Women's Global Entrepreneur Conference

Women’s GlobalEntrepreneur Conference• Grow Your Business• Get Connected• Go Global

WOMEN’S GLOBAL ENTREPREN Hello and welcome to the Women’s Global Entrepreneur Conference presented by Working Strategies for Women. I am so pleased to see this event come to fruition! I have long been an advocate of women’s equal access to support and resources that assist them in building a successful future for themselves and their families. From my involvement in various school boards to my role in various women’s political advocacy, to my current role as a city council person, I look for- ward to new initiatives that strengthen and grow our commu- nities. Working Strategies for Women was born from this same passion and I proud to have seen this initial idea I presented 3 years ago grow into the classes and conference we have today. Preparing our region to embrace global business is a great step forward for us all. Thank you for your participation, atten- dance and support! Sincerely, Kristen Schreder Councilwoman, City of Redding Through community partners, including United Way of Northern California and The Women’s Fund, Working Strategies for Women (WSW) looks to improve economic stability for women in the far northern California region by support- ing training and education for entrepreneurs. WSW offers classes and training to regional women interested in learning more about global small business opportunities and utilizes the G3 curriculum.

Presented byNEUR CONFERENCE Working Strategies for Women U.S. Bank of Redding is honored to support the efforts of Working Strategies for Women and its partners through the Women's Global Entrepreneur Conference! As champions of women's economic development across the globe, we believe that positively impacting our region is where it all begins. Partnering with strong and courageous female entrepreneurs is an important step in encouraging a positive impact in our community and small businesses throughout Northern California. From a young girl's first bank account to a woman's investment portfolio, U.S. Bank assists women by equipping them with tools for financial and personal success. Today, we celebrate hard work and dreams, and look forward to helping each woman make them a reality. Sincerely, Lisa Geraci Deposit Relationship Manager Welcome to the Women’s Global Entrepreneur Conference presented by Working Strategies for Women, a program endorsed by the Northern California United Way. As our United Way has launched a regional Prosperity Initiative, we have linked partners and programs that build toward our goals of regional self-sufficiency, security and community vibrancy. The WSW program has provided a unique way to expand the definition of how and where business is conducted, providing women entrepre- neurs with training needed to conduct global business from anywhere. We are pleased to support this first-of-its-kind conference in our region and look forward to many more! Sincerely, Wendy Zanotelli CEO, United Way of Northern California As part of the Small Business Administration’s Women’s Business Ownership (WBO) network, through the Jefferson Economic Development Institute (JEDI), we are so pleased to participate in this event. JEDI and the Women’s Business Center (WBC) are regional partners providing entrepreneurs with the training and resources needed to reach economic growth and business success. We are excited to see the Women’s Global Entrepreneurship Conference come to our region and look forward to continuing to support the Working Strategies for Women program and other similar events that develop the business skills and entrepreneurial mindset needed to create vibrant economic growth throughout the region. Sincerely, Nancy Swift Executive Director, JEDI Jefferson Economic Development Institute Proud host of the: 1. Women’s Business Center (serving Siskiyou, Shasta, Trinity and Humboldt Counties) 2. Northeastern CA SBDC (Small Business Development Center) for Siskiyou County Both programs funded in part by the US Small Business Administration (SBA)

Why Go Global?Too often global business appears to be strictly relegated to overseas cargo shipments and complex government regulations or otherwise meant for multina-tional corporations but not for micro-enterprise.And yet…more small businesses are entering global markets than ever before. Andwomen entrepreneurs are leading the way. If you’ve ever wondered how your smallbusiness can take advantage of global connections and opportunities, then GirlsGone Global is the class for you.The world is an exciting place filled with new ways to reach out and develop businessrelationships and utilize knowledge and information from other countries. Geograph-ic location does not mean business limitations.

