brand book
Contents 4 .................................... Who we are 5 ................................... Our vision 6 ................................... Our values 9 ................................... The logo 10 .................................. Full logo on diffrent bakegrounds 11 ................................... Logo size 12 .................................. Do/ Don't 14................................... Logo colors 15 .................................. Typograhy 16................................... Icons 22................................... Social media 3
Who we are Ashriel is a boutique hotel that was founded and established in Israel. The hotel was founded in 2022 in the Arava area of the Negev. Ashriel is considered to be ainnovationand revolutionary hotel. Due to its unique location, guests can enjoy the breathtaking view of the israeli desert, and the israeli atmosphere the hotel will make your stay at the hotel an unforgettable experience. 4
Our vision The brand vision of Ashiel is to change people's perceptions of Israel. We aim to make them fall in love with this country through acquaintance with the people and the Israeli experience. Moreover, the hotel's staff is made up of people from all corners of Israeli society, including Jews, religious people, Arabs, and Christian Arabs, who work together in full cooperation and create a kind of utopian company. Our hotel believes in this social advancement and makes great efforts to promote and satisfy it. in Ashriel you get to experience Israeli culture and people at their best. 5
Our values Personal attention We are determined to give our guests the finest treatment in order to leave them feeling the bast while staying at our hotel. diversity quality We hire employees from all corners We strive to provide the best of Israeli society. We believe in full quality to our guests, whether it is sivan employment not based on in the food we serve or the rooms religion and theur race and gender we provide. Quality is our top appearance. priority. 6
The Logo
logo mark The logo is based on the logo type star of David, which is the symbol of the state of Israel, where the hotel was founded and established. Another variation of the logo 8
Full logo on diffrent bakegrounds 9
maximum full logo size Logo size safe space from the logo 25 cm s s s s 35 cm minmum full logo size maximum logo mark size minmum logo mark size 15 mm 10 cm 5 mm 25 mm 10 cm 5 mm 10
DO/ Don't 11
Logo Colors CMYK 0 0 0 0 CMYK: 89 83 0 0 CMYK 75 68 67 90 RGB 255 255 255 RGB: 61 74 159 RGB 0 0 0 #000000 # ffffff #3d4a9f CMYK 76 76 0 0 CMYK 64 44 29 3 RGB 89 86 165 RGB 105 128 151 #5956a5 # 698097 12
Typography logo font: Neucha abcdefghijklmnopqrstuvwxtz ABCDEFGHIJKLMNOPQRSTUVWXTZ 0123456789 !#$%^&*)( logo subheading font: Architects Daughter abcdefghijklmnopqrstuvwxtz ABCDEFGHIJKLMNOPQRSTUVWXTZ 0123456789 !#$%^&*)( runinngt text and title font: Manjari abcdefghijklmnopqrstuvwxtz ABCDEFGHIJKLMNOPQRSTUVWXTZ 0123456789 !#$%^&*)( 13
Icons room service reception laundering house keeping spa pool 14
Mockups
Social media
A phone and computer version of the hotel's website 22
About Us Omri Peldman Book A Room The founder of Ashriel About Us Ashriel is a boutique hotel that was founded and Ashriel is a boutique hotel that was founded and established in Israel. The hotel was founded in 2022 in established in Israel. The hotel was founded in the Arava area of the Negev. Ashriel is considered to be 2022 in the Arava area of the Negev. Ashriel is ainnovationand revolutionary hotel. Due to its unique considered to be ainnovationand revolutionary location, guests can enjoy the breathtaking view of the hotel. Due to its unique location, israeli desert, and the israeli atmosphere the hotel will guests can enjoy. make your stay at the hotel an unforgettable raed more eperience. our facilites couple room our facilites swimming pool couple room swimming pool chef restaurant sp ce resurn spa Gallery Gallery Contact Us our a¬¬ress§ Ara¢a area of te ee¢ £srael Contact Us our auuressz Arara area of tme oeler{ ksrael
The hotel's social media presence Facebook Page Template Unblast Home 7 Ashriel_hotel Facebook 334 211K 134 @facebook Posts Followers Following Home About Status Search for posts on this Page Photos Ashriel_hotel Reviews Write something on this Page... Community See All israeli boutique hotel Events Invite your friends to like this Page blog.loremipsum.com Posts Posts 107,476 people like this Community Envato 99,000 people follow this 18 hrs Sara Helwe likes This Create a Page our new and luxurious rooms are wating just for you Edit Profile Promotion Contact we are watihg for you in hotei Ashriel. About See All Contact Unblast on Messenger Education New highlight highlight highlight highlight People 107k likes Pages liked by this page Artists Developers 82 Designers Write a comment.. 24
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