AU academic titles and academic works 2009

L~ AU Academic Titles and Academic Works 2009 Assumption University of Thailand Office of the Vice President for Academic Affairs

fHE ASSUMPTION UNIVERSITY I.IBR .\\R' 0 4 OCT 2013 ANNIVERSARY ASSUMPUON U~'1VER&1TY AU Academic Titles and Academic Works Office of the Vice President for Academic Affairs

FOREWORD Assumption University expects her full-time faculty members to be efficient and knowledgeable not only as a lecturer but also in producing quality academic works. In doing so, these faculty members are able to update their knowledge and share their wisdom. Whenever an AU faculty member produces a quality academic work or earn an academic title, it is always a pride for Assumption University. To acknowledge this, the Office of the Vice President for Academic Affairs has compiled and published the names of AU faculty members with their respective academic works or academic title appointments for the Academic Year 2009. This is to show the University's appreciation for the hard work and the dedication given by these faculty members, and at the same time present these faculty members to the AU family as examples for the others to follow. The University hopes that more names and academic works will be included in the following academic years. To the AU faculty members named in this booklet: \"Well done! Keep up the good work.\" Dr. Sompit Porsutyarak Vice President for Academic Affairs 1 August 2009

Table of Contents Academic Title Appointments ------------------------------------------------------------------- 1 Academic Title Holders ---------------------------------------------------------------------------- 4 Full-time Lecturers' Academic Works ----------------------------------------------------------- 9

Academic Title Appointments Academic Year 2009 In the Academic Year 2009, AU University Council, empowered under the provision in Article 34 (17) of the Private Higher Education Institutions Act B.E. 2546 Amendment (No. 2) B.E. 2550 and upon the recommendations of Assumption University Committee on Academic Titles, approved the academic title appointments for the full-time lecturers whose academic works successfully passed the evaluation done by external expert readers and the academic title transfers for the full-time lecturers who hold academic titles obtained from former universities before joining Assumption University as follows: 1. Professor Academic Title Dr. Erich Adalbert Berendt Name Graduate School of English Faculty English Linguistics Specialization 1 April 1993 Form~r Appointment 17 December 2009 (Transfer) University Council Approval Endorsed by Seisen University Academic Works Considered 2. Associate Professor Academic Title Dr. Joseph Foley Name Graduate School of English Faculty English Language and Literature Specialization July 1995 Former Appointment 17 September 2009 (Transfer) University Council Approval Endorsed by National University of Singapore Academic Works Considered 3. Associate Professor Academic Title Dr. Boonlert Watjatrakul Name Faculty of Science and Technology Faculty Information Systems Specialization 14 July 2010 University Council Approval 30 March 2010 Effective Date ·Lecture Notes: Academic Works Considered IT 6445 Electronic Commerce Infrastructure and Application ·Research 1. Factors Affecting Email Marketing Sourcing Decisions: A Transaction Cost Perspective 2. E-service in Education: The Influences of Media Richness, Social Presence, Privacy and Technology Acceptance Model on Email Adoption 3. Using the Student-as-Customers Concept in Technology Disciplines: Students' Perspectives 4. Understanding Customer Satisfaction with Application Service Outsourcing · Textbook 1. IT Strategic Outsourcing

4. Assistant Professor Dr. Sirion Chaipoopirutana Academic Title Graduate School of Business Name Marketing Faculty 17 December 2009 Specialization 1July2009 University Council Approval · Teaching Materials: Effective Date Academic Works Considered BP 6902 Business Research Methodology ·Research 5. 1. A Comparison of Perception, Overall Satisfaction, and Academic Title Name Consumer Behavior among Western, Asian, and Thai Faculty MRT's Passengers Specialization · Academic Article University Council Approval 1. The Development and Measurement of Different Service Effective Date Quality Models Academic Works Considered Assistant Professor 6. Dr. Nuchada Dumrongsiri Academic Title Albert Laurence School of Communication Arts Name Communication Arts Faculty 14 July 2010 Specialization 12 November 2009 University Council Approval · Teaching Materials: Effective Date Academic Works Considered CA 2016 Psychology for Persuasive Communication ·Research 1. An Analysis of Support Goals: A Perspective from Support Providers 2. Exploring Bloggers' Motivation and Behavior in Thailand 3. Motives and Attitudes toward SMS Marketing among Thai Consumers · Academic Article 1. A Review oflntemet Use among Older Adults: Barriers of Benefits Assistant Professor Dr. Virach Wongpaibool Engineering Electrical Engineering 14 July 2010 14 December 2009 · Teaching Materials: TE 4109 Antennas ·Research 1. Improved Axial-Mode-Helical-Antenna Impedance Matching Utilizing Triangular Copper Strip for 2.4-GHz WLAN · Academic Article 1. Review of Amateur-Built 2.4-GHz Wireless-LAN Directional Wire Antennas 2

7. Assistant Professor Dr. Theingi Academic Title Martin de Tours School of Management Name Marketing Faculty 14 July 2010 Specialization 15 December 2009 University Council Approval ·Teaching Materials: Effective Date Academic Works Considered MKT 4848 Contemporary Issues in Marketing ·Research 1. Social Capital in Southeast Asian Business Relationships 2. Service Quality, Satisfaction, and Behavioural Intentions: A Study of Low-cost Airline Carriers in Thailand 3. The Role of Sikh Actor Identity in Business Relationship Development · Academic Article 1. The Antecedents of Online Purchase Intention Among Thai Consumers 3

Academic Title Holders Academic Year 2009 Professor 7 Associate Professor 20 Assistant Professor 43 No. Name Academic Title Field of Specialization 1. Dr. Srisakdi Charmonman Professor Computer Engineering 2. Dr. Tin Win Professor Chemistry 3. Dr. Graham Kenneth Winley Professor Information Technology 4. Dr. Chaiyong Brahmawong Professor Educational Technology 5. Mr. Pichaisak Horayangkura Professor Law 6. Dr. Taksina Savananunda Professor Education 7. Dr. Erich Adalbert Berendt Professor English Linguistics 8. Dr. Gennady Veselovsky Assoc. Professor Computer Science 9. Mr. Pralong Phirananda Assoc. Professor Visual Arts 10. Mr. Chatchai Gadavanij Assoc. Professor Architecture 11. Dr. Methi Pilanthananond Assoc. Professor Educational Administration and Supervision 12. Mr. Pornchai Soonthornpan Assoc. Professor Law 13. Mr. Decha Siricharoen Assoc. Professor Law 14. Mr. Nattapong Posakabutra Assoc. Professor Law 15. Dr. Pratit Santiprabhob Assoc. Professor Computer Science 16. Dr. Chitapa Katavan Assoc. Professor Entomology 17. Dr. Phoonsakdi Vaisamruat Assoc. Professor Law 18. Dr. Supa Chodchoey Assoc. Professor English 19. Dr. Pornchulee Achava-Amrung Assoc. Professor Higher Education 20. Dr. Nitichan Pleumarom Assoc. Professor Urban and Environmental Planning 21. Dr. Sushama Kasbekar Assoc. Professor Journalism and Mass Communication 22. Dr. Sonthya Vanichvatana Assoc. Professor Real Estate 23. Dr. Suwattana Eamoraphan Assoc. Professor Secondary Education 4

No. Name Academic Title Field of Specialization 24. Dr. Supit Kamjanapun Assoc. Professor Educational Technology 25. Dr. Joseph Foley Assoc. Professor English Language and Literature 26. Dr. Boonlert Watjatrakul Assoc. Professor Information Systems Psychology 27. Dr. Jirawat Wongsawadiwat Asst. Professor Statistics Computer Science 28. Ms. Amonlugsana Thanasinsupaya Asst. Professor Computer Information System 29. Dr. Tang Van To Asst. Professor Thai Psychology 30. Dr. Vichit Avatchanakorn Asst. Professor Philosophy Accounting 31. Mrs. Rachanee Kamphangkaew Asst. Professor Mathematics 32. Mrs. Nucharee Supatn Asst. Professor Telecommunications Science 33. Dr. Warayuth Sriwarakuel Asst. Professor Telecommunications Science 34. Dr. Vissnu Poommipanit Asst. Professor Electrical Engineering 35. Dr. MinAung Asst. Professor Information Technology 36. Dr. Chanintorn Jittawiriyanukoon Asst. Professor Computer Science 37. Dr. Dobri Atanassov Batovski Asst. Professor Applied Statistics 38. Dr. Kittiphan Techakittiroj Asst. Professor Applied Statistics 39. Dr. Thotsapon Sortrakul Asst. Professor Information Technology 40. Dr. Thitipong Tanprasert Asst. Professor Accounting 41. Mrs. Titida Nochai Asst. Professor Management 42. Mr. Jirayut Poomontre Asst. Professor Insurance 43. Dr. Supavadee Nontakao Asst. Professor English 44. Dr. Myint Thein Asst. Professor English 45. Dr. Vinai Viriyavidhayavong Asst. Professor Nursing Science 46. Mr. Brian C. Lawrence Asst. Professor Telecommunications Science 47. Dr. Linchong Chorrojprasert Asst. Professor Communication Arts 48. Mr. San Shwe Baw Asst. Professor Physics 49. Dr. Nanthaphan Chinlumprasert Asst. Professor Management 50. Mr. Thanachai Thumthawatworn Asst. Professor Communication Arts 51. Ms. Rachada Dangchamroon Asst. Professor Information Technology Asst. Professor - Asst. Professor Asst. Professor 52. Mr. Vichitnarong Buggakupta Asst. Professor 53. Dr. Krisda Tanchaisak 54. Dr. Bu-Nga Chaisuwan 55. Dr. Jirapan Dangdej 5

No. Name Academic Title Field of Specialization 56. Dr. Jutamas Wisansing Asst. Professor Tourism Management 57. Ms. Pitipom Pakdeepinit Asst. Professor Telecommunications Science 58. Dr. Sureepong Phothongsunan Asst. Professor Teaching English 59. Ms. June Bernadette D' Souza Asst. Professor 60. Dr. Vikanda Pomsakulvanich Asst. Professor - 61. Dr. Robert Cecil Gaissert Asst. Professor Psychology 62. Dr. Paitoon Porntrakoon Asst. Professor Mass Communication 63. Mrs. Pakpimol Seni Asst. Professor English Information Technology Cinematography Asst. Professor Photography and 64. Dr. Roman Meinhold Asst. Professor 65. Dr. Wunwisa Krasaekoopt Asst. Professor Philosophy 66. Dr. Michel Thiery Asst. Professor Science and Food Technology 67. Dr. Sirion Chaipoopirutana Asst. Professor Accounting 68. Dr. Nuchada Dumrongsiri Asst. Professor Marketing 69. Dr. Virach Wongpaiboon Asst. Professor Communication Arts 70. Dr. Theingi Electrical Engineering Marketing 6

