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1 — 4 The Brazilian he Brazilian T Boy W Boy Wonderonder Gabriel Medina Pinto Ferreirava (born 22 December 1993) is a Brazilian professional surfer, also the 2014 WSL World Champion. Medina joined the world's elite of the World Surf League Tour in 2011. 5 — 6 Brazilian Pride Professional surfing has long been dominated by Australians and Americans, but Brazil supporters on the beach were already thinking big. One enthusiastic fan held a sign that read, “The Brazilian storm is coming.” 7 — 8 Medina Improves the Economy This article includes three lists of countries by gross domestic product (at purchasing power parity) per capita, i.e. the purchasing power parity (PPP) value of all final goods and services produced within a country in a given year, divided by the average (or mid-year) population for the same year.

1 The Brazilian Boy Wonder Born 1993 .BRAZIL has gone surf crazy Begins surfing at age 9 In December, when a 20-year-old Brazilian named Gabriel Medina won the world’s premier surfing title, becoming the first South American man to do so, the country erupted in celebration. Mr. Medina’s path to the championship had been followed closely in Brazil throughout 2014, each victory celebrated in typically boisterous Brazilian fashion by flag-waving, often teary, always emotional fans. His arrival at the airport in São Paulo after winning the title was a mob scene and a media frenzy. However, Mr. Medina is only the most visible exponent of a rising generation of surfers known by the collective moniker “the Brazilian

The 2 Brazilian Starts Sponsorship w/ SURFCO Boy Wonder Wins first Junior National Event in brazi at 11 Storm.”This year, seven of the 34 male of the 1980s and ’90s, when financial contenders on the championship tour shocks and political instability battered are Brazilian — a striking percentage the economy and inflation reached in a sport long dominated by peaks of more than 2,000 percent a Australians, Americans and South year, Brazil in the 2000s experienced Africans. The first event of the year, more than a decade of stability and which ended earlier this month in growth. The abysmal gap between rich Australia, was won by a 19-year-old and poor narrowed a little, and the Brazilian named Filipe Toledo. Four of middle class ballooned from about 15 the final eight contenders Brazilian. percent of the population in the early ’80s to nearly a third by 2012. Brazil has more than 4,000 miles of coastline, and Brazilians have been What did this have to do with surfing its waves at least since the surfing? Everything. Australian surfer Peter Troy gave a demonstration in Rio de Janeiro in 1964. As the sport’s popularity rose in the So why the sudden dominance? The 1970s and ’80s, Brazilians became answer is that the country itself has serious about surfing, but with a few changed. Following the rocky decades exceptions they didn’t make it big. A

3 Wins Volcom sub-14 Wins Quicksilver King Champioship of Groms Comp large continental shelf in the Atlantic means that there is not a single WinsPaulista Championship first-rate “break” along Brazil’s coastline. at 14 To be really good, a Brazilian surfer needs to develop proficiency on more than those gutless waves; he needs the storied breaks of Hawaii, Indonesia or Tahiti, which produce large and powerful surf. For decades, it was the rare Brazilian who could afford to travel to such places. When Brazilian surfers did travel abroad, they usually went without much support, money or technical assistance. They spoke broken English and had little “ Next time Glenn say ‘FUCK YOU’ to me, I’ll teach him some. ”

4 Gabriel defeat his idol Adriano de Souza at (WQS) 6-star event Onbongo Pro Surfing 2008 international experience. And there was Brazil to combat this, leaving some of a culture clash: They developed a the most powerful chief executives in reputation as loud, obnoxious and the business feeling cheated — and less aggressive, heedless of surfing likely to sponsor a Brazilian surfer. etiquette. This stereotype (still the subject of heated debate) kept them But today’s generation of Brazilian out of favor with dominant surfers, surfers came up during Brazil’s decade foreign fans and specialized media. of growth, and they have had support along the way. They’ve been going to King of the Aerial places like Hawaii regularly and developing into more complete As a country, too, Brazil played fast and athletes. Someone like Mr. Medina is loose with the rules. When the demand very much the face of the new Brazilian for surf gear grew in the ’80s, pirated middle class. His mother worked as a T-shirts, board shorts and wet suits waitress and a maid, among other jobs; became ubiquitous. Little was done in his stepfather, a former triathlete, was his coach. The Medinas lived off the income of a surfing goods store. They were Gabriel’s main source of support — financial, emotional and technical — until he signed his first sponsorship deal at 13. Style Redefined Mr. Medina’s success will presumably help the next generation of young surfers more easily get sponsors. This would be good for Brazil, but it would also be good for the insular, overwhelmingly white world of professional surfing; Brazilian surfing has brought black faces into the sport’s elite circles.But Brazil has hit a rough patch. Inflation is back up, the gross domestic product has been middling for Starts Sponsorship w/ RipCurl “ Next time Glenn say ‘FUCK YOU’ to me, I’ll teach him some. ”

