AU academic titles and academic works 2014

Academic Title Appointments Academic Year 2014 In the Academic Year 2014, AU University Council, empowered under the provision in Article 34 (17) of the Private Higher Education Institutions Act B.E. 2546 Amendment (No. 2) B.E. 2550 and upon the recommendations of Assumption University Committee on Academic Titles, approved the academic title appointments for the full-time lecturers whose academic works successfully passed the evaluation done by external expert readers and the academic title transfers for the full-time lecturers who hold academic titles obtained from former universities before joining Assumption University as follows: 1. Academic Title Assistant Professor Name Dr. Siriporn Poonruksa Faculty Bernadette de Lourdes School of Nursing Science Specialization Nursing Science University Council's Approval 18 September 2014 Effective Date 11 December 2013 Academic Works • Teaching Materials: (1) NB 2211 Multiculturalism in Health Care (2) NS 1309 Health Promotion throughout the Life Span (3) NS 2316 Psychology and Mental Health Nursing (4) NS 2318 Disaster Nursing (5) NS 3322 Bio-behavioral Psychiatric Nursing (6) NS 4308 Nursing Leadership and Management (7) NS 4320 Community Focused Nursing II •Research 1. Poonruksa, Siriporn. (2012). The Effect of Language Handbook Guideline for Developing English and Arabic Speaking Proficiency of Nursing Staff in a Private Hospital Readiness for ASEAN Community. Proceedings of the Burapha University International Conference 2012: Global Change Opportunity & Risk., 9 -11July2012, Pattaya, Thailand: 185 -195. 2. Poonruksa, Siriporn. (2013). The Effect of Fall Prevention Tools on Fall Prevention Behaviors of Patients in a Private Hospital. tttl'~tfm.h~lJT~1J'l1'fl111l u . .fl 'U fl 1j '.i ~ 'b'lJ'l11~1'b'l fll'.i '.i~i 1J'b'l~'ffl'lJ l'Vl (J11Jl ~ fl'l ff~ fflJ l'fl lJ fffl 1tl'U tJ ~lJftfllJ 1 vu:.11rn~~1iJ'U1i'lrY\", 31 ~m'fllJ - 1 l'ltJfY~mu'U 2556, lJtt11'l1u1rl'uamfoiqi 1'l1u11'lJ~ iJ'1'.i'.itlUJl\"J\": 'Vi'9U1 l 100 -107. 1

2. Academic Title Assistant Professor Name Mrs. Kanyaphat Setchoduk Faculty Bernadette de Lourdes School of Nursing Science Specialization Nursing Science University Council's Approval 18 September 2014 Effective Date 12 December 2013 Academic Works • Teaching Materials: (1) NS 1311 Scientific Nursing Approach and Holistic Health Assessment (2) NS 2310 Alteration in Adult Health and Nursing I (3) NS 2311 Alteration in Adult Health and Nursing II (4) NS 2312 Gerontology Nursing (5) NS 2313 Critical Care Nursing •Research l. n'Wv'rl'\"lff 1r11EJfi!\"lf~n. (2556). 1~~um1:1JVi-:irie:i111l'W;il'lufl~1f11'ilv~iir-m~e:im1:1JVi-:i rie:i111l I'W;il'l'Ut1-:iN'r:Y-:ie:i1v 'Viv. tttl'-:iiYe:iu1~:1J1f!uY1'fl11:1J1'W n11u1 ~\"lflJ'Vl1-:ii\"lf1n11 q,J 'U q q m!1 646 - 657. 3. Associate Professor Dr. Kovit Wongsurawat Academic Title Faculty of Law Name Political Science Faculty 23 January 1984 Specialization 18 September 2014 (Transfer) Former Appointment Endorsed by Kasetsart University Effective Date Academic Works 4. Academic Title Assistant Professor Name Dr. Firouz Baradaran Anaraki Faculty Graduate School of eLeaming Specialization Information and Communication Technology University Council's Approval 18 September 2014 Effective Date 12 December 2013 Academic Works •Teaching Materials: ICT 5001 Computer Concept and Programming •Research 1. Anaraki, F. (2013). A Mobile Based English Leaming System for Leaming English as Second Language. Proceedings of the 1st International Conference 2

on Technical Education, \"Engineering & Technical Education\", KMUT, North Bangkok, Thailand, November 28-29, 2013, pp. 44-50. • Academic Article 1. Anaraki, F. (2012). Evolution of eLeaming at Assumption University. Proceedings of the Fourth TCU International e-Leaming Conference on Smart Innovations in Education and Lifelong Leaming, Bangkok, Thailand, June 14- 15, 2012, pp. 114-119. 5. Academic Title Assistant Professor Name Dr. Adtha Lawanna Faculty Vincent Mary School of Science and Technology Specialization Information Technology University Council's Approval 18 September 2014 Effective Date 25 March 2014 Academic Works •Teaching Materials: IT 2130 System Science •Research 1. Lawanna, A. (2013). Test Case Based Selection for the Process of Software Maintenance. Silapakorn University Science and Technology Journal, 7(2), pp. 36-45. 2. Lawanna, A. (2013). Methods for Test Suite Selection in the Process of Software Maintenance. Chiang Mai Journal ofScience, 40(4), pp. 1-12. 6. Academic Title Assistant Professor Name Dr. Patchanee Yasurin Faculty Faculty of Biotechnology Specialization Biotechnology University Council's Approval 18 December 2014 Effective Date 31 July 2013 Academic Works •Teaching Materials: BT 3016 Enzyme Technology •Research 1. Utami, V.C, Pitinidhipat N, and Yasurin, P. (2012). Antibacterial Activity of Chrysanthemum indicum, Centella asiatica and Andrograhis paniculata on Bacillus cereus and Listeria monocytogenes under Low pH Stress. KMITL Science and Technology Journal, 12(1 ), pp. 49-54. 2. Sapabguy, C, and Yasurin, P. (2012). The Study of Natural Antibiotics Effect of Thai Curry Paste in Thai Coconut Milk Based Curry on Salmonella enterica. Proceedings of the International Conference on Food and Applied Bioscience, 6th-7th February 2012, Chiang Mai, Thailand, pp. 209-213. 3. Pitinidhipat, N, and Yasurin, P. (2012). Antibacterial Activity of Chrysanthemum indicum, Centella asiatica and Andrograhis paniculata on Bacillus cereus and Listeria monocytogenes under Osmotic Stress. AU Journal ofTechnology, 15(4), pp. 239-245. 3

4. Lazuardi, I, Saenghiruna, T, and Yasurin, P. (2012). Natural Antimicrobial Activity ofThai Red Curry's Herbs on Salmonella typhimurium DTl04b,AU Journal ofTechnology, 16(1 ), pp. 1-6 5. Saenghiruna, T, and Yasurin, P. (2012). Antibacterial Activity of Thai Red Curry Paste's Ingredients between Using Kang-Pa and Kang-Kati Model on Salmonella enterica 4, 5, 12:i:- (human) US clone. Proceedings of the 1st KMITL Agro-Industry Conference, 7th September 2012, The Emerald Hotel, Bangkok, Thailand, pp. 141-148. 6. Rattanakom, S, and Yasurin, P. (2012). Natural Antibacterial Activity of Thai Red Curry Paste in Thai Red Curry-Water Base Model (Kang-Pa) on Listeria monocytogenes 10403S. Proceedings of the 1st KMITL Agro-Industry Conference, 7th September 2012, The Emerald Hotel, Bangkok, Bangkok, Thailand, pp. 488-494. 7. Arienata, H.A, Udchachonand, T, and Yasurin, P. (2013). Antibacterial Activity of Thai Red Curry Paste in Kang-Kati (Thai Red Curry) Model on Salmonella enterica Typhimurium DT104b. Proceeding of the 15th Food Innovation Asia Conference 2013, 13th-14th June 2013, Bangkok, Thailand, pp. 97-106. 8. Udchachonand, T, and Yasurin, P. (2013). ). Natural Antibacterial Activity of Thai Red Curry Paste in Thai Red Curry (Kang-Kati) Model against Salmonella enterica 4, 5, 12:i:- (human). Proceedings of the 15th Food Innovation Asia Conference 2013, 13th-14th June 2013, Bangkok, Thailand, pp. 389-397. 9. Rattanakom, S, and Yasurin, P. (2013). Natural Antibacterial Activity of Thai Red Curry Paste in Thai Red Curry -Water Base (Kang-Pa) Model on Salmonella enterica 4, 5, 12:i:- (human) and Salmonella enteric Enteritidis (human). KKU Research Journal, 18(4), pp. 559-566. 7. Academic Title Assistant Professor Name Dr. Surej Palliparambil John Faculty Martin de Tours School of Management and Economics Specialization Marketing University Council's Approval 18 December 2014 Effective Date 10 March 2014 Academic Works •Teaching Materials: MKT 4855 Marketing Research •Research I. Surej P, John. (2012). What are the Factors Influencing the Information Technology Adoption in Asian Region? A Study of the B2C E-Commerce Systems Success. Silpakorn University Journal ofSocial Sciences, Humanities, and Arts, 12 (2). pp. 71-96. 2. Surej P, John. (2013). Antecedents and Effects of Computer Self-efficacy on Social Networking Adoption: A Study among Asian On-line Communities. Proceedings of the America's Conference on Information Systems (AMCIS 2013), August15-l 7, 2013. Chicago, USA, pp. 1-15. 4

3. Surej P, John. (2012). How Online Trust Influence B2C e-Commerce Adoption? An Empirical Study among Asian Online Shoppers. Proceedings of the America's Conference on Information Systems (AMCIS 2012), Seattle, USA. pp.1-12. 8. Academic Title Assistant Professor Name Dr. Suwimon Ariyaprakai Faculty Faculty of Biotechnology Specialization Food Science University Council's Approval 18 December 2014 Effective Date 17 June 2014 Academic Works •Teaching Materials: FT 3102 Food Engineering •Research 1. ifhrn t1'1£J!J'J~fl1£J mi~ Wu Jai Qi. (2556). fl1llJfl\\ll'l1'1Jt1\\l~:iJr:i'Jf'Utl1:iJ''U~rnl'1'1mJ U1J1J!lJlJ'H!:l1£J'J\"f'U. 'J1HY?'J'.JUCJUtl~WfPJ/U1 ]J1Jfj 36, 2 (!lJll1£J'U-lJtJ'U1£J'U): 171-183. 2. Ariyaprakai S. Limpachoti T. and Pradipasena P. (2013). Interfacial and Emulsifying Properties of Sucross Ester in Comparison with Tween. Food Hydrocolloids Vol. 30 page 358-367. 3. ey111r:i ei1£JiJ'J~fl1£J. 'fi'W1'1f~ il11111'1f~. 1rn~ rrnn~ iJ'J~YiiJ~1ff'U. (2554). N!:l'llti\\I Jm~ 1J1'U fll'J 1~£111~ti\\I01Jfl1rn~ti'U ~ t1ff11llil~:iJr:ii''W 1n~ fi~1oif'CJf1m ff!tlffll'leif1ll'W~:iJr:i \" ~~ d ~ 49 lJ'l11TYW1!:1£J!fllll'l'Jrl'lffl'l'J ffl'Ult•ll'lffl'Hmrn!fllll'l'J fl'J•\\l!'Yl'Vl 2557 'H'Ul 32-42. • Academic Article .i. iY111r:i ei1£JiJ'J~m£J. (2557). ~:iJr:i'lf'Wn~fi. n:;i:rn'.Jumm~nfPJ/in IJur; 37, 1 c11m1fl11- lJ'UlfllJ): 89-95. 9. Academic Title Assistant Professor Name Dr. Narong Aphiratsakun Faculty Vincent Mary School of Engineering Specialization Mechatronics Engineering University Council's Approval 18June2015 Effective Date 18 March 2014 Academic Works •Teaching Materials: MCE 2101 Fundamentals ofMechatronics •Research 5

1. Narong Aphiratsakun and Kittiphan Techakittiroj. (2012). Single loop and Double loop Balancing Control of AU Self-Balancing Bicycle (AUSB). Proceedings of the 2012 IEEE International Conference on Robotics and Biomimetics. December 11-14, 2012. Guangzhou, China. pp. 2062-2066. 2. Narong Aphiratsakun and Kittiphan Techakittiroj. (2013). Autonomous AU Bicycle: Self-Balancing and Tracking Control (AUSB2). Proceedings of the 2013 IEEE International Conference on Robotics and Biomimetics. December 12-14, 2013. Shenzhen, China. pp. 480-485. 10. Academic Title Assistant Professor Name Dr. Wanida Ngienthi Faculty Martin de Tours School of Management and Economics Specialization Economics University Council's Approval 18 June 2015 Effective Date 15 December 2014 Academic Works •Teaching Materials: ECO 3716 International Trade •Research 1. Ngienthi, Wanida. (2013). Offshoring Prompts High Quality of Labour Markets. Pacifzc Economic Review 18 (5): 628-643. 11. Academic Title Assistant Professor Name Dr. Nussara Wadsorn Faculty Faculty of Arts Specialization Applied Linguistics University Council's Approval 18 June 2015 Effective Date 23 April 2015 Academic Works •Teaching Materials: GL 3103 Language, Culture and Behavior •Research 1. Wadsorn, Nussara. (2012). ASEAN identity, are we there yet? A Survey on Thai Tertiary Students' Socio-linguistic Views towards ASEAN Community. Refereed Proceedings of the Applied Linguistics Association of Australia Conference (ALAA 2012), 14 November 2012, Curtin University, Perth, Australia, pp. 567-589. 2. Wadsorn, Nussara. (2009). Thai and Non Thai Reader Perceptions on Politeness Strategies in English Language Letter of Request. Proceedings of the International Conference on National Language Policy: Language Diversity for National Unity (2009), Royal Institute of Thailand. pp. 443-460. 6

12. Associate Professor Academic Title Pol. Capt. Sorapol Sukatassanee Name Faculty of Law Faculty Law Specialization 23 August 1996 Former Appointment 18 June 2015 (Transfer) Effective Date Endorsed by Thammasat University Academic Works Assistant Professor 13. Dr. Shang-Wen Wang Graduate School of Philosophy and Religion Academic Title Philosophy Name 1 April 2012 Faculty 18 June 2015 (Transfer) Specialization Endorsed by Chinese Culture University (College of Chinese Former Appointment Culture) Effective Date Academic Works 7

