JTB ANNUAL REPORT 2021-22

["\u201cDigital marketing, public relations, research and marketing intelligence, and sales, operated at optimal levels keeping Jamaica top of mind.\u201d ANNUAL REPORT 2021-2022 | 146","APPENDIX I DESTINATION PERFORMANCE 2021 2020 2021 % CHANGE TOTAL VISITORS 880,404 1,464,399 66.3% 449,271 70,766 -84.2% Stopover Arrivals 1,329,675 15.5% Cruise Passenger Arrivals 1,535,165 72.5% Total Visitors 1,211 2,088 -84.4% Stopover Arrival Earnings US$M 45 7 66.8% Cruise Passenger Earnings US$M 2,095 Gross Foreign Exchange Earnings US$M 1,291 STOPOVER ARRIVALS BY REGION STOPOVER ARRIVALS BY REGION 2020 2021 2021 % CHANGE MARKET USA 637,505 1,278,679 100.6% Canada 132,014 67,184 SHARE -49.1% UK & Northern EU 58,670 75,478 87.3% 28.6% Continental EU 19,555 11,271 4.6% -42.4% Caribbean 15,685 21,409 5.2% 36.5% All Others 16,975 10,378 0.8% -38.9% Total 880,404 1.5% 66.3% 1,464,399 0.7% 100.0% 147 | JAMAICA TOURIST BOARD","Cruise Passenger Arrivals 2020 & 2021 2020 2021 % CHANGE DESTINATION 1,327.1 1,115.2 -16.0% 1,131.6 650.1 -42.5% Bahamas 333.1 -3.3% Cozumel (Mexico) 344.5 245.7 -44.2% Dominican Republic 440.4 232.5 -46.6% US Virgin Islands 435.5 210.2 -38.7% St. Maarten 343.1 146.2 -42.9% Belize 256.0 136.0 -47.6% Curacao 259.4 93.6 -68.6% Aruba 297.9 90.3 -80.6% St. Lucia 465.4 80.6 -68.9% Puerto Rico 259.4 70.6 -84.3% Antigua and Barbuda 449.3 70.1 -68.1% Jamaica 219.4 70.0 -72.1% British Virgin Islands 250.5 50.8 -56.9% Barbados 118.0 25.0 -84.6% Dominica 162.5 24.3 -76.1% Grenada 101.6 12.0 27.7% St. Vincent & the Grenadines - -100.0% Bermuda 9.4 - -100.0% Cayman Islands 535.7 - -100.0% Turks & Caicos Islands 205.9 Martinique 170.4 Source: CTO data supplied by member countries CARIBBEAN TOURIST ARRIVALS 2017-2021 ANNUAL REPORT 2021-2022 | 148","APPENDIX I VISITOR ARRIVALS 2007-2021 YEAR STOPOVERS CRUISE PASSENGERS \u00b9 TOTAL VISITORS 2007 1,700,785 1,180,733 2,881,518 2008 1,767,271 1,093,273 2,860,544 2009 1,831,097 2,754,331 2010 1,921,678 923,234 2,831,654 2011 1,951,752 909,976 3,078,764 2012 1,986,085 1,127,012 3,306,632 2013 2,008,409 1,320,547 3,274,102 2014 2,080,181 1,265,693 3,504,228 2015 2,123,042 1,424,047 3,692,384 2016 2,181,684 1,569,342 3,837,835 2017 2,352,915 1,656,151 4,276,189 2018 2,472,727 1,923,274 4,318,600 2019 2,680,920 1,845,873 4,233,266 2020 880,404 1,552,346 1,329,675 2021 1,464,399 449,271 1,535,165 \u00b9 Includes armed forces on naval vessels. 