5 b ra b ra zil zil ian ian p ri pri de de at age 19, medina wins the 2013 World Junior Tour (ASP) Wins Quiksilver Pro Gold Coast at 15, becomes youngest male winner of becomes first Brazilian to win on an open age pro competition the Gold Coast,

6 b ra ra b zil zil ian years and corruption scandals are de Janeiro to gather evidence of the ian holiness of Guido Schaffer, a popular rampant. This economic downturn is already hurting Brazilians, and seems to young priest-in-training and avid surfer have reached Brazilian surfing as well. who drowned in a surfing accident in 2009. This is an early step in the sainthood Brazil had a national surfing championship process, and Mr. Schaffer, now referred to called Super Surf, from 2000 to 2009. Over the next few years there were changes in credited with miraculous deeds. Perhaps sponsors and in name. By 2014 there was not enough support to stage a national by locals as the “surfer angel,” has been preserving the greatness of Brazilian competition, and the national champion surfing will one day be counted among p ri points from state competitions. While soccer remains the dominant sport pri them. was decided merely by adding up the across South America, in the past 50 Mr. Medina years, surfing has become an additional Mr. Medina’s victory at the end of 2014 for the sport exploded, a thriving industry seems to have helped momentarily mushroomed, too. According to a report re-establish the national championship, passion in Brazil. As Brazilians' enthusiasm for a trial period of two years. But no single from market-research firm Surfari, the de Storm — can counter the overall lack of billion annually from an estimated 2.4 Brazilian surf industry now makes $4 de athlete — or even an entire Brazilian million fans. In comparison, approximately support for professional athletes 3 million Brazilians attended the 2014 (excluding soccer players) that has been World Cup and spent $7.9 billion on endemic to Brazil and that will most likely tickets, according to a report by the increase following any serious economic International Business Times.As the first decline. potential Brazilian World Champion of If the economy does continue to suffer, surfing, Medina's journey has been however, there may be a higher power to profoundly meaningful for the country. The which Brazilian surfers can still appeal. In closer Medina gets orld Title, the more January, the Vatican allowed priests in Rio fanatical his fellow countrymen get. Beat Kelly Slater in a final at Billabong Pro Teahupoo becomes the first ever Brazilian Won the Volcom Fiji Pro in 2014 ASP World Champion at the age of 20

