ABOUT BEVERAGES               For over 20 years Fresh Express - Beverages has             built a reputation for exclusively supplying the UAE             market with world renowned brands across a             spectrum of non-alcoholic beverage products and             solutions that cater to a selective list of various F&B             venues.                    Our world-class experienced team of professionals is at the forefront of the beverage industry and enjoys                  an interwoven network of global beverage manufacturers and suppliers, which enables us to stay on top                  of the industry trends and solutions as they happen.             Fresh Express - Beverages added value services go above and beyond           customer satisfaction to offer case-specific customised beverage menus           and recipes, product and related equipment training courses, master           classes and workshops, to ensure the seamless operation of serving           our beverages and maintain their peak performance. Our Beverages           include: Flavouring syrups, Frappe Powder, Coffee,Tea, Water, Juices           & Nectars, Soft Drinks, Mixers and Non-alcoholic Wines.                                                                                                                                                     THE BRAND BOOK #5    1 FRESH EXPRESS BEVERAGES
CONTENTS           1    2                                                PRODUCTS                                                     P. 3-6 PREMIUM WATER                                                   P. 7-16 COFFEE & TEA                                                   P. 17-18 PREMIUM POWDERS                                                   P. 19-22 PREMIUM SYRUPS                                                   P. 23-28 JUICES & SOFT DRINKS                                                   P. 29-32 SPARKLING GRAPE JUICE                                                   P. 33-34 PREMIUM MIXERS                             SERVICES                             P. 35    OUR CUSTOMERS                           P. 36 	  SERVICES	                           P. 37    CREATIONS         3                                           CONTACTS                                                   FRESH EXPRESS LLC  FRESH EXPRESS BEVERAGES                                                   Dubai, UAe, Tel. +971 4 8848811                                                   [email protected]                                                     FRESH EXPRESS FOOD TRADING LLC                                                     Oman, Tel. +968 24 571818                                                   [email protected]                                                     FRESH EXPRESS INTERNATIONAL                                                   FOODSTUFF TRADING LLC                                                     Kuwait city, Tel. +965 98558817                                                   [email protected]                                                                                                     2
COMPLIMENTING THE WORLD’S FINEST CULINARY AND                                                  BEVERAGE EXPERIENCE WITH FLAWLESS WATER                                                                                                 EIRA quickly established itself in the Premium Norwegian                                                                                               Hospitality Industry with Michelin Restaurants and Bocuse                                                                                               d’Or chefs embracing the brand.    In the 1990’s the Norwegian Government, commissioned geologists to find the    ‘purest water source in Norway’ and they found it in Eresfjord. Then in 2007, a    Premium Water Company was established at the source and EIRA Water was    formed and remains one of the Top 5 Purest Natural Drinking Waters in the World.      3 FRESH EXPRESS BEVERAGES
The Source                                               The source is located at the bottom of a 40-metre deep                                             ravine by one of the vast fjords of Norway. The ravine was                                             formed more than 10,000 years ago, during the ice age,                                             and has ever since been completely free of vegetation,                                             only consisting of layers upon layers of rock.                                               Passion                                                 Our passion is to produce the World’s finest water,                                               that will complement the finest culinary and beverage                                               experiences.                                                 EIRA Water has one of the lowest natural TDS levels in                                               the world making it one of the purest.                                               Connoisseurs                                                 The unfiltered purity of EIRA water is rare and                                               distinctive. We are not a ‘Lifestyle Brand’, but a brand                                               for Connoisseurs.                                                 We complement the world’s finest culinary and                                               beverage experiences with flawless water.                                               Sustainable                                                 Carbon Trust – 100% Hydro-electric.                                                 Norwegian Water Foundation.                             Available                             Sparkling& Still  Glass                                             700ml                                             400ml                                               PET                                             500ml    FRESH EXPRESS BEVERAGES                                                                                4