70,766 VISITOR ARRIVALS 2000-2021 149 | JAMAICA TOURIST BOARD","SUMMARY OF MAIN INDICATORS 2020 2021 % Change 2021\/20 Total Visitors [Stopover & Cruise Arrivals] 1,329,675 1,535,165 1. Total Stopovers 880,404 1,464,399 15.5 798,290 1,332,574 66.3 Foreign Nationals 82,114 66.9 Non-Resident Jamaicans 880,404 131,825 60.5 Market Region 637,505 1,464,399 66.3 USA 132,014 1,278,679 100.6 Canada 78,225 -49.1 Europe 15,685 67,184 10.9 Caribbean 13,827 86,749 36.5 Latin America 1,554 21,409 -47.6 Asia & Pacific 1,594 7,242 10.1 Other Countries 449,271 1,711 -10.6 2. Cruise Ship Passengers 25,210 1,425 -84.2 3. Tourist Accommodation 20,492 70,766 17.0 Hotel Rooms* 16,204 29,493 20.8 4,288 24,758 22.2 All-Inclusive 4,718 19,803 15.6 Non All-Inclusive 1,998 4,955 -38.8 Other Rooms 2,104 4,735 0.0 Guesthouses 616 1,998 0.8 Resort Villas & Cottages 2,121 0.0 Apartments 9.4 4. Average Length of Stay 22.5 616 -3.2 Foreign Nationals 1,291 12.0 Non-Resident Jamaicans 9.1 62.3 5. Visitor Expenditure (US$ Million)** 1,245 25.2 Stopovers 139.27 2,095 67.7 Average Expenditure\/Person\/Night US$ 21.8 Cruise Passengers 45 2,088 -84.4 Average Expenditure\/Person US$ 101.22 169.63 0.0 * Excluding closed rooms. 7 101.22 ** Revised ANNUAL REPORT 2021-2022 | 150","APPENDIX I TOTAL STOPOVER ARRIVALS BY MONTH 2017-2020 January 2017 2018 2019 2020 2021 February March 185,873 194,609 216,509 227,200 43,831 April 186,670 193,575 220,046 235,740 43,798 Jan-Apr 212,600 236,818 271,742 111,191 73,646 May 205,822 204,734 232,834 82,702 June 790,965 829,736 941,131 0 243,977 July 181,669 195,491 210,664 574,131 122,522 August 211,119 229,261 238,888 166,046 September 248,626 257,050 270,462 0 183,676 October 192,878 206,034 214,780 7,188 153,560 November 131,416 134,910 144,583 41,941 100,654 December 157,380 162,552 176,514 43,813 118,534 May-Dec 187,062 196,546 202,783 28,648 152,097 Jan-Dec 251,800 261,147 281,115 45,106 223,333 % inc\/Dec 1,561,950 1,642,991 1,739,789 49,413 1,220,422 2,352,915 2,472,727 2,680,920 90,164 1,464,399 306,273 7.8 5.1 8.4 880,404 66.3 -67.2 STOPOVER ARRIVALS 2017-2021 151 | JAMAICA TOURIST BOARD","STOPOVER VISITORS BY MARKET SHARE 2018-2021 STOPOVERS IN THOUSANDS % CHANGE COUNTRIES 2018 %SHARE 2019 %SHARE 2020 %SHARE 2021 %SHARE 2021\/20 USA 1,628.4 65.9 1,838.9 68.6 637.5 72.4 1,278.7 87.3 100.6 Canada 400.0 16.2 395.6 14.8 132.0 15.0 67.2 4.6 -49.1 Europe 328.4 13.3 320.6 12.0 78.2 8.9 86.7 5.9 10.9 Caribbean 67.5 2.7 71.8 2.7 15.7 1.8 21.4 1.5 36.5 Latin America 33.9 1.4 38.9 1.5 13.8 1.6 7.2 0.5 -47.6 Other countries 14.6 0.6 15.1 0.6 0.4 3.1 0.2 -0.4 100.0 2,680.9 100.0 3.1 100.0 100.0 66.3 Total 2,472.7 880.4 1,4646.4 STOPOVER VISITORS BY MARKET SHARE 2018-2021 ANNUAL REPORT 