training_media_kit_2018

www.trainingmag.com THE SOURCE FOR PROFESSIONAL DEVELOPMENT 2018 MEDIA KITThe Trusted Source for theWorldwide Training Community

Integrated advertising, lead 2018generation & brand visibilityAlign with the industry’s most trusted resource Unparalleled variety and measurable ROI through a full suite of advertising, lead generation, and content marketingFor more than 53 years, Training magazine and the Training offerings:Magazine Network have been the trusted source of practicaladvice, expertise, breakthrough thinking, and connection for the • The Digital Gateway for the Worldwide Training Industry:worldwide training community. Our mission is to provide the native advertising, banners, custom landing pagescomplete array of resources to support training and learningexecutives and professionals at every stage of their careers. • Custom and Turnkey Webinars: 24-hour turnaround of registrant list; ongoing, evergreenTraining covers the entire spectrum of training, source of leads (Archived webinars never expire!)learning, and talent development • Co-Branded HTML Emails:A decision-making audience that’s looking for your solutions, Your message delivered to your target list by aproducts, and expertise: brand they trust • Business Skills Development • Digital and Print Editions: • Health and Safety Training Online editions archived indefinitely for continual exposure; • Leadership Development premier-designed print edition circulation: 40,000 • Learning Technology/Systems • Management Training • Events: • Regulatory/Compliance Training Training Conference & Expo, Training Top 125 Gala, • Sales/Customer Service Training Online Learning Conference, Innovations in Training • Soft Skills Training • Talent Development and Management • The Industry’s Premier Awards Program: • Technical Training Training Top 125, Training Top 10 Hall of Fame, • Training/L&D Professional Development Emerging Training Leaders THE SOURCE FOR PROFESSIONAL DEVELOPMENT • Weekly eNewsletter: – www.trainingmag.com 46,000 opt-in subscribers; your brand in their inbox every week $10 MARCH/ • White Paper Channel: 100 leads guaranteed APRIL 2017 MiantWdfuolrnkess Thank you to everyone at Training magazine for making Being aware and centered is now seen the conference a wonderful experience. I have been as a valuable business skill—and singing your praises and look forward to continuing new learning objective our partnership.”PLUS: Sharon Steeley, Director, Marketing &Training 2017 Show Wrap-Up | Social Media as a Recruiting Tool |Why the Learner Experience Matters Communications, SCRIMMAGETRG Cover0317_ mech copy.indd 1 3/2/17 6:48 PM 2trainingmag.com

Audience overview 2018Training magazine’s circulation includes 40,0001 training, learning, talent The trusted source for businesses that invest indevelopment, human resource, and performance professionals across all industries. learning & developmentWith an expansive digital and print media footprint, Training’s reach goes even further.It is the go-to source for the decision-makers and influencers who are looking forexpertise, resources, and comprehensive research to support their learning &development initiatives.KEY DECISION- Reach decision-makers in these departments:MAKERS, BYJOB FUNCTION1 1.5% Finance/Operations/DP 1.5% Customer Service 1.9% MIS/Systems/Technical 52.1% Training/ 4.6% Education Development 4.6% Sales/Marketing / Product Development 7.7% General/Corporate Administrative Management 8.0% Instructional Designer/Developer 8.4% HR/Personnel 9.6% Other (including Consultants and Paid) BUSINESS/ Get in front of training/learning professionals across all industries: INDUSTRY1 14.0% Other 11.8% Educational Service/trainingmag.com Academic Institution 7.0% Communications, Transportation & Utilities 8.8% Manufacturing 9.0% Government /Military 10.8% Business Services and Public Administrator & Hospitality 5.7% Wholesale, 13.8% Finance /Banking, Distribution, and Retail Real Estate, and Insurance 8.0% Consulting 3 11.1% Health/Medical Services

