Brigitte Lina Group - ONESIR Presentation

OUR EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty’s Development Division currently represents over 15 pre-construction developments in Miami-Dade and Broward Counties. In its short existence, the branch has managed to break several pricing records and now handles over $3 billion in real estate inventory. As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and is regarded as one of the top development sales and marketing teams in the region. TURNBERRY OCEAN CLUB ONE THOUSAND MUSEUM SUNNY ISLES BEACH DOWNTOWN MIAMI OKAN TOWER L’ATELIER DOWNTOWN MIAMI MIAMI BEACH THE FAIRCHILD COCONUT GROVE METROPICA COCONUT GROVE SUNRISE THE EDITION RESIDENCES THE RESERVE AT MARINA PALMS MIAMI BEACH NORTH MIAMI

REPRESENTING SOUTH FLORIDA’S MOST PRESTIGIOUS NEW RESIDENCES WHERE WOULD YOU LIVE? MERRICK MANOR AVENTURA PARK SQUARE CORAL GABLES AVENTURA FORUM AVENTURA VERIDIAN GROVE AVENTURA MIAMI ADAGIO FORT LAUDERDALE BEACH CASSA BRICKELL FORT LAUDERDALE MIAMI ONE BAY RESIDENCES LOUVER HOUSE DESIGN DISTRICT MIAMI BEACH

THE 10 ADVANTAGES OF LISTING WITH ONE SOTHEBY’S INTERNATIONAL REALTY THE LEGACY THE NETWORK Consistently attaining record-breaking sales over the decades, the Sotheby’s International Realty represents the only true, worldwide Sotheby’s legacy is unlike any other. We are proud to be part of the real estate network. Thousands of office-to-office referrals are oldest company in the NYSE, the most prestigious auction house in processed every year and several events are held to ensure all SIR the world and the authority on the representation of luxury homes. agents establish great business relationships within the network. THE BRAND THE MARKETING Sotheby’s is a rare brand that instantly evokes quality, service Our local and international marketing is unparalleled. We partner and an appreciation of truly valuable items. This positioning with leading organizations such as the Wall Street Journal, the allows us to do business with affluent individuals who share in New York Times, Architectural Digest and, locally, the Miami Heat our brand vision and commitment to excellence. to provide not just the most, but the best exposure for our listings. THE PEOPLE THE REACH Our agents, staff and partners make our company more successful With an outstanding brand, a robust marketing plan and a strong every day. Our real estate agents are more than just transaction network comes limitless reach to potential home buyers. ONE supervisors — they have the capacity to act as highly qualified SIR associates are able to tailor their plans to target an array of advisors, focusing on facilitating all real estate needs. different buyer profiles without missing a beat. THE STANDARDS THE SERVICE Our listing marketing is only developed with the highest standards Our high standards are not marketing-specific. ONE Sotheby’s in mind. High-resolution imagery, eloquent description writing and International Realty’s real estate associates pride themselves in impeccable presentation are musts when promoting a residence offering white-glove service from beginning to end, establishing under the ONE Sotheby’s International Realty brand. long-lasting relationships with their valued clients. THE TRACK RECORD THE OVERALL EXPERIENCE In its short existence, ONE Sotheby’s International Realty has All prior points combine to create one unrivaled, seamless client developed an impressive track record, closing several exceptional experience. For hundreds of years, the Sotheby’s brand has grown sales, becoming the leading real estate firm for sales in numerous and succeeded due to its respect for tradition and its focus on areas and garnering notable media exposure in the process. innovation. ONE Sotheby’s International Realty is no exception.

