AU academic titles and academic works 2011

/I\\@ ... 1101\\~•.•.•• ANNIVERSARY ASSUMPTION UNIVERSITY

THE ASSUMPTION UNIVERSITY LffiRAR, 0 4 OCT 2013 AU Academic Titles and Academic Works 2011 Office of the Vice President for Academic Affairs

FOREWORD Assumption University expects her full-time faculty members to be efficient and knowledgeable not only as a lecturer but also in producing quality academic works. In doing so, these faculty members are able to update their knowledge and share their wisdom. Whenever an AU faculty member produces a quality academic work or earn an academic title, it is always a pride for Assumption University. To acknowledge this, the Office of the Vice President for Academic Affairs has compiled and published the names of AU faculty members with their respective academic works or academic title appointments for the Academic Year 2011. This is to show the University's appreciation for the hard work and the dedication given by these faculty members, and at the same time present these faculty members to the AU family as examples for the others to follow. The University hopes that more names and academic works will be included in the following academic years. To the AU faculty members named in this booklet: \"Well done! Keep up the good work.\" Dr. Sompit Porsutyarak Vice President for Academic Affairs 23 August 2012

Table of Contents Academic Title Appointments .................................... .......................... 1 Academic Title Holders ...... ........................ ............... ........................ 5 Full-time Lecturers' Academic Works Martin de Tours School of Management............................................ 9 Faculty of Arts ... ...... ........................ ........................................ 18 Faculty of Nursing Science ........................ ................................... 22 Faculty of Science and Technology .................. ...... ......................... 25 Faculty of Engineering................................................................ 33 Albert Laurence School of Communication Arts ... .... ...... .. ...... ... ... ... .... 39 Faculty of Law......................................................................... 41 Faculty of Biotechnology ......... .................................................... 43 Montfort Del Rosario School of Architecture and Design ....................... 45 Graduate School of Business ............... ............ ............ ................. 46 Graduate School of Philosophy and Religion ....................................... 50 Graduate School of Education........................................................ 53 Graduate School of English ........................ ............ ........................ 56 College of Internet Distance Education ...... ........................... ............. 60 Institute of English Language Education ......... .................................... 63

Academic Title Appointments Academic Year 2011 In the Academic Year 2011, AU University Council, empowered under the provision in Article 34 (17) of the Private Higher Education Institutions Act B.E. 2546 Amendment (No. 2) B.E. 2550 and upon the recommendations of Assumption University Committee on Academic Titles, approved the academic title appointments for the full-time lecturers whose academic works successfully passed the evaluation done by external expert readers as follows: 1. Assistant Professor Academic Title Poom Moolsipa Name School of Law Faculty Law Specialization 22 September 2011 University Council's Approval 27 April 2011 •Teaching Materials: LA 2503 n!JV1il1t1f~nnii\\fb1J Effective Date Academic Works Considered •Research 1. mr~m~1b~remnh.m!)V1iJ1t1~1~'Jt1rrtl'i~'J'W~~r~ 2. bi'.j'tl-:tbb1Juihil'Jui'Jii1um~rnumrmr~fflf1CH~m~'V11J~1u ~-':i bb'J ~~'tlii bb~~m~1J'Jumrur~\"l!1~r.i1rru •Academic Article 1. ifrumm~lJ'J'Wn1W'tl~'1'tl'W~~1N~1LLVIU'l'V11'1n11bi'.j'tl\\11'W ~~ 2. Assistant Professor Academic Title Chittipa Ngamkroeckjoti Name Graduate School of Business Faculty International Business Management Specialization 22 September 2011 University Council's Approval 31 March 2011 • Teaching Materials: BP 6910 International Business Effective Date Academic Works Considered Management •Research 1. Technology Turbulence and Environmental Scanning in Thai Food New Product Development 2. Environmental scanning in Thai Food SMEs: The Impact of Technology Strategy and Technology Turbulence •Academic Article 1. Coping with Htpercompetition· in the Financial Services Industry in Thailand: Environmental Scanning Practices of Leaders and Followers 2. Small and Medium Exporters Orientation Towards New Service Development in Thailand Context. 1

3. Assistant Professor Academic Title Alexander Johannes Klemm Name Graduate School of English Faculty Communication Arts Specialization 22 September 2011 University Council's Approval 6 September 2011 •Teaching Materials: EM 6001 Intercultural Effective Date Academic Works Considered Communication in English •Research 1. Reading African - American Literature in an Asian Context: Zora Neale Hourstion's Their Eyes Were Watching God 2. Nation and Representation: Staging Racism in R.W. Fassbinder's Fear Eats the Soul •Academic Article 1. Language and Existence in Pen-Ek Ratanaruang's Last Life in the University 2. Breaking with Convention: Narrative Structure in and Mechanism of Suspens in The Blair Witch Project 3. Communication, Character and Conflict in Harold Pinter's the Homecoming 4. Assistant Professor Academic Title Olimpia Cavosora Racela Name Martin De Tours School of Management and Economics Faculty Marketing Specialization 22 September 2011 University Council's Approval 4 March2011 •Teaching Materials: IBM 3614 International Product and Effective Date Academic Works Considered Brand Planning •Research 1. A Comparative Study of New Product Development Success of Thai and U.S. Finns 2. Market Orientation, International Business Relationships, and Perceived Export Performance • Academic Article 1. Entrepreneurial Intensity, National Culture, and the Success of New Product Development: The Mediating Role of Information Technology 2

5. Assistant Professor Academic Title Richard William Mark Lynch Name Graduate School of Education Faculty Education Specialization 1 September 2007 Former Appointment 22 September 2011 (Transfer) University Council's Approval Endorsed by Korea University Academic Works Considered 6. Assistant Professor Academic Title Dhanoos Sutthiphisal Name Martin De Tours School of Management and Economics Faculty Economics Specialization 1November2004 Former Appointment 22 September 2011 (Transfer) University Council's Approval Endorsed by McGill University, Canada Academic Works Considered Associate Professor 7. Pisawat Sukonthapan School of Law Academic Title Law Name 30 July 2009 Faculty Thammasart University Specialization 22 September 2011 (Transfer) Former Appointment Endorsed by Thammasart University University Council's Approval Assistant Professor Academic Works Considered Dr. Imtiaz Ahmed Shaukatali Yusuf School of Philosophy and Religion 8. Religion Academic Title August 1991 Name 17 May 2012 (Transfer) Faculty Endorsed by Texas Christian University, USA. Specialization Former Appointment Assistant Professor University Council's Approval Dr. York Hary Gunther Academic Works Considered School of Philosophy and Religion Philosophy 9. 23 May 2008 Academic Title 17 May 2012 (Transfer) Name Endorsed by California State University, Northridge, USA. Faculty Specialization Former Appointment University Council's Approval Academic Works Considered 3

10. Assistant Professor Academic Title Dr. Surasee Prahmkaew Name School of Science and Technology Faculty Telecommunications Science Specialization Former Appointment 6 September 2011 University Council's Approval 17 May 2012 Academic Works Considered •Teaching Materials: TS 4356 Network Design and Analysis •Research 1. Traffic Policing over Various Ad Hoc Networks and Inter-Vehicular Communications 2. Alert Routing Protocol for Inter Vehicular Communications System (IVCS) • Academic Article 1. A Hybrid Scheme with Impressive QoS over Telecommunication Networks 4

Academic Title Holders Academic Year 2011 Professor 5 Associate Professor 18 Assistant Professor 56 Total 79 Name Academic Title Field of Specialization 1. Dr. Srisakdi Charmonman Professor Computer Engineering 2. Dr. Graham Kenneth Winley Professor Information Technology 3. Mr. Pichaisak Horayangkura Professor Law 4. Mrs. Taksina Savanananda Professor Education (Computer Education) 5. Dr. Erich Adalbert Berendt Professor English Linguistics 6. Dr. Gennady Veselovsky Assoc. Professor Computer Science Assoc. Professor Visual Arts 7. Mr. Pralong Phirananda Assoc. Professor Architecture Assoc. Professor Law 8. Mr. Chatchai Gadavanij Assoc. Professor Law 9. Mr. Pomchai Soonthompan Assoc. Professor Law 10. Mr. Decha Siricharoen Assoc. Professor Computer Science 11. Mr. Nattapong Posakabutra Assoc. Professor Entomology 12. Dr. Pratit Santiprabhob Assoc. Professor Law 13. Dr. Chitapa Katavan Assoc. Professor Strategic Management 14. Dr. Phoonsakdi Vaisamruat Assoc. Professor Real Estate 15. Dr. Teay Shawyun Assoc. Professor Urban and Environmental 16. Dr. Sonthya Vanichvatana Planning 17. Dr. Nitichan Pleumarom Journalism and Mass Communication 18. Dr. Sushama Kasbekar Assoc. Professor Educational Technology Secondary Education 19. Dr. Supit Kamjanapun . Assoc. Professor English Language and 20. Dr. Suwattana Eamoraphan Assoc. Professor Literature 21. Dr. Joseph Foley Assoc. Professor Information Systems Law 22. Dr. Boonlert Watjatrakul Assoc. Professor 23. Dr. Pisawat Sukonthapan Assoc. Professor 5

24. Dr. Jirawat Wongswadiwat Asst. Professor Psychology Statistics 25. Ms. Amonlugsana Thanasinsupaya Asst. Professor Computer Information System Computer Science 26. Dr. Vichit Avatchanakorn Asst. Professor Thai Psychology 27. Dr. Tang Van To Asst. Professor Philosophy Accounting 28. Mrs. Rachanee Kamphangkaew Asst. Professor Mathematics Telecommunications Science 29. Mrs. Nucharee Supatn Asst. Professor Telecommunications Science Electrical Engineering 30. Dr. Warayuth Sriwarakuel Asst. Professor Information Technology Computer Science 31. Dr. Vissnu Poommipanit Asst. Professor Applied Statistics Applied Statistics 32. Dr. MinAung Asst. Professor Information Technology Accounting 33. Dr. Chanintorn Jittawiriyanukoon Asst. Professor Management English 34. Dr. Dobri Atanassov Batovski Asst. Professor Insurance English 35. Dr. Kittiphan Techakittiroj Asst. Professor Nursing Science Telecommunications Science 36. Dr. Thotsapon Sortrakul Asst. Professor Communication Arts Physics 37. Dr. Thitipong Tanprasert Asst. Professor Management Communication Arts 38. Mrs. Titida Nochai Asst. Professor Information Technology Tourism Management 39. Dr. Jirayut Poomontre Asst. Professor Telecommunications Science Teaching English 40. Dr. Supavadee Nontakao Asst. Professor Psychology Mass Communication 41. Dr. Myint Thein Asst. Professor Information Technology 42. Dr. Vinai Viriyavidhayavongs Asst. Professor 43. Dr. Linchong Chorrojprasert Asst. Professor 44. Mr. Brian C. Lawrence Asst. Professor 45. Mr. San Shwe Baw Asst. Professor 46. Dr. Nanthaphan Chinlumprasert Asst. Professor 47. Mr. Thanachai Thumthawatworn Asst. Professor 48. Ms. Rachada Dangchamroon Asst. Professor 49. Mr. Vichitnarong Buggakupta Asst. Professor 50. Dr. Krisda Tanchaisak Asst. Professor 51. Dr. Bu-Nga Chaisuwan Asst. Professor 52. Dr. Jirapan Dangdej Asst. Professor 53. Dr. Jutamas Wisansing Asst. Professor 54. Ms. Pitiporn Pakdeepinit Asst. Professor 55. Dr. Sureepong Phothongsunan Asst. Professor 56. Ms. June Bernadette D' Souza Asst. Professor 57. Dr. Vikanda Pornsakulvanich Asst. Professor 58. Mr. Paitoon Porntrakoon Asst. Professor 6

