WDL book

At WDL we design and develop solutions that provide ourclients with a distinctive, competitive edge, creating aproduct experience that underpins the value of their brand.We challenge convention when appropriate and understandthat design and innovation is about making a difference..Why do we design products?................because a good product is more than just a good idea.

New for 2017

The Spirit 41 lawnmower. Cambridge BESTVoted as one of the top 20 products designed in Cambridge. Design BUY Icon



An affordable lifestyle tracker that balances activity and rest.

The new Trio II smart energy monitor

Concept proposal for a new energy monitor that explores a more intuitive connection to data.



Baby feeding bottle and dummy sterilising products.



Class A AIS marine transceiver

Advanced Optical scanner used to detect Circulating Tumor Cells (“CTCs”) in the bloodstream.



The Sepura police radio, one of the best selling digital radios in the world.Voted as one of the top 20 products designed in Cambridge .

Cambridge Design Icon

Secure Information Sharing Products





A unique and beautifully crafted cinnamon grater

Concept for a wearable tagging system.



TX 200 operating table

VP45 Surgical pump

Multi-Mode Ultrasonic Thickness Gauges





A new generation of off-grid solar technology products

ReCIVA Breath SamplerA reliable and reproducible way to capture VOC biomarkers in breath samplesInvention of the Year in the 2017 Top 50 in Digital Health AwardsJP Morgan Health Conference in San Francisco



CERN Hadron Collider – The worlds largest physics experiment



World’s 1st medically certified multi-parameter monitor for use in hazardous and high performance environments ▪ Used in active service in Iraq and Afghanistan ▪ Fire and Police ▪ Red Bull Challenge - Felix Baumgartner skydive ▪ F1

The system that monitored thevital physical observations ofFelix Baumgartener during hisrecord breaking 27 mile skydive.



Philips pagers winner DBA design effectiveness award 1996

















Industrial DesignIndustrial design is a complex discipline dealing with the intangible elements of a project thatestablishes the emotive connection between the design and the user. It covers the essential andmultifaceted decisions that determine whether a product, experience or service is truly desirable.Strong industrial design will enhance your products and engage and excite customers which willultimately set you and your company apart.Product DesignProduct design takes the tangible elements of a project and establishes how a design solution isrealised. It requires an understanding of a range of physical, scientific and engineering disciplinesto implement designs that function well and are safe and reliable. Strong product design buildspractical, robust products that provide quality and value to customers.Industrial design and Product design developed together ensure fundamental function is realisedwithout impacting the feeling and essence of the design solution.At WDL, we design solutions that optimise the balance of all disciplines from thefundamentals of function to the emotional engagement to create truly stand out products.

Wright Design Limited 7 Wellington Court, Cambridge, CB1 1HZ, UK Tel: +44(0)1223 578880 email: [email protected]