SOTHEBY’S INTERNATIONAL REALTY

A TRUE GLOBAL NETWORK Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to-auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service. GLOBALLY 22,000 associates IN THE US 151 Affiliates 950 offices 590 Offices 70 countries & territories 38 States 14,000 annual referrals

LEADING THE REAL ESTATE MARKET COMPARING SOUTH FLORIDA’S TOP-PRODUCING FIRMS SALES VOLUME BY FIRM 2018 MID-YEAR SALES OVER $1M IN MIAMI-DADE ONE SIR EWM DOUGLAS MKT 9.7% REALTY INT’L ELLIMAN MKT 9.4% MKT 9.5% COLDWELL BROWN BANKER HARRIS MKT 7.1% STEVENS MKT 5.0% LUXE COMPASS SHELTON CERVERA BEACHFRONT LIVING FLORIDA & STEWARD REAL ESTATE REALTY REALTY MKT 2.1% MKT 1.8% MKT 2.2% MKT 1.4% MKT 1.4% SALES VOLUME BY FIRM 2018 MID-YEAR SALES OVER $1M IN BROWARD ONE SIR COLDWELL MKT 8.3% BANKER MKT 7.1% BERKSHIRE HATHAWAY MKT 6.0% DOUGLAS THE KEYES ELLIMAN COMPANY MKT 4.1% MKT 2.6% HMLS MAR RE/MAX FLORIDA MICKAEL MKT 2.6% MKT 2.5% MKT 2.3% GOLD REALTY LANCRI PA MKT 2.1% MKT 2.1% #1 BY AVERAGE SALES PRICE IN NORTHERN PALM BEACH COUNTY ONE SIR $1.4M FITE WATERFRONT GROUP PROPERTIES $1M DOUGLAS LEIBOWITZ $1M ELLIMAN REALTY $837K ILLUSTRATED $910K PROPERTIES $671K NV REALTY $568K WATER LANG COLDWELL POINTE REALTY BANKER $555K $553K $436K All statistics above were gathered from BrokerMetrics, a system sourcing its data from the MLS. The information portrayed here is a direct representation of the BrokerMetrics findings.





7 RESPECTFUL EMAIL e-GALLERY 5 6 ONE Sotheby’s International Realty sends a weekly digest The eGallery is a real-time, dynamic property slideshow designed containing new listings, open houses and price reductions to to provide worldwide reach to a property. It is displayed in most Miami-Dade and Broward’s top brokers without spamming. In of the Sotheby’s International Realty and Sotheby’s auction addition, a brokers’ opens email is also sent out once a week to house locations around the world. the local brokerage community. Minimum price restrictions apply. WEBSITE EXPOSURE ONLINE LISTING DISTRIBUTION 7 8 Reach our vast audience of potential buyers placing your listing on ONESothebysRealty.com, our responsive website, or go global on The online distribution resources of Sotheby’s International SIR.com, offering specialized websites based on extraordinary Realty position properties in the world’s finest real estate sites. lifestyles such as golf, waterfront, vineyard, ski, beach, historic, In addition to providing listing content to 17 major websites that retirement, metropolitan and more. power hundreds more, reports are available to show how much exposure each property is receiving. 8

PRINT EXPOSURE The Sotheby’s International Realty cooperative advertising program offers associates unparalleled opportunities to promote exclusive listings. Reside and Sotheby’s Magazine, two of our brand’s powerful publications, serve as a vehicle for global listing exposure to top-tier clientele. SOTHEBY’S INTERNATIONAL REALTY PUBLICATIONS SOTHEBY’S MAGAZINE TOTAL DISTRIBUTION: 10,000 FREQUENCY: SEVEN ISSUES PER YEAR Sotheby’s Magazine captures an exclusive, alluring world of beauty and the cultural sophistication that transcends the “everyday”, reaching the world’s wealthiest, most acquisitive audience. The editorial showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’s International Realty® listings. RESIDE TOTAL DISTRIBUTION: 60,000+ FREQUENCY: ONE TIME Reside Magazine, launched in 2018 in partnership with The Wall Street Journal, will feature custom content from the highly regarded writers of The Wall Street Journal especially curated for the Sotheby’s International Realty brand.

