saranyaK_Portfolio

PORT FOLIO

SARANYA KITTIDEC 2

A CHACHAN 3

CON TENTS 4

CONTENTS 4 About Me 9 Resume 10 My Work 34 Experience 44 Hobby 5

ABOUT ME 6

Hi! I'm Saranya I'm Saranya Kittidechachan, a designer from Thailand, graduated from an Industrial Design program with 2 years of experience in internship handling Branding and Product Design, Seeking an entry-level position to begin my career in a high-level professional environment. To secure a challenging position in a reputable organization to expand my learnings, knowledge, and skills. I have experience in both Graphics and Products design and also interesting in Branding and Cooperate Identity Design. I can work with others and quickly adapt to the environment. I always like to learn new things in order to find out my passion and I will never stop improving myself. 7

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SARANYA KITTIDECHACHAN JUNIOR GRAPHIC DESIGNER CONTACT EDUCATION 1/394 Budhabusha36, Bangmod, 2017-2021 INDUSTRIAL DESIGN Thungkru, Bangkok 10140 School of Architecture and Design, T: 081-447-1983 King Mongkut’s University of Technology Thonburi E: [email protected] GPA : 3.38 STATEMENT INTERNSHIP Freshly graduated student from 2019-2021 JACOB JENSEN DESIGN STUDIO Industrial Design program with 2 years Design Apprentice experience internship handing Branding Work in the graphic design team, (Rebrand and prepare some and Product Design, Seeking an entry- artworks for them) and sometimes also works with the product level position to begin my career in a design team (Making 3D models and rendering packshot images). high-level professional environment. To secure a challenging position in a EXPERIENCE reputable organization to expand my learnings, knowledge, and skills. 2018 SHIBAURA INSTITUTE OF TECHNOLOGY (SIIT), JAPAN 2019 Asia Global Design Workshop SKILLS A Japanese university’s workshop that works with Thai and Korean 2020 students, designed to solve the Japanese people’s daily problems. Adobe Photoshop Adobe Illustrator NANYANG ACADEMY OF FINE ARTS (NAFA) X KMUTT Adobe Indesign International Furniture Design Workshop Adobe XD A furniture workshop that works with Singapore’s students, designing Rhino wood furniture to showcase in Baan lae suan fair. Keyshot THAILAND CREATIVE & DESIGN CENTER (TCDC) LANGUAGE Design Thinking Workshop (Solar Ventures) A workshop organized by TCDC, working with engineers and experts, Thai designing innovations from solar cell systems. English INHOME FURNITURE Freelance Design new furniture collection for the brand, making 3D models and model renderings, including a technical drawings for manufacturing. KMUTT X SIIT X MCUT Asia-Link Bangkok Workshop (Street vendors) Work with Japanese and Taiwanese students by designing something that can enhance the street vendors of Thailand. DEPARTMENT OF INTERNATIONAL TRADE PROMOTION, 9 MINISTRY OF COMMERCE, THAILAND (DITP) Big Toy Design (Play Experience Design) A toy design workshop that work with the brand entrepreneur. 

MY WORK 10 

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01 Turtle Concept Keyword Exhibition 2018 This project was the first project that I did when I was a first-year student, the purpose of this project is to understand the geometry and materials by bringing the keyword that described the turtle to create the artwork, Simplify the turtle form into geometry, and using materials that are related to the keyword. The concept's keyword is Energetic and lively, that come from the habit of my turtle. And I use the curve line to describe the flow feeling and the movement of the turtle. Everly design development, I use 'rule of third' to help me in finding the focus point. And the material that I use is Wood and Colorful Knitting, to make a constrast with strength anf fluffy feeling. 12 

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02 Tom and Jerry Wooden Toy Project 2018 The concept of this project is to create a toy for 1-3 years old children, to help them develop imagination through their play. Mouse and cheese is a simple symbol that children can understand easily, so when children pull a rope, the mouse will move to a cheese. Skills that I have learned from this project are research skills, because I have to understand the context of the children aged 1-3 years old first and have to know which skill that they have to develop so we can design the toy for them. Designing the toy is not only for fun but its have to give a benefit for the children too. Another skill that I have learned is doing wood mock-up, in this project I have to do all of the processes from sketching to making a paper model, writing a technical drawing, finding the proper wood, coloring, assembling, and finishing. It makes me proud and fun in this project. 14 

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03 Hidden Light Table Lamp Design 2018 The concept is the table lamp for people who need light for their waiting activity before they feel more sleepy and do not want to disturb other people in the room. The target group is the students who live in the dormitory. Materials : Polypropylene and Acrylic with the Injection molding process. 16 

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04 Dec·o Plate Design 2018 To create the moment of sharing together Decorating Plate forby creating food decoration with the output of impression, Surprising the kid to become Control nutrientsproud of their parents. Creating the product to help and support Guide the proporsion for the user in order to make the special effect user and making Mindset. for food decoration easily and be able to control nutrients and health-conscious from the output of decoration which refers to the good caring of true love. 18 

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05 2÷1 Furniture Collection Design 2019 This project started from the International Furniture Design Workshop with Nanyang Academy of Fine Arts (NAFA), We have to work in a group with Singapore students to design the collection of modular furniture. In this project, we have to submit the 3D models renderings and the technical drawing for the manufacture. To show in Baan lae suan fair. 20 