59. Dr. Robert Cecil Gaissert Asst. Professor English 60. Dr. Roman Meinhold Asst. Professor Philosophy 61. Dr. Wunwisa Krasaekoopt Asst. Professor Science and Food Technology 62. Dr. Michel Thiery Asst. Professor Accounting 63. Dr. Vorapoj Pattanavijit Asst. Professor Electrical Engineering 64. Dr. Sirion Chaipoopirutana Asst. Professor Marketing 65. Dr. Kriengsin Prasongsukarn Asst. Professor Marketing 66. Dr. Nuchada Dumrongsiri Asst. Professor Communication Arts 67. Dr. Virach Wongpaiboon Asst. Professor Electrical Engineering 68. Dr. Theingi Asst. Professor Marketing 69. Dr. Hla Theingi Asst. Professor International Business Management 70. Dr. Amonrat Thoumrungroje Asst. Professor International Business Management 71. Mr. Darun Kesrarat Asst. Professor Information Technology 72. Dr. Poom Moolsipa Asst. Professor Law 73. Dr. Chittipa Ngamkroeckioti Asst. Professor International Business Management 74. Dr. Alexander Johannes Klemm Asst. Professor Communication Arts Telecommunications Science 75. Dr. Surasee Prahmkaew Asst. Professor Education Economics 76. Dr. Richard Wiliam Mark Lynch Asst. Professor Religion Philosophy 77. Dr. Dhanoos Sutthiphisal Asst. Professor 78. Dr. Imtiaz Ahmed Shaukatali Yusuf Asst. Professor 79. Dr. York Hary Gunther Asst. Professor 7

Full-time Lecturers' Academic Works Academic Year 2011 The Academic Year 2011 was indeed a productive year in terms of academic works by the full-time lecturers of Assumption University as follows: Research Article Academic Article - Paper Presentation Faculty International National International National International National Conference Conference 1. Martin de Tours School 27 7 3 4 16 2 ofManagement 2. Faculty of Arts 5 3 2 54 3 4 3. Faculty of Nursing - 7 - -I Science 5 -4. Faculty of Science and 25 7 I 13 3 2 Technology - 5. Faculty of Engineering 6 8 I 24 3 -6. Albert Laurence School 3 - - I - of Communication Arts 7. Faculty of Law I --6I 8. Faculty of - 5 - -I Biotechnology 9. Montfort de! Rosario I - - -I School of Architecture and Design 10. Graduate School of 6 7 3 56 2 Business 11. Graduate School of 4 I 8 2 I 4 Philosophy and Religion 12. Graduate School of 1 5 12I 5 Education 13. College of Internet 7 5 1 13 2 Distance Education 14. Graduate School of 42 32 78 English -- -1 I- 15. Institute of English Language Education 90 57 22 31 61 43 147 53 104 Total Grand Total 8

Martin de Tours School of Management 1. Name Assoc. Prof. Dr. Sonthya Vanichvatana Research Article 1. Vanichvatana, Sonthya. \"Assessing Employability through Personal Skill Development and Teaching Methods.\" Journal of Educational Research, Srinakharinwirot University 5,2 (October 2010-March 2011): 48-55. Academic Article tiQI .-=:t, QI ~ 11'iffl'.iffl.llflllflff-:J111'.ill'Vl'i'VW 69 (llmlflll -1.J'Wlflll 2555): 3-5. 2. Name Assoc. Prof. Dr. Teay Shawyun Research Article 1. Shawyun, Teay. \"Strategic USR Management Framework.\" Proceedings of the 11th SEAAIR Conference, Chiangmai, Thailand, 3-5 November 2011: 26-35. 2. Shawyun, Teay. \"Strategic Market and Customer Driven IS/IT Planning Model.\" International Journal of Strategic Information Technologies and Applications, (ISi Web of Knowledge Indexed), (2011):11-36. 3. Shawyun, Teay and Awad Al-Kami. \"Commonalities in Diversity: Common Denominators of IQAs and EQAs Standards?\" Proceedings of the APQN 2012 Conference, Siem Reap Cambodia, 29 February- 2 March 2011 :194-188. Book 1. Shawyun, Teay. \"Developing and Auctioning Strategic Planning in Higher Education Institutions, Bangkok Thailand: AU Digital Press, 2012. 2. Shawyun, Teay. \"Strategic Performance Management System: An Integrated Framework (International Edition, 4th Edition 2012), Bangkok Thailand: AU Digital Press, 2012. 3. Name Asst. Prof. Dr. Nucharee Supatn Research Article 1. Supatn, Nucharee. \"A Role of Socialization Tactics on the Perceived Person-Job Fits of the New Employees.\" Proceedings of the 7th European Conference on Management Leadership and Governance (ECMIG 2011), Sophia-Antipolis, France, October 6-7 2011: 394-401. 9

2. Supatn, Nucharee. \"A Study on Cross-Border Trade Facilitation and Regional Development along Economic Corridors: Thailand Perspectives.\" In Emerging Economic Corridors in the Mekong Region. Ed. Ishida Masami, BRC Research Report No. 8, Bangkok Research Center, IDE-JETRO, Bangkok, Thailand: 231-265. 3. D'Souza, June B. and Supatn, Nucharee. \"The Development of a Program for Enhancing Cooperative Learning at Assumption University: An Experimental Study.\" Association of Private Higher Education Institutions of Thailand Journal 17,2 (2011): 16-30. Presentation 1. Supatn, Nucharee. \"A Role of Socialization Tactics on the Perceived Person-Job Fits of the New Employees.\" Paper presented at ih European Conference on Management Leadership and Governance (ECMIG 2011), Sophia-Antipolis, Nice, France, October 6-7 2011. 4. Name Asst. Prof. Dr. Myint Thein Academic Article 1. Thein, Myint. \"Teaching Financial Statement Analysis: A Discussion on Pedagogy.\" ABAC Journal 31,2 (May-August, 2011): 27-34. 5. Name Asst. Prof. Brian Lawrence Research Article 1. Lawrence, Brian. \"Management Cultural Diversity in an International University.\" Proceedings of the EAIR 33rd Annual Forum, Warsaw, Poland, August 28-41, 2001. 2. Lawrence, Brian. \"Insurers' Involvement in the Consequences of Global Warning.\" Journal ofRisk Management and Insurance.16 (2012). 3. Lawrence, Brian. \"Residual Vulnerabilities in Supply Chains.\" Proceedings ofthe 2nd International Conference on Banking & Business, Bali, Indonesia, February 1-2, 2012: 449-512. Presentation 1. Lawrence, Brian. \"Management Cultural Diversity in an International University.\" Paper presented at the EAIR 33rd Annual Forum, Warsaw, Poland, August 28-41, 2001. 2. Lawrence, Brian. \"Residual Vulnerabilities in Supply Chains.\" Paper presented at International Conference on Banking & Business, Bali, Indonesia, February 1-2, 2012. 10

6. Name Asst. Prof. Dr. June Bernadette D' Souza Research Article 1. D' Souza, June Bernadette. \"A Study of Teachers' Organizational Citizenship Behavior in Relation to Organizational Climate and Personality.\" Proceedings of the APHEIT Conference on Higher Education Innovation: Key to Sustainable Development, Bangkok, Thailand, July 2011. Academic Article 1. Christopher, Michael S., Paul Norris, June B. D' Souza and Kristin A. Tieman. \"A Test ofthe Multidimensionality ofthe Self-Construal Scale in Thailand and the United States.\" Journal of Cross-Culture Philosophy XX(X): 1-16. 2. D' Souza, June Bernadette and Nucharee Supatn. \" The Development of a Program for Enhancing Cooperative Leaming at Assumption University: An Experimental Study.\" Association of Private Higher Education Institutions of Thailand Journal 17, 2 (December 2010): 16-30. Presentation 1. D' Souza, June Bernadette. \"A Study of Teachers' Organizational Citizenship Behavior in Relation to Organizational Climate and Personality.\" Paper presented at the APHEIT Conference on Higher Education Innovation: Key to Sustainable Development, Bangkok, Thailand, July 2011. Bangkok, Thailand, July 2011. 7. Name Asst. Prof. Dr. Vikanda Pomsakulvanich Research Article 1. Pornsakulvanich, Vikanda. \"Internet Communication Motives: The Scale Development.\" Journal of Communication Arts 28,4 (October-December 2010): 169- 182. 2. Dumrongsiri, Nuchada and Vikanda Pomsakulvanich. \"Media and Social Influences on the Use of Social Networking Sites in Thailand.\" Journal of Communication Arts 3, 2 (April-June 2012): 84-100. Presentation 1. Dumrongsiri, Nuchada and Vikanda Pornsakulvanich. \"An Analysis of Social Influences on the Use of Social Networking Sites in Thailand.\" Paper presented at the Annual Meeting oLthe International Association for Media and Communication Research, Istanbul, Turkey, July 2011. 2. Pomsakulvanich, Vikanda. \"Internet Use for Interpersonal Communication: The Influence of Individual Differences on Social and Psychological Well-being.\" Paper presented at the Annual Meeting of the International Association for Media and Communication Research, Istanbul, Turkey, July 2011. 11

8. Name Asst. Prof. Dr. Theingi Research Article 1. Theingi, Hla and Theingi. \"Sikh Business Community in Thailand.\" In S.A.A.Kaur (Ed.), Sikhs in Southeast Asia: Negotiating an identity, Institute of Southeast Asian Studies (2011), Singapore:221-240. ISBN978-981-4279-64-2 2. Theingi and Cho Mon Aung. \"What Makes Online Shoppers Different from Non- online Shoppers in Thailand?.\" Proceedings ofthe 11th International Business and Economy Conference, Hawaii, USA., January 5-8, 2011. ISSN 1537-2316 ofthe United States Library of Congress. Presentation 1. Theingi and Cho Mon Aung. \"What Makes Online Shopfers Different from Non- online Shoppers in Thailand?.\" Paper presented at the 11 International Business and Economy Conference, Hawaii, USA., January 5-8, 2011. 9. Name Asst. Prof. Dr. Illa Theingi Research Article 1. Theingi, Hla and Theingi. \"Sikh Business Community in Thailand.\" In S.A.A.Kaur (Ed.), Sikhs in Southeast Asia: Negotiating an Identity, Institute of Southeast Asian Studies (2011), Singapore: 221-240. 10. Name Asst. Prof. Dr. Amonrat Thoumrungroje Research Article 1. Thoumrungroje, Amonrat. \"Intra-cultural Diversity and Ethnic Identity of Consumer Preference: Evidence from Ethnic Subcultures in Thailand.\" Proceedings of the Academy of International Business-Midwest Chapter 2012 Conference, Vol. XXVI, Chicago, USA., March 2012: 60-67. 2. Racela, Olimpia C. and Thournrungroje, Amonrat. \"Organizational Leaming, Marketing Strategic Change and Performance of Wholly-Owned and International Joint Ventures in Thailand.\" Proceedings of the Global Conference on Business and Finance 7,1 (January 3-6, 2012): 618-628. Academic Article 1. Vithessonthi, Chaipom and Thoumrungroje, Amonrat. \"Strategic Change and Firm Performance: The Moderating Effect of Organizational Leaming.\" Journal of Asia Business Studies 5,2 (2011): 192-210. 12

