TAR UC_Prospectus Book 2018_FASH

Faculty of Social Science, Arts and Humanities 115 Faculty of Social Science, Arts and HumanitiesThe Faculty of Social Science, Arts & Humanities offers Diploma and Bachelor Degree programmes in Communication, CreativeArts, Hospitality Management, Social Science and Humanities. We assure you that your learning journey with us will be experientially fun-filled and fulfilling as we adopt hands-on learning, practical tasks, challenge your critical thinking, conduct presentations, organise events, apply case studies and undertake internship. We are committed to honing your know-how and expertise to ensure that you have the qualities to stand out in your related fields and to be sought after by the relevant industry. Our high-calibre, well-qualified and industry-experienced academic team welcome you here at the Faculty of Social Science, Arts & Humanities. We mentor you on critical skills that will aid you in academic excellence and professional practices that will pave the way for you to become capable and employable graduates fitting yourself well into the employment market. CEritixcapliltoyre Cthe Wonders of Aprpelaiteivdity CSocmiemnucneitsyCONTENTS Bachelor Degree DiplomaIntroduction • Advertising • AdvertisingGeneral Progression Route • Broadcasting • Broadcast CommunicationMinimum Entry Requirements • Journalism • Journalism • Media Studies • Media Studies • Public Relations • Public Relations • Psychology • Counselling • Fashion Design • Hotel Management • Graphic Design • Tourism • Creative Multimedia • Culinary Arts • Tourism Management • Event Management • Hospitality Management • Multimedia Design • Corporate Communication • Graphic Design • Hospitality and Catering Management • Fashion Design • Event Management • Baking and Cake Artistry • English with Drama • Communication and Media Studies

General Progression Route116 STPM/A Level/ Bachelor (Honours) Degree UEC/equivalent Dual Award Partner with Year 1 • Coventry University, UK Foundation Postgraduate Degree • Sheffield Hallam University, UK SPM/ O Level/equivalent Diploma on credit transfer up to Year 2INTAKESJanuary March May September/October• Foundation • Selected Bachelor Degree • Bachelor Degree • Foundation• Cambridge GCE A Level • Diploma • Selected Bachelor Degree/ programmes only • Foundation • Cambridge GCE A Level Diploma programmes onlyPROGRAMMES OFFEREDDiploma (2 years) on credit transfer Bachelor Degree (3 years)Diploma in Fashion Design • Bachelor of Design (Honours) in Fashion DesignDiploma in Graphic Design • Bachelor of Design (Honours) in Graphic DesignDiploma in Multimedia Design • Bachelor of Creative Multimedia (Honours)Diploma in Mass Communication (Journalism) • Bachelor of Communication (Honours) in Journalism Dual Award withDiploma in Mass Communication • Bachelor of Communication (Honours)(Broadcast Communication) in Broadcasting Model: i) Dual Award only (completed at TAR UC) - • Bachelor of Arts (Honours) English with Drama ii) Dual Award with 1 Semester Study AbroadDiploma in Mass Communication (Media Studies) • Bachelor of Communication (Honours) in Media StudiesDiploma in Mass Communication (Public Relations) • Bachelor of Public Relations (Honours)Diploma in Social Science (Counselling) • Bachelor of Social Science (Honours) in PsychologyDiploma in Hospitality Management (Tourism) • Bachelor of Tourism Management (Honours) Model: Dual Award withDiploma in Hospitality Management (Hotel Management) • Bachelor of Hospitality Management (Honours) 1 Semester Study AbroadDiploma in Hotel ManagementDiploma in Mass Communication (Advertising) • Bachelor of Communication (Honours) in AdvertisingDiploma in Hospitality Management • Bachelor of Hospitality and Catering Management(Hotel Management) (Honours)Diploma in Hotel ManagementDiploma in Culinary Arts (2 years 4 months) • Bachelor of Corporate Communication (Honours)Diploma in Mass Communication (Public Relations) • Bachelor in Tourism Management (Honours) (EventDiploma in Event Management Management)Diploma in Hospitality Management (Tourism) -Diploma in Communication and Media Studies -Diploma in Baking and Cake Artistry (2 years 4 months)For more information on Dual Award, please refer to Page 15.Partner universities for the Dual Award programmes may change from time to time to ensure the best value and quality is offered to students. Students are advised to obtain thelatest information on Dual Award partner university for their programme from the relevant faculty.

Minimum Entry Requirements 117BACHELOR ENTRY QUALIFICATION TARC/DEGREE TAR UC STPM A Level SAM CPU UECBachelor of Full Passes in 2 Passes in 2 ATAR 70 and 70% average Grade B in 5 • Foundation inCommunication relevant subjects relevant subjects minimum Grade in 6 relevant(Honours) in B in 2 relevant subjects relevant subjects Arts (Track A/Advertising subjects Track B)Bachelor ofCommunication OR(Honours) inBroadcasting • Relevant DiplomaBachelor ofCommunication(Honours) inJournalismBachelor of ANDCommunication SPM Credit/O Level Grade C/UEC Grade B in English Language(Honours) in MediaStudiesBachelor of Public Full Passes in 2 Passes in 2 ATAR 70 and 70% average Grade B in 5 • Foundation inRelations (Honours) relevant subjects relevant subjects minimum Grade in 6 relevant relevant subjects Arts (Track A/ B in 2 relevant subjects Track B) subjects AND OR SPM pass in Bahasa Malaysia • Relevant Diploma AND SPM Credit/O Level Grade C/UEC Grade B in English LanguageBachelor of Corporate Full Passes in 2 Passes in 2 ATAR 70 and 70% in 6 relevant Grade B in 5 • Foundation inCommunication relevant subjects relevant subjects minimum Grade subjects(Honours) B in 2 relevant relevant subjects Arts (Track A/ subjects Track B) OR AND • Relevant SPM Credit/O Level Grade C/UEC Grade B in English Language DiplomaBachelor of Full Passes in 2 Passes in 2 ATAR 70 and 70% average Grade B in 5 • Foundation inHospitality relevant subjects relevant subjects minimum Grade in 6 relevantManagement B in 2 relevant subjects relevant subjects Arts (Track A/(Honours) subjects Track B) ORBachelor of Tourism • RelevantManagement Diploma(Honours)Bachelor ofHospitalityand CateringManagement(Honours)Bachelor in Tourism ANDManagement SPM Pass/O Level Grade E/UEC Grade C in English Language**(Honours)(Event Management)** Grade C and above in AELE0364 English Language (1119 Level) conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants who fail English Language at SPM/O Level/UEC level.Note:a) Students without a credit in SPM Bahasa Malaysia are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.b) TARC/TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.c) Equivalent qualifications other than the above will be considered on a case-by-case basis.d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

