Dossier

The Brilliant Diamond Alternative™ OWNERSHIP DOSSIER

The Brilliant Diamond Alternative™1. Authenticity2. Eco-Friendly | Earth-Friendly | Human-Friendly3. DIAMONNA™ Story4. Features: Laser Inscription & Blazing Arrows™ H&A Cut5. Features: Tough Edge™ Girdle & Grades6. Peace of Mind™ Warranty7. Caring for your DIAMONNA™ gem

Congratulations!! You are now a proud owner of DIAMONNA™ —The Brilliant Diamond Alternative™—Your DIAMONNA™ (pronounced dee-a-mon-na) will DIAMONNA on the very edge (girdle) of your gem.serve you for a lifetime of love and sparkling splendor. You will not be able to see this with the naked eye as itWith proper care, your glorious DIAMONNA™ will is microscopically inscribed by use of a precision laser.last forever. However, you can view your brand inscription with a 10X power loupe, or microscope.This, your Ownership Dossier, is provided foryour proof of brand authenticity. Please store this Our family at DIAMONNA™ thanks you for choosingbooklet safely with a copy of your DIAMONNA™ us for your diamond alternative. We wish you apurchase receipt. Your receipt will have itemized your lifetime of joy with our most special gem.purchase, gem grades and all pertinent details of yourDIAMONNA™. Please know that we are committed to a service first, open door policy if you should ever require service, orFor added proof of authenticity and brand identity, additional purchase desires.your DIAMONNA™ has been branded withAll my best always,Ronald Hansen, creator of DIAMONNA™

Eco Friendly | Earth Friendly | Human FriendlyMan made diamonds and diamond alternatives are here to stay.The environmental and human impact caused by DIAMONNA™ gems are created without moving atraditional diamond mining is undeniably atrocious single shovel of our precious Earth. They’re createdand well documented throughout history. Most in a clean and safe laboratory free of the conflict andcustomers now days care where their gems come bloodshed that is now synonymous with diamondsfrom and how they were obtained. We care too! Our and diamond mining. DIAMONNA™ aims to changevision is to provide our customers with an affordable the way we think about wedding rings and diamondand safer alternative to mined diamonds; a gem they jewelry. We believe that by replacing Earth damagingcan wear proudly and fall in love with every time they machines and poor labor conditions with cleanlook at it. We have the answer: DIAMONNA™! laboratories and chemists will create a giant step towards our better future. The future of brilliant, diamond-like, eco-friendly, lifetime gems is now here with DIAMONNA™.

Ron’s Vision & Diamonna’s HistoryI recall saying to myself, “How awesome would it be if I could produce a truly incredible gem for all the people that don’t want, or maybe can’t afford a mined diamond? I’m going to use my life’s work in the fine diamond business, combined with my trained critical eye to find the best possible option for my customers.  I’ll employ brilliant science minds to help create my dream… I know I can create a luxury gem brand that virtually anyone can afford and I’ll be able to bring world class, amazing diamond jewelry to the whole world.” For over 2 years I worked and I worked, I stumbled, I fell, I went back to drawing board…and to the lab. I am so blessed to have a great staff, wife and family to lift me when I hit any developmental walls. I am proud that I never quit, even in moments of apparent defeat. I eventually turned my vision into a tangible product; a perfectly cut, hard, crystalline combination of hardness and spectacular beauty. DIAMONNA™ possesses a high level of Carbon (aka Diamond) and even tests as amined diamond with the thermal testing device. Extraordinary, master diamond cuttersworked to develop extremely exacting angles and precise facet alignments that deliverperformance like the finest of diamonds. Yes, I have finally done it and the results have passed my ever critical standards. So, at long last, I’m beyond thrilled to announce that my dream has now become areality. My tireless work is ready to be seen, purchased and worn by millions of people, worldwide. It is now my true honor to introduce the gem that will change the world’s carbon footprint forever while bringing true joy to all brides and jewelry lovers… DIAMONNA™ has been born!!!