Academic Title Holders Academic Year 2014 Professor 3 Associate Professor 23 Assistant Professor 67 93 Total Name Academic Title Field of Specialization 1. Dr. Graham Kenneth Winley Professor Information Technology 2. Mr. Pichaisak Horayangkura Professor Law 3. Dr. Pateep Methakunavudhi Professor Education 4. Dr. Gennady Veselovsky Assoc. Professor Computer Science 5. Mr. Pralong Phirananda Assoc. Professor Visual Arts 6. Mr. Chatchai Gadavanij Assoc. Professor Architecture 7. Mr. Pornchai Soonthornpan Assoc. Professor Law 8. Mr. Decha Siricharoen Assoc. Professor Law 9. Mr. Nattapong Posakabutra Assoc. Professor Law 10. Dr. Pratit Santiprabhob Assoc. Professor Computer Science 11. Dr. Chitapa Katavan Assoc. Professor Entomology 12. Dr. Phoonsakdi Vaisamruat Assoc. Professor Law 13. Dr. Teay Shawyun Assoc. Professor Strategic Management 14. Dr. Sonthya Vanichvatana Assoc. Professor Real Estate 15. Dr. Nitichan Pleumarom Assoc. Professor Urban and Environmental Planning 16. Dr. Sushama Kasbekar Assoc. Professor Journalism and Mass Communication 17. Dr. Suwattana Eamoraphan Assoc. Professor Secondary Education 18. Dr. Joseph Foley Assoc. Professor EnglisnLanguage and Literature 19. Dr. Boonlert Watjatrakul Assoc. Professor Information Systems 20. Dr. Pisawat Sukonthapan Assoc. Professor Law 21. Dr. Robert Tack Kwei Ho Assoc. Professor Psychology 22. Dr. Jayamala Madathil Assoc. Professor Counseling Psychology 23. Dr. Prapha Nganphirochana Assoc. Professor French Teaching 24. Dr. Bupphachart Tunhikorn Assoc. Professor Science Teaching 8

25. Dr. Kovit Wwongsurawat Assoc. Professor Political Science Law 26. Pol.Capt. Sorapol Sukatassanee Assoc. Professor Psychology Statistics 27. Dr. Jirawat Wongswadiwat Asst. Professor Computer Information System Computer Science 28. Ms. Amonlugsana Thanasinsupaya Asst. Professor Thai Psychology 29. Dr. Vichit Avatchanakom Asst. Professor Philosophy Accounting 30. Dr. Tang Van To Asst. Professor Mathematics Telecommunications Science 31. Mrs. Rachanee Kamphangkaew Asst. Professor Telecommunications Science Electrical Engineering 32. Mrs. Nucha!ee Supatn Asst. Professor Information Technology Computer Science 33. Dr. Warayuth Sriwarakuel Asst. Professor Applied Statistics Applied Statistics 34. Dr. Vissnu Poommipanit Asst. Professor Information Technology Accounting 35. Dr. MinAung Asst. Professor Management English 36. Dr. Chanintom Jittawiriyanukoon Asst. Professor English Nursing Science 37. Dr. Dobri Atanassov Batovski Asst. Professor Telecommunications Science Communication Arts 38. Dr. Kittiphan Techakittiroj Asst. Professor Physics Management 39. Dr. Thotsapon Sortrakul Asst. Professor Information Technology Tourism Management 40. Dr. Thitipong Tanprasert Asst. Professor Telecommunications Science Teaching English 41. Mrs. Titida Nochai Asst. Professor Psychology Information Technology 42. Dr. Jirayut Poomontre Asst. Professor Philosophy 43. Dr. Supavadee Nontakao Asst. Professor 44. Dr. Myint Thein Asst. Professor 45 . Dr. Vinai Viriyavidhayavongs Asst. Professor 46. Dr. Linchong Chorrojprasert Asst. Professor 47. Mr. San Shwe Baw Asst. Professor 48. Dr. Nanthaphan Chinlumprasert Asst. Professor 49. Mr. Thanachai Thumthawatwom Asst. Professor 50. Ms. Rachada Dangchamroon Asst. Professor 51. Mr. Vichitnarong Buggakupta Asst. Professor 52. Dr. Krisda Tanchaisak Asst. Professor 53. Dr. Jirapan Dangdej Asst. Professor 54. Dr. Jutamas Wisansing Asst. Professor 55 . Ms. Pitipom Pakdeepinit Asst. Professor 56. Dr. Sureepong Phothongsunan Asst. Professor 57. Ms. June Bernadette D' Souza Asst. Professor 58. Mr. Paitoon Porntrakoon Asst. Professor 59. Dr. Roman Meinhold Asst. Professor 9

60. Dr. Wunwisa Krasaekoopt Asst. Professor Science and Food Technology 61. Dr. Vorapoj Pattanavijit Asst. Professor Electrical Engineering 62. Dr. Sirion Chaipoopirutana Asst. Professor Marketing 63. Dr. Kriengsin Prasongsukarn Asst. Professor Marketing 64. Dr. Virach Wongpaiboon Asst. Professor Electrical Engineering 65. Dr. Theingi Asst. Professor Marketing 66. Dr. Hla Theingi Asst. Professor International Business Management 67. Dr. Amonrat Thoumrungroje Asst. Professor International Business Management 68. Mr. Darun Kesrarat Asst. Professor Information Technology 69. Dr. Poom Moolsipa Asst. Professor Law 70. Dr. Chittipa Ngamkroeckioti Asst. Professor International Business Management 71. Dr. Alexander Johannes Klemm Asst. Professor Communication Arts Telecommunications Science 72. Dr. Surasee Prahmkaew Asst. Professor Education Economics 73 . Dr. Richard Wiliam Mark Lynch Asst. Professor Interior Architecture Information and 74. Dr. Dhanoos Sutthiphisal Asst. Professor Communication Technology Accounting 75 . Ms. Chutarat Laomanacharoen Asst. Professor English Teaching Finance and Banking 76. Dr. Kuldeep Nagi Asst. Professor Economics Biotechnology 77. Dr. Amara Tirasriwat Asst. Professor Curriculum and Instruction 78. Dr. Ratchaporn Rattanaphumma Asst. Professor Marketi_ng 79. Dr. Nopphon Tangjitprom Asst. Professor Nursing Science 80. Dr. Suppanunta Romprasert Asst. Professor Nursing Science 81. Dr. Tatsaporn Todhanakesem Asst. Professor Information and 82. Dr. Vasa Buraphadeja Asst. Professor Communication Technology 83. Dr. Patricia Arttachariya Asst. Professor Information Technology 84. Dr. Siriporn Poonruksa Asst. Professor Biotechnology 85. Mrs. Kanyaphat Setchoduk Asst. Professor Food Science 86. Dr. Firouz Baradaran Anaraki Asst. Professor 87. Dr. Adtha Lawanna Asst. Professor 88. Dr. Patchanee Yasurin Asst. Professor 89. Dr. Suwimon Ariyaprakai Asst. Professor 10

90. Dr. Narong Aphiratsakun Asst. Professor Mechatronics Engineering 91. Dr. Wanida Ngienthi Asst. Professor Economics 92. Dr. Nussara Wadsorn Asst. Professor Applied Linguistics 93. Dr. Shang-Wen Wang Asst. Professor Philosophy 11

Martin de Tours School of Management and Economics 1. Assoc. Prof. Dr. Sonthya Vanichvatana Research Article 1. Vanichvatana, Sonthya. \"In-House Organizational Functions Versus Outsourcing in Listed Housing Development Companies in Thailand.\" Proceedings of the Prachachuen Research Network International Conference, Bangkok, Thailand, May 28, 2015: 436-445. 2. Vanichvatana, Sonthya. \"Housing Developers Attitudes Toward Maintaining Credibility with Stakeholders.\" Proceedings of the 2015 WEI International Academic Conference, Prague, Czech Republic, May 18-20, 2015: 97-107. Paper Presentation 1. Vanichvatana, Sonthya. \"In-House Organizational Functions Versus Outsourcing in Listed Housing Development Companies in Thailand.\" Paper presented at the Prachachuen Research Network International Conference, Bangkok, Thailand, May 28, 2015. 2. Vanichvatana, Sonthya. \"Housing Developers Attitudes Toward Maintaining Credibility with Stakeholders.\" Paper presented at the 2015 WEI International Academic Conference, Prague, Czech Republic, May 18-20, 2015. 2. Assoc. Prof. Dr. Teay Shawyun Research Article 1. Shawyun, Teay. \"Developing Strategic KPis for HEis.\" Proceedings of the 14th Annual SEAAIR Conference, Legaspi, Indonesia, October 8-10, 2014: 314-324. 2. Shawyun, Teay. \"Model oflntegrated Academic Performance and Accountability System for HEI.\" Proceedings of the 15th International Academic Conference of IISES (International Institute of Social and Economic Sciences), Rome, Italy, April 14-15, 2015: 1085-1103. 3. Shawyun, Teay. \"IQA Quality Performance Excellence Model.\" Proceedings of the 5th QS-MAPLE Conference, Doha, Qatar, May 4-7, 2015: 1-12. Paper Presentation 1. Shawyun, Teay. \"IQA Quality Performance Excellence Model.\" Paper presented at the 5th QS-MAPLE Conference, Doha, Qatar, May 4-7, 2015. 3. Asst. Prof. Dr. Krisda Tanchaisak Research Article 1. Tanchaisak, Krisda and Narat Wattanapanit. \"The Development of Teachers in the ASEAN Economic Community (AEC) Era.\" Proceedings of the 141h Annual SEAAIR Conference, Legazpi City, Philippines, October 7-10, 2014: 416-421. 12

4. Asst. Prof. Dr. Vissnu Poommipanit Textbook 1. Poomipanit, Vissnu. \"Fundamentals of Management Accounting.\" Bangkok: Assumption University Press. 2014. 5. Asst. Prof. Dr. June Bernadette D' Souza Research Article 1. D'Souza, J.B. and Punnat Sae-lee. \"The Influence of Personality Traits in Relation to Choice of Major in University. World Review of Business Research 4, 3 (October 2014f 845-94. 2. D'Souza, J.B., Bunnat Sae-Lee and Angsana Chanak. \"The Influence of Culture, Gender and Academic Achievement on Foreign Language Anxiety.\" Proceedings of the Australasian Conference on Business and Social Sciences 2015, Sydney, Australia, April 13-14, 2015: 452-464. Paper Presentation 1. D'Souza, J.B., Bunnat Sae-Lee and Angsana Chanak. \"The Influence of Culture, Gender and Academic Achievement on Foreign Language Anxiety.\" Paper presented at the Australasian Conference on Business and Social Sciences 2015, Sydney, Australia, April 13-14, 2015. 6. Asst. Prof. Dr. Nucharee Supatn Research Article 1. Supatn, Nucharee. \"Effects of Motivation on Student Effort, Involvement, and Commitment in Higher Education.\" Proceedings of the 6th International Academic Conference of Suan Sunandha Rajabhat University, Bangkok, Thailand, April 28-29, 2015: 77-88. 2. Supatn, Nucharee. \"Factors Affecting Student Intention to Select the Food Shops Around University: A Case of a Campus Located in Bangkok Outskirt.\" Proceedings of the APHEIT Annual Conference 2015, Songkla, Thailand, July 24, 2015. Paper Presentation l. Supatn, Nucharee. \"The Effects of Motivation on Student Effort, Involvement, and Commitment in Higher Education.\" Paper presented at the 61h International Academic Conference of Suan Sunandha Rajabhat, Bangkok, Thailand, April 28-29, 2015. 2. Supatn, Nucharee. \"Factors Affecting Student Intention to Select the Food Shops Around University: A Case of a Campus Located in Bangkok Outskirt.\" Paper presented at the APHEIT Annual Conference 2015, Songkla, Thailand, July 24, 2015. 7. Asst. Prof. Dr. Hla Theingi Research Article 1. Theingi, Hla. \"Logistic Competitiveness and Export Performance: The Case of Myanmar Fresh Product.\" The Journal of American Academy of Business, Cambridge 2, 2 (March 2015): 101-108. 13

8. Asst. Prof. Dr. Theingi Research Article 1. Theingi and Hla Theingi. \"The Competitiveness of Informal Channel and Networks in Emerging Market: The Case of Cross-Border Money Transfer by Myanmar Immigrants in Thailand.\" Proceedings of the IMP Asia Conference 2014: Formal and Informal Relationships in Networks, Bali, Indonesia, December 7-10, 2014. Paper Presentation 1. Theingi and Hla Theingi. \"The Competitiveness of Informal Channel and Networks in Emerging Market: The Case of Cross-Border Money Transfer by Myanmar Immigrants in Thailand.\" Paper presented at the IMP Asia Conference 2014: Formal and Informal Relationships in Networks, Bali, Indonesia, December 7-10, 2014. 9. Asst. Prof. Dr. Amonrat Thoumrungroje Research Article 1. Thoumrungroje, Amonrat. \"The Influence of Social Media Intensity and EWOM on Conspicuous Consumption.\" Procedia-Social and Behavioral Sciences 1, 48 (2014): 7-15. 2. Thoumrungroje, Amonrat. \"Marketing Strate~ic Change, Organizatinal Leaming and Firm Performance.\" Proceedings of the 24t Annual Conference, Consortium for International Marketing Research, Vienna, Austria, May 13-15, 2015. 3. Boonchoo, Pattana and Amonrat Thoumrungroje. \"A Cross-Cultural Scale Validation of Transformation Expectations.\" Proceedings of the 24th Annual Conference, Consortium for International Marketing Research, Vienna, Austria, May 13-15, 2015. Academic Article 1. Thoumrungroje, Amonrat and Pattana Boonchoo. \"The Impact of Transformation Expectations on Conspicuous Consumption: A Cross-Cultural Comparison.\" Proceedings of the XIV International Business and Economy Conference (IBEC), Bangkok, Thailand, January 5-8, 2015: 1-10. Paper Presentation 1. Thoumrungroje, Amonrat and Pattana Boonchoo. \"The Impact of Transformation Expectations on Conspicuous Consumption: A Cross-Cultural Comparison.\" Paper presented at the XIV International Business and Economy Conference (IBEC), Bangkok, Thailand, January 5-8, 2015. 2. Thoumrungroje, Amonrat. \"Marketing Strategic Change, Organizatinal Learning and Firm Performance.\" Paper presented the 24th Annual Conference, Consortium for International Marketing Research, Vienna, Austria, May 13-15, 2015. 3. Podok, Thitiphat and Amonrat Thoumrungroje. \"How ·Do Perceived Brand Globalness, Brand Quality, Store Image, and Brand Prestige Affect Purchase Intention? A comparative Study of British and Thai Consumers.\" Paper presented at the Consortium for International Marketing Research Annual Conference, the 24'h Annual Conference, Consortium for International Marketing Research, Vienna, Austria, May 13-15, 2015. 14

