Leasing & Marketing Services (Land)

Leasing & Marketing ServicesProperty Management.

Leasing. ForRent OPEN ForRent OPEN

Leasing Timeline Pages 4-5Dedicated Leasing Consultants Pages 6-7Tenant Matching Service Pages 8-9Expert Assessment & Proven Strategy Pages 10-11World Class Opens Pages 12-13Great Communication and Feedback Pages 14-15Applicant Approval Pages 16-17Assessment & Processing Pages 18 - 19

Leasing Timeline Present Photograph Brochures & Property Copy Feedback Second Viewing Application/s Negotiation Reference of Lease Checks4

Tenant Online Database AdFeedback First Viewing Lease Property Sign Management 5

Dedicated Leasing Consultants. Ensuring there are tenants in your property is our number one priority, so attracting great potential tenants and converting those so your property is leased is critical. We understand that a vacant property can cause financial stress, so we have dedicated Leasing Consultants within our team whose only responsibility is to market and open properties, then meet and negotiate with potential tenants. Our Leasing Consultants are specialist salespeople, not Property Managers. Their performance is measured on properties leased and how long it takes to lease them. On average, our landlords earn significantly more each year from having these specialists in place.6





Tenant Matching Service.A database, or list of potential tenants is only relevant if those tenants are still looking fora property and are interested in your location and property type.The volume of potential tenant enquiries we receive generally means we’ve got peoplewho’d consider your property straight away. Part of our service is to filter tenants who’veenquired for your location and property type in the last 30 days to see if we can lease yourproperty instantly! 9

Expert Assessment & Proven Strategy. There’s a method to get the very best results and our years of leasing property means we know exactly what’s needed: 1 Assessment of current market value of your property, the competition and market trends. 2 Pre-launch tenant matching service. 3 Professional photography and copy writing. 4 A property-specific and layered marketing strategy. 5 48hr post-launch review. 6 World-class opens. 7 Leasing Consultants specialising in tenant acquisition and follow-up, and our Application Approval process. 8 Thorough Tenant Handover process.10





World Class Opens.Inspecting a property should be a pleasant experience for potential tenants, which gives them afirst impression of the company they’ll be relying upon once they’ve signed the lease. We thereforetake inspections seriously and run our rental opens exactly the same as our properties for sale.Our opens are identified by Realmark pointer-signs and rental signboards and our team willcontact all the registered tenants beforehand to confirm their attendance.We provide property specific marketing, detailed stocklists, tenant applications, the process toapply for the property and application FAQ’s. We make sure the tenant can move quickly and bothour team and the property are presented at their very best! 13

Great Communication and Feedback. Years of working with landlords has made it clear that alongside results, great communication and response time are the most important elements of our service. So what does great communication and response time mean? Having a property vacant can be stressful and costly, so we relay tenant numbers and interest, market feedback, relevant properties competing for the same tenants and market trends – both quickly and factually. We do this so you can make informed decisions about what to do next; whether that’s accept an application, negotiate terms, conditions or price, adjust marketing or align pricing to reflect current market conditions and tenant interest. Changes to your campaign will always be your decision, but great communication and feedback will get you the very best result.14





Applicant Approval. Once we receive an application our assessment process begins. This has evolved over the years and is as follows:1 Assessment: We review the application’s suitability based on the tenants, price, conditions and term.2 Confirmation: We contact the tenant to confirm relevant details and their desire to proceed.3 Feedback: Based on the information provided, is this suitable to the landlords?4 Negotiate: Where needed, we’ll negotiate on behalf of our landlords and their best interests.5 Approval: Once price, term and conditions are agreed, we’ll ‘Provisionally Approve’ the tenants.6 Process: We then conduct an in-depth assessment of the tenants, their references, tenant databases, etc.7 Lease: Once we’re happy with the background check we’ll sign the lease, do a property handover with the tenants and hand over keys. 17

Assessment & Processing. It’s difficult to know whether a tenant is a suitable candidate from meeting them in a home open or private inspection. As such, we conduct a thorough assessment of all tenants before they are approved to try and ascertain whether they’re the right people to look after your asset. Some of the ways we do this includes: 1 Residential tenancy application. 2 100 points of ID for each applicant. 3 Personal and professional reference checks. 4 Bank statements. 5 Tenancy and financial database checks. 6 Previous tenancy checks from management agencies. 7 Tenant statements.18