Immense buying power 2018and authority THE SOURCE FOR PROFESSIONAL DEVELOPMENTREADER FAST FACTS2 www.trainingmaDgI2.Rc0Eo1Cm7TOISRAY $10 JULY/ AUGUST 2017 AaCn-rLTea&etaiDnmg Non-traditional hires can build strong, innovative Learning and Development teams82% 73% PLUS: 6/27/17 8:14 AM Determining Coaching ROI | Team Performance Survey Resultshave had a training provide training Counterintuitive Coaching for Millennials…and Everyone Elseresponsibility for to 500 or more5+ years employees TRG Cover0717_ mech.indd 165% 50% TYPES OF TRAINING2 Types of training/learning readers are involved inare in organizations have been in their Soft skills................................................................ 58%with a sales volume of current position Leadership development..................................... 56%$50 million or higher for 4+ years Customer service.................................................. 54% Business skills....................................................... 52% 23% 48% Technical training................................................... 47% Management/supervisory................................... 46% are Director, CLO, Manager Product training...................................................... 45% COO, Vice President, or above Regulatory/Compliance....................................... 35% President or CEO Applications (Word, Excel, etc.).......................... 35% Specialized job skills............................................ 29% 25% Health and safety.................................................. 28% Sales........................................................................ 25% are Manager or IT Training................................................................ 25% Supervisor 1 Publisher’s Own Data; July/August 2017. TQ = 40,000. Showcase your brand and expertise 2 Annual Salary Survey; May 2017 with top leaders and managers 4trainingmag.com

And now for a little 2018name droppingLearning professionals and leaders from the world's top organizations turn to Trainingas their trusted source for valuable insights, expertise, trends, and best practices.Automotives/Chemical Consumer/ Entertainment/Hotels Google Kimberly ClarkAmerican Honda Motor Food Products Best Western Hewlett Packard Lockheed MartinBP 1-800-Flowers.com Caesars Entertainment Intel Corporation Northrup GrummanBridgestone Americas 7 Eleven Choice Hotels International JP Morgan Chase Procter & GambleCaterpillar Ace Hardware Comcast KPMG RaytheonChrysler Amazon.com Dish Network MasterCard Shaw IndustriesConocoPhillips American Dairy Queen Hilton Hotels MetLife Sherwin WilliamsDow Chemicals Arby’s Hyatt Hotels & Resorts Micron Technology Whirlpool CorporationDupont Chemicals Barnes & Noble InterContinental Hotels Group Microsoft XeroxExxonMobil Best Buy Marriott International Nationwide InsuranceFord Motor Co. The Coca-Cola Company MGM Resorts Oracle Corporation Pharmaceuticals/General Motors ConAgra Foods Omni Hotels Paychex HealthcareGoodyear Tire & Rubber Costco Royal Caribbean International PNC Financial Services Abbott LaboratoriesHalliburton Dunkin Brands Starwood Hotels PricewaterhouseCoopers Alcon LaboratoriesHonda of America General Mills Time Warner Cable Prudential Financial Banner HealthHyundai Hallmark Cards Turner Broadcasting Systems Quicken Loans Bausch & LombMichelin The Home Depot Walt Disney World Samsung Baxter HealthcareNissan North America IKEA SAP BiogenShell Oil Kohl’s Department Stores Finance/Banks/ Sony Boehringer IngelheimToyota Motor Sales Kraft Foods Insurance/ State Farm Insurance Bristol-Myers SquibbVolkswagen L.L.Bean High Technology SWBC CVS Caremark Lowes Aetna TIAA-CREF DavitaCommunication/ Macy’s Aflac The Vanguard Group Eli Lilly and CompanyTransportation Mars Inc. Agilent Technologies Travelers Insurance Express ScriptsABF Freight Systems Mary Kay American Express US Bank Fisher ScientificAlaska Airlines McDonald’s Apple Computer USAA HealthwaysAmerican Airlines Nestle Purina BAE Systems Wells Fargo HumanaAmtrak Nike Bank of America Yahoo Johns HopkinsAT&T Office Max Barclays Johnson & JohnsonAvis Budget Rental Pepsi Cola Blue Cross Blue Shield Manufacturing/ Kaiser PermanenteThe Boeing Company PetSmart Capital One Distribution Mayo ClinicDelta Airlines QVC Cisco Systems 3M McKesson CorporationDHL Express Sodexho Citibank Canon MedtronicFedEx Staples Coldwell Banker Cargill Merck & Co.JetBlue Airways Sysco Foods Dell Colgate Palmolive Novartis PharmaceuticalsJohn Deere Target Deloitte Touche Ecolab OptumMotorola Toys“R”Us Discover Financial Services Energizer Pfizer Inc.Southwest Airlines Tyson Foods Edward Jones General Dynamics Quest DiagnosticsSprint Nextel Walmart Stores Equifax General Electric Roche DiagnosticsT Mobile Walgreens Ernst & Young Georgia Pacific Sanofi AventisUnion Pacific Railroad Farmers Insurance Honeywell SmithBucklin CorporationUnited Airlines Fidelity Investments IBM ThermoUPS Freddie Mac Ingersoll Rand UnitedHealthcareVerizon Geico Source: Publisher’s Own Data, September/October 2017trainingmag.com 5