Presentation 1. Thoumrungroje, Amonrat. \"Intra-cultural Diversity and Ethnic Identity of Consumer Preference: Evidence from Ethnic Subcultures in Thailand.\" Paper presented at the Academy of International Business-U.S. Midwest Chapter, Vil. XXVI, Chicago, USA., March 2012. 11. Name Dr. Vasa Buraphadeja Research Article 1. Buraphadeja, Vasa and Jirang Khumnuanta. \"Enhancing the Sense of Community and Leaming Experience Using Self-paced Instruction and Peer Tutoring in a Computer-laboratory Course.\" Australasian Journal of Education Technology 27, 8 (27, 2011 Special Issue, 8): 1338-1355. 12. Name Mr. Surej Pilliparambil John Research Article 1. John, Surej Palliparambil. \"Measurement of B2C E-Commerce Success: An Empirical Study among Asian Online Consumers.\" Proceedings of the 2012 International Conference on Information Resource Management, Vienna, Austria. May 21-23: Paper ID: P48. Presentation 1. John, Surej Palliparambil. \"Measurement of B2C-Success: An Empirical Study Among Asian Online Consumers.\" Paper presented at the International Conference on Information Resource Management 2012, Vienna, Austria. May 21-23. 13. Name Ms. Bing Zhu Research Article 1. Zhu, Bing, \"Exchange Rate and Price: A Granger Causality Test of Consumer Price Index in China.\" Proceedings of the 2011 International Conference on Business Intelligence and Financial Engineering (ICBIFE 2011), Hong Kong, December 12- 13, 2011. 2. Zhu, Bing, Sirion Chaippppirutana and Howard Combs. \"Green Product Consumer Buyer Behavior in China.\" American Journal of Business Research 4, 1 (May 2012): 55-71. 13

14. Name Dr. Suppanunta Romprasert Research Article 1. Romprasert, Supapanunta. \"Market Efficiency and Forecasting of Rubber Futures.\" Journal of Research in International Business and Management 1,7 (September 2011): 215-224. 2. Romprasert, Supapanunta. \"Agricultural Business on Price & Quality of Hog and Economics Perspective on Tendency in Future.\" Proceedings of the First International Conference on Interdisciplinary Research and Development (INRIT 2011, Bangkok Thailand, May 31-1June2011: 82.1 3. Romprasert, Supapanunta. \"Applied Economics for Agricultural Futures: Case of Natural Rubber Smoked Sheets No.3.\" Proceedings of the Second Annual Conference of Economic Forum of Entrepreneurship & International Business, University of Ottawa, Canada, February 2-4, 2012: 123-145. Presentation 1. Romprasert, Supapanunta. \"Agricultural Business on Price & Quality of Hog and Economics Perspective on Tendency in Future.\" Paper presented at the First International Conference on Interdisciplinary Research and Development (INRIT 2011, Bangkok Thailand, May 31 - June 1, 2011. 2. Romprasert, Supapanunta. \"Applied Economics for Agricultural Futures: Case of Natural Rubber Smoked Sheets No.3.\" Paper presented at the Second Annual conference of Economic Forum of Entrepreneurship & International Business, University of Ottawa, Canada, February 2-4, 2012. 15. Name Dr. Myat Mon Research Article 1. Mon, Myat. \"Socio-economic Position of Skills in Myanmar.\" In Shamsul AB and Arunajeet Kaur (eds.) SIKHS in Southeast Asia Negotiating and Identity. Singapore: Institute of Southeast Asian Studies, 2011 :11 7-141. Presentation 1. Mon, Myat. \"Economic Migrants or Refugees of Burma in Neighbouting Countries. Paper presented at the International Conference on Regional Responses to Labour Trafficking and Refugee Movements in Asia-Pacific, University of New England, Australia, September 26-27, 2011. 14

16. Name Mr. Nopphon Tangjitprom Research Article 1. Tangjitprom, Nopphon. \"Macroeconomic Factors of Emerging Stock Market: The Evidence from Thailand.\" International Journal of Financial Research 3,2 (April 2012):105-114. 2. Aumeboonsuk:e, Vesarach and Nopphon Tangjitprom. \"The Performance of Newly Issued Stocks in Thailand.\" International Journal of Economics and Financial 4,1 (January 2012):103-109. 3. Tangjitprom, Nopphon. \"The Calendar Anomalies of Stock Return in Thailand.\" Journal of Modern Accounting and Auditing 7,6 (June 2011):565-577. 4. Tangjitprom, Nopphon. \"Preholiday Return and Volatility in Thai Stock Market.\" Asian Journal of Finance and Accounting 2, 2 (2010):41-54.ISSN 1946-052X. 5. Tangjitprom, Nopphon. \"Dividend Premiums and Dividend Payment Decisions in Thailand.\" Proceedings of the 2nd International Conference on Economics, Business and Management, Maldives, Sri Langka, November 25-27, 2011:50-54. Presentation 1. Tangjitprom, Nopphon. \"Dividend Premiums and Dividend Payment Decisions in Thailand.\" Paper presented at the 2nd International Conference on Economics, Business and Management, Maldives, Sri Langka, November 25-27, 2011. 17. Name Dr. Rattiporn Luanrattana Research Article 1. Luanrattana Rattiporn. \"Considerable Factors of Incorporating PDAs to Medical Education.\" Proceedings of the 2011 International Conference on Information Technology Based Higher Education and Training (ITHET), Kusadasi, Turkery, August 4-6, 2011. Academic Article 1. Luanrattana Rattiporn. \"A Review of Information Technology Use in Medical Education: An Overview.\" Proceedings of the 7th International Conference on Information Processing and Management, Jeju, South Korea, November 29- December 1,2011: 121-124. Presentation 1. Luanrattana Rattiporn. \"Considerable Factors of Incorporating PDAs to Medical Education.\" Paper presented at the 10th International Conference on Information Technology Based Higher Education and Training (ITHET), Kusadasi, Turkery, August 4-6, 2011. 15

2. Luanrattana Rattiporn. \"A Review oflnformation Technology Use in Medical Education: An Overview.\" Paper presented at the th International Conference on Information Processing and Management, Jeju, South Korea, November 29- December 1, 2011. 18. Name Dr. Vesarach Aumeboonsuke Research Article 1. Aumeboonsuke, Vesarach and Nopphon Tangjitprom. \"The Performance of Newly Issued Stocks in Thailand.\" International Journal of Economics and Financial 4,1 (January 2012):103-109. 2. Aumeboonsuke, Vesarach. \"Stochastic Dominance Tests on the ASEAN40 Index.\" Proceedings of the 2nd International Conference on Economics, Business and Management, Maldives, Sri Langka, November 25-27, 2011 : 31-36. Academic Article 1. Charoen, Danuvasin and Vesarach, Aumeboonsuke. \"Thai Airways International PCL: Flight to a New Financial Plan.\" NIDA Case Research Journal 3,1 (January 2011):227-293. Presentation 1. Aumeboonsuke, Vesarach. \"Stochastic Dominance Tests on the ASEAN40 Index.\" Paper presented at the 2nd International Conference on Economics, Business and Management, Maldives, Sri Langka, November 25-27, 2011. 19. Name Ms. Cho Mon Aung Research Article 1. Theingi and Cho Mon Aung. \"What Makes Online Shoppers Different from Non- online Shoppers in Thailand?\" Proceedings ofthe 11th International Business and Economy Conference, Hawaii, USA., January 5-8, 2011. 20. Name Dr. Amara Tirasriwat Research Article 1. Tirasriwat, Amara. \"Ethics from the Perspectives of Undergraduate Accounting Students,\" Associate of Private Higher Education Institutions of Thailand Journal 17, 1 (2011): 1-15. 16

21. Name Dr. Wanida Nyienthi Research Article 1. Ngienthi, Wanida and Yan Ma. \"Offshoring and Supermodularity.\" Journal of Research in International Business and Management 1,7 (September 2011):215-224. 2. Ngienthi, Wanida and Fumio Dei. \"The Impact of Differential Falls in Offshoring Costs on Welfare.\" Journal of Economics and Business Administration 204,3 (September 2011): 41-49. 3. Ngienthi, Wanida, Yan Ye and Fumio Dei. \"Supermodularity and Global Supply Chain without the South.\" Review of International Economics, 2011. 22. Name Dr. Warin Chotekorakul Presentation 1. Chotekorakul, Warin. \"To Collude or Not to Collude: An Exploratory Study of Retail Store Performance and Strategic Choices in Bangkok Clothing Clusters.\" Paper presented at the World Marketing Congress 2011, Reims, France, July 19-23, 2011. 2. Chotekorakul, Warin. \"Customer Orientation, Merchandising Competencies and Financial Performance of Small Fashion Retailer in Bangkok, Paper presented at the World Marketing Congress 2011, Reims, France, July 19-23, 2011. 17

School of Arts 1. Name Assoc. Prof. Dr. Sushama Kasbekar Research Article 1. Kasbekar, Sushama. \"English Language in Thailand after ASEAN 2015.\" Proceedings ofthe Colloquium in Humanities and Social Sciences, Burapha University, Chonburi, June 7, 2012. 2. Kasbekar, Sushama. \"Communicative Headlines in the Bangkok Post.\" Proceedings of the 3rd International Conference on Language and Communication 2011, Bangkok, Thailand, December 15-16, 2011: 194-199. Academic Article 1. Kasbekar, Sushama. \"Use of Imagery and Metaphor in Aravind Adiga's The White Tiger' Lingua CulturaJournal 5,2 (November 2011): 108-114. 2. Kasbekar, Sushama. \"Death is wishful fulfillment.\" Galaxy 3,1 (January 2012): 66-67. Presentation 1. Kasbekar, Sushama. \"English Language in Thailand After ASEAN 2015.\" Paper presented at the Colloquium in Humanities and Social Sciences, Burapha University, Chonburi, June 7, 2012. 2. Kasbekar, Sushama. \"Communicative Headlines in the Bangkok Post.\" Paper presented at the 3rd International Conference on Language and Communication 2011, Bangkok, Thailand, December 15-16, 2011. 2. Name Asst. Prof. Dr. Sureepong Phothongsunan Research Article 1. Phothongsunan, Sureepong. \"Beliefs and Communication Strategies ofNon-Thai ESL Students at an International University in Thailand.\" Proceedings ofthe 3rd International Conference on Language and Communication (ICLC 2011), Bangkok, December 2011: 271-282. Academic Article 1. Phothongsunan, Sureepong. \"Reconceptualizing and Utilizing Language Switching in TEFL/TESOL.\" Galaxy 3,1(January2012): 9-14. 18