Features & Technical InformationMicro Laser Inscription | Blazing Arrows Cut | Tough Edge Girdle | Tests as Natural Diamond DIAMONNA™ DIAMONNA™Micro-laser Inscription & Tough Edge™ Girdle Blazing Arrows™ H&A Cut Authenticity IdentificationOur DIAMONNA™ laser authenticity identification is microscopically inscribed on the edge of your gem, cleanly and legibly. This can only be seen with high power magnification, not with the naked eye. Blazing Arrows™ H&A CutArrows should be known, not seen. DIAMONNA™ Arrows are essentially camouflaged.The Hearts pattern as viewed through the pavilion (bottom) of the gem and the Arrows pattern as viewed through the table (top) of the gem should only be seen only with a facet scope. It is not desirable to see large, pronounced arrows in your diamond withthe naked eye. No one wants to see a dark tattoo of arrows in their diamond… instead, we simply desire maximum sparkle.

DIAMONNA Tough-Edge™ Girdle Research has indicated that chipping issues in grown diamond alternatives occursmore often when the girdle (edge) is faceted. This is quite logical when you consider the many, tiny, sharp facets that are often the first to receive any impact. Our Tough-Edge™ Girdle Cut is designed for beauty, durability and also for identification. Tough-Edge™ Girdle Features • Perfect Medium Thickness. Not too thin. Not too thick. • Consistent polish and finish. • Laser inscription for identification and protection. Your DIAMONNA is permanently inscribed with a microscopic brand inscription. Laser Inscription The DIAMONNA™ inscription prevents unscrupulous resale as a mined diamond and identification for warranty services. Our micro-mark cannot be seen with the naked eye and does not affect beauty. As always, we guaranty it. Diamond TestersDIAMONNA™ contains a high level of carbon (diamond) and will often test as diamond with the thermal diamond tester pens. DIAMONNA™ Gem Grades and SizesGrades: Our various grades are guaranteed for accuracy. The grade has been providedby certified GIA Graduate Gemologists of the Gemological Institute of America. Theseprofessionals are known as the best, most ethical gem analysts in the jewelry industry. Sizes: DIAMONNA’s lab grown crystals weigh slightly less than that of mined diamonds. All carat sizes are presented as “mined diamond equivalent sizes”.

DIAMONNA™ Peace of Mind Warranty™ (Lifetime Gemstone Coverage) Why would anyone buy an alternative diamond without protection? It seems scary. Now you can buy with confidence. The name “MONNA” means “NOBLE” and we havedesigned a unique, noble proposal so you can have peace of mind… and you don’t need to pass the Bar Exam to understand it. Your gem is covered for its beauty and durability! DIAMONNA’s hardness and durability are very similar to that of natural, mined diamonds. Yet even a mined diamond can be damaged when collided with a hard surface. The DIAMONNA PEACE OF MIND WARRANTY™ In the unlikely event that your DIAMONNA™ gem cracks, chips, scratches, fades, clouds, breaks or becomes in any way less than beautiful - DIAMONNA™ will replace it for half price (50% of current value at the time of incident) plus $20 for insured shipping. Period. No fine print or mandatory staff reviews to see if it was your fault, or not. Our customers think this great! It’s like an insurance policy with a 50% deductible…with $0 annual premiums! DIAMONNA™ Peace of Mind Warranty™ ProcessIn the event of damage, simply contact us for return instructions. Once we receive andreview your DIAMONNA, we will arrange settlement for the replacement gem. If stone setting is required, we will make the appropriate arrangements as well. Warranty Contact: 1-888-389-0889 — or — [email protected]

Care For Your Gem Proper Care In order to keep your DIAMONNA spectacularly beautiful, it is important to keep it clean.Home cleaning should be done with a soft toothbrush and a mix of liquid dish detergent and hot water. Brush, Rinse and Wear. Jewelers can work on DIAMONNA as if it were a Sapphire. Avoiding Damage Even mined diamonds can chip & scratch. DIAMONNA gems boast a hardness even greater than Sapphire, yet as with all fine jewelry, please avoid blunt impacts with any hard surfaces. ServiceIn order to maintain your warranty, please allow us to perform any and all professional repairs or sizing services.

The Brilliant Diamond Alternative™ DIAMONNA™ 25 North Main Street Ashland, OR 97520 888-389-0889 www.diamonna.comDiamonna is a wholly owned subsidiary of GoldCraft West, Inc. dba Gold&Gems Fine Jewelry - a proud Hansen Family company. *DIAMONNA™ is not a mined diamond. We cannot be held accountable for false consumer claims. Please disclose the true identity of your DIAMONNA™ diamond al-ternative if serviced by a jeweler, or  if selling. DIAMONNA™ hereby removes ourselves from any liability brought forth by any lack of disclosure by you and any DIAMONNA™ owner.