PrimeOrgs - Brand Guidelines Book

Brand Guidelines 2021 - April



Content 08 Typography 09 Logo Misuse 01 Introduction 10 Patterns 02 The Logo 11, 12, 13 Brand Style 03 Clear Space 14 Notes 04 Minimum Size 05 Color Versions 06 Color Palette

01Content Introduction 0The Logo PrimeOrgs PrimeOrgs is a registered brand and a proper- ty of Primorgs pvt. ltd. company. We PrimeOrgs are an integration of growing and harvesting spices under tropical climate with proper care and precision, handling, processing and packaging with special care to the utmost quality. Premium, eco friendly & natural organic products are our core values of the brand. In order to deliver our brand story correctly, a few simple guidelines should be followed and the guidelines in this book should inspire everyone to take part in our story.

02Introduction The Logo Clear Space Our Logo Primary Logo PrimeOrgs logo represents our brand at the very highest level and is a very valuable asset Secondary Logo to our brand. It is the primary identifier of our brand and should always be the most consistent component in our communica- tions. Our unique leaf symbol is a main part of our brand. It represents natural and organic products we produce and sell under the PrimeOrgs brand name. Logomark

03TheLogo Clear Space Minimum Size 0 Let it Breath! x x When logo is placing somewhere, it needs a x 2x room to breath; and this call “clear space”. To ensure that clear space is maintained x around the logo for legibility and promi- nence, photos, text and graphic elements yy must follow the guidelines illustrated here. yy • For primary logo - Wordmark Use half size of the height as the logo clear space. • For secondary logo & brandmark - Use quater size of the height as the logo clear space. 4y 4y yy yy

04ClearSpace Minimum Size Color Versions Size Matters! Digital : 24px height To make sure the logo is always clear and Print : 5mm height legible, there is a minimum size requirement. Digital : 64px height The minimum size requirement is based on Print : 15mm height the height of the logo. Digital : 32px height Print : 10mm height

05Minimum Size Color Versions Color Palette 0 Primary Colors We called it PrimeGreen. Primarily, it is intended to be used on white backgrounds and images in order to maintain legibility. However you can use it on a black background according to the situation. Secondry Colors Our secondry color options are Black and White. Note: The primary usage options are always preferred. Use secondary options only when primary options are not available and in order to get more contrast and attention.

06ColorVersions Color Palette Typography Logo Colors PANTONE 3405 C Our primary color is PANTONE 3405 C RGB : 255, 156, 0 and we called it PrimeGreen. PrimeGreen CMYK : 0, 46, 100, 0 represents our core values which are nature HEX : #FF9C00 friendly & great tasting organics. RGB : 0 172, 105 RGB : 249, 182, 66 RGB : 239, 128, 89 RGB : 173, 15, 10 RGB : 198, 198, 197 As it represents our brand core values, CMYK : 100, 0, 82, 0 CMYK : 0, 33, 80, 0 CMYK : 0, 60, 65, 0 CMYK : 0, 100, 100, 30 CMYK : 0, 0, 0, 30 PrimeGreen should be present in all our HEX : #00AC69 HEX : #F9B642 HEX : #EF8059 HEX : #AD0F0A HEX : #C6C6C5 communications when it’s possible to do so. Brand Colors Our brand colors will play a key role across our various marketing assets. Using these colors consistently and across all platforms can result in a unified look and feel to the brand, making it memorable and recogniz- able much easier.

07Color Palette Typography 0Typography Logo Typeface Bagnard Sans - PrimeOrgs typeface uses a customized Regular combined versions of Bagnard Sans(Regular) and DM Serif Display(regular) fonts. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 DM Serif Display - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

08Typography Typography Logo Misuse Brand Typeface Typography Hierarchy Gill Sans - Bold Check Out This When used thoughtfully, typography 20pt Prime Headline becomes a powerful brand tool that can add visual meaning to what is communicated. Poppins - Regular For all sub-headers this Our brand typefaces communicates clearly 15pt is the best way to use it. and cleanly, and is flexible in a wide range of situations. Poppins - Bold This format is set for paragraph titles or 8pt highlighted body text. Primary type option - Gill Sans + Poppins Poppins - Regular This is the format for all body text as a main Secondary type option - Playfair Display 8pt typography choice. Check out the typography hierarchy to Playfair Display - Black Check Out This understand how to pair our brand types 20pt Prime Headline together for a greater result. Playfair Display - Regular For all sub-headers this is 20pt the best way to use it. Playfair Display - Bold This format is set for paragraph titles or highlight- 20pt ed body text. Playfair Display - Regular This is the format for all body text as a main 20pt typography choice.

09Typography Logo Misuse 1Pattern Don’ts Don’t change any part or full logo color to any other Don’t use both logomark symbol and primary To ensure the identity's strongest color which not specified in this document. wordmark logo together as one logo. impact, do not modify or distort the logo. The uses shown here are all unacceptable treatments to the logo. Don’t rotate any part or full logo to any degree. Don’t use drop shadows, strokes or other visual Only applicable to primary logo. e ects. Don’t stretch, condense or change the dimensions Don’t make any kind of changes to any part of of the logo. the logo separately. Don’t add or change typeface of wordmark. Don’t use the logo on inappropriate background colors or images.

10LogoMisuse Patterns Brand Style Patterns Primary Secondary Pattern 4 Pattern Our patterns are for used as a complimentary design element in the branding world. All patterns can be scalable. Colors of the secondary pattern 2 & 4 can change to any brand color specified in page 08. Secondary Pattern 1 Secondary Pattern 2 Secondary Pattern 3

11Patterns Brand Style 1Brand Style Business Card The following examples were created to show how existing pieces can be combine to create a strong, unique assest for our brand. The image provides a source of inspiration for how the logo can be use on stationeries.

12BrandStyle Brand Style Brand Style Packaging The image provides a source of inspira- tion for how the logo can be use on packaging designs.

13BrandStyle Brand Style 1Notes

14BrandStyle Notes Note: PrimeOrgs logo and brand name are registered trademarks of Primorgs Pvt Ltd. and it’s illegal to use these assets for any purpose without a company pre approved permission. Any of our PrimeOrgs logos should never be recreated or typeset. Only official logo files should be used in communications. It is very important that designers must not attempt to construct the logo themselves. In addition, do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and perhaps alter the scale of the various elements. If you have any question or concern regarding this guideline book please contact our administrative team.Thanks!

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