Presentation . 1. Phothongsunan, Sureepong. \"Beliefs and Communication Strategies ofNon-Thai ESL Students at an International University in Thailand.\" Paper presented at the 3rd International Conference on Language and Communication (ICLC 2011), NIDA, Bangkok, December 16, 2011. 3. Name Dr. Chayada Thanavisuth Academic Article 1. Thanavisuth, Chayada and Korakote Natiladdanon. \"Traces ofThainess in Computer-Mediated Communication in English: An Impact on English Language Teaching and Leaming.\" Proceedings of the Fifth ASEAN Linguistics Conference, Kuala Lumpur, Malaysia, December 21-22, 2011. Presentation 1. Thanavisuth, Chayada. \"Traces ofThainess in Computer-Mediated Communication in English: An Impact on English Language Teaching and Leaming.\" Paper presented at the Fifth ASEAN Linguistics Conference, Kuala Lumpur, Malaysia, December 21-22, 2011. 4. Name Dr. Korakote Natiladdanon Academic Article 1. Thanavisuth, Chayada and Korakote Natiladdanon. \"Traces ofThainess in Computer-Mediated Communication in English: An Impact on English Language Teaching and Leaming.\" Proceedings of the Fifth ASEAN Linguistics Conference, Kuala Lumpur, Malaysia, December 21-22, 2011. Presentation 1. Natiladdanon, Korakote. \"Teaching and Leaming Public Relations Written Genre: A Case Study of Thai Undergraduate Students.\" Paper presented at the 9th Asia TEFL International Conference, Korea, July 27-29, 2011. 5. Name Dr. Chutamas Sundrarajun Academic Article 1. Sundrarajun~ Chutamas. \"Scaffolding within the Zone Proximal Development: A Socio-Cultural Perspective.\" Galaxy 3,1 (January 2012): 25-30. 19

6. Name Dr. Xu Ping Research Article 1. Ping, Xu. \"Environmental Problems and Green Lifestyles in Thailand.\" Proceedings of the 19th ASEACCU Conference 2011, Sophia University, Tokyo, Japan, August 21-22, 2011:13. 2. Ping, Xu. \"Follow the Natural Law: From Economic Leader to Business Ethical Leader.\" Proceedings of the Seventh Annual International Business Ethics Conference, University of International Business & Economics, Beijing, China, October 21-22, 2011 :73-82. 3. Ping, Xu. \"An Implementation Framework for Enabling Creativity and Entrepreneurship in Higher Education Institutions in China.\" Proceedings of the 15th UNESCO-APEID International Conference, Jakarta, Indonesia, December 6-8, 2011. 4. Ping, Xu. \"The Application of Schema Theory in Business Chinese Reading Class.\" Proceedings of the RSU Research Conference 2012, Rangsit University, Thailand, April 10, 2012: 479-487. 5. Ping, Xu. \"A Survey of Chinese Language Leaming Motivation in Assumption University of Thailand.\" Proceedings of the 2012 APHEIT Conference, Sripatum University, May 28, 2012:478-489. 7. Name Dr. Jariya Sornmayura Academic Article .q a'....I o' o' QI o, .ct ,A jJ , 1. '1ll'Jl fYlll~ll. i~ti(ln \\j(l'Yl1Jl'UlH11Jflll\\ltl~\\9ll'Ul'U 'Ufl11\\911'1111J'tt1Jll'.l!~tlt'\\Jl '1~l~1ifill (Ti11fi{) 1m111lm11~1ml1vim~auff~1in11 4,1 (11m1!'111 - lJQ'UltJ'U 2555): 1-22. 8. Name Mr. Nyi Nyi Pe Academic Article 1. Pe, Nyi Nyi. \"Lifelong Leaming.\" Galaxy 3,1(January2012): 31-41. 9. Name Dr. Ratchaporn Rattanaphumma Presentation 1. Rattanaphumma, Ratchaporn. \"Students' Attitudes toward Teachers' Teaching Practice: Native and Nonative English-Speaking Teachers.\" Paper presented at the Teachers College, Columbia University, New York, USA., February 2, 2012. 20

10. Name Mr. Ramain Benassaya Presentation 1. Benassaya, Ramain. \" Representations Linguistiques et Motivations des Etudiants en Francais de Affaires de L'University de L'Assomption (Thilande).\" Paper presented at the Organization Internationale de la Francophonie, Ho Chi Minh City, Vietnam, November 23-25, 2012. 21

School of Nursing Science 1. Name Asst. Prof. Dr. Nanthaphan Chinlumprasert Research Article i. fi~nj ~11~tl'fJa, tl't1'Vl'W't11f ;ft1i!JIi11h~tff~!, 1h~w~ d-:i1~t11, 111w t~t11vm1ff, 11~w ,.,J 'jJ I .I!!( ~ ~ .::! .C:.. nt1-:iun1 ua~ ffll\"'.i ~-:itrn-:inam1. \"1'lfl'lf\"\"mma: T1111111mm'lf-:itmrm1~.\" 111m1m1\"mma 26(2) : 26-42. 2. Name Mrs. Aung Aung Gyi Research Article 1. Tin, Kyi Kyi and Aung Aung Kyi. \"Engineering Students' Academic Performance and Their Perception on Innovative Method of Teaching in Basic Science's Subjects at Assumption University of Thailand.\" International Journal of Arts & Sciences 4,16 (2011): 215-219. Presentation 1. Tin, Kyi Kyi and Aung Aung Kyi. \"Engineering Students' Academic Performance and their Perception on Innovative Method of Teaching in Basic Science's Subjects at Assumption University of Thailand.\" Paper presented at Ryerson University, Toronto, Canada, May 24-26, 2011. 3. Name Mrs. Khaing Khaing Gyi Research Article 1. Gyi, Khaing Khaing, Win Sint Sint Aung and Paulina Mu Pauline. \"Use of Heath Line Consultation among Myanmar Migrants, Thailand: A Descriptive Study.\" AU Journal of Technology 15, 2 (October 2011):101-108. 2. Aung, Win Sint Sint and Khaing Khaing Gyi. \"Safe Sex Intention Towards HIV/AIDS Prevention among Adolescent University Students, Thailand.\" Proceedings of the National Conference on Innovative Higher Education: Key Drivers towards a Sustainable Development, Bangkok, Thailand, July 19, 2011: 39 - 44. 3. Gyi, Khaing Khaing and Win Sint Sint Aung. \"Using Breast Self-Examination among Female University Students of Age 18 - 25 Years Assumption University, Thailand.\" Proceedings of the National Conference on Innovative Higher Education: Key Drivers towards a Sustainable Development, Bangkok, Thailand, July 19, 2011: 110-114. 22

4. Name Mrs. Win Sint Sint Aung Research Article 1. Aung, Win Sint Sint and Khaing Khaing Gyi. \"Safe Sex Intention Towards HIV/AIDS Prevention among Adolescent University Students, Thailand.\" Proceedings of the National Conference on Innovative Higher Education: Key Drivers towards a Sustainable Development, Bangkok, Thailand, July 19, 2011: 39 - 44. 2. Gyi, Khaing Khaing, Win Sint Sint Aung and Paulina Mu Pauline. \"Use of Heath Line Consultation among Myanmar Migrants, Thailand: A Descriptive Study.\" AU Journal of Technology 15, 2 (October 2011):101-108. 3. Gyi, Khaing Khaing and Win Sint Sint Aung. \"Using Breast Self-Examination among Female University Students of Age 18 - 25 Years Assumption University, Thailand.\" Proceedings of the National Conference on Innovative Higher Education: Key Drivers towards a Sustainable Development, Bangkok, Thailand, July 19, 2011: 110-114. Presentation 1. Aung, Win Sint Sint and Khaing Khaing Gyi. \"Safe Sex Intention Towards HIVIAIDS Prevention among Adolescent University Students, Thailand.\" Paper presented at the National Conference on Innovative Higher Education: Key Drivers towards a Sustainable Development, Bangkok, Thailand, July 19, 2011. 5. Name Dr. Siriporn Poonruksa Research Article 1. Poonruksa, Siriporn. \"The Patterns and Causes of Drinking Among Students in a Private University.\" AU Journal of Technology 14, 4 (April 2011): 283-289. 2. Poonruksa, Siriporn. \"Alcohol Consumption Behaviors: Case Study Among Students in a Private University.\" Proceedings of the National Conference on Conference on Innovative Higher Education: Key Drivers towards a Sustainable Development, Bangkok, Thailand, July 19, 2011:115-118. Presentation 1. Poonruksa, Siriporn. \"Alcohol Consumption Behaviors: Case Study Among Students in a Private University.\" Paper presented at the National Conference on Innovative Higher Education: Key Drivers towards a Sustainable Development, Bangkok, Tliailand, July 19, 2011. 23

6. Name Dr. Jutamart Kupratakul Research Article 1. Kupratakul, Jutamart, Surasak Taneepanichskul, NipunpornVoramongkol and Vorapong Phupong. \"A Randomized Controlled Trial of Knowledge Sharing Practice with Empowerment Strategies in Pregnant Women to Improve Exclusive Breastfeeding during the Fist Six Months Postpartum.\" Proceedings of the gth International Postgraduate Research Colloquium: Interdisciplinary Approach for Enhancing Quality of Life, Thailand, September 22-23, 2011: 31-43. Presentation 1. Kupratakul, Jutamart, Surasak Taneepanichskul, NipunpornVoramongkol and Vorapong Phupong. \"Arandomized Controlled Trial of Knowledge Sharing Practice with Empowerment Strategies in Pregnant Women to Improve Exclusive Breastfeeding during the Fist Six Months Postpartum.\" Paper presented at the 8th International Postgraduate Research Colloquium: Interdisciplinary Approach for Enhancing Quality of Life, Thailand, September 22-23, 2011: 31-43. 7. Name Dr. Pinthusorn Pattayakorn Presentation 1. Pattayakorn, Pinthusorn. \"Internet Addiction, Stress, and Academic Outcome among Undergraduate Students of an International University in Thailand.\" Paper presented at the International Journal of Arts & Science (IJAS) Conference for Academic Disciplines, Ryerson University's International Leaming Center, Toronto, Canada, May, 21-24, 2012. 24

School of Science and Technology 1. Name Prof. Dr. Graham Kenneth Winley Research Article 1. Winley, Graham Kenneth and Jittima Wongwuttiwat. \"The Structure ofthe Information Technology Profession: A Comparison among Organization Sections in Thailand.\" Electronic Journal of Information Systems in Development Countries 51, 5 (2012):1-30. 2. Name Assoc. Prof. Dr. Pratit Suntipraphob Research Article 1. Thumthawatworn, T., A. Perveza, P. Santiprobhob. \"Modular Handover Decision System Based on Fuzzy Logic for Wireless Networks.\" Proceedings ofthe 8th International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-CON), May 17-19, 2011: 385-388. 3. Name Assoc. Prof. Dr. Boonlert Watjatrakul Research Article 1. Watjatraku, Boonlert. \"University's and Hospital's Movements toward the 'Customer' Metaphor: Attitudes and Consequences.\" Advances in Sociology Research 10 (2012): 101-120. 2. Watjatraku, Boonlert. \"Using Mobile Messaging Services in Education: Determinants of Students' Attitudes.\" Proceedings of the IADIS International Conference one-Commerce 2011 (MCCSIS 2011), Rome, Italy, July 21-23, 2011:83-90. Presentation 1. Watjatraku, Boonlert. \"Using Mobile Messaging Services in Education: Determinants of Students' Attitudes.\" Paper presented at the IADIS International Conference one-Commerce 2011 (MCCSIS 2011), Rome, Italy, July 21-23, 2011. 4. Name Asst. Prof. Dr. Dobri Atanassov Batovski Research Article- 1. Batovski, Dobri Atanassov. \"Optimization of Local Routing for Cqnnected Nodes with Single Output Ports - Part I: Theory.\" Au Journal of Technology 14, 4 (2011): 233-242. 25