10. Asst. Prof. Dr. Surasee Prahmkaew Research Article 1. Prahmkaew, Surasee, Siriwhaddhanah Pongpadpinit, Piboonlit Viriyaphol and Chanintorn J.Nukoon \"Performance Evaluation of Adaptive Rate Control over Uncompressed High-Definition Content Transmission with Paralleled Digital Subscriber Lines.\" Proceedings of the 3rd International Conference on Digital Information, Networking, and Wireless Communications (DINWC), 2015, Moscow, Russia: 105-108. 11. Asst. Prof. Dr. Jirayut Poomontre Research Article 1. Poomontre, Jirayut and Pisal Setthawong. \" A Prediction System Based on the TMRS Standardized Socio-Economic Status(SES) Classification of Bangkok and Metropolitan Subjects.\" Proceedings of the XIV International Business and Economy Conference 2015, Bangkok, Thailand, January 5-8, 2015. Paper Presentation 1. Poomontre, Jirayut and Pisal Setthawong. \"A Prediction System Based on the TMRS Standardized Socio-Economic Status(SES) Classification of Bangkok and Metropolitan Subjects.\" Paper presented at the XIV International Business and Economy Conference 2015, Bangkok, Thailand, January 5-8, 2015. 12. Asst. Prof. Dr. Amara Tirasriwat Research Article 1. Tirasriwat, Amara. \"Needs Assessment for Accounting Educational Quality Development from the Perspective of Accounting Lecturers in Private Higher Education Institution in Thailand.\" Proceedings of the APHEIT Academic National Conference 2015, Songkla, Thailand, July 24-25, 2015: 105-117. 2. Tirasriwat, Amara. \"Analysis of Problems on Student Loan Defaults in Thailand and Guideline Solutions.\" Proceedings of the XIV International Business and Economy Conference 2015, Bangkok, Thailand, January 5-8, 2015: 1-22. 3. Tirasriwat, Amara. \"Business Ethics Education from the Perspective of Lecturers of School of Business Administration in Thailand.\" APHEIT Journal 20, 2 (December 2014): 7-21. Paper Presentation 1. Tirasriwat, Amara. \"Needs Assessment for Accounting Educational Quality Development from the Perspective of Accounting Lecturers in Private Higher Education Institution in Thailand.\" Paper presented at the APHEIT Academic National Conference 2015, Songkla, Thailand, July 24-25, 2015: 105-117. 13. Asst. Prof. Dr. Nopphon Tangjitprom Research Article 1. Jeanchutima, Sirikarn and Nophon Tangjitprom \"Bank Stock Returns Sensitivity to Interest Rate Changes in Thailand.\" Proceedings of the XIV International Business and Economy Conference, Bangkok, Thailand, January 5-8, 2015. 15

2. Tangjitprom, Nophon. \"Over-investment and Free Cash Flow: Evidence from Thailand.\" Proceedings of the International Conference on Business, Economics and Management (ICBEM 2015), Phuket, Thailand, April 9-10, 2015: 14-17. 14. Asst. Prof. Dr. Patricia Arttachariya Academic Article 1. Arttachariya, Patricia. \"Environmentally Conscious Purchasing Behavior: A Study on Generation Y Consumers in Bangkok, Thailand.\" Proceedings of the International Conference on Pacific-Rim Management, Los Angeles, USA, July 9-11, 2015. Paper Presentation 1. Arttachariya, Patricia. \"Environmentally Conscious Purchasing Behavior: A Study on Generation Y Consumers in Bangkok, Thailand.\" Paper presented at the International Conference on Pacific-Rim Management, Los Angeles, USA, July 9-11, 2015. 15. Asst. Prof. Dr. Kornkamol Thakulsukanant Research Article 1. Thakulsukanant, Kornkamol and Vorapoj Patanavijit. \"An Alternative SR Spatial Enhancement Based on Adaptive Meridian Filter and GOM Registration for Severe Noisy Blurred Videos.\" Proceedings of the 12th Annual International Conference of Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-CON 2015), Hua Hin, Thailand, June 24-27, 2015: 1-5. Academic Article 1. Thakulsukanant, Kornkamol and Vorapoj Patanavijit. \"Tutorial of One Dimensional Dixrete Fourier Transform (DFT): Theory, Implementation and MATLAB® Programming.\" SDU Research Journal Sciences and Technology 8, 2 (May- August 2015): 1-15. 16. Dr. Martin Adamcik Research Article 1. Adamcik, Martin. \"The Information Geometry of Bregman Divergences and Some Applications in Multi-Expert Reasoning.\" Entropy 16, 12 (2014): 6338-6381. 2. Adamcik, Martin and G.M. Wilmers. \"Probabilistic Merging Operators.\" Logique & Analyse 228 (2014): 563-590. 17. Mr. Thitiphat Podok Research Article 1. Podok, Thitiphat and Amonrat Thournrungroje. \"How Do Perceived Brand Globalness, Brand Quality, Store Image, and Brand Prestige Affect Purchase Intention? A Comparative Study of British and Thai Consumers.\" Proceedings of the 24th Annual Conference, Consortium for International Marketing Research, Vienna, Austria, May 12-15, 2015. 16

Paper Presentation 1. Podok, Thitiphat and Amonrat Thoumrungroje. \"How Do Perceived Brand Globalness, Brand Quality, Store Image, and Brand Prestige Affect Purchase Intention? A Comparative Study of British and Thai Consumers.\" Paper presented at the 24th Annual Conference, Consortium for International Marketing Research, Vienna, Austria, May 12-15, 2015. 18. Mr. Annop Peungchuer Research Article 1. Nittayakasetwat, Aekkachai and Annop Peungchuer. \"Real Estate Investment Trust (REIT) and Inflation.\" NIDA Business Journal 16 (May 2015): 127-140. 2. Peungchuer, Annop and Jiroj Buranasiri. \"Characteristics & Returns of Listed Property Fund: An Empirical Evidence from Thailand\". NIDA Business Journal 14 (May 2014): 131-143. 19. Dr. Piyawan Puttibarncharoensri Research Article 1. Puttibarncharoensri, Piyawan. \"Supply Chain Readiness in the Face of Social Unrest.\" Proceedings of the 19th Logistics Research Network(LRN2014) Conference, UK, September 3-5, 2014. 2. Puttibarncharoensri, Piyawan. \"Transportation Issues in Local and Global Firm in Thailand.\" Proceedings of the 14th International Business & Economy Conference (IBEC)-Social Science Research Network, Bangkok 2015, Thailand, January 5-8, 2015. 20. Mr. Pisal Setthawong Research Article 1. Setthawong, Pisal. \"Optimizing Player Throughput for Interactive Motion Based Kiosk Games-A Case Study from the PTT Technobots Campaign.\" Proceedings of the 14th International Business & Economy Conference (IBEC)-Social Science Research Network, Bangkok 2015, Thailand, January 5-8, 2015. 2. Setthawong Pisal. \"Potential Z-Fighting Conflict Detection System in 3D Level Design Tools International Conference on Information Science and Applications (ICISA 2015), Chonburi, Thailand, February 24-26, 2015: 297-285. 21. Mr. Nitipan Ratanasawadwat Research Article 1. Ratanasawadwat, Nitipan. \"E-Service Attribute Analysis and Application of Kano's Model.\" Journal ofEconomics, Business and Management 3, 11(November2015): 1076-1079. 2. Ratanasawadwat, Nitipan. \"Loyalty in Department Store Online Shopping\" Proceedings of the XIV International Business and Economy Conference (IBEC), Bangkok, Thailand, January, 5-8, 2015. 17

22. Dr. Suppasit Sornsri Research Article 1. Sornsri, Suppasit. \"Antecedents and Consequences of Relationship Quality: An Exploratory Study on Hospitals in Thailand.\" Proceedings of the XIV International Business and Economy Conference (IBEC), Bangkok, Thailand,_January, 5-8, 2015. 23. Dr. Marisa Laokulrach Research Article 1. Laokulrach, Marisa. \"Short Term IPO Returns in Stock Exchange of Thailand: The Study in 2003-2013.\" International Journal Of Trade, Economics and Finance 6, 2 (2015): 106-111. 24. Ms. Sirikarn Jeanchutima Research Article 1 Jeanchutima, Sirikarn and Nopphon Tangjitprom. \"Bank Stock Return Sensitivity to Interest Rate Change in Thailand.\" Proceedings of the XIV International Business and Economy Conference (IBEC), Bangkok, Thailand, January, 5-8, 2015. 25. Dr. Uree Cheasakul Research Article 1. Cheasakul, Uree and Parvathy Varma. \"The Influence of Passion and Empowerment on Organizational Citizenship Behavior of Teachers in Assumption University Mediated by Organizational Commitment.\" Proceedings of the XIV International Business and Economy Conference (IBEC), Bangkok, Thailand. January, 5-8,2015. 26. Dr. Akechai Judkrue Research Article 1. Judkrue, Akechai and Sarawut Ramjan. \"A Conceptual Framework on Expert System Development by Knowledge Engineering Based on Ontology: Domain Of Collaborative Commerce.\" Proceedings of the 2°d National Conference of North- Chiang Mai University, Thailand, July 24, 2015. 27. Ms. Orawee Thongkam Research Article 1. Thongkam, Orawee, Pavilas Chaochankit, Sutta Sommayura and Wasana Marksin. \"The Future of Thailand's Logistics Companies.\" Journal OfSupply Chain Management Research And Practice 9, 1 (June 2015): 1-11. 28. Mr. Pongpanu Damrongsiri Research Article 1. Damrongsiri, Pongpanu. \"Trust As Essential to Enhance Teams in Thai Insurance Company.\" Journal ofRisk Management and Insurance 8, 1 (2014):15-27. 18

29. Dr. Polthep Poonpol Research Article 1. Polthep Poonpol. \"Cultural Intelligence as a Personal Influential Factor on Cross- Cultural Adjustment and Job Performance among Expatriates in Thailand.\" Research Methodology and Cognitive Science 12, 2 (2015): 109-121. 19

School of Arts 1. Assoc. Prof. Dr. Sushama Kasbekar Research Article l. Kasbekar, Sushama. \"Language, Semiotics in Thai Airways Advertising.\" Proceedings of the Burapha University International Conference 2015, Chonburi, Thailand, July 10-12, 2015: 71-80. Academic Article l. Kasbekar, Sushama. \"Alienation in Lahiri's \"an Interpreter of Maladies.\" Research Scholar 3, 2 (May 2015): 73-78. 2. Asst. Prof. Rachanee Kamphangkaew Textbook 1. Kamphangkaew, Rachanee. \"Introduction to Thai.\" (2nd ed.), Bangkok, Chulalongkorn University Press, 2015. 3. Asst. Prof. Dr. Sureepong Phothongsunan Research Article 1. Phothongsunan, Sureepong. \"Causal Attributions of English Learning Success of Thai Students in an International University.\" NIDA Development Journal 55, 2 (April 2015): 101-129. 2. Phothongsunan, Sureepong. \"Effectiveness of Collaborative Learning in the ESP Classroom: Perceptions of Thai University Students.\" Proceedings of the 61h International Conference on Language and Communication (ICLC 2014), Bangkok, Thailand, August 21-22, 2014: 344-356. Paper Presentation 1. Phothongsunan, Sureepong. \"Effectiveness of Collaborative Learning in the ESP Classroom: Perceptions of Thai University Students.\" Paper presented at the 61h International Conference on Language and Communication (ICLC 2014), Bangkok, Thailand, August 21-22, 2014. 2. Phothongsunan, Sureepong. \"Thai EFL Teachers' Evaluation of Teaching Practice: A Self-Rated Investigation.\" Paper presented at the IATEFL Annual Conference Manchester, UK, April 11-15, 2014 4. Asst. Prof. Dr. Nussara Wadsorn Research Article 1. Wadsorn, Nussara and Supakorn Panichkul. '\"River' or 'Liver'? Exploring the Intelligibility ofThai's (Mis)pronunciation of English 'r' and 'l'.\" LEARN Journal 7, 2 (2014): 51-64. 20

Paper Presentation 1. Wadsorn, Nussara and Supakorn Panichkul. '\"River' or 'Liver'? Exploring the Intelligibility of Thai' s (Mis)pronunciation of English 'r' and 'l'.\" Paper presented at the 6th International Conference on Language and Communication (ICLC 2014), Bangkok, Thailand, August 21-22, 2014. 5. Asst. Prof. Dr. Ratchaporn Rattanaphumma Research Article 1. Rattanaphumma, Ratchaporn. \"Link between English as an International Language and Students' Views on English.\" Proceedings of the 5th Annual ILAC International Conference \"Moving Towards an Integration of Language and Culture\", Bangkok, Thailand, July 2-3, 2015: 273-281. 2. Rattanaphumma, Ratchaporn. \"ELF Learners and their Refusal Strategies: The Use of English in ELF Contexts.\" Proceedings of ih International Conference of English as a Lingua Franca, Athens, Greece, September 4-6, 2014. Paper Presentation 1. Rattanaphumma, Ratchaporn. \"Link between English as an International Language and Students' Views on English.\" Paper presented at the 5th Annual ILAC International Conference \"Moving Towards an Integration of Language and Culture\", Bangkok, Thailand, July 2-3, 2015. 2. Rattanaphumma, Ratchaporn. \"ELF Learners and their Refusal Strategies: The Use of English in ELF Contexts.\" Paper presented at the 7th International Conference of English as a Lingua Franca, Athens, Greece, September 4-6, 2014. 6. Mrs. Chatsaran Chatsanguthai Academic Article 1. Chatsanguthai, Chatsar.an. \"A Comparative Study of 'yilai..erlai ... ' in Chinese and 'iln:m'.i!!rn ..• il'.i~flT'.iYil:l't:J.:i •• ' in Thai.\" Journal ofSinology 8 (2014): 151-167. 7. Mr. Tawan Kangwansurakrai Academic Article Kangwansurakrai, Tawan. \"The Research on Chinese Synonyms Leaming in 1. Foundation Chinese at Assumption University.\" Journal ofSinology 8 (2014): 44- 64. 8. Mr. Srinath Ramnath Research Article Ramnath Srinath. \"Enhancing Reading Skills through English Newspapers for l. Thai ESL Learners.\" Proceedings of the IMRF World Research Congress Thailand 2015, Pattaya, Thailand, May 24-29, 2015. 21

9. Mr. Romain Benassaya Research Article 1· Benassaya, Romain. \"The Impact of Strategy Training of Assumption University Learners of French.\" Scholar 6, 1 (2014): 20-25. 10. Dr. Xu Ping Academic Article Ping, Xu. \"Teaching Business Chinese Translation to Thai Undergraduates: l. Problems, Difficulties and Implications.\" \"International Journal ofLanguages, Literature and Linguistics 1, 2 (2015): 74-79. 11. Mr. Jin Long Research I. Long, Jin. \"How to Train Students the Correct Pronunciation of Mandarin Tones in Thailand.\" Proceedings of the International Conference on Chinese Culture and Chinese Teaching, Chiang Mai, Thailand, January 8-9, 2015. 12. Mr. Prakob Chaibuntan Research Article 1. Chaibuntan, Prakob. \"The Schumacherian Development Model and Human Existence, Humanities and Social Sciences.\" Journal Ubonratchathani Rajabhat University 5, 2 (July-December 2014): 125-140. 22

