MIRA CAKE HOUSE COMPANY FLIPBOOK

1 CONTENT 3 DEFINITION 2 SWOT OF A ANALYSIS PROJECT PROJECT CHARACTERISTICS 6 4 5 FOUNDER MIRA CAKE HOUSE MOOD INTRODUCTION BOARD COMPANY BACKGROUND

CONTENT 7 8 9 BRANCHES DESIGN LOGO DESIGN AND PACKAGING LOCATIONS 10 11 DESIGN PRODUCTS ADVERTISING

01 DEFINITION OF A PROJECT

DEFINITION OF A PROJECT Contemporary business and science regard projects as efforts undertaken individually or collaboratively and may involve research or design, carefully planned to achieve a specific goal.In addition the process of planning, organizing and managing resources to achieve organizational objectives is called project management. Project management is very important in the production of goodness and services. The generation of ideas to the final production of a product or service, each step can be categorized as an individual project. Any project requires a project to its logical conclusion. The project manager is responsible for appointing team members with different but important backgrounds in completing the project.

02 PROJECT CHARACTERISTICS

PROJECT CHARACTERISTICS What is Project and its characteristics? A Project is a temporary, unique and progressive attempt or endeavor made to produce some kind of a tangible or intangible result (a unique product, service, benefit, competitive advantage, etc.). These seven characteristics are; A single definable purpose, end-item or result: This is usually specified in terms of cost, schedule and performance requirements. Every project is unique: It requires the doing of something different, something that was not done previously. Projects are temporary activities:A project is an ad hoc organization of staff, material, equipment and facilities that is put together to accomplish a goal. Projects cut across organizational lines:Projects always cut across the regular organizational lines and structures within a firm. Projects involve unfamiliarity: Because a project differs from what was previously done, it also involves unfamiliarity. The organization usually has something at stake when undertaking a project:The unique project “activity” may call for special scrutiny or effort because failure would jeopardize the organization/firm or its goals. A project is the process of working to achieve a goal: During the process, projects pass through several distinct phases, which form and are called the project life cycle.

03 SWOT ANALYSIS

SWOT ANALYSIS STRENGTH WEAKNESS Mira Cake House has strength in The weakness in the business of business because the products Mira Cake House is in terms of produced are high quality products advertising, the logo and packaging without the use of preservatives and are very unattractive and the design also less sugar. Mira Cake House used is very inconsistent with the also produces uniqueness in its cakes product. In addition, he uses very that make it attractive in the eyes of dull colors in his packaging, his the public logo as well as his way of advertising OPPORTUNITY THREATS The possibility that they have is very The threat that Mira Cake House great to improve their weaknesses in company goes through is the strong terms of the way they advertise their competition between the same products so that it is better known to product with its category that sells many and already attractive in the cakes plus in terms of corporate eyes of customers identity of other competitors whose design is more beautiful which makes them better known than Mira Cake House which is very different

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MOOD BOARD LL OO GG OO

MOOD BOARD PP AA CC KK AA GG II NN GG

MOOD BOARD CC OO Geometrical design is a branch of computational geometry. It deals NN with the construction and representation of free-form curves, surfaces, CC or volumesand is closely related to geometric modeling. Core EE problems are curve and surface modeling and representation. PP TT

05 INTRODUCTION COMPANY BACKGROUND

COMPANY BACKGROUND Mira Cake House began as a family business and the spirit to bake a unique type of Kek Lapis Sarawak which is called the Kek Lapis Basah. The major difference between Kek Lapis Basah and the regular Kek Lapis Sarawak is the moistness of the cakes. Our philosophy combines baker minded approach with a deep commitment to bake fresh Kek Lapis Sarawak. We choose carefully, from the ingredients we use and the suppliers we select and to the people we hire. We also did not include any preservatives unlike any other mass-produced cakes out there. Our cakes also has less sugar content, thus making them the healthier choice for consumers. Since then, Mira Cake House has expanded the business with locations in Kuching, Kota Samarahan, and even in Kuala Lumpur. Mira Cake House offers more than 50 different flavors and designs of Kek Lapis Sarawak and ships its cakes nationwide. Aside from selling Kek Lapis Sarawak, Mira Cake House also supports local businesses by reselling local food products such as Laksa Sarawak paste and Sarawak traditional snacks at selected branches. Mira Cake House has also received the Sarawak State Successful Entrepreneur award in 2019.

06 FOUNDER MIRA CAKE HOUSE

FOUNDER MIRA CAKE HOUSE Dato'Haji Musa Bin Bidin & Datin Hajjah Masnah Binti Sahni

07 BRANCHES AND LOCATIONS

BRANCHES AND LOCATIONS MCH Central Kampung Boyan Kuching MCH Desa Ilmu Kota Samarahan MCH Jalan Haji Taha Kuching - Mira Cake Central Jalan Matang Kuching MCH Taman Keramat Kuala Lumpur MCH Jalan TAR Kuala Lumpur

08 DESIGN LOGO

DESIGN MIRA CAKE HOUSE LOGO The logo is very simple using only 2 colors (red, white) and uses 2 common font types

09 DESIGN PACKAGING

DESIGN PACKAGING Paper bag Box Plastic bag

10 DESIGN ADVERTISING

ADVERTISING

ADVERTISING

11 MIRA CAKE HOUSE PRODUCT

MIRA CAKE HOUSE PRODUCT

MIRA CAKE HOUSE PRODUCT

MIRA CAKE HOUSE PRODUCT

WEBSITE MIRA CAKE HOUSE Website: https://miracakehouse.com/shop/

INSTAGRAM MIRA CAKE HOUSE Instagram: miracakehouse_official