Full-time Lecturers' Academic Works Academic Year 2009 The Academic Year 2009 was indeed a productive year in terms of academic works by the full-time lecturers of Assumption University as follows: Research Article Academic Article Paper Presentation Faculty International National Conference Conference International National International National 1. Martin de Tours School 20 62 6 20 3 of Management 2 6l 2 5 12 5 2. Faculty of Arts 17 -3 5 7 -- 3 3. Faculty of Nursing 1 -7 3 Science 10 1 - 14 - 4. Faculty of Science and - 2- l1 Technology - l 42 12 - 2 5. Faculty of Engineering 8 -- -- 5 6. Albert Laurence School - -- l of Communication Arts 1- - 66 - 7. Faculty of Law 22 53 2 1 8. Faculty of 4 . -- l 6- -- Biotechnology l3 92 9. Montfort Del Rosario -- School of Architecture and Design 12 10. Graduate School of 2- Business 11. Graduate School of Philosophy and Religion 12. Graduate School of Psychology 13. Graduate School of Education 14. College of Internet Distance Education 15. Graduate School of 41 2 15 5 13 English - -- 16. Institute of English -- l5 52 45 Language Education 97 Total 70 37 17 66 107 83 Grand Total 7

Martin de Tours School of Management 1. Name Assoc. Prof. Dr. Sonthya Vanichvatana Research Article 1. Vanichvatana, Sonthya, and Annop Peungchuer. \"Capital Strategies for Survival for a Property Development Company during an Economic Crisis.\" Pacific Rim Property Research Journal (PRRES) 15.4 (December 2009): 378-397. 2. Vanichvatana, Sonthya, and Annop Peungchuer. \"Capital Strategies of For-Sale Property Development Companies in Thailand during Economic Recession.\" Proceedings of the European Real Estate Society (ERES) Conference. Stockholm, Sweden, June 24-27, 2009: 23 pages. ~QI ,J,l, ~~ I CVQI ~ 3. ff'U1il'.l1 rd'U\"b'1WJ'U~ U'1~fl'J'HU't'I WH\"b'fl. \"fl'1~'Vl1i!l'lflfll'jfl~'Jfl~'Ufl-:J'U fll'IWJ'U 11! 'Jf1'il 6ifl ff-:iY1111rni'l'l u1.h~i'Vlr11'VIl'.J'j~l'li1-:im1~t1~ fl fl l'.lm-:im'Jfl! n11.\" 11'Jffwu1l'l1'J11'j n11i!~1 5 (2009): 20-44. Academic Article 1. ff'U1il'.l1 1'\"W\"\"b'\"1\" WJ'U~. \"'3U1flfolll'l'U~ ~ U'1~l'l'U'Vll-:JUfl31\"1L'U '3U1flff~1_JI'11flfll'Jtff1'Ul'U3f1 lf\"l\"~tl'dl'U lJt\\Jl'il t~l'.l1tl1Jflt)fl'J~'Vl'J1-:Ji 'Ufl1Hl'J1'1fff.l1Hllfll'j .\" 11'Jffl'JfflJlfl1Jflff-:J'Hll1J'Vli'l'l61'Vll'.l 60 (~l:'llflll­ iu11f11J 2552): 4-5. Presentation 1. Vanichvatana, Sonthya, and Annop Peungchuer. \"Capital Strategies of For-Sale Property Development Companies in Thailand during Economic Recession.\" Paper presented at the European Real Estate Society (ERES) Conference. Stockholm, Sweden, June 24-27, 2009. 2. Name Asst. Pro£ Dr. Nucharee Supatn Research Article 1. Supatn, Nucharee. \"An Effect of Restaurant Adaptation on Decision Making Process: A Case Study of Japanese Restaurant in Thailand.\" Proceedings of the 16th Annual South Dakota International Business Conference. South Dakota, USA, October 1-3, 2009: 19 pages. 2. Supatn, Nucharee, and Vouravis Veeracachen. \"Reverse Logistics Performance in the Thai Automotive Industry.\" Proceedings of the 14th International Symposium on Logistics (141h ISL). Istanbul, Turkey, July 5-8, 2009: 9 pages. 8

Presentation 1. Supatn, Nucharee, and Vouravis Veeracachen. \"Reverse Logistics Performance in the Thai Automotive Industry.\" Paper presented at the 14th International Symposium on Logistics (14th ISL). Istanbul, Turkey, July 5-8, 2009. 2. Puttibamcharoensri, Piyawan, and Nucharee Supatn. \"An Empirical Study of the Effects of Supply Chain Uncertainty on Collaborative Strategy, Structure and Firm's performance.\" Paper presented at the 14th Annual Logistics Research Network Conference (LRN). Cardiff Business School, Cardiff University, United Kingdom, September 9-11, 2009. 3. Supatn, Nucharee. \"An Effect of Restaurant Adaptation on Decision Making Process: A Case Study of Japanese Restaurant in Thailand.\" Paper presented at the 16th Annual South Dakota International Business Conference. South Dakota, USA, October 1-3, 2009. 3. Name Asst. Prof. Dr. Vikanda Pornsakulvanich Research Article 1. Pornsakulvanich, Vikanda, and Nuchada Dumrongsiri. \"Cultures and Perceived Values Influencing Mobile Phone Use and Satisfaction.\" University of Thai Chamber of Commerce Journal 29.2 (April-June 2009): 1-19. Presentation 1. Pornsakulvanich, Vikanda, and Nuchada Dumrongsiri. \"Attitude and Social Influence Predicting Bloggers' Behaviors in Thailand.\" Paper presented at the Annual Conference of the International Association for Intercultural Communication Studies. Kumamoto, Japan, September 18-20, 2009. 4. Name Asst. Prof. Dr. June D. Souza Research Article 1. Christopher, Michael S., June B. D'Souze, Sonia Dhaliwal, and Jennifer Peraza. \"A Test of the Personality-Culture Clash Hypothesis in Thailand and the United States.\" Proceedings of the 9th Conference of Asia Pacific Sociological Association. Bali, Indonesia, June 13-15, 2009: 15 pages. Presentation 1. Dhaliwal, D., June D' Souza, J. B. Peraza, and M. S. Christopher. \"A Test of the Personality-Culture Clash Hypothesis in Thailand and the United States.\" Paper presented at the Annual Meeting of the Asia Pacific Sociological Association. Bali, Indonesia. 9

5. Name Asst. Prof. Dr. Theingi Research Article 1. Purchase, Sharon, and Theingi. \"The Role of Sikh Actor Identity in Business Relationship Development.\" Proceedings of the 25th Industrial Marketing and Purchasing (IMP) Conference. Marseilles, France, September 3-5, 2009: 14 pages. Presentation 1. Theingi and Sharon Purchase. \"The Role of Sikh Actor Identity in Business Relationship Development.\" Paper presented at the 25th Industrial Marketing and Purchasing Group (IMP) Conference. Marseilles, France, September 3-5, 2009. 6. Name Asst. Prof. Dr. Brian Lawrence Research Article- 1. Lawrence, Brian. \"Casualty Insurance Developments in Thailand.\" Proceedings of the 13th Annual Conference of Asia-Pacific Risk and Insurance Association Conference. Beijing, China, July 19-22, 2009: 134-145. 2. Lawrence, Brian. \"Managing Cultural Diversity in an International University.\" Proceedings of the 2nd International Conference on Teaching and Learning (ICTL 2009). Kuching, Malaysia, November 16-18, 2009: 1-15. Academic Article 1. Lawrence, Brian. \"Competency Challenge to Universities, Now.\" Proceedings of the 2010 ASAIHL Conference. Taipei, Taiwan, Aptil 16-18, 2010: 323-332. 2. Eilers, Wolfgang B., and Brian Lawrence. \"The Role of Insurance in Catastrophe Risk Management: The European Perspective.\" The Journal of Risk Management and Insurance. 14 (May 2010): 23-33. 3. Lawrence, Brian. \"Marine P & I Clubs, and a Thai Perspective.\" The Journal of Risk Management and Insurance. 14 (May 2010): 87-100. 7. Name Asst. Prof. Dr. Myint Thein Research Article 1. Thein, Myint. Learning Environment of International Students Studying Accounting in Assumption University. ABAC Journal 30.1 (January-April 2010): 22-33. 10

8. Name Asst. Prof. Dr. Michel Thiery Academic Article 1. Thiery, Michel. \"Did You Say Debit?\" AU-GSB e-Journal 2.1 (2009): 33-41. 9. Name Dr. Uree Cheasakul Presentation 1. Cheasakul, Uree. \"The Success of Problem-based Leaming on Entrepreneurial Development: A Case Study on Assumption University.\" Paper presented at the 12th Annual International Conference of American Society of Business and Behavioral Science (ASBBS). London School of Economics, London, United Kingdom, August 7-9, 2009. 10. Name Dr. Olimpia C. Racela Research Article 1. Racela, Olimpia C. \"Entrepreneurial Intensity, National Culture, and the Success of New Product Development: The Mediating Role of Information Technology.\" Proceedings of the 9th Annual Hawaii International Conference on Business (HICOB 2009). Honolulu, USA., June 12-15, 2009. Presentation 1. Racela, Olimpia C. \"Entrepreneurial Intensity, National Culture, and the Success of New Product Development: The Mediating Role of Information Technology.\" Paper presented at the 9th Annual Hawaii International Conference on Business. Honolulu, USA., June 12-15, 2009. 11. Name Dr. Amonrat Thoumrungroje Research Article 1. Thoumrungroje, Amonrat. \"Accessing Entrepreneurial Self-efficacy of Business Curriculum: A Multidimensional Scaling Approach.\" Proceedings of the 9th Annual Hawaii International Conference on Business (HICOB 2009). Honolulu, USA., June 12-15,2009: 538-554. Presentation 1. Thoumrungroje, Amonrat. \"Accessing Entrepreneurial Self-Efficacy of Business Curriculum: A Multidimensional Scaling Approach.\" Paper presented at the 9th Annual Hawaii International Conference on Business. Honolulu, Hawaii, June 12-15, 2009. 11

12. Name Dr. Parvathy Varma. S Presentation 1. Varma, S. Parvathy. \"Stress and the Coping Strategies of Working Religious Sisters and Working Laywomen in Kerala, India.\" Paper presented at the 12th Annual International Conference of American Society of Business and Behavioral Science (ASBBS). London School of Economics, London, United Kingdom, August 7-9, 2009. 13. Name Dr. Wiyada Nittagayasetwat Presentation 1. Nittagayasetwat, Wiyada. \"The Relationship between Spot and Futures Prices of Ribbed Smoked Rubber Sheet Traded on Agricultural Futures Exchange of Thailand.\" Paper presented at the International Academy of Business and Public Administration Disciplines (IABPAD) Conference. Memphis, USA., October 22-25, 2009. 14. Name Dr. Sakuna Anuvareepong Research Article 1. Anuvareepong, Sakuna, Ravee Intaporn-Udom, and Sumate Permwonguswa. \"The Proposed Driver's Performance Management and Control Information Technology Solutions for Logistics and Transportation Business.\" Proceedings of the 1st International Conference on Logistics and Transport (ICLT 2009). Chiangmai, Thailand, December 17-19, 2009: 7 pages. Presentation 1. Anuvareepong, Sakuna, Ravee Intaporn-udom and Sumate Permwonguswa. \"The Proposed Driver's Performance Management and Control Information Technology Solutions for Logistics and Transportation Business.\" Paper presented at the 1st International Conference on Logistics and Transport (ICLT 2009). Chiangmai, Thailand, December 17-19, 2009. 15. Name Dr. Phassawan Suntraruk Research Article 1. Suntraruk, Phassawan. \"Predicting Financial Distress: Evidence from Thailand.\" Proceedings of the European Financial Management Association 2009 Annual Meeting. Milan, Italy, June 24-27, 2009: 36 pages. 12