Lease Confirmed: Tenant Handover & Expectations.It’s impossible to eliminate all tenant-related issues, however, the bulk of them can be avoided if theexpectations are clearly set out before the keys are handed over.Realmark Central has developed a comprehensive handover procedure and documentation to protectour landlord’s properties, ensure procedures and obligations relating to rent and maintenance areunderstood and the tenants are aware of what the bond funds will be used for if the property isn’thanded back in a suitable condition. 21

Marketing. Signboard Newspaper Internet opens Magazine databaseFlyers Home Tenant Tenant enquiry Tenant enquiry Tenant engagement Tenant action Time on the market

Professional Photography Page 24Professional Floor Plans Page 25Professional Property Video Page 26Targeted Direct Mail Page 27E-Marketing & Online Portal Upload Pages 28-29Standing Out Online – Internet Upgrades Pages 30-31Copy Writing & Administration Page 32Current Tenant Database & A-Grade Applicants Page 33Standing Out in the Street Page 34

Professional Photography.Nearly all tenants use the internet as part of their property search – which means photography is critical! Great marketing including highquality photography dictates interest, enquiry and attendees during a rental campaign – which then determines the rental price anddays on market.24

Professional Floor Plans.One of the most effective marketing toolspotential tenants often look for, is a floor plan ofyour property.Before they inspect, a professionally drawn floorplan helps nants understand a property’s size andflow, and visualise how its space will workfor them.Post inspection, a plan is a great reminder oflayout, allowing serious tenants to imagine livingin the home by mapping out their own furniture 25

Professional Property Video. • 74% of all internet traffic in 2017 will be video 60 Second Video • Video commands more attention than simple photographs • 71% of consumers say that video is the best way to bring features to life • 1 minute of video is equal to the value of 1.8 million words26

Targeted direct marketing. LEEDERVILLE 2c Galwey Street FOR LEASE 1 An invitation 234 Invitation Mailcards. Inspection details on the reverse. Modern Sophistication in ideal location .3. . . . . . . . .2. . . . . . . . .2. . . . . . . . . . . . . . . . . . . . . . . . . Available in A5. For Lease This brand new sleek and stylish modern townhouse is ideally located close to all the cafes, shops and entertainment the Inspect Leederville town centre has to offer. The ground floor features Saturday 4.00 - 4.15pm quality timber floors to the living areas, a deluxe kitchen with stone bench tops and quality appliances as well as private courtyard to the More Info rear of the home perfect for entertaining. Upstairs the master realmark.com.au/central bedroom is a generous size with a large robe and ensuite bathroom. ............................................ The minor bedrooms both include built in robes and there is a large Steven Chapelhow 0434943580 centrally located lounge/activity room. Realmark Central 6557 5000 Property Marketing Flyers. Double sided and singled sided options. Available in A4 and A5. For Lease Magazine. Each week, we’ll produce a full colour A5 magazine containing every scheduled home open and each property currently available.Just like press advertising, we craft our direct marketing to showcasing you property in its best light. This combination of engagingtext and professional imagery also helps to focus a potential tenant’s appreciation of your property at home opens. Plus weprovide the market intelligence to reach the target audience in an cost-effective manner. 27

Targeted Email Updates.Premier Property Listing on Premium Plus Listing on28

E-Marketing & Online Portal Upload.Realmark Central is acknowledged as a leader in electronic media marketing. We fully understand thepower and effectiveness of property portals, video, micro sites, database alerts and online magazines.Research indicates that effective online marketing combined with press, signage and direct mail, willprovide the best exposure of your property aimed at the right target audience. 29

Standing Out Online – Internet Upgrades.Premier Property Listing onGetting your property in front of as many potential tenants looking in your area is always the goal of our Leasing campaigns.Our experience has shown that having prominence on the main tenant portals is the most effective way to do this.30

