AEA-Project-Win-Win

Project Win-Win                        WINS NON-DUES                AEA REVENUE COMMUNICATI          MEMBER WINS ON  OPPORTUNITIES                    



Project Win-Win For AEA to act as an ongoing positive force for the electrolysis industry, it must truly thrive, not merely survive. Each of the opportunities presented in this booklet is designed to provide a win for AEA, the Members, and the companies the electrolysis industry depends on. Each serves one or more of the goals detailed within. Some are already in place; others are options for the future. AEA Wins Membership Growth and Retention Strong membership numbers = Industry influence and favorable group rates. Non-dues Revenue = worthwhile and continual reinvestment in the members. Non-dues Revenue (NDR) Revenue from things like products, sponsorships, and advertising, is critical to the health of a non-profit association. Communication Regular contact is critical to creating a cohesive association, as well as a positive feedback loop that benefits everyone. Member Wins New clients, easy access to reliable services, at discounted rates. Increasing the visibility of their individual practice, without taking time away from actually serving clients. Maximize Opportunities Over the past few months, Hammer Data Systems (HDS) engaged in a broad evaluation to identify under-used opportunities that provide win-win benefits. Hammer Data Systems (HDS) does not envision any large development projects for 2017, so if AEA wants tobegin pursuing any of these opportunities, HDS is willing to carry the related billing over into next year’s budget.

AEA Member Websites The Members Only website packages were the proof statement for Project Win-Win and have been extremely successful. The ability to easily get a professional quality website at a great price from a trusted source gave people a compelling reason to join AEA. Members report dramatic increases in new clients and most are able to cancel expensive monthly contracts with companies like Dex and YP. NEW! As of April 2016, AEA officially endorses this project and receives a referral fee for each new site.

Matching Business CardsWith AEA officially on board, we can build on the success of the websites by offeringmatching products, like customized business cards. HDS has a contract with VistaPrintthat allows the Presence Team to customize the cards for the Member and have themshipped directly to their door. Members do not have to figure out downloads or dealwith printers. AEA keeps a percentage of each order.

Online SchedulingOnline scheduling services provide valuable features.The Members were interested, but alsointimidated. HDS evaluated over a dozenservices to find the best match for featuresand price. We selected SnapAppointments.We negotiated an affiliate arrangementon behalf of AEA which provides AEAwith an ongoing revenue stream andalso gets Members a discount on apre-vetted and high value service.

Mailers & Mailing Service Direct mail is a very effective way to promote a local practice. We have been trying for several years to add value to AEA Membership by making it easy enough for Members to take advantage of this. Some have taken advantage of the free downloadable postcards, but most just don’t know what to do with them. To solve this, HDS created a relationship with InfoUSA – a primary leads and mailing house. By purchasing local leads in bulk in advance, HDS can order print-to-mail in smaller quantities on behalf of the Members at a much lower price than they would pay individually, while still covering our costs. We designed a full set of AEA-themed postcards in a variety of sizes and made them available in the AEA Online Store. Members can pick a design, a quantity, and make some simple choices about whom to target. The Presence Team will take it from there. AEA keeps a percentage of each order.

Online Transcripts Anyone who uses AEA to record their CEUs has the ability to go to the AEA Website and view or print their transcript whenever they want. This is convenient for the electrologist and reduces the cost and time for printing and mailing transcripts each time someone earns new CEUs. Online JOE exams are now automatically posted to the online transcript as soon as they are submitted. This valuable resource now also includes information promoting related products and services, including the JOE, Affiliate Events, Home Study courses, and the IBEC Study Guide.

AAddvveerrttiissiinngg PPacksFacebook, Google, and Bing all offer options to promote local businesses that are agood match for AEA Members, but the technical details can be overwhelming. HDS cansimplify this and add value to AEA Membership by setting up ad packages in the AEAOnline Store. The Member can specify a budget and prepay for the ads. The PresenceTeam will handle creating and setting up the ads.The Member will pay the ad budget,plus a reasonable setup fee. AEAkeeps a percentage of each order.