A SOURCE OF PURITY    Surgiva was founded in 1975 and taken over in 1988 by the Lunelli family, becoming  in time one of the Lunelli Group’s most important brands. This Group began with  Cantine Ferrari, and in 1982 Segnana, the Trentino distillery with over 150 years of  history, was purchased.                                             Its freshness and transparency mingle with the light of                                              the mountain that preserve its extraordinary purity.    Surgiva, one of the lightest Italian mineral waters, the soul of Trentino at its most authentic, after its long journey underground  springs from a source at high altitude in Adamello Brenta Nature Park, in an unspoilt environment in the North-East of Italy.    Coming soon    Sparkling & Still  Glass                     750ml                     250ml    5 FRESH EXPRESS BEVERAGES
Its design                                                                                                      6    Constant innovation has made Surgiva increasingly refined, elegant  and exclusive.    Its strengths    With its fixed residue of only 0.041 g/l, Surgiva is an extremely light  water. with only a tiny mineral content and a neutral flavour.Because of    this characteristic it has been selected as the official water of the Italian  Sommeliers’ Association.    Other distinctive elements    Its very low level of sodium (0.001 g/l) makes Surgiva particularly  suitable for those following low-sodium diets. The extremely low    nitrate content bears witness to the extraordinary purity of the spring  from which Surgiva comes.                                          A mountain of difference                                             The Adamello Brenta Nature Park is the custodian of Surgiva’s purity,                                                while the granite rocks where it flows determine its lightness.    FRESH EXPRESS BEVERAGES
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FRENCH TRADITIONAL COFFEE ROASTER    CAFES RICHARD is a coffee roaster that has emerged from Paris based group Maison Richard  founded in 1892 and has remained a family business till today.  CAFÉS RICHARD, beyond the bean, is a French global expert in providing hot beverages solutions.    Discover CAFÉS RICHARD unique blends for making the perfect espresso as well as our GRANDS CRUS collection of pure single  origins. Metamorphosing from its conventional offering Cafes Richard in recent years has embarked on a specialty coffee offering  with its organic and fair trade coffees which orate a whole different dimension to caffeine industry.    Available    Coffee beans   1 kg/ pack  Ground coffee  500 gm/ pack  Pods           25 pcs/ box  Capsules       24 pcs/ box    FRESH EXPRESS BEVERAGES      8
CAFÉS RICHARD - COFFEE BEANS    CAFÉS RICHARD possesses unique expertise, passed down from MAISON RICHARD,  which was founded in 1892    Florio                                                                          Rouge Richard    100% Arabica                                                                    This blend of fine Arabica with a touch                                                                                  of the highest quality Robusta offers an  The perfect expression of the tradition of Italian                              expresso of great body and richness with  roasting. A blend of the finest Arabica coffees,                                harmonious aromatic balance.  designed to create an expresso of exceptional  quality and slow roasted to gently release its  outstanding aroma.    Perle Noire                                                                     Réserve Richard    100% Arabica                                                                    100% Arabica    A rich and elegant blend of the finest Arabica                                  Strength and aromas characterize this  origins.A selection of the “rarest pearls”compose                               blend composed of the best coffees from  this subtle and aromatic blend.                                                 Brazil, the Caribbean, and Ethiopia.                   Florfina                                                         Massaya                                 French style blend                                 Organic Blend                               A subtle Arabica alliance with a hint of Robusta.  A powerful coffee from organically farmed                               An harmonious high quality cup, whatever           land. An ample cup of coffee with a nice                               the method: traditional machine, automatic or      long mouth feel. A rounded, distinctive                               filtration.                                        coffee with a solid body and light woody                                                                                  notes.  9                                                                                             FRESH EXPRESS BEVERAGES
