3 Tips To Improve Law Firm Marketing During Covid 19

3 TIPS TO IMPROVE LAW FIRM MARKETING DURING COVID-19

INTRODUCTION  Lockdown is arising business politics  An alarming situation for the stakeholders, increases the demand for lawyers  Legal advisors should boost their marketing during the Corona crisis

3 MARKETING TIPS 3 steps could be taken to boost online law firm marketing on digital platforms Conduct a comprehensive web audit Invest in social media marketing Update business listings

CONDUCT A COMPREHENSIVE WEB AUDIT  35% of the law firms have not updated their websites for 3 years  The content is outdated  No new research or informative services are shared on the website  So, the conversion rate is also low

CONDUCT A COMPREHENSIVE WEB AUDIT Insert a call to action link on the homepage Share customer reviews, video testimonials, or highlight their success story online Conduct a complete web audit by professionals This will help in increasing page visitors

INVEST IN SOCIAL MEDIA MARKETING “Social media marketing for law firms is trending these days”

INVEST IN SOCIAL MEDIA MARKETING  Firms are investing in having active social profile  Law firm’s Facebook marketing provides a chance for legal advisors to create a targeted campaign  Facebook ads have a lot of objectives  They are useful and generate good results at the end

UPDATE BUSINESS LISTINGS Just like phone directories, every business has its website link posted in online web directories, which helps people to find the relevant contact details of the company

UPDATE BUSINESS LISTINGS  Among all the best of all is Google my business  Try completing all fields and avoid fake information  Helps in getting positive reviews  Customers can review and rate local businesses, which helps in spreading the word of mouth

SUMMARY  In this pandemic boosting digital presence is important  Law firms can apply these hacks to: Improve their online presence Increase their social interaction Generate more sales

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