2. Tayyab, Syed Muhammad and Dobri Atanassov Batovski. \"Local Routing with Simultaneous Transmission Attempts to Several Adjacent Nodes.\" Au Journal of Technology 15, 3 (January 2012): 133-142. 5. Name Asst. Prof. Dr. Titida Nochai Research Article 1. Nochai, Rangsan and Titida Nochai. \"The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study ofPortable PCs in Thailand.\" Proceedings ofthe International Conference on Financial Management and Economics (ICFME 2011) Vol. 11, Hong Kong, July 2-3, 2011: 130-134. 2. Nochai, Rangsan and Titida Nochai. \"Classification of Student Leaming Ability Using Discriminant Analysis: A Case ofStudy of Administration and Management College, King Mongkut's Institute of Technology Ladkrabang, Thailand.\" Proceedings of the Third Asian Conference on Education 2011(ACE2011), Osaka, Japan, October 27-30, 2011 : 488-193. Presentation 1. Nochai, Rangsan and Titida Nochai. \"The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study ofPortable PCs in Thailand.\" Paper presented at the International Conference on Financial Management and Economics (ICFME 2011), Hong Kong, July 2-3, 2011. 2. Nochai, Rangsan and Titida Nochai. \"Classification of Student Leaming Ability Using Discriminant Analysis: A Case ofStudy of Administration and Management College, King Mongkut's Institute of Technology Ladkrabang, Thailand.\" Paper presented at the Third Asian Conference on Education 2011(ACE2011), Osaka, Japan, October 27-30, 2011, 6. Name Asst. Prof. Dr. Paitoon Porntrakoon Research Article 1. Kesrarat, Damn, Paitoon Porntrakoon and Vorapoj Patanavijit. \"Investigation of Performance Trade offin High Reliability and Robust Gradient Orientation on Differential Sub - Pixel Displacement Optical Flow Algorithm over Non-Gaussian Noisy Model.\" Proceedings of the 9th Annual International Conference of the Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology Association (ECTI-CON 2012), Hua Hin, Thailand, May 16-18, 2012. Presentation 1. Kesrarat, Darun, Paitoon Porntrakoon and Vorapoj Patanavijit. \"Investigation of Performance Trade offin High Reliability and Robust Gradient Orientation on Differential Sub - Pixel Displacement Optical Flow Algorithm over Non-Gaussian 26

Noisy Model.\" Paper presented at the 9th Annual International Conference ofthe Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology Association (ECTI-CON 2012), Hua Hin, Thailand, May 16-18, 2012. 2. Pomtrakoon, Paitoon. \"Investigation of Performance Trade off in High Reliability and Robust Gradient Orientation on Differential Sub-Pixel Displacement Optical Flow Algorithms over Non Gaussian Noisy Model.\" Paper presented at the 9th Annual International Conference (ECTI-CON 2012), Hua Hin, Thailand, May 16-18, 2012. 7. Name Asst. Prof. Thitipong Tanprasert Research Article 1. Fuangkhon, Piyabute and Thitipong Tanprasert. \"An Outpost Vector Placement Evaluation of an Incremental Leaming Algorithm for Support Vector Machine.\" Proceedings ofthe 2011 International Joint Conference on Neutral Networks (IJCNN 2011 ), San Jose, California, USA, July 31-August 5,2011: 254-261. 8. Name Asst. Prof. Dr. Darun Kesrarat Research Article 1. Kesrarat, Daron and Vorapoj Patanavijit. \"Experimental Performance Analysis of High Confidence Reliability Based on Differential Optical Flow Algorithms over AWGN Symposium on Intelligent Signal.\" Proceedings of the International Symposium on Intelligent Signal Processing and Communication System 2011 (ISPACS 2011) IEEE Xplor, Chiang Mai, Thailand, December 7-9, 2011. 2. Kesrarat, Damn and Vorapoj Patanavijit. \"A Novel Robust and High Reliability Spatial Correlation Optical Flow Algorithm Based on Median Motion Estimation and Bidirectional Symmetry Flow Technique.\" Proceedings of the International Symposium on Intelligent Signal Processing and Communication System 2011 (ISPACS 2011) IEEE Xplor, Chiang Mai, Thailand, December 7-9, 2011. 3. Kesrarat, Damn and Vorapoj Patanavijit. \"A Novel Robust and High Reliability for Lucas-Kanade Optical Flow Algorithm Using Median Filter and Confidence Based Technique. Proceedings of the 8th International Symposium on Frontiers of Information Systems and Network Application (FINA-2012) IEEE CPS, Fukuoka, Japan, March 26-29, 2012: 312-317. 4. Kesrarat, Damn and Vorapoj Patanavijit. \"Empirical Study on Performance Comparisons of Block-Based Motion Estimation Algorithms on Multi Sub-Pixel Displacement with Multiples Block Size.\" Proceedings of the 8th International Symposium on Frontiers oflnformation Systems and Network Application (FINA- 2012) IEEE CPS, Fukuoka, Japan, March 26-29, 2012: 244-249. 5. Kesrarat, Damn and Vorapoj Patanavijit. \"An Alternative Robust and High Reliability Optical Flow based on Horn-Schunck Algorithm Using Median Filter and Confidence Based Technique. Proceedings of the 9th Annual International Conference (ECTI-CON 2012), Hua Hin, Thailand, May, 16-18 2012. 27

6. Kesrarat, Darun and Vorapoj Patanavijit. \"Investigation of Performance Trade off in High Reliability and Robust Gradient Orientation on Differential Sub-Pixel Displacement Optical Flow Algorithm over Non-Gaussian.\" Proceedings of the 9th Annual International Conference (ECTI-CON 2012), Hua Hin, Thailand, May 16- 18, 2012. 7. Kesrarat, Darun, Paitoon Pomtrakoon and Vorapoj Patanavijit. \"Investigation of Performance Trade off in High Reliability and Robust Gradient Orientation on Differential Sub - Pixel Displacement Optical Flow Algorithm over Non-Gaussian Noisy Model.\" Proceedings ofthe 9th Annual International Conference of Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology Association (ECTI-CON 2012), Hua Hin, Thailand, May 16-18, 2012. Academic Article 1. Kesrarat, Darun and Vorapoj Patanavijit. \"Tutorial of Motion Estimation based on Hom-Schunk Optical Flow Algorithm in MATLAB®·\" Journal of Technology 15,1 (July 2011): 8-16. Presentation 1. Kesrarat, Darun and Vorapoj Patanavijit. \"Experimental Performance Analysis of High Confidence Reliability Based on Differential Optical Flow Algorithms over AWGN Symposium on Intelligent Signal.\" Paper presented at the International Symposium on Intelligent Signal Processing and Communication System 2011 (ISPACS 2011) IEEE Xplor, Chiang Mai, Thailand, December 7-9, 2011. 2. Kesrarat, Darun and Vorapoj Patanavijit. \"A Novel Robust and High Reliability Spatial Correlation Optical Flow Algorithm Based on Median Motion Estimation and Bidirectional Symmetry Flow Technique.\" Paper presented at the International Symposium on Intelligent Signal Processing and Communication System 2011 (ISPACS 2011) IEEE Xplor, Chiang Mai, Thailand, December 7-9, 2011. 3. Kesrarat, Darun and Vorapoj Patanavijit. \"A Novel Robust and High Reliability for Lucas-Kanade Optical Flow Algorithm Using Median Filter and Confidence Based Technique. Paper presented at the 8th International Symposium on Frontiers of Information Systems and Network Application (FINA-2012) IEEE CPS, Fukuoka, Japan, March 26-29, 2012. 4. Kesrarat, Darun and Vorapoj Patanavijit. \"Empirical Study on Performance Comparisons of Block-Based Motion Estimation Algorithms on Multi Sub-Pixel Displacement with Multiples Block Size.\" Paper presented at the 8th International Symposium on Frontiers oflnformation Systems and Network Application (FINA- 2012) IEEE CPS, Fukuoka, Japan, March 26-29, 2012. 5. Kesrarat, Darun and Vorapoj Patanavijit. \"An Alternative Robust and High Reliability Optical Flow based on Hom-Schunck Algorithm Using Median Filter and Confidence Based Technique. Paper presented at the 9th Annual International Conference (ECTI-CON 2012), Hua Hin, Thailand, May, 16- 18, 2012. 28

9. Name Mr. Maythapolnun Athimehtphat Research Article 1. Athimethphat, Maythappolnun and L. Boontarika. \"Binary Classification Tree with Tuned Observation-base Clustering.\" Proceedings of the International Conference on Data Mining and Knowledge Engineering (WASET-ICDMKE 2012). 2. Athimethphat, Maythappolnun and L. Boontarika. \"Binary Classification Tree for Multiclass Classification with Observation-based Clustering.\" Proceedings of the 8th International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology 2012 (RCTI-CON 2012). 3. Lerteerawong, Boontarika and Maythapolnun A. \"An Empirical Study of Multiclass Classification with Class Imbalance Problems.\" Proceedings of the Business and Information Conference (BAI 2011), Vol. 8: ISSN 1729-9322. Presentation 1. Athimethphat, Maythappolnun. \"An Empirical Study of Multiclass Classification with Class Imbalance Problems.\" Paper presented at the International Business Academics Consortium, Bangkok, Thailand, June 4-6, 2011. 10. Name Mr. Piyabute Fuangkhon Research Article 1. Fuangkhon, Piyabute and Thitipong Tanprasert. \"An Outpost Vector Placement Evaluation of an Incremental Learning Algorithm for Support Vector Machine.\" Proceedings of the 2011 International Joint Conference on Neural Networks (IJCNN), San Jose, California, USA., July 31-August5, 2011: 254-261. 2. Fuangkhon, Piyabute. \"An Incremental Leaming Preprocessor for Feed-forward Neural Network.\" Artificial Intelligence Review, January 6, 2012: ISSN 0269-2821. Presentation 1. Fuangkhon, Piyabute and Thitipong Tanprasert. \"An Outpost Vector Placement Evaluation of an Incremental Leaming Algorithm for Support Vector Machine.\" Paper presented at the 2011 International Joint Conference on Neural Networks (IJCNN), San Jose, California, USA., July 31-August5, 2011. 11. Name Dr: Piboonlit Viriyaphol Research Article 1. Viriyaphol, Piboonlit. \"Performance Evaluation of Uncompressed High-Definition Content Transmission on Paralleled Digital Subscriber Lines.\" Proceedings of the 5th 29