ONLINE & DIGITAL MEDIA EXPOSURE There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. We understand the lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our advertising and marketing materials. Our attention to detail, strong creative work and innovative marketing strategies have been instrumental in our path to becoming the luxury leader in South Florida real estate. ONESOTHEBYSREALTY.COM UNSURPASSED MARKETING INITIATIVES SITE USAGE BY SOURCE ONE Sotheby’s International Realty’s digital efforts are constantly Most of our website’s traffic, with the exception of direct users, comes growing and evolving. Our website, ONESothebysRealty.com, from organic search. This indicates our visitors are looking for terms makes it easy to search for a property by address, condo or matching our keywords through SEO, leading to website trustworthiness, neighborhood. It also houses several content-rich neighborhood propensity to click and potential long-term results. guides and provides access to valuable information such as market statistics, transaction activity per building and real-time 1 DIRECT 1 listing updates. ONESothebysRealty.com was designed with the end user in mind, prioritizing an intuitive browsing experience 2 ORGANIC SEARCH 3 and an abundance of readily available, accurate content. 3 REFERRAL 4 SOCIAL 5 PAID SEARCH 2 ANNUAL USER STATISTICS 4 5 TOP USERS BY LOCATION 1 UNITED STATES 6 ARGENTINA TOP SOCIAL REFERRALS 6 PINTEREST 2 CANADA 7 MEXICO 1 FACEBOOK 7 YELP 3 PERU 8 FRANCE 2 INSTAGRAM 8 GOOGLE+ 4 BRAZIL 9 INDIA 3 YOUTUBE 9 ACTIVERAIN 5 UNITED KINGDOM 10 4 TWITTER 10 NAVER COLOMBIA 5 LINKEDIN

SOCIAL MEDIA EXPOSURE Our social media outlets are buzzing with activity. Our social media channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for ONE Sotheby’s International Realty associates to communicate and remain updated on the latest company news. Whether it’s South Florida’s top realtors coming together on our YouTube channel or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more. KEY SOCIAL MEDIA STATISTICS 47,000 ELEMENTS TO OUR SOCIAL MEDIA SUCCESS 1,860 TOTAL USERS* 535,000 HOW WE CREATE CHANNELS WORTH FOLLOWING: FACEBOOK 25,800 YOUTUBE 1,350 EXPERIENCE GOOGLE+ 8,500 INSTAGRAM 1,100 Deliver a unique, compelling experience via social networks. LINKEDIN TWITTER ENGAGEMENT PINTEREST Develop social relationships with online influencers and potential *As of February, 2018 home buyers and sellers to further our reach. EXPERTISE Maintain a distinct point of view and align our homes with the connoisseurs of life. EMOTION Create lasting connections with our target consumers. PROPRIETARY TECHNOLOGY OPEN HOUSE APP Our new Open House app will provide seamless showings of your property. The app’s immediate follow up upon each registration will also ensuring that your home is always top of mind for each visitor. MARKETING AUTOMATION SERVICES Our new Marketing Automation Services allow for instant marketing of your property. Within 24 hours of your home going live, a social media image, eblast, postcard and brochure will be designed and distributed. STRATEGIC CONTENT Our brand messaging is vast with content reviewing our latest stance in the market to lifestyle driven pieces focusing on everything South Florida has to offer. Our deliberate and consistent messaging works to solidify our place in the minds of buyers that we are the true voice of luxury real estate.

ONLINE & DIGITAL MEDIA EXPOSURE SIR.COM Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. Our listings’ online exposure begins with sir.com, our corporate website, and cascades through our lifestyle-focused sites, to our global network of local websites (such as ONESothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe. ANNUAL STATISTICS SEARCH BY LIFESTYLE Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, beach and many other extraordinary lifestyles to find your perfect fit.