7 Medina Makes advanced towards the number one spot pushed surfing’s notoriety in Brazil to in the rankings with an unstoppable competitor. Medina’s popularity has Brazil’s Economy press has had trouble thoroughly similarities to big names in soccer, like blitz. Even though the international new levels. His career path has a lot of understanding Gabriel’s character, in Neymar Jr. But now Medina has a title that slipped through Neymar’s hands in Brazil things have always been crystal clear. Medina represents the ultimate the reasons why Medina is becoming surfing competitor: talented, the last World Cup. And that is one of Better Medina is a surfer that is not afraid to Medina comes from a humble family. He bigger than surfing in Brazil. passionate, and hungry for victory. admit that winning is his main goal. is a local hero at one of the country’s None of the “I was just trying to have earned worldwide recognition through fun” clichés. And at the same time, he’s most famous surfing spots and has talented enough to erase the sheer talent. A life story that has many King Crowned stereotyped version of the Brazilian similarities with Brazilian soccer superstars. And although soccer engulfs It’s official—Gabriel Medina is the new World Champion. For the first time in history a South more than 90 percent of sports media American holds the WCT World Title. The 20-year-old phenom from the beachbreaks of São Paulo, coverage in Brazil, important media Medina now joins Kelly Slater as one of the two youngest World Champions ever. He takes home vehicles like TV Globo now portray a trophy that thousands of passionate Brazilian surf fans dreamed about since Victor Ribas Gabriel as a sport celebrity—something finished in 3rd place in 1999. A lot of celebration is expected in Brazil. that has never before happened in Brazilian surfing. Since his first appearances in ASP world tour events in 2011, Medina’s radical and flawless approach has shocked the world. Brazilians hav But now Gabriel Medina has made history and Financial Impact brought to Brazil the ultimate jewel of the crown. The cultural contrasts between surfing’s ruling regions (the USA, Australia and Hawaii) and Brazil have kept Medina inside a fog of amazement, This year’s WCT event in Rio de Janeiro incomprehensibility, and sometimes prejudice. But this haze has slowly faded as Medina was a perfect example of Medina’s popularity in his homeland. Instead of stoked out surf groms, sixteen-year-old girls were screaming and fighting for a chance to take a selfie with him at the beach. But outside the hype created around his rise to the top, Brazilian surf fans see this moment as redemption. A landmark. Undoubted proof that Brazil now owns a spot among surfing’s most important nations. Although Fabio Gouveia, Neco Padaratz, Peterson Rosa, Victor Ribas, and Adriano de Souza already established themselves as some of Brazil’s most important surfers of all time, Gabriel Medina conquered it all. 2009 2008 2007 2006 2005 2004 2003 2002 2001

8 Medina Makes advanced towards the number one spot pushed surfing’s notoriety in Brazil to in the rankings with an unstoppable competitor. Medina’s popularity has Brazil’s Economy press has had trouble thoroughly similarities to big names in soccer, like blitz. Even though the international new levels. His career path has a lot of Neymar Jr. But now Medina has a title understanding Gabriel’s character, in that slipped through Neymar’s hands in Brazil things have always been crystal clear. Medina represents the ultimate the reasons why Medina is becoming surfing competitor: talented, the last World Cup. And that is one of Better Medina is a surfer that is not afraid to Medina comes from a humble family. He bigger than surfing in Brazil. passionate, and hungry for victory. is a local hero at one of the country’s admit that winning is his main goal. None of the “I was just trying to have fun” clichés. And at the same time, he’s most famous surfing spots and has earned worldwide recognition through talented enough to erase the sheer talent. A life story that has many King Crowned stereotyped version of the Brazilian similarities with Brazilian soccer superstars. And although soccer engulfs It’s official—Gabriel Medina is the new World Champion. For the first time in history a South more than 90 percent of sports media American holds the WCT World Title. The 20-year-old phenom from the beachbreaks of São Paulo, coverage in Brazil, important media Medina now joins Kelly Slater as one of the two youngest World Champions ever. He takes home vehicles like TV Globo now portray a trophy that thousands of passionate Brazilian surf fans dreamed about since Victor Ribas Gabriel as a sport celebrity—something finished in 3rd place in 1999. A lot of celebration is expected in Brazil. that has never before happened in Brazilian surfing. Since his first appearances in ASP world tour events in 2011, Medina’s radical and flawless approach has shocked the world. Brazilians hav But now Gabriel Medina has made history and Financial Impact brought to Brazil the ultimate jewel of the crown. The cultural contrasts between surfing’s ruling regions (the USA, Australia and Hawaii) and Brazil have kept Medina inside a fog of amazement, This year’s WCT event in Rio de Janeiro incomprehensibility, and sometimes prejudice. But this haze has slowly faded as Medina was a perfect example of Medina’s popularity in his homeland. Instead of stoked out surf groms, sixteen-year-old girls were screaming and fighting for a chance to take a selfie with him at the beach. But outside the hype created around his rise to the top, Brazilian surf fans see this moment as redemption. A landmark. Undoubted proof that Brazil now owns a spot among surfing’s most important nations. Although Fabio Gouveia, Neco Padaratz, Peterson Rosa, Victor Ribas, and Adriano de Souza already established themselves as some of Brazil’s most important surfers of all 2014 time, Gabriel Medina conquered it all. 2013 2012 2011 2010 2009 2008 Brazil’s Gabriel’s GDP Career

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