braend book

brand book



Contents 5 .................................... Who we are 6 ................................... Our vision 7 ................................... Our values 9 ................................... The logo 10 .................................. Full logo on diffrent bakegrounds 11 ................................... Logo size 12 .................................. Do/ Don't 14 .................................. Typograhy 15 .................................. Icons 3

Who we are Ashriel is a boutique hotel that was founded and established in Israel. The hotel was founded in 2022 in the Arava area of the Negev. Ashriel is considered to be ainnovationand revolutionary hotel. Due to its unique location, guests can enjoy the breathtaking view of the israeli desert, and the israeli atmosphere the hotel will make your stay at the hotel an unforgettable experience. 4

Our vision The brand vision of Ashiel is to change people's perceptions of Israel. We aim to make them fall in love with this country through acquaintance with the people and the Israeli experience. Moreover, the hotel's staff is made up of people from all corners of Israeli society, including Jews, religious people, Arabs, and Christian Arabs, who work together in full cooperation and create a kind of utopian company. Our hotel believes in this social advancement and makes great efforts to promote and satisfy it. in Ashriel you get to experience Israeli culture and people at their best. 5

Our values Personal attention We are determined to give our guests the finest treatment in order to leave them feeling the bast while staying at our hotel. diversity quality We hire employees from all corners We strive to provide the best of Israeli society. We believe in full quality to our guests, whether sivan employment not based on it is in the food we serve or the religion and theur race and gender rooms we provide. Quality is our appearance. top priority. 6



The Logo

logo mark The logo is based on the logo type star of David, which is the symbol of the state of Israel, where the hotel was founded and established. 9

Full logo on diffrent bakegrounds 10

Logo size maximum full logo size space from the logo 25 cm s s s s 35 cm minmum full logo size maximum logo mark size minmum logo mark size 15 mm 10 cm 5 mm 25 mm 10 cm 5 mm 11

DO/ Don't Do Don't 12



Logo Colors CMYK 0 0 0 0 CMYK: 89 83 0 0 CMYK 75 68 67 90 RGB 255 255 255 RGB: 61 74 159 RGB 0 0 0 #000000 # ffffff #3d4a9f CMYK 76 76 0 0 CMYK 64 44 29 3 RGB 89 86 165 RGB 105 128 151 #5956a5 # 698097 14

Typography logo font: Neucha abcdefghijklmnopqrstuvwxtz ABCDEFGHIJKLMNOPQRSTUVWXTZ 0123456789 logo subheading font: Architects Daughter abcdefghijklmnopqrstuvwxtz ABCDEFGHIJKLMNOPQRSTUVWXTZ 0123456789 runinngt text and title font: Manjari abcdefghijklmnopqrstuvwxtz ABCDEFGHIJKLMNOPQRSTUVWXTZ 0123456789 15

Icons room service reception laundering house keeping spa pool 16

Mockups