Editorial overview 2018Training magazine has been THE source of industry On behalf of Lenovo Software and the AirClassinsights, best practices, and case studies for learning & team, we’d like to compliment you on yourdevelopment professionals since 1964. continuous assistance and support. You are a tremendous partner, and we value our • Leadership Development relationship!” • Coaching /Mentoring • Onboarding Milee Marcotte, Product Marketing Manager, • Employee Engagement Lenovo Software and Recognition • Talent Management • Training Technology • Evaluation & MetricsDEPARTMENTS Training Magazine Events: Preview of a topic that will beLook for these columns in every issue of Training magazine, covered during our Trainingboth online and in print: Conference & Expo and Online Learning Conference eventsTraining Today: News, stats, and business intel, plus columnsby Bruce Tulgan (Sticky Notes), Founder, Rainmaker Thinking; Trainer Talk: Practical tips toand Jason Womack (Productivity Coach’s Corner), Co-Founder/ help trainers train better andHead Coach, www.GetMomentum.com, and Co-Founder/CEO, employeeS learn better byThe Jason Womack Company Bob Pike, the “Trainer’s Trainer”; Chairman/Founder, CTTSoapbox: Training trends, case studies, and survey analysis Newsletters, LLCHow-To: Tips and tricks to train effectively Talent Tips: Teaching leaders how to give “real recognition for real results” by Roy Saunderson, Chief Learning Officer,World View: A look at training and development in a different Rideau’s Recognition Management Institutecountry each issue; three articles written by Neil Orkin,President, Global Training Systems, and three provided by Last Word: Thoughts on training-related topics, includingGlobal Dynamics, Inc. negotiation/conflict resolution, business etiquette, and employee performance management. Authors include: MichaelLearning Matters: Musings on business, innovation, learning, Rosenthal, Managing Partner, Consensus; Peter Post, Director,and technology by Tony O’Driscoll, Regional Managing Director, The Emily Post Institute; Ajay Pangarkar and Teresa Kirkwood,Duke CE Co-Founders, CentralKnowledge.com and LearningSourceonline.comBest Practices: Deep dive into cross-cultural and diversitytraining and global leadership coaching by Neal Goodman,President, Global Dynamics, Inc.trainingmag.com 6

World-class research 2018No one covers the state of training like Training. THE SOURCE FOR PROFESSIONAL DEVELOPMENT www.trainingmagITN.RcRDEoA2UPmI0ONS1RT7INTRGYThe Annual Industry Report $35Training, learning, and talent development leaders and NOVEMBER/professionals rely on this report as a statistical gauge for DECEMBERmeasuring their own training functions against industry norms.With data representing a cross-section of industries and 2017company sizes, the Industry Report presents a comprehensiveview of the current environment as well as historical trends, WYOhUatR’sWin allet? 10/19/17 1:59 PMincluding: Average trainer salaries increased more than 5 percent in 2016-2017 • Training expenditures to $83,745, according to Training’s • Types of training intended to purchase annual Salary Survey • Expenditures per learner PLUS: Crowd Power | Race to the Finish| 2017 OLC Wrap-Up • Hours of training per employee • Training staffing TRG Cover1117red mech.indd 1 • Budget changes, including by industry and company size • Who gets trained • Projected funding for learning areas over the next year • Delivery methods • Technology usage • Extent of outsourcing The Annual Salary Survey For a pulse of the average training salaries across roles and regions, Training’s exclusive research can’t be beat. Training professionals at all levels turn to the Annual Salary Survey for the latest analysis of industry compensation and to find out how their own salary stacks up against the broader marketplace.trainingmag.com 7