Presentation 1. Suntraruk, Phassawan. \"Predicting Financial Distress: Evidence from Thailand.\" Paper presented at the European Financial Management Association 2009 Annual Meeting. Milan, Italy, June 24-27, 2009. 16. Name Dr. Charoenchai Agmapisarn Research Article 1. Agmapisarn, Charoenchai. \"Willingness to Pay for a Free HIV Vaccination Programme.\" NIDA Development Journal. 49.3 (2009), 125-147. Presentation 1. Agmapisarn, Charoenchai. \"A Public Demand for r< Free HIV Vaccination Programme.\" Paper presented at the 5th National Conference of Economists. National Institute Development Administration (NIDA), Thailand, October 16, 2009. 17. Name Dr. MyatMon Academic Article 1. Mon, Myat. \"Burmese Labour Migration into Thailand: Governance of Migration and Labour Rights.\" Journal of the Asia Pacific Economy 15.1 (February 2010): 33-44. 18. Name Dr. Hla Theingi Research Article 1. Kyaw, NyoNyo Aung, and Hla Theingi. \"A Performance Analysis of Wholly Owned Subsidiaries and Joint Ventures: Electrical and Electronic Industry in Thailand.\" International Journal of Business Studies. 7.1 (June 2009) 107-125. 19. Name Mrs. Radha Sirianukul Research Article 1. Sirianukul, Radha. \"The Process of New Product Development Knowledge Transfer from Parent Firms to Subsidiaries in the Host Country.\" Proceedings of the 9th Annual Hawaii International Conference on Business (HICOB 2009). Honolulu, Hawaii, USA, June 12-15, 2009: 54-84. Presentation 1. Sirianukul, Radha. \"The Process of New Product Development Knowledge Transfer from Parent Firms to Subsidiaries in the Host Country.\" Paper presented at the 9th Annual Hawaii International Conference on Business. Honolulu, Hawaii, June 12-15, 2009. 13

20. Name Ms. Piyawan Puttibamcharoensri Research Article 1. Puttibamcharoensri, Piyawan, and Nucharee Supatn. \"An. Empirical Study of the Effects of Supply Chain Uncertainty on Collaborative Strategy, Structure and Firm's performance.\" Proceedings of the 14th Annual Logistics Research Network Conference (LRN). Cardiff Business School, Cardiff University, United Kingdom, September 9-11, 2009: 503-511. Presentation 1. Puttibarncharoensri, Piyawan. \"An Empirical Study of the Effects of Supply Chain Uncertainty on Collaborative Strategy, Structure and Firm's Performance.\" Paper presented at the Logistics Research Network Conference (LRN 2009). Cardiff, Wale, September 9-11, 2009. 21. Name Ms. Suppanunta Romprasert Research Article 1. Romprasert, Suppanunta. \"Forecasting Model of RSS3 Price in Futures Market.\" Kasetsart University Journal of Economics. 16.1 (June 2009): 54-74. 2. Romprasert, Suppanunta. \"Market Timing Diebold-Mariano Test and Leading Indicators for Prediction Model.\" Au Journal of Management. 7.2 (July-December 2009): 12-18. 3. Romprasert, Suppanunta. \"Efficiency and Forecasting Performance on RSS3 Futures Exchange in Thailand.\" Proceedings of the 5th International Conference on Global Research in Business and Economics. Kuala Lumpur, Malaysia, December 28-30, 2009: 1-25. 4. Romprasert, Suppanunta. \"Univariate Criteria, System Criteria and Leading Indicators for Prediction Model.\" Proceedings of the 2010 IABR & ITLC Conference. Orlando, USA., January 4-6, 2010: 1-14. Presentation 1. Romprasert, Suppanunta. \"Efficiency and Forecasting Performance on RSS3 Futures Exchange in Thailand.\" Paper presented at the 5th International Conference on Global Research in Business and Economics. Kuala Lumpur, Malaysia, December 28-30, 2009. 2. Romprasert, Suppanunta. \"Univariate Criteria, System Criteria and Leading Indicators for Prediction Model.\" Paper presented at the 2010 IABR & ITLC Conference. Orlando, USA., January 4-6, 2010. 14

22. Name Ms. Cho Mun Aung Research Article 1. Aung, Cho Mon and Olimpia Racela. \"Interaction Orientation, Retail Selling and Shopping Culture Characteristics: A Proposed Model.\" Proceedings of the International Academy of Management and Business (IAMB) 2010 Conference. Las Vegas, USA., January 25-27, 2010: 10 pages. Academic Article 1. Theingi, and Cho Mon Aung. \"The Antecedents of Online Purchase Intention among Thai Consumers.\" AU Journal of Management 7.1 (January-June 2009) 32-40. Presentation 1. Aung, Cho Mon. \"Interaction Orientation, Retail Selling and Shopping Culture Characteristics: A Proposed Model.\" Paper presented at the International Academy of Management and Business (IAMB) 2010 Conference. Las Vegas, USA., January 25-27, 2010. 23. Name Ms. Maneerat Kor-Udom Research Article 1. Kor-Udom, Maneerat. \"Does Information Technology (IT) Utilization Matter? The Linkage from Market Orientation and Innovation to Organizational Performance: A Case of Local vs. International Insurance Firms in Thailand.\" Proceedings of the 16th Annual South Dakota International Business Conference. Rapid City, USA., October 1-3, 2009: 275-287. Presentation 1. Kor-Udom, Maneerat. \"Does Information Technology (IT) Utilization Matter? The Linkage from Market Orientation and Innovation to Organizational Performance: A Case of Local vs. International Insurance Firms in Thailand.\" Paper presented at the 161h Annual South Dakota International Business Conference. Rapid City, USA., October 1-4, 2009. 24. Name Ms. Chanita Suriyrungsri Presentation 1. Suriyrungsri, Chanita. \"How to Select the Right People to Join Your Learning Organization?\" Paper presented at the 9th International Conference on Knowledge, Culture and Change in Organization. Boston, Massachusetts, USA, June 24-27, 2009. 15

25. Name Mr. Danai Jeanpinitnan Research Article 1. Jeanpinitnan, Danai, Panant Krairojananan and Songsak Vanichviroon. \"Wireless Technology for Information Communication in Logistic & Transportation Systems Focusing on Logan Export to China.\" Proceedings of the 1st International Conference on Logistics and Transport (ICLT 2009). Chiangmai, Thailand, December 17-19, 2009: 6 pages. Presentation 1. Jeanpinitnan, Danai, Krairojananan, Panant and Vanichviroon, Songsak. \"Wireless Technology for Information Communication in Logistic & Transportation Systems Focusing on Logan Export to China.\" Paper presented at the 1st International Conference on Logistics an<;! Transport: Innovative Management in Global Logistics and Transport (ICLT 2009). Chiangmai, Thailand, December 17-19, 2009. 26. Name Ms. Angsana Channak Academic Article 1. Channak, Angsana. \"The Road to Legislation for Transporting Hazardous Goods in Thailand.\" The Journal of Risk Management and Insurance. 14 (May 2010): 34-49. 16

Faculty of Arts 1. Name Assoc. Prof. Dr. Sushama Kasbekar Presentation 1. Kasbekar, Sushama. \"Hinglish: Plain English?\" Paper presented at the ACSA International Conference. Bangkok, Thailand, August 13-14, 2009. 2. Name Asst. Prof. Dr. Sureepong Phothongsunan Research Article 1. Phothongsunan, Sureepong. \"Teacher Professional Developi11ent in Thai Universities: EFL Teachers' Perceptions.\" Proceedings of the 9th Annual South East Asian Association for Institutional Research (SEAAlR) Conference. Penang, Malaysia, October 13-15 2009: 303-314. Academic Article 1. Phothongsunan, Sureepong. \"Approaches to Second/Foreign Language Teacher Education.\" ABAC Journal. 30.1(January-April2010): 1-9. 2. Phothongsunan, Sureepong. \"Authentic Materials and Their Impacts on L2 Leaming.\" Galaxy. 1.2 (March 2010): 17-21. Presentation 1. Phothongsunan, Sureepong. \"Teacher Professional Development in Thai Universities: EFL Teachers' Perceptions.\" Paper presented at the 9th Annual South East Asian Association for Institutional Research (SEAAIR) Conference. Penang, Malaysia, 13-15 October 2009. 3. Name Dr. Ratchapom Rattanaphumma Academic Article 1. Rattanaphumma, Ratchapom. \"An ESP Program for Caddies.\" Galaxy. (September 2009): 1-11. 2. Rattanaphumina, Ratchapom. \"Illustration of Test Development Project Assessment and Evaluation ofEP Teachers.\" Galaxy. 1.2 (March 2010): 29-39. 17

Presentation 1. Rattanaphumma, Ratchaporn. \"An ESP Program for Caddies.\" Paper presented at the First International Conference on Foreign Language Leaming and Teaching (FLLT 2009). Bangkok, Thailand, October 16-17, 2009. 4. Name Dr. Nussara Wadsorn Research Article 1. Wadsorn, Nussara. \"Thai and Non-Thai Reader Perceptions on Politeness Strategies in English Language Letters of Request.\" Proceedings of the International Conference on National Language Policy: Language Diversity for National Unity. Bangkok, Thailand, 4-5 July 2008, 443-460. 5. Name Dr. Chutamas Sundarajun Academic Article 1. Sundarajun, Chutamas. \"The Oral Presentation as a Context for Learning and Assessment.\" Innovation in Language Learning and Teaching. 4.2 (2010): 101-117. 6. Name Dr. Xu Ping Research Article 1. Ping, Xu. \"Application of Task-Based Learning in Teaching Business Chinese Reading in Thailand.\" Scholar: AU Graduate School ofEducation Journal. 1.1 (2010): 76-80. 7. Name Mr. Rarnnath Srinath Academic Article 1. Srinath, Ramnath. \"The Culture Conundrum: Classroom Challenges in the Asian Millennium.\" Sholar: AU Graduate School of Educational Journal 1.1: 116-121. 2. Srinath, Ramnath. \"The Network Challenge: Is It An Educational Boon or Bane for University Students?\" International Journal of the Computer, the Internet and Management, 17, SP3 (December 2009): 26.1. 18

