home. A video customized for your home is posted on YouTube to ensure maximum exposure. In addition, a link to your home’s personalized website is posted to Social Media sites such as Facebook, Twitter and Linked-In. A target-market mailer in color of your home. Just Listed!!! - Open House Invitations! Our 24 Hour Information Hotline and Call Capture System . Connects Your Home to Buyers  Empowers Mobile Buyers to acquire information on your home from any phone. The automated Sales Assistant delivers significantly more inquires on your property 24 hours a day, 7 days a week.  Increases inquiries on your property at the curb, in print and from the web by delivering information to potential customers where, when and how they want it. More inquiries equals more showings which results in More Offers on your home.  Inquiries are tracked by name, phone number, media source, language preference and general level of interest. Therefore, we are able to successfully track inquire volume, interest level, media effectiveness and the identity of virtually everyone who receives information on your home.  Calls can be transferred to our cell phones when a potential buyer is holding and instantly provide us with email and text notification upon each inquiry. The Gellman Team Uses this Premier Mobile Search Technology on All Listings. Test our 24 Hour Information Hotline by calling: 314-627-0866 and enter 1234 Or text HIREME to 314-627-0866 Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Get Top Dollar: Home Seller Strategies How Do You Get The Most Money For Your Home? We Bring Buyers to Sellers! Call Detail Report (800) XXX-XXXX From: Month, Day, Year To: Month, Day, Year Create Date Dur Name Phone Number Ext Extension Name Source 9/7/13 03:49 PM 3:09 (XXX)XXX-XXXX 265 Address - Price Farm Postcards 9/2/13 04:39 PM :12 (XXX)XXX-XXXX 265 Address - Price Front of Brochure 9/2/13 04:39 PM :03 (XXX)XXX-XXXX 265 Address - Price Front of Brochure 8/30/13 04:39 PM :27 (XXX)XXX-XXXX 265 Address - Price Front of Brochure 8/10/13 03:31 PM :25 (XXX)XXX-XXXX 265 Address - Price Farm Postcard 8/10/13 03:27 PM 2:37 (XXX)XXX-XXXX 265 Address - Price Back of Brochure 8/5/13 01:22 PM :36 (XXX)XXX-XXXX 265 Address - Price Back of Brochure 8/5/13 01:21 PM :12 (XXX)XXX-XXXX 265 Address - Price Front of Brochure 8/5/13 11:26 AM 2:10 (XXX)XXX-XXXX 265 Address - Price Gellman Team Website 8/5/13 11:25 AM :30 (XXX)XXX-XXXX 265 Address - Price Front of Brochure 7/31/13 07:10 PM 1:44 (XXX)XXX-XXXX 265 Address - Price Front of Brochure 7/26/13 11:50 AM :37 (XXX)XXX-XXXX 265 Address - Price Sign Riders 7/20/13 02:33 PM 3:19 (XXX)XXX-XXXX 265 Address - Price Front of Brochure 7/20/13 02:30 PM 1:39 (XXX)XXX-XXXX 265 Address - Price Back of Brochure 7/15/13 10:07 AM 1:46 (XXX)XXX-XXXX 265 Address - Price Front of Brochure 7/6/13 01:23 PM :42 (XXX)XXX-XXXX 265 Address - Price Sign Riders 7/5/13 07:11 PM 1:43 (XXX)XXX-XXXX 265 Address - Price Front of Brochure 7/4/13 04:49 PM :38 (XXX)XXX-XXXX 265 Address - Price Back of Brochure 7/1/13 10:49 PM 1:44 (XXX)XXX-XXXX 265 Address - Price Gellman Team Website 6/21/13 04:22 PM :28 (XXX)XXX-XXXX 265 Address - Price Front of Brochure 6/20/13 06:26 PM 1:47 (XXX)XXX-XXXX 265 Address - Price Back of Brochure 6/17/13 06:14 PM 1:46 (XXX)XXX-XXXX 265 Address - Price Front of Brochure Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Get Top Dollar: Home Seller Strategies How Do You Get The Most Money For Your Home? We Bring Buyers to Sellers! How Much is Your Home Worth? Only as much as a buyer is willing to pay! The value of your property is determined by what a ready, willing and able buyer will pay for it in the open market, which will be based upon the value of other recent closed sales.  Properties that are priced right sell faster and at a higher price and is the single most determining factor that motivates a buyer to buy!  A buyer is more likely to make a full price offer on a home that is priced right before making a low offer on a home that is priced too high.  Buyers compare Price, Location, Condition and School on an average of 20 homes before making an offer.  What you paid for your property or what your total investment is, with improvements, does not affect its value.  The amount of money you need to get out of the sale of your property does not affect its value.  What you think it should be worth has no effect on value.  What another real estate agent says your property is worth does not affect its value.  An appraisal does not always indicate what your property is worth on the open market. Is Your Price On Target?  If you price your home too low, you will literally give away thousands of dollars that could have been in your pocket. --- 12%+ Drive-Bys  Price it too high, and your home will sit unsold for months, developing the reputation of a problem property (everyone will think that there is something wrong with it).  Utilizing the latest computer technology and our in depth -------- 8-12% Drive-Ups Only market knowledge, we analyze current market conditions in Low # Showings combination with your personal time requirements to identify the correct price range for your home. ----------------------------- 0-6% Offers . ----------- 6-8% Showings No Offers Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Get Top Dollar: Home Seller Strategies How Do You Get The Most Money For Your Home? We Bring Buyers to Sellers! The Cost of Overpricing a House  You will lose the excitement that a new listing generates.  