Buy Rent New Homes Sold Commercial News Advice Agents More Sign in Sign up PREMIUM PLUS LISTING 7 Contact Agent 4 Beds 2 Baths 2 Parking Felicity Queen 63 Sample St, Suburb STATE 1324 DG Property Call Sign in YOUR LISTING FEATURES Unique family oaBsuisywiRthenctlassNiecwanHdommeosdeSronldappCeoaml mercial News Advice Agents More Sign up Recently enhanced for indoor/outdoor living this remarkable home is not to be missed. 13X An extraordinary estate, like a fine wine or a priceless painting embraces the spirit and essence of its location. Email agent Award winning architects have done created a unique, bold and inspiring multi-level residence, which fully MORE utilises the land's natural slope to capture views from every level. ENQUIRIES1 Incorporating sweeping level living spaces with ideal separation, which extend to level lawns, terraced gardens and infinity pool, perfect separation for bedrooms and every conceivable extra. Unique in the market 9X and an absolute landmark, it sits a level gentle stroll to the village and bus. Features: MORE - Sprawling landscaped gardens and lawns on two sides frame the home VIEWS1 - The upper level is given over to palatial living centring around a unique winter garden atrium and enjoying View more My notes 7 Suburb 4 Beds 2 Baths 2 Parking Felicity Queen Map Street Satellite DG Property Contact Agent View suburb profile Call 63 Sample St, Suburb STATE 1324 Email agent Unique family oasis with classic and modern appeal Inspection & auction timesRecently enhanced for indoor/outdoor living this remarkable home is not to be missed. An extraordinary estate, like a fine wine or a priceless painting embraces the spirit and essence of its location. Award winning architects have done created a unique, bold and inspiring multi-level residence, which fully utilises the land's natural slope to capture views from every level. Auction Incorporating sweeping level living spaces with ideal seWpaerdantioens,dwahyich extend toSleavteul rladwanys, terraced Saturday aganrddaennsaabnsodluintfeinlaitnydpmooalr,kp, eitrsfeitcstaselepvaerlagteionntlfeosrtbroeldlrtoootmhe1s8vainlNladogevevaernydcbounsc.eivable e2x1trNa.oUvnique in the market5 Dec Features: - Sprawling landscaped gardens and lawns on two sides frame the home - The upper level is given over to palatial living centrin1g:3a0ropmun-d2a:3u0pnmique winter1g:a30rdpmen-a2t:r3i0upmmand enjoying 12:00pm View more My notes Add to inspection planner Make an appointment Can I a ord this? P  PREMIUM POSITION IN SEARCH RESULTS Property price My deposit Loan term Amount I’ll borrow Interest rate Comparison rate 5.25% p.a.# P FULL-WIDTH HERO IMAGE WITH CAROUSEL $ 500000 S$ub1u00r0b00 30 Years $ 400000 4.85% p.a.* P U NLIMITED PHOTOS & FLOORPLAN P 360 & STANDARD VIDEO View suburb profile $1,953.73month Map Street Satellite P EASY ENQUIRY Calculate P SCHOOL CATCHMENT ZONES What you need to know about this estimate Inspection & auction times How much could I borrow? P SHORTLIST & SHARE P INTERACTIVE GOOGLE MAP Auction P SUBURB PROFILE P INSPECTION PLANNER Wednesday Saturday Saturday P DOMAIN CHECK-IN & CHAT* 18 Nov 21 Nov 5 Dec Local school catchments ALL 1:30pm - 2:3P0RpImMARY 1:30pm - 2:30pSmECONDARY 12:00pm OTHER 1.3 km away Co-ed Government Public SchMoaokl e an appointment Add to inspection planner 2.11 km away Co-ed Government High School Can I a ord this? My deposit $ 100000 Disclaimer Report a problem ? PREMIUM PLUS Property price Loan term Amount I’ll borrow Interest rate Comparison rate 5.25% p.a.# $ 500000 30 Years $ 400000 4.85% p.a.* SET YOUR PROPERTY APART FROM THE CROWD $1,953.73What’s my borrowing power if I earn $750mo,0nth00 per year? Find out Cfoarlcfurelaete A Premium Plus listing gives your property high exposure in search results, delivering What you need to know about this estimate How much could I borrow? 9X more views and 13X more enquiries than Subscription listings1. Plus, your listing is refreshed within search results each week to ensure your property stays Other properties from DG Property front of mind for Domain’s 4.2 million active and engaged property seekers each month2. Local school catchments domain.com.au ALL PRIMARY SECONDARY OTHER $720,000 1.3 km away $615,000 Co-ed Government Public School 2 Beds, 1 Bath, 1 Parking $2,750,000 3 Beds, 1 Bath 7 Sample St, Suburb 5 Beds, 3 Baths, 4 Parking 12 Sample St, Suburb 2.11 km away 94 SCaom-epdle St,GSouvbeurrnbment High School Show more Disclaimer Report a problem ? Place an ad About us Contact us Careers Mobile Help Agent centre Agent admin What’s my borrowing power if I earn $750,000 per year? Find out for free Source: 1. Uplift in events during Premium Plus campaign compared to Subscription listing, sourced from internal Domain data. Enquiries include agent profile views, agent phone number views, calls to agent from mobile, completed rental applications, leads and saved inspection times. Views include property page views, property carousel views. 2. Nielsen Digital RatingsOMthoenr ptrhoplyer,tNiesofrvom20D1G6P.ro*pAeprtpy only. Partners: PropertyGuru Domain delivers the buyers. Contact your real estate agen$720t,000today. $615,000 $2,750,000 3 Beds, 1 Bath 2 Beds, 1 Bath, 1 Parking 12 Sample St, Suburb 7 Sample St, Suburb 5 Beds, 3 Baths, 4 Parking 94 Sample St, Suburb Show more Place an ad About us Contact us Careers Mobile Help Agent centre Agent admin domain.com.au DM15603.2 Partners: PropertyGuruPremium Plus Listing on 31