Faculty of Nursing Science 1. Name Asst. Prof. Dr. Nanthaphan Chinlumprasert Research Article 1. Chinlumprasert, Nanthaphan. \"The Development of Training Model for Nurses Using Community Participation Approach.\" Proceedings of the 2009 International Conference on Toward the Modem Challenges of Nursing Profession for Sufficiency Health. Bangkok, Thailand, November 19-20, 2009. Presentation 1. Chinlumprasert, Nanthaphan. \"Sexual Dating Violence Prevention Strategies Perceived by Thai Community People.\" Paper presented at the ICN Congress 2009. Durban, South Africa, June 27- July 4, 2009. 2. Chinlumprasert, Nanthaphan. \"The Development of Training Model for Nurses of Community through the Community Participation Approach.\" Paper presented at the 1st International Nursing Research Conference. Kobe, Japan, September 19-20, 2009. 3. Chinlumprasert, Nanthaphan. \"The Development of Training Model for Nurses Using Community Participation Approach.\" Paper presented at the 2009 International Conference on Toward the Modem Challenges of Nursing Profession for Sufficiency Health. Bangkok, Thailand, November 19-20, 2009. 2. Name Dr. Siripom Poonruksa Research Article 1. Poonruksa, Siripom. \"Bridging the Gap between Nursing Service and Education with Leaming Experience on Cultural Care.\" Proceedings of the 2009 International Conference on Toward the Modern Challenges of Nursing Profession for Sufficiency Health. Bangkok, Thailand, November 19-20, 2009. Presentation 1. Poonruksa, Siriporn. \"Bridging the Gap between Nursing Service and Education with Leaming Experience on Cultural Care.\" Paper presented at the 1st International Nursing Research Conference. Kobe, Japan, September 19-20, 2009. 2. Poonruksa, Siriporn. \"Bridging the Gap between Nursing Service and Education with Leaming Experience on Cultural Care.\" Paper presented at the 2009 International Conference on Toward the Modern Challenges of Nursing Profession for Sufficiency Health. Bangkok, Thailand, November 19-20, 2009. 19

3. Name Dr. Patrabul Puttahraksa Research Article 1. Puttaharksa, Patrabul. \"Perceived Self-Efficacy, and Breast Self-Examination Practice among Assumption University Female Students.\" Prnceedings of the 2009 International Conference on Toward the Modem Challenges of Nursing Profession for Sufficiency Health. Bangkok, Thailand, November 19-20, 2009. Presentation 1. Puttaharksa, Patrabul. \"Perceived Self-Efficacy, and Breast Self-Examination Practice among Assumption University Female Students.\" Paper presented at the 2009 International Conference on Toward the Modem Challenges of Nursing Profession for Sufficiency Health. Bangkok, Thailand, November 19-20, 2009. 4. Name Ms. Patra Phuekphan Research Article 1. Phuekphan, Patra. \"Stressors and Coping Strategies among AU Nursing Students.\" Proceedings of the 2009 International Conference on Toward the Modem Challenges of Nursing Profession for Sufficiency Health. Bangkok, Thailand, November 19-20, 2009. Presentation 1. Phuekphan, Patra. \"Stressors and Coping Strategies among AU Nursing Students.\" Paper presented at the 2009 International Conference on Toward the Modem Challenges of Nursing Profession for Sufficiency Health. Bangkok, Thailand, November 19-20, 2009. 5. Name Mrs. Pimsiri Bhusiri Research Article 1. Bhusiri, Pimsiri. \"The Effect of Sponging Using Friction and Non-Friction on Body Temperature change in Febrile Children.\" Proceedings of the 2009 International Conference on Toward the Modem Challenges of Nursing Profession for Sufficiency Health. Bangkok, Thailand, November 19-20, 2009. Presentation 1. Bhusiri, Pimsiri. \"The Effect of Sponging Using Friction and Non-Friction on Body Temperature change in Febrile Children.\" Paper presented at the 2009 International Conference on Toward the Modem Challenges of Nursing Profession for Sufficiency Health. Bangkok, Thailand, November 19-20, 2009. 20

Faculty of Science and Technology 1. Name Prof. Dr. Graham Kenneth Winley Research Article 1. Winley, G.K. \"An Integral Equation Model for a Binary Fission Process.\" Thailand Statistician 8.1 (January 2010): 17-45. Academic Article 1. Winley, G.K. \"Research on Information and Communication Technology in Thailand,\" IFIP Working Group 9.4 Newsletter on Social Implications ofComputers in Developing Countries, February, Center for Electronic Governance, Indian Institute of Management, Ahmedabad, 2010. 2. Name Assoc. Prof. Dr. Boonlert Watjatrakul Research Article 1. Watjatrakul, Boonlert. \"Using the Students-as-Customers Concept in Technology Disciplines: Students' Perspectives.\" International Journal of Behavioral, Cognitive, Educational and Psychological Sciences. 2.1 (2010): 1-5. 2. Watjatrakul, Boonlert. \"Attitudes toward Student-Customer Concept: Educational Level, Institution Status and Interdisciplinary Studies.\" Proceedings of the International Conference on Society· and Information Technologies (ICSIT), Orlando, USA., April, 6-9, 2010: 324-329. 3. Watjatrakul, Boonlert, and Luke A. Barikdar \"Attitudes toward Using Communication Technologies in Education: A Comparative Study of Email and SMS.\" Proceedings of the Third International Conference on Advances m Information Technology, Bangkok, Thailand, December 1-5, 2009: 191-201. Presentation 1. Watjatrakul, B., and Luke A. Barikdar. \"Attitudes toward Using Communication Technologies in Education: A Comparative Study of Email and SMS.\" Paper presented at the Third International Conference on Advances in Information Technology. Bangkok, Thailand, December 1-5, 2009. 2. Watjatrakuf, B., (2010). \"Using Student-Customer Concept in Higher Education: Attitudes and Consequences.\" Paper presented at the 24th Inter-University Conference on Higher Education: Engaging the Knowledge Economy. The National Institute of Development Administration, Bangkok, Thailand, February 5, 2010. 21

3. Watjatrakul, B., (2010). \"Attitudes toward Student-Customer Concept: Educational Level, Institution Status and Interdisciplinary Studies.\" Paper presented at the International Conference on Society and Information Technologies (ICSIT). Orlando, Florida, USA. April, 6-9, 2010. 3. Name Asst. Prof. Dr. Jirapun Daengdej Research Article 1. Lawanna A., and Jirapun Daengdej. \"Hybrid Technique and Competence-Preserving case Deleting for Case Maintenance in Case-Based Reasoning.\" International Journal of Engineering Science and Technology 2.4 (April 2010): 492-497. 4. Name Asst. Prof. Dr. Jirayut Poomontree Research Article 1. Poomontree, Jirayut, Sasiwimon S., Pupe Somsuk, and Nattawut Siripon. \"Standardization of Socio-Economic Status (SES) Classification in Thailand Market Research Industry,\" TMRS Annual Report, March 2010. 5. Name Asst. Prof. Dr. Tang Van To Research Article 1. To, Tang Van. \"Linear Recurrence Equation to Analyzing the Complexity of Algorithms.\" International Journal of the Computer, the Internet and Management. 17.SPl (March 2009): 17.1-17.4. 2. To, Tang Van. and Soe San. \"Win Clustering Approach to Examination Scheduling\" Proceedings of the ICECT 2010, Kuala Lumpur, Malaysia, May 7-10, 2010. Presentation 1. To, Tang Van. \"Linear Recurrence Equation in Analyzing the Complexity of Algorithms.\" Paper presented at the International Conference on IT to Celebrate S. Charmonman's 72nd Birthday IJCM 2009. Bangkok, Thailand. March, 2009. 2. To, Tang Van, and Soe San Win. \"Clustering Approach to Examination Scheduling.\" Paper presented at the ICECT 2010. Kuala Lumpur, Malaysia, May 7-10, 2010. 22

6. Name Asst. Prof. Titida Nochai Research Article 1. Nochai, Titida, and Rangsan Nochai. \"Applying Logistic Regression Analysis: A Study of the Influential Factors on Consumers' Purchasing Decision toward Mobile Service Provider in Bangkok, Thailand.\" Proceedings of the Annual Global Business, Information Technology and Management for Economic Development Conference, Beijing, China, October 22-24, 2009: 198-211. 2. Nochai, Titida and Rangsan Nochai. \"The Impact of Marketing Communication Factors on Consumers' Purchasing Decision of Discount Stores in Thailand.\" Proceedings of the 2009 Gaber International Conference, Kuala Lumpur, Malaysia, December 27-30, 2009: 1-11. Presentation 1. Nochai, Titida, and Rangsan Nochai. \"The Impact of Marketing Communication Factors on Consumer's Purchasing Decision of Discount Stores in Thailand.\" Paper presented at the 2009 Gaber International Conference. Kuala Lumpur, Malaysia. December 27-30, 2009. 7. Name Asst. Prof. Dr. Dobri Atanassov Batovski Research Article 1. Lwin, Nay Myo, and Dobri Atanassov Batovski. \"Convergence Acceleration of Turbo Decoding Iterations with the Epsilon Algorithm.\" Assumption University Journal of Technology 13.2 (2009): 65-74. 2. Hossain, Syed Nabi, Dobri Atanassov Batovski, and Todor V. Cooklev. \"Eight- channel Transmultiplexer with Binary Matrix Sequences.\" Assumption University Journal of Technology 13.4 (2010): 193-202. 3. Isarankura, Watanyu, and Dobri Atanassov Batovski. \"Decoding Acceleration of Low-Density Parity-Check Codes for Mobile WirelessMAN.\" Assumption University Journal of Technology 13.4 (2010): 203-212. 4. Poolsub, Kitikun, Benjaporn Lapwilai, and Dobri Atanassov Batovski. \"Topology Control for Long Distance Transmission in Multihop Ad Hoc Networks.\" Assumption University Journal of Technology 13.4 (2010): 213-222. 8. Name Asst. Prof. Dr. Thitipong Tanprasert Research Article 1. Tanprasert, Thitipong and Chularat Tanprasert. \"Creatinine Prediction from Body Composition-A Neural Network Approach.\" Proceedings of the 10th International Conference on Intelligent Systems (lnTech 2009), Guilin, China, December 12-15, 2009: 49-52. 23

9. Name Asst. Prof. Dr. Thotsapon Sortrakul Research Article 1. Sortrakul, Thotsapon, and Wuthikrai Tharachatr. \"Efficient Bitstream Compression using Historical-Based Grouping and Size-Based Coding Rearrangement,\" IEEE Celebrating 125 Years of Engineering the Future. November 2009. 2. Sortrakul, Thotsapon, and Nida Denphaisarn. \"AIDE-Adaptive Instructional Design Model for E-learning,\" Proceedings of the IEEE Celebrating 125 Years of Engineering the Future. November 2009. 3. Sortrakul, Thotsapon, and Chinapat Eksathit. \"Search Engine Optimization (SEO) with Google,\" International Journal of the Computer, the Internet and Management, 17. SP2 (December 2009): 24.1. 4. Denphaisarn, Nida and Thotsapon Sortrakul. \"The Evolution of Instructional System Design Model,\" International Journal of the Computer, the Internet and Management, 17. SP2 (December 2009): 24.1. Presentation 1. Denphaisorn, Nida, and Thotsapon Sortrakul. \"AIDE-Adaptive Instructional Design Model for E-learning.\" Paper presented at the IEEE Conference Celebrating 125 Years of Engineering the Future. Bangkok, Thailand, November 26-27, 2009. 10. Name Dr. Siriwhaddhanah Pongpadpinit Research Article 1. Pongpadpinit, Siriwhaddhanah. \"Motion Vector Recovery for Error Concealment Based on Angular Similarity.\" Proceedings of the 16th International Conference on Digital Signal Processing. Greece, July 5-7, 2009: 4 pages. Presentation 1. Pongpadpinit, Siriwhaddhanah. \"Motion Vector Recovery for Error Concealment Based on Angular Similarity.\" Paper presented at the 16th International Conference on Digital Signal Processing. Greece, July 5-7, 2009. 11. Name Dr. Surasee Prahmkaew Research Article 1. Prahmkaew, Surasee. \"Performance Evaluation on Multimedia Traffic for DVB-RCS over Satellite Links.\" Proceedings of the 2009 International Symposium on Computer Network and Multimedia Technology (CNMT 2009). Wuchan, China, December 18-20, 2009: 6 pages. 24