Editorial calendar 2018ISSUE JANUARY/FEBRUARY MARCH/APRIL MAY/JUNEISSUE FOCUS Ad Close: 4-4-18FEATURES Ad Close: 12-18-17 Ad Close: 2-22-18 Materials: 4-9-18 Materials: 1-5-18 Materials: 2-26-18 Mail Date: 5-8-18BONUS Mail Date: 2-13-18 Mail Date: 3-22-18DISTRIBUTION Leadership Development Training Top 125 The Business of Training • The Emergence of Social • 2018 Training Top 125 • Creating a Holistic Approach Leadership (Top 5 Profiles, Top 125 List, to Learning Top 10 Hall of Fame Inductees, • Avoiding the Mid-Level Slump Best Practices and Outstanding • Building Organizational • Managing the Transition of Training Initiative Award winners) Constituencies Learning Leaders • Innovative Ways to Leverage • Choosing the Right Agile • Global Leadership Development Top 125 and Hall of Fame Status Strategy Survey Results • Learning Marketing Survey • Integrating Adaptive Learning * Training Top 125/ Results into the Organization Hall of Fame Learning & • Training 2018 Conference Development Best Practices & Expo Wrap-Up SHRM * Training Top 125/ June 17 – 20, 2018 Hall of Fame Learning & Chicago, IL Development Best Practices Training 2018 ISA Annual Business Retreat Conference & Expo March 2018 Tucson, AZ Feb. 12 – 14, 2018 Atlanta, GA ATD May 6 – 9, 2018 San Diego, CADates subject to change and are current as of December 2017 *L earning & Development Best Practices are written by Training Top 125ers and Top 10 Hall of Famers; we do not use outside sources for these articles.trainingmag.com 8

Editorial calendar 2018ISSUE JULY/AUGUST SEPTEMBER/OCTOBER NOVEMBER/DECEMBERISSUE FOCUSFEATURES Ad Close: 6-4-18 Ad Close: 8-7-18 Ad Close: 10-3-18 Materials: 6-7-18 Materials: 8-10-18 Materials: 10-8-18BONUS Mail Date: 7-10-18 Mail Date: 9-11-18 Mail Date: 11-6-18DISTRIBUTION Talent Management/Motivation Technology Research • Helping Employees Reach • Using Innovation Labs to Aid • 2018 Industry Report Learning Goals Through GED, Learning Design College Credits, Tuition Aid, & • 2018 Salary Survey More • Adapting to Emerging Factory Technologies • Is “Just Google It” the Future of • Training Hiring Managers Learning? • Using Technology to Monitor • Training to Prevent Violence in Employee Training & • Learning Needs for Boomers the Workplace Certification and Seniors • Why Change Initiatives Fail…And • Special Section: • How Training Professionals Can What You Can Do – Games & Simulations Make Their Roles Intrapreneurial – Trends (Virtual and • Employee Engagement Survey Augmented Reality) • 2018 Online Learning Results – Case Studies Conference Wrap-Up * Training Top 125/Hall of Fame * Training Top 125/Hall of Fame * Training Top 125/Hall of Fame Learning & Development Best Learning & Development Best Learning & Development Best Practices Practices Practices • ISA Special Coverage Online Learning Conference October 8 – 10, 2018 Chicago, ILDates subject to change and are current as of December 2017 *Learning & Development Best Practices are written by Training Top 125ers and Top 10 Hall of Famers; we do not use outside sources for these articles.trainingmag.com 9

Online 2018Training’s powerful digital edition — 728 × 90 TOP LEADERBOARDunprecedented brand exposureWhen you advertise in Training’s digital edition,you get the benefit of dramatically increasedonline audience engagement, a result ofsubstantial investments we’ve made in thecirculation databases of all of ourmedia products. TrainingMag.com: 110,000+ page views a month 300 × 250 SIDE PREMIUM SQUARE 71,000 unique monthly visits (average per issue over a 12-month period) Sitewide Rotation, 20% SOV. TrainingMag.com: Digital gateway Banner Metric: for the worldwide training community 20,000 impressions/month, 20% SOV. Whether your goal is to increase brand awareness, generate leads, Average CTR: .3 – .5% acquire new clients, and/or retain loyal customers, TrainingMag.com provides you with essential online exposure totrainingmag.com Training magazine’s vast and diverse audience. MONTHLY RUN-OF-SITE RATES: $1,495 Leaderboard: (728 × 90):  $1,295 Premium Square: (300 × 250): 10