Welcome Kit The presentation folder uses the same layout as the ones already offered by Ways and Means to make sourcing simple. It features the new AEA themes, organizes the information, and uses the inside flaps to feature important information. Contents are designed and arranged to encourage exploration and engagement. The left side contains the standard AEA publications, Membership Certificate, and Welcome LetterThe Welcome Kit is the first impression a new Member gets after joining. It needsto present AEA as an organization that is moving forward and committed toprofessionalism. It needs to say, “Joining AEA was a great decision!”Randa Thurman is doing a great job of making the most of an inkjet printer and acollection of gathered materials, but this packet needs the attention of a professionalprinter – i.e. Karen Portnoff. This packet should also be sent to lapsed Members whorejoin after a period of three years of not being Members.The Welcome Kit is an opportunity to tell a new Member about all the resources availableto them, promote Ways and Means products, and connect them with Suppliers.

The right side contains a setof professionally designed,AEA-themed informationsheets and an envelope ofsamples and special offers.HDS has already done muchof the design work as part ofpreparing this booklet andKaren is confident that she canproduce the results. Envelope contains Online Store information and samples of a variety of items available from Ways and Means. AEA can also sell space in this packet for supplier-provided information and/or special offers.

IBEC Study GuideThe IBEC Study Guide is the most popular item in the Online Store. It is also the itemmost purchased by non-members and schools training new electrologists. Some of theinformation included in the Welcome Kit, such as the Membership brochure and CPE/CEU information, can easily be tucked into each copy of the IBEC Study Guide as it isprepared for shipment.whceorenttinoufiinngd education opportunities Home Study Courses AEA Annual Convention TRhhoseeatefulvvecdiCeecoyowtna.rnotFpCitnloiopnourgruimomnyinvg.mocgereoidetEdtmdeminu/uefcahoca(onraCmtmytiEoiosaeRnontCsiuthou)roncdmevysiesitJa&toaeotibEnlte1hxoc.yhe5uotibtrCAouittrhElEooUAfisrgrsi’Seyy.she.nFcAooadonwrrs’mnmscau/caonacosrdloeenCncvtinvooeofennolelnvetraitemoaironnngantuitvuoioeipsnnist Journal of Electrology IBEC Study GuideEgwtaiohnuictrnsidhothlaieunaengdedtmh.lhyiFteeoiowoaxmrnhanmeemos nofstiotnrJyueaOoaditunEsyiosfoepopnfsar.rfsmoeEslgsaerasrtratahnaiormen.sn3ieenvClgxfi-asEitmUs TEGhifnlaeEoeuvnlcreiaIddttnchlreutotteerahlooorebInlrBgolaIEeCiBgsCttEeiiroseCCrtsntst(ieoaafSCiretutltuPeidBrfcdiEocl)PieycaareeoGirtndxinfoauepsnoimsidnrfseSeigsotp.un-eadaixsryialnamgn s electrology.com/joeFind Preealepcptrrovoeldoagnyd.Acfofimlia/teeCvEeUnEtsvents at INTERNATIONAL BOARD OF ELECTROLOGIST CERTIFICATIONTrack Your CEUsTEahdneudAcpaErtAiinotnmyUaoknueirtssC.itEVeUisaitstryeafnloesrcctyrriopoutl.otgoyt.rcaockmy/ocueruCs otontviineuwing

Amazon & Affiliate LinksThe IBEC Study Guide already exists on Amazon due to people selling used copies. Itwould cost about $250 to get an ISBN number for the IBEC Study Guide, allowing AEAto sell it through Amazon. We’ve done the math including the Amazon fee structureand this appears to be viable. This makes use of the Amazon marketing juggernaut topromote the current Study Guide and AEA itself to a huge number of people over theused copies and the fraudulent products currently found by searchers. AEA can evenchoose to use Amazon’s Fulfillment service to handle shipping.AEA recommends a list of reading materials, most of which are available throughAmazon. It is a minor task to set up an Amazon Affiliate account and direct people tothese materials using the affiliate links. AEA gets commission on anything purchasedthrough these links, resulting in some additional income for doing something it isalready doing anyway.

