brownfiled- brand book

Brand Book By Dolev Levit

02About The Brownfield company is engaged in the marketing of high-quality food and equipment for dogs and cats, right to people's doorsteps (shipments to the whole country), and in addition, they cooperate with service providers in the field: dog walkers, trainers, kennels, and more.

04 Vision & Values CoTnatebnletsOf 06 11 Vision & Values 16 22 Story Of Logo 27 Black & White/ Proportions/ Size/ Unacceptable Use Visual Language Color Pallete/ Icons/ Fonts/ Photographic language Print Products Stationery/ Business Card/ Flyer/ Posters/ Related Products Digital Products Facebook/Instagram Posts/ Instagram Stories/ Website view/ Mobile View UI Kit Header Website/ Header Mobile/ Footer/ Forms/ Buttons

04 Vision & Values

05Vision & Values Our vision is to take care of the relatives we love the most and improve their standard of living. A pet is not an animal it is a family! \"At Brownfield, we make sure to provide fast, personal, and courteous service to every customer as an integral part of our success! We understand that raising a pet requires time and investment that the stressful lifestyle doesn't always allow us, so we are here to make the process easier for you and make it a fun and satisfying experience!\"

06 Story Of Logo

07Black & White

08Proportions

09Size Below the size of 30 px, the logo becomes an icon.

10Unacceptable Use Do not change the Do not narrow or expand hierarchy between the the logo tagline to the icon Do not use drop shadow Do not put a line under the logo Do not put a frame Do not turn the logo behind the logo into outlines

11‫חוצץ‬ Visual Language

12Color Pallete #F2E85E #F2CD5C #F7931E R:242 ,G:232 ,B:94 R:242 ,G:205 ,B:92 R:247 ,G:147 ,B:30 C:7 ,M:2 ,Y:77 ,K:0 C:5 ,M:17 ,Y:75 ,K:0 C:0 ,M:50 ,Y:99 ,K:0 #98D5EA #F26A4B #BF8FB7 R:135 ,G:211 ,B:231 R:242 ,G:106 ,B:75 R:191 ,G:143 ,B:183 C:44 ,M:0 ,Y:8 ,K:0 C:0 ,M:73 ,Y:74 ,K:0 C:24 ,M:49 ,Y:6 ,K:0

13Icons

14Fonts Good Boy is the brand's official font used in our logo, titles and products. abcdefg regular iaslluesleedmVfeaonrbretorlsauoankRn.nodiunangdbtreaxntdin hijklmno pqrstuv abcdefg hijklmno wxyz pqrstuv wxyz

15Photographic Language The photographic language in the project is made up of vector illustrations and pictures of dogs and cats that accompany all the products and the website.

16 Print Products

17Stationery

18Business Card

19Flyer

20Posters

21Related Products

22 Digital Products

23Facebook/Instagram Posts

24Instagram Stories

25Website View

26Mobile View

27 UI Kit

28UI Kit Header Website Header Mobile Footer

29UI Kit Buttons Forms

Thanks For Watching This Project Was Done In A Student Setting