You will lose the most qualified prospects.  Price it too high, and your home will sit unsold for months, developing the reputation of a problem property (everyone will think that there is something wrong with it).  Helps sell other more competitively priced homes first.  Your home may become stale on the market.  You lose a strong negotiating position when your house is on the market a long time, both financially and mentally.  If you do get an offer, the contract may fall through because of appraisal problems.  The best activity occurs during the first few weeks.  Setting the right price early will ensure favorable comparison with the competition.  Once a buyer has seen the house and ruled it out, it is unlikely that they will check to see if you have lowered the price (however, we will make them aware). According to the St. Louis Association of Realtors: Data for the past 12 months reflects the following SOLD stats…. *Homes Sold In the : First 30 days sold for 97.25% of the list price 30 to 60 days - 94.27% 60 to 90 days - 92.04% “Absolutely incredible. Last time we listed with another realtor, our house Sat for 5 months without an offer. With The Gellman Team, we accepted a full price offer in 90 to 120 days - 90.62% less than 24 hours. I wouldn't recommend anyone else.” 120 days + - 88.53% - Chad Cates *reflects original list price. Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Web Hits Report (Detailed 6 to 8 Page Report) We Use Detailed Analytics To Determine Buyer Interest In Your Home Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Web Hits Report Note: Unique visitors are tallied independently for each day. The total for the month may be less that the sum of each day if the same visitor accessed the website on different days. “This team is a cut above!!! Entire process kept me informed and were helpful in everyway imaginable. Never throughout process did they not clearly communicate with myself or buyers agent as to where we were in process and saw it to the finish line with same seamless effort and professionalism. If ever we encountered an issue or snag the proper route to address was investigated and presented to me for my final decision. Highly recommend these guys for selling or finding your next home!” - Ken Callahan Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

How To Choose An Agent It is not what we say that counts… but what our clients have to say about us that matters the most! The Gellman Team Featured in the St. Louis Business Journal HOW TO: CHOOSE AN AGENT Look for real estate agent with resources, sales savvy By: Diana Barr Whether you’re looking to buy a home or want to move some property, selecting the right real estate agent can improve the process and the outcome. Kelly Lamb Pollock, Executive Director of COCA (Center of Creative Arts), and her husband, Mitch, recently used a real estate agent team (The Gellman Team - Mark Gellman & Neil Gellman with Coldwell Banker Premier Group) to both buy and sell homes. Pollock met her agent while attending an open house. The Pollocks later found a home they wanted and returned to the agent who impressed them. “We wanted to be sure the agent was active in the zip codes and school districts where we were looking,” she said. “We also wanted someone really assertive and with a good sales approach.” “And while it’s basic, check your prospective agents’ sales record,” Pollock said. “An agent who stays well-informed about your deal and market conditions will be able to get answers for you when issues arise,” Pollock said. “Your agent should be prepared to give you a frank assessment of what you need to do to make your home sell.” She said, “the laundry list they completed at their agents urging helped sell their home in five days at near asking price.” “Find out what technology a prospective agent can offer, such as a Web or Facebook page to sell your home, as well as how much backup they have at the office. Especially in this market, you need all their resources,” she said. . Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Our Standing Ovation It is not what we say that counts… but what our clients have to say about us that matters the most! Testimonials “The Gellman team helped us sell our home for top value. Then, the team helped us through our new home search and our decision to build a new construction home. The team was great to work with in all areas.” - Omar & Patrice Norman “The Gellman Team was fantastic!!! As first time home buyers, they helped us through the entire process. They made sure we were comfortable every step of the way. We will recommend The Gellman Team to all our friends and family.” -Joseph Nichols & Jaclyn Bergjans “The Gellman Team was a pleasure to work with and exceeded our expectations with the help provided in selling our home quickly and efficiently.” - Thomas & Neesha Kurian “The Gellman Team was our realtor. I can’t say enough good things about them. They provided outstand- ing service and always kept us informed, even answered our late night phone calls when we couldn’t answer during regular business hours.” - Adam Jackson If