AGENDA Friday, July 17 @ 9:00am - 3:00pm9:00 A.M Welcome from Angela Cordell, MC & Opening remarks from United Way of Northern California CEO, Wendy Zanotelli9:15 A.M Keynote Speaker: Lale Yurtseven • Professor in International Business, Global Business Woman and Entrepreneur10:00 A.M Expert Panel: International Trade & Global Business10:40 A.M • Val Armstrong - global logistics specialist • Lynn Stewart - CITD global business consultant • Audrey DeLong - On Water Yoga Global business • Abby Browning - Governor’s Office for Global Business, GoBiz Video “Inspiring Women From Around the World”10:50 A.M Coffee & Refreshments11:00 A.M11:00 A.M Sponsor Introduction from US Bank - Lisa Geraci11:15 A.M Keynote Speaker: Joyce Mikkelson12:00 P.M • Global Entrepreneur, International Business Expert, Global Business Consultant Lunch & Sponsorship Introduction from JEDI: Nancy Swift, followed by local women entrepreneur speakers Alexis Asbe (entrepreneur and author), Kellie Wakeland (Anytime Fitness Owner), Kelly Gray (new entrepreneur entering global marketplace)1:00 P.M Breakout Sessions • Intellectual Property & Legal Protection: Heather Bennett, IP Attorney ~ Robin Fator, Author/Self-2:00 P.M Publishing ~ Deanna Guinasso, Inventor/Patent Holder ~ Moderator, Leah Goold-Haws Inventor/2:10 P.M Copyright/Trademark Holder2:15 P.M • Time Management & Virtual Work: Tess Posner of SAMASchool ~ Amber Hawk, Optimize Worldwide ~2:20 P.M Kimberly Carlson, Author/Activist ~ Moderator, Angela Cordell, Gnosis Communications/GGG • Finances and Funding: Trish Funk, Finances with Funk ~ Kathryn Schifferle, Work Truck Solutions ~ Naomi Sherley, Legacy Financial ~ Moderator, Lisa Geraci US Bank Coffee Break Sponsor Introduction: City Council Member and WSW Co-Founder, Kristen Schreder Video \"Why You Should Go Global\" Closing Speaker: Leah Goold-Haws - Global Entrepreneur, Women’s Business Specialist and Co-Founder of Girls Gone Global3:00 P.M MC Angela Cordell: Close of Conference

UR SPEAKERS Lale Yurtseven Lale Yurtseven is a business instructor at the Canada College and the newly established Center for Entrepreneurial Opportunities, built to promote economic development in local communities. A consultant, mentor and entrepreneur in her own right, Ms. Yurtseven offers women a global perspective on today’s changing economic climate.Abby BrowningIn January 2013, Abby Browning joined the Governor’s Office of Business andEconomic Development (GO-Biz). GO-Biz is the lead state entity for economicstrategy and marketing of California on issues relating to business development,private sector investment, economic growth and international trade and invest-ment. As Special Advisor for International Trade, Abby handles the InternationalPolicy, Partnerships and Planning of GO-Biz’s International Affairs and BusinessDevelopment section. She works closely with regional specialists such as U.S.Commercial Services, Foreign Consulates, World Trade Centers, the CaliforniaChamber of Commerce, local chambers, industry trade associations and countrycontacts to promote California exports of goods and services through tradeshows, seminars and meeting as well as encouraging the location and expansionof companies from around the world into California. Lynn Stewart Lynn Stewart has over 20 years of international trade experience and is currently the Director of the Orange County Center for International Trade and Development (OC CITD) in connection with the California Community College Chancellor’s Office. In addition to providing international trade assistance to small and medium sized businesses, Ms. Stewart works with a collaborative of businesses and educational institutions in Orange County to help globalize curriculum and provide in-demand skills for employers. Ms. Stewart holds an MBA with a global business specialty and is also a NASBITE Certified Global Business Professional (CGBP).

Valarie Armstrong With 15+ years of experience in project management, commodity sales, regula- tory affairs and international trade compliance, Valarie Armstrong is currently the Industrial Account Manager at InHarvest, covering the agricultural industry - pri- marily within the rice / specialty crops segment. She is also the liaison between customer and QA for Global food safety (BRC) issues, documents, question- naires and certifications.Audrey DeLongAudrey DeLong is a sponsored Stand Up Paddleboard (SUP) Yogi with Glide SUPsand operates On Water Yoga year round on Whiskeytown Lake in Redding, CA.She travels the globe teaching SUP yoga and land yoga classes, retreats, and spe-cial events, working with those that share her passion of health, the environment,and fun! Audrey is an ovarian cancer survivor and owns the online health store LaSalud Organics. She blogs, photographs, and offers clothing and tools to help herclients live in harmony with the earth, themselves, and each other. Joyce Mikkelson Joyce Mikkelson has over 35 years experience in global commerce, high tech- nology and consulting services and has worked in Europe, Russia and Africa. In 11 years living abroad, she started several of her own successful businesses. After returning home, Joyce taught international business for 4 years at the University of San Diego while also working for the Center for International Trade and Development. In her 19 years consulting at the CITD she has promoted over 75 seminars and helped over 700 companies and 980 clients in all aspects of international business.