Bernadette de Lourdes School of Nursing Science 1. Asst. Prof. Dr. Nanthaphan Chinlumprasert Research Article 1. Sawasdipanich, N., Nanthaphan C., Piriyalux S., Supaporn W. and Krisada S. \"The Process of Pursuing International Employment Experience by Thai Nurses.\" Nursing Journal 41 (Supplement November 2014): 99-111. 2. Sirisupluxana, P., Nantaga S., Supaporn W. and Nanthaphan C. \"Employment and Working Situation in Aboard Perceived by Thai Nurses.\" Journal of Nursing and Health Sciences 8, 3 (Supplement September-December 2014): 145-162. Academic Article 1. U'U'Yll'f'U n :Jfmt11h~!ffJll. '\"VHJllJl~: V1tl'-:im111l~u'UmJ~-:irvlmh~il'Yl1jW~!!~~fl111J~1J~11'U .fllHl\"!!~.\" 'J1H7'1TWOTJJW 64, 2 (!1Jll1U'U-lJfl'U1U'U 2558): 62-71. 2. U'U'Yll'f'Un :Jfurlill1~!ffJ1il. \"fl11ff~N!ffJ1Jff'U.fll'Vl~'VIUJ'li'U'Vl1'11'U .\" fl11frf1lll~el!~'eNffl'Ul ~ q qu tJ' Id 15 (2558): 64- 75. 'VIU11Jl~fflff~1 mll'Yl 2. Asst. Prof. Dr. Siriporn Poonruksa Research Article 1. Poonruksa, Siriporn. \"An Application of Continuous Quality Improvement Project \"3 Cs: Concern, Check, Confirm\" for Minimizing the Mismatch Patient's Document in a Private Hospital.\" Proceedings of the APHEIT Conference 2014, Bangkok, Thailand, January 15-16, 2015: 68-79. Paper Presentation 1. Poonruksa, Siriporn. \"An Application of Continuous Quality Improvement Project \"3 Cs: Concern, Check, Confirm\" for Minimizing the Mismatch Patient's Document in a Private Hospital.\" Paper presented at the APHEIT Conference 2014, Bangkok, Thailand, January 15-16, 2015. 3. Asst. Prof. Dr. Kanyaphat Setchoduk Research Article 1. Setchodukm Kanyaphat. \"Attitudes Toward Older Adult among Nursing Students in a Private University, Thailand.\" Journal of Public Health and Development 13, 2 (May-August 2015): 1-13. 4. Asst. Prof. Dr. Patrabul Naksusk Research Article 1. Naksusk, Patrabul. \"Knowledge, Perceived Self-Efficacy, and Yoga Practice of Nursing Students in a Private University.\" Proceedings of the National Conference 'Creative Management for Helath Care Services: The Role of Nursing Education', Bangkok, Thailand, January 15-16, 2015: 36-41. 23

Paper Presentation 1. Naksusk, Patrabul. \"Knowledge, Perceived Self-Efficacy, and Yoga Practice of Nursing Students in a Private University.\" Paper presented at the National Conference 'Creative Management for Helath Care Services: The Role of Nursing Education', Bangkok, Thailand, January 15-16, 2015. 5. Dr. Patcharee Juntaruksa Research Article 1. Juntaruksa, Patcharee. \"Effect of Warm Compression on Labor Pain During Active Phase in a Public Hospital: A Pilot Study.\" Proceedings of the Association of Private Higher Education Institutions of Thailand (APHEIT) Conference, Songkha University, Thailand, July 24-25, 2015: 478-484. 6. Ms. Phat Prapawichar Research Article 1. Prapawichar, Phat and Patcharee Juntaruksa. \"Patient's Involvement in Decision Making for the Treatment Choices During Labor\". Proceedings of the Association of Private Higher Education Institutions of Thailand (APHEIT) Conference, Songkha University, Thailand, July 24-25, 2015: 441-453. 7. Ms. Pavinee Saiklang Research Article 1. Saiklang, Pavinee and Heather Skirton. \"Quality of Patient Information Leaflets for Down Syndrome Screening: A Comparison between the UK and Thailand.\" Nursing and Health Sciences 17, 1 (September 2015): 313 - 322. 24

Vincent Mary School of Science and Technology 1. Prof. Dr. Graham Kenneth Winley Research Article 1. Winley, G.K. and Supavadee Nontakao. \"Factors Affecting the Success of Enterprise Resource Planning Systems in Thailand.\" Silpakorn University Science and Technology Journal 9, 2 (2015): 20-39. 2. Assoc. Prof. Dr. Boonlert Watjatrakul Research Article 1. Watjatrakul, Boonlert. \"Perceived Values and Their Effects on Intention to Adopt Online Leaming.\" Proceedings of the yct National Interdisciplinary Academic Conference (TNIAC 2015), Bangkok, Thailand, May 15, 2015: 227-232. 2. Watjatrakul, Boonlert. \"Factors Affecting Students' Intentions to Study at Universities Adopting the \"Student-as-Customer\" Concept.\" International Journal of Educational Management 28, 6 (2014): 676-693. 3. Boonlert Watjatrakul. \"Vendor Selection Strategy for IT Outsourcing: The Weighted- Criteria Evaluation Technique.\" Journal of Enterprise Information Management 27, 2 (2014): 122-138. Paper Presentation 1. Watjatrakul, Boonlert. \"Perceived Values and their Effects on Intention to Adopt Online Leaming.\" Paper presented at the 3rd National Interdisciplinary Academic Conference (TNIAC 2015), Bangkok, Thailand, May 15, 2015. 3. Asst. Prof. Dr. Adtha Lawanna Research Article 1. Lawanna, Adtha. \"The Improvement of Test Case Selection for the Process Software Maintenance.\" Information Technology Journal 10, 1 (January-June 2014): 73-81. 2. Lawanna, Adtha. \"ADTHA: The Improvement of Clustering Algorithm.\" Proceedings of the lih International Conference on Electrical Engineering/ Electronics, Computer, Telecommunications and Information Technology (ECTI- CON 2015), Hua-Hin, Thailand, June 24-27, 2015. 4. Asst. Prof. Dr. Titida Nochai Research Article 1. Nochai, Rangsan and Titida Nochai. \"Impact of Service Marketing Mix Factors on Thai Passenger's Decision towards Low Cost Airline Selection.\" Proceedings of the Annual Tokyo Business Research Conference, Tokyo, Japan, December 15-16, 2014: 1-12. Paper Presentation 1. Nochai, Rangsan and Titida Nochai. \"Impact of Service Marketing Mix Factors on Thai Passenger's Decision Towards Low Cost Airline Selection.\" Paper presented at the Annual Tokyo Business Research Conference, Tokyo, Japan, December 15-16, 2014. 25

5. Asst. Prof. Daron Kesrarat Research Article l. Kesrarat, Damn and Vorapoj Patanavijit. \"Robust Block-Based Motion Estimation for Image Reconstruction Using Bi-direction Confidential.\" Proceedings of the 14th International Symposium on Communications and Information Technology (ISCIT 2014), Incheon, Korea, September 24-26, 2014: 186-190. 2. Kesrarat, Damn and Vorapoj Patanavijit. \"Performance Investigation on Bilateral Filter with Confidence Based over Spatial Correlation-base Optical Flow for Image Reconstruction. Proceedings of the Asia-Pacific Signal and Information Processing Association Annual Summit and Conference 2014 (APSIPA 2014), Siem Reap, Cambodia, December 9-12, 2014. 3. Kesrarat, Damn and Vorapoj Patanavijit. \"Bidirectional Confidential with bilateral Filter on Local Based Optical Flow for Image Reconstruction under Noisy Condition.\" Proceedings of the l61h IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD 2015), Takamatsu, Japan, June 1-3, 2015: 1-4. 4. Kesrarat, Damn and Vorapoj Patanavijit. \"Experimental Study of Bidirectional Confidential with Median Filter on Global Based Optical Flow Model under Non Gaussian Noise Contamination.\" Proceedings of the 12th International Conference on Electrical Engineering/ Electronics, Computer, Telecommunications and Information Technology (ECTI-CON 2015), Hua-Hin, Thailand, June 24-27, 2015. Paper Presentation l. Kesrarat, Damn and Vorapoj Patanavijit. \"Robust Block-Based Motion Estimation for Image Reconstruction Using Bi-direction Confidential.\" Paper presented at the International Symposium on Communications and Information Technology (ISCIT 2014-IEEE), Incheon, Korea, September 24-26, 2014. 2. Kesrarat, Damn and Vorapoj Patanavijit. \"Performance Investigation on Bilateral Filter with Confidence Based over Spatial Correlation-base Optical Flow for Image Reconstruction. Paper presented at the Asia-Pacific Signal and Information Processing Association Annual Summit and Conference 2014 (APSIPA 2014), Siem Reap, Cambodia, December 9-12, 2014. 3. Kesrarat, Damn and Vorapoj Patanavijit. \"Bidirectional Confidential with bilateral Filter on Local Based Optical Flow for Image Reconstruction under Noisy Condition.\" Paper presented at the l 61h IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD 2015), Takamatsu, Japan, June 1-3, 2015. 4. Kesrarat, Damn and Vorapoj Patanavijit. \"Experimental Study of Bidirectional Confidential with Median Filter on Global Based Optical Flow Model under Non Gaussian Noise Contamination.\" Paper presented at the 12th International Conference on Electrical Engineering/ Electronics, Computer, Telecommun-ications and Information Technology (ECTI-CON 2015), Hua-Hin, Thailand, June 24-27, 2015. 6. Asst. Prof. Dr. Thanachai Thumthawatworn Research Article 1. Thumthawatworn, Thanachai, Tillapart, Piyakul and Partit Santiprabhob. \"Enhanced Fuzzy-based Handover Decision System Design for Wireless Mobile Networks.\" Proceedings of the ICUFN 2015 Conference, Sapporo, Japan, July 7- 10, 2015: 491-496. 26

7. Dr. Kunagorn Kunavut Research Article 1. Kunavut, Kunagom. \"Efficient Frequency Reuse for Broadband Wireless Access with Sectored Cells in Offshore Territory.\" Applied Mechanics and Material 178 (2015): 7-10. 2. Kunavut, Kunagom. \"Experiential Performance Analysis of Topology Control in Mobile Ad Hoc Networks Based on Local Information No Topology Heuristic.\" Journal ofHigh Speed Networks 20, 4 (2014): 239-252. 3. Tun, Kin Cho and Kunagorn Kunavut. \"Adaptive Location Update Schemes for Continuous Cell Zooming Algorithm in Wireless Networks.\" Proceedings of the International Conference on Knowledge and Smart Technology (KST 2015-IEEE), Chonburi, Thailand, January 28-31, 2015: 155-160. 4. Kunavut, Kunagorn and Khin Cho Tu. \"Performance Evaluation of Dynamic Cell Zooming Algorithms in Omni-directional and Sector-based Cells.\" Proceedings of the 11th International Joint Conference on Computer Science and Software Engineering (JCSSE 2014), Chonburi, Thailand, May 14-16, 2014: 158-163. 5. Kunavut, Kunagorn. \"The Effect of Transmission Range in Multi-hop Wireless Networks.\" Proceedings of the Asia-Pacific Conference on Communications (APCC 2014- IEEE), Pattaya, Thailand, October 1-2, 2014: 289-293. 6. Kunavut, Kunagorn. \"Performance and Comparative Analysis of Energy Consumption for Mobile Ad Hoc Routing Protocols.\" Proceedings of the International Symposium on Communications and Information Technology (ISCIT 2014-IEEE), Incheon, Korea, September 24-26, 2014: 76-79. Academic Article 1. Kunavut, Kunagorn. \"An Overview of Digital Trunked Radio: Technologies and Standards.\" Journal ofIndustrial Technology 10, 2 (2014): 111-121. 2. Tun, Kin Cho and Kunagorn Kunavut. \"An Overview of Cell Zooming Algorithms and Power Saving Capabilities in Wireless Networks.\" KMUTNB International Journal ofApplied Science and Technology 7, 3 (2014): 1-13. 8. Dr. Piyabute Fuangkhon Research Article 1. Fuangkhon, Piyabute and Thitipong Tanprasert. \"Reduced Multi-class Contour Preserving Classification.\" Neural Processing Letter, Published online: June 21, 2015. 9. Dr. Jittima Wongwuttiwat Research Article 1. Wongwuttiwat, Jittima. \"The Nature and Structure of the Information Systems Profession in Thailand.\" Electronic Journal of Information Systems in Developing Countries 39, 5 (2009): 1-33. Academic Article 1. Wongwuttiwat, Jittima. \"Chapter 49 Thailand ICT Industry: 72 Chapter to Know about Thailand.\" Edition 1st: July 25, 2014 and Edition 2nd: September 3,2014: 275-279: ISBN 978-4-7503-4037-1. Akashi Shoten Publisher. 27

10. Ms. Monpraon Sukroongueng Research Article 1. Sukroongueung, Monpraon and Partit Santiprabhob. \"Framework for Assembling Components of a Face Recognition System.\" International Journal Biometrics 6, 4 (2014): 335-362. 11. Dr. Anikumar Gopalakrishnan Research Article 1. Gopalakrishnan, Anikumar. \"License Plate Extraction and Recognition of a Thai Vehicle Based on MSER and BPNN.\" Proceedings of the 7th International Conference on Knowledge and Smart Technology (KST)_2015, Chonburi, Thailand, January 28-31, 2015: 48-53. 2. Gopalakrishnan, Anilkumar Kothalil. \"A Collaborative Filtering Recommendation Based on User Profile and User Behavior in Online Social Networks.\" Proceedings of the 18th International Computer Science and Engineering Conference (ICSEC 2014), Khon Kaen, Thailand, July 30 -August 1, 2014: 273-277. 12. Ms. Piyakul Tillapart Research Article 1. Tillapart, Piyakul, Thanachai, Thumthawatwom, Piboonlit Viriyaphol and Partit Santiprabhob. \"Intelligent Handover Decision Based on Fuzzy Logic for Heterogeneous Wireless Network.\" Proceedings of the 1th ECTI-CON International Conference, Hua-Hin, Thailand, June 24-27, 2015. 2. Tillapart, Piyakul. \"Enhanced Fuzzy-based Handover Decision System Design for Wireless Mobile Networks.\" Proceedings of the 7th International Conference on Ubiquitous and Future Networks (ICUFN 2015), Sapporo, Japan, July 7-10, 205: 1-6. 13. Dr. Kwankamol Nongpong Research Article 1. Nongpong, Kwankamol. \"Feature Envy Factor: A Metric for Automatic Feature Envy Detection.\" Proceedings of the ih International Conference on Knowledge and Smart Technology (KST 2015), Chonburi, Thailand, January 28-31, 2015: 7-12. 14. Dr. Rachsuda Jiamthapthaksin Research Article 1. Jiamthapthaksin, Rachsuda. \"Alternating Least Squares with Incremental Learning Bias.\" Proceedings of the 12th International Joint Conference on-Computer Science and Software Engineering (JCSSE 2015), Songkhla, Thailand, July 22-24, 2015: 297-302. 15. Dr. Songsak Channarukul Research Article 1. Baldwin, James and Songsak Channarukul. \"Domain-oriented Two-stage Aggregation: Generating Baseball Play-by-play Narratives.\" Proceedings of the ih International Conference on Knowledge and Smart Technology (KST 2015), Chonburi, Thailand, January 28-31, 2015: 42-47. 28