eNewsletter 2018 TRAINING WEEKLY LEADERBOARD CLICK to view a live sample Every week, this popular eNewsletter providestrainingmag.com relevant news and business intelligence to 46,000+ training and L&D leaders and professionals. Featuring proprietary Training magazine content not found anywhere else, this is the savvy choice for building brand exposure with a targeted, highly engaged audience every week. Opt-in monthly subscribers: 46,000+ Average open rate: 10% Average click-through rate:  .2 – .5% TEXT AD Be part of the content with a simple, cost-effective Text Ad (up to 75 words plus a URL). One Text Ad per eNewsletter. TRAINING WEEKLY $2,599 PREMIUM SQUARE $2,399 $1,879 MONTHLY RATES: $1,099 4 Top LeaderBoards (728 × 90): 4 Premium Squares (300 × 250): 11 4 Anchors (728 × 90): 4 Text Ads:

Lead-generating webinars 2018TrainingMagNetwork.com is Training magazine’s one-of-a-kind The quality and large number of people whocommunity where learning and development professionals go participate in each webinar has generated greatto find the expertise, information, and support to do their jobs dialogue among participants and ourselves. We trulyand grow their careers. With more than 85,000 members, this believe that we are reaching the people who canis a highly engaged network that’s hungry for knowledge and make meaningful changes in their organization basedcontinual learning. upon the information we have an opportunity to share through Training Magazine Network.” David Yesford, Senior Vice President, Wilson Learning Worldwide Click to view upcoming Webinars currently available for turnkey sponsorship.trainingmag.com 12

Sponsored 2018lead-generating webinarsBring in your experts to demonstrate even greater authority and marketplace visibilityTrainingMagNetwork’s Sponsored Webinars are Training’s • Webinars are promoted to our entire community, including:most popular content marketing channel — and for good reason. – Training Weekly eNewsletter subscribers (46,000+)There's no better way to showcase your expertise or share your – Training Magazine Network members (85,000)latest research, as well as generate thousands of ongoing, – Training’s social channels ( Twitter, Facebook, LinkedIn)targeted leads for your sales pipeline. *Consider 1×, 2×, 3× or 4× (quarterly) webinars. Frequency discounts available. You guys have the most ADDITIONAL interactive, engaged audience LEAD-GENERATING of all the webinars I do… ASSET largely due to the way you manage the webinars, so 13 hats off to you for that.” Mike Kunkle, Sr. Director, Sales Readiness Consulting, Brainshark, Inc. TrainingMagNetwork provides us with an amazing host for our webinars. We appreciate the way they usher in attendees for us.” Avranil Kumar Das, Marketing Specialist, Adobetrainingmag.com

Turnkey 2018lead-generating webinarsFill your pipeline with targeted leads. We make it easy.TrainingMagNetwork.com’s Turnkey Lead-Generating Webinars We promote, organize, manage, and facilitate a professional,are the easiest, most effective path to thousands of high-quality expert-led Webinar, while you sit back and collect all the leads.leads, offering immense exposure for your brand in front of atargeted audence of corporate training decision-makers. • Includes a fully automated, 6-8 week marketing campaign to drive registrants to the Webinar. • 2017 average number of registrants: 1,057 • Your branding appears on registration form and Webinar slide. • Your company receives special mention during Webinar, including opportunities such as providing special a special offer, or an end-of-webinar demo for participants. • You receive complete registration list, including contact information and demographics, and webinar is archived indefinitely for continual lead flow. SPONSOR BRANDING Our Sponsor SPONSOR BRANDINGtrainingmag.com 14

Native & sponsored content 2018Digital/Print edition spreadsFull Page Article (500 – 800 words) or 2-page spread (1,200 – 1,400 words).2-page spreads can be set up as one page of article content and an adjacentFull Page 4C display ad. Training can provide editorial guidance/assistancefor story angle/theme, etc. YOUR ARTICLEtrainingmag.com YOUR FULL-PAGE DISPLAY AD ON FACING PAGE 15

Native & sponsored content 2018Sponsored articles on TrainingMag.com • 30-day social marketing campaignSponsored articles appear in the news feed on the • Text ad in two issues of theTrainingMag.com home page for 30 days, plus: Training Weekly eNewslettertrainingmag.com 16

