2019 Oktoberfest Sponsor Brochure

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Great Exposure for your business! 1500 attendees at Don’t miss out on this historical Royal Family and nostalgic community event! announcement events! A few of the benefits of being an Oktoberfest sponsor: Benefits will vary with event. Business name/logo on event tickets and/or printed programs Signage or display at event; business mention as part of program Business logo on appropriate page on the Oktoberfest website Business name or logo on social media promotion of event Attendee “giveaway” promotional item (select events) www.oktoberfestusa.com Demonstrate your support and community involvement in person, in print and online!

100,000 parade attendees (estimated) ! Economic Impact & Community Attitudes Total Annual Economic Impact $15 Million $1.17 Million 2cr1e1ajotebds Tax Payments to State & Local Governments (full-time equivalent) What Oktoberfest patrons are saying 98% 90% 82% 80% would feel feel feel recommend Oktoberfest Oktoberfest Oktoberfest Oktoberfest promotes is a good value to friends reflects a German heri- and family positive com- tage & culture for their members munity image in La Crosse entertainment of La Crosse dollar 70 Zip codes represented among just 413 persons surveyed at the parades $202 20 for 20 #2 in LaX 20% percent of Residents: Oktoberfest Average spending patrons have is second most valuable by patrons while attended 20 years community event or more (after Rotary Lights) attending Oktoberfest Economic impact based on data from the 2014 Oktoberfest celebration (Sept. 25 to 28) collected and analyzed by the Fiscal and 40,000 patrons across Economic Research Center, Department of Economics, University of Wisconsin-Whitewater. Attitude, tourism and attendance data two fest grounds collected during the 2014 Oktoberfest celebration by the DECA Club of West Salem High School. Value study data collected during a 2014 survey of La Crosse residents and college students by the Department of Economics, University of Wisconsin-La Crosse.

2019 SPONSORSHIP OPPORTUNITIES All Oktoberfest sponsors will Gem.u.tlichkeit SPONSORSHIPS receive recognition based on the benefits table on the inside You can help fund community relations activities of back cover. Select sponsorships the Royal Family and Grenadier Corps throughout may be eligible for additional the year. Starting the week after Oktoberfest with recognition opportunities visits to local schools, nursing homes and other depending on the particular locales, the Royal Family and Corps engage in a year-long schedule of activities around the region event, activity, or venue in support of other community groups and bring selected. Oktoberfest office the “gemütlichkeit” of La Crosse to many staff can help you with communities across the region. $500 selection and details. EXCLUSIVE SPONSORSHIPS Only one sponsor will be accepted for the following activities, events or venues. DAY SPONSORS FRIDAY OR SATURDAY THURSDAY OR SUNDAY FESTIVAL DAY SPONSOR FESTIVAL DAY SPONSOR (1 only each day) (1 only each day) Friday or Saturday of Thursday or Sunday of Oktoberfest weekend – Oktoberfest weekend – includes special entrance recognition includes special entrance recognition $3,000 $2,000 PARADE SPONSORS (Presenting Sponsors) MAPLE LEAF PARADE TORCHLIGHT PARADE More than two miles of Be part of “lighting up the north side” Gemütlichkeit with 100,000 of your new best friends – a community tradition – one of our festival’s most unique events – kicking off fest in style $10,000 $5,000 EDELWEISS PROCESSION MAPLE LEAF PARADE $1,000 MUSIC AWARDS $2,000 VENUE SPONSORSHIPS HERITAGE TENT DOWNTOWN MAIN DOWNTOWN Celebrate our rich cultural STAGE GARDEN STAGE heritage with an authentic Our main entertainment What’s better than Oktoberfest experience in the venue with both fest music, fest food, Heritage Tent. your favorite beverage authentic and headliner entertainment and sunshine? $8,000 $10,000 $10,000

S ACTIVITY & EVENT SPONSORSHIPS MULTIPLE SPONSORSHIP OPPORTUNITIES ARE AVAILABLE WITH THESE EVENTS AND PROGRAMS. ROYAL FAMILY ANNOUNCEMENTS FESTMASTER BALL PARADE MARSHAL ANNOUNCEMENT One of the community’s most Program and dinner to announce anticipated events – who will be who will lead the two largest parades the new Festmaster? in La Crosse $2,500 $500 MRS. OKTOBERFEST RECEPTION SPECIAL FESTER ANNOUNCEMENT Recognizing women devoted to The “Tanz Fur Alle” (Dance for All) community service announces the fest family’s youngest $2,000 member each year $750 FESTIVAL EVENTS LEDERHOSEN LUNCHEON LADIES’ DAY LUNCHEON Authentic German fare on opening day Always educating and entertaining with music by the Oktoberfest Singers (held the week after Oktoberfest) $1,500 $500 CRAFT BEER NIGHT PARADE MARSHAL BREAKFAST Be part of one of the nation’s fastest A Sunday morning staple for many years. growing movements – a sell-out $500 event each year $2,500 PROGRAM & SERVICES SPONSORSHIPS GERMAN EDUCATION OKTOBERFEST MEDALLION HUNT SCHOOLS PROGRAM Discover the location of this coveted A collaborative with the La Crosse piece of Oktoberfest history. Are you School District to advance German one of the many seekers under culture and understanding the medallion’s spell? $750 $1,000 SPECIAL FESTER CARNIVAL TIME SHUTTLE BUS SERVICE The Carnival opens early and Each year hundreds of fest-goers ride exclusively for children with special needs the convenient shuttles between $1,000 grounds or to/from their hotels $500 Prost! www.oktoberfestusa.com

