RUNNERS Brand Book

WE LIVE IN A HURRY. THAT’S IT.WE JUGGLE WITH APPOINTMENTS, CHANGE ROLES, LEARN -TO BE WHAT WE SHOULD BE, TO BE WHAT WE WANT TO BE, TO BEOURSELVES.WE RUN, WE RACE. WITH TIME, WITH OTHERS, WITH OURSELVES. THAT’S IT.THEY SAY WINNERS NEVER QUIT.WE SAY THAT SOMETIMES YOU SHOULD STOP TO MOVE FORWARD.YOU SHOULD LOOK AROUND, SO THAT YOU UNDERSTAND WHERETO HEAD ON TO.THE ROUTINE COULD EASILY TRAP US UNDER THE LID OF TEDIUM.THAT IS THE TIME WHEN WE SHOULD REMEMBER HOW EASY IT ISTO LOOK AT LIFE FROM A DIFFERENT ANGLE.IN EVERY SITUATION YOU COULD DECIPHER SOMETHING NEW. INEVERY MOMENT YOU COULD FIGURE OUT HOW TO BREAK THE STA-TUS QUO. IN EVERY ACQUAINTANCE YOU COULD FIND INTERESTINGCHARACTERS. JUST AROUND EVERY CORNER YOU COULD MEETUNFORESEEN PERSPECTIVES. THAT’S IT.Literally :)WE ARE WITH YOU ON EACH STEP OF THE JOURNEY. 1

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NOW 2009 2008 2006 2005 19994

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Our Mission “To support everyone determined to grow and be a leader! Create joy and inspire people to run and go further, making each step an unforgettable moment!”8

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Freedom is just another word for nothing left to lose.10

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Some days life is all about style. About drinking coffee, tea or wine in the most beautiful sneakers, on the most trendy place. Yes, we also do that.12

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Sometimes you win, sometimes you learn. But with Runners most likely both. So it is time to win and learn, don’t you think?14

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A comfortable shoe is the best shoe. Every Runners sneakers are made to be pretty & comfy.16

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Home is where your Runners slippers are! Enjoy the ultimate warm relax.18

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Innovative and vibrant design that is tailored for your memorable summer.20

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For the genuine delight of winter adventures. No cold, enjoy this season in bold letters.22

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1517 Sofia, 247 Botevgradsko Shose blvd. 247 Complex Transcapital, ramp 204 Phone: +359 2 9424766 Mobile: +359 882 803370 E-mail: [email protected]