HTML emails 2018Your message to 5,000 targetedprofessionalsGet valuable brand exposure with the decision-makerslooking for your products and services, delivered from asource they know and trust. Co-branded with Training foroptimum open rates, each HTML email delivers yourgraphically enhanced, custom-crafted message and weblinks to 5,000 targeted professionals. Average open: 12% Average click-through rate: 1 – 3%trainingmag.com 17

White paper marketing 2018Leads in your inbox, ASAP.Simply provide a completed White Paper, eBook, or other valuablecontent marketing piece in PDF format, and we will provide a fullmarketing campaign to promote downloads.Your white paper will get exposurethroughout the Training brand’s assets: • Link to white paper from TrainingMag.com home page and Training Weekly e-newsletter: reach 250,000+ • Direct e-mail marketing to Training’s lists: reach approx. 65,000 each • Social media marketing on Training’s Twitter, LinkedIn, and Facebook pages Full marketing campaign and customizable download form12.5 STEPS Easy As 1-2-3TO A PERFECT Here’s how easy it is to get your white paper onlineINCENTIVE PROGRAM and start collecting leads:THE COMPLETE HOW-TO GUIDE 1 Submit your asset via e-mail as a PDF file. 2 Submit your logo and an abstract. Both will appear onA PUBLICATION OF the landing page where readers download your white paper. How to Choose a Learning Solution For Your Organization 3 Your white paper will be posted on www.TrainingMag.com within 48 hours. Standard program: $30/CPL with 100 leads guaranteedtrainingmag.com 18

White paper 2018subscription channelWant a more turnkey solution for leads?Join Training’s white paper subscription program.Drive a consistent flow of leads to your inbox with a monthly white papersubscription, and put your content to work for you on a continual basis.Here’s how it works: Send us your white paper or similar content asset, and we’ll provideongoing marketing efforts for continuous weekly leads. White papers in the subscriptionchannel are promoted to TrainingMagNetwork’s 85,000-member network, combined withthe Training Weekly circ database (46,000+). Provide updated assets depending onlength of campaign. Totally turnkey.Cost/Leads:• 3 months: $4,000 (Minimum 200 leads)• 6 months: $6,000 (Minimum 400 leads)• 12 months: $9,900 (Minimum 800 leads)trainingmag.com 19

Retargeting campaigns 2018Retargeting campaigns allow you to deliver your 20banner ads to our website visitors AFTER theyhave left our website! Once visitors have been toTrainingMag.com, they become a member of ourretargeting lists. This NEW program allows you VIPaccess to market directly to this highly qualifiedaudience!When your banners are placed in our retargetingprogram, your ads “follow” our visitors while theyperform Google searches and visit other partnerwebsites within Google’s expansive Search andDisplay Networks. Google Search is the goldstandard of internet search engines. The GoogleDisplay Network reaches 90% of internet usersworldwide and includes more than 2 millionpublishers, including websites like nytimes.comand weather.com and Google-owned websites likeGmail, Blogger, and YouTube and more. Your banner will “follow” visitors to other Google-related sites, after they visit TrainingMag.com.Retargeting banners are sold on a cost-per-click (CPC) basis. Purchase as manyclicks as you need — your ads will rununtil your order has been met. • Pricing/Cost: $5 CPC • Minimum quantity: 400 clicks ($2000) • Maximum quantity: none • Availability: first cometrainingmag.com

Events 2018Elevate your brand, make meaningful connectionsWith a variety of opportunities to fit every budget or set of marketing objectives, sponsorship of our events will giveyou brand recognition and valuable exposure with your top prospects and clients. Get in touch with your accountexecutive for help customizing a package that delivers the greatest return on your conference investment.February 12 – 14, 2018Georgia World Congress Center, Atlanta We love the Training Conference because we feel like these are real, quality attendees. I find that they are very prepared, and they come out to the trade show floor with some very specific things in mind…I’m pleased to say that last year we had three leads that turned into significant business for us, which is really exciting for a small company.” Diane Senffner, CEO, President, Cine Learning ProductionsI always leave the Training Conference & Expo inspired and 2017 Attendee Job Titlerejuvenated. I’d recommend this conference to everyone lookingto excel to in the training and development industry.” CLO/COO/VP/Director or above .............. 21% Manager/Supervisor ............................. 28% John Congemi, Director, Employee Development, MasTec Training Specialist ................................ 28% Instructional Designer/Developer .............. 9%Gold Show Sponsorship Package: Click here to check out Total 2017 Attendance • Full Page Ad in the Official Show Directory the full Conference • Full Page Ad in the Jan/Feb Top 125 Issue Prospectus 2,089 • 728 × 90 Top Leaderboard on 21 www.TrainingConference.com • Gold Show Sponsor Status • 100-lead white papertrainingmag.com