Minimum Entry Requirements 118BACHELOR ENTRY QUALIFICATION TARC/DEGREE TAR UC STPM A Level SAM CPU UECBachelor of Creative Full Passes in 2 Passes in 2 ATAR 70 and 70% average Grade B in 5 • Foundation inMultimedia (Honours) relevant subjects relevant subjects minimum Grade in 6 relevant B in 2 relevant subjects relevant subjects Arts (Track A/ subjects Track B) OR AND • Relevant SPM Pass/O Level Grade E/UEC Grade C in English Language** Diploma (with minimum CGPA 2.5000)#Bachelor of Design Full Passes in 2 Passes in 2 ATAR 70 and 70% average Grade B in 5 • Foundation in(Honours) in Graphic relevant subjects relevant subjects minimum Grade in 6 relevant relevant subjects Arts (Track A/Design B in 2 relevant subjects which must Track B) subjects include EnglishBachelor of Design Language OR(Honours) in FashionDesign • Relevant Diploma AND SPM Pass/O Level Grade E in English Language AND MUET Band 1 or replaced with IELTS Band Score 5.5/TOEFL Score 550 (Paper-based)/ 213 (Computer-based)/79 (Internet-based) AND Applicants must pass a specified portfolio test and interview to be conducted by TAR UCBachelor of Social Full Passes in 2 Passes in 2 ATAR 70 and 70% average Grade B in 5 • FoundationScience relevant subjects relevant subjects minimum Grade in 6 relevant(Honours) in B in 2 relevant subjects relevant subjects in Arts (TrackPsychology subjects A/Track B) AND credit in Mathematics and one science subject and a pass in English Language at SPM/ equivalent OR AND • Relevant SPM Credit/O Level Grade C in Mathematics/UEC Grade B in one Mathematics subject Diploma AND credit in AND Mathematics SPM Credit/O Level Grade C/UEC Grade B in one science subject and one science subject AND and a pass in SPM Pass/O Level Grade E/UEC Grade C in English Language English Language at SPM/ equivalentBachelor of Arts Full Passes in 2 Passes in 2 ATAR 70 and 70% average Grade B in 5 • Foundation(Honours) English with relevant subjects relevant subjects minimum Grade in 6 relevantDrama B in 2 relevant subjects relevant subjects in Arts (Track subjects A/Track B) AND SPM Grade B/O Level Grade B/UEC Grade B4 in English Language# Graduates with CGPA below 2.5000 are required to sit and pass a specified portfolio test and interview.** Grade C and above in AELE0364 English Language (1119 Level) conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants who fail English Language at SPM/O Level/UEC level.Note:a) Students without a credit in SPM Bahasa Malaysia are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.b) TARC/TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.c) Equivalent qualifications other than the above will be considered on a case-by-case basis.d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

Minimum Entry Requirements 119DIPLOMA ENTRY QUALIFICATION TARC/ TAR UC SPM O Level UECDiploma in Mass 3 credits in the relevant 3 Grade C in the relevant 3 Grade B in the relevant Relevant CertificateCommunication(Advertising) subjects subjects subjectsDiploma in MassCommunication(BroadcastCommunication)Diploma in MassCommunication(Journalism)Diploma in MassCommunication(Media Studies)Diploma in MassCommunication(Public Relations)Diploma in Compulsory subjects:Communication and SPM Credit/O Level Grade C/UEC Grade B in English LanguageMedia Studies 3 credits in the relevant 3 Grade C in the relevant 3 Grade B in the relevant Relevant CertificateDiploma in Hospitality subjects subjects subjectsManagement(Tourism)Diploma in HospitalityManagement (HotelManagement)Diploma in HotelManagementDiploma in EventManagementDiploma in Compulsory subjects:Culinary Arts SPM Pass/O Level Grade E/UEC Grade C in English Language**Diploma in Social 3 credits in the relevant 3 Grade C in the relevant 3 Grade B in the relevant -Science (Counselling) subjects subjects subjects Compulsory subjects: (i) SPM Credit/O Level Grade C in Mathematics /UEC Grade B in one Mathematics subject (ii) SPM Credit/O Level Grade C/UEC Grade B in one science subject (iii) SPM Pass/O Level Grade E/UEC Grade C in English LanguageDiploma in Graphic 3 credits in the relevant 3 Grade C in the relevant 3 Grade B in the relevant Relevant CertificateDesign subjects subjects subjectsDiploma in Fashion Compulsory subjects:Design SPM Pass/O Level Grade E/UEC Grade C in English Language**Diploma in Multimedia ANDDesign Applicants must pass a specified portfolio test and interview to be conducted by TAR UCDiploma in Baking and 3 credits in the relevant 3 Grade C in the relevant 3 Grade B in the relevant - subjects subjectsCake Artistry subjects Compulsory subjects: SPM Pass/O Level Grade E/UEC Grade C in English Language**** Grade C and above in AELE0364 English Language (1119 Level) conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants who fail English Language at SPM/O Level/UEC level.Note:a) SPM holders must have at least a pass in Bahasa Malaysia and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.b) Students without a credit in SPM Bahasa Malaysia are required to pass Bahasa Kebangsaan A before the award of Diploma.c) Equivalent qualifications other than the above will be considered on a case-by-case basis.d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