you really would like to sell your house call The Gellman Team. We had used this team twice: 2015 and 2016. Believe us you won't be disappointed. From start to closing, all steps will work prompt, peaceful without any nerve break. With pleasure and honor we recommend The Gellman Team. Try these people and Enjoy!!!! Thank you!!!” - Samuela Koyfman “The Gellman Team was amazing throughout the whole process! Our agent was very attentive, friendly, and honest whenev- er we had any questions. I would highly recommend this team to anyone else!” - Maddy R Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Our Standing Ovation It is not what we say that counts… but what our clients have to say about us that matters the most! Testimonials “Great responsiveness, knowledgeable and aggressive in marketing our property. We had more property showings in the first two weeks with the Gellman team than we had in the entire six months previously with another agent.” - Dale & Julie Gammack “The Gellman team is incredibly knowledgeable about our local market and had the expertise to sell our home in a matter of 3 days! The Gellman Team was nothing short of perfect for us. Caring, professional, and responsive. - Brett and Marianna Boyle “Very professional group that work very well together. Very informative with prompt feedback for all showings. They stay on top of things the whole time. We would highly recommend them to sell your home. They also know how to price a home in this day and market. Very knowledgeable.” - Elizabeth Ward “As the seller, every part of the process was done in a professional manner. Specifically things other realty companies didn't do, like detailed feedback and asking the possible buyer for an offer. The Gellman Team made all the difference in the world.” - William and Kathleen Mackeen “Sarah Scheu was amazing. This is my first home and she made the process less stressful. I’m sure I drove her crazy but never made me feel that way. She is #1 on my book.” - Coleen Perry “The Gellman Team is fantastic!!!! They helped me throughout this stressful home-buying process with patience and courage. This was my first home purchase experience and They made it work. I will surely recommend the Gellman team to all my friends and relatives who will need real estate help.” - Lucien Gaston Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Our Standing Ovation It is not what we say that counts… but what our clients have to say about us that matters the most! Testimonials “No matter what kind of questions I had they were answered promptly and professionally! They made the process easy of buying and selling by frequent phone calls/emails and providing checklists and timelines. Would highly recommend them!” - Jared and Katie Cummings “Daniel and the entire team were incredibly helpful. I had really specific items I was looking for in a home and they helped me find a home with each and every thing I was looking for. Daniel put up with my entire family being a part of the process and do so with a smile. I was really appreciative of his patience and understanding as I bought my first home. I had such a wonderful experience from start to finish and am incredibly pleased. I would highly recommend The Gellman Team to everyone I know.” - Hannah Botney “We appreciated The Gellman Team’s transparency and straightforward approach. We also appreciated that we could have respectful, frank discussions. Their expertise and knowledge of the market were spot on. It may not always be what you want to hear, but in the end the house sold in 4 days.” - Albert & Melissa Faro “Our house sold in 2 days with multiple offers! I was amazed at the amount of interest and appreciate the \"blitz\" provided by the Gellman team. From first meeting to closing this group went above and beyond to take care of us!” - Mark and Elaine Baker “We had excellent experience with The Gellman Team and Neil Gellman from the outset of listing the house, to readying the house for sales towards the quickest. On the market we did incur some expenses due to house preparation, but the anticipation, the foresight, the detail orientation of The Gellman Team was outstanding. My wife and I strongly recommend them they manage the whole process from A-Z in a professional an excellent manner. We are very pleased with their work and we strongly recommend them .” - Faisal and Paula Albanna “My agent Matt Lamb was VERY attentive, professional, and just fun to be around. The whole process was handled by everyone at the Gellman office promptly. Matt even assisted me in getting better communication with my lender. Great experience for my first purchase.” - Karen McGinnis Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Communication Agreement 62% of home sellers said they would not use their agent again because of poor communication. THE MOST IMPORTANT INGREDIENT TO ANY SUCCESSFUL RELATIONSHIP IS COMMUNICATION!!! Our Promise to you is as follows: 1. We will personally call, email or text once per week to discuss your listing status. 2. We will personally e-mail you the “Bi-Monthly Web Hits Report” and discuss any questions or comments in depth. 