2021-2022 | 152","APPENDIX I HOTEL ROOM OCCUPANCY BY RESORT AREA 2020 & 2021 HOTEL ROOM NIGHTS SOLD BY RESORT AREA 2020 & 2021 153 | JAMAICA TOURIST BOARD","STOPOVER VISITORS BY MARKET SHARE 2017-2021 HOTEL OCCUPANCY TOURIST ACCOMMODATION INVENTORY* 2017-2021 CATEGORY 2017 2018 2019 2020 2021 +\/- % % SHARE [# PROPERTIES] 2021\/20 CHANGE 2021 2021\/20 <= 50 rooms 116 113 123 86 115 29 54.8% 6 33.7% 14.0% 51-100 32 31 27 22 28 2 27.3% 6.4% 6 20.0% 24.8% 101-200 16 15 14 10 12 17 15.4% 36.3% 26 29.8% 63.7% > 200 rooms 43 44 45 39 45 43 26.0% 22.5% 1 27.4% 24.4% All-Inclusive 77 74 76 57 74 2 0.6% 49.5% - 0.6% 3.6% Non-All-Inclusive 130 129 133 100 126 46 0.0% 100.0% 6.6% All Hotels 207 203 209 157 200 Guest Houses 532 510 510 170 171 Resort Villas 948 968 970 345 347 Apartments 401 371 371 25 25 Total 2,088 2,052 2,060 697 743 Accommodation Category [# Rooms] 2017 2018 2019 2020 2021 +\/- 2021\/20 % Change % Share 2021\/20 2021 <= 50 rooms 2,908 2,857 3,379 2,327 2,970 643 27.6% 2,218 1,889 1,515 1,909 394 26.0% 12.0% 51-100 2,250 2,147 1,949 1,339 1,629 290 21.7% 7.7% 17,869 17,876 15,311 18,250 2,939 19.2% 6.6% 101-200 2,242 19,933 19,510 16,204 19,803 3,599) 22.2% 73.7% 5,158 5,583 4,288 4,955 667 15.6% 80.0% > 200 rooms 16,742 25,091 25,093 20,492 24,758 4,266 20.8% 20.0% 3,726 3,730 1,998 1,998 845 73.3% 83.9% All-Inclusive 18,738 3,204 3,165 2,104 2,121 1,005 90.1% 6.8% (17) -2.7% 7.2% Non-All-Inclusive 5,404 818 811 616 616 (6,099) 26.1% 2.1% 32,839 32,799 25,210 29,493 100.0% All Hotels 24,142 Guest Houses 3,829 Resort Villas 3,162 Apartments 718 Total 31,851 Accommodation * Excluding closed properties. ANNUAL REPORT 2021-2022 | 154","APPENDIX I EMPLOYMENT IN THE ACCOMMODATION SECTOR BY RESORT AREA 2017-2021 RESORT AREAS 2017 2018 2019 2020 2021 Montego Bay 21,126 22,081 22,367 10,796 13,611 Ocho Rios 10,240 11,181 11,714 7,928 9,995 Negril 11,874 12,027 11,784 6,365 8,024 Kingston 2,082 2,063 2,342 2,775 3,498 Port Antonio 1,520 1,475 1,425 1,079 Southcoast 1,597 1,589 1,594 856 2,439 Total 48,439 50,416 51,226 1,935 38,646 30,655 155 | JAMAICA TOURIST BOARD","ESTIMATED GROSS FOREIGN EXCHANGE EARNINGS YEAR J$,000 **US$,000 2007 131,911,828 1,910,105 2008 144,054,881 1,975,519 2009 170,380,650 1,925,423 2010 174,868,701 2,001,244 2011 172,878,165 2,008,343 2012 184,170,856 2,069,568 2013 212,903,531 2,112,767 2014 250,004,097 2,244,443 2015 281,818,505 2,402,340 2016 326,464,982 2,608,798 2017 385,703,226 3,010,291 2018 428,785,878 3,305,472 2019 488,395,575 3,638,769 2020 187,711,079 1,290,554 2021 317,384,271 2,095,084 ** Exchange rate