Vincent Mary School of Engineering 1. Assoc. Prof. Dr. Gennady Veselovsky Research Article 1. Veselovsky, Gennady. \"On the Number of BPC Permutations Admissible to k-extra- state Omega Networks.\" Proceedings of the 4111 International Conference on Electronics, Communications and Networks, Beijing, China, December 12-15, 2014: 395-400. 2. Veselovsky, Gennady. \"Decomposing BPC Permutations into Semi-Permutations for Crosstalk Avoidance in Multistage Optical Interconnection Networks.\" Proceedings of the 2015 International Conference on Paralled and Distributed Processing Techniques and Application (PDPTA 2015), Las Vegas, USA, July 27-30, 2015: 156-161. Paper Presentation 1. Veselovsky, Gennady. \"Decomposing BPC Permutations into Semi-Permutations for Crosstalk Avoidance in Multistage Optical Interconnection Networks.\" Paper presented at the 2015 International Conference on Paralled and Distributed Processing Techniques and Application (PDPTA 2015), Las Vegas, USA, July 27-30, 2015. 2. Asst. Prof. Dr. Vorapoj Patanavijit Research Article 1. Patanavijet, Patanavijit. \"Performance and Comparative Exploration of Reconstructed Quality for an Iterative SRR Algorithm Based on Robust Norm Functions Under Several Noise Surrounding.\" Proceedings of the Asia-Pacific Signal and Information Processing Association Annual Summit and Conference (APSIPA 2014), Cambodia, December 9-12, 2014: 760-765 2. Patanavijet, Patanavijit, Chaiyod Pirak and Gerd Ascheid. \"A Performance Impact of an Edge Kernel for the High-Frequency Image Prediction Reconstruction.\" Proceedings of the 2014 International Symposium on Communications and Information Technologies (ISCIT), Incheon, Korea, September 24-26, 2014: 484- 488. 3. Vorapoj Patanavijit. \"An Adaptive and Statistical Efficiency Myriad Filter for a Recursive Image Reconstruction Using a Multi-Frame SRR Algorithm with a Stochastic Regularization for Video Sequences.\" Journals, Journal ofConvergence Information Technology 10, 5 (2015): 12-37. Paper Presentation 1. Patanavijet, Patanavijit. \"Performance and Comparative Exploration of Reconstructed Quality for an Iterative SRR Algorithm Based on Robust Norm Functions Under Several Noise Surrounding.\" Paper presented at the Asia-Pacific Signal and Information Processing Association Annual Summit and Conference (APSIPA 2014), Cambodia, December 9-12, 2014. 2. Patanavijet, Patanavijit, Chaiyod Pirak and Gerd Ascheid. \"A Performance Impact of an Edge Kernel for the High-Frequency Image Prediction Reconstruction.\" Paper presented at the 2014 International Symposium on Communications and Information Technologies (ISCIT), Incheon, Korea, September 24-26, 2014. 29

3. Asst. Prof. Dr. Narong Aphiratsakun Research Article 1. Suvittayakul, Warranipit and Narong Aphiratsakun. \"AU Air Level Process Control System.\" Proceedings of the 4th International Symposium on the Fusion Science and Technology (ISFT 2015), Ayuthaya, Thailand, January 12-16, 2015 2. Aphiratsakun, Narong, Pasd Putthapipat, Tussanai Parthornarat, Anand Dersigh, Patrachart Kmolkitti, Wutthikorn Treevithayanon and Kittiphan Techakittiroj. \"Engineering Education for International Students in Thailand: Case Studies on Curriculum Courses, Senior Project and Student Activities.\" Proceedings of the 13th International and National Conference on Engineering Education, Pattaya, Thailand, May 27-29, 2015. 3. Aphiratsakun, Narong, Warranipit Suvittayakul and Kanyanat Saingam. \" AU Water Level Process Control System.\" Proceedings of the International Conference on Electrical Engineering/Electronic, Computer, Telecommunications and Technology (ECTI), Hua Hin, Thailand, June 24-27, 2015. 4. Singh, Angadpreet and Narong Ahiratsakun. \"AU Solar Tracking System.\" Proceedings of the International Conference on Electrical Engineering/Electronic, Computer, Telecommunications and Technology (ECTI), Hua Hin, Thailand, June 24-27, 2015. 5. Sakunkrawinkorn, Krid, Rachanon Jantavee, Saruyyoo Sriwon and Narong Aphiratsakun. \"AU Object Avoiding System.\" Proceedings of the ECTI Conference on Application Research and Development (CARD 2015), Trang, Thailand, July 8- 10, 2015. Paper Presentation 1. Aphiratsakun, Narong, Pasd Putthapipat, Tussanai Parthornarat, Anand Dersigh, Patrachart Kmolkitti, Wutthikorn Treevithayanon and Kittiphan Techakittiroj. \"Engineering Education for International Students in Thailand: Case Studies on Curriculum Courses, Senior Project and Student Activities.\" Paper presented at the 13th International and National Conference on Engineering Education, Pattaya, Thailand, May 27-29, 2015. 4. Dr. Jiradech Kongthon Research Article 1. Kongthon, Jiradech. \"Damped Oscillator under Stokesian Realm and Added-Mass Effects.\" International Journal ofMaterials, Mechanics and Manufacturing 3, 2 (May 2015): 139-144. 5. Mr. Warongkidh Kanjanasopa Research Article 1. Kanjanasopa, Warongkidh. \"An Electric Energy Transmission to DC Distribution Power System for A House by Retarding Torque Control of Exercise Bikes.\" Proceedings of Electrical Engineering Conference (EECON-37), Khonkaen, Thailand, November 19-21, 2014. 30

Albert Laurence School of Communication Arts 1. Mr. Nattanan Naewmalee Creative Work 1. Naewmalee, Nattanan. \"Logo Design for 601h Anniversity for Thai Journalists Association (TJA).\" Thai Journalists Association, October 12, 2014. http://60thaianniversary.tja.or.th 2. Mrs. Chonlatip Poonsirivong Academic Article 1. Poonsirivong, Chonlatip. \"The Creation of Live Performance Project for Visually Impaired People in Thailand: Cast Study of \"The Dreamer: Senses of Dream, Sounds of Infinity\" Live Performance.\" Proceedings of the 1st International Conference on Innovation Communication and Sustainable Development in ASEAN, Bangkok, Thailand, July 9-10, 2015: 278-292. 3. Dr. Pichai Thurongkinanon Creative Work l. Thurongkinanon, Pichai. \"Contemporary Painting: Color Sign Faith.\" The 2°d International Creative Art Dissemination (ICAD) 2015, Silpakorn University Art Center, May 28-30, 2015. 2. Thurongkinanon, Pichai. \"Buddha Image Design for Pha Rajadhammavidesh Wat Buddhanusorn, USA.\" December 5, 2014. 31

School of Law 1. Prof. Phijaisakdi Horayangkura Academic Article 1. Horayangkura, Phijaisakdi. \"Short Legislation for the Implementation of International Agreement.\"• 'J?Jff?J.<U:::!~.<:::f! l?ff~I<J' flfl.li.<:::::r,:.<:::U:r, ~fl?ff~I<J' ..::::i QI (V QI QI 6,2 :JJ'l11'J'YltniJ(Jf.Jffff:JJ'lffJ} (llfnlflll - lJtl•'WltrU 2558): 58 - 62. 2. Assoc. Prof. Pornchai Soonthornpan Textbook 1. 'W'jit1 cy'U'VJ'jlf'Uf \"1h~ll1I1nJJttmm1vi-:iuIJ~'W1w 'lftJ uIJ~u'j~lJ1I1nJJttmm.rny1.\" mJ'uffmpw ufil'll1fill1~ll 'W.rY. 2558 n1-:i1'Vl'Wllm'Wm : il1tl'nfillvl!i'Wn'lfnwwllfi' ~in~, 2558. 2. 'W'jit1 cy'W'mlfmf \"r\\'1t1Tirnt1u'j~lJ1I1nJJttmm1vi-:iuIJ~'W1w'lfv ~n11w~ u'j~n'Wfit1.\" . .nHrn'Wllm'Ufl'j ' ~in~, : 1J~lf'Vim 2558. -:iffmlllf1Jil'lf9f-:i Q.I QJc/ o~ Q.I .::::i,Q.1 aJ.::::i.~ 3. 'W'j'lftl cy'Wm'W'WTi. \"fllt1Ti1Jltlf1lJ'ttl.llt1IJn11w~m~n.\" n1-:i1'Vl'Wllm'Wm : 1Jrn'Vlf11 'lfftllll'W1JIJ'lf'lf-:i ~in~, 2558. 3. Assoc. Prof. Dr. Pisawat Sukonthapan Academic Article . .1. 'Wrl'11'VI fffl'U Ti'W'U Ti. \"fl11lJ'WtlltlllJ'\\Jtl'l !'Vltl'Vl'il~'lf1tl!'11Ilt1N!fft1'111tl'illf11fnfllll'U11 ti: fl11l.J c/.::::i, Q.I lf] d I ~ 9)c! '3) o' ~ fl'Wm t11 ll ~ri t1 m 'Uri t1 t1! u.\" t'U \"~'VITi 1~ m rn ~ f11'j ~llfl rn-:i 'VI 1-:i f1lJ tt mt1n1J nzjll mi'il ff~ n\" QQ.IC). d'~ QQ.I 9' f11'l!'l'l'Vlll'l11'Ufl'j: ffl'Uf1'Wll'W1tyty'lf'U 'illf1~, 2558 'tt'Wl 218-232. 4. Asst. Prof. Dr. Poom Moolsilp Academic Article i. fcluiJ lcluIJffIJll. \"m1lJ1~t1lJ 1t1-:i'Ut1-:iri'1m'il\\9lmm'jn1Ju'j~'lf1'lf'U: mwftn111m'j !~m~-:i1Jriri'tlm~1'j-:i q q Paper Presentation 1. fliJ lcluilffIJll. \"f11'jff~1-:i~I1ri'1m'ilmt11'Wi'liffm.\" f11'jU'j~'lflli'lf1m'jfft1TLI'U'W'j~umn~1 8 'VlrY1fill q~ 'I cu u'j~'lf1Tiu!\\9lt1t'Vlt1: 'WIJ1\\9lutt-:i~IJB1m'il n1-:i1'Vl'Wllm'Uri'j 6-8 'WtJrY~mt1'U 2557. .2. fliJ llI!ffIJll. \"m1m~t1ll1t1-:i'Ut1-:iri'1m'ill'lmm'jn1JU'j~'lfl'lf'U.\" f11'jii'lJll'Ul!~t1-:i ffmu'Wm-:inniijeN ~~ 32

5. Ms. Supamas Chinvinkul Academic Article 1. Chinvinikul, Supamas. \"The Protection of Animal Welfare AU.\" 11nn1iJwrr1r:r~f flW:t:U..~:::Fii-=1:.'1r:f'~'~j 1.1'111ClJo 'YICJWQ.ICJQV.I !Jt1Q.1I 1'1Qf.If!J 5,2 (fl'Jflt)l'fll.J Q.I 2557) : 33 - 41. -1i'W1l'fll.J 6. Ms. Prapaporn Rojsiriruch Academic Article 1. Rojsiriruch, Prapaporn. \"Vicarious Liability of an Employer for the Sexual Abuse Act of Its Employee: The Principle and the Interpretation of the \"in the Course of Employment\" in Thailand and \"in the Scope of Employment\" in the United ..:::i.c:i ~ q q ,,, ~ Q.I Q.I Q.I Q.I QI States.\" 'Jntrnu~rr1r:r~1flW:t:u~rr1r:r~11.1'111J'YICJ1i:WVIJIJ1.l'lff!J 5, 2 (fl'.iflt)l'fll.J -1i'W1l'fllJ 2557): 73-84. 7. Mr. Pinpak, Artit Academic Article 1. ArtitPinpak, Artit. \"A Tie That Binds: Forum Selection Clause Enforceability in West Virginia.\" 'Jnt:rnilwrr1r:r~f flw:::iJwrr1r:r~f lltt11nm€1oeir:rtrll<fff!J 6, 2 (l.lml'fllJ - JJQ'WlEJ'W 2558): 98-101. 8. Mr. Tawat Chuwitsakullert Academic Article i. n1'lf 'lfi'Vlrlffnmilft. \"ilruru11~ei1h~1EJ'lfU1J'fl'fl\"1mEJuein.\" 11nuwcn~ulu~ 10 ~tl'11~ 3 'U q tJ u q (2557): 166-178. 9. Mr. Nattapat Limsiritong Academic Article 1. Limsiritong, Nattapat. \"The ASEAN Community by 2015.\" Proceedings of the 4th National Academic Conference, August 28, 2014: 1071-1078. 2. Limsiritong, Nattapat. \"The ASEAN Dispute Settlement Mechanisms.\" Proceedings of the 2\"d CAS National and international Conference 2014 (CASNIC2014), Khon Kaen, Thailand, October 10, 2014: 3458-3465. 10. Dr. Chuchart Asawaroj Research Article 1. Asawaroj, C. and Disphol J. \"Thailand's Collection oflmport and Export Duties on Works of Arts: A Case Study on the Promotion of Importation and Exportation of Works of Art.\" Kasem Bundit Journal 16, 1( January-July 2015). 33