Electrology World BlogThe stumbling block for an AEA blog has always been that nobody has time to writefor it. However, the EW is published quarterly and always includes several full-lengtharticles. It is trivial to paste these articles into a blog (WordPress is already installed)and schedule them to publish once per month. This reuse of material in an online formatdraws search engines and provides new promotional avenues with very little effort.

Email NewsletterElectrology World is great, but it only goes out to Members. AEA also has contacts fornon-Members, including CPEs, lapsed Members, and those who make Online Storepurchases.A monthly email blast is an easy way to stay in touch with everyone to promote productsand special events, remind them of available resources, and let them know about newhappenings.A regular email newsletter also provides another opportunity to place supplier ads!

AEA CurrencyGift certificates usable in the AEA Online Store are a great way to reward people whilekeeping the benefits in-house. Examples of uses include raffle giveaways, incentives toattend events, rewards for promoting electrolysis,gifts to graduating Electrology students, etc.

Promoting Event AttendanceOne of the most valuable things a Member can do for the electrolysis industry is toattend a related event as an exhibitor or speaker. AEA and its Affiliates should be doingeverything in their power to enable and encourage this, as well as continuing to doevents like the PCOS Awareness Symposiums.Many non-profit organizations have an event kit that they provide to anyone who wantsto hold a fundraiser including talking points, print-ready poster and handout designs,swag, and public shout-outs. In this age of inexpensive full-color printing, AEA can dobetter than a handful of black-and-white pamphlets.Doing these events can involve significant time, effort, and expense. The more AEA cando to reduce these obstacles, the more ambassadors the industry will have.

New Products & ServicesA steady stream of new offerings gives a sense of Ferriman Gallwey 12 34activity and keeps Ways and Means products from Chart Agetting stale. BThe new design standards and the need to examinethe current sell sheet/brochure language provides Ca perfect opportunity to freshen up the AEA printedproducts and bring them in line with the new look. DThere are also plenty of ideas for new products thatcan be introduced at regular intervals, so there’s Ealways something new to announce. F Frequently Asked Questions G Q: How long does each treatment take? H A: Treatment time can vary from 15 minutes to an hour or more, depending on previous hair removal methods, the I area of the treatment and the amount of hair you wish to remove. Electrolysis Hair Removal for Darker Skin Q: Is Electrolysis painful? Live A: There is a sensation associated with the treatment that your life with confidence Lifetime changes bring great joy, invaluable may be interpreted as a slight warming effect, but with life experience and an ageless elegance. As we age, we want to maintain our signature look today’s technology, your comfort has been maximized. regardless of what life brings. If you feel that excess facial or body hair is concealing your Electrolysis Hair RemovalQ: How much does Electrolysis cost? beauty, there is a way to get the hair-free look for Hormonal ChangesA: Electrolysis is considered a very cost-effective method of you deserve. hair removal. The overall cost is tied to each individual’s Free a professional Electrologist, recommended treatment schedule. Your Electrologist will yourself from unwanted hair ment will be conducted to discuss with you the optimum program to achieve the Electrolysis, permanent hair removal, can could be related to excessive reveal the full extent of your beauty. Without r growth cycles, the quantity Liveresults you desire. question, you will love the smooth, healthy lookevious use of temporary hair Q: Can unwanted hair be removed you can achieve with permanent hair removal.mone function and stress all your life with confidencefrom all body areas? our own treatment program. LifetimA:eUPclnhewaaasnengtreeedfsehrbatriorintchagengbbarecerkaemptaojnoveeyld,ffoirnor mvaafmululolasltbisbltoeindyg areas. you answer yes life expertrieeantmceenatnadreaasn. ageless elegance. As we of questions: us because of age, we want to maintain our signature look able to react to regardless of what life brings. If you feel that excess facial or body hair is concealing your beauty, there is a way to get the hair-free look you deserve.ight? Live your life with confidence Free yourself from unwanted hair Free Electrolysis Eliminates Unwanted Hair – Permanently – Electrolysis, permanent hair removal, can yourself fromWiuth nUnwsurapasnsetdeRedsulths. air reveal the full extent of your beauty. Without question, you will love the smooth, healthy look you can achieve with permanent hair removal.