Presentation 1. Prahmkaew, Surasee. \"Performance Evaluation on Multimedia Traffic for DVB-RCS over Satellite Links.\" Paper presented at the 2009 International Symposium on Computer Network and Multimedia Technology (CNMT 2009). Wuchan, China, December 18-20, 2009. 12. Name Dr. Anilkumar K.G. Research Article 1. Anilkumar, K.G., and Thitipong Tanprasert. \"Diagnosing Prostate Cancer Using Backpropagation Neural Network and Greedy Decision Procedure.\" Proceedings of the ih International Joint Conference on Computer Science and Software Engineering (JCSSE 2010). Ramkhamhaeng Univer&ity, Bangkok, Thailand. May 12-14, 2010: 43-48. Presentation 1. Anilkumar, K.G. and Thitipong, Tanprasert. \"Diagnosing Prostate Cancer Using Backpropagation Neural Network and Greedy Decision Procedure.\" Paper presented at the 7th International Joint Conference on Computer Science and Software Engineering (JCSSE 2010). Ramkhamhaeng University, Bangkok, Thailand. May 12-14, 2010. 13. Name Mr. Piyabuth Fuangkhon Research Article 1. Fuangkhon, Piyabute, and Thitipong Tanprasert. \"An Incremental Leaming Algorithm for Supervised Neural Network with Contour Preserving Classification.\" Proceedings of the 6th International Conference on Electrical Engineering/Electronics, Computer, Telecommunication and Information Technology (ECTI-CON 2009). Pattaya, Chonburi, Thailand, May 6-9, 2009: 740-743. 2. Fuangkhon, Piyabute, and Thitipong Tanprasert. \"An Adaptive Leaming Algorithm for Supervised Neural Network with Contour Preserving Classification.\" Proceedings of the 2009 International Conference on Artificial Intelligence and Computational Intelligence (AICI). Shanghai, China, November 7-8, 2009: 389-398. Presentation 1. Fuangkhon, -Piyabute. \"An Adaptive Leaming Algorithm for Supervised Neural Network with Contour Preserving Classification.\" Paper presented at the 2009 International Conference on Artificial Intelligence and Computational Intelligence (AICI'09). National Science Foundation of China-NSF China and Shanghai University of Electric Power, Shanghai, China, November 7-8, 2009. 25

14. Name Mr. Darun Kesrarat Research Article 1. Kesrarat, Darun, and Paitoon Porntrakoon. \"Self-Similarity Measurement Using Percentage of Angle Similarity on Corrections of Face Objects.\" Proceedings of the 6th International Conference on Informatics in Control, Automation and Robotics (!CINCO 2009) Vol. 2, July 2-5, 2009: 369-373. Presentation 1. Kesrarat, Darun, and Paitoon, Porntrakoon. \"Self-Similarity Measurement Using Percentage of Angle Similarity on Corrections of Face Objects.\" Paper presented at the 6th International Conference on Informatics in Control, Automation and Robotics (!CINCO 2009). Milan, Italy, July 2-5, 2009. 15. Name Mr. Tanawat Ruangteprat Research Article 1. Ruangteprat Tanawat, and Nguyen Thuy Duong. \"Causal Relationships between Technology Stock Price and Macroeconomic Variables: The Case Study of USA, EU, Japan, and Thailand Stock Market,\" Proceedings of the IEEE Celebrating 125 Years of Engineering the Future. November 2009. 2. Wiboonprasong, Nakachin, and Tanawat Ruangteprat. \"The Comparative Study of Internet Infrastructure Investment between WiMAX and 3G to Support Oncoming Growth of eLearning in Thailand.\" International Journal of the Computer, the Internet and Management, 17. SP2 (December 2009): 42.1. 26

Faculty of Engineering 1. Name Assoc. Prof. Dr. Gennady Veselovsky Research Article 1. Gennady Veselovsky. \"An Approach for Exploring Combinatorial Properties of R- path Omega Interconnection Networks.\" AU Journal of Technology. 13.3 (January 2010): 143-150. 2. Name Asst. Prof. Dr. Kittiphan Techakittiroj Research Article 1. Techakittiroj, Kittiphan, and Virach Wongpaibool. \"Co-existance between AC- . distribution and DC-distribution: In the view of appliances.\" Proceedings of the 2009 Second International Conference on Computer and Electrical Engineering. Dubai, United Arab Emirates, December 28-29, 2009: 421-425. 3. Name Dr. Vorapoj Patanavijit Research Article 1. Patanavijit Vorapoj. \"Video Enhancement Using a Robust Iterative SRR Based on Leclerc Stochastic Estimation.\" Proceedings of IEEE International Symposium on Communications and Information Technologies 2009 (ISCIT 2009), Incheon, Korea, September 2009: 370-375. (IEEE Xplore) 2. Patanavijit Vorapoj. \"Video Enhancement Using a Robust Iterative SRR Based on Andrew's Sine Regularization Technique.\" Proceedings of IEEE International Symposium on Intelligent Signal Processing and Communication Systems (ISPACS 2009), Kanazawa, Japan, December 2009: 115-118. (IEEE Xplore) 3. Patanavijit Vorapoj. \"Multiframe Resolution-Enhancement using a Robust Iterative SRR based on Leclerc Stochastic Technique.\" Proceedings of the 32\"d Electrical Engineering Conference (EECON-32), Prachinburi, Thailand, October 28-30, 2009, 4 pages. 4. Patanavijit Vorapoj. \"Video Enhancement Using a Robust Iterative SRR Based on a Geman&McClure Stochastic Estimation with a General Observation Model.\" Proceedings of 2010 International Conference on Electrical Engineering/ Electronics, Computer, Telecommunications and Information Technology (ECTI-Con 2010), Chiang Mai, Thailand, May 19-21, 2010: 875-879. (IEEE Xplore) 5. Sermwuthisarn, Parichat, Supatana Auethavekiat, and Vorapoj Patanavijit. \"A Fast Image Recovery Using Compressive Sensing Technique with Block Based Orthogonal Matching Pursuit.\" Proceedings of IEEE International Symposium on Symposium on Intelligent Signal Processing and Communication Systems (ISPACS 2009), Kanazawa, Japan, December 2009: 212-215. (IEEE Xplore) 27

6. Hong Ha Pham, and Vorapoj Patanavijit. \"Performance Evaluation of L1, L2 and SLO on Compressive Sensing based on Stochastic Estimation Technique.\" Proceedings of 2010 International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-Con 2010), Chiang Mai, Thailand, May 19-21 2010: 717-721 (IEEE Xplore). Academic Article 1. Patanavijit Vorapoj. \"Tutorial on Image Reconstruction Based on Weighted Sum (WS) Filter Approach: From Single Image to Multi-Frame Image.\" AU Journal of Technology. 13.2 (October 2009): 75-86. Presentation 1. Patanavijit Vorapoj. Video Enhancement Using a Robust Iterative SRR Based on Leclerc Stochastic Estimation. Paper presented at the IEEE International Symposium on Communications and Information Technologies 2009 (ISCIT 2009). Incheon, Korea, September 2009. (IEEE Xplore) 2. Sermwuthisam, Parichat, Supatana Auethavekiat and Vorapoj Patanavijit. A Fast Image Recovery Using Compressive Sensing Technique with Block Based Orthogonal Matching Pursuit. Paper presented at the IEEE International Symposium on Symposium on Intelligent Signal Processing and Communication Systems (ISPACS 2009). Kanazawa, Japan, December 2009. (IEEE Xplore) 3. Patanavijit Vorapoj. Video Enhancement Using a Robust Iterative SRR Based on Andrew's Sine Regularization Technique. Paper presented at the IEEE International Symposium on Intelligent Signal Processing and Communication Systems (ISPACS 2009). Kanazawa, Japan, December 2009. (IEEE Xplore) 4. Patanavijit Vorapoj. Multiframe Resolution-Enhancement using a Robust Iterative SRR based on Leclerc Stochastic Technique. Paper presented at the 32°d Electrical Engineering Conference (EECON-32). Prachinburi, Thailand, October 2009. 5. Patanavijit Vorapoj. Video Enhancement Using a Robust Iterative SRR Based on a Geman&McClure Stochastic Estimation with a General Observation Model. Paper presented at the 2010 Annual International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-Con 2010). Chiang Mai, Thailand, May 19-21, 2010. (IEEE Xplore) 6. Hong Ha Pham and Patanavijit Vorapoj. Performance Evaluation of Ll, L2 and SLO on Compressive Sensing based on Stochastic Estimation Technique. Paper presented at the 2010 International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-Con 2010) Chiang Mai, Thailand, May 19-21 2010. (IEEE Xplore) 28

4. Name Mr. Amulya Bhattarai Research Article 1. Bhattarai, Amula and Jon Wallace. \"Pattern Matching by Optimizing Load in a Reflectarray Antenna.\" Proceedings of the IEEE 2009 International Symposium on Microwave, Antenna, Propagation and EMC Technologies for Wireless Communication (MAPE 2009). Beijing, China, October 2009: 265-268. Presentation 1. Bhattarai, Amula. \"Pattern Matching by Optimizing Load in a Reflectarray Antenna.\" Paper presented at the IEEE 2009 International Symposium on Microwave, Antenna, Propagation and EMC Technologies for Wireless Co~unication (MAPE 2009). Beijing, China, October 27-29, 2009. 29