School of Biotechnology 1. Asst. Prof. Dr. Wunwisa Krasaekoopt Research Article 1. Shakoori, Pooria and Wunwisa Krasaekoopt. \"Microencapsulation of Saffron Crocus sativus L. Extract in Copolymer Complexes Using Extrusion Method.\" Chaing Mai University Journal Natural Science 14, 1 (2015): 53-71. 2. Elizei, Pooyan Shakouri and Wunwisa Krasaekoopt. \"Microencapsulation of Litsea cubeba Essential Oil in ~-Cyclodextrin Using Paste and Co-Precipitation Methods.\" Kasetsart Journal (Natural Science) 48, 6 (2014): 893-907. 2. Asst. Prof. Dr. Tatsaporn T~dhanakasem Research Article 1. Todhanakasem, Tatsapom, Tipong Narkmit, Kamonchanok Areerat and Pomthap Thanonkeo. \"Fermentation of Rice Bran Hydrolysate to Ethanol Using Zymomonas mobilis Biofilm Immobilization on DEAE-cellulose.\" Electronic Journal of Biotechnology 18 (2015): 196-201. 2. Todhanakasem, Tatsapom, Atit Sangsutthiseree, Kamonchanok Areerat, Glen M. Young and Pornthap Thanonkeo. \"Biofilm Production by Zymomonas mobilis Enhances Ethanol Production and Tolerance to Toxic Inhibitors from Rice Bran Hydrolysate.\" New Biotechnology 31, 5 (September 2014): 451-459. Paper Presentation 1. Todhanakasem, Tatsapom. \"Zymomonas mobilis Biofilm Formation on Different Types of Carriers.\" Paper presented at the 61h International Conference on Fermentation Technology for Value Added Agricultural Products, Khon Kaen, Thailand, July 29-31, 2015. 3. Asst. Prof. Dr. Patchanee Yasurin Research Article 1. Sapabguy, Chuchod and Patchanee Yasurin. \"Natural Antibacterial Activity of Thai Red Curry Paste in Coconut Milk Based Curry; Kang-Kati, Model on Salmonella sp. and Listeria monocytogenes.\" Walailak Journal of Science and Technology 12, 5 (2015): 473-480. 2. Saenghiruna, Treuktongjai, Passanee Thongthawee, Malinee Sriariyanun, Kraipat Cheenkachorn and Patchanee Yasurin. \"Isolation and Purification of Cellulase from Alkaline-Tolerant Bacillus Subtilis.\" Proceedings of the 3rd International Student Conference on Food Science and Technology: Greening, - The Food Industry: Innovation for Sustainability, Indonesia, September 2, 2014: 93-98. 3. Maneechoold, Pooriwut and Patchnee Yasurin. \"Development of Natural Vegetable Sanitizer from Thai Local Herbs.\" Proceedings of the 3rd International Student Conference on Food Science and Technology: Greening the Food Industry: Innovation for Sustainability, Indonesia, September 2, 2014: 43-50. 4. Yasurin, Patchanee and Treuktongjai Saenghiruna. \"In-vitro Individual Antibacterial Activity of Thai Red Curry Paste Ingredients against Salmonella Enterica Enteritidis (Human) and Listeria Monocytogenes 10403s.\" Biomedical & Pharmacology Journal 8, 1 (2015): 1-8. 34

Academic Article 1. Rattanakom, Supawan and Patchanee Yasurin. \"Review: Antibacterial, Antioxidant and Chemical Profile of Centella Asiatica.\" Biomedical & Pharmacology Journal 7, 2 (2014): 445-451. 2. Yasurin, Patchanee. \"Review: Antimicrobial Properties of Common Herbs and Spices Used in Thai Cooking.\" Research Journal ofPharmaceutical, Biological and Chemical Sciences 6, 1 (January - February 2015): 48-57. Paper Presentation 1. Saenghiruna, Treuktongjai, Passanee Thongthawee, Malinee Sriariyanun, Kraipat Cheetikachorn and Patchanee Yasurin. \"Isolation and Purification of Cellulase from Alkaline-Tolerant Bacillus Subtilis.\" Paper presented at the 3rd International Student Conference on Food Science and Technology Greening, The Food Industry: Innovation for Sustainability, Indonesia, September 2, 2014. 2. Maneechoold, Pooriwut and Patchnee Yasurin. \"Development of Natural Vegetable Sanitizer from Thai Local Herbs.\" Paper presented at the 3rd International Student Conference on Food Science and Technology Greening the Food Industry: Innovation for Sustainability, Indonesia, September 2, 2014. 3. Yasurin, Patchanee. \"Antibacterial Activity of Coconut Milk and Thai Curry Paste.\" Paper presented at the International Conference of Coconut Oil (ICCO), Thailand, March 17-20, 2015. 4. Rattanakom, Supawan and Patchanee Yasurin. \"Antibacterial Activity and Active Compound Profiling of Centella Asiatica.\" Paper presented at the International Conference of Coconut Oil (ICCO), Thailand, March 17-20, 2015. 5. Chaitachawaong, Natpisit, Maria Jessica Arta and Patchanee Yasurin. \"The Growth Model of Bacillus Cereus in Cooked Rice.\" Paper presented at the International Conference of Coconut Oil (ICCO), Thailand, March 17-20, 2015. 4. Asst. Prof. Dr. Suwimon Ariyaprakai Research Article 1. Ariyaprakai, Suwimon and Kanitha Tananuwong. \"Freeze-thaw Stability of Edible Oil-in-water Emulsions Stabilized by Sucrose Esters and Tweens.\" Journal ofFood Engineering 152 (2015): 57-64. 5. Asst. Prof. Dr. Kamolnate Kitsawad Research Article 1. Ruengdej, Kamolphan and Kamolnate Kitsawad. \"Focus Group Discussion and Sorting Technique for Jasmine Tea.\" Proceedings of the Food Innovation Asia Conference 2015, Bangkok, Thailand, June 18-19, 2015: 181-185. Paper Presentation 1. Ruengdej, Kamolphan and Kamolnate Kitsawad. \"Focus Group Discussion and Sorting Technique for Jasmine Tea.\" Paper presented at the Food Innovation Asia Conference 2015, Bangkok, Thailand, June 18-19, 2015. 2. Kitsawad, Kamolnate. \"Concept of Japanese Tea.\" Suntory Tea Workshop, Japan, Tokyo, May 25-27, 2015. 35

6. Ms. Waralee Watcharin Research Article 1. Watcharin W, Schmithals C, Pleli T, Koberle V. and Korkusuz H, et al. \"Biodegradable Human Serum Albumin Nanoparticles as Contrast Agents for the Detection of Hepatocellular Carcinoma by Magnetic Resonance Imaging.\" European Journal ofPharmaceutics and Biopharmaceutics, 87, 1 (2014): 132- 141. 2. Watcharin W, Schmithals C, Pleli T, Koberle V. and Korkusuz H, et al. \"Detection ofHepatocellular Carcinoma in Transgenic Mice by Gd-DTPA- and Rhodamine 123-Conjugated Human Serum Albumin Nanoparticles in Tl Magnetic Resonance Imaging.\" Journal ofControl Release 199 (2015) : 63-71. 7. Mr. Teeradate Kongpichitchoke Research Article 1. Kongpichitchoke T., Jue-Liang Hsu and Tzou-Chi Huang. \"Effect of Drying Process on 5-Hydroxymethylfurfural Production in Citrofortunella Microcarpa at Two Different Maturity Stages.\" Journal ofInternational Cooperation 10, 2 (2015): 55- 70. 2. Kongpichitchoke T. \"Number of Hydroxyl on the B-Ring of Flavonoids Affects Their Antioxidant Activity and Interaction with Phorbol Ester Binding Site of KPC CIB Domain: In Vitro and in Silico Studies. \" Journal ofAgricultural and Food Chemistry 63 (2015): 4580-4586. 8. Dr. Tatsawan Tipvarakarnkoon Research Article 1. Tipvarakarnkoon, T. and P. Ninyamasiri. \"Influence of Edible Oil Addition on Crystallization and Melting of Coconut Oil.\" Proceedings of the International Conference of Coconut Oil (ICCO), Thailand, March 17-20, 2015. 2. Tipvarakarnkoon, T. and P. Ninyamasiri. \"Thermal and Rheological Profile of Coconut Oil.\" Proceedings of the International Conference of Coconut Oil (ICCO), Thailand, March 17-20, 2015. 9. Ms. Siriwan Panprivech Research Article 1. Siriwan P, Larry A. Lerno, Charles A. Brenneman, David E. Block and Anita Oberholster. \"Investigating the Effect of Cold Soak Duration on Phenolic Extraction during Cabernet Sauvignon Fermentation.\" Molecules 20, 4 (2015): 7974-7989. 36

Montfort del Rosario School of Architecture and Design 1. Mr. Patiphol Yodsurang Research Article 1. Yodsurang, Patiphol. \"Bridge the Gap Between Local Governments and Communities: Key Factors in Generating Community Involvement in the Historic Preservation District in Japan.\" Asian Journal for Public Opinion Research 2, 2 (February 2015): 103-120. 2. Mr. Maggio Tommaso Creative Work 1. Tommaso Maggio. \"Culture and Design Ways of Thinking.\" Design Literacy Forum: Creative Work Exhibition and Conference, Montfort del Rosario School of Architecture and Design, Assumption University, July 23 -August 28, 2015. 3. Mrs. Pim Wannaprapa Creative Work 1. Pim Wannaprapa. \"Illa Bay Ko Kood, Trat Province, Thailand.\" Design Literacy Forum: Creative Work Exhibition and Conference, Montfort del Rosario School of Architecture and Design, Assumption University, July 23 - August 28, 2015. 4. Mrs. Piyanat Dabbhasuta Creative Work 1. Piyanat Dabbhasuta. \"Illustrated Packaging of Chicken Massaman Curry with Durian.\" Design Literacy Forum: Creative Work Exhibition and Conference, Montfort del Rosario School of Architecture and Design, Assumption University, July 23 -August 28, 2015. 5. Ms. Chananya Apiwatpong Creative Work 1. Chananya Apiwatpong. \"Living Comfort and Luxury in Small Spaces.\" Design Literacy Forum: Creative Work Exhibition and Conference, Montfort del Rosario School of Architecture and Design, Assumption University, July 23 - August 28, 2015. 6. Mrs. On-la-or Homsettee Creative Work 1. On-la-or Homsettee. \"The Buddhism Museum.\" Design Literacy Forum: Creative Work Exhibition and Conference, Montfort del Rosario School of Architecture and Design, Assumption University, July 23 -August 28, 2015. 2. On-la-or Homsettee. \"Celebrating 150 Years Wat Rat Pradit Sathit Maha Sima Ram.\" Design Literacy Forum: Creative Work Exhibition and Conference, 37

Montfort del Rosario School of Architecture and Design, Assumption University, July 23 -August 28, 2015. 7. Ms. Klairung Attanatho Creative Work 1. Klairung Attanatho. \"Sculpting Ganesha and Shiva.\" Design Literacy Forum: Creative Work Exhibition and Conference, Montfort del Rosario School of Architecture and Design, Assumption University, July 23 -August 28, 2015. 8. Mr. Jonathan R. Wright Creative Work 1. Jonathan R. Wright, 2015, Design History WWI Rememberance, Design Literacy Forum: Creative Work Exhibition and Conference, Montfort del Rosario School of Architecture and Design, Assumption University, July 23 - August 28, 2015. 38

School of Music 1. Dr. Brian Mills Creative Work 1. Mills, Brian. \"Crimson (10') for Guitar Trio.\" The 11th Annual Thailand International Composition Festival, July 2015. 39

Graduate School of Business 1. Asst. Prof. Dr. Kriengsin Prasongsukarn Research Article 1. Pattamauksorn, Kanyarat and Kriengsin Prasongsukarn. \"Shopping on Impulse: Being Emotional or Rational: A Case Study of Clothes Purchasing in Thailand.\" Proceedings of the 2nd CAS National and International Conference 2014 (CASNIC 2014), Khon Kaen, Thailand, October 2014:3289-3295. 2. Thitiporngsomboon, Bordeepong and Kriengsin Prasongsukarn. \"An Examination of the Relationship between Service Quality Dimensions, Overall Internet Banking Service Quality and Customer Satisfaction: A Case Study of Thailand.\" Proceedings of the 211d CAS National and International Conference 2014 (CASNIC 2014), Khon Kaen, Thailand, October 2014: 3305-3313. 3. Bhumibhunwanun, Pimtiporn and Kriengsin Prasongsukarn. \"The Relationship between Customers' Brand Awareness and Decision-Making Process for High- Involvement Products in Department Stores: A Case Study of Luxurious Bed Linen Products in Thailand.\" Proceedings of the 2nd CAS National and International Conference 2014 (CASNIC 2014), Khon Kaen, Thailand, October 2014: 3314- 3323. 4. Khamsing, Christalle and Kriengsin Prasongsukarn. The Attitude of Thai Consumer Purchasing Behavior Toward Counterfeit Fashion Brand Name Products in Thailand.\" Proceedings of the 2nd CAS National and International Conference 2014 (CASNIC 2014), Khon Kaen, Thailand, October 2014: 3324-3332. 5. Tangkiatlert, Lertsak and Kriengsin Prasongsukarn. \"Key Factors of Choosing High Performance Motorcycle Brand in Thailand.\" Proceedings of the 2nd CAS National and International Conference 2014 (CASNIC 2014), Khon Kaen, Thailand, October 2014: 3333-3342. 6. Tanomnirachornchai, Preeda and Kriengsin Prasongsukarn. \"The Impact of Marketing Mix and Customer Perception on Brand Loyalty of Chinese-made Commercial Truck: Case Study of DEVA Commercial Truck in Thailand.\" Proceedings of the 2nd CAS National and International Conference 2014 (CASNIC 2014), Khon Kaen, Thailand, October 2014: 3350-3360. (Best Presentation Award) 7. Chambers, Jattana and Kriengsin Prasongsukarn. \"The Influence of the Quality of the Physical Environment, Food and Service on Restaurant Image, Customer Perceived Value, Customer Satisfaction, and Behavioral Intentions.\" Proceedings of the 2nd CAS National and International Conference 2014 (CASNIC 2014)), Khon Kaen, Thailand, October 2014:3361-3369. 8. Sae-Heng, Benjarat and Kriengsin Prasongsukarn. \"Gender Differs: Assessing a Model of Online Purchase Intentions in E-tail Service: A Ca§e Study in Thailand.\" Proceedings of the 2nd CAS National and International Conference 2014 (CASNIC 2014), Khon Kaen, Thailand, October 2014: 3370-3378. 9. Chalinrat, Ong-Art and Kriengsin Prasongsukarn. \"A Study of Factors Affecting White Collar Demand for Smarthphone in Bangkok Thailand.\" Proceedings of the 2nd CAS National and International Conference 2014 (CASNIC 2014), Khon Kaen, Thailand, October 2014: 3513-3522. (Best Presentation Award) 10. Rojkonpanichakul, Roongroj and Kriengsin Prasongsukarn. \"The Impact Factors on Thai Students' Purchasing Behavior of Smarthphone.\" Proceedings of the 2nd CAS National and International Conference 2014 (CASNIC 2014), Khon Kaen, Thailand, October 2014: 3296-3304. 40