CAFÉS RICHARD - ESPRESSO CAPSULES    The capsule range was specifically designed to cater for bars, hotel rooms, meeting rooms,  events, offices, stores, & communities.        N°1 ESPRESSO      N°3 INTENSE ESPRESSO      N°8 VELVETY ESPRESSO      N°6 DECAFFEINATED ESPRESSO      N°5 BIO EQUITABLE ESPRESSO    CAFÉS RICHARD - MONODOSE SOLUTIONS    These individual doses of ground coffee enable you to make espresso on demand. In the open air, ground coffee starts to lose  its flavor after 2 hours. In a pod, the freshly ground coffee is tamped and packed in a neutral atmosphere to retain all its  aromas. A simple, clean and quick solution.    FRESH EXPRESS BEVERAGES  10
FRENCH GOURMET TEA                        Comptoirs Richard, a subsidiary                      of Cafés Richard, is the reflection                        of a history and a passion that                        have stood the test of time.                        Bringing a large focus on Teas                      & Herbal teas, Comptoirs Richard                        infuses the spirit of the century-                        old Richard tradition through a                        network of shops located in the                        very heart of Paris. Comptoirs                        Richard also offer the “Essentiel”                        needed to prepare and enjoy                        these drinks.                        Behind the expertise of a rich COMPLETE                      SELECTION of TEAS and HERBAL TEAS lie several                      places of origin, each with their own AUTHENTIC                      TASTES: China, India, Sri Lanka... The LEAVES are                      rigorously selected and proposed as tea-bags or                      loose.                        Available                        Box        40 bags                      Loose      1 kg                      Metal Tin  80g to 120 g    11 FRESH EXPRESS BEVERAGES
®DRINK IT IN                                                                       We make tea for drinking both hot and over                                                                     ice. It matters because we know it’s really all                                                                     about the ingredients, full-leaf teas, select                                                                     herbs, real fruit pieces, essential oils and                                                all natural flavors. This is what makes us                                              different.    First to produce single-serving full-leaf tea bags, Revolution has over a decade of experience sourcing ingredients from experts  and estates in more than 19 countries. Working with people around the globe to find the finest ingredients has also enabled us to  establish dedicated distribution and loyal customers in more than 60 countries. Revolution is a brand you can trust.               Available                  Box of 30 silk-like nylon bags    FRESH EXPRESS BEVERAGES  12
THE TEA OF CHOICE    JING is the tea of choice for the world’s best chefs – celebrating over 93 Michelin  stars between them – delivering the world’s most exceptional and authentic  teas to fine dining establishments, 5* hotels and tea connoisseurs across four    continents.                            The Highest                                                     With fresh, vibrant, whole                      Quality Leaves                                                      leaves that tell the story of                                                                                          their provenance.    We believe in tea that is as delicious as it is uplifting to the spirit. It’s not just  a drink – it’s an experience. Inspired by Asia’s great tea cultures – we don’t  just sell the world’s finest tea leaves, we show you how to get the best from  them, through our expertise, tea ware and accessories.             Available    Box      loose; 50g, 250g, 500g, 1 kg  Tea Bag    13 FRESH EXPRESS BEVERAGES
Unique Service Styles &  Innovations    With experiential service styles,  bespoke P.O.S and pioneering tea  innovations keeping you at the  forefront of tea service worldwide.                                         Optimally Prepared                                         With our teaware designed for the                                       ultimate taste, and expert training                                       programmes.    FRESH EXPRESS BEVERAGES                                                   14
Maximum Value            With optimum pricing, promotion and positioning          of your tea service.    15 FRESH EXPRESS BEVERAGES
“JING offers a levle of  training that is a cut        above the rest”                  Swapan Banerji    Operations Training Manager              Grand Hyatt Dubai                             Inspiring the world to enjoy tea at its best    FRESH EXPRESS BEVERAGES                                                16
THE FRAPPE THAT STARTED IT ALL  The founder Michael Rubin created the Original Cappuccine Frappe mix in 1991. Not satisfied    with cold beverages served in coffeehouses, Michael saw untapped market potential for  a premium, powdered frappe mix for blenders. His motivation then, as it is now, was to    capture the bold coffeehouse flavors of authentic mochas and lattes in a refreshing blended    beverage. And the rest is history.    Today, these irresistible drinks could not be more popular and Cappuccine is leading the way with innovative flavor discoveries and  an uncompromising passion for quality. The range includes more than 30 different flavors to suit any pallet.                                              Available                                                                                          Pack 800 g to 1 kg  17 FRESH EXPRESS BEVERAGES
