Leasing & Marketing Services (Port)

Leasing & MarketingServicesPropertyManagement.

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Leasing Timeline Page 4Dedicated Leasing Consultants Page 6Tenant Matching Service Page 7Expert Assessment & Proven Strategy Page 8World Class Opens Page 9Great Communication and Feedback Page 10Applicant Approval Page 11Assessment & Processing Page 12Lease Confirmed: Tenant Handover & Expectations Page 13

Leasing Timeline Present Photograph Brochures & Property Copy Feedback Second Viewing Application/s Negotiation Reference of Lease Checks4

Online Tenant Ad DatabaseFeedback First Lease Viewing Sign Property Management 5

Dedicated Leasing Consultants.Ensuring there are tenants in your property is our number one priority, so attracting greatpotential tenants and converting those so your property is leased is critical.We understand that a vacant property can cause financial stress, so we have dedicated LeasingConsultants within our team whose only responsibility is to market and open properties,then meet and negotiate with potential tenants.Our Leasing Consultants are specialist salespeople, not Property Managers. Their performanceis measured on properties leased and how long it takes to lease them. On average, ourlandlords earn significantly more each year from having these specialists in place.6

Tenant Matching Service.A database, or list of potential tenants is only relevant if those tenants are still looking fora property and are interested in your location and property type.The volume of potential tenant enquiries we receive generally means we’ve got peoplewho’d consider your property straight away. Part of our service is to filter tenants who’veenquired for your location and property type in the last 30 days to see if we can lease yourproperty instantly! 7

Expert Assessment & Proven Strategy. There’s a method to get the very best results and our years of leasing property means we know exactly what’s needed: 1 Assessment of current market value of your property, the competition and market trends. 2 Pre-launch tenant matching service. 3 Professional photography and copy writing. 4 A property-specific and layered marketing strategy. 5 48hr post-launch review. 6 World-class opens. 7 Leasing Consultants specialising in tenant acquisition and follow-up, and our Application Approval process. 8 Thorough Tenant Handover process.8

World Class Opens.Inspecting a property should be a pleasant experience for potential tenants, which gives them afirst impression of the company they’ll be relying upon once they’ve signed the lease. We thereforetake inspections seriously and run our rental opens exactly the same as our properties for sale.Our opens are identified by Realmark pointer-signs and rental signboards and our team willcontact all the registered tenants beforehand to confirm their attendance.We provide property specific marketing, detailed stocklists, tenant applications, the process toapply for the property and application FAQ’s. We make sure the tenant can move quickly and bothour team and the property are presented at their very best! 9

Great Communication and Feedback.Years of working with landlords has made it clear that alongside results, great communication andresponse time are the most important elements of our service.So what does great communication and response time mean?Having a property vacant can be stressful and costly, so we relay tenant numbers and interest,market feedback, relevant properties competing for the same tenants and market trends – bothquickly and factually.We do this so you can make informed decisions about what to do next; whether that’s acceptan application, negotiate terms, conditions or price, adjust marketing or align pricing to reflectcurrent market conditions and tenant interest.Changes to your campaign will always be your decision, but great communication and feedbackwill get you the very best result.10

Applicant Approval. Once we receive an application our assessment process begins. This has evolved over the years and is as follows:1 Assessment: We review the application’s suitability based on the tenants, price, conditions and term.2 Confirmation: We contact the tenant to confirm relevant details and their desire to proceed.3 Feedback: Based on the information provided, is this suitable to the landlords?4 Negotiate: Where needed, we’ll negotiate on behalf of our landlords and their best interests.5 Approval: Once price, term and conditions are agreed, we’ll ‘Provisionally Approve’ the tenants.6 Process: We then conduct an in-depth assessment of the tenants, their references, tenant databases, etc.7 Lease: Once we’re happy with the background check we’ll sign the lease, do a property handover with the tenants and hand over keys. 11

Assessment & Processing. It’s difficult to know whether a tenant is suitable from meeting them in a home open or private inspection. As such, we conduct a thorough assessment of all tenants before they are approved to try and ascertain whether they’re the right people to look after your asset. Some of the ways we do this includes: 1 Residential tenancy application. 2 100 points of ID for each applicant. 3 Personal and professional reference checks. 4 Bank statements. 5 Tenancy and financial database checks. 6 Previous tenancy checks from management agencies. 7 Tenant statements.12

Lease Confirmed:Tenant Handover & Expectations.It’s impossible to eliminate all tenant-related issues, however, the bulk of them can beavoided if the expectations are clearly set out before the keys are handed over.Realmark Central has developed a comprehensive handover procedure and documentationto protect our landlord’s properties, ensure procedures and obligations relating to rent andmaintenance are understood and the tenants are aware of what the bond funds will be usedfor if the property isn’t handed back in a suitable condition. 13

Marketing. Signboard Newspaper Internet opens Magazine databaseFlyers Home Tenant Tenant enquiry Tenant enquiry Tenant engagement Tenant action Time on the market

Professional Photography Page 16Professional Floor Plans Page 17Professional Property Video Page 18Targeted Direct Marketing Page 19E-Marketing & Online Portal Upload Page 20Standing Out Online – Internet Upgrades Page 21Copy Writing & Administration Page 22Current Tenant Database & A-Grade Applicants Page 23Standing out in the street Page 24

Professional Photography.Nearly all tenants use the internet as part of their property search – which meansphotography is critical! Great marketing including high quality photography dictatesinterest, enquiry and attendees during a rental campaign – which then determines therental price and days on market.16