Training Top 125 2018Be part of the industry’s premier awards program 2017 Training Top 125 companies include: 1. Keller Williams Realty, Inc. 2. New York Community Bancorp, Inc. 3. Leading Real Estate Companies of the World 4. BNSF Railway 5. Sonic Automotive, Inc.Training Top 125 Black-Tie Gala Training magazine’s Top 10 Hall of Fame comprises elite companies that earned a Top 10 ranking in theMonday, Feb. 12, 2018 Training Top 125 for four consecutive years. Members provideGeorgia World Congress Center, Atlanta editorial guidance, serve as awards judges, and collaborate on industry thought leadership white papers.Now in its 18th year, the Annual Training Top 125 Black-Tie To date, Hall of Fame companies include: Booz Allen Hamilton,Gala is the “main event” in which the 2018 Top 125 Honorary Deloitte, Ernst & Young, Farmers Insurance, IBM, KLA-Tencor,Companies find out where they rank on this coveted list that KPMG, McCarthy Building Companies, Inc., PwC, SCC Softshowcases Fortune 1000 companies’ best practices in Computer, Verizon and Keller Williams Realty, Inc.learning & development 22Sponsorships starting with:• Two (2) complimentary tickets to the Black-Tie Gala• One (1) post-Gala HTML blast sent on sponsor's behalf by Training magazine to all Top 125 Gala attendees• Pre- and on-site branding• A toast from the stage with Training’s editor and the Top 125 Hall of Famers• Opportunity to provide a specialprize giveaway, or provide asmall gift item at each placesetting (650) Contact your Training Account Executive for specialty Gala Sponsorship Opportunities (including tickets to the Gala)trainingmag.com

Events 2018October 8 (pm) – 10, 2018 Training magazine’s 4th Annual DEiasrclyou-Bnitr.d..page 16McCormick Place West, Chicago HICnCienlotrontoviffaniectraioNetnenescPwIerno .OTg . r r.ara .lim n.e .isan ./g n.T ..hs ..e ..R .A. ..il v .l.e ..en .. r ..E s ..x .i.p d .. e ..e r ..i .e. .•.n ..c ..eN .. .. e. .. . w .. S. S.SeeeOpppttr t. .l.22e274a5(–pn(2mps5m) –)2–927 Co-Located Events:Innovative and interactive sponsorship options,along with unique competitions and opportunities Innovationsto demo your best products, allow you to keep yourbrand top of mind with the eLearning industry’s © Richard Nowitzforward-thinking influencers, decision-makers, andtrendsetters. ❙❙❙❙DBUGresieveSteoMGEcaoinmabgli.ealesg..ement.www.OnlineLearningConference.com EXPERIITE’SNTIAL! Anticipated LeDtaeDtnvhidegelloigenpao,roSDndoiislnturigmut—ipoetns,—s Attendance: roll! 400-500 #olconfSponsorship options include:• Vendor Demo Table• 30-minute Vendor Demos (2)• 728 × 90 Top Leaderboard on www.OnlineLearningConference.com• 200-lead white paperContact your account exec forfull sponsorship details.trainingmag.com 23