3. We will call you anytime there is a change in the current market conditions and advise you as to how any changes impact the sale of your home. 4. We will make sure you have copies of all advertising and information being used to market your home 5. We will always tell you what you need to hear, not what you want to hear. This is what you expect but all too often do not get! You will never have to say “I have not heard from or seen The Gellman Team.” Thank you for giving us the opportunity to list your home. We are confident that if we price the house right, market the house to the highest level, we will have a significant amount of qualified buyers viewing your home. Sin- cerely, Mark Gellman Neil Gellman The Entire Listing Team Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Mark Gellman & Neil Gellman Trusted Real Estate Advisors Mark Cell: 314.578.1123 Neil Cell: 314.283.4363 www.TheGellmanTeam.com Find Us Online: Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Suggested Questions For Listing Agents Choosing the right Realtor to represent your interests is the most important step to ensuring your real estate transaction will be successful. Here are 8 questions you should ask all prospective Realtors. If the Realtor you are interviewing falls short, you’re interviewing the wrong Realtor! Are you a full-time or part-time Real Estate Agent? You should only be looking for a full-time, committed real estate agent who relies completely on the income they earn by selling real estate to support themselves and their family. Some part-timers are just dabbling in the business to make a little extra money or because they aren’t good enough at it yet to make a living full-time. You’ll want someone who lives, eats and breathes real estate. How long have you been practicing and how have you changed the way you sell? In today’s market, many agents that have been in the business for years; do not know how to sell real estate in this market. You want someone who understands how to do business in today’s market, with not only the changes in technology, but changes in negotiation strategies. Many agents simply don’t have the sales skills and knowledge necessary to get your home sold. How many homes have you sold in the last consecutive 12 months? This is important to ask because it demonstrates an agent’s track record. Don’t allow an agent to skip over this question, make sure the agent has documented proof of their sales track record. An agent or team selling less than twenty homes a year may be operating on a part-time basis or is highly inefficient at generating buyers for their homes. Can you imagine hiring a surgeon to perform open heart surgery who has performed less than 20 surgeries in the last year? Would this make you more or less comfortable with their abilities? Does the agent have a clear and defined Plan of Action that specifically states exactly what that agent will do to sell your home? This is a big one. This is where you find out if an agent relies on passive marketing techniques. Passive marketing is where an agent lists the home, puts a sign in the yard, enters it into MLS, runs a newspaper ad or two, sits floor-time and waits for a buyer to call. Active marketing is where an agent aggressively spends their time looking for and talking to people who want to buy and sell home. DO THEY BRING BUYERS TO SELLERS? How well does the agent know their Market stats? This is another big one. Your agent should know the answers to the following: How many homes are currently on the market? How many homes came on the market in the last 30 days? How many homes have sold in the last 30 days? Also ask agents for their average time on the market per home sale as compared to other agents and to the market as a whole. Based on these numbers how many months of inventory are currently available to buy? An agent who is not absolutely clear as to the answers to these questions is not effectively servicing their client. This data is required to accurately price and strategically present the property to create a successful sale. An agent who is not evaluating the data on a regular basis would be like going to your doctor and having him guess how to treat you before examining you to see what was wrong. Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Suggested Questions For Listing Agents Does the agent work alone or does the agent have a staff of professionals assisting throughout the entire sales process? With all the activities required to get a home sold & closed in today’s market, will the agent get bogged down with the day to day office activities? Make sure your agent has a paid staff including customer care specialists. Would you rather your agent be out looking for a generating a buyer for your home or be sitting in the office processing paperwork? Does the agent represent themselves as a million dollar or multi million dollar producer? With the median home prices in the past several years approaching $250,000 or more, a million dollar producer would only have 4 sales for the year and a multi million dollar producer would only have 8 sales per year. Too many agents actually believe people are impressed with these titles. As a seller, your concern should be that the agent you hire has a consistent track record their ability to get homes sold. What makes the agent different? Why should I list my home with you? The question really gets to the core of the agent’s ability to communicate and demonstrate