Programmes 120Bachelor of Communication Bachelor of Communication(Honours) in Advertising (Honours) in Broadcasting3 years 3 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThis programme encompasses the basic knowledge and practical skills of This programme entails knowledge and skills for the technicaladvertising, media and communication. This programme aims not only to understanding, writing, scripting, presenting and organising of traditionalproduce advertising personnel who can apply the relevant skills in the field and new broadcast media. There are also specific courses designed toof advertising, but also to offer students a greater depth of knowledge and enhance the depth of knowledge and appreciation of the broadcastpractical skills in terms of management and persuasive communication, communication industry, like Film Appreciation, Criticism and Interpretation,preparing students to join a competitive and dynamic industry. Student will Cinematography and Visual Communication, Production and Multimedia,also develop a critical understanding and appreciation of the advertising Radio Journalism, Communication Technology, Communication Theoriesprofession, in addition to acquiring relevant computer software skills. as well as application in Audio, Television and Video Production.CAREER PROSPECTS • Advertising & Promotion CAREER PROSPECTS • Production houses Personnel • Advertising agencies• Account Executives • TV and Radio programming • Creative industries• Media Planners • Social Media Executives • Disc jockeying• Copywriters • Research writing for broadcast media • Internet-based businessesPROGRAMME OUTLINE (TOTAL CREDITS: 127) PROGRAMME OUTLINE (TOTAL CREDITS: 127)• Introduction to Mass • Advertising Project I • Introduction to Mass • Industrial Attachment Communication • Statistical Analysis for Communication • Broadcast Communication• Fundamental of Advertising Communication • Audio Production Project I• Design Fundamentals • Translation & Advertising • Scripting (Audio) • Broadcast Communication• Advertising & Society • Multimedia Production for • Scripting (Video)• Fundamentals of Photography • Video Production Project II• Media Planning for Advertising Advertising • Introduction to Film • Multi Camera Studio• Basic Copywriting • Accounts Management for • Cinematography & Visual• Consumer Behaviour & Culture Production• Communication Theories Advertising Communication • Screen Production OR• Communication Research • International Advertising • Communication Theories • Advertising Project II • Communication Research Applied Broadcast OR Event Methods • Creative Strategy for Management and Promotion• Theories of Advertising Methods • Communication Technology:• Advanced Copywriting Advertising • Audio & Video Editing Policy and Planning OR Media• TVC Production • Codes and Practices of • Production & Multimedia Audiences OR Web Design and• Media Audiences OR Media • Rhetoric Streaming Media Advertising • Television Production • TV Journalism Aesthetics • Advertising & New Media OR • Single Camera Production • Documentary Production OR• Advanced Photography • Statistical Analysis for Media Management• Visual Communication Art Direction for Advertising • Politics & Media• Industrial Attachment Communication • Malaysia: Religious & Cultural • Film Appreciation, Criticism & Practices Interpretation • Radio JournalismLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Tamadun Islam dan Asia, English for English Language, Tamadun Islam dan Asia, English forCommunication, Contemporary Malaysian Issues, Hubungan Etnik, Communication, Contemporary Malaysian Issues, Hubungan Etnik,English for the Humanities, Critical Thinking, Bahasa Kebangsaan A, English for the Humanities, Critical Thinking, Bahasa Kebangsaan A,Co-curricular Co-curricular

Programmes 121Bachelor of Communication Bachelor of Communication(Honours) in Journalism (Honours) in Media Studies3 years 3 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThis programme is designed for students who wish to develop a career This programme takes the relationships between media and society toin journalism with an emphasis on producing graduates that are highly a greater height where students are exposed to various actors, interestsemployable in the media world. The programme offers a teaching and and issues that revolve around the media systems. Students will acquireexperiential learning experience that prepares students with enhanced knowledge concerning media policies, industries, literacies, audiences,and progressive skills for professional media reporting. With its hands-on cultures and social concerns. This programme further complementsapproach, the programme nurtures graduates that are fast-learners for an students’ conceptual understanding with research, writing, computingevolving media world and to meet the changing demands and challenges and organisational skills that will enhance their competitiveness in theof the industry. employment market.CAREER PROSPECTS • Copy Editors CAREER PROSPECTS • Media Writers and Educators • Editors • Broadcasting• Journalists • Advertising • Media Planners• Writers • Public Relations• Reporters • Producers of InformationPROGRAMME OUTLINE (TOTAL CREDITS: 126) PROGRAMME OUTLINE (TOTAL CREDITS: 127)• Introduction to Mass • Communication Research • Introduction to Mass • Industrial Attachment Communication Methods Communication • Politics & the Media • Online Business &• News Gathering, Reporting & • Statistical Analysis for • Media Writing (Print & Electronic) Writing Communication • Fundamental of Media Planning Communication • Introduction to Human • Media Studies Project I• Media in Malaysia • Sports Journalism • Writing Strategy OR Broadcast• Media Law • Industrial Attachment Communication• Advanced News Gathering, • Newspaper Editing, Design & • Print Production Journalism • Introduction to Film • Documentary Production OR Reporting & Writing Layout • Malaysia: Religious & Cultural• Photojournalism • Broadcast Journalism Comparative International• News Subediting • JR Project I Practices Media• Chinese Creative Writing OR • Journalism Ethics & Issues • Rhetoric • Media Studies Project II • Feature Writing • Communication Theories • Advanced Electronic Media Creative Writing • Global Journalism OR Citizen • Communication Research • Seminar on Issues in Media• Interviewing for Journalism Communication• Local News Reporting Journalism OR War & Conflict Methods • Media Literacy• Persuasive Writing Reporting • Media Audiences OR Visual • Event Management &• Online Journalism • PR Practices in Malaysia OR Promotion OR Screen• Communication Theories Intercultural Communication Communication Production & Management• Television Production OR OR Music Journalism • Electronic Media Production Media Audiences • Politics and the Media OR • Media Management Introduction to Corporate • Content Editing OR Media Communication • Newspaper Management and Aesthetics Competition • Theory of Film • JR Project II • Statistical Analysis for • Business News Writing OR Investigative Reporting OR Communication Applied Journalism ProjectLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Tamadun Islam dan Asia, English for English Language, Tamadun Islam dan Asia, English forCommunication, Contemporary Malaysian Issues, Hubungan Etnik, Communication, Contemporary Malaysian Issues, Hubungan Etnik,English for the Humanities, Critical Thinking, Bahasa Kebangsaan A, English for the Humanities, Critical Thinking, Bahasa Kebangsaan A,Co-curricular Co-curricular