Albert Laurence School of Communication Arts 1. Name Asst. Prof. Dr. Bu-nga Chaisuwan Research Article 1. Chaisuwan, Bu-nga. \"A Study of the Guideline to Assess the Instructor's Performances for Annual Evaluation Based on the Nine's KPis of Quality Assurance Perspective.\" ASAIHL-Thailand Journal 12.2 (November 2009): 155-170. Presentation 1. Chaisuwan, Bu-nga. \"A Study of the Guideline to Assess the Instructors' Performances for Annual Evaluation Based on the Nine's KPis of Quality Assurance Perspective.\" Paper presented at the 23rd Inter-university Conference of Association of Southeast Asian Institutions of Higher Leaming of Thailand. Payap University, Chiang Mai, Thailand, September 4, 2009. 2. Name Asst. Prof. Dr. Nuchada Dumrongsiri Research Article 1. Dumrongsiri, Nuchada. \"An Analysis of Support Goals: A Perspective from Support Providers.\" Journal of Communication Arts 27.2 (2009): 189-201. 2. Dumrongsiri, Nuchada, and Vikanda Pornsakulvanich. \"Exploring Bloggers' Motivation and Behavior in Thailand.\" Proceedings of 2009 International Conference on Technology Innovation and Industrial Management (TUM), Bangkok, Thailand, June 18-19, 2009, pp. 48-61. Academic Article 1. Dumrongsiri, Nuchada. \"A Review of Emotional Intelligence: Is it a trait or ability?\" Association of Private Higher Education Institutions of Thailand (APHEIT) Journal 15.1(May2009): 160-175. Presentation 1. Dumrongsiri, Nuchada, and Vikanda Pornsakulvanich. \"Internet Use for Social Support: Why do people seek help online?\" Paper presented at the Annual Meeting of the Eastern Communication Association. Baltimore, USA., April 22-25, 2010. 2. Dumrongsiri, Nuchada, and Vikanda Pornsakulvanich. \"Exploring Bloggers' Motivation and Behavior in Thailand.\" Paper presented at the International Conference on Technology Innovation and Industrial Management (TIIM). Bangkok, Thailand, June 18-19, 2009. 30

3. Name Ms. Marissa Chantamas Research Article 1. Chantamas, Marissa. \"Instrument for Evaluating Student Performance in University- Industry Partnerships: A Case Study of Communication Arts Programs in Thailand.\" ASAIHL-Thailand Journal 12.1(May2009): 152-163. 2. Chantamas, Marissa. \"Measuring the Effect of Student Satisfaction on Students Motivation.\" ASAIHL-Thailand Journal 12.2 (November 2009): 134-154. Presentation 1. Chantamas, Marissa. \"Measuring the Effect of Student Satisfaction on Students Motivat~on.\" Paper presented at the 23rd Inter-university Conference of Association of Southeast Asian Institutions of Higher Leaming of Thailand. Payap University, Chiang Mai, Thailand, September 4, 2009. 4. Name Ms. Penchan Phoborisut Academic Article 1. Phoborisut, Penchan. \"Understanding the Identity of the Thai Muslim Community of Kudi Khao in Thonburi.\" Manusya: Journal of Humanities. Special Issue No. 16 (2008): 68-81. 2. Phoborisut, Penchan. \"The Use of New Media in Disseminating Political Communication during Thailand's Politics in Transition.\" Religion, Politics and Globalization. Eds. Imtiyaz Yusuf and Canon Antilgan. Bangkok: Konrd-Adenauer- Stiftung, 2009. 154-167 31

Faculty of Law 1. Name Prof. Pichaisak Horayangkura Academic Article 1. ~i£J~n~ \"'V\\1£J1.:im. \"Llll\"i'..l.~Hilll1R~rfm1Li'.lei.:11::V111.:11h::L'Y11111u'V\"l~nRmit~1111R'l!f.\" 111ITT1it~1111R'llf :1JV111'Yltn~£Je1Ri:1Jity 2.1 (H.:1V11Ti:1J 2552): 91-93. 2. Name Assoc. Prof. Pomchai Soonthompan Academic Article v·mm1. Q..I ~'l.l.'Yl'WQl,'.I l.l'.l ·~'llW:1oJdfdf.'AY1. 1i\".Ai.'Cli.'.J:1J1~n\"llei.:1'A1..J~1.\" 111ITT1'!.Al.A~1111R'll\"'i - Cl.I Q..I - - A :IJ'Vl11'Y1£J1ii1£JeJffff:IJ\"llty 2.1 {ff.:J'Vl1Ti:IJ 2552): 59-64. 3. Name Assoc. Prof. Decha Siricharoen Academic Article 4. Name Assoc. Prof. Nattapong Posakabutra Academic Article 5. Name Assoc. Prof. Dr. Phoonsakdi Vaisamruat Academic Article 1. ~'\\.l.\"ll\"lnd~1 11o '~1.1~.'.\\.l.1n1\"i\"1Jel.:l'V\\iil.m,'m.j1f'1.l.'Y11.:ln!j'Vl:IJ1£J:IJ'V\\1\"11'\\.l.'Y11.:1Llll\"i'J3-Ajm~l .~'1\\.l\".H\"'i.:!Llllff (1 ).\" 11\"iff1\"i b\"JITT\"iT'il. W- -illll1ff'll\"t;i' :IJ'V\\1A1'Y1£J1- ii1£CJi.'elf-fff:IJQ\",,lillty 2.1 {fAf..:l'V\\1Tl:IJ 2552): 94-116. 6. Name Dr. Wariya Lamlert Academic Article 1. Wariya Lamlert. \"Rethinking of Exception for Individual Use of the Berne Convention in the Digital Environment.\" 11\"iITT\"iil~lll1ff'llf :IJ'V111'Y1£J1t£J1i\"i\"i:IJ1111ff'llf 39.1 (ii'l.l.1Ti:IJ 2553): 96-114. 32

2. Lamlert, Wariya. \"Does Digital Right Management Systems (ORMS) THREATEN PRIVACY RIGHT.\" 11'i'ff1'i'ii~1111ff'il'f 3J'V11i'YH.J1tr£.J afffflliqJ 2.1 (ff\"'Vl1fl3J 2552): 181-192. 7. Name Mr. Sthianrapab Naluang Academic Article 2.1 (i\"'Vl1fl3J 2552): 69-75. 8. Name Dr. Poom Moolsilpa Academic Article 1. nii miiiil.'lil. ''n1'i'Lm.l.eJTI\"n1~1'Vlm £J1~ m..h::\"l!1\"l!'U.Cil1aJtJ'itJ'Y11'\\i1rrrnimi LL~'1TI\"l!e:i1m1i'ml'Y1 £J W~ 'Y11iinTI\"l! cu cu \"' cu\" 2550.\" 11'i'H1'i'U~1111H~f 3J'V11i'Y1£.11tr£.JaffiaJiqi 2.1 (ff\"'V\\1f13J 2552): 121-135. 9. Name Ms. Patchrin Luengtriroj Academic Article 1. ~\"l!'iu.'Ylf L'V\\~€1'1~~h1ili1. \"nlJ'Vlll1£.JLn£.J1rltJn1'i'ff'1~f1£.Ji1aJLL~U..\" 11'i'ff1'i'ii~1111ff~f 3J'V11i'Y1£.J1tr£.J eJffffaJiqJ 2.1 (ff'1'V\\1fl3J 2552): 147-153. 10. Name Mr. Praphrut Chatprapachai Academic Article 1. 1.h::m1~ U~'i'1h::111i£.J. \"Developing in the WTO.\" 11'i'ff1'i'ii~1111H~f 3J'V11i'Y1£.11tr£.J5HiaJiqJ 2.1 (ff.\\l'V\\1f13J 2552): 198-203. 11. Name Ms. Kamolnut Noigraiprai Academic Article 1. Noigraiprai, Kamolnut. \"H'Yln-LL~~L~£.J1\"1J1l.\\l'ltmLH~.\\ILU.m'i'UU.rlnm'i'LLff~.\\l~EJ.\\lllliim'l'uu.rlnHmh\" 'II 11'i'H1'i'U~1111H~f aJ'Vl1i'Ylmtr£.J5HillitlJ 2.1 (H.\\l'V11flll 2552): 136-146. 33

Faculty of Biotechnology 1. Name Asst. Prof. Dr. Wunwisa Krasaekoopt Research Article 1. Krasaekoopt, Wunwisa, Salina Benasir, Abusali and Montha Chayasana. \"Processing of Vanilla Pods Grown in Thailand and Its Application.\" AU Journal of Technology. 13.3 (January 2010): 135-142. 2. Name Dr. Tatsaporn Todhanakasem Presentation 1. Todhanakasem, Tatsaporn. Reduced Formation and Elimination of Salmonella typhimurium Biofilm Using Crude Garlic Extract. Paper presented at the 3rd International Conference on Fermentation Technology for Value Added Agricultural Products (FerVAAP 2009). Khon Kaen, Thailand, August 26-28, 2009. 34

Montfort Del Rosario School of Architecture and Design 1. Name Mr. Satanan Chanowanna Research Article 1. Chanowanna, Satanan. \"Samchuk Market: Detail Re-defining.\" Proceedings of the Symposium on Path of Knowledge. Assumption University, Bangkok, Thailand, June 25-July 5, 2009: 1-22. Academic Article 1. Chanowanna, Satanan. \"Klong San Saeb: Its Historical Dimension.\" Proceedings of the Asian Coalition for Architecture and Urbanism (ACAU) Bangkok Workshop on Re-engaging Urb(ln Canal. Assumption University, Bangkok, Thailand, June 2'5-July 5, 2009: 10-19. Presentation 1. Chanowanna, Satanan.·Samchuk Market: Detail Re-defining. Paper presented at the Symposium on Path of Knowledge. Assumption University, Bangkok, Thailand, June 25-July 5, 2009. 2. Name Ms. Chutarat Laomanacharoen Research Article 1. Laomanacharoen, Chutarat. \"Ethical Aesthetic: An Exploration of Morality in Interior Design.\" Proceedings of the Symposium on Path of Knowledge. Assumption University, Bangkok, Thailand, June 25-July 5, 2009: 43-67. Academic Article 1. Laomanacharoen, Chutarat. \"Sustaining Aesthetic: An Excluded Dimension of Environment Ethics.\" International Journal of Spatial Design and Research. 9.11 (2009): 167-169. Presentation 1. Laomanacharoen, Chutarat. Ethical Aesthetic: An Exploration of Morality in Interior Design. Paper presented at the Symposium on Path of Knowledge. Assumption University, Bangkok, Thailand, June 25-July 5, 2009. 35