Red Velvet®                                            18              Velvety, smooth cake batter with rich cocoa and            a luscious red color is sweet temptation in a cup.           Chocolate Decadence              Indulge your tastebuds with this ultimate            coffee-free chocolate fix! Ideal as a base for            making unique chocolate beverages.           Vanilla Express              Savor the distinctive flavor and aroma of real            vanilla. Ideal as a base for espresso drinks.           Coconut Cream              Our new and trendy Coconut cream frappe will            give you a true taste of creaminess with a kick            of coconut that will have you craving more.           Double Fudge Mocha              Enjoy the rich flavor of sweet fudge complemented            with coffee.           Caramel Latte              Can be enjoyed both hot and cold, perfect for            any weather scenario, do you feel like something            soothing? Or something refreshing? Well, we            have the solution for both.           Lemon Velvet®              Our innovative lemon flavored velvet frappe            for the sour lovers that still enjoy a kick of            sweetness. This sour sweet flavor is blanaced in            a way like no other, truly mouthwatering.    FRESH EXPRESS BEVERAGES
NATURALLY INSPIRING    MONIN is a brand of choice for the  creative beverage makers, from Baristas  in coffee shops, through mixologists  creating high-end cocktails, to operators             offering simple cocktail solutions.      With over a 100 years of experience MONIN has  become the BRAND OF CHOICE for the  gourmet flavoring business with over 170 flavors              available in more than 140 countries!             RANGE INCLUDES                   Premium Le Mixeur                     Premium Syrups    Sugar Free tLe Fruit de MONIN                     Gourmet Sauces                         Concentrates                   Le Frappe Powders    Available    Premium Syrups     700ml & 1l    Le Fruit de MONIN  1l PET    Gourmet Sauces 500ml, 1.89l PET    Le Frappe Powders 1kg, 2 kg Tin    19 FRESH EXPRESS BEVERAGES
PREMIUM    LE MIXEUR    Juicy, bright and just the right amount of sweetness; it’s no  wonder fresh strawberries are a summer time favourite.  Enjoy the sensation of summer all year long when you use  Le Mixeur de MONIN Strawberry Daiqui to make mocktails,  lemonades, iced teas and smoothies. Le Mixeur de MONIN  Strawberry Daiqui adds sweet, juicy strawberry flavour and  texture to mocktails, lemonades, iced teas and smoothies.         Strawberry Daiqui                                   PREMIUM                                                       20                         SYRUPS                                   A base made from sweeteners, Sugar Free Sweetener                                 allows you to create all types of drinks with no after-taste                                 and without adding calories. Multi-functional and ideal in                                 a variety of hot (latte, cappuccino, hot chocolate) and cold                                 (iced tea, milkshake) applications, Sweetener syrup is the                                 ideal solution for customers wanting to reduce their sugar                                 consumption without compromising on pleasure.            Sugar Free Sweetener    FRESH EXPRESS BEVERAGES
GOURMET                   SAUCES          SCaauracemel                          Premium ingredients and time-tested recipes                        create the perfect blend of tradition and flavor.                        Add a finishing touch that brings decadence                        and luxury to your desserts and beverages with                        Monin Gourmet Sauces.                                                                                         With a pleasantly smooth flavor, our Dark                                                                                       Chocolate Sauce is an exceptional way to add                                                                                       chocolate to any drink, dessert, salty snack                                                                                       or fruit. Dark Chocolate Drizzle. Monin Dark                                                                                       Chocolate Sauce is the perfect ingredient,                                                                                       topping or drizzle when making desserts, ice                                                                                       cream, or cocoa.                             SCahuoccoelate    21 FRESH EXPRESS BEVERAGES
FRUIT MIX                             LE FRUIT DE MONIN                             MONIN is a brand of                           choice for the creative                           beverage makers, from                           Baristas in coffee shops,                           through mixologists                           creating high-end                           cocktails, to operators                           offering simple cocktail                           solutions.    Fig Purée    With REAL FRUIT PIECES in every drop, our  purées will give your soda, or smoothie incredible  flavour and texture.                               Whatever drink you                             prepare, Monin Fruit                              Purées can give it a                           thicker, & richer flavour.        Red Grapefruit                                   Date Purée    FRESH EXPRESS BEVERAGES                                          22