Programmes 122Bachelor of Public Relations Bachelor of Social Science (Honours)(Honours) in Psychology3 years 3 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWPublic relations professionals are sources and producers of information This programme aims at providing a wide range of psychologicalfor organisations and businesses. They are the information providers knowledge and research skills, covering various aspects of humansought by the media, client organisations and also the public that they behaviours, mental processes and experiences. Students learn to explorerepresent. This programme develops students’ industry and experiential and understand human behaviours and perceptions in a variety ofexpertise in formulating media strategies, managing and running PR situations. They are required to develop application and analytical skills incampaigns, producing PR write-ups and promotional material. psychology to deal with real-life situations.To produce capable PR practitioners, media liaisons and strategicmanagers, it entails courses in corporate communication, crisismanagement, integrated marketing communication, advertising, socialmedia, public opinion, and media ethics. Students’ experiential skills areenhanced via case studies, campaigns management and internship.CAREER PROSPECTS • Hospitality CAREER PROSPECTS • Sales & marketing • Marketing Communication • Management & administration• PR department and consultancy • A myriad of service providers • Research institutions • Educational institutions• Ads and marketing firm • Consultancies• Media companies • Training & development• Events managementPROGRAMME OUTLINE (TOTAL CREDITS: 127) PROGRAMME OUTLINE (TOTAL CREDITS: 127)• Introduction to Mass • Industrial Attachment • Introduction to Psychology • Professional & Research Communication • PR for Non-Profit • Industrial & Organisational Ethics in Psychology • Crisis Management in PR• Introduction to Public Relations • Introduction to Corporate Psychology • Principles of Management in• Public Speaking for PR • Introduction to Counselling Psychology OR Organisation• Public Relations Strategies & Tools Communication • Lifespan Developmental Behaviour• Public Relations Writing • PR Campaign Planning &• Public Opinion & Persuasion Psychology • Psychology Project I• Media Law & Ethics Management • Counselling Skills & Methods • Testing & Measurement• Media Relations • Public Relations Project I • Leadership Skills • Disorders of Childhood &• Desktop Publishing OR Basic • Statistical Analysis for • Statistical Techniques for Adolescence Photography for PR Communication Psychology I • Physiological Psychology• Communication Theories • Introduction to Organisational • Theories of Personality • Cross Cultural Psychology• Communication Research • Health Psychology • Psychology Project II Communication • Music and Our Life OR Introduction • Motivation & Emotion Methods OR Psychology for • Positive Psychology OR• Theories, Roles & Models of PR Communication to Academic Writing OR• PR and New Media • Publication for PR OR Globalisation & Communication OR Educational Psychology• Advanced PR Writing Multimedia Tools for PR Socio-Cultural Communication • Industrial Training• Media Planning for PR • Public Relations Project II • Research Methods in Psychology • Social Psychology• Introduction to Integrated • PR Practices in Malaysia • Statistical Techniques for • Consumer Behaviour OR Psychology II Marketing Communication • Abnormal Psychology Conflict Management with• Socio-Cultural Communication OR • Cognitive Psychology Psychology • Critical Thinking Globalisation & CommunicationLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Tamadun Islam dan Asia, English for English Language, Tamadun Islam dan Asia, English forCommunication, Contemporary Malaysian Issues, Hubungan Etnik, Communication, Contemporary Malaysian Issues, Hubungan Etnik,English for the Humanities, Critical Thinking, Bahasa Kebangsaan A, English for the Humanities, Entrepreneurship, Bahasa Kebangsaan A,Co-curricular Co-curricular

Programmes 123Bachelor of Design (Honours) in Bachelor of Design (Honours) inFashion Design Graphic Design3 years 3 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThis programme integrates theoretical and specialised practical knowledge The Bachelor of Design (Honours) in Graphic Design programme nurturesto prepare students for a career in the fashion industry. Professionals your design capabilities across a range of creative industry-relevantseeking to upgrade skills in apparel construction, patternmaking, draping, practices, from commercial, education, to environment, cultural, andtailoring and other fashion design related areas can also pursue this communities. The programme focuses on graphical aspects of print,programme for career enhancement. The curriculum blends creative illustration and interactive design which contributes to the problem-and intellectual approaches to visual-design innovations encompassing solving challenges in any area of visual communication.learning in both traditional and computer-generated designs. Thisstimulates students to develop their own sense of design and style and Throughout the programme, you will develop skills in design management,enable graduates to excel in the competitive local and international creative portfolio and design research.You will be managing a range offashion industry. group and individual projects, in which you will demonstrate effective organisation and production of your work. Courses offered focuses onThis programme is designed with a focus on acquiring the technical and moving you from a broad-based learning experience to your own designprofessional skills required by the fashion industry. At the same time, it research investigations, where you will focus on your specialism inhones students personal fashion signature and prepares them for entry- preparation for your final year graduation showcase project.level employment namely costume designer, assistant fashion buyer,fashion designer, or seamstress. The programme also encompasses a semester of industrial training as you will be attached to established industry networks, helping you to gainWhether you want to make your mark as a designer, fashion stylist, or insights and skills you need as an industry-ready graduate. During yourthe force behind driving demand for the latest designs, this programme internship, you will further develop and enhance your portfolio needs,ensures that you will be all prepared for a thriving and creative industry. preparing for a better future career prospect.CAREER PROSPECTS • Fashion Retails CAREER PROSPECTS • Packaging Designers • Retail Buyers • Web Page Designers• Fashion & Image Consultants • Pattern & Marker Makers • Educators • Marketing Managers• Fashion & Apparel Designers • Paper Pattern Digitizer and • Visualisers • Interaction Designers• Garment Manufacturing Designers • Illustrators • General Merchandisers• Garment & Textile Designers Graders • Typographers • Instructional Designers• Fashion Designers • Visual Merchandisers • Art Directors • Event Display Designers• Fashion & Textiles Buyers • Fashion Event Organisers • Photographers • Communication Designers• Fashion & Textiles Merchandisers • Production Assistants • Brand Designers • Sales Promotion Designers• Costume for Performing Arts • Fashion Stylists • Signage Designers • Advertising Agencies & • Fashion Illustrators • Graphic Designers Designers • Wardrobe Assistants • Design Consultants Publishing Agencies • In-House DesignersPROGRAMME OUTLINE (TOTAL CREDITS: 127) PROGRAMME OUTLINE (TOTAL CREDITS: 126)• Introduction to Art • Textile: Exploration & Practices • Basic Software Application for • Digital Visualization• Fundamentals of Fashion Design • Draping II Designers • Sales Promotion Design• Garment & Pattern Construction I • Fashion Buying & • Sculpture OR Editorial Design• Figure Drawing for Fashion • Fundamentals of Design • Industrial Training• History of Costume Merchandising • Colour Theory • Graphic Design Project• Fashion Design Illustration • Sculpture OR Batik • Drawing• Fashion Design Concepts OR Print • Introduction to Art Management Appreciation • Basic Photography • Web Design & Production Design • Industrial Training • Layout & Typography • Publication Design• Basic Photography OR Digital • Media & Advertising for • Illustration & Concept OR Fashion • Exhibition Management & Illustration Fashion Design Illustration Implementation• Colour Theory • Garment & Pattern • Print Design • Interactive Multimedia• Draping I • Digital Typography OR Batik • Graphic Design Project &• Garment & Pattern Construction II Construction III• Software Application for Fashion • Fashion Design Project Appreciation Portfolio• Advanced Fashion Design • Design Thinking • Design & Society Planning • Information Graphics • Type in Motion OR Fashion Illustration • Fashion Embroidery • Packaging Design• Painting Techniques OR Applied • Fashion Business • Painting Techniques OR Applied Accessories • Professional Practices for Photography Management Photography• Research for Arts & Design • Fashion Design Project & • Research for Arts & Design Designers• Malaysia Costumes & Cultural • Corporate Identity & Branding Portfolio • Advertising & Design Studies • Fashion Event Management • Design & Society • Type in Motion OR Fashion Accessories • Professional Practices for DesignersLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Tamadun Islam dan Asia, English for English Language, Tamadun Islam dan Asia, English forCommunication, Contemporary Malaysian Issues, Hubungan Etnik, Communication, Contemporary Malaysian Issues, Hubungan Etnik,English for the Humanities, Critical Thinking, Bahasa Kebangsaan A, English for the Humanities, Critical Thinking, Bahasa Kebangsaan A,Co-curricular Co-curricular

