Consumer Survey Brochure_2020-21

Consumer Surveys The search engine for media consumer trends_



Consumer Surveys provides a rich view of media consumption and the tech that's driving change in the UK. Access unique and exclusive insights on: • how consumers are accessing media and advertising across all screens • how, when and where audio content is being consumed • how TV consumption is changing in the UK • the latest information on the voice activated market The only platform to bring together six respected industry surveys into one smart and visual interface. Mediatel’s Connected Screens - understand how consumers are accessing media and advertising content across all screens.  BARB Establishment Survey - tracking changes in the population and TV consumption to ensure the BARB panel continues to reflect the television- owning population.  RAJAR’s MIDAS - providing context and insight into how, when and where digital audio content is being consumed.  YouGov Video and Voice - exclusive Mediatel survey run by YouGov,  bringing video brand insights together with early information on the voice activated market.  Ofcom Technology Tracker - a continuous understanding of consumer behaviour in the UK communications markets. IPA TouchPoints Survey - providing unique insights into the life and media usage of people in Great Britain through the TouchPoints questionnaire.

Viewing Get the low down on the latest viewing trends from a trusted combination of currency data sources and Mediatel’s own Connected Screens survey. – VOD – dual screening – TV apps – platforms and subscriptions – location of viewing – viewing by device

Device screen size is not a barrier to SVOD streaming TV Source: Mediatel Connected Screens 2019 H2 Desktop PC Laptop Tablet Smart-phone 0 25 50 75 100 Everyday Most days SVOD: frequency by screen

Listening Tune into the latest key industry results on how different audiences are consuming audio content. – streaming services – podcasts – downloading – what is changing listening habits – devices used to listen





Reading Tap into the latest insights and trends on what is driving the connected consumer’s readership habits. – devices used to access content – free content – paid content – subscription services Paying for online newspaper Source: Mediatel Connected Screens content is on the up 25% 20% 15% 10% 5% 0% H1 2016 H2 2016 H1 2017 H2 2017 H1 2018 H2 2018 H1 2019 H2 2019 Visited a newspaper website you pay to subscribe to (not via an App)

Social and gaming Uncover some of the key drivers to social media usage, along with an overview of time spent gaming. – social media platform use by device – sharing by platform – social media video – gaming frequency by device

Source: Mediatel Connected Screens 2019 H2 Smartphones are the weapon of choice for gamers TV Desktop PC Laptop Tablet Smart phone e-book 0 25 50 75 100 Everyday Most days Screens used for gaming



Shopping and advertising Get answers to questions such as which devices are used most for online shopping or ad blockers. – audio, static and video ads – ad blocking – searching to inform purchase – frequency of online purchases

Screens and devices Access the latest data on device and screen ownership and what consumers are doing with them. Whether it’s Alexa skills or smart TV apps, you’ll find it all here. – device ownership and usage – voice assistants – connected TVs and features – tech brands

In the battle of the voice assistants, Amazon still shouts the loudest, but for how much longer? 90% Source: YouGov Video & Voice 80% 70% 60% 50% 40% 30% 20% 10% 0% H1 2017 H2 2017 H1 2018 H2 2018 H1 2019 H2 2019 Alexa OK Google Siri Cortana Voice assistant usage: any device



Broadband and telephony Understand the latest usage of telephony and broadband services in the UK. – smartphone, mobile and landlines volumes – usage of smartphones – internet activities – telecommunications bundle packages take-up

Facebook isn’t just for the youngsters... the older generation will also give it a like

Brands We take brand usage data from five different studies and bring it together for you in one place. The result is a quick and easy path to understanding more about users of different brands. – social media – device manufacturers – music streaming services – video streaming services – broadband and TV service providers $JH Source: Mediatel Connected Screens 2019 H2 )DFHERRN ,QVWDJUDP 6QDSFKDW $JH )DFHERRN 0HVVHQJHU :KDWV$SS          Top 3 social media brands (Personally used)

“Normally I find tools like this overly complicated and off-putting, but Surveys is so simple and quick, it’s a brilliant app” Strategy Director, Havas “The amount of really well-presented survey info will be so useful to us- we’ll definitely be using this more as opposed to running manually from various tools each time!” Associate Director –OMD Book your demo now Our team is on hand to give you a quick demo of Consumer Surveys so you can see how easy it is to use this powerful app that will give you instant and tailored answers. Contact the team by email [email protected] or on 020 7420 3252 to arrange.