WORKING LUNCH Lunch MenuAll beverages provided by our generous hosts, the McConnell Foundation Lunch by Mary’s Pizza Shack Catering Salads Spinach Salad with Blue Cheese, Walnuts and Cranberry Caesar Salad with Homemade Dressing and Parmesan Cheese Mary’s Garden Salad with Fresh Veggies and Dressing Assortment* Sandwiches Turkey Supremo Sandwich Vegetarian Sandwich Dessert Fresh Baked Brownies *Gluten Free OptionNancy Swift, Kellie WakelandExecutive Director at Jefferson Owner, Anytime Fitness ReddingEconomic Development Institute Alexis AsbeKelly Gray CEO, AlexisAsbe.comArtist and Entrepreneur

BREAK OUT SESSION 1Intellectual Intellectual property, legally protectingProperty & Legal your work and why it is important!Protection Panel Leah Goold-Haws, Inventor/ Copyright/Trademark Holder MODERATORRobin Fator,Author/Self-PublishingRobin N. Fator is a Northern California native, fashion designer, and author with adegree in visual art. She is the owner of the handmade women’s wear brand DarkPony Designs and author of the book Get It Together: Etsy Success, Creativity anda Guilt-Free Family Life.Heather Bennett,IP AttorneyWith 20 years of experience, Heather is an expert in all things relating to intellectualproperty including trademark registration and licensing, copyrights, trade secret,unfair competition, internet-related law and domain registration. Heather’s expertiselies in her skill and knowledge in registering your mark and negotiating and preparingagreements designed to protect your intellectual property rights. Deanna Guinasso, Inventor/Patent Holder Deanna Guinasso is a long-time student of physiology and kinesiology. In 1992 she invented a piece of training equipment she called the ButtFlex (patent #5,399,138). She eventually sold it to Suzanne Somers and it was marketed as the ButtMaster. Deanna has participated in a number of athletic activities throughout her fitness career including marathon running and 100-mile roller-skating competitions.

BREAK OUT SESSION 2Finances & Funding options, planning for the futureFunding Panel and being money-wise! Lisa Geraci US Bank, Business Relationship Manager MODERATORTrish Funk,Finances with FunkAfter 10 years as a stockbroker, Trisha Funk walked away from the corporate worldto begin her own business, Finances with Funk, and has been helping individualsand small business owners gain control of their finances and put themselves on thetrack to succeed financially for over 10 years.Kathryn Schifferle,Work Truck SolutionsAfter discovering a data ‘hole’ in the $122B Work Truck industry [trucks and vans forconstruction, plumbing, landscaping, A/C & Heat, etc.], and Work Truck Solutionswas born.In 2013, Kathryn Schifferle, launched her cloud-based service that helps automotivedealers provide the right work truck in the right place at the right time, to meet theirwork truck buyers’ needs. Kathryn’s company now serves dealers across the U.S. andis growing rapidly.Naomi Sherley,Legacy FinancialNaomi Sherley has been in the financial services industry for three years, andcurrently works directly with families on their personal finance and goals for theirfuture. Her focus is revolutionizing the way people do personal finance and willdrastically affect the generations to come.

BREAK OUT SESSION 3Time Management, Collaborating virtually, online marketingVirtual Work & and organizing your goals!Partners Angela Cordell Gnosis Communications/GGG MODERATORTess Posner,SAMA USATess Gilman Posner is a social entrepreneur focusing on workforce education andthe future of work. As the managing director of Samaschool, a social venture thatuses the Internet to provide low-income people with digital skills and connect themto jobs, Ms. Posner is actively participating in the call for a virtual workforce andequipping rural America to seek employment and employees all over the world.Amber Hawk,Optimize WorldwideWith 15 years of marketing experience, Amber Hawk currently works as the Market-ing Director for Optimize Worldwide - a Redding based Web optimization companythat assists small to mid-size companies reach their SEO and online marketing goalsand connect with clients throughout the country and the world. Kimberly Carlson, Author/Activist Kimberly Carlson’s novel, Out of the Shadows won an IPPY Gold Medal for Best Fiction of the West Pacific; and it received a five out of five star review from the San Francisco Book Review. Kimberly opened First Snow Publishing House in 2012. And facilitates and manages publishing rights to her books. Kimberly has inspired guests at The Quills of Faith Writers Conference, Writers Forum, Genocide No More, Dave Darfur events, and at Mercy Fam- ily Health’s Residency Program. She has taught English Composition, Creative Writing and Literature to college students for over 12 years. Kimberly is an activist for Genocide No More, Save Darfur. She was a key player in getting Rebecca Tinsly Director of Waging Peace to speak in Redding and bring My Home Exhibit at Turtle Bay Museum.