SIR.COM TRAFFIC COMPARISON: WEBSITE VISITS IN SIMILAR LUXURY REAL ESTATE WEBSITES SIR.COM LUXURYPORTFOLIO.COM KNIGHTFRANK.COM COMPASS.COM ENGELVOELKERS.COM ELLIMAN.COM LUXURYREALESTATE.COM CHRISTIESREALESTATE.COM Global partner of Douglas Elliman BERKSHIREHATHAWAYHS.COM 4M Marketing affiliate of EWM COLDWELLBANKER.COM Data from SimilarWeb.com. SAVILLS.COM COLDWELLBANKERLUXURY.COM Global partner of Fortune Intl. Realty 3M 2M 1M JAN 17 FEB 17 MAR 17 APR 17 MAY 17 JUN 17 JUL 17 AUG 17 SEP 17 OCT 17 NOV 17 DEC 17 SOCIAL MEDIA PRESENCE SOCIAL MEDIA BY THE NUMBERS: SOTHEBY’S INTERNATIONAL REALTY SOTHEBY’S INTERNATIONAL REALTY FOLLOWERS* • First real estate company Youtube channel to have over FACEBOOK 76,000 100k subscribers, which only 0.1% of all channels achieve YOUTUBE 105,000 GOOGLE+ 270,000 • 50 million social impressions worldwide INSTAGRAM 155,000 • 300,000 visits to sothebysrealty.com via social referrers LINKEDIN 40,000 • Thousands of properties showcased TWITTER 22,000 • Extraordinary Property of the Day features one listing from PINTEREST 7,500 sir.com on Facebook, Twitter, Google+ and Pinterest, generating thousands of additional views. *As of March, 2018 PUBLIC RELATIONS 1 6 Sotheby’s International Realty has the strongest share of 2 voice of global editorial coverage. This strategic placement 1 SOTHEBY’S INT. REALTY (41%) 2 COLDWELL BANKER (21%) 5 3 DOUGLAS ELLIMAN (16%) 4 BERKSHIRE HATHAWAY (16%) across the most recognizable publications ensures excellent 5 COMPASS (5%) postions of our brand and our properties. 6 ENGEL & VÖLKERS (1%) *SOV: Share of Voice 4 3

PROPRIETARY TECHNOLOGY LIVE STAGING TECHNOLOGY Sotheby’s International Realty Affiliates LLC made headlines as the first real estate brand to launch an augmented reality app. Curate by Sotheby’s International Realty, a mobile augmented reality (AR) app will bring a home’s virtual staging images from 2-D perception into augmented reality thereby revolutionizing the home buying APPLE TV APP The Sotheby’s International Realty Apple TV app is designed to fully immerse consumers in the brand. With our innovative app, homebuyers can discover Sotheby’s International Realty properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities and can highlight properties and recent searches. REACHING OUR GLOBAL NETWORK eGALLERY The Sotheby’s International Realty eGallery is a real-time property slide show designed to provide worldwide reach to a property. eGallery is displayed on screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world. CASCADING PLATFORM Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story through the eyes of the local real estate professional, combining local expertise with global OUR LISTINGS CAN BE FOUND IN OVER 135 SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES WORLDWIDE

OFFICE LOCATIONS AVENTURA BAY HARBOR BOCA RATON 20445 Biscayne Boulevard, H8 1047 Kane Concourse 200 E Palmetto Park Road, Suite 104 Aventura, FL 33180 Bay Harbor Islands, FL 33154 Boca Raton, FL 33432 BRICKELL CORAL GABLES DELRAY BEACH 1000 Brickell Avenue, 500 1430 S. Dixie Highway, 110 900 E Atlantic Avenue, Suite 18 Miami, FL 33131 Coral Gables, FL 33146 Delray Beach, FL 33483 DESIGN DISTRICT FORT LAUDERDALE JUPITER 4100 N Miami Avenue 401 East Las Olas Boulevard, 100 2159 South US Highway One Miami, FL 33127 Fort Lauderdale, FL 33301 Jupiter, FL 33477 KEY BISCAYNE MIAMI BEACH – WASHINGTON AVENUE MIAMI BEACH – LINCOLN ROAD 260 Crandon Boulevard, C42 119 Washington Avenue, 102 846 Lincoln Road, 4th Floor Key Biscayne, FL 33149 Miami Beach, FL 33139 Miami Beach, FL 3313 MIAMI BEACH – SUNSET HARBOUR PALM BEACH GARDENS STUART 1825 West Avenue, Bay 2 11601 Kew Gardens Avenue,101 451 SE Riverside Drive Miami Beach, FL 33139 Palm Beach Gardens, FL 33410 Stuart, FL 34994 SUNNY ISLES WESTON 18288 Collins Avenue, 1 2300 Weston Road Sunny Isles Beach, FL 33160 Weston, FL 33326 – 41 –