International on Conference, Convergence and Hybrid Information Technology (ICHIT 2011), Daejeon, Korea, September 22-24, 2011: 205-212. 2. Oo, Arkar and Piboonlit Viriyaphol. \"Performance Evaluation of Uncompressed Extra High-Definition Video Transmission Over Paralleled GDSL.\" Proceedings of the 2011 International Conference on Electrical and Control Engineering (ICECE 2011), Yichang, China, September 16-18, 2011: 4850 - 4853. 3. Nyo, Htoo Maung and Piboonlit Viriyaphol. \"Detecting and Eliminating Black Hole in AODV Routing.\" Proceedings of the 7th International Conference on Wireless Communications, Networking and Mobile Computing, Wuhan, China, September 23-25, 2011. Presentation 1. Viriyaphol, Piboonlit. \"Performance Evaluation of Uncompressed High-Definition Content Transmission on Paralleled Digital Subscriber Lines.\" Paper presented at the 5th International Conference, Convergence and Hybrid Information Technology (ICHIT 2011), Daejeon, Korea, September 22-24, 2011. 12. Name Dr. Anilkumar Kothalil Gopalakrishnan Research Article 1. Gopalakrishnan, Anilkumar Kothalil. \"The Subjective Job Scheduler with a Satisfying Criterion Based on Backpropagation Neural Network.\" Neural Network World (ISi Journal, Bimonthly) 22:195-213: ISSN: 1210-0552. 2. Gopalakrishnan, Anilkumar Kothalil. \"Classifying Disorders of Prostrate Using Master-Slave Configuration ofBackpropagation Neural Networks.\" Proceedings of the IASTED International Conference on Computational Intelligence and Bioinformatics (CIB 2011), Pittsburgh, USA, November 7-9, 2011: 39-46. 3. Gopalakrishnan, Anilkumar Kothalil. \"A Subjectively Influenced Router for Vehicles in a Four-junction Traffic System.\" World Academy of Science, Engineering and Technology Journal 75 (2011):1457-1465: eISSN 2010 - 3778. Presentation 1. Gopalakrishnan, Anilkumar Kothalil. \"Classifying Disorders of Prostrate Using Master-Slave Configuration ofBackpropagation Neural Networks.\" Paper presented at the IASTED International Conference on Computational Intelligence and Bioinformatics (CIB 2011), Pittsburgh, USA, November 7-9, 2011. 13. Name Dr. Jittima Wongwuttiwat Research Article 1. Winley, Graham Kenneth and Jittima Wongwuttiwat. \"The Structure of the Information Technology Profession: A Comparison among Organization Sections in 30

Thailand.\" Electronic Journal of Information Systems in Development Countries 51,5 (2012): 1-30. 14. Name Mr. Kunagorn Kunavut Research Article 1. Kunavut, Kunagorn and Teerapat Sanguankotchakorn. \"QoS Routing for Heterogeneous Mobile Ad Hoe Networks Based on Multiple Exponents in the Definition of the Weighted Connectivity Index.\" Proceedings of the International Conference on Signal Image Technology and Internet-based Systems (SITIS 2011- IEEE), Dijon, France, November 28 - December 1, 2011: 1-8. Presentation 1. Kunavut, Kunagorn and Teerapat Sanguankotchakorn. \"QoS Routing for Heterogeneous Mobile Ad Hoe Networks Based on Multiple Exponents in the Definition of the Weighted Connectivity Index.\" Paper presented at the International Conference on Signal Image Technology and Internet-based Systems (SITIS 2011- IEEE), Dijon, France, November 28 -December 1, 2011. 15. Name Dr. Kornkamol Thakulsukanant Research Article 1. Thakulsukanant, Kornkamol and Vorapoj Patanavijit. \"A Performance Comparison of Single Image Reconstruction Techniques Under Several Noisy Environments.\" Proceedings of the International Conference on Signal Image Technology and Internet-based Systems (SITIS 2011-IEEE), Dijon, France, November 28- December 1, 2011: 374-381: ISBN 978-0-7695-4634-3. 2. Tancharoen, Datchakorn, Pam Hong Ha, Kornkamol Thakulsukanat and Vorapoj Patanavijit \"Experimental Investigation for Practical Sparsity Number for Image Reconstruction Based on SLO Algorithm in Discrete Frequency Domain.\" Proceedings of the 261h International Conference on Advanced Information Networking and Applications Workshops (WAINA), Fukuoka, Japan, March 29-26, 2012:318-323: ISBN 978-1-4673-0867-0. 3. Somjaitaweenporn, Tunyawat, Pam Hong Ha, Kornkamol Thakulsukanat and Vorapoj Patanavijit \"An Alternative Robust SLO Based on Recursive Huber Stochastic Estimation Technique in Frequency Domain.\" Proceedings of the 2012 26th International Conference on Advanced Information Networking and Applications Workshop (WAINA), Fukuoka, Japan, March 29-26, 2012:333-338: ISBN 978-1-4673-0867-0. 31

16. Name Mr. Prasong Kitidamrongsuk Research Article 1. Kitidamrongsuk, Prasong and Jaorungrit Kamonporn. \"A Lifetime Family of Exponential Type Distributions.\" Proceedings of the 14th Applied Stochastic Models and Data Analysis Conference of ASMDA International Society, Rome, Italy, June 7-10,2011. - 17. Name Mr. Krittipat Pichayadejanant Research Article 1. Pitchayadejanant, Krittipat. \"Intention to use of Smart Phone in Bangkok Extended UTAUT Model by Perceived Value.\" Proceedings of the International Conference on Management (ICM 2011), Penang, Malaysia, July 13-14, 2011: 160-172. Presentation 1. Pitchayadejanant, Krittipat. \"Intention to use of Smart Phone in Bangkok Extended UTAUT Model by Perceived Value.\" Paper presented at the International Conference on Management (ICM 2011), Penang, Malaysia, July 13-14, 2011. 18. Name Dr. Tibrat Sangoenrob Presentation 1. Sangroenrobm, Tibrat. \"Personality's Segmentation on the Facebook User in Thailand.\" Paper presented at the International Conference on Business, Management, Economics and Finance, Izmir, Turkey, October 7-8, 2011. 19. Name Mr. Teerawut Techachaicherdchoo Presentation 1. Techchaicherdchoo, Teerawut. \"Undergraduate Students Satisfaction toward the New Education System in Thailand.\" Paper presented at the International Conference on Business, Management, Economics and Finance, Izmir, Turkey, October 7- 8, 2011. 20. Name Dr. Siriwhaddhanah Pongpadpinit Presentation 1. Pongpadpinit, Siriwhaddhanah. \"Motion Vector Recovery Based Colour Information.\" Paper presented at the International Conference on Business, Management, Economics and Finance, Izmir, Turkey, October 7-8, 2011. 32

School of Engineering 1. Name Assoc. Prof. Dr. Gennady Veselovsky Research Article 1. Veselovsky, Gennady and Sermvut Ackarachalanonth. \"Constructing Transition Matrices for Routing BPC Permutations on Shuffle-Exchange Recalculating Networks.\" Proceedings of the 2nd International Conference on Digital Information and Communication Technologies and its Applications (DICTAP 2012), Bangkok, Thailand, May 16-18, 2012: 378-382. Presentation 1. Veselovsky, Gennady and Sermvut Ackarachalanonth. \"Constructing Transition Matrices for Routing BPC Permutations on Shuffle-Exchange Recalculating Networks.\" Paper presented at the 2nd International Conference on Digital Information and Communication Technologies and its Applications (DICTAP 2012), Bangkok, Thailand, May 16-18, 2012. 2. Name Asst. Prof. Dr. Kittiphan Techakittiroj Academic Article 1. Aphiratsakun, Narong, Virach Wongpaibool and KittiphanTechakittiroj. \"A Review on Temperature Process Control: Case Study on Boiler.\" AU Journal of Technology 15,1 (1-7 July2011): 1-7. 2. Aphiratsakun, Narong, Virach Wongpaibool, Wutthikorn Threevithayanon and Kittiphan Techakittiroj. \"A Review on Modular Mechatronics System (mMs).\" AU of Technology 15,2 (October 2011): 88-94. 3. Name Asst. Prof. Dr. Vorapoj Patanavijit Research Article 1. Patanavijit, Vorapoj. \"A Nonlinear Myriad Filter for a Recursive Video Enhancement Using a Robust SRR Based on Stochastic Regularization.\" Proceedings of the IEEE International Symposium on Intelligent Signal Processing and Communication Systems (ISPACS 2011), Chiang Mai, Thailand, December 2011. (IEEE Xplore), ISBN: 978-1- 4577-2164-9. 2. Patanavijit, Vorapoj. \"The Empirical Performance Study of a Super Resolution Reconstructfon Based on Frequency Domain from Aliased Multi-Low Resolution Images.\" Proceedings ofthe 34th Electrical Engineering Conference (EECON-34), Ambassador City Jomtien Hotel, Pataya, Chonburi, Thailand, December 2011. 3. Patanavijit, Vorapoj. \"A Robust Recursive SRR Based on Andrews Sine Stochastic Estimation with Fast Affine Block-Based Registration for Video Enhancement.\" 33

Proceedings ofthe 34th Electrical Engineering Conference (EECON -34), Thailand, December 2011. 4. Kesrarat, Darun and Vorapoj Patanavijit. \"A Novel Robust and High Reliability for Lucas-Kanade Optical Flow Algorithm Using Median Filter and Confidence Based Technique. Proceedings of the 8th International Symposium on Frontiers oflnformation Systems and Network Application (FINA-2012) IEEE CPS, Fukuoka, Japan, March 26- 29, 2012: 312-317. - 5. Kesrarat, Darun and Vorapoj Patanavijit. \"Empirical Study on Performance Comparisons of Block-Based Motion Estimation Algorithms on Multi Sub-Pixel Displacement with Multiples Block Size.\" Proceedings of the 8th International Symposium on Frontiers of Information Systems and Network Application (FINA-2012) IEEE CPS, Fukuoka, Japan, March 26-29, 2012: 244-249. 6. Kesrarat, Darun and Vorapoj Patanavijit. \"An Alternative Robust and High Reliability Optical Flow Based on Horn-Schunck Algorithm Using Median Filter and Confidence Based Technique. Proceedings ofthe 9th Annual International Conference of Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-CON 2012), Hua Hin, Thailand, May, 16-18 2012. 7. Lee, Wilaiporn and Vorapoj Patanavijit. \"Performance Evaluation of TOA Estimation for Ultra-wideband System under AWGN and IEEE 802.13a Channel Model.\" Proceedings of the 7th International Conference on Signal Image Technology & Internet Based Systems (SITIS 2011), Dijon, France, November 2011.(IEEE Xplore), ISBN978-0-7695-4635-3. 8. Kesrarat, Darun and Vorapoj Patanavijit. \"A Novel Robust and High Reliability Spatial Correlation Optical Flow Algorithm Based on Median Motion Estimation and Bidirectional Symmetry Flow Technique.\" Proceedings of the International Symposium on Intelligent Signal Processing and Communication System 2011 (ISPACS 2011) IEEE Xplor, Chiang Mai, Thailand, December 7-9, 2011. 9. Kesrarat, Darun and Vorapoj Patanavijit. \"Experimental Performance Analysis of High Confidence Reliability Based on Differential Optical Flow Algorithms over AWGN Symposium on Intelligent Signal.\" Proceedings of the International Symposium on Intelligent Signal Processing and Communication System 2011 (ISPACS 2011) IEEE 1 Xplor, Chiang Mai, Thailand, December 7- 9, 2011. 10. Hong Ha, Pham and Vorapoj Patanavijit. \"A Novel Iterative Robust Image Reconstruction Based on SLO Compressive Sensing Using Huber Stochastic Estimation Technique in Wavelet Domain.\" Proceedings of the 34th Electrical Engineering Conference (EECON -34), Thailand, December 2011. 11. Patanavijit, Vorapot, Supatana Auethavekiat and Somchai Jitapunkul. \"Video Enhancement Based on A Robust Hampel Iterative SRR with A General Observation Model.\" ECTI Transactions on EEC (Electrical Engineering/Electronics and Communications), ECTI Association, Thailand, August 2011: 223-235. 12. Ha, Pham Hong,Wilaipom Lee and Vorapoj Patanavijit. \"The Novel Frequency Domain Tikhonov Regularization for and Image Reconstruction Based on Compressive Sensing with SLO Algorithm.\" Proceedings ofthe 9th Annual International Conference of Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-CON 2012), ECIT Association Thailand, Hua Hin, Thailand, May 16-18, 2012. 34