CLOSING SPEAKER Leah Goold-Haws As an advocate for Global Entrepreneurship Leah Goold-Haws trains, teaches, preaches and spreads the gospel of growing small business into global markets. Leah is the co-founder of Girls Gone Global, a learning-based community for women en- trepreneurs with training, support, group interaction and global connections for taking your micro-enterprise to the world. Leah also consults with the Centers for International Trade Develop- ment. Leah has previously founded LGH Marketing/Strategy as well as Minddevices, an educational programs company that has developed such products as My Scary World as well as the board game, Know Opportunity, which has been featured in Forbes and Inc. Magazine. Leah also presented at TEDx Redding on global connectivity.MISTRESS OF CEREMONY Angela Cordell Angela Cordell has been an entrepreneur since the age of nine – when she spent all summer designing handmade greeting cards then recruited her friends to go door-to-door selling them. After spending 10 years in public relations, working in business development, and launching her own communications company, Angela began coaching small businesses with the potential to become \"micro-global\" and co-founded Girls Gone Global™. She has authored curriculum that challenges people to change their entrepreneurial mindset as they look for opportunities to grow their businesses and achieve their dreams. Angela's work with Girls Gone Global™ combines her passion for communications, mentorship and women's economic development, offering a raw, realistic and fresh approach to global business.

What is Girls Gone Global? About 3 months ago, we looked at each other and said, “we need host a women’s global entrepreneur event.” Why? Because in this small community of Redding, we have met so many talented, creative and beautiful women who are begging for a mindset shift - who want to go farther and are willing to work harder. Today honors those women. Through our collaboration with Working Strategies for Women, we have seen first hand what this empowering, global mindset can do for a group of female entre- preneurs, who suddenly recognise the opportunity that the world is offering them. We have also witnessed the power of collaboration—the exhilaration of building a community of like minded sisters, who are not competing for center stage, but instead supporting one another’s journey. The goal of Girls Gone Global is that today will be the beginning of an eternal mindset shift. That today will begin a new conversation, centered around the innovative and profitable global relationships developed by women in this region. Thank you for being here today. Now, let’s go global! To all of us, Leah and AngelaThe Global Business Course You've Been Waiting For Get 50% Off wswredding.com/discount • Leverage your existing relationships • Gain Global customers • Utilize Global sales channels

Resources You Should BeFamiliar With...Non-Traditional Capital Raising: • Kiva.org – micro-loans for women entrepreneurs • Moola-hoop.com – crowd funding for women in small business • Plumalley.co – crowd funding including women-led businesses • Indiegogo.com – international crowd funding site • Kickstarter.com – international crowd funding siteWomen Angel Investors and Venture Capitalists: • 37Angels.com – funding early stage start-ups • Pipelinefellowship.com – pitch summits to fund women-led social change business models • Goldenseeds.com – funding early stage, women-led business • Sb.co – Springboard Enterprises funding high-growth, women led business in techWomen’s Product & Prototype Launch Platforms: • Thegrommet.com – selling products from women manufacturers and makersW•o SmBAe.gnov/inwoBmeuns-binuseinsesssC– poronvsiduelstarestoiourncesafonrdsmRallebsuosinuerscs oewsn:ers • Scedd.org – provides small business training, planning and funding resources • e-jedi.org - provides programs and resources for women owned businessesIn•t eCritnd.aortgio– ncoansluTltraatiodne, traCinoingnasnudltsaervtiicoens inagnlodbalRtreadseources: • Trade.gov - provides research, data and information on global trade • Sbdcglobal.com – connecting small business to the global SBDC networks of business owners

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We Would Like to Thank You! Find Out More At info@girlsgone.global 916.205.6473 girlsgone.global Designed by Karen Ng karen.ng@ingdesignstudio.com (775) 830-8789