GOURMET JUICES AND NECTARS    The Alain Milliat philosophy is to give the pleasure and taste of fresh fruits at    the peak of maturity, respecting the nature and its variations, showing the  best of each fruit through a collection of juices and nectars.    Alain Milliat has been producing gourmet juices and supplying them to France’s top restaurants and luxury  hotels since 1997, selecting and processing the best fruits and restoring all their different characteristics to  the juices themselves.  Thanks to his fifteen years’ experience as a fruit grower, Milliat has built up a considerable expertise and  established a network of producers who are fully in tune with his demands regarding fruit varieties, growing  methods and optimal fruit maturity.    Available       “My ambition is to reproduce as closely as possible                   the texture and taste of the freshly picked fruit”    Glass   200 ml  Bottle  1L                    No juice or nectar appears on the market without                          Alain Milliat’s stamp of approval.    23 FRESH EXPRESS BEVERAGES
FRESH EXPRESS BEVERAGES  24
ORGANIC SOFT DRINK    Lemonaid Beverages is a project from Hamburg, Germany. We produce  truly sustainable lemonade and ice tea - Lemonaid and ChariTea. The    ingredients are organic and are sourced from small-scale farming cooperatives  all around the world. We rely on Fair Trade. We pay higher prices for our    raw ingredients and therefore support a fair and humane agriculture.    Every bottle of Lemonaid and ChariTea that is sold also contributes to a higher cause. This amount is sent to the charitable  organization „Lemonaid and ChariTea e.V.“ which supports local projects to improve social, ecological and economical structures  in those parts of the world which global economic developments have placed at a significant disadvantage.    Organic soft drink from Fair Trade ingredients. Lots of juice, a little cane sugar, water and it’s good to go.    Available    glass bottle  330ml    Lime, Passion fruit and Blood Orange    25 FRESH EXPRESS BEVERAGES
ORGANIC ICED TEA    It is freshly brewed organic iced tea from Fairtrade. Refined with pure juices and lightly sweetened with organic agave syrup or  honey. Each bottle supports social projects in the farming regions and makes your every sip a good one.                             Available                             glass bottle  330ml                             Black tea, Rooibos tea, Green tea,                           Mate with natural caffeine boost    FRESH EXPRESS BEVERAGES                                      26
ALCOHOL-FREE    Since 1931 Harry’s Bar welcomes its guests in the heart of Venice. Almost one    century of the fines finest Italian Food and Hospitality.    Bellini - Heritage    In 1945 freedom was blooming all around the world after World War II. At Harry’s Bar, Venice, Giuseppe Cipriani invented a new  cocktail to celebrate the Joy of Peace. He mixed Prosecco Wine with Fresh White Peach Puree creating the renowned drink, now  famous all over the world. It was named after the Italian Renaissance painter Giambellino, whose works were exhibited in Doge’s  Palace. Togas where of the same Bellini colour.           Available    Glass             180 ml                                                              Alcohol-Free                                                             GMO-Free                                                            Gluten-Free                                                         Without Allergens    27 FRESH EXPRESS BEVERAGES
Today Arrigo Cipriani has innovated on his own tradition, transforming the iconic cocktail of the “good living” into an alcohol-free  drink made with Peach puree and sparkling water.      Only the best quality White Peach Puree            Harvested in Southern Europe          Sweet and delicate flavor          Rich Fruity Aroma      Simple sparkling water for    the iconic fizzy taste            From the ancient Venetian Republic’s Natural Spring    FRESH EXPRESS BEVERAGES  28
L’ART DE VIVRE À LA FRANÇAISE    Le Petit Etoilé is a range of premium organic alcohol-free White & Red grapes.    Made in France, Le Petit Etoilé is dedicated exclusively to the on-premise,  its name refers to Michelin stars restaurants, ‘Etoilé’. Using our French  wine heritage, Le Petit Etoilé offers a sophisticated alternative to wine.    Without any sulfites nor preservatives, vegan & halal certified, is inspired  & made by nature.    Available    Red Grape    Glass  White Grape  750 ml               750 ml    29 FRESH EXPRESS BEVERAGES
Why so different... *                                                                *    1st Organic non-fermented alcohol free-range  ALCOHOL               HALAL CERTIFIED                                                                       ALCOHOL FREE ALCOHOL    Innovative production process :                                  *  HALAL CERTIFIED                                                                       ALCOHOL FREE  No fermentation.                                         ALCOHOL  No preservatives.  No sulfite.    Preservation of wine’s benefits.    Polyphenols extracted from grape seeds.    Natural pasteurization to avoid chemical preservatives.    FRESH EXPRESS BEVERAGES                                                              30
MARTINI 0.0    DOLCE SPARKLING GRAPE  The Italian Sparkling tradition that started in Piedmont    (which also happens to be the birthplace of MARTINI)  in the 1850s has become a worldwide phenomenon.  With over 150 years of expertise, MARTINI has  brought its reputation and knowledge to the    zero-alcohol category to cater to the low/no trend    that’s sweeping the globe.                                                Available                                                                          White Grape 750ml                                                                        Non Alcoholic Grape Drink                                    Celebrating special moments                                       with friends in style      31 FRESH EXPRESS BEVERAGES
