Writing Killer Press Release for Massive Publicity

Title:Writing Killer Press Release for MassivePublicityWord Count:722Summary:Press releases are informative and objectivepieces which are supposed to be newsworthy, andare circulated in PR wires for pickup by variousnews groups and editors. This article will giveyou some tips about how to write killer press

release to get massive free publicity for yourbusiness.Keywords:press release, writing press release, internetmarketing, online business, promotion, ecommerceArticle Body:Online marketers are always on the lookout forpromotional channels that are novel and are yetto be saturated with the unfortunate stigma ofmarketing abuse. Different people areconstantly trying to find new ways by which theycould promote their online enterprises.One of the newer, and most effective, marketingstrategies are press releases. Press releasesare informative and objective pieces which aresupposed to be newsworthy, and are circulated inPR wires for pickup by various news groups and

editors. Once a press release is picked up, itcan be published in various channels all over theInternet, or even through print publications.Immediately, the sharp marketing mind would beable to see the grand potentials of press releasesas amazing tools that would help them spread theword about their business. Imagine thepromising things that await if ever a pressrelease is picked up or print or onlinepublication. Such would be tantamount toinstantaneous exposure for your business toentirely new audiences!However, you cannot simply write a press releasethe same way you would an article, or a contentpiece, or a sales letter. To employ the samestyle with press releases would be to courtdisaster. Your press release won be accepted bynewswires, hence, it won have the chance to getpicked up.

So how exactly should you write a press release?Let take a look at the guidelines below.* Pay attention to the 5 Ws. These are Who, What,When, Where and Why. These are the questionswhich your press release should focus on. If you抮 e going to write a press release for your doggrooming business, for example, you should beable to state who you are, what your business isabout, when it will, or was, launched, where itcan be found and why it was established. If youare going to launch, or just launched, a newproduct, you would have to state who the creatoris, what the product is all about, when it was orwill be launched, where it can be bought, and whyit was introduced to the market.* Be objective. Remember, a press release shouldbe a newsworthy item. News is never subjective.Stay away from flowery words that merely tend tohype up what you want to discuss. Stick with thefacts, and ONLY the facts. You are writing news,

not a promotional piece.* The ultimate aim is to promote your product, butbe subtle about it. To do this, reorient yourfocus. Try to make your press releaseinformative instead of persuasive. Remember,youe not writing a sales copy. Youe writingsomething that would announce your business oryour product.* There are three parts to a press release: theheadline, the summary, and the body. Theheadline is the title of your piece. The summaryis a paragraph that would serve as an introductionto your press release, or a summary of its mostsalient contents. The body is where youobjectively discuss the 5 Ws.* Length is not a factor. Donot ever think thatif you write a longer press release, it would havea better chance of getting picked up. Often, therule is, the more concise your press release, the

better its chances are of success. A 1,000 wordpiece is considered a little too lengthy for apress release. 300 to 700 words are succinctenough for this purpose.Press releases can win for your business theexposure it needs. It is capable ofinstantaneous results for as long your pressrelease gets picked up and published. A lot ofInternet marketers have testified to the power ofpress releases as marketing tools. So put onyour thinking cap and commence to write anobjective and informative piece about yourbusiness or product, observe the guidelines wehave delineated above, and ready yourself for thenew audience youe most certain to garner.Of course this short article only gives you abrief guideline about writing effective pressrelease. If you wish to learn more then I suggestyou to download ress Release Magic,?a 70-pagesPDF manual that will give you more insight about

how to promote your business using the power ofpress release. Here the download link:http://www.privatelabelpublishing.com/press-release-magic.pdf