(IEEE Xplore). 13. Kesrarat, Darun, Paitoon Porntra.koon and Vorapoj Patanavijit. \"Investigation ofPerformance Trade off in High Reliability and Robust Gradient Orientation on Differential Sub-Pixel Displacement Optical Flow Algorithms over Non-Gaussian.\" Proceedings ofthe 9th Annual International Conference of Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-CON 2012), Hua Hin, Thailand, May 16-18, 2012. 14. Sermwuthisam, Parichat, Duangrat Ganswat, Vorapoj Patanavijit and Supatana Auethaverkiat. \"Robust Reconstruction Algorithm for Compressed Sensing in Gaussian Noise Environment Using Orthogonal Matching Pursuit with Partially Known Support and Random Subsampling.\" EURASIP Journal on Advanced Signal Processing 2012 (EURASIP JASP), February 15, 2012, ISSN: 1687-6180. 15. Sermwuthisarn, Parichat, Duangrat Ganswat, Vorapoj Patanavijit and Supatana Auethaverkiat. \"Impulsive Noise Rejection Method for Compressed Measurement Signal in Compressed Sensing.\" EURASIP Journal on Advanced Signal Processing 2012 (EURASIP JASP), March 20, 2012, ISSN: 1687-6180. 16. Somjaitaweeporn, Tunyawat, Pham Hong Ha, Kornkamol Thakulskanant and Vorapoj Patanavijit. \"An Alternative Robust SLO Based on Recursive Huber Stochastic Estimation Technique in Frequency Domain.\" Proceedings of the 26th International Conference on Advanced Information Networking and Applications Workshop (WAINA 2012), Fukuoka, Japan, March 26-29, 2012. 17. Tancharoen, Datchakorn, Pam Hong Ha, Kornkamol Thakulsukanat and Vorapoj Patanavijit \"Experimental Investigation for Practical Sparsity Number for Image Reconstruction Based on SLO Algorithm in Discrete Frequency Domain.\" Proceedings of the 26th International Conference on Advanced Information Networking and Applications Workshop (WAINA), Fukuoka, Japan, March 26-29, 2012:318-323. ISBN 978-1-4673-0867-0. 18. Srisomboon, Kanabadee, Supap Srisaiprai, Preecha Thongdit, Wilaiporn Lee and Vorapoj Patanavijit. \"A Performance Comparison of Two WS Filters for Image Reconstruction Technique Under Different Image Types.\" Proceedings of the 9th Annual International Conference of Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-CON 2012), ECIT Association Thailand, Hua Hin, Thailand, May 2012. (IEEE Xplore). Academic Article 1. Kesrarat, Darun and Vorapoj Patanavijit. \"Tutorial of Motion Estimation Based on Horn- Schunk Optical Flow Algorithm in MATLAB.\" AU Journal of Technology 15, 1 (July 2011): 8-16. 2. Thakulsukanant, Kornkamol and Vorapoj Patanavijit. \"Tutorial of One Dimensional Discrete Founer Transform (DET): Theory, Implementation and MATLAB® Programming.\" AU Journal of Technology 4 (April 4, 2012). 35

Presentation 1. Ha, Pham Hong,Wilaiporn Lee and Vorapoj Patanavijit. \"The Novel Frequency Domain Tikhonov Regularization for and Image Reconstruction Based on Compressive Sensing with SLO Algorithm.\" Paper presented at the 9th Annual International Conference of Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-CON 2012), ECIT Association Thailand, Hua Hin, Thailand, May 2012. (IEEE :X:plore). - 2. Patanavijit, Vorapoj. \"A Nonlinear Myriad Filter for a Recursive Video Enhancement Using a Robust SRR Based on Stochastic Regularization.\" Paper presented at the IEEE International Symposium on Intelligent Signal Processing and Communication Systems (ISPACS 2011 ), Chiang Mai, Thailand, December 2011. (IEEE :X:plore). 3. Thakulsukanant, Komkamol and Vorapoj Patanavijit. \"A Performance Comparison of Single Image Reconstruction Techniques Under Several Noisy Environments. Paper presented at the 7th International Conference on Signal Image Technology & Internet Based Systems (SITIS 2011), Dijon, France, November 2011. (IEEE Xplore). 4. Lee, Wilaiporn and Vorapoj Patanavijit. \"Performance Evaluation of TOA Estimation for Ultra-wideband s;stem under AWGN and IEEE 802.13a Channel Model.\" Paper presented at the 7 International Conference on Signal Image Technology & Internet Based Systems (SITIS 2011 ), Dijon, France, November 2011. (IEEE Xplore). 4. Name Asst. Prof. Dr. Virach Wongpaiboon Academic Article 1. Aphiratsakun, Narong, Virach Wongpaibool and KittiphanTechakittiroj. \"A Review on Temperature Process Control: Case Study on Boiler.\" AU Journal of Technology 15, 1 (1-7 July2011): 1-7. 2. Aphiratsakun, Narong, Virach Wongpaibool, Wutthikorn Threevithayanon and Kittiphan Techakittiroj. \"A Review on Modular Mechatronics System (mMs).\" AU of Technology 15, 2 (October 2011): 88-94. 5. Name Dr. Narong Aphiratsakun Research Article 1. Aphiratsakun, Narong, Kittipat Chairungsarpsook and Manukid Pamichkun. \"ZMP Based Gait Generation of AIT Leg Exoskeleton-A Further Gaits Generation.\" Proceedings ofthe International Conference on Manufacturing and Industrial Engineering (ICMIE 2012), Singapore, February 26-28, 2012: 886-890. 2. Aphiratsakun, Narong and Manukid Pamichkun. \"Balancing Control of Leg Exoskeleton Using ZMP-Based Jacobian Compensation.\" International Journal of Robotics and Automation 25, 4 (2010): 359-371. 36

Academic Article 1. Aphiratsakun, Narong, Virach Wongpaibool and KittiphanTechakittiroj. \"A Review on Temperature Process Control: Case Study on Boiler.\" AU Journal of Technology 15, 1 (July 2011): 1-7. 2. Aphiratsakun, Narong, Virach Wongpaibool, Wutthikorn Threevithayanon and Kittiphan Techakittiroj. \"A Review on Modular Mechatronics System (mMs).\" AU of Technology 15, 2 (October 2011): 88-94. Presentation 1. Aphiratsakun, Narong, Kittipat Chairungsarpsook and Manukid Parnichkun. \"ZMP Based Gait Generation of AIT Leg Exoskeleton- A Further Gaits Generation.\" Paper presented at International Conference on Manufacturing and Industrial Engineering (ICMIE 2012), Singapore, February 26-28, 2012: 886-890. 6. Name Mrs. Kyi Kyi Tin Research Article 1. Tin, Kyi Kyi and Aung Aung Kyi. \"Engineering Students' Academic Performance and Their Perception on Innovative Method of Teaching in Basic Science's Subjects at Assumption University of Thailand.\" International Journal of Arts & Sciences 4, 16 (2011): 215-219. Presentation 1. Tin, Kyi Kyi and Aung Aung Kyi. \"Engineering Students' Academic Performance and their Perception on Innovative Method of Teaching in Basic Science's Subjects at Assumption University of Thailand.\" Paper presented at Ryerson University, Toronto, Canada, May 24-26, 2011. 7. Name Mr. Wutthikorn Threevithayanon Academic Article 1. Aphiratsakun, Narong, Virach Wongpaibool, Wutthikorn Threevithayanon and Kittiphan Techakittiroj. \"A Review on Modular Mechatronics System (mMs).\" AU of Technology 15, 2 (October 2011): 88-94. 37

Albert Laurence School of Communication Arts 1. Name Asst. Prof. Dr. Nuchada Dumrongsiri Research Article 1. Dumrongsiri, Nuchada and Vikanda Pornsakulvanich. \"Mediaand Social Influences on the Use of Social Networking Sites in Thailand.\" Journal of Communication Arts 3, 2 (2012): 84-100. Presentation 1. Dumrongsiri, Nuchada and Vikanda Pornsakulvanich. \"An Analysis ofSocial Influences on the Use of Social Networking Sites in Thailand.\" Paper presented at the Annual Meeting ofthe International Association for Media and Communication Research, Istanbul, Turkey, July 2011. 2. Name Mr. Nattanan Naewmalee Creative Arts 1. Naewmalee, Nattanan. \"Pictorial Symbol and Font Set Design for Thai and American Sign Language for the Deaf: A Case Study of Setsatian School for the Deaf under the Royal Patronage.\" Proceedings of the Silpakorn University International Conference on Academic Research and Creative Arts: Integration of Art and Science, Nakorn Pathom, January 25-27, 2012: C-1 - C-4. Presentation 1. Naewmalee, Nattanan. \"Pictorial Symbol and Font Set Design for Thai and American Sign Language for the Deaf: A Case Study of Sensation School for the Deaf Under the Royal Patronage.\" Paper presented at the Silpakorn University International Conference on Academic Research and Creative Arts: Integration of Art and Science, Nakorn Pathom, Thailand, January 25-27, 2012. 3. Name Mr. Pichai Thurongkinanon Research Article 1. Thurongkinanon, Pichai. \"The Ancient Colors of Mural Painting in the Bhuddhaisawan Chapel: Re-Image of Faith.\" Journal of Urban Culture Research 3 (2011): 100-106. 38

4. Name Dr. Tiwa Park Presentation 1. Park, Tiwa. \"Gender Differences in Verbal and Nonverbal Immediacy: Students' Perception of International and Thai Lecturers on Students' Leaming.\" Paper presented at Chiangmai University Conference, Chiangmai, Thailand, October 27- 28, 2011. 39

School of Law 1. Name Prof. Dr. Phijaisakdi Horayangkura Academic Article 1. Vii'mfo~~ 'tt1t11~m. \"hi 1u1nu1t1m1tlnT1n1~1.h~mrl'\" 111m11Vi '54 - (2554): ll'ttli'Ylt11ftt1flfffflliw ~u 54-55. 2. Name Assoc. Prof. Pornchai Soonthornpan Academic Article Q.I Q.I o' ~ lj} .c::t. .i=t d .c::t. .i=t 1. 'Y'l1'lftl iyt1V11'Y'lt11I. \"m1mt11J1911'iH.1U~1t1f1t)'ttlllt1'lltNt1~1: mfl.U~nmmn~.\" 111m11TI '54 ll'ttli'Ylt11fttlflfffflli'1\\J (2554): 17-28. 3. Name Assoc. Prof. Decha Siricharoen Academic Article . i. i~'lf1 fl11111ty. \"m1'1~'fnt1ijfl<iffl1u19111iY11m1i~t1.\" 111m11n '54 llmiV1u1ft'ufl'iYff'lli'ty (2554):35-40. 4. Name Assoc. Prof. Nattapong Posakabutra Academic Article w .1. imll' 1tl11n~1J1911. \"m1N~tl'~'lf11~\"Hu\"1umwfiin~inq191m1w'YIH!rl'111ifi11.\" 111ff111Vi '54 ll'ttli'Ylt11fttlflffffll-i11\\J (2554): 41 - 53. 5. Name Assoc. Prof. Dr. Phoonsakdi Vaisamruat Academic Article ti1. 'tJ'WrQlI'fl.e~:'ll)nff10 1111. \"1(I!.I f1Q'.I1.J'JI'll.i=mt 1t1m'J)fl~ , um1 nmfl~\\91'l..l!fl~'\"t9t1flfl11ll?!I1J'Wrnm1'11.\" 111m1 1Vf '54 ll'ttli'Ylt11fttlflfffflli'ty (2554): 56-58. 40

