WDL

Making the Cut

Cambridge Design Icon We understand that a companies heritage is key to the evolution of the brand. WDL has worked with Hayter over the last 10 years creating products that build on the history of the iconic Hayter name.

Connected homes

Connecting people physically and emotionally with their environments using colour, pattern, texture and materials.

Felix Baumgartner 27 mile skydive from the edge of space

We designed, developed and engineered the system that monitored the vital physical observations of Felix Baumgartner during his record breaking 27 mile skydive.

CERN The worlds largest physics experiment

We designed, developed and engineered some of the precision instrumentation being used in the CERN particle accelerator.

Ask the right questions

Ask the right people the right questions design the right products. In 2000 WDL designed and engineered the Sepura SRP2000 the worlds best selling digital public safety radio. (2014) We continue to ask the right questions, we continue to design the right products. Cambridge Design Icon

Taking in the Sun



Award winning Cambridge Design BEST Icon BUY

BEST BUY

Shape, Form, Function







Balance is Best

Mvbii, the first activity tracker that identifies the balance between activity and rest. Promoting a need for general wellbeing rather than just fitness.

Navigating waters

WDL has extensive experience in developing products that are used in the harshest environments.

The Theatre



Looking after those that matter



Industrial Design Industrial design is a complex discipline dealing with the intangible elements of a project that establishes the emotive connection between the design and the user. It covers the essential and multifaceted decisions that determine whether a product, experience or service is truly desirable. Strong industrial design will enhance your products and engage and excite customers which will ultimately set you and your company apart. Product Design Product design takes the tangible elements of a project and establishes how a design solution is realised. It requires an understanding of a range of physical, scientific and engineering disciplines to implement designs that function well and are safe and reliable. Strong product design builds practical, robust products that provide quality and value to customers. Industrial design and Product design developed together ensure fundamental function is realised without impacting the feeling and essence of the design solution. At WDL, we design solutions that optimise the balance of all disciplines from the fundamentals of function to the emotional engagement to create truly stand out products.

WDL, 7 Wellington Court, Cambridge, CB1 1HZ, UK Tel: +44 (0) 1223 578880 Email: [email protected] www.wrightdesign.net