Finding Your Nook and Cranny

Title:Finding Your Nook and CrannyWord Count:451Summary:Online or off, a time tested method of succeedingin business is to focus on an unexploited area.You are probably wondering how. Here is youranswer.Keywords:keywords, research, keyword, wordtracker,

keyword discovery, overture, dreaming, business,Article Body:Online or off, a time tested method of succeedingin business is to focus on an unexploited area.You are probably wondering how. Here is youranswer.Finding Your Nook and CrannyWhen we talk about a nook, we are simplyidentified a very focused area of business. Thereare a zillion sites selling movies, but very fewselling French movies from the 1960s. If there issufficient interest in such movies, you couldbuild a business around selling such classicmovies. This concept applies to any business arearegardless of whether you are selling products oroffering services.You need to do some daydreaming. Most people make

the mistake of focusing on a subject that theythink will make a ton of money. Problems can occurwith this approach because if you have no inherentinterest in the area besides money, you willeventually grow disillusioned with it. If you aregoing to start a business, you want it beenjoyable. If it is just another job, you havemade a bad mistake. This brings us back todaydreaming.You need to give serious thought to your interests,and not just your interests today. What have youalways been interested in? Don 抰 worry about howyou will make money, just focus on the subjectmatter. Remember the clich??find something youlove and the money will follow. This is exactlywhat you want to do. Once you have an idea, it istime to figure out how to make money off of it.For a web business, you want to focus on somethingknown as keyword research. Keyword research iscrucial because you can type in a phrase and see

the exact phrases people have used to search onGoogle, Yahoo and MSN that incorporate the world.Even better, you can see how many people use thephrase each day. Doing keyword research lets youdetermine if there is enough interest in your areaand the exact phrases your prospects are using tofind things in the area. It doesn 抰 get muchbetter than that!There are a variety of tools you can use. Overtureoffers a free tool that will give you a generalidea, but is not the most accurate. Wordtrackeris much better, but will set you back a few bucks.Keyword Discovery is similar, but runs a few moredollars yet. Regardless of your choice, make sureto use one of these for keyword research.Once you identify the phrases used by yourprospects, you can determine if there is enoughinterest in your nook. You can also identify theexact phrases they are using and tailor your siteand marketing to those phrases.