Online Store AdvertisingThe new Online Store offers a number of possibilities for expanding the advertisingoptions that AEA is able to offer to suppliers and schools. Large Homepage Banners appear in the rotating banner on the Online Store homepage. Sidebar Banners appear in the sidebar. Third-party products and services can be listed and added to a Wishlist, just like normal Online Store items, but link to an external website to order the product. Disclaimers that orders are placed with a third-party appear everywhere the user clicks. HDS recommends that products and services using this option be required to offer an AEA Member discount and/or an affiliate arrangement with AEA. This is currently in use for the Online Scheduling service and the AEA Member Websites

Personalized AutoPostsAEA Members are making heavy use of the Facebook Autoposter to keep their FacebookBusiness Pages active. In May, the AEA’s official Facebook page also started receivingautomatic posts. The cost of keeping these feeds populated with new content can bedefrayed by allowing Members to purchase an upgraded subscription that personalizesthe automatic posts for their practice – a feature they have requested.

More Membership TypesCreating lower cost, non-voting Membership options is a great way to expand the reachof electrolysis and to grow the organization. We see several opportunities that wouldbenefit everyone involved. STUDENT SCHOOL ASSOCIATEStudent Memberships allow AEA to The value of ongoing communication Associate Memberships keep AEAencourage and assist people entering with the schools can’t be overstated. in touch with those who supportthe industry. They also provide a They have tremendous influence over or interact with the electrolysissolid gateway to full membership. how their students view AEA and AEA industry, such as suppliers, serviceAEA would now have their Membership. If a school feels like it is providers, and those in associatedcontact information for ongoing a part of the organization and benefits fields. It helps to remind themcommunication, event promotion, from that involvement, it is far more that electrologists are a part ofand membership follow-ups. likely to encourage students to join. their client base and available forBenefits that could be promoted to referrals.student Members include: Benefits that could be promoted to schools include: Whenever we speak to providers onReduced Convention Pricing behalf of AEA, the person we speak(which AEA already offers) Bulk discounts on IBEC Study Guides to responds with, “I actually have some hair I’d like to get rid of.” WeInvitation to the Increased exposure to potential always offer to point them at an AEAAEA Facebook Group students Member electrologist in their area.Electrology World Print and Online badges promoting Benefits that could be promoted to their AEA Membership to potential associates include:Email Newsletter students Print and Online badgesGraduation Kit including: Free Listing on the Schools page promoting their AEA Membership Congratulations Letter Reduced Convention Pricing Free Listing on the Associate Members page IBEC Study Guide Invitation to the AEA Facebook Group Reduced Convention/Exhibitor Online Store Gift Certificate Pricing AEA Samples Electrology World Invitation to the AEA Facebook Special Offers from Suppliers Email Newsletter Group AEA Membership Information Student Membership Information Electrology World Discount on EW and/or Home Study CPE Information Advertising Email NewsletterPossible matching to an Highlight on Member Profiles for Discount on advertising optionsAEA Member mentor Graduates? Discounted rates for website workReduced fees to attend Affiliate Option to request an AEA speaker orEvents for education and Master class? Access to promotional Membernetworking Discounted rates for website work services that benefit AEA such as mailings and online scheduling. Access to promotional Member services such as mailings, online scheduling, and the Autoposter.





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