NECC-Presentation-UPDATED-BY-CHARLOTTE

Outline1) Project Aims and Objectives2) Limitations, Ethics and Confidentiality3) PEST Analysis4) Methodology5) Secondary Research6) Primary Research7) Key Themes Identified8) Main Findings From Our Research9) Our Recommendations10)Conclusions

Aims and Objectives“How can the NECC increase participation andengagement among new and existing female members?”

Secondary Research Literature Review ONS Legislation Other Networks Other Chambers of Commerce

Primary Research Preliminary Discussions Academic Interviews Non-member Interviews  Current NECC Marketing CONTACT Magazine, Bulletin and APP Website Analysis

Preliminary discussions  IF Conference  Eversheds “Women in Business” Event

Academic InterviewsParticipantsFindings

Further Interviews  Members  Non-members  Findings

Analysis of the Findings

Recommendations  Database  Marketing  Events

Conclusions

Thank you for your attention!Please feel free to ask any questions! 