My goal Brandbook

VISION 4 6 VALUES 8 LOGO 14 COLORS 16 TYPOGRAPHY 18 MOOD BOARD 20 UI KIT 22 SITE 24 GRAPHICS 25 OFFICE 26 STORY 28 POSTS 30 ROLLUP 31 POSTER 32 A5 FLAYER 33 BANNERS 34 STORE 3



Who we are THE VISION Of my goal is to provide all world-wide population with the highest quality football equipment without distinction of religion race or gender. OUR DESIRE Is to reach every person in our planet and to be the 1St football equipment provider for professional and amateurs players in the world. WE DREAM To connect all people on earth to one big community that cherish and respect every person as is without any different in between via playing football together. 5



We stand for it Reliability Be honest. Be straight. We promise to provide exactly what we sale Professionalism To know what we sell and why, to know how to provide each customer exactly what he needs Service We believe in being always available for our customers and to give the perfect solution for every request 7



Logo explanation MYGOAL The pair of words chosen for the logo symbolize belonging. A play of words that creates a double meaning. The goalposts gives the logo the frame he needs to become more then just two words combined. and also the right connection to the character of the brand that stands behind it. The dot/ball is the final touch who gives the logo the right insperison for every football player. To score a goal. 9

Correct Using our logo 184 PX Minimum width 65 MM Minimum height 46 PX 16 MM

Prohibited Using our logo 11

Permitted Using our logo

Permitted Using our logo shop now 13



Black and white 15



Fonts and styles AA TeX Gyre Adventor 123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Regular Bold 17



Photo gallrey 19



Nav Ui assets Btn 21 Icons Search



E commerce 23



Office Print 25

Story Social Media

Story Social Media 27

Post Social Media

Post Social Media 29

Rollup Print

Poster Print 31

A5 Flayer Print

Banners Web 33

STORE merchandise

STORE Lets shop 35