Programmes 124Bachelor of Creative Multimedia Bachelor of Tourism Management(Honours) (Honours)3 years 3 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThe Bachelor of Creative Multimedia (Honours) programme equips The tourism industry in Malaysia is one of the fastest growing industriesstudents with industry-driven innovative and competent skills to create being the second main national economy contributor. As this sector grows,creative multimedia contents. With emphasis on knowledge and skills there will be a greater emphasis and commitment to expand and improvein studio-based design processes and techniques, graduates will have a tourism products and services.wide range of career options in various media related industries. This programme will involve students in context of travel-relatedThe progamme also constantly makes progressive technological business, such as marketing, foreign languages and convention andimprovements in line with industry developments as will as design trends meeting management. Special emphasis is placed on the development ofto ensure that graduates are able to thrive and be adaptable in an ever- interpersonal, communication and critical thinking skills. Graduates wouldevolving industry. have developed a mature understanding of their field through field trips locally and internationally as well as industrial attachment.We are locally and internationally recognised; graduates are widelyaccepted by local and creative industries overseas. The programmeactively supports participation in creative workshops, events, andcompetitions and students projects have won numerous awards. Theprogramme also includes a 3-month internship period, allowing studentsto practically experience and involve themselves in managing industriallevel projects.CAREER PROSPECTS CAREER PROSPECTS• Interactive Media Artists/Designers • Digital Filmmakers/Editors • Travel agencies • Ecotourism• UX & Web Designers • Post Production Designers/ • Tourist attractions • Conferences & exhibition• Mobile Application Developers • Resorts• Social Media/Content Designers Compositors • Hotels centres• 2D/3D Animators • Instructional Designers/ • Research & development • Other related tourism• Motion Designers • Tourism marketing Game Designers organisation • Creative Technologies EntrepreneursPROGRAMME OUTLINE (TOTAL CREDITS: 127) PROGRAMME OUTLINE (TOTAL CREDITS: 125)• Introduction to Art • Industrial Training • Introduction to Tourism • Japanese Language II OR• Fundamentals of Design • Project Management • Introduction to Hospitality French Language II OR Korean• Image Manipulation • New Media Language II• Drawing • Media & Innovation Management• Design Thinking • Digital Media Project • Hospitality Economics • Tourism Issues in South East• Interactive Web Design • Design & Society • Japanese Language I OR French Asia• Digital Illustration • Integrated Marketing• Basic Photography Language I OR Korean Language I • Responsible Tourism• 2D Animation Communication • Hospitality Accounting • Understanding World Culture• Information & Interface Design • Type in Motion OR Fashion • Professional Development • Tourism & Hospitality Industry• Digital Video Production • Strategic Management• Photomedia Accessories • Hospitality Marketing Project• Web Programming • Research Methodology in Arts • Introduction to Information • Tourism Product & Destination• Arts Law • Painting Techniques OR• Audio Design Technology Development• Motion Graphics Applied Photography • Principles of Management • Sustainable Tourism• Content Management • Editorial Design OR Sculpture • Legal Aspects in Hospitality • Tourism Policy & Planning• 3D Animation • Inbound Tour Business Industry • Tourism Recreation & • Geography of Tourism • Airline Reservation & Ticketing Management • Principle of Tourism • International Tourism • HRM for Hospitality Industry • Hospitality Financial • Contemporary Tourism Challenges • Statistical Analysis for Business Accounting • Tourism & Hospitality Research Methods • Industrial Attachment • EntrepreneurshipLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Tamadun Islam dan Asia, English for English Language, Tamadun Islam dan Asia, English forCommunication, Contemporary Malaysian Issues, Hubungan Etnik, Communication, Contemporary Malaysian Issues, Hubungan Etnik,English for the Humanities, Critical Thinking, Bahasa Kebangsaan A, English for the Humanities, Critical Thinking, Bahasa Kebangsaan A,Co-curricular Co-curricular

