HAILE COFFEE BROCHER revised with two columen pdf

Haile Coffee™ Corporate Name: Haile & Alem International PLCCoffee’s Profile Foundation: December 21, 1999 GCSingle Origin-Traceable Corporate Business portfolio: Production, Processing & exporting ofEthiopian MashaSpecialty Coffee Ethiopian Arabica Green Coffee bean. In addition to the coffee businessCup Profile the company also engaged in different business portfolio such as, Resort ,Real-estate, Gym, Cinema ,Honey & spice production etc.“Dark chocolate fragrance, citric acid, heavy and creamy body, mediumand mint aftertaste, malt, apple, solid and complex flavor, specialty Project Name: Yeppo Coffee & Spice Development Projectcoffee with 86 total cup score.” Mission: To produce ,process and export top quality Ethiopian greenFarmer’s Story ,Achievements Profile coffee bean to the specialty & sustainability coffee market. Haile Gebrselassie, “The greatest long- distance runners of all time”He has to his Vision: To be one of the leading coffee producer, processor and exporter credit two Gold Olympic medals at the 10,000m distance. He has won the Berlin in the country whom customers depend for quality, traceability & Marathon for a record four times and that consistency. too consecutively. He has won the Dubai Marathon thrice and also the 2001 Half Values: As Olympian I share and promote the Olympic values, Marathon. He has broken 61 Ethiopian records in the course of his career in Respect: “respect for the whole of the natural environment on which we distances from the 800m to the marathon. all depend.” He has also set 27 World Records, ranging Friendship: “Friendship with all people, no matter who they are or from the 1500m to the marathon. where they are from & that include future generation.” Excellence: “the important thing in life is not the triumph but theLife-Corporate philosophy: \"You need three things to win: struggle, the essential thing is not to have concurred but to have fought well.”discipline, hard work and commitment. No one will make it withoutthose three. Sport teaches you that.” Farm location & Natural Environment Farm Location: Yepo Village, Masha, Shaka Zone, SNNP Region GPS Coordinate:7°46’30” North & 35°33’30”East Elevation:1680 m.a.s.l-1875m.a.s.l Rainfall: 1800mm-2200mm Temperature:17-20 °C Soil Type: Nitisols (NT) Varity: Specialty coffee varietals (110,140,744,7454,8136 & 783) Mill Process: Washed & Natural/ Sundried Total Farm Size:1500 ha Plantation year :2013GC-2016GC Coffee Type: Masha Grade 1 & 2,Traceable Supply capacity: our export supply capacity estimated to increase from 18tons, 90tons, 250tons, 434tons & 594 tons for the year 2016,2017,2018,2019 & 2020GC respectively.

Coffee Traceability & Quality Map: to facilitate production & Corporate Social Responsibilitysupply of traceable & micro lot coffee the farm has categorized in to 46 Conservation of Forest: 300 Ha land following “Gahamay” &separated & identifiable blocks. “Bosoko” rivers, which are boundaries to our farm, has been remained untouched for conservation purpose. Construction of all-weather road: The company construct 18 Km road that link not all the farm but also the Yeppo community to Masha. Support for small scale farmer: we have been providing training on modern coffee farming & supplying high quality improved coffee varietal to our nearby coffee farmers.Farm Practices: At Yeppo coffee plantation, coffee Production & Contact Addressprocessing follow good agricultural practice and also are socially Addis Ababa, Ethiopia Marketing & Sells: +251 921 328 292responsible & environmentally friendly.We have meet all the necessary Fax:+25111665889 E.mail: [email protected] required to get verification for sustainability certification inthe near future.Organization and Management: The coffee business line of thecompany has well-structured organization and management system,where all the activities of farming, processing and export are focused ondelivering consistent quality coffee and high level customer satisfactionCurrent status: This year, we have harvested 23 tons of coffee beansas our farm’s first yield .We are preparing to sell & export as Mashasundried coffee.