Copy Writing & Administration.How much text is too much or not enough on an online rental ad? Why do some ads show funny symbols, strange formatting or incorrectproperty details? We take the quality of our online ads seriously. The look, feel and content needs to stand out for the right reasons andover the years we’ve become exceptional at ‘getting it right’. There is a formula for writing copy and a process for effectively loadingcontent to the various portals. It’s easy to get wrong, lose potential tenants, extend your vacancy period and ultimately lose income ifyour ad doesn’t look or read how it should.32

Current Tenant Database & A-Grade Applicants.The benefit of having an active leasing department is our ability to find tenants for our landlords. Having between 20-30 properties listedat any given time gives us access to tenants currently looking for property and the ability to match those tenants to listed and upcomingproperties.We also keep any applications of great tenants who’ve missed out on a property in order to fill other vacancies and keep days on marketto a minimum. 33

Standing out in the street.Realmark’s signs have been carefully designed to grab lots of attention from passing buyers. Our innnovative double sidepillars and single sided skyscrapers will deliver the unique features of your property with maximum impact.We keep the information short and sharp, giving potential buyers a reason to call so we can then continue thecommunication with them on a one-to-one basis. FOR LEASE FOR LEASE 4 9am Saturday 12th October FOR LEASE 4 9am Saturday 12th October 3 3 2 Ant volorestias restem net quibus aliquam harchlla ptur que eturia Another Niceagent 2 Ant volorestias restem net quibus aliquam harchlla ptur que eturia senime nobitae pel molum ex eos aut od que conempore corum 0123 456 789 senime nobitae pel molum ex eos aut od que conempore corum 3 natur, iunt moloria doluptaquae dolor rum cons equ istresum quam 3 natur, iunt moloria doluptaquae dolor rum cons equ istresum quam 725m2 dolore cumque laut laut explandit quist ullabores aboris iciendipsa [email protected] 725m2 dolore cumque laut laut explandit quist ullabores aboris iciendipsa ue accibunitum dit; noris vium moenter cerfincemus. ue accibunitum dit; noris vium moenter cerfincemus. R1e2al3m4ark5O6ff7ice8 Another Niceagent 0123 456 789 Another Niceagent 0123 456 789 realmark.com.au/office [email protected] [email protected] Slim Pillar. 6x2 Realmark Office 1234 5678 Single Sided - $180 Realmark Office 1234 5678 Double Sided - $215 realmark.com.au/office realmark.com.au/office Broad Pillar. 6x4 Skyscraper. - 8x4 Single Sided - $215 Single sided only - $270 Double Sided - $27034



Realmark Central113 Newcastle Street, Perth WA 6000Ph: 08 6557 [email protected] and its related entities provide general information and marketing advice. Our information and advice are not intended to constitute legal, business or other professional advice and cannot be relied upon for that purpose.Factors beyond the control of Realmark can affect the quality or accuracy of the information in this guide. While every effort has been made to ensure accuracy and completeness, no guarantee is given nor responsibility taken byRealmark for errors or omissions in this guide. Neither Realmark nor its related entities do not accept any liability for any loss or damage incurred as a result of the use of, or reliance upon the information provided in this guide orincorporated into it by reference except to the extent limited by law. Copyright © First published March 2017 in Western Australia.