Programmes 125Bachelor of Hospitality Management Bachelor of Corporate Communication(Honours) (Honours)3 years 3 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThe hospitality industry is diverse in nature and provides abundant job This programme equips students with the requisite theoretical knowledgeopportunities worldwide. This programme is aimed to guide students and experiential skills to work in a myriad of sectors such as public affairsthrough a progression route for rapid advancement in their career within and the media industry. This provides an expansive platform for corporatethe industry upon graduation. Technical skills in both food and beverage communication graduates to enter the commercial, service-oriented,and rooms divisions as well as managerial and personal skills are governmental and multi-national corporations.incorporated into the programme to facilitate employment opportunitiesamong local or international establishments. In addition, this programme inculcates in its graduates practical expertise in formulating communication, media and marketing strategies, managing and running events, producing corporate write-ups and promotional materials, as well as organising publicity events and exhibitions.CAREER PROSPECTS • MICE CAREER PROSPECTS • Event Management • Catering and services Executives• Hotels, resorts and spas • Corporate communication• Theme parks companies & clubs professionals • Media Liaison Officers• Cruises • Home stay establishments • Community Affairs Executives• Airlines • Independent cafes • Public Affairs Executives• Food and beverage equipment • Food and beverage supplies • Middle management, supervisory supplies and strategic-level personnel in PR departmentsPROGRAMME OUTLINE (TOTAL CREDITS: 125) PROGRAMME OUTLINE (TOTAL CREDITS: 122)• Nutrition Studies • Tourism Management • Introduction to Mass • Industrial Attachment• Introduction to Hospitality • Statistical Analysis for Communication • Publication for Corporate Management Business • Introduction to Public Relations Communication• Hospitality Economics • Rooms Division Management • Mass Media and Society • Statistical Analysis for• Japanese Language I OR French • Food Preparation II (Practical) • Media Law Communication • Food and Beverage Service • Introduction to Journalism • Event Planning and Language I OR Korean Language I • Basic Entrepreneurship• Hospitality Accounting Management • Public Speaking Management• Hospitality Marketing • Restaurant Management • Integrated Marketing • Professional Practice and• Introduction to Information • Hospitality Financial Communication Ethics Technology Accounting • Introduction to Corporate • Crisis Management• Principles of Management • Tourism & Hospitality • Corporate Image and Branding• Legal Aspects in Hospitality Communication • Government Relations Research Methods • Communication Theories • Dissertation I Industry • Professional Development • Research Methodology in • Organisational• Japanese Language II OR French • Ecotourism OR Sustainable Communication I Communication OR Media Language II OR Korean Language II Tourism • Corporate Writing Relations• Theory of Food • Tourism & Hospitality Industry • Research Methodology in • Dissertation II• Beverage Management (Theory) • Corporate Social• Beverage Appreciation (Practical) Project Communication II Responsibility• Food Preparation I (Practical) • Strategic Management • Small Group Communication• HRM for Hospitality Industry • Retail Management • Interpersonal Communication• Resorts Management • Food & Beverage Cost Control • Basic Broadcast Production OR • Industrial Attachment • Entrepreneurship Basic PhotographyLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Tamadun Islam dan Asia, English for English Language, Tamadun Islam dan Asia, English forCommunication, Contemporary Malaysian Issues, Hubungan Etnik, Communication, Contemporary Malaysian Issues, Hubungan Etnik,English for the Humanities, Critical Thinking, Bahasa Kebangsaan A, English for the Humanities, Critical Thinking, Bahasa Kebangsaan A,Co-curricular Co-curricular

Programmes 126 Bachelor of Hospitality and Catering Management (Honours) 3 years PROGRAMME OVERVIEW This programme aims to provide students with in-depth knowledge and skills, critical thinking skills, creativity and innovation in the hospitality as well as catering industry. It will produce graduates that are competent in hospitality and catering management with relevant theoretical knowledge to give professional and ethical services to the public. It also aims to inculcate in students the practice of reliable work culture, keeping in mind accountability to the community in terms of safe and responsible hospitality and catering management. CAREER PROSPECTS • Food and beverage • Food court operations • Hotels and resorts • Commercial caterers • Clubs and associations • Restaurant chains • PR and event management • Sales and marketing • Convention centres PROGRAMME OUTLINE (TOTAL CREDITS: 120) • Introduction to Information • Cultural Food Habits Technology • Hospitality Retail Management • Procurement Management • Introduction to Hospitality Industry • Room Division Management • Catering Service • Festival and Special Event • Food Hygiene and Safety • Japanese Language I Management • Legal Aspects in Hospitality • Integrated Marketing • Baking and Pastry • Japanese Language II Communication for Hospitality • Food and Beverage Cost Control and Catering • Catering Operations and • Hospitality and Catering Strategic Management Management • Hospitality and Catering • Food and Beverage Menu Planning Entrepreneurship • Financial Accounting for and Development Hospitality and Catering • Commercial Food Preparation and • Research Methodology for Hospitality and Catering Production • Hospitality and Catering • Hospitality Organisational Industry Project • Hospitality and Catering Behaviour Internship • Managing Guest Service • Hospitality Professional Development • Fundamental Cookery • Statistical Analysis for Business LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM (MPU) AND CO-CURRICULAR COURSES: English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for the Humanities, Critical Thinking, Bahasa Kebangsaan A, Co-curricular

Programmes 127Bachelor in Tourism Management Bachelor of Arts (Honours) English(Honours) (Event Management) with Drama3 years 3 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWDesigned to prepare students for the demands of the industry, this This programme aims to produce graduates with effective communicationprogramme combines fundamental areas of event management in skills and fundamental knowledge of the English Language, as well as thethe tourism context. Events are becoming a vital part of tourism and skills in drama, to perform and communicate competently and effectivelybusinesses, and students will be guided to be adaptable and resourceful to for professional employment in any organisation where the Englishthrive in this fast-paced career filled with exciting opportunities and varied Language is required as the medium of communication. This uniqueworkplace experiences. Hands-on learning opportunities are tailored combination of both the practicality of the English Language as a vitalinto the programme through which students learn to stage events from language tool and the richness of performing arts will provide graduatesconception to completion. All these competencies are highly relevant to with a competitive advantage of possessing a good command of thethrive in the competitive and dynamic tourism and event industry. language, as well as creative skills and talents.CAREER PROSPECTS • Airlines/Cruise lines CAREER PROSPECTS • Play Directors • Convention Centres • Actors/Actresses• Tourism, leisure, and event & • MICE Companies • Writers • Stage Production Crews convention management • PR and Event firms • Editors • Scriptwriters • Sales and Marketing • Content Writers/Producers for • Playwrights• Clubs and Recreation industry• Travel industry online and print media• Hotels and Resorts industry • English Language Teachers/ Lecturers • Drama Teachers/LecturersPROGRAMME OUTLINE (TOTAL CREDITS: 121) PROGRAMME OUTLINE (TOTAL CREDITS: 122)• Introduction to Information • Tourism Organisational • Structure and Grammar of English • World Literature Technology Behaviour I • Project I • Literature, Adaptation and the• Introduction to Tourism Industry • Sustainable Tourism • Introduction to Linguistics• Principles Management of Tourism • Tourism Crisis Management • English Phonetics and Phonology Screen• Tourism Economics • Professional Development for • Introduction to English Literature • Project II• Tourism Marketing • Structure and Grammar of English • Studies in Drama• Services Marketing Management Event • Renaissance Drama• Japanese Language I • Tourism Retail Management II • Fundamentals of Acting and• Japanese Language II • Tourism Event Management • Malaysian Literature• Legal Aspects in Hospitality • Sport Tourism Event • Expository Writing Characterisation• Human Resource Management for • Event Sponsorship • English Morphology and Syntax • Introduction to Audio-visual • Business Communication Hospitality Industry Management • Language Awareness Production• Managing Guest Service • Event Experience and Design • Introduction to Sociolinguistics • Stage Management• MICE Management • Festival and Special Event • Corporate Writing • Playwriting• Accounting for Tourism • Introduction to Discourse Analysis • Theatre Practices• Travel and Tour Operations Management • Introduction to Psycholinguistics • Study Skills or History of the• Research Methodology for Tourism • Event Safety and Risk • Creative Industries Management • Research Methodology English Language Management • Public Speaking and Presentation • Japanese Language l OR • Strategic Management • Entrepreneurship Skills French Language l OR Korean • Hospitality Financial • Creative Writing Language l • Japanese Language ll OR Accounting French Language ll OR Korean • Industry Project Language ll • Internship • Industrial TrainingLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM MATA PELAJARAN PENGAJIAN UMUM (MPU) AND(MPU) AND CO-CURRICULAR COURSES: CO-CURRICULAR COURSES:English Language, Tamadun Islam dan Asia, English for Tamadun Islam dan Asia, Moral dan Etika/Contemporary MalaysianCommunication, Contemporary Malaysian Issues, Hubungan Etnik, Issues, Hubungan Etnik, Critical Thinking/Entrepreneurship, BahasaEnglish for the Humanities, Critical Thinking, Bahasa Kebangsaan A, Kebangsaan A, Co-curricularCo-curricular