6. Name Asst. Prof. Dr. Poom Moolsilpa Academic Article I. tJil 1qlt'lfft'liJ. \"fll'H~Vfl~\"\\l'UV·:nh~mffff'Hi'!DUJ1m.\" 11':iffl':i':i~ '54 :umi'Vlt11irmfoiY:uoH'ty (2554): 145-155. 7. Name Mr. Praphrut Chatprapachai Research Article 1. Chatprapachai, Praphrut. \"Uncertainty of \"Product\" Definition under Section 4 of Liability for Damages Arising from Unsafe Products Act, B.E. 2551 (2008 A.D.): A Comparative Study of U.S., Japan and Thailand.\" Proceedings of the 4th Thailand- Japan International Academic Conference (41h TJIA 2011) on Knowledge, No Boundary, University of Tokyo, Japan, November 26, 2011. Presentation 1. Chatprapachai, Praphrut. \"Uncertainty of \"Product\" Definition under Section 4 of Liability for Damages Arising from Unsafe Products Act, B.E. 2551 (2008 A.D.): A Comparative Study of U.S., Japan and Thailand.\" Paper presented at the 4th Thailand-Japan International Academic Conference (4th TJIA 2011) on Knowledge, No Boundary, University of Tokyo, Japan, November 26, 2011. 41

School of Biotechnology 1. Name Asst. Prof. Dr. Wunwisa Krasaekoop Research Article 1. Krasaekoopt, Wunwisa and Sum.it Bhatia \"Production of Yogurt Power Using Foam.- Mat Dying.\" AU Journal of Technology 15, 3 (January 2012):166-171. 2. Krasaekoopt, Wunwisa and Marco Kutschera. \"The Use of Job's Tear (Coix lacryma- jobi L.) Flour to Substitute Cake Flour in Butter Cake.\" AU Journal of Technology 15, 4 (April 2012):233-238. 2. Name Dr. Tatsaporn Todhanakasem Research Article 1. Todhanakasem, Tatsapom and Manutsawee Tammakritsada. \"Salmonella Isolates from Natural Sources that Represent Their Potential on the Biofilm Formations.\" ABAC Journal of Technology 15, 4 (April 2012): 225-234. 3. Name Dr. Patchanee Yasurin Research Article 1. Pitinidhipat, Nateepat and Patchanee Yasurin. \"Antibacterial Effect in Chrysanthemum Indicum, Centella Asiatica and Andregraphis Paniculata Against Bacillus Cereus and Listeria Monocytogenes Under Osmotic Stress.\" AU Journal of Technology 15, 4 (April 2012):239-245. Presentation 1. Pitinidhipat, Nateepat and Patchanee Yasurin. \"Antibacterial Activity of Chrysanthemum Indicum, Centella Asiatica and Andregraphis Paniculata Against Bacillus Cereus and Listeria Monocytogenes Under Osmotic Stress Condition.\" Paper presented at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo (IFT' 11), New Orleans Morial convention Center, New Orleans, LA, USA., June 11-14, 2011. 2. Utami, Christina Vania, Nateepat Pitinidhipat and Patchanee Yasurin. \"Chrysanthemum Indicum, Centella Asiatica and Andrographis Paniculata Antibacterial Activity on Bacillus Cereus and Listeria Monocytogenes under Normal and Lowing pH Stress Condition.\" Paper presented at the First International Conference on Interdisciplinary Research and Development; Bangkok, Thailand, May31-June 1,2011. 42

3. Sapabguy, Chucho and Patchanee Yasurin. \"The Study of Natural Antibiotics Effect of Thai Curry Pasted in Thai Coconut Milk Based Curry on Salmonella Enterica.\" Paper presented at the 2nd International Conference on Food and Applied Bioscience, Chiang Mai University, Chiang Mai, Thailand, February 6 -7, 2012. 4. Name Dr. Tatsawan Tipvarakarnkoon Research Article 1. Tipvarakarnkoon, Tatsawan, Rungnaphar Pongsawatmanit, Bernhard Senge, Christina Sigit and Amelia Triastuti. \"Study on Liquid-solid and Solid-liquid Behavior of Mixed Vegetable Oils Using Oscillation Tests.\" Proceedings of the International Congress on Food Engineering and Technology (IFET 2012). Bangkok, Thailand, March 28-30, 2012. Presentation 1. Tipvarakarnkoon, Tatsawan, Rungnaphar Pongsawatmanit, Bernhard Senge, Christina Sigit and Amelia Triastuti. \"Study on Liquid-solid and Solid-liquid Behavior of Mixed Vegatable Oils Using Oscillation Tests.\" Paper presented at the International Congress on Food Engineering and Technology (IFET 2012). Bangkok, Thailand, March 28-30, 2012. 43

Montfort del Rosario School of Architecture and Design 1. Name Mrs. Chutarat Laomanacharoen Research Article 1. Laomanacharoen, Chutarat. \"Kandinsky's Effect: Reflections on Synesthetic Lesson in Abstraction.\" Design Principles and Practices: An International Journal 5, 5: 327- 336. Presentation 1. Laomanacharoen, Chutarat. \"Kandinsky's Effect: Reflections on Synesthetic Lesson in Abstraction.\" Paper presented at 5th International Conference on Design Principles and Practices, Rome, Italy, February 2, 2011. 44

Graduate School of Business 1. Name Asst. Prof. Dr. Sirion Chaipoopirutana Research Article 1. Chaipoopirutana, Sirion. \"Pirated Software Purchase Behavior in the Asia-Pacific Region.\" Journal of American Society of Business and Behavioral Sciences (ASBBS E- JOURNAL) 17, !(Spring 2011): 131-142, ISSN: 1557-5004. 2. Chaipoopirutana, Sirion and Combs Howard. \"An Empirical Study of Consumer Attitudes Toward Software Piracy.\" Proceedings of the 2011 Asia-Pacific Conference of the Association for Consumer Research: Kinking Cultures, Concepts, and Continents, School of Business, Rennin University of China, Beijing, June 16-18, 2011:371-379. 3. Zhu, Bing, Chaipoopirutana, Sirion and Combs Howard. \"Green Product Consumer Buyer Behavior in China. American Journal of Business Research 4, 1 (May 2011):55- 71. 4. Likitsuwannakoll, Nongnuch, Chaipoopirutana, Sirion and Combs Howard. \"A Comparative Study of Prospective Natural Gas for Vehicle (NGV) Buyers' Behavior Intention in Thailand.\" Journal of International Business and Cultural Studies 6 (January 2012): 1-10. 5. Subcharoundeeapa, Siriluk, Chaipoopirutana, Sirion and Combs Howard. \"Apple's App Store in Thailand: Factors Affecting Repurchase Intention.\" Proceedings of the 2012 Association of Marketing Theory and Practice Conference (AMPT), South Carolina, USA., March 29-31, 2012. 6. Chinadapa, Prompongsatorn, Nattapong, Sakthong, Chaipoopirutana, Sirion and Combs Howard. \"The Factors Influencing Consumer Trust of Internet Shopping in Thailand.\" Proceedings ofthe ASBBS Annual Conference 19, 1 (February 2012): 736-745. 7. Maung Om Thang and Sirion Chaipoopiratana. \"Marketing Educational Service Quality in Myanmar: The Role ofthe Parents' Students as Primary Consumers.\" Proceedings of the International Conference: Educational Leadership, Knowledge & Technology Innovation in Culture Diversity and Knowledge-based Society.\" Phuket, Thailand. April. Academic Article 1. Chaipoopirutana, Sirion. \"The Success Factors Toward Higher Education in Business School. ASAIHL-Thailand Journal 14,l (May 2011):48-78. Presentation 1. Chaipoopirutana, Sirion and Combs Howard. \"An Empirical Study of Consumer Attitudes Toward Software Piracy.\" Paper presented at the 2011 Asia-Pacific Conference of the Association for Consumer Research: Kinking Cultures, Concepts, and Continents, School of Business, Rennin University of China, Beijing, June 16-18, 2011. 45

2. Chinadapa, Prompongsatorn, Nattapong, Sakthong, Chaipoopirutana, Sirion and Combs Howard. \"The Factors Influencing Consumer Trust of Internet Shopping in Thailand.\" Paper presented at the ASBBS Annual Conference: Las Vegas, Nevada, February 23-26, 2012. 3. Subcharoundeeapa, Siriluk, Chaipoopirutana, Sirion and Combs Howard. \"Apple's App Store in Thailand: Factors Affecting Repurchase Intention.\" Paper presented at the 2012 Association of Marketing Theory and Practice Conference (AMPT), South Carolina, USA., March 29-31, 2012. 2. Name Asst. Prof. Dr. Chittipa Ngamkroeckjoti Research Article 1. Ngamkroeckjoti, Chittipa, Lou Xuan Bin and Thongdee Kijboonchoo. \"Determinant Factors of Purchase Intention: A Case Study of Imported Wine in City of Hangzhou.\" Proceedings ofthe International Conference on Management, Economics and Social Sciences (ICMESS' 2011 ), Bangkok, Thailand, December 23-24, 2011 :591-595. 2. Keomixay, Bouphavanh and Chittipa Ngamkroeckjoti. \"Factors Affecting Foreign Direct Investment in Savannakhet Province, Lao People's Democratic Republic (Lao PDR).\" Proceedings of the International Conference on Management, Economics and Social Sciences (ICMESS' 2011), Bangkok, Thailand, December 23-24, 2011:572-575. 3. Name Dr. Sofia Rummel-Syska Academic Article 1. Rammel-Syska, Zofia. \"Call for Venues. Is it a Remedy on World Economic Slowdown.\" Proceedings of the 2nd International Conference Business and Banking 2012 (ICBB 2012), Bali, Indonesia, February 2-3, 2012: 231-241. 2. Rammel-Syska, Zofia. \"Trust Culture of Multi-national Corporations in Poland during the Time of Transformation: Theory and Practice,\" in Ashikawa, Akihiro, et al. Corporate Culture in Globalization. Toyko: Chuo University Press, February 2012: 215-236. 3. Rammel-Syska, Zofia. \"Trust and Truth: Looking Back at Two MNC Plants in Poland at the Time of the Switch from Planned to Market Economy.\" AU-GSB e-Journal 4, 1 (June 2011): 15-26. Presentation 1. Rammel-Syska, Zofia. \"Call for Venues. Is it a Remedy for World Economic Slowdown.\" Paper presented at the 2nd International Conference on Business and Banking 2012 (ICBB 2012), Bali, Indonesia, February 2, 2012. 46