ART CUT

Brand book BAR BLUMENFELD

Table of Contents -2

OUR COMPANY VISION 4 BRAND VALUES 6 THE LOGO 8 SPACING 10 PROPORTIONS 12 DON'T DO 14 DO 16 MAIN COLORS 18 TYPOGRAPHY 20 ICONS AND VECTOR ILLUSTRATIONS 22 PRINTING PRODUCTS 24 3-

OUR COMPANY VISION -4

About Us our vision The brand is a store for art ART CUT aims to help people products that is known for who want to experience in renting equipment for short periods with an option after the art field the option without mechanization to buy them. committing to buy the products at their full price. The goal is to cut the high prices of art equipment. 5-

BRAND VALUES -6

quality: community: Art Cut makes sure that all Art Cut strives to provide customers who buy and rent high level products to the art equipment receive it in the community and increase it highest quality thanks to its activities Environment: growth: With the help of Art Cut more Art CUT strives to sell eco- friendly products to preserve people will have the option to the planet experience the art world and thus the community of artists will grow 7-

THE LOGO -8

9-

SPACING - 10

Minimum size: 13 cm 11 -

PROPORTIONS - 12

CLEAR SPACEs 4/X 5/Y 5/Y 4/X 13 -

DON'T DO - 14

Do not use the logo not fully Do not change proportions Do not change the color or position of the name 15 -

DO - 16

Use the logo in its original form only OnlY ON light colors 17 -

MAIN COLORS - 18

#FDEDE6 #FCF5E8 #FCF5D9 #DAD8E7 #F6D6D5 H-22 H-38 H-45 H-247 H-1 S-9 S-7 S-13 S-6 S-13 B-99 B-98 B-98 B-90 B-96 R-246 R-253 R-252 R-252 R-218 G-214 G-239 G-245 G-245 G-216 B-213 B-230 B-232 B-217 B-232 19 -

Secondary color palette - 20

#FOAC85 #FOCD89 #FOCD3A #463D8A #D8332F H-21 H-39 H-48 H-245 H-1 S-44 S-42 S-75 S-55 S-78 B-94 B-94 B-94 B-54 B-84 R-172 R-240 R-240 R-70 R-216 G-172 G-205 G-205 G-70 G-51 B-133 B-137 B-58 B-138 B-47 21 -

TYPOGRAPHY - 22

main title: Running text: LiebeDoris bold New Order Regular Abcdefghijkm Abcdefghijkm Subheading: Numbers: LiebeDoris italic Abcdefghijklm LiebeDoris Regular 1234567890 23 -

ICONS AND VECTOR ILLUSTRATIONS - 24

25 -

DESIGNS - 26

PRINT 27 -

A3 A5 - 28

SOCIAL MADIA 29 -

APP - 30

mobile 31 -

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