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06 Dream Career Game Card Design 2020 The game concept is to guide and give the information about the new career that is related to their field to the children in the community, making them know and understand the role and the context of each career.​ The target group is Primary - High school students. The career in this game is the career that is related to their contextual life and their field. (Can be possible for them) And how to be these career no need to study in the high level, they can use their own talents and their skills to become that career in the future. 22 

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07 Dairy Home Branding Design 2020 The project that I did when interned with Jacob Jensen Design studio. The visual identity emphasizes warm family & caring family relationships, a lifestyle focused on organic and in harmony with nature. The concept takes its roots in Dairy Home’s culture as a welcoming family and community of passionate, like-minded people. It expresses a reassuring, familiar and homey feeling inspired by people inside and around Dairy Home. Dairy Home’s logotype is the brand’s most valuable asset: The brand signature. The logotype stands out as the primary focal point. The wordmark graphic has been refined to create a friendly yet strong expression. The iconic red barn is kept in the logotype to build on the existing recognition. The updated iconic red colour is used as the primary colour throughout the communication. The white and gray are added to the palette to represent the dairy component of the company , and soften the visual expression. The iconic red barn from the logotype also serves as a graphic element. 24 

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08 CLEAR Hand Sanitizer Design 2020 Two weeks Design Sprint project when I Skills I've learned interned with Jacob Jensen Design Studio. 3D Modeling & Rendering Rhino and Keyshot The concept is to make hand hygiene Time management products desirable and attractive. The inspiration of this concept is Modern, Fresh, Clean, and Simple operation. The overall design has a round rectangular made of extrusions with a white cap and translucent body. 26 

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09 HOMEHUK Branding Design 2020 This concept is the one that I handle when I'm interned with JJD. The concept logotye is designed to be down-to-earth, warm and familiar, by using all lowercase letters and a serif typeface, reflecting HomeHuk's accessible tone of voice. The color palette uses refinded tone of HomeHuk's current color palette. Primary colors are soft green, grey and dark green. The apricot secondary color brings subtle excitement and energizes the whole visual expression. The concept's graphic elements comprises of two components: the continuous line which creates a timeline, a story, a connection and subtly leads the eye and the gradient, which symbolizes dreams and memories. The product shots are taken in a bright, warm and homey studio setting. The displayed products can be placed in their natural environment or in use, giving a sense of familliarity to the customers and making it easier for them to imagine them in their home. Lifestyle pictures aim at creating an emotional feeling through stories happening around the house. Lifestyle pictures also show way of use, functions and details through connected user journey stories. 28 

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10 LET'S Application Design 2021 LET'S is come from \"Let's talk\", an The Final year project aims to application that creates a good relationship solve the problem of teaching in the family between parents and girls, sex education in the family makes them feel without shy when talking about sex. Instill the value of talking in \"Smart diary for girls. family openly since the girl was young, Advicory for parents\" help the girl communicate their situation to their parents easily and make parents The meaning of LET'S is know their problem, help them educate \"Let's Talk\", to convince family their girls and preparing them to grow up members to talk together as good teenagers. Use LET’S create a dialogue between parents and children by allowing parents to know their children’s situation each day. It also helps children communicate any problems or situations that they encounter by letting parents know indirectly because some problems or situations are difficult to communicate directly. Therefore, it serves as a card to help communicate about sexual issues and situations, mix with ordinary situations, add fun features of note, decorate and share on social media to welcome children to use. 30 

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EXPERIEN 34 

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Asia Global Design Workshop Shibaura Institute of Technology (SIIT), Japan 2018 The Japanese university’s workshop that works with Thai and Korean students, designed to solve the Japanese people’s daily problems. 36 

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International Furniture Design Workshop Nanyang Academy of Fine Arts (NAFA) x KMUTT 2019 A furniture workshop that works with Singapore’s Working and Design with students, designing wood furniture to showcase Singapore students by in Baan lae suan fair. doing the research, sketch, model rendering and Type of product : Partition make paper model. User : People who need to divide their space in their room by having the Partition that can use both two sides of them, living in the limited space and they need to use their space efficiently. Place : Condominium or House Prepare the rendering and technical drawing for the Scope scenario : Living room x Bedroom / manufacturing process. Living room x Entrance Area / Living area x Dining area Set of product : 800 x 400 x 2200 and 600 x 400 x 2200 (2 pieces in different usage) *User can choose or match by themselves 38 

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Asia-Link Bangkok Workshop KMUTT x SIIT x MCUT 2020 Work with Japanese and Taiwanese students by designing something that can enhance the street vendors of Thailand. 40 

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Big Toy Design (Play Experience Design) Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP) 2020 A toy design workshop that works with the brand entrepreneur. 42 

SoA+D ASA CAMP Volunteer 2019 Volunteer activities organized by the faculty, allowing students to design and build a library for the children on the hill.  43

HOBBY 44 

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COOKING I have a dream to open my dessert brand so, I learned many recipes before finding the right one. 46 

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Drawing & Illustration Program that I used is Procreate and Adobe Illustration. 48 

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