Low Budget Advertising

Low Budget AdvertisingAfter the advent of online selling sites,shopping has been made so easy that it can be donewithin the comfort of the home. Online sellinggave rise to online advertising also known asiAdvertising, which is proving to be the best wayto reach a larger audience within a short timeusing less money.There are many options available on the Internetto get started. Creating a website and thenplacing its link on different websites is one ofthe ways. Pages can be submitted to the searchengines after applying search engine

optimization techniques. Websites offer variouspayment methods. Some take money for simplyplacing an ad or link on their website, some takemoney only if a visitors clicks on the link orwebsite and some take money only if the visitorsvisits a link and have bought something or availedsome service. There are options available for thetype of ad being placed. There are pop-up ads,banner ads, wallpaper ads, polite ads, video ads,etc. Businesses with really low budget can sendmails to targeted customers.Radio stations offer a good price to advertiseduring the non-peak time. Get in touch with thelocal station and try to ask for a discount. Thesame applies to television; even they have aminimal amount for advertising slots during thenon-prime hours, especially after midnight.Contact different television station to comparepricing.The age-old tradition of advertising in yellow

pages directories is always a success. Allbusinesses from small to big register themselvesin the yellow pages and have sworn to be benefitedfrom it. People can look up for contact numbers,addresses and services offered directly from thepages.Newspaper is the next best thing. First analyzethe audience to be targeted by age group, sex, andlocation. Choose the local newspaper and sectionwhere the ad should be placed depending on theaudiences to be targeted. The classifiedsdepartment of the local newspapers have specialoffers, find out in detail about the pricingstructure for the size of the advertisements,number of words, font size, etc.Design the business cards with accuracy. Try toinclude all the vital information about thebusiness like the name of the company, where itis located, services provided, working hours, andcontact information like landline number, cell

number and person to be contacted. Personalizedbusiness cards are good way of reaching thegenuine customers.Other way to advertise is to give presentationson your products. Brochures can be inserted in thebusiness presentation package. Other than thingslike history of the company and annual turn-up,once again business cards can be included in thepackage. Distribute newsletters with informationabout the latest offers and discounts.Informational letters of a page length ande-mails can be sent too on a regular basis. Allthis can become lot easier by getting in touchwith companies who can provide the mailing listof a particular locality and it comes for a verysmall price. Again the yellow pages can bereferred to get information about such companies.After getting the information get in touch withcompany to get a copy of the latest mailing list.Different companies charge different prices

The word of mouth is also a good method ofadvertising. Try growing the links in yournetwork and join organizations which deals withadvertising like trade associations and chamberof commerce. Active participation in events ofthese organizations eventually helps reachingmore number of people.PPPPPWord Count 586