Digital Marketing Tips and Tricks

Digital Marketing Tips and Tricks Created by James Hatcher

Combine SEO and Content Marketing The more visitors you bring to your site, all things being equal, the higher your ROI. This is one of the reasons it’s important to have several social platforms and have links on your content so visitors can easily share your content. Knowing where a visitor is in the conversion process isn’t always easy, but, if you’ve done a good job of coding content (applying tracking codes so you know what type of content drove them to visit your site) and use tools that let you track where visitors have been before, you can make an educated guess as to what content they need.

Have a Visible Presence on Relevant Social Media Platforms For this reason, you need to build your online presence on social media networks of relevance. Note that there are plenty of social networks available but you need to identify where your customers spend most of their time and target them there. Pick those that are relevant to your business and prospects and build your online presence there.

Optimize Your Website for Mobile- First Browsing To ensure your content is mobile friendly, your website and social media networks are accessible on desktops and mobile devices. Customers are mostly using smartphones and tablets to access the web.

Use the Right Tools Digital marketing is an amalgamation of different strategies aimed at a plethora of channels, like SEO, PPC, social media, and so on. In order to ensure that you have an integrated marketing mix, you need the right digital marketing tools to help you run effective campaigns. You also need to develop expertise in using them and applying the insights in the right context.

Be Awesome at Design Design underpins much of what makes digital marketing success. Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have good design skills. Not all of us are whiz kids when it comes to design, but there are some tools to help.

Spend on Digital Advertising Digital advertising, including PPC (pay per click) Google Ads, YouTube Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, Snapchat, Tiktok are all things you could test in order to deliver digital marketing success.

Use Infographics People love infographics because they are attractive. Note that our brains can process pictures must quicker than text. A picture is worth a thousand words, and people will share them more often than texts.

Closely Watch Your Analytics Almost the other end of the spectrum from creativity is analytics, but that’s exactly the combination you need for digital marketing success. Google Analytics is perfect for understanding critical elements of your website and how visitors navigate through it. If you’re trying to learn how to gain insights from Google Analytics, you can use the Google Data Studio to give it a test drive using data from Google’s e-commerce site.

Thank You!