11. Prasongsukarn, K., and Yun Wu. \"Factors Influencing Chinese Customer's Loyal~ - A Case Study of Mobile Phone Service Carriers in China.\" Proceedings of the 2\" NEU National and International Research Conference 2014 (NEUNIRC2014), \"The Developing Integrated Knowledge Towards the ASEAN Community\", Khon Kaen, Thailand, May 24, 2014. 12. Prasongsukarn, K. and Natsuda, N. \"The Influence of Perceived Service Quality Factors on Customer Satisfaction and Repurchase Intention of Low-Cost Airlines in Thailand: A Study of Office Worker Bangkok Area.\" Proceedings of the 4th National and International Graduate Study Conference, 2014 \"Creative Education\", Bangkok, Thailand, May 22-23, 2014. 13. Prasongsukarn, K. and S. Nattiwan. \"Attitudes, Subjective Norm, and Perceived Behavioral Control on Intention of Jeans Purchasing: A Study of Youngster 15-25 Years Old.\" Proceedings of the 4th National and International Graduate Study Conference, 2014 \"Creative Education\", Bangkok, Thailand, May 22-23, 2014. Academic Article 1. Tunsakul, Khomson and Kriengsin Prasongsukarn. \"Movie-induced Tourism: From Concepts to Practice and Directions for Thailand.\" APHEIT International Journal 3, 1 (January-June 2014): 18-27. 2. Lertatthakornkit, Tippawan and Kriengsin Prasongsukarn. \"The Effect of Six Segment Message Strategy Wheel on Stage of Change in Social Marketing.\" APHEIT International Journal 3, 1 (January-June 2014): 28-37. 2. Asst. Prof. Dr. Sirion Chaipoopirutana Research Article 1. Sharma, Deepa and Sirion Chaipoopirutana. \"A Study of the Relationship between Endorser Credibility, Brand Equity and Repurchase Intention of L' Orea} Paris Products in India.\" International Research Journal of Commerce, Business and Social Sciences (IRJCBSS) 3, 4 (July 2014) 91-94. 2. Baloch, Qandeel and Sirion Chaipoopirutana. \"A Study of Influencing Factors towards Customer Loyalty: A Case Study of Islamic Bank of Thailand.\" Proceedings of the International Conference of J1h Asia-Pacific Business Research Conference, the Bayview Hotel, Singapore, August 25-26, 2014. 3. Wang, Ling, and Sirion Chaipoopirutana. \"The Influence of Perceived Service Quality, Corporate Image, Customer Satisfaction and Value on Customer Loyalty of Agriculture Bank of China in Kunming, China.\" Proceedings of the International Conference on Trends in Economics, Humanities and Management (ICTEHM' 14), Pattaya, Thailand, August, 13-14, 2014. 4. Kyauk, Tip Sai and Sirion Chaipoopirutana. \"Factors Influencing Repurchase Intention: A Case Study ofXYZ. Com Online Shopping Website in Myanmar.\" Proceedings of the International Conference on Trends in Economics, Humanities and Management (ICTEHM'14), Pattaya, Thailand, August, 13-14, 2014. 5. Awi, Ling Yaw and Sirion Chaipoopirutana. \"A Study of Factors Affecting Consumer's Repurchase Intention toward XYZ Restaurant, Myanmar.\" Proceedings of the International Conference on Trends in Economics, Humanities and Management (ICTEHM'14), Pattaya, Thailand, August, 13-14, 2014. 6. Chowtanapanich, Sukanya and Sirion Chaipoopirutana. \"Identifying Factors Influencing Purchase Intentions ofNon-Blackmores Users.\" Proceedings of the International Conference on Trends in Economics, Humanities and Management (ICTEHM'14), Pattaya, Thailand, August, 13-14, 2014. 41

7. Naing, Wai Khaing and Sirion Chaipoopirutana. \"The Factors Affecting Purchase Intention of a Smart Phone in Yangon, Myanmar.\" Proceedings of the International Conference on Trends in Economics, Humanities and Management (ICTEHM' 14), Pattaya, Thailand, August, 13-14, 2014. 8. Swamy, Saketh and Sirion Chaipoopirutana. \"Building Brand Loyalty through Selected Marketing Activities: Case Study of a Soft Drink Brand in Hyderabad, India.\" Proceedings of the International Conference on Trends in Economics, Humanities and Management (ICTEHM' 14), Pattaya, Thailand on August, 13-14, 2014. (Best Paper Award) 9. Poonsawad, Lalida and Sirion Chaipoopirutana. \"Factors Affecting Consumers' Attitude Towards Counterfeit Products: A Study of three Shopping Areas In Bangkok.\" Proceedings of the International Conference on Management Science, Innovation, and Technology 2014 (ICMSIT 2014). Faculty of Management Science, Suan Sunandha Raqjabhat University, Bangkok, Thailand, August 21- 22, 2014. 10. Prangsri, Kanokorn and Sirion Chaipoopirutana. \"Examining Employee Satisfaction: A Study On A Motorcycle Parts Company in Rayong.\" Proceedings of the International Conference on Management Science, Innovation, and Technology 2014 (ICMSIT 2014), Faculty of Management Science, Suan Sunandha Raqjabhat University, Bangkok, Thailand, August 21 - 22, 2014. 11. Zaw, Than Aung and Sirion Chaipoopirutana. \"Factors Affecting Customer Loyalty of Toyota Cars' Owners in Yangon, Myanmar.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR' 14), Phuket, Thailand, October, 1-2, 2014. 12. Baptista, Eugenio and Sirion Chaipoopirutana. \"A Study of Factors Affecting Customer Loyalty towards Banco Nacional De Comercio De Timor-Leste (BNCTL) Bank, Dili, Timor-Leste.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR' 14), Phuket, Thailand, October, 1-2, 2014. 13. Abrantes, Barreto Evita and Sirion Chaipoopirutana. \"The Inspection of Brand Loyalty towards the Mobile Phone Service Operator in Dili, Timor-Leste.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR' 14), Phuket, Thailand, October, 1-2, 2014. 14. Arfaeian, Firouzeh and Sirion Chaipoopirutana. \"A Study of the Antecedent of Brand Trust: A Case Study of Low Cost Airline in Bangkok, Thailand.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR' 14), Phuket, Thailand, October, 1-2, 2014. 15. Xie, Jingjing and Sirion Chaipoopirutana. \"An Examination of the Influencing Factors toward Customer Satisfaction: Case study of a Five Star Hotel in Bangkok, Thailand.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR' 14), ~huket, Thailand, October, 1-2, 2014. 16. Cin, Cer Tin Julia and Sirion Chaipoopirutana. \"Factors Affecting Customer Loyalty on Banking Service: A Case of Kanbawza (KBZ) Bank in Yangon, Myanmar.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR'14), Phuket, Thailand, October, 1-2, 2014. 17. Xie, Xizi and Sirion Chaipoopirutana. \"A Study of Factors Affecting Towards Young Customers' Purchase Intention of Domestic-Branded Smartphone in Shanghai, Republic of China.\" Proceedings of the International Conference on 42

Business, Law and Corporate Social Responsibility (ICBLCSR' 14), Phuket, Thailand, October, 1-2, 2014. (Best Paper Award) 18. Da Costa, Pereira Cristela and Sirion Chaipoopirutana. \"A Study of the Antecedents of Customer Loyalty towards an Internet Service Provider in Timor- Leste.\" Proceeding of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR'l4), Phuket, Thailand, October, 1-2, 2014. (Best Paper Award) 19. Kyu, Htut Mon Yee and Sirion Chaipoopirutana. \"Factors Affecting Long Term Orientation in B2B Market: A Case Study of Angels Food Trading Company, Myanmar.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR' 14), Phuket, Thailand, October, 1-2, 2014. - 20. Liang, Qinqin, and Sirion Chaipoopirutana. \"A Study of Factors Affecting Customer's Attitude Toward intention to Purchase Green Electronic Products at an IT Mall in Beijing, China.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR'l4), Phuket, Thailand, October, 1-2, 2014. 21. Sujipinyo, Karinthon and Sirion Chaipoopirutana. \"A Study of Relationship between Customer Perceived Value, Perceived Price, Affect, Interaction Orientation and · Customer Satisfaction towards Thai Suki Restaurant.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR'l4), Phuket, Thailand, October, 1-2, 2014. 22. Kaniganat, Tanyaporn and Sirion Chaipoopirutana. \"A Study of Factors Influencing Customer Satisfaction: An Implementation on Thai Postal Service, Bangkok Area.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR' 14), Phuket, Thailand, October, 1-2, 2014. 23. Satavuthi, Thanun and Sirion Chaipoopirutana. \"The Exploration of the Factors Affecting on In-Role Job Performance: A Case Study for Thai Nondestructive Testing Public Company Limited's Employees.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR' 14), Phuket, Thailand, October, 1-2, 2014. 24. Marak, Rema Doma and Sirion Chaipoopirutana. \"The Impact of Micro and Macro Environment on Profitability of Technology Companies in Thailand.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR'14), Phuket, Thailand, October, 1-2, 2014. 25. Ajah Nnaemeka Simon and Sirion Chaipoopirutana. \"A Study of Entrepreneurial Intention: A Case Study of Nnamdi Azikiwe University Students, Awka, Anambra State, Nigeria.\" Proceedings of the International Graduate Research Conference 2014, Graduate School, Chiang Mai University, Chiang Mai, Thailand, December 12, 2014 26. Kunaboot, Warangkana, Sirion Chaipoopirutana and Howard Combs. \"A Study of the Factors Influencing Line Stickers Purchase Intention in Thailand.\" Proceedings of the 22\"d Annual Conference of American Society of Business and Behavioral Sciences (ASBBS), Las Vegas, Nevada, USA. on February 19-22, 2015. (Best Paper Award) 27. Yang, Liqian, Sirion Chaipoopirutana and Ismail Said Ali. \"The Role of Service Quality, Image, Satisfaction, Trust in Predicting Customer Loyalty Towards Industrial and Commercial Bank of China in Bangkok, Thailand.\" Proceedings of the International Research Conference on Development of Global Economy and its Impact on Social Inequal Trade, Law, Entrepreneurship, Commerce, 43

Humanities, Environment, and other Social Issues, Faculty of Social Science, Srinakharinwirot University, Bangkok, Thailand, May 21 - 22, 2015. 28. Hao, Lanqing and Sirion Chaipoopirutana. \"A Study of Factors Affecting Employees' Job Satisfaction: A Case of Beidahuang Potato Company in Heilongjiang, China.\" Proceedings of the International Research Conference on Development of Global Economy and its Impact on Social Inequal Trade, Law, Entrepreneurship, Commerce, Humanities, Environment, and other Social Issues, Faculty of Social Science, Srinakharinwirot University, Bangkok, Thailand, May 21-22, 2015. 29. Aung, Lin Nay and Sirion Chaipoopirutana. \"The Influential Factors on Consumers' Brand Loyalty for Cosmetics: A Case Study of L' OREAL Brand in Yangon, Myanmar.\" Proceedings of the International Research Conference on Development of Global Economy and its Impact on Social Inequal Trade, Law, Entrepreneurship, Commerce, Humanities, Environment, and other Social Issues, Faculty of Social Science, Srinakharinwirot University, Bangkok, Thailand, May 21 - 22, 2015. 30. Hlaing, Ni New and Sirion Chaipoopirutana. \"A Study of Factors Associating Employees' Job Satisfaction of WXYZ Hotel in Bangkok, Thailand.\" Proceedings of the 2nd International Conference on Social and Economic Prospects in Southern Mekong Sub-Region of Southeast Asia, Ubon Ratchathani, Thailand, July 28- 29, 2015. 31. Sun, Di and Sirion Chaipoopirutana. \"A Comparative Study of Repurchase Intention Concerning Luxury Products Between Thai and Chinese Customers.\" Proceedings of the 2nd International Conference on Social and Economic Prospects in Southern Mekong Sub-Region of Southeast Asia, Ubon Ratchathani, Thailand, July 28- 29, 2015. (The Best Oral Presentation Award) 32. Pyae, La and Sirion Chaipoopirutana. \"A Study of Customer Loyalty towards Samsung Smartphone in Yangon, Myanmar.\" Proceedings of the 2nd International Conference on Social and Economic Prospects in Southern Mekong Sub-Region of Southeast Asia, Ubon Ratchathani, Thailand, July 28- 29, 2015. 33. Kathar Augustine Longbir and Sirion Chaipoopirutana. \"A Study on the Effect of Celebrity Endorsement and Brand Wquity Towards Repurchase Intention Among Student Consumers of Elle 18 Cosmetic Brand in Shillong, Indea.\" Spectrum: Humanities, Social Sciences and Management 2(2015): 24-34. 34. Cao, Anh Viet, and Sirion Chaipoopirutana. \"A Study of Factors Affecting Dividend Policy Formation of Business Companies Listed in Vietnam Stock Markets.\" Proceedings of the 1st National and International Graduate Conference, KU Home, Bangkok, Thailand, March 27, 2015. 35 . Sakarnkosol, Sappaki, and Sirion Chaipoopirutana. \"A Relationship Study of Corporate Social Responsibility, Employee Attribution, Organizational Commitment, Motivation, and Performance: A Case of Staff in Advertising Department of a Press.\" Proceedings of the 1st National and International Graduate Conference, KU Home, Bangkok, Thailand, March 27, 2015. 36. Yutanakornkul, Norapat, and Sirion Chaipoopirutana. \"Factor Influenced Customer Satisfaction toward Banking Service.\" Proceedings of the Prachachuen Research Network International Conference on Developing Human Capital for the 21st Century, Stamford International University, Bangkok campus, Thailand, May 28, 2015. 37. Srichayaporn, Taechinee, and Sirion Chaipoopirutana. \"A Study of the Relationship between Social Influence, Functional Value Perceptions in Terms of Uniqueness Value, Functional Value Perceptions in Terms of Price Quality 44

Perceptions and Purchase Intention towards Luxuwy Brand, Bangkok.\" Proceedings of the Prachachuen Research Network International Conference on Developing Human Capital for 21st Century, Stamford International University, Bangkok campus, Thailand, May 28, 2015. 38. Sukumalpan, Suchaya, and Sirion Chaipoopirutana. \"The Relationship between Brand Awareness, Brand Attitude, Brand Affect, Brand Credibility and Brand Commitment.\" Proceedings of the Prachachuen Research Network International Conference on Developing Human Capital for 21st Century, Stamford International University, Bangkok campus, Thailand, May 28, 2015. 39. Hmu, Khun Thwin, and Sirion Chaipoopirutana. \"Factors Influencing the Intention to Repurchase Organic Products in Bangkok, Thailand.\" Proceedings of the Prachachuen Research Network International Conference on Developing Human Capital for the 21st Century, Stamford International University, Bangkok campus, Thailand, May 28, 2015. 40. Imrattanarak, Sathainpong, and Sirion Chaipoopirutana. \"Factors Affecting the Customers Repurchase Intention toward online shopping.\" Proceedings of the Prachachuen Research Network International Conference on Developing Human Capital for the 21st Century, Stamford International University, Bangkok campus, Thailand, May 28, 2015. 41. Gupta, Kumar Shashi, and Sirion Chaipoopirutana. \"The Influence of Perceived Value, Switching Cost, Corporate Image, Customer Satisfaction and Electronic Banking on Customer Loyalty of Banking in Bangkok, Thailand.\" Proceedings of the Prachachuen Research Network International Conference on Developing Human Capital for the 21st Century, Stamford International University, Bangkok campus, Thailand, May 28, 2015. 42. Wang Tengfei and Sirion Chaipoopirutana. \"A Study of Factors Influencing Customer Loyalty: A Case Study of Thai Airways.\" Proceedings of The 1st National and International Graduate Conference on Graduate Studies in the Context of ASEAN Community, Kasetsart University (KU) Home, Bangkokok, Thailand, March 2i\\ 2015. 43. Li, Zhaoyang and Sirion Chaipoopirutana. \"The Important Factors that Influence on Building Brand Loyalty towards Chang' An Car Brand in Xi' An City, Shaanxi, China.\" UTCC International Journal of Business and Economics (IJBE) 6, 2 (December2014): 119-132. 3. Asst. Prof. Dr. Chittipa Ngamkroeckjoti Research Article 1. Pansuwan, Apiwut and Chittipa Ngamkroeckjoti. \"Determinants of Tourist Expenditure in Travel Package During Travel Fair.\" Review ofIntegrative Business and Economics Research 3, 2 (2014): 281-312. 2. Manas, Kwanrak and Chittipa Ngamkroeckjoti. \"Determinant of Factors Affecting Repurchase Intentional via Expedia.co.th.\" Proceedings of the National and International Conference RMUTT Global Business and Economics Conference 2015 (RTBEC 2015), Bangkok, Thailand, July 22-23, 2015. 3. Yutthana, Nutthapatsorn and Chittipa Ngamkroeckjoti. \"The Cognitive, Affective, and Conative Relationships: A Case Study of Logistics Outsourcing for LPG Autogas Stations in Bangkok Metropolitan Region, Thailand.\" Proceedings of the National and International Conference RMUTT Global Business and Economics Conference 2015 (RTBEC 2015), Bangkok, Thailand, July 22-23, 2015. 4. Tabakh, Mohamed El, Chittipa Ngamkroeckjoti and Ismail Said. \"A Comparison 45

Study on the Profitability and its Determinants between Islamic and Conventional Banks List in Qatar Exchange (QE) Before, During, and After 2008 Global Financial Crisis.\" Proceedings of the International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR' 14), Phuket, Thailand, October 1- 2, 2014: 95. 5. Hong, Samedy and Chittipa Ngamkroeckjoti. \"Influencing Factors towards Internal Audit Effectiveness Under the Ministry of Commerce, Phnom Penh, Cambodia.\" Proceedings of the International Conference on Advances in Economics, Social Science and Human Behaviour Study, Bangkok, Thailand, February 21-22, 2015: 68-72. 6. Zhao, Xue'e and Chittipa Ngamkroeckjoti. \"Determinant Factors of e-Loyalty: A Case Study of the Advertising Shown on Facebook Page of Durex, Thailand.\" Issues in Business Management and Economics 2, 8 (August 2014): 134-141. 7. Chen, Yibo and Chittipa Ngamkroeckjoti. \"Determinants of Divided Payout Ratios in Thai Financial Sector.\" Proceedings of the 3rd Thai-Chinese Strategic Research Seminar, Bangkok, Thailan, August 10, 2014. 8. Li, Ying and Chittipa Ngamkroeckjoti. \"Determinants Factors of Leading to Consumer-based Brand Equity: A Case Study of Femail Napkin Brands in Beijing, China.\" Proceedings of the International Conference on Trends in Economics, Humanities and Management (ICTEHM'14), Pattaya, Thailand, August 13-14, 2014: 142-145. 9. Dang, Linhgiang and Chittipa Ngamkroeckjoti. \"A Comparative Study: Impact of Cultural Dimensions on Job Satisfaction between Non-Managerial Thai and Vietnamese Employees in the Private Business Sectors. \" International Journal of Technical Research and Applications 16 (January-February 2015): 80-88. 10. Ngarnkroeckjoti, C., and Thongdee Kijboonchoo. \"Cross Country Capital Inflow Evidence of SETI and SETPDI in the Stock Exchange of Thailand during 2004- 2012.\" GSTF.Journal on Business Review (GER) 2, 4 (July 2013): 238-243. 11. Ngamkroeckjoti, C. \"Small and Medium Exporter's Orientation Toward New Service Development in Thailand Context.\" Songklanakarin Journal of Sciences & Humanities 27, 1 (2010): 1-27. Paper Presentation 1. Kunaboot, Warangkana, Sirion Chaipoopirutana and Howard Combs. \"A Study of Factors Influencing Line Stickers Purchase Intention in Thailand.\" Paper presented at the 22\"d Annual Conference of American Society of Business and Behavioral Science (ASBBS), Las Vegas, Nevada, USA, February 19-22, 2015. The Best Paper (Research) Of A Track in Nevada, USA.: ASBBS 2015. 4. Asst. Prof. Dr. Chanintorn Jittawiriyanukoon Research Article 1. Jittawiriyanukoon, C. \"Performance Evaluation of Reliable Data Scheduling for Erlang Multimedia in Cloud Computing.\" Proceedings of the Digital Information Management (ICDIM) 2014 Ninth International Conference, Phitsanulok, Thailand, September 29 - October 1, 2014: 39-44. 46

5. Dr. Adarsh Batra Research Article 1. Batra, Adarsh. \"Floating Markets: Balancing the Needs of Visitors as a Tourist Attraction and Locals Way of Life, A Case Study of Talingchan Floating Market, Bangkok, Thailand.\" International Journal ofHospitality & Tourism Systems 7, 2 (December 2014): 1-8. 2. Shrestha, P. and Adarsh B. \"A Study on Green Practices and Perception of Guests in Selecgted Green Hotels in Bangkok.\" Proceedings of the International Conference of Inclusive Innovation and Innovative Management (ICIII 2014), Thailand, December 2014: 190-196. 3. Hua, Nan and Adarsh Batra. \"Embracing AEC: A Brief Assessment of Mice Sector in Thailand.\" Proceedings of the 2°d World Tourism Conference and the l 61h International Joint-World Culture Tourism Conference, Pattaya, thai lan, May 15-17, 2015: 99-109. 4. Batra, Adarsh. \"An Examinations of the Role of Restaurant Attributes on Patrons Dinning Experience and Thai Post-Purchase Intentions.\" In Suresh Kimar, Mohinder Chaud Dhimau and Ashish Dabuya (eds.) International Tourism and Hospitality in Digital Age. Hershey, PA, USA: Business Science Reference, 2015. 5. Batra, A. and R. Zuo. \"A Study on International Tourists' Satisfaction with ABC Duty Free Shops in Bangkok.\" Proceedings of the International Conference on Business, Economics, and Management (ICBEM' 15), Phuket, Thailand, April 9- 10, 2015. 6. Batra, A. and X. Jun. \"Understanding the Second Wave of Chinese Outbound Tourists: Perceived Service Quality, Satisfaction and Loyalty towards Bangkok.\" Proceedings of the International Conference on Business, Economics, and Management (ICBEM' 15), Phuket, Thailand, April 9-10, 2015. 7. Batra, A. and X. Zhu. \"A Study of Factors Affecting Chinese Tourists in Khunming in Selection of Thailand as Cosmetic Surgery Tourist Destination.\" Proceedings of the 101h Asian Business Research Conference, Bangkok, Thailand, October 6-7, 2014. Academic Article I. Batra, Adarsh. \"Small is a Next Big Thing for Tourism in Thailand.\" In S.P. Bansal, Sandeep Walia and Syed Ahmad Rizwan (eds.). Tourism Present and Future Perspective. New Delhi: Kanishka Publishers, 2015 :4-21. 6. Dr. loan Voicu Academic Article 1. Voicu, loan. \"Building a Comprehensive Partnership between ASEAN and the United Nations.\" ABAC Journal 34, 3 (2014): 1-21. 2. Voicu, loan. Re-visiting the Right to Peace.\" Human Rights 3 (2014): 13-23. 3. Voicu, loan. \"Towards an Inclusive Multilateral Diplomacy: Romanian Contributions to Promoting the Active Role of Small and Medium-sized Countries within International Organizations.\" Romania: Survival and Affirmation through Diplomacy during the Cold War Years.\" Bucharest (2014): 507-532. 4. Voicu, loan. \"The United Nations and the Future of the Young Generation: The Everlastingness Win of the Romanian Initiative.\" Romania: Survival and Affirmation through Diplomacy during the Cold War Years.\" Bucharest (2014): 591-615. 47

7. Dr. Kittikorn Dowpiset Research Article 1. Sutthinont, P. and K. Dowpiset. \"Strength-Based Operations as Organization Development Intervention (SBO-ODI) on Enhancing Teacher Commitment, Engagement, and Performance: A Case Study of Assumption College Ubon Ratchathani (ACU).\" ABAC OD! JOURNAL VISION. ACTION. OUTCOME 2, 1 (2015): 157-172. 8. Dr. Chanchai Athichitskul Research Article 1. Athichitskul, Chanchai. \"Perception of Students of Assumption University towards Asean Cooperation and Their Intention To Do Business in Asean Countries.\" Proceedings of the 4th UBRU International Research Conference \"An Integration of ASEAN Local Wisdom to International\", Ubon Ratchathani, Thailand, March 14, 2014: 496-507. 2. Athichitskul, Chanchai. \"Towards a Sustainable Society.\" Proceedings of the 4th UBRU International Research Conference. An Integration of ASEAN Local Wisdom to International, Ubon Ratchathani, Thailand, March 14, 2014: 113-122. 9. Dr. Witsaroot Pariyaprasert Research Article 1. Liu, Yao and W. Pariyaprasert. \"The Impact of Corporate Governance on Firm Value: Evidence of Companies Listed on Shanghai Stock Exchange in China from 2007 to 2011.\" Proceedings of the Burapha University International Conference 2015 \"Moving Forward to a Prosperous and Sustainable Community\" Bangsaen, Thailand, July 10-12, 2015: 2-18. 2. Yu Lan and W. Pariyaprasert. \"Macroeconomic Determinants of Volatility of Foreign Direct Investment Flows between China and Thailand.\" Proceedings of the Burapha University International Conference 2015 \"Moving Forward to a Prosperous and Sustainable Community\" Bangsaen, Thailand, July 10-12, 2015: 449-511. 3. Liu, Jie and W. Pariyaprasert. \"Determinants of Bank Performance: The Application of the CAMEL Model to Banks Listed in China's Stock Exchanges from 2008 to 2011.\" AU-GSB e-JOURNAL 7, 2 (December 2014): 80-95. 10. Dr. Connie Shum Research Article 1. Cheng, S., Lui, G. and C. Shum. \"Did Corporate Governance Safeguard Investor Interest in the Global Financial Crisis? Evidence from Hong Kong SAR.\" Asia Pac(fic Business Revie¥v 21, 4 (2014): 534-550. 11. Dr. Thongdee Kijboonchoo Research Article 1. Kijboonchoo, T. and C. Zhou. \"Determinant of Profitability of China's Domestically Listed Commercial Banks: Panel Evidence for the Period between 2007 - 2012.\" Proceedings of the International Conference on Future Trends in 48

Management, Economics and Human Behavior Study (FTMEHBS 2014), Bangkok, Thailand, May 3-4, 2014: 38-43. 12. Dr. Jason Swanson Research Article 1. Kline, C. S., Greenwood, J.B., Swanson, J., and D. Cardenas. \"Paddler Market Segments: Expanding Experience Use History Segmentation.\" Journal of Destination Marketing & Management 2, 4 (2014): 228-240. 13. Dr. Apichart Intravisit Research Article l. Afroz, S. I. and A. Intravisit \"An Examination of Bangladeshi Patients' Loyalty Towards a Private Hospital in Bangkok, Thailand. ABAC OD! JOURNAL VISION. ACTION. OUTCOME2, l(January-June2015): 173-182. 14. Dr. Metin Kozak Research Article 1. Demir, S. S., Kozak, M. and C. Correia. \"Modelling Consumer Behavior: An Essay with Domestic Tourists in Turkey.\" Journal of Travel & Tourism Marketing 31, 3 (2014): 303-312. 2. Decrop, A. and M. Kozak. \"Consumer Goals in Vacation Decision Making.\" Journal ofTravel & Tourism Marketing 31, 1 (2014): 71-81. 3. Tavares, J. and Kozak, M. \"Tourists' Preferences for the All-inclusive System and Its Impacts on the Local Economy.\" European Journal Of Tourism, Hospitality And Recreation 6, 2 (2015): 7 - 23. 4. ~anhoz Ozgen, IL K. and M. Kozak. \"Social Media Practices Applied by City Hotels: A Comparative Case Study from Turkey.\" Worldwide Hospitality and Tourism Themes 7, 3 (2015): 229-241. 5. Kozak, M. and N. Kozak. \"An Analysis of Postgraduate Tourism Education in Turkey.\" European.Journal (~(Tourism Research 8 (2014): 143-147. 15. Dr. Bruce James Hanson Research Article 1. Lyn, N & B. Hanson. \"How Do You Run a Gold Mine?\" In Thachenkari and Sandara (eds.) International Case and Management Studies, Birla Institute of Management Technology, Delhi India, 2014. 2. Hanson, B. \"Conversation as Consciousness: On the Social Nature of Consciousness.\" Proceedings of the Organizational Behavior Teaching Conference 2014. Vanderbilt University, Tennessee, USA, June 11-14, 2014. 3. Lynn, N. and Hanson, B. \"Designing a Cellular Organization: A Case Study of Sense Making at the National Prosperity Gold Production Group Ltd.\" South Asian Journal ofBusiness and Management Cases 4, 1(2015): 52-61. 49