2019 SPONSORSHIP BENEFITS (BENEFITS BASED ON SPONSORSHIP DOLLAR THRESHOLD) PROMOTION $500 $1000 $2000 $3000 $5000 WEB SITE & SOCIAL MEDIA Rotating logo/business link on site home page Large logo/business link on sponsor page Medium logo/business link on sponsor page Small logo/business link on sponsor page Business name with link on sponsor page Recognition on Oktoberfest Social Media PRINT PROMOTION Business logo in festival program booklet Business name (text) listed in program booklet Sponsor window cling to display your support GROUNDS SIGNAGE Logo displayed on Downtown Grounds Sponsor board listing on Downtown Grounds RECOGNITION PREMIUMS Annual commemorative stein Annual commemorative ceramic mug/crock 4-Day admission pass with business name 4 8 12 16 4-Day admission pass 5 6 12 18 34 Beverage tickets 8 16 24 36 60 Pre-fest Sponsor Kick-off Social (admit 4) Post-fest Sponsor/Volunteer Luncheon (admit 2) Maple Leaf Parade “Reviewing Stand” admissions 4 8 12 Reduced price beverage tickets (advance only) Parking pass All sponsorship prices, information and benefits subject to change without notice. All sponsor details (prices, benefits, responsibilities, etc.) will be defined in contract between sponsor and La Crosse Festivals, Inc. Sponsor contracts signed after May 31, 2019 may not include all benefits listed above due to availability.

I WANT TO BE A PART OF Oktoberfest 2019! Thank you for your interest as an official 2019 Oktoberfest Sponsor! We rely on business support to bring a successful Oktoberfest to the La Crosse community each year, and we truly appreciate your contribution to this longstanding tradition. Please complete the details below to let us know how you wish to sponsor Oktoberfest. All sponsorships, benefits and responsibilities will be defined and finalized by contract. Once we receive your information, we will contact you with further details about your sponsorship. 2019 SPONSORSHIP Preferred Sponsorship: Gemütlichkeit (Community) Sponsorship - $500 Exclusive Sponsorship Activity/Event Sponsorship Specify____________________________ Specify____________________________ Contact Information - - - - - - - - - - - - - - - - - - - Contact Person____________________________________________________________ Company_________________________________________________________________ Title______________________________________Phone__________________________ Email____________________________________________________________________ Website__________________________________________________________________ Address__________________________________________________________________ ________________________________________________________________________ Authorized Signature_______________________________________________________ Date_____________________________________________________________________ Check Enclosed (payable to “La Crosse Festivals, Inc.”) ! Please invoice me for the amount. Return this La Crosse Festivals, Inc. LA CROSSE, WISCONSIN form to: P.O. Box 1716, La Crosse, WI 54602-1716 # Telephone 608-784-3378 — FAX 608-782-2098 www.oktoberfestusa.com — [email protected]

Danke to our 2018 Oktoberfest SPONSORS Altra Federal Credit Union La Crosse Tribune (River Valley Media) Aramark Uniform Services (Robert Wilson) LHI Bakalars Sausage Co. Inc L.I.N.K Magazine Baird LTC, Inc The Board Store Main Street Law Office, LLC Borton Construction Marine Credit Union Brickl Bros Mayo Clinic Health System Brothers Bar Merchants Bank Carrier Insurance Mid-West Family Broadcasting Cary Heating and Air Conditioning Mike’s Hard Central Animal Hospital The Monogram Company Cleary Management Morrie’s Automotive Group Communication Service WI LLC Morrison & Associates Coulee Bank O’Flaherty Law Coulee Region Women’s Magazine Old Style Oktoberfest / PABST Dairyland Power Co-Op Pearl Street Brewery BE A PART OF THE TRADITION! Designing Jewelers Pepsi-Cola Bottling Co. of La Crosse Downtown Mainstreet, Inc Pet Me Scratch Me Dog Day Care Presorted First Class Endodontic Specialists of La Crosse, LTD Pogy’s – P&E Enterprises U.S. Postage Festival Foods QTH First Supply Radisson Hotel La Crosse PAID Fetzer Vineyards The Remainders Fowler and Hammer River Bank Permit No. 193 Fox 25/48 Riverfest Inc Winona, MN Gillespie & Associates Rod’s Ride on Powersports Gundersen Health System Ron Hammes Refrigeration Hampton Inn S & S Distributing Harter’s Quick Clean-Up Satori Arts Hillsboro Brewing Co. Silver Spring Foods HSR and Associates Inc State Bank Financial Inland Stifel Intech Summit Brewing Co. (La Crosse Bev) JKHerman Design SURLY (Beechwood) Kaplan The Salon Professional Academy Kramer’s Bar and Grill Travel Leaders Kish & Sons Electric, Inc US Bank KQEG TV – Magnum Broadcasting Vendi Kwik Trip Weddings by Nancy La Crosse Beverage Wells Fargo Explore La Crosse Wichelt Imports La Crosse Area Chamber of Commerce WKBT La Crosse Premium Water WXOW More than La Crosse Radio Group Xcel Energy 26,000 La Crosse Tavern League Facebook followers