Programmes 128Diploma in Mass Communication Diploma in Mass Communication(Advertising) (Broadcast Communication)2 years 2 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThis programme encompasses the basic knowledge and practical skills of This programme entails knowledge and skills for the technicalmass communication and advertising. The programme aims not only to understanding, writing, scripting, presenting and organising of traditionalproduce advertising personnel who can apply the relevant skills in the field broadcast and new electronic media. There are also other specific coursesof advertising, but also to offer students a greater depth of knowledge and designed to enhance the depth of knowledge and appreciation to thepractical skills in terms of management and persuasive communication, broadcast communication industry.preparing students for a competitive and dynamic industry.CAREER PROSPECTS ACADEMIC CAREER PROSPECTS ACADEMIC PROGRESSION PROGRESSION• Account Executives • TV and Radio programme• Media Buyers Graduates may be admitted production Graduates may be admitted• Media Planners into Year 2 of Bachelor of into Year 2 of Bachelor of• Advertising & Promotions Communication (Honours) in • Disc jockeying and research Communication (Honours) in Advertising. writing for broadcast media, Broadcasting. Personnel television, radio and internet based• Social Media Executives businesses• Brand Executives and Copywriters • Production houses and advertising agencies • Creative industriesPROGRAMME OUTLINE (TOTAL CREDITS: 94) PROGRAMME OUTLINE (TOTAL CREDITS: 92)• Introduction to Information • Advertising Copywriting • Introduction to Information • Applied Photography Technology • Multimedia for Advertising Technology • Broadcast Writing – Television • Effects of Advertising • Globalisation &• Introduction to Mass • Communication Law • Introduction to Mass Communication • Advertising Creative Campaign Communication Communication • Media Planning • Communication Law• Design Fundamentals • Measurement of Advertising • Chinese Modern Writing OR Music • Malaysia & International• Introduction to Electronic Appreciation Effectiveness Relations Publishing • Translation: BM, English & • Chinese Writing for the Mass • Videography• Mass Media and Society Media OR Introduction to Drama • Advertising for the Electronic• Chinese Writing for the Mass Chinese OR Translation: BM & English • Malaysia: Cultural & Religious Media Media OR Music Appreciation • Marketing Practices • Translation: BM, English &• Consumer Behaviour • Industrial Attachment• Introduction to Advertising • Basic Digital Photography Chinese OR Translation: BM &• Malaysia: Cultural & Religious • Mass Media & Society English • Broadcast Writing – Radio • Media Ethics Practices • Film & Society • Industrial Attachment• Basic Photography • The Modern Electronic Media• Design for Print • Radio & DJLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Pengajian Malaysia 2, Bahasa Kebangsaan English Language, Pengajian Malaysia 2, Bahasa KebangsaanA, English for Communication, Social and Work Etiquette, Civic A, English for Communication, Social and Work Etiquette, CivicConsciousness and Volunteerism, English for IELTS, Co-curricular Consciousness and Volunteerism, English for IELTS, Co-curricular

Programmes 129Diploma in Mass Communication Diploma in Mass Communication(Journalism) (Media Studies)2 years 2 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThis programme is catered for students who wish to develop a successful This programme aims to provide students a holistic exposure ofcareer in journalism and the media industry. The programme equips media especially in this era of convergence. Students will have greaterstudents with practical skills for media reporting with an emphasis understanding of the mass media – their functions, impact and futureon hands-on learning experience. With industry relevant content, the direction. Students will also acquire writing, speaking and audio-visualprogramme offers a holistic learning experience that produces graduates production skills that enhance their employment for the multifacetedthat are employable in the journalism and media industry. media industries.CAREER PROSPECTS ACADEMIC CAREER PROSPECTS ACADEMIC PROGRESSION PROGRESSION• Journalists and Sub-Editors • Advertising• Other career opportunities Graduates may be admitted • Public relations Graduates may be admitted into Year 2 of Bachelor of • Print media and electronic media into Year 2 of Bachelor of include researchers and planners Communication (Honours) in • Writers Communication (Honours) in with mass media organisations Journalism. • Producers of information Media Studies. and executive writers in large • Media Planner organisationsPROGRAMME OUTLINE (TOTAL CREDITS: 94) PROGRAMME OUTLINE (TOTAL CREDITS: 95)• Introduction to Information • The Malaysian Mass Media • Introduction to Information • Public Opinion & Persuasion Technology • Communication Law Technology • Radio & DJ • Translation: BM, English & • The Modern Electronic Media• Introduction to Mass • Introduction to Mass • Malaysian Constitutional Communication Chinese OR Translation: BM & Communication English Framework & Policies• Introduction to Human • Media Ethics • Chinese Writing for the Mass • Communication Law Communication • Copy Editing Media OR Introduction to Drama • Production & Publication • Malaysia & International • Media Planning• Chinese Writing for the Mass Relations • Introduction to Human • Writing for the Mass Media Media OR Introduction to Drama • Photojournalism Communication • Translation: BM, English & • Production & Publication• Mass Media & Society • Malaysian Constitutional • Malaysia: Cultural & Religious Chinese OR Translation: BM &• Writing for the Electronic Media Framework & Policies Practices English• Journalism I • Chinese Creative Writing OR • Media Ethics• Introduction to Electronic Creative Writing • Film & Society • Basic Photography • Industrial Attachment • Mass Media & Society • Industrial Attachment Publishing • Introduction to Advertising• Malaysia: Cultural & Religious • Public Relations Practices• Journalism IILANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Pengajian Malaysia 2, Bahasa Kebangsaan English Language, Pengajian Malaysia 2, Bahasa KebangsaanA, English for Communication, Social and Work Etiquette, Civic A, English for Communication, Social and Work Etiquette, CivicConsciousness and Volunteerism, English for IELTS, Co-curricular Consciousness and Volunteerism, English for IELTS, Co-curricular