Graduate School of Business 1. Name Asst. Prof. Dr. Sirion Chaipoopirutana Research Article 1. Poonsiripong, Chanidawan, Sirion Chaipoopirutana, and Howard Combs. \"A Comparison of Chinese and American Tourist Satisfactions in Thailand.\" Journal of Management Science Khon Kaen University. 8.1 (June 2009): 6-26. 2. Chaipoopirutana, Sirion, Howard Combs, Yuttapong Chatchawanwan, and Vikrant Vij. \"Diffusion of Innovation in Asia: A Study of Internet Banking in Thailand and India.\" Innovative Marketing. 5.4 (2009): 27-31. 3. Laohasirichaikul, Bunthuwun, Sirion Chaipoopirutana, and Howard Combs. \"Effective Customer Relationship Management of Health Care: A Study of the Perceptions of Service Quality, Corporate Image, Satisfaction, and Loyalz of Thai Outpatients of Private Hospitals in Thailand.\" Proceedings of the 17t Annual Conference of American Society of Business and Behavioral Sciences. Las Vegas, USA., February 18-21, 2010: 198-210. 4. Likitsuwannakool, Nongnuch, Sirion Chaipoopirutana, and Howard Combs. \"A Comparative Study of Prospective Natural Gas for Vehicle (NGV) Buyers' Behavior Intention in Thailand.\" Proceedings of the 17th Annual Conference of American Society of Business and Behavioral Sciences. Las Vegas, USA., February 18-21, 2010: 224-234. 5. Ying, Pan, Sirion Chaipoopirutana, and Howard Combs. \"A Study of the Factors Influencing Online Purchase Intention of Consumer in China.\" American Society of Business and Behavioral Sciences eJoumal 6.1(Spring2010): 88-99. 6. Chaipoopirutana, Sirion. \"Cross-cultural Study of Western and Thai Subway's Passengers Perception, Overall Satisfaction and Consumer Behavior.\" Proceedings of the 2nd Annual PSU Phuket Research Conference 2009. Phuket, Thailand. November 18-20, 2009: 16 pages. 7. Maruf, Alam, Sirion Chaipoopirutana, and Combs Howard. \"A Study of Consumer Intention to Adopt E-Bay in Thailand.\" Proceedings of the 2nd Annual PSU Phuket Research Conference 2009. Phuket, Thailand. November 18-20, 2009: 10 pages. Academic Article 1. Chaipoopirutana, Sirion. \"Propositions and Tentative Model of Factor Effecting Pirated Software Purchase Intention.\" Journal of Management Science Khon Kaen University. 8.2 (June-December 2009): 63-78. 36

Presentation 1. Ying, Pan, Sirion Chaipoopirutana, and Howard Combs. \"A Study of the Factors Influencing Online Purchase Intention of Consumer in China.\" Paper presented at the ASBBS 17th Annual Conference. Las Vegas, USA., February 18-21, 2010. 2. Laohasirichaikul, Bunthuwun, Sirion Chaipoopirutana, and Howard Combs. \"Effective Customer Relationship Management of Health Care: A Study of the Perceptions of Service Quality, Corporate Image, Satisfaction, and Loyalty of Thai Outpatients of Private Hospitals in Thailand.\" Paper presented at the ASBBS 1?1h Annual Conference. Las Vegas, USA., February 18-21, 2010. 3. Likitsuwannakool, Nongnuch, Sirion Chaipoopirutana, and Howard Combs. \"A Comparative Study of Prospective Natural Gas for Vehicle (NGV) Buyers' Behavior Intention in Thailand.\" Paper presented at the ASBBS 1?1h Annual Conference. Las Vegas, USA., February 18-21, 2010. 4. Chaipoopirutana, Sirion. \"Cross-Culture Study of Western and Thai Subway's Passengers Perception, Overall Satisfaction, and Consumer Behavior.\" Paper presented at the 2nd Annual PSU Phuket Research Conference. Phuket, Thailand. November 18-20, 2009. 5. Alam, Maruf, Sirion Chaipoopirutana, and Howard Combs. \"A Study of Consumer Intention to Adopt E-Bay in Thailand.\" Paper presented at the 2nd Annual PSU Phuket Research Conference. Phuket, Thailand. November 18-20, 2009. 6. Chaipoopirutana, Sirion. \"Cross-cultural Study of Western and Thai Subway's Passengers Perception, Overall Satisfaction and Consumer Behavior.\" Proceedings of the 2nd Annual PSU Phuket Research Conference 2009. Phuket, Thailand. November 18-20, 2009: 16 pages. 7. Maruf, Alam, Sirion Chaipoopirutana, and Combs Howard. \"A Study of Consumer Intention to Adopt E-Bay in Thailand.\" Proceedings of the 2nd Annual PSU Phuket Research Conference 2009. Phuket, Thailand. November 18-20, 2009: 10 pages. 2. Name Dr. Adarsh Batra Research Article 1. Batra, Adarsh. \"Sustainable Tour Operators in Ho Chi Minh City.\" Proceedings of the First Conference on Sustainability Tourism Trend in Thailand. Bangkok, Thailand. July 25-26, 2009: 1-18. 2. Batra, Adarsh. \"Senior Pleasure Tourists: Examination of Their Demography, Travel Experience, and Travel Behavior upon Visiting the Bangkok Metropolis.\" International Journal of Hospitality & Tourism Administration. 10.3 (July-September 2009), pp 197- 212. 37

3. Batra, Adarsh. \"An Investigation of Environmental Impact of Mountain Tourism Activities in Hunza: A Tourist's Perspective.\" Karakoram Knowledge Highways. 1.4 (October-December 2009): 47-58. 4. Adam Pheng, Vimean and Adarsh Batra. \"Awareness of Sanctions and Responsible Behavior of Foreign Tourists to Cambodia.\" Proceedings of the 2nd Annual PSU Phuket Research Conference 2009. Phuket, Thailand. November 18-20, 2009: 9 pages. 5. Kim, Byun Hun, and Adarsh Batra. \"Healthy-living Behavior Status and Motivation Characteristics of Foreign Tourists to Visit Wellness Facilities in Bangkok.\" Proceedings of the 2nd Annual PSU Phuket Research Conference 2009. Phuket, Thailand. November 18-20, 2009: 8 pages. Academic Article 1. Batra, Adarsh. \"Revisiting Shimla Eight Years later: Has Anything Changed?\" AU- GSB e-Journal. 2.2 (December 2009): 25-33. Presentation 1. Batra, Adarsh. \"Visiting Friends and Relative (VFRs) and Non-VFRs: A Comparative Study of Chinese Origin Market to Thailand.\" Paper presented at the Indian Tourism Congress First International Colloquium. Bangkok, Thailand. June 24-27, 2009. 2.· Batra, Adarsh. \"Sustainable Tour Operators in Ho Chi Minh City.\" Paper presented at the First Conference on Sustainability Tourism Trend in Thailand. Rajamangala University of Technology Conference. Bangkok, Thailand. July 25-26, 2009. 3. Name Dr. loan Voicu Academic Article 1. Voicu, loan. \"ASEAN between Aspirations and Realities.\" ABAC Journal. 29.3 (September-December 2009): 1-28. 4. Name Dr. Chittipa Ngamkroeckjoti Research Article 1. Seeture, P., and Chittipa Ngamkroeckjoit. \"A Study of Perceived and Expectation Museum Service Quality at Museum of Siam in Bangkok, Thailand.\" Proceedings of the 2009 Academy of International Business Southeast Asian Regional Conference. Hong Kong, December 3-5, 2009. 38

2. Panichkul, W., Chittipa Ngamkroeckjoit. \"Consumers' Perception toward Two Diet Cola Brands: Pepsi Max and Coke Zero (A Qualitative Approach, Focus Groups).\" Proceedings of the 2009 Academy of International Business Southeast Asian Regional Conference. Hong Kong, December 3-5, 2009. Presentation 1. Seeture, P., and Chittipa Ngamkroeckjoit. \"A Study of Perceived and Expectation Museum Service Quality at Museum of Siam in Bangkok, Thailand.\" Paper presented at the 2009 Academy of International Business Southeast Asia Regional Conference. Hong Kong, December 3-5, 2009. 2. Panichkul, W., and Chttipa Ngamkroeckjoit. \"Consumers' Perception toward Two Diet Cola Brands: Pepsi Max and Coke Zero (A Qualitative Approach, Focus Groups).\" Paper presented of the 2009 Academy of International Business Southeast Asia Regional Conference. Hong Kong, December 3-5, 2009. 5. Name Dr. Jean Dautrey Academic Article 1. Dautrey, Jean. \"Thrifty Americans and Splurging Chinese: an Oxymoron? Maybe Not for Much Longer!'.\" AU-GSB e-Joumal. 2.1 (June 2009): 42-46. 2. Dautrey, Jean. \"The Decade of the Big Zeroes'.\" AU-GSB e-Joumal. 2.2 (December 2009): 34-42. 6. Name Dr. Philip H. Nicholls Academic Article 1. Philip H Nicholls. \"Cross-Disciplinary Research and Education Post Copenhagen 2009.\" Proceedings of the Royal Golden Jubilee International Seminar Series LXX. Walailak University, Thailand, February 19, 2010. 39

Graduate School of Philosophy and Religion 1. Name Asst. Prof. Dr. Warayuth Sriwarakuel Academic Article 1. Sriwarakuel, Warayuth. \"Prospects for the Integration between Solidarity and Multiculturalism in Thai Society.\" Religion, Politics and Globalization. Implications for Thailand and Asia. Eds. Imtiyaz Yusuf and Atilgan, Canan. Bangkok: Konrad-Adenauer- Stiftung, 2009. 9-24. Presentation 1. Sriwarakuel, Warayuth. \"The Teaching of Philosophy and the Buddhist Way of Learning.\" Paper presented at the World Philosophy Day: Philosophy in the Dialogue of Culture. Moscow, Russia, November 16-19, 2009. 2. Name Asst. Prof. Dr. Roman Meinhold Academic Article 1. Meinhold, Roman. \"Being in the Matrix: An Example of Cinematic Education in Philosophy.\" Prajna Vihara: Journal of Philosophy and Religion 10.1-2 (January- December 2009): 235-252. 2. Meinhold, Roman. \"Popular Culture and Consumerism: Mediocre, (Schein-) Heilig and Pseudo-Therapeutic.\" Religion, Politics and Globalization. Implications for Thailand and Asia. Eds. Imtiyaz Yusuf and Canan Atilgan. Bangkok: Konrad- Adenauer- Stiftung, 2009. 51-65. 3. Meinhold, Roman. \"Mode.\" [Fashion]. Anthropology Handbook. Men between Nature, Culture and Technology. Eds. Eike Bohlken and Christian Thies. Stuttgart: Weimar. Metzler, 2009: 383-389. Presentation 1. Meinhold, Roman. \"Popular Culture and Consumerism: Mediocre, (Schein-) Heilig and Pseudo-Therapeutic.\" Paper presented at the Religion, Politics and Globalization International Conference. Bangkok, Thailand, June 26, 2009. 3. Name Dr. Kajornpat Tangyin Research Article 1. Tangyin, Kajornpat. \"Reading Kierkegaard on Faith through Johannes Climacus and Johannes De Silentio.\" Prajna Vihara: Journal of Philosophy and Religion 10.1-2 (January-December 2009): 235-252. 40

4. Name Dr. Subhavadee Numkanisorn Academic Article 1. Numkanisorn, Subhavadee. \"Sacraments: The Symbols of Genuine Love of God.\" Saeng Tham Journal 33.2 (May-August 2009): 94-104. 2. Numkanisorn, Subhavadee. \"Following Jesus Christ's Life.\" Saeng Tham Journal 33.3 (September-December 2009): 102-110. 3. Nurnkanisorn, Subhavadee. \"Spiritual Well-Being: The genuine Meaning of Life.\" Saeng Tham Journal 34.1(January-April2010): 55-66. 5. Name Dr. Joseph I. Fernando Academic Article 1. Fernando, Joseph. \"Education for Peace.\" Prajna Vihara: Journal of Philosophy and Religion 10.1-2 (January-December 2009): 191-207. 6. Name: Dr. John Thomas Giordano Presentation 1. Thomas Giordano John. \"Teacher's Heads.\" Paper presented at the Conference on The Role of Philosophy in the Development of South East Asia. Phnom Penh, Cambodia, June 24-25, 2009. 2. Thomas Giordano John. \"Jesus-Rizal.\" Paper presented at the Conference on Australian Caravan: Regions, Empires, Utopias. Latrobe University, Melbourne, Australia, July 21-24, 2009. 41