used is taken from the Bank of Jamaica\u2019s published average annual exchange rate. VISITOR EXPENDITURE 2012 - 2021 *Revised ANNUAL REPORT 2021-2022 | 156","APPENDIX I JAMAICA TOURIST BOARD BUDGET YEAR J$,000 US$,000 JAMAICA TOURIST BOARD BUDGET APPROVED 2002\/03 1,671,751 34,828 2012\/13 - 2021\/22 2003\/04 1,487,926 29,759 2004\/05 1,648,176 25,753 2005\/06 1,905,380 30,244 2006\/07 2,190,759 33,193 2007\/08 2,594,236 39,011 2008\/09 2,737,796 38,561 2009\/10 3,113,302 37,523 2010\/11 2,568,510 28,539 2011\/12 2,401,040 27,598 2012\/13 2,610,941 30,011 2013\/14 2,823,516 29,108 2014\/15 3,066,662 28,395 2015\/16 3,387,418 30,017 2016\/17 4,101,884 33,622 2017\/18 4,333,694 32,341 2018\/19 4,373,330 33,641 2019\/20 4,561,744 34,299 2020\/21 5,091,993 34,972 2021\/22 4,946,866 32,271 157 | JAMAICA TOURIST BOARD","APPENDIX II BOARD OF DIRECTORS COMPENSATION FY 2021\/2022 POSITION FEES TRAVELLING \/ PENSION OTHER TOTAL MILAGE $ ALLOWANCES YEAR $ $ 2021\/2022 326,500 $ $ 929,950 2021\/2022 225,900 225,900 John Lynch, CD Chairman 2021\/2022 217,500 603,450 217,500 John Byles Member 2021\/2022 129,500 129,500 Josef Forstmayr, OD Member 2021\/2022 155,500 155,500 Philipp Hofer Member 2021\/2022 219,000 219,000 Nicola Madden-Greig, OD Member 2021\/2022 130,700 130,700 Fred Smith, JP Member 2021\/2022 137,200 137,200 Bertram Wright, CD Member 2021\/2022 84,000 84,000 Hyacinth Lightbourne Member 2020\/2021 55,500 55,500 Tanikie McClarthy Allen Member 2020\/2021 88,000 88,000 Adam Stewart, CD Member 1,769,300 2,372,750 Clifton Reader Member TOTAL SENIOR EXECUTIVE COMPENSATION FY 2021\/2022 POSITON OF SENIOR YEAR SALARY GRATUITY PERFOR- MOTOR PENSION OTHER NON- TOTAL EXECUTIVE $ MANCE VEHICLE ALLOWANCES CASH $ INCENTIVE UPKEEP\/ VALUE BENEFITS 20,732,236 5,278,611 OF ASSIGNED $ 38,570,847 1,600,259 888,485 $ 3,233,092 CAR 7,294,728 1,752,935 $ 13,145,249 Donovan White 2021\/ 1,637,092 1,422,362 - 7,820,000 No 4,600,000 140,000 4,961,374 2022 4,925,803 1,148,954 8,603,247 Director of Tourism (Contract) Camile Glenister 2021\/ 280,151 282,858 No 181,338 2022 D\/Director of Tourism -Marketing (Contract) Peter Mullings 2021\/ - 1,697,148 No 2,400,437 2022 Head Technology and Administration (Contract) Errol Jones 2021\/ - 1,697,148 No 204,772 2022 - 1,697,148 No 831,342 Chief Financial Officer (Contract) Odette Soberam Dyer 2021\/ 2022 Regional Director - Jamaica (Contract) ANNUAL REPORT 2021-2022 | 158","APPENDIX II SENIOR EXECUTIVE COMPENSATION FY 2021\/2022 POSITON OF SENIOR PERFOR- MOTOR PENSION OTHER NON- TOTAL EXECUTIVE YEAR SALARY GRATUITY MANCE