Microsoft PowerPoint - Presentation1

Group Name: The Ordinary Event Marketing Proposal Event Description Event Name : Diabetes Run Event Type : Social Event Location : Kendrick Park in Sheridan, WY Date : Saturday, 31 May st Event Overview : This event is going to conduct for the people with diabetes and there is a social awareness creation through running. SmithKline Beecham Pharm., Coca Cola, and local physicians are sponsoring the launch and refreshment drink. There will be runners along with their family. Event Marketing Market Analysis and Planning: A successful event mostly depends on proper planning process. Analyzing the market is our first target because if there is poor attendance with unnecessary guest, the event will have no outcome. We will take all necessary steps for measuring the current situation of the market and a minimum forecast of the guest participation. If we find at least 35% of the guest will attract naturally to join, then we will cover remain 65% with our strong promotional strategy. And if the situation is worse, then we will follow different strategy. Advertising and Promotion: For the advertisement & promotion we will try to grab the full attention of our target customer through different media, like Poster, Flex banner, Bill board, Tv & Radio, Website, Strategic Partnership with local trade group, Video promoting, Facebook advertising and Others Social Media etc. We will try to cover all possible media within budget and depending on the nature of the event and audience.

Step: 1 The main feature of this event is social Establish the features awareness about diabetes. of the product Step: 2 The target segment for this event should Identify customers be based on age. Old age people with (segmentation) diabetes are main customer for the event. Step: 3 A proper planning for the runner and also Plan to meet audience their family who will come along with them. Necessary arrangement should take needs for every group of audience. Step: 4 Analyze consumer Consideration about the consumer buying behavior. How the attendee will choose or decision-making make decision about participation. process Step: 5 As the cost for the whole program will Establish price and come from sponsorship so there will be no ticket program ticket price. We can arrange free registration to estimate the participants. Promoting the event is extremely Step: 6 important. Full information should Promote the event available about why this event is special. Step: 7 The effectiveness of all efforts needs to be Evaluate marketing carefully monitored. There are three stages efforts when research can be conducted: prior, during and after the event.

National Restaurant Association Hotel & Motel Show Event Marketing Proposal Event Description Event Name : Hotel & Motel Show Event Type : Commercial Event Location : Date : Event Overview : This annual trade show brings together over 76,000 foodservice and hospitality professionals from across the nation and around the world to see and taste the newest products, equipment and services and to hear industry leaders share their insight. Educational seminars coincide with the trade show. Event Marketing Market Analysis and Planning: A successful event mostly depends on proper planning process. Analyzing the market is our first target because if there is poor attendance with unnecessary guest, the event will have no outcome. We will take all necessary steps for measuring the current situation of the market and a minimum forecast of the guest participation. If we find at least 35% of the guest will attract naturally to join, then we will cover remain 65% with our strong promotional strategy. And if the situation is worse, then we will follow different strategy. Advertising and Promotion: For the advertisement & promotion we will try to grab the full attention of our target customer through different media, like Poster, Flex banner, Bill board, Tv & Radio, Website, Strategic Partnership with local trade group, Video promoting, Facebook advertising and Others Social Media etc. We will try to cover all possible media within budget and depending on the nature of the event and audience.

Step: 1 This mainly a trade show for the Establish the features professional who are related with hotel of the product and motel business. Step: 2 Professionals who are related with hotel Identify customers and motel business are the main target. (segmentation) Others customer and person with interest can also join. Step: 3 All necessary arrangement should take for suppose participants Plan to meet audience every group of couple, international children, family, needs guest etc. Step: 4 Analyze consumer Consideration about the consumer buying behavior. How the participants will choose decision-making or make decision about participation. process Step: 5 There can be high price on entry ticket Establish price and because the event is for the professionals ticket program and persons with high profile. Full information should available about Step: 6 why this event is special. General media Promote the event and strategic alliance with local business group can be used as advertising media. Step: 7 The effectiveness of all efforts needs to be Evaluate marketing carefully monitored. There are three stages efforts when research can be conducted: prior, during and after the event.

Group Name: The Ordinary Event Marketing Proposal Event Description Event Name : Virginia City Camel Race Event Type : Sports Event Location : Virginia City, NV Date : Event Overview : What started as a hoax is now a tradition in Virginia City, NV. This is the 44 year that jockeys will mount high spirited dromedaries for th the Virginia City International Camel Races and the fun will be begin again through this event. This types of traditional sporting event attract mass people even from different countries. Event Marketing Market Analysis and Planning: A successful event mostly depends on proper planning process. Analyzing the market is our first target because if there is poor attendance with unnecessary guest, the event will have no outcome. We will take all necessary steps for measuring the current situation of the market and a minimum forecast of the guest participation. If we find at least 35% of the guest will attract naturally to join, then we will cover remain 65% with our strong promotional strategy. And if the situation is worse, then we will follow different strategy. Advertising and Promotion: For the advertisement & promotion we will try to grab the full attention of our target customer through different media, like Poster, Flex banner, Bill board, Tv & Radio, Website, Strategic Partnership with local trade group, Video promoting, Facebook advertising and Others Social Media etc. We will try to cover all possible media within budget and depending on the nature of the event and audience.

Step: 1 This is mainly a sporting event and sports Establish the features lovers are the main focus along with of the product tradition. Step: 2 The segment for this type of event should Identify customers cover whole country even it can include (segmentation) different neighboring country also. Step: 3 There will be people from different place, Plan to meet audience age, language, food etc. so all necessary arrangement should take for every group needs of audience. Step: 4 Analyze consumer Consideration about the consumer buying behavior. How the attendee will choose or decision-making make decision about participation. process Step: 5 As the event is traditional for the local so Establish price and there should different categories in price ticket program of ticket suppose for foreigners, student, local people etc. Many people even try every to join this Step: 6 type of program but they need proper Promote the event information about the timings and so on. Full information should available to all. Step: 7 The effectiveness of all efforts needs to be Evaluate marketing carefully monitored. There are three stages efforts when research can be conducted: prior, during and after the event.

Group Name: The Ordinary th THM 7 Batch • Sukhdeb Biswas 22 • Symum Al Sihab 60 • Subrata Bhowmick 64 • Pranta Saha 78