Events 2018Innovations In the past three days, I’ve felt like a kid in a candy store. This has been absolutely fantastic —A curated expedition into the future of all these tools and ways to use simulations andlearning at work virtual environments.”What is the nature of learning in the digital enterprise, and Rick McNamara, Senior Managerwhat role will trainers play in it? Innovations in Training (IIT) of Instructional Design, Siemensis an immersive experience that kicks off after Training’s twobig conferences — Training 2018 and the 2018 Online LearningConference — with a focus on imagining, experiencing, andcreating a new future of learning. Each IIT event features localand national innovators as guides.This “on the road, board the bus” experience takes attendeesto various sites throughout the conference host city, whereinnovation is happening live and in real time and at a widearray of corporate and academic locations.Limited exclusive sponsorships are available.Contact your account representative for details. I loved it! I really liked the boutique nature of this event. There was a really nice balance between low tech and high tech. There are things that I can apply tomorrow and there are things that I can build on that could change the way things work for us a year from now. It was very, very practical.” Adam Smith, Learning Partner, Alberta Treasury Branchtrainingmag.com 24

Production 2018Training magazine is published 6 times a year, with a print circulation of 40,010.Each issue includes an accompanying digital edition that is archived indefinitely onTraining’s website, TrainingMag.com, which logs 100,000+ page views per month.2018 TRAINING DISPLAY COLOR RATES Send all print ad materials and direct all print productionAd Size 1× 3× 6× 12× questions to: Two-Page Spread $19,500 $18,500 $17,300 $16,400 Full Page $10,200 $9,700 $9,100 $8,000 Bethany Lewis 2 ⁄ 3 Page Production Manager 1 ⁄ 2 Page $8,300 $7,850 $7,350 $6,400 1 ⁄4 Page $6,500 $6,150 $5,775 $5,025 Phone: 612.723.1222 $4,100 $3,900 $3,650 $3,300 [email protected] Spread Magazine Trim size:Provide 2-page spreads as single-page files 8 × 10.75 inches. Keep all critical text and graphics 0.5\" from all edges. Full Page, no bleed Full Page w/bleed Background bleed size: 8¼ × 11 inches2/3 Page 1/2 Vertical 1/2 Horizontal 1/2 Horizontal Spread 1/4 Square 3⅜ × 4⅞ inches4½ × 10 inches 3⅜ × 10 inches 7 × 4⅞ inches 15 × 4⅞ inches Training magazine has a special relationship with Issue Ad Close Materials Due ISA: The Association of Learning Providers. If you’re a JAN/FEB 12.18.17 1.5.18 member, be sure to ask your account representative MARCH/APRIL 2.22.18 2.26.18 about special rates for members only. MAY/JUNE 4.4.18 4.9.18 JULY/AUG 6.4.18 6.7.18trainingmag.com SEPT/OCT 8.7.18 8.10.18 NOV/DEC 10.3.18 10.8.18 25

Give us a shout 2018 We have conducted webinars with TrainingMagNetwork for years. They host some of the most professional webinars in the industry, and their team is extremely professional, always striving to offer the highest quality content to their readers. The steady stream of exposure we gain for our team of experts and the topics covered have been integral to our overall marketing strategy.” Nancy Brenny, Vice President Marketing, Wilson LearningFor marketing solutions, ideas, and For article and product submissions: For all things conferences, contact:opportunities, contact the publishing JULIE GROSHENSteam with the most leadership, LORRI FREIFELD VP – Conferencesyears of experience, and service in Editor-in-Chief 651.698.1911the industry: 516.524.3504 [email protected] [email protected] DICK POWELL MIKE MURRELL VP – Expositions President/Publisher SONJA MISHEK 952.417.6504 952.401.1283 Social Media [email protected] [email protected] 715.222.7544 LEAH NELSON [email protected] Conference Operations Director LORI GARDNER 612.340.4742 For production, billing, circulation, [email protected] Associate Publisher and website questions and service, STEVE DAHLBERG 952.451.6228 these nice folks can help: Creative Engagement Director [email protected] 612.432.5442 BETHANY LEWIS [email protected] JEFF RICHARDS Production Manager PAYTON POWELL Account Executive 612.723.1222 Account Executive 612.309.1129 [email protected] 612.978.4195 [email protected] [email protected] VICKI BLOMQUIST PHILIP JONES Marketing Director Follow Us! VP – Market Strategy 952.929.7194 612.354.3525 [email protected] [email protected] JEREMY TEWS BRYAN POWELL Digital Marketing Manager VP – Finance/Operations 815.977.5283 612.922.9399 [email protected] [email protected] MATT TEWS MELISSA MOSER Webmaster Advertising Administration 763.712.8555 763.300.2742 [email protected] [email protected] 26trainingmag.com 1.3.18