how he or she can make your home stand out from the competition. In today’s current market conditions, inventories are substantially higher than in past years. There are several factors to consider in terms of making your home stand out. First consider how did you come in contact with the agent? How visible is that agent to the general public? Have you heard of the agent before? Additionally there is a significant relationship to the agent’s visibility and the agent’s production. It seems like everywhere you look, agents are boasting about being #1. You have probably become immune from this information. If you are like most home owners, you only care about the sale of your home. I’m sure you will agree that success in real estate is selling homes. If one agent is selling a lot of homes while another is selling only a handful, ask yourself why this might be? What things are these two agents doing differently? “The Gellman team is the most prepared and professional realtor group we have ever worked with. Their attention to detail is impressive. Due to their market knowledge we were able to sell our house in 8 days for more than we anticipated.” - Daniel Collier Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Additional Questions For Listing Agents • With the internet being the first place that most buyers look for a home, can you identify for me the best internet property marketing methods and why they work? • What reporting do you make available that show how many unique visitors are seeing my home on the various websites my home will be marketed on with you? • What is your strategy to attract qualified buyers from the various sources available today and how will you work to attract co-op agents so they show my home over other homes in the market? • Can you identify how your team will work to handle my listings from the minute you take it until the day it closes? • Could you identify the different departments of your company and show me how they benefit me in the sale of my home? • What do you do, if anything, to ensure that the leads you generate are going to be handled in a timely manner so that we don't miss out on any qualified buyer prospects? • What price do you recommend for my home, and what is it based on? • How do you attract buyers from outside the local area? • Will you prepare an informative feature sheet for my property? • May I see a sample? • Do you have a way to market my home through the Internet or Virtual Tours? • Do you have a Hot-Line # so that my home is marketed 24-hours a day, 7 days a week? • Do you have references that I may call? • What happens if I am not happy with your service? - Do you have an Easy Exit policy? - Can I cancel my listing? “The Gellman Team was hands down the best agents we have ever worked with. We buy and sell a number of homes and The Gellman Team will always get our business.” - Nicolas & Trina Serrault Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Common Real Estate Myths Myth: The Gellman Team sells a lot of real estate. Perhaps they are too busy to pay attention to my listing. Truth: Just as great restaurants are always busy and superior doctors have a heavy patient load, The Gellman Team’s success in marketing and selling homes has resulted in a busy schedule. But like good restaurants and doctors, Mark and Neil have assembled a team of top-notch people to assist with all of the details. The result is outstanding customer service and support. The long list of satisfied clients speaks for itself. Myth: A “discount” broker can do just as well and save me money. Truth: Successfully marketing a property in our competitive marketplace takes skill and resources. All of the promotional costs such as photos, brochures, printing, signs, advertisements, MLS fees, direct mail, etc. are paid for by The Gellman Team. How will a discount broker offer such a complete marketing campaign? Does the discount broker have a team to personally tend to your specific needs? Do they have a proven track record of success, or are they just using the lower commission to try to win your business? Do they have the expertise to guide you through the problems that often develop during the closing process? Remember that you only actually pay a brokerage fee if and when your property sells. Many sellers have found that their commission with a discount broker was really zero, because their property never sold! It is interesting to note that a discount broker does not have a dominant market share in any major city in the country. Myth: I should select the agent that suggests the highest list price. Truth: This is the oldest scam in real estate sales: Tell the seller what they want to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then, after you have the listing for a few weeks, start telling the seller that they need to reduce the price. We tell sellers What they Need To Hear, Not What They Want To Hear!!! They provide well researched market analysis to determine a realistic price . The decisions of which agent to list with and what price to ask are two completely separate decisions. Never select an Agent based on the price they suggest or the commission % they offer! Select your agent based on CREDENTIALS & MARKETING PLAN!! Decide on price together. Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Common Real Estate Myths Myth: Property condition is not that important to buyers. Truth: WRONG! A property in superior condition will sell faster and for a higher price than a home in average condition. Buyers purchase properties that are most appealing, and a home in great condition with a reasonable asking price always tops the list. Sellers that invest in necessary repairs and keep their home clean and fresh always reap the rewards! Myth: Empty homes are harder to sell than occupied homes. Truth: Vacant homes often sell faster for several reasons, but again it all depends on condition. A vacant home that is clean, in good repair, and priced fairly will sometimes sell fast because the rooms will appear larger without furniture and clutter, buyers can easily visualize their furnishings in the home, and most agents prefer to show vacant homes because they can go anytime without worrying about making appointments, etc. Myth: Pricing a home for sale is a mysterious process. Truth: Your home will sell for what the market will bear. To determine the range of value for your home, it takes a solid knowledge of the market. And because every home is unique, your home will sell more near the high or low end of the range depending on its specific attributes like location and condition. Mark and Neil utilize a computer database along with years of experience to help you decide where to set the price. It is not simple, but it isn't mysterious either. “The Gellman team provide excellent service. They are by far the sharpest, most professional realtors we have worked with. They make selling your home stress free (they've sold multiple for us). they is extremely knowledgeable, professional, and personable. Do not hesitate to contact them today!” - Tina Joyner Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Get It Ready Checklist Preparing Your Home For Sale In today's market, preparing your home for sale is critical in order to receive top dollar. Buyers are wanting \"move in ready homes\", because they do not want to do the work required to make the home \"move in ready\" and with interest rates are so low; buyers will pay a premium to finance the work that the seller's have paid out of pocket. It is very important, in today's market, to not \"throw bad money at your home\". Preparation for sale is critical, although their are many improvements that will not result in a benefit or return on investment First Impressions Are Everything • The first impression begins with the \"drive by\" to the first time you enter the home • Cleanliness and order is a must • Consider pet or food smells in your home and do your best to remove the smell (don't cover up with multiple air fresheners and \"mask the smell) Start With The Outside • Fresh mulch and trim landscaping • Cut back dead or oversized trees • Add colorful Flowers • Clean, paint or replace the Front door • Scrape and paint, peeling or old paint (especially around soffits and eaves and windows) • Repair, replace, re-surface the driveway Important Updates • Replace faded, peeling or torn wallpaper, in fact eliminate as much wallpaper as you can. • Repair, replace or paint worn woodwork. • Replace old counters with Granite (in certain price points) • Paint a neutral color over walls that look old or were previously painted too boldly. • Replace worn or dated flooring (i.e remove carpet in bathrooms, linoleum / parquet flooring in certain price points, refinish damaged hardwoods) • Paint and Carpet are the best \"bang for the buck\" • Remember Kitchens and Baths sell homes. Let the light shine, and show off your home • A dark home just isn't as inviting, Open the curtains and blinds (remove old / dated / heavy window treatments that can be a distraction). • Turn on all lights during evening showings. • Replace windows that are foggy, where the thermal seal is broken and needs to be replaced. Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Get It Ready Checklist Preparing Your Home For Sale Simple Repairs Can Make a Difference • When a buyer sees things that need fixing, they see dollar signs! They begin to wonder what else is wrong, that they can't see. • Be sure to repair any loose knobs, sticking doors and windows, warped cabinet drawers, broken light switches and other minor flaws. These defects subtract from the value of the home and buyers always exaggerate the real costs to make these repairs. It will be far less costly do them before an inspector flags the repairs and makes it look worse than it really is. Many buyers believe there are 10 additional problems, for everyone that they can see. Clear the Clutter • Remove the clutter! Spacious rooms and large storage spaces are a great selling feature. • Get rid of family pictures, trophies, and knickknacks. • Consider having a garage sale to dispose of unwanted items. • Look into renting storage for larger items or boxes of things you aren't ready to get rid off. Safety First • Keep stairways and hallways clear. • Don't overload electrical outlets. Clean It Until It Shines • Clean windows and appliances. • Steam clean or replace carpets. • Remove trash. • Empty sinks and have no dishes out • Give the buyer the impression that your home has been well maintained. Nice Bathrooms Sell Homes • Check and repair caulking in bathtubs and showers. • Clear up any mildew stains. • Display fresh, clean towels and make the room attractive. Arrange Bedrooms Neatly • Remove excess furniture. • Make the beds with clean, attractive bedspreads. Don't Cause Controversy • Not everyone shares your sense of humor or political views. Remove any signs, posters or art that might be controversial or offensive to prospective buyers. • Remove stuffed animal heads, fish, and other taxidermy items Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Fax: 314.647.5144 Neil Cell: 314.283.4363 www.TheGellmanTeam.com