MARTINI 0.0 Dolce Sparkling Grape Juice is a highlight for all your senses: The rich aroma  of Italian white grapes mingles playfully with a slight touch of citrus, a hint of sage, a pinch  of elder, and peach. The delicate fizziness balances the sweetness and acidity perfectly. This is a  drink for people who know their beverages well. And for the ones trying it for the first time,  the deliciously complicated flavor chart makes them an instant fan of the classic!    FRESH EXPRESS BEVERAGES  32
GOLDBERG    PREMIUM MIXERS    At GOLDBERG, a passion for outstanding refreshment is our number one    priority. That’s why our sodas are not only great for refining first class  spirits, but also perfect for enjoying on their own. Anyone who decides  they want better taste will find GOLDBERG to be a personal superlative.    GOLDBERG offers great quality without compromise, for a unique taste    experience that invigorates every facet of the senses.    Available    glass bottle  200 ml  Can           330 ml    Tonic, Bitter Lemon, Ginger Ale, Soda, Intense Ginger,                  Yuzu Tonic by Jimmy Barrat,                           Indian Hibiscus    33 FRESH EXPRESS BEVERAGES
“For the past 7 years, time that I have spent running     ZUMA Dubai Bar operation in Dubai, Fresh    Express has always been our supportive partner.     Always bringing bespoke products which is very           important for ZUMA to stand out.”                                                              Jimmy Barrat                                                               Bar development manager                                                                                 Middle East                                                                           ZUMA    FRESH EXPRESS BEVERAGES                                                                   34
Hotels    Fresh Express Beverages is the preferred beverage supplier to a  large number of 5 & 4 stars hotels due to the quality of products  and services we offer. Our hands-on attentiveness to product  supremacy supports our select clients with beverage specialists  who are experts in the beverage industry trends and mixology  creations that lead to outstanding signature drinks.                                                                          Restaurants                                                                          Our rich selection of premium brands of water, coffee,                                                                        juices and soft drinks aims to complement any dining                                                                        experience of various cuisines, and we work closely                                                                        with each client to develolp their beverage selection to                                                                        best match their dining menu.    Cafes                                                                 FRESH EXPRESS BEVERAGES    From coffeehouse flavors of authentic Mochas and Lattes to the  latest trends of flavored Coffees or Frappes. We help to create the  most mouth-watering dessert drinks and extend client’s drink  offer to the world of lemonades and iced teas. You can rely on us to  create indulgent coffee and refreshing drinks menu!    35
Fresh Express Beverage realizes that a great product is as good as the means by which it is delivered to the end user. Unlike other  sell/buy deals, our business model is an open-end relationship with each and every customer, and always starts with a thorough  understanding of their beverage supply requirements and how the best we can help them achieve it.                             Our back-end support services provide                             customized beverage menus & recipes,                           product handling & training skills,                           master classes and workshops. We                             also carry a wide range of genuine                             coffee and beverage making machines                             i.e. slush, guarantee optimum product                             taste and yield.    FRESH EXPRESS BEVERAGES  36
With our beverage creators expert team, we are able to provide tailor-made recipes    & menus for our customers. Our aim is to help them offer a unique experience to their    journey of flavorscustomers. We do so by creating a  for hot or cold drinks that can be    beverageserved anytime of the day. Also our major strength is to stay updated on the    trends which allows us to offer new creations, and have an edge on the competition.    37 FRESH EXPRESS BEVERAGES
BRANDS    [email protected]  [email protected]         [email protected]  Tel. +971 4 8848811                     Tel: +968 24 571818                            Tel: +965 98558817  PO Box 29190                                 PO Box 802  Dubai, UAE                                 Muscat, Oman                        PO Box 1909, Safat 13020                                                                           State Of Kuwait, Kuwait City.  FRESH EXPRESS BEVERAGES                                 Fresh_Express_int  Fresh Express LLC                                   www.freshexpressint.com                                                                         38
                                
                                
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