Programmes 130Diploma in Mass Communication Diploma in Social Science(Public Relations) (Counselling)2 years 2 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThis programme develops students’ knowledge and practical expertise in This programme aims at producing graduates for employment informulating PR plans and organising publicity events, producing PR write- counselling-related fields and covers various aspects of humanups and promotional material. To produce capable PR and media relations behaviours, affection and experiences. This programme is designed topractitioners, the programme entails courses in PR strategies and tools, provide students with a platform for building skills and knowledge in thePR writing, media relations, media and advertising, public opinion and helping profession. Students learn to appreciate and understand differentpublic speaking. Students’ experiential skills are enhanced via case aspects of counselling skills, theoretical perspectives in psychology andstudies, events and internship. basic management.CAREER PROSPECTS ACADEMIC CAREER PROSPECTS ACADEMIC PROGRESSION PROGRESSION• Public relations • Counselling• Advertising Graduates may be admitted into • Social work Graduates may be admitted• Marketing communication Year 2 of:- • Personnel/human resource into Year 2 of Bachelor of Social• Events management • Bachelor of Public Relations Science (Honours) in Psychology.• Media management, whereby the desire• Hospitality (Honours) to help others and interpersonal• Customer relations • Bachelor of Corporate skills are needed • Work related to psychology Communication (Honours) at hospitals, mental health (Entry into Year 1 Semester 3) organisations, business organisations or non-governmental organisationsPROGRAMME OUTLINE (TOTAL CREDITS: 92) PROGRAMME OUTLINE (TOTAL CREDITS: 95)• Introduction to Mass • Public Relations Writing • Introduction to Information • Vocational & Career Communication • Public Speaking Technology Counselling • Public Opinion & Persuasion• Introduction to Information • Consumer Behaviour • Psychology I • Counselling Methods & Technology • PR Strategies & Tools • Introduction to Counselling Techniques I • Public & Media Relations • Introduction to Sociology• Chinese Writing for Mass Media • Media & Advertising • Psychology II • Counselling Skills OR Introduction to Drama • Communication Law • Theories of Counselling & • Industrial & Organisational • Translation: BM, English &• Mass Media & Society Psychotherapy Psychology• Introduction to Electronic Chinese OR Translation: BM & • Introduction to Social Psychology • Group Dynamics English • Malaysia: Cultural & Religious • Ethical & Legal Aspects of Publishing • Production and Publication• Public Relations • Malaysian Constitutional Practices Counselling• The Modern Electronic Media Framework & Policies • Leadership Skills • Counselling Methods &• Basic Photography • Internship • Interpersonal Communication• Malaysia: Cultural and Religious Techniques II Skills • Methods of Research in Practices • Developmental Psychology Psychology & Counselling • Abnormal Psychology • Counselling PracticumLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Pengajian Malaysia 2, Bahasa Kebangsaan English Language, Pengajian Malaysia 2, Bahasa KebangsaanA, English for Communication, Social and Work Etiquette, Civic A, English for Communication, Social and Work Etiquette, CivicConsciousness and Volunteerism, English for IELTS, Co-curricular Consciousness and Volunteerism, English for IELTS, Co-curricular

Programmes 131Diploma in Hospitality Management Diploma in Hotel Management(Hotel Management) 2 years2 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThe hospitality industry is diverse in nature and provides abundant job The Malaysia’s hospitality industry is experiencing healthy growth inopportunities worldwide. This programme is designed with an objective to hotel openings and hospitality-related services through the steady flowadapt students to the dynamic hospitality environment. Students will not of business travellers, tourists and popularity as a destination of MICEonly acquire practical skills in food and beverage operations and rooms (Meetings, Incentives, Conventions and Exhibitions). As a result, ampledivision operations but also managerial skills during their studies and of employment opportunities are available in hotels, resorts, restauranthence when they graduate, they are highly employable globally and locally. and airlines. This programme is designed to provide students with comprehensive operational and technical skills for successful careers in the hospitality industry. Special emphasis is placed on the hospitality operations, customer skills, communication, and cultural diversity. Hence, students will be given learning opportunities that combines theory and practical where they exercise their skills and gain deep insight knowledge in a hospitality simulated environment.CAREER PROSPECTS ACADEMIC CAREER PROSPECTS ACADEMIC PROGRESSION PROGRESSION• Chain hotels • Hotels• Thematic resorts and spa Graduates may be admitted into • Resorts Graduates may be admitted into• Cruise Year 2 of:- • Restaurants Year 2 of:-• Recreational fields such as • Bachelor of Hospitality • Airlines • Bachelor of Hospitality • Cruise line theme parks, amusement parks, and Catering Management • Events companies and Catering Management entertainment field and event (Honours) (Honours) organisations located locally as • Bachelor of Hospitality • Bachelor of Hospitality well as internationally Management (Honours) Management (Honours) (Entry into Year 1 Semester 3) (Entry into Year 1 Semester 3)PROGRAMME OUTLINE (TOTAL CREDITS: 94) PROGRAMME OUTLINE (TOTAL CREDITS: 98)• Economics for Hospitality Industry • Restaurant Management • Economics for Hospitality Industry • Housekeeping Management• Introduction to Hospitality Industry • Housekeeping Management • Introduction to Hospitality Industry • Front Office Management• Marketing for Hospitality • Front Office Management • Marketing for Hospitality • Principles of Management & • Principles of Management & Management Management Human Resource• Introduction to Information Human Resource • Introduction to Information • Hospitality Law • Hospitality Law • Principles of Services Technology • Principles of Services Technology• Food and Beverage Management • Professional Etiquette and Marketing & Management• Food Preparation I (Practicum) Marketing & Management • Baking & Pastry• Hospitality Accounting • Baking & Pastry Customer Service • Industrial Attachment• Food & Beverage Cost Control • Industrial Attachment • Food and Beverage Management • Maintenance & Engineering• Hotel Management & Operations • Maintenance & Engineering • Food Preparation I (Practicum)• Food Preparation II (Practicum) • Hospitality Accounting Systems Systems • Food & Beverage Cost Control • Kitchen Management & • Kitchen Management & • Hotel Management & Operations • Food Preparation II (Practicum) Sanitation Sanitation • Restaurant ManagementLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Social and Work Etiquette, Pengajian Malaysia 2, English