Get It Ready Checklist Preparing Your Home For Sale Bedrooms and Kitchens are Difficult To Stage, But Make The Effort • Clear everything off counters and nightstands, roll up the rugs and hide the laundry hamper. • Buff the cabinets with car wax and clean under the sinks. Organize the Utility Room and Garage • Hang up the bicycles, and roll up the hose • Renting a storage locker is worth the cost if it helps you sell faster for a higher price. Systems in Your Home • If your hot water heater, air conditioner, furnace and electrical systems are not new, understand that your homes value may be reduced because of it. “The Gellman Team sold our home in two days and as I tell folks ‘for the same six percent (as other realtors would charge)!’ The Gellman Team agents toured our home and made specific recommendations. With the recommendations came resources they recommended for painting, electrical work, and handyman tasks that any home needs after ten years. Following their recommendations and a quick two weeks of work, our home sold in two days for asking price.” - John and Jane Dodge Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

It’s Showing Time Now that your home has been visually staged, here are some well-tested rules geared toward helping your home to show easily and effectively... Rule #1: Three's a Crowd Try to be somewhere other than home during showings. The goal is to have the buyer feel relaxed, and not rushed, when viewing your home. If you are present, they may not be comfortable looking at details or asking questions. Further, it is the Realtor who knows what the buyer is looking for. They are better able to emphasize those key points if you aren't tagging along. Rule #2: Keep the Music Down Having easy-listening or classical music playing in the background adds to the ambiance of your home, but be sure to keep the volume low so that the Realtor and buyer can talk easily. Rule #3: No Pets Allowed Keep all pets, pet beds, litter boxes and feeding dishes out of the way, Deodorize thoroughly. Rule #4: Temperature If it’s hot, cool it; if it’s cold, light a fire…only if there’s a fireplace! Rule #5: Don't put \"The Cart Before The Horse\" Trying to dispose of furniture and furnishings to potential buyers before he/she has purchased the house often loses a sale and shows an over-emphasized motivation to sell. “We interviewed a couple of agents with different companies. The Gellman Team listing agent came to our home and talked to us about its potential and about the services their team offered. They were professional and attentive, answering all of our questions. When we decided to move forward, they visited again and advised us on \"staging\" the house for photos and walk-throughs. All of their advice was spot on and the photos turned out beautifully. We had 18 appointments for showings in the three days after it listed. We got 8 offers (6 above asking price) before we had an open house. The app to schedule showings worked very well and we got reviews from the couples that looked at our home. Our agent helped us compare the offers with a useful spreadsheet they prepared for us. Our agent returned phone calls and emails promptly (even while on vacation in Florida.) We were quite pleased with their service and attitude. We also took advantage of the truck the Gellman's offer to clients. We used it a few times to haul furniture to our son's house and make donations to Goodwill.” - Tom Borgman Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Estimated Net Proceeds Sales Price $ Mortgages/Liens 1st Mortgage Payoff 2nd Mortgage Payoff / Home Equity Liens / Judgements Closing Costs Brokerage Fee (Listing/Buyers Agent)___% Recording fees to Release Existing Liens Buyer Credit Closing Fee/Wire/CPL Home Warranty Fee HOA transfer Fee Repairs from Inspection Tax Proration ( Jan 1st Through Closing Date) Total Estimated Costs Estimated Net Proceeds *Disclaimer: All figures presented in this document are for estimate purposes only and should not be considered quotes or used for final funds calculation. Actual closing costs will vary from those listed here. Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com

Contact Us Mark 314.578.1123 [email protected] Neil 314.283.4363 [email protected] www.TheGellmanTeam.com Your Agent: __________________________ Phone: ______________________________ E-Mail: ______________________________ Find Us Online: www.facebook.com/TheGellmanTeam www.twitter.com/TheGellmanTeam www.youtube.com/TheGellmanTeam www.yelp.com/biz/the-gellman-team-saint-louis www.instagram.com/TheGellmanTeam Mark Gellman & Neil Gellman Trusted Real Estate Advisors 1 Mark Cell: 314.578.1123 Office: 314.336.1991 Neil Cell: 314.283.4363 Fax: 314.647.5144 www.TheGellmanTeam.com