Smash Pro Brochure Volume

Click image to view VideoHow the journey startedIncreasing pressure on profitability, as the result Each business retains their independenceof escalating operational costs, linked to the ever with all the benefits of a franchised group.changing business- and legal compliance Smash-Pro provides leadership specificallyenvironment, created an urgent need for new and relating to financial challenges faced in thecreative thinking and initiatives to survive and industry.prosper. This resulted in an investigation for allpossible solutions. Another vital focus is the promotion andExtensive consultations with experts as well as elevation of the image of the \"Panel Beatinglegal specialists in this field followed the past 3 Industry\". We are committed to help changeyears. any negative public perceptions that mightThe conclusion reached by all experts, and exists by positioning the brand ascondoned by legal counsel are that collective \"Automotive Repair & Renew Specialists\"bargaining, thus the establishment of a franchised Research has shown that such an initiative isorganization, would be the only solution for the timely and vital for future growth.specific challenges relating to the industry.Smash-Pro (Pty) Ltd has been registered as a The management vests in Thys Cronje, BenFranchise Group with the vision. We strive to van Rensburg, and Abie Nell whom amongstunite Independent Businesses into a new entity them possess the necessary passion, skillswith mutual beneficial results for all Industry roll- and experience to successfully provideplayers. leadership to the organization.

INDEXTHE FACTS (1-2)THE VISION- Smash Pro Initiative (3)- Independent Partnership (3)BENEFITS- Summary (4)- National Brand (5-6)- Communication & Marketing Website (7)- CSI Program Arvato (8)- Parts & Equipment Trading Platform (9)- Financial Advice (10)- Collective Bargaining (10)THE PROPOSAL (11)MEMBERSHIP (12)

THE FACTS • No united MBR grouping exists across the regions of Southern Africa with a single recognizable brand that can be contracted by Industry Roll players and the Public at large. • Industry Associations such as SAMBRA & CRA exists, to ensure that quality & standards are maintained. Due to the nature of their constitutions, as well as legal restraints (such as the Competition- & Consumer Acts) they are prevented from negotiating as a collective, regarding fair pricing of labour, parts & services. This lack of unity is a barrier to business success in the 21 century! • This confusing situation manifested in many negative effects such as manipulation, mistrust and fear. Division developed amongst MBR’s, and unity, which is a key factor for mutual success in the industry is being restrained. • The good news is that there are a multitude of successful and proudly independent MBR businesses across the face of Southern Africa. (+1500) They already have the experience and infrastructure in place. 1

THE FACTS Other industries organized successfullyGLASS RETAILTYRES HARDWARE 2

THE VISIONThe Smash-Pro VISION is to promote the professionalREPUTATION of the MBR Industry. Changing &RESTORING Consumer and Industry perception from thetraditional \"Panel Beater\" to that of the modern era ofthe \"Automotive Repair Specialist\" SMASH PRO INITIATIVE We invite Independent & established Automotive Repair Specialists (aka Panel Beaters) all over the regions South Africa to join the \"SMASH PRO\" initiative as independent partners!INDEPENDENT PARTNERSHIP?At first glance these two concepts seem tobe in direct opposition to each other, but itneed not be. To retain Independence in aworld striving for convergence is achallenge to every business, no matterhow successful it has been to date.Technology has demolished all information barriers. Information is availableon a 24/7 basis at your fingertips to both consumers and industry rollplayers. Mobility is the key - decision and action is required immediately.The ‘mouse rules” and the “phone became smart”! MBR leaders(successfulentrepreneurs in their own right), has realized that “the cheese is moving”,that “technology” needs to be harnessed. A plan of action with much urgentconsultation & research was commissioned to establish the facts and planfor future success. 3

MEMBERSHIP BENEFITS: National Brand Communication & Marketing Website CSI Program Parts & Equipment Trading Platform Financial AdviceCollective Bargaining 4

MEMBERSHIP BENEFITSNational Brand:An easily recognizable BRAND (Logo) is being established that the generalpublic and industry roll players can go to and trust for quality Product andService delivery on a national basis. Each member benefits Directly from thenational brand exposure& professional footprintEach member take responsibility to promote the SMASH PRO image:Display the agreed SMASH PRO Logoprominently at business entranceDisplay the SMASH PRO Credo in thebusiness reception areaEnsure information on the SMASH PROnational website stays updatedSMASH PRO conduct strategic national 5marketing & awareness campaigns onbehalf of its members in Printed,Electronic and Social Media

MEMBERSHIP BENEFITSNational Brand: ACCOUNTABILITY: INDUSTRY STANDARDS & PROUDLY SOUTH AFRICAN:SMASH PRO is a Proudly South African Group of AutomotiveRepair and Renew Specialists (also known as Panel Beaters)promoting unity and business in the markets where ourmembers trade This unique national network of established businesses is striving to enhance and change the image and reputation of the Panel Beater Industry forever!All service providers subscribe to the highest industry benchmarking andstandards. Membership to the official Industry Employers' organization,(SAMBRA), recognized by Government & DTI is compulsory. Dualmembership with CRA (Also an employers organization) is welcomed.SMASH PRO strives to strengthen industry associations. This ensures IndustryStandards, Ethics, Training and Development. Consumers can trust and keep every service provider accountable. 6