Professional Floor Plans.One of the most effective marketing tools potential tenants often look for, is a floor plan of yourproperty. Before they inspect, a professionally drawn floor plan helps nants understand a property’ssize and flow, and visualise how its space will work for them.Post inspection, a plan is a great reminder of layout, allowing serious tenants to imagine living inthe home by mapping out their own furniture 17

Professional Property Video.• 74% of all internet traffic in 2017 will be video• Video commands more attention than simple photographs• 71% of consumers say that video is the best way to bring features to life• 1 minute of video is equal to the value of 1.8 million words18

LEEDERVILLE 2c Galwey Street FOR LEASE 1234Modern Sophistication in ideal location .3. . . . . . . . .2. . . . . . . . .2. . . . . . . . . . . . . . . . . . . . . . . . . For LeaseThis brand new sleek and stylish modern townhouse is ideallylocated close to all the cafes, shops and entertainment the InspectLeederville town centre has to offer. The ground floor features Saturday 4.00 - 4.15pmquality timber floors to the living areas, a deluxe kitchen with stonebench tops and quality appliances as well as private courtyard to the More Inforear of the home perfect for entertaining. Upstairs the master realmark.com.au/centralbedroom is a generous size with a large robe and ensuite bathroom. ............................................The minor bedrooms both include built in robes and there is a large Steven Chapelhow 0434943580centrally located lounge/activity room. Realmark Central 6557 5000Property Marketing Flyers.Double sided and singled sidedoptions. Available in A4 and A5. For Lease Magazine. Each week, we’ll produce a full colour A5 magazine containing every scheduled home open and each property currently available.Targeted direct marketing.Just like press advertising, we craft our direct marketing to showcasing you property in itsbest light. This combination of engaging text and professional imagery also helps to focusa potential tenant’s appreciation of your property at home opens. Plus we provide themarket intelligence to reach the target audience in an cost-effective manner. 19

Premier Property Listing on Premium Plus Listing onE-Marketing & Online Portal Upload.Realmark Central is acknowledged as a leader in electronic media marketing. Wefully understand the power and effectiveness of property portals, video, micro sites,database alerts and online magazines. Research indicates that effective onlinemarketing combined with press, signage and direct mail, will provide the bestexposure of your property aimed at the right target audience.20

Standing Out Online – Internet Upgrades.Getting your property in front of as many potential tenants looking in your area is alwaysthe goal of our Leasing campaigns. Our experience has shown that having prominence onthe main tenant portals is the most effective way to do this.Premier Property Listing on Premium Plus Listing on PREMIUM PLUS SET YOUR PROPERTY APART FROM THE CROWD A Premium Plus listing gives your property high exposure in search results, delivering 9X more views and 13X more enquiries than Subscription listings1. Plus, your listing is refreshed within search results each week to ensure your property stays front of mind for Domain’s 4.2 million active and engaged property seekers each month2. domain.com.au 21

Copy Writing & Administration.How much text is too much or not enough on an online rental ad? Why do some ads showfunny symbols, strange formatting or incorrect property details?We take the quality of our online ads seriously. The look, feel and content needs to standout for the right reasons and over the years we’ve become exceptional at ‘getting it right’.There is a formula for writing copy and a process for effectively loading content to thevarious portals. It’s easy to get wrong, lose potential tenants, extend your vacancy periodand ultimately lose income if your ad doesn’t look or read how it should.22

Current Tenant Database &A-Grade Applicants.The benefit of having an active leasing department is our ability to find tenants for ourlandlords. Having between 20-30 properties listed at any given time gives us access totenants currently looking for property and the ability to match those tenants to listedand upcoming properties.We also keep any applications of great tenants who’ve missed out on a property in orderto fill other vacancies and keep days on market to a minimum. 23

Standing out in the street.Realmark’s signs have been carefully designed to grab lots of attention from passing buyers. Ourinnnovative double side pillars and single sided skyscrapers will deliver the unique features of yourproperty with maximum impact.We keep the information short and sharp, giving potential buyers a reason to call so we can thencontinue thecommunication with them on a one-to-one basis. FOR LEASE 4 9am Saturday 12th October FOR LEASE 3 2 Ant volorestias restem net quibus aliquam harchlla ptur que eturia Another Niceagent senime nobitae pel molum ex eos aut od que conempore corum 0123 456 789 3 natur, iunt moloria doluptaquae dolor rum cons equ istresum quam 725m2 dolore cumque laut laut explandit quist ullabores aboris iciendipsa [email protected] ue accibunitum dit; noris vium moenter cerfincemus. 1Re2al3m4ark5O6ff7ice8 Another Niceagent 0123 456 789 realmark.com.au/office [email protected] Slim Pillar. 6x2 Realmark Office 1234 5678 Single Sided - $180 Double Sided - $215 realmark.com.au/office Broad Pillar. 6x4 Single Sided - $215 Double Sided - $27024



Realmark Central113 Newcastle Street, Perth WA 6000Ph: 08 6557 [email protected] and its related entities provide general information and marketing advice. Our information and advice are not intended to constitute legal,business or other professional advice and cannot be relied upon for that purpose. Factors beyond the control of Realmark can affect the quality oraccuracy of the information in this guide. While every effort has been made to ensure accuracy and completeness, no guarantee is given nor responsibilitytaken by Realmark for errors or omissions in this guide. Neither Realmark nor its related entities do not accept any liability for any loss or damage incurredas a result of the use of, or reliance upon the information provided in this guide or incorporated into it by reference except to the extent limited by law.Copyright © First published March 2017 in Western Australia.