Graduate School of Education 1. Name Dr. Yan Ye Research Article 1. Ye, Yan. \"Value Education Management in Assumption University of Thailand and Soochow University ofChina: A Comparative Study.\" HUFLIT Journal. (May 2010): 57-67. 2. Ye, Yan. \"A Study on Teachers' Followership Styles and Strategies for Developing Followership Skills in Soochow University, China.\" Sholar: AU Graduate School of Educational Journal 1.1: 21-25. Academic Article 1. Ye, Yan. \"Quality Assurance Standards to Promote Teachers' Development in Thai Universities: Assumption University Case.\" Proceedings of the International Forum on Teacher Education & Asia-Pacific Forum on International Educational Proceeding. Shanghai, China, November 14-16, 2009: 131-139. 2. Ye, Yan. \"An Introduction to Thailand's Top University and Analysis on University Collaboration between China and Thailand.\" World Education Information Journal, The People's Republic of China, Ministry of Education, March, 2010: 79-84. 2. Name Dr. Watana Viniwatanakhun Research Article 1. Viniwatanakhun, Watana. \"Factors Leading to Faculty Engagement: A Comparative Study Regarding Two Private Universities One in Thailand and One in the U.S.\" Proceedings of the 2010 Hawaii International Conference on Education. Honolulu, Hawaii, U.S.A., January 7-10, 2010: 1992-2003. Presentation 1. Viniwatanakhun, Watana. \"Factors Leading to Faculty Engagement: A Comparative Study Regarding Two Private Universities One in Thailand and One in the U.S.\" Paper presented at the 2010 Hawaii International Conference on Education. Honolulu, USA., January 7-10, 2010. 42

College of Internet Distance Education 1. Name Assoc. Prof. Dr. Chitapa Katavan Research Article 1. Tatsu Tsuruishi, Chitapa Ketavan, and Kayan Suwan. Relationship between Water Temperature and Developmental Rate of Tropical Asian Caddisfly, Himalopsyche acharai (Trichoptera: Rhyacophilidae) 111ITT11i£J113J~1LL'lll.\\I (1'Y1£l1t'l1ff<ilfLLa::L'Ylf'lfohEi) 12.2 (mnlJ1f'lll-'liu11f'l3J 2552): 93-102. 2. Name Assoc. Prof. Dr. Methi Pilanthananond Academic Article 1. Llln- tlaitlil41UU't1. \"L';J<ilfl~L:a.\\l'lJ1n.\" ITTTIUmll1\"1!1:awm LU~3JW1::LnE.J1~w1::'lJ1'11ff3JL~';JW~:Li1EJcl1Z1 • 'II 'II • •Li'ia.\\lLutamH3J'lll13J.\\lf'la LU~ 3JW1::°l!itl!WTI1fl ao WTI'!Y1. m.\\IL'YlW: •ff'lurn1uLa•1nRm1mH111, 2552. 2. L3Jd1i ~IQ..I 41U U'Y'l. \"~.'...lJ-1'11\\11.\" ITTTIUn13J1- °1!1,°cfl!Wfl1 LUaA3JW1::LnE.ct.J1<,iQlW, 1::'lJ1'Ylff3JL<il';~l'V-11::L-;J.1...EJE.IJ'lQl.\\.I1 LdUE!.\\!'Ibit cu q cu cu uaitlil tamHll'lll13J.\\lf'laLU~llW1::°l!it3JW11'!Y1 do WTI'!Y1. •m.\\IL'Yl'V-1: ••ff'lurn1uLa'lnRm1mH111, 2552. 3. Llln- ti ait1iit1UU'tf. \"fftnUUEl<illlfln '!Y1 LE!n°l!U.\" ITT11Umll1\"1!1:awm LU~3JW1::Ln E.J1~W1::'1J1'Yl ffll L~';J • • 'II w1::Li1e:icli1 Li'ie:i.\\ILit1e:imHll'lll13J.\\lf'laLU~llw1::\"l!u3Jw11'!Y1 ao w11'!Y1. m.\\IL'YlW: ff'lun.\\11uLa'lnnm1 'II • ~1ff111, 2552. Book 3. Name Dr. Naree Aware Achwarin Research Article 1. Achwarin, Aware Naree. \"The Study of Teacher Competence of Teachers at Schools in the Three Southern Border Provinces of Thailand.\" Scholar: AU Graduate School of Education Journal. 1.1 (September 2009): 154-157. 4. Name Dr. Athipat Cleesuntom Academic Article 1. e:iRU'llEJ fl~ffitm. \"m11h::d'.iULL'lJ'lJff3J<ila.\" ITT11'1q .l.mll1\"1!1:awmcu LU~3JW1::Lnm~w1::'1J1'Ylff3Jb~';) q q w1::Li1e:icii1 Li'iEJ.\\ILU1amHll'lll13J.\\lf'laLU~llw1::\"l!ul!w11'!Y1 ao w11'!Y1. m.\\IL'Yl'V-1: ff'lurn1uLa'lnRm1 'II • ~1ff111, 2552. 43

2. an-tl~Ef '1~Hum. \"n1\"i\"fln'lflV'l'Vl1~Uli\"i\"\"i\"3J.\" ITT\"i\"1Um3Ji\"J5TiV'lm LU~3JV'l\"i\":::LnE.J\"i\"~V'l\"i\":::t11'YlH3JL~\";i q q q 'tJ V'l\"i\":::Li1acii1 Liia..:i1u1amH3J'V113J..:1'161LU~3JV'l\"i\":::\"J5u3JV'l\"i\"\"i\"'lfl ~o V'l\"i\"\"i\"~1. m..:iL'YlV'l: ITT'll'n..:11ULG1\"1J1n-m\"i\" 'II ' ~1H111, 2552. 5. Name Dr. Poonsri Vate-U-Lan Research Article 1. Vate-U-Lan, Poonsri. \"Best Practices to Form Online Multi-Users Virtual Environments for Education in Developing Countries.\" International Journal of the Computer, the Internet and Management. l 7.SP3 (December 2009): 1-6. 2. Nagi, Kuldeep, and Poonsri Vate-U-Lan. \"Using Emergent Technologies for Facilitating Engaged Leaming in a Virtual Leaning Environment (VLE).\" International Journal of the Computer, the Internet and Management. 17. SPl (March 2009): 16.1-16.6 Academic Article 1. i:i~fl1 !1flVr,fVfl'j. \"fl111!fl11~M~flff'ffU~1t.I1tlrnm:JJ EVANA.\" 'W11'1m1:JJfll'jflfl1flH~~fll'j ~flffl'j 1.1 (tl'Ut.llt.l'W-i'W11'fl:JJ 2552): 20-33. 2. i:i~fl1 nflVfJW11. \"m1t.1tl'j~ff'Ufl1Huti''IJ~-'rVi' Edgar Dale1ii1~rh.\" m'fl1u1~ufft' 1ff1rn1'jflfrn1 16.1 (2552): 75-87. 3. i:i~fl.c1l rl \"Six sense .c:\\ rl t'l1'fl ,. ,t. ~t..cltf~fflffl'jfll'j.cf:ilfnll 16.1 (2552): 109-116. nfltlfJWl'j. 'flfl:JJVl1!\\0lfl'j .\" t'U 6. Name Mr. Kuldeep Nagi Research Article 1. Nagi, Kuldeep. \"Applying Six Sigma for Quality Assessment in a eLeaming Courseware Production Process.\" Proceedings of the International Conference on Computer and Communication Engineering (ICCCE' 10). Kualar Lumpur, Malaysia, May 11-13, 2010, 544-549. 2. Nagi, Kuldeep, and Srisakdi Charmonman. \"Using Leaming Management System (LMS) Activity Logs for Developing a Framework for Improving the Core Components of a eLeaming Course.\" Proceedings of the 1st International Conference on Technology in Education. Manila, Philippines, March 4-5, 2009, 56-62. Academic Article 1. Nagi, Kuldeep, and Poonsri Vate-U-Lan. \"Using Emergent Technologies for Facilitating Engaged Leaming in a Virtual Leaning Environment (VLE).\" International Journal of the Computer, the Internet and Management. 17. SPl (March 2009): 16.1-16.6. 44

Presentation 1. Nagi, Kuldeep, and Poonsri Vate-U-Lan. \"Using Emergent Technologies for Facilitating Engaged Learning in a Virtual Leaning Environment (VLE).\" Paper presented at the International Conference on Information Technology to Celebrate S. Charmonman's 72°d Birthday, Assumption University, Bangkok, Thailand, March 2009. 2. Nagi, Kuldeep, and Srisakdi Charmonman. \"Using Leaming Management System (LMS) Activity Logs for Developing a Framework for Improving the Core Components of a eLearning Course.\" Paper presented at the 1st International Conference on Technology in Education, Manila, Philippines, March 4-5, 2009. 3. Nagi, Kuldeep. \"Applying Six Sigma for Quality Assessment in a eLeaming Courseware Production Process.\" Paper presented at the International Conference on Computer and Communication Engineering (ICCCE' 10), Kuala Lumpur, Malaysia, May 11-13, 2010. 45

Graduate School of English 1. Name Prof. Dr. Erich Berendt Research Article 1. Berendt, E. A. \"Cultures of Learning.\" Toward the Fusion of Language, Culture and Education. Tokyo: Kaitakusha, 2009. 188-196. Academic Article 1. Berendt, E. A. \"The Discourse and Epistemology of Ideas: The Role of Metaphors.\" Asian Journal of Literature, Culture and Society. 3.2 (August 2009): 64-92. 2. Berendt, E. A. \"The Roles of uh/um in Conv~rsational Management and Implications for Teaching Conversation.\" The New English Teacher. 4.1(January2010): 104-124. Book 1. Berendt, E. A. \"For Communication and Learning: Research in Spoken and Applied Discourse.\" Bangkok: Assumption University Press, 2009. Presentation 1. Berendt, E. A. \"A Critical Appraisal of Metaphors of Learning across Cultures.\" Paper presented at the 11th International Pragmatics Association (IPRA) Conference 2009. Melbourne, Australia. July 16, 2009. 2. Berendt, E. A. \"The Roles of uh/um in Conversational Management and Implications for Teaching Conversation.\" Paper presented at the 7th Asia TEFL and 29th Thailand TESOL International Conference 2009. Bangkok, Thailand. August 7-9, 2009. 2. Name Assoc. Prof. Dr. Joseph Foley Academic Article 1. Foley, J. A. \"The Shifting Paradigms in Second Language Research.\" Asian Journal of Literature, Culture and Society. 3.1 (April 2009): 1-15. 2. Foley, J. A. \"Critical Awareness: Romance Novels in English in the Asian Market.\" Asian Journal of Literature, Culture and Society. 3.2 (October 2009): 93-108. 46