MEMBERSHIP BENEFITSCommunication & Marketing Website:Business to Business:Members have access to an exclusive electronic business platform(Secure & Advance website) where relevant information relatingto all aspects of the industry is communicated. Members are alsoencouraged to contribute as confidentiality is guaranteed. Business to Customer: Enabling the public to locate a MBR Specialist anywhere in the regions of South Africa. Access to the Web via PC’s, Smartphones & Tablets is already major communication tools. Only 30% of vehicles are ensured and 89% of vehicle owners have cellphones. Informed decision making is available 24/7, Word of Mouth (social media) is everywhere. The MBR that will survive & prosper needs to be visible and connected.The public is enabled to research a service provider according toContact & location detail, OEM Approvals, Insurance Companyapprovals & CSI ratings etc. SMASH PRO facilitates: Search Engine Optimization (SEO), Latest Update of Members Info and Industry related Business Information, providing & maintaining strategic links. Communication with Industry Associations, OEM’s & Insurance Industry. Campaigns to inform and attract consumers, also aimed at the 70% uninsured market.See more general detail at www.smashpro.co.za 7

MEMBERSHIP BENEFITSArvato CSI Program:ACE gathers customer data at the point ofbusiness transaction/interaction, deploys arelevant survey to your customers in theirpreferred communication format, sendsreminders, collates and analyses thecustomer feedback and within minutes,uploads the statistics and analysis to theACE web portal, allowing you to drawimportant information via the user friendlydashboards and reporting features.Customers are surveyed daily viatelephone, SMS and email. Arvato SouthAfrica has developed the ACE System(Arvato Customer Experience) whichallows for the combination of thesetraditional methods – giving the choice tothe customer. the satisfaction of various stakeholders (business units) in your own supply-chain, leading to the end customer. The feedback will quickly identify strengths and weaknesses in your own organization and provide leverage for your continuous improvement process. Arvato handles more than 300 million in- and outbound calls made each year. Customer surveys document the support-quality and the information-quality provided by our 20,000 employees. Our agents speak 30 languages and are located at over 60 locations worldwide − surely no company could have closer ties to its customers. 8

Parts & Equipment Trading Platform: SMASH PRO contracted IT & SEO Specialists - EAGLE TRAX. a state of the art, web based communication platform on a National Basis, that enables all Industry Professionals & Organizations in the Automotive Industry with the ability to Locate & Advertise Parts & Equipment. This exclusive virtual warehouse is only available on a subscription basis to role- players in the Automotive Industry & provides a unique initiative to trade parts & equipment throughout the regions of South Africa.Participants: OEM's (Original Equipment Manufacturers) Motor Dealerships (OEM Distributors - Parts Departments) Parts & Equipment Importers & Distributors (Supply Chain Partners) Institutional Buyers (Fleet Mgrs. in the Public & Private Sectors) MSR’s - Major Structural Repairers (e.g. SMASH PRO) NSR’s - Non Structural Repairers (e.g. Dent Doctor / Auto Magic) Insurance Companies (Part Sourcing Departments) Members / Users Benefits: Automotive Industry specific Parts & Equipment! Member / User verification prevents fraudulent transactions! 24/7 access to the Virtual Warehouse! Professional experience each & every time! Effective & Time saving results! See more detail at: www.eagletrax.com 9

MEMBERSHIP BENEFITSFinancial AdviceSMASH PRO assists members through a panel ofexperienced industry experts in relation toBusiness Analysis-, Advice-, FinancialManagement Training and Support Services of afinancial natureCollective BargainingSmash-Pro focuses on the business interests and profitability of its membersby advancing optimal trading conditions and unlocking businessopportunities.Our strategy in this regard is: Restore mutual TRUST amongst MBR’s Create and maintain an effective communication channel Provide a profitable trading platform Identify opportunities for collective discounts & purchasing relating to Product-, Part- & Service. Once TRUST is restored through all the above actions, We are position to collectively negotiate with INSURANCE- and OEM Industries regarding the financial aspects of our members businesses. 10

THE PROPOSAL Join the team of established independent MBR businesses. Take up a membership in the SMASH PRO network by means of a monthly membership fee. This network membership is identified as a Franchise to comply with legal requirements relating to collective negotiations regarding matters of a financial nature. Each business retains management and financial independence and only participate in strategy that each business owner will specifically consent to. “Strategy is the direction and scope of an organization over the long- term: which achieves advantage for the organization through itsconfiguration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations\". Refresh Vision, Renew Reputation, Restore Relationships 11

MEMBERSHIPVisit our website www.smashpro.co.za Please complete the informationform found on the navigation bar “CONTACT US” and we will get back too you a.s.a.p. COST: Various membership options. Monthly Membership fee: Agreed Marketing Cost for own account (e.g. Signage at premises) Debit order monthly in advance. No extended contracts, Cancellation: Only Two months’ notice periodUnited we stand, divided we fall. 12