VEHICLE ALLOW- CASH UPKEEP\/ VALUE Yes ANCES BENEFITS Donald Dawson INCENTIVE OF ASSIGNED Yes Yes US$ Deputy Director USA 2021\/ US$ - US$ CAR No 64,852 US$ 2022 88,491 - 1,702 US$ CDN$ 164,488 Angella Bennett CDN$ - CDN$ 9,444 - CDN$ 82,698 CDN$ Regional Director Canada 2021\/ 112,330 5,011 (Contract) 2022 13,212 GBP \u00a3 213,251 GBP \u00a3 35,584 Elizabeth Fox 2021\/ GBP \u00a3 1,464 GBP \u00a3 EURO GBP \u00a3 2022 50,767 EURO 5,688 93,503 Regional Director UK EURO EURO 62,196 EURO 1,945 Gregory Shervington 2021\/ 67,419 8,760 140,320 2022 Regional Director Europe (Contract) 159 | JAMAICA TOURIST BOARD","JAMAICA TOURIST BOARD - WORLDWIDE JAMAICA CANADA ASIA REPRESENTATIVES: KINGSTON 303 Eglinton Avenue East, 64 Knutsford Boulevard Suite 200 JAPAN Kingston 5 Toronto, Ontario M4P 1L3 Connect Worldwide Jamaica, West Indies Tel:\t(416)\t482-7850 Japan Co. Ltd. Tel:\t(876)\t929-9200 Fax:\t(416)\t482-1730 Cross\tOffice\tUchisaiwaicho\t#708 Fax:\t(876)\t929-9375 Email:\[email protected] 1-18-16 Nishi Shinbashi Email:\t\[email protected] Minato-ku UK\/EUROPE Tokyo 105-0003 MONTEGO BAY 1-2 Prince Consort Road Tel:\t+81\t3\t4360\t5643 Montego Bay Convention Centre London, England SW7 2BZ Email:\[email protected] Rose Hall, Montego Bay United Kingdom Jamaica, West Indies Tel:\t(44)\t207-225-9090 Tel:\t(876)\t952-4425 Email:\[email protected] Fax:\t(876)\t952-3587 CONTINENTAL EUROPE UNITED STATES (US) GERMANY (REGIONAL OFFICE) 5201 Blue Lagoon Drive, c\/o The Jamaican Embassy Suite\t#670\t Schmargendorfestr. 32 Miami, FL 33126 12159 Berlin-Friedenau Tel:\t(305)\t665-0557 Federal Republic of Germany Fax:\t(305)\t666-7239 Tel:\t49\t30\t85\t99\t45\t18\t US Toll Free 1-800-233-4582 Fax:\t49\t30\t85\t07\t92\t87\t Email:\t\[email protected] Email:\[email protected] GROUPS & CONVENTIONS REPRESENTATIVES:\t 5201 Blue Lagoon Drive, Color Travel Services Suite\t#670 Providing representation services for Miami, FL 33126 the\tfollowing\tcountries: Tel:\t(305)\t665-0557 Fax:\t(305)\t666-7239 BENELUX US Toll Free 1-800-233-4582 Email:\[email protected] - Belgium LATIN AMERICA MARKETING - The Netherlands REPRESENTATIVE Global Marketing & Sales - Luxemburg 1580 Sawgrass Corporate Parkway Suite 130, Sunrise DACH Florida, 33323 Tel:\t(305)\t665-0557\text.\t580\t - Germany Fax:\t(305)\t666-7239\t Email:\[email protected] - Austria - Switzerland FRANCE SPAIN\/PORTUGAL ITALY Color Travel Services PO Box 2073 3440DB Woerden The Netherlands Tel:\t(31)\t348-430829 Fax:\t(31)\t348-482307 Email:\[email protected] ANNUAL REPORT 2021-2022 | 160","","","www.visitjamaica.com"]