MoodBoard

Spring 2021 moodboard



ST YLING: Warm, accessible with a hint of humour and fun. Rich food against fresh and pretty, but never twee. Simple but elegant. Homespun, a return to home comforts. Realistic, as if stumbling upon a tea party. Spring 2021



PHOTO GR APHY: Natural prop styling. lovilisted.dk are fantastic. Natural lighting. Daylight where possible. Play with shadows, hinting at Spring. Spring 2021

Could shoot a story showcasing cakes from around the world. Use relevant newspaper as a prop. Or shoot cover image with the W+ P cake cover mocked up as a prop.

Spring 2021

DESIGN: Clean, simple, elegant. Introduce illustration to warm up captioning/navigation/signposting. Ingredients displayed simply. Humour, let the images sing! Covers, see next spread, reflect the design inside. Simple, fun, imaginative.

CONSIDER A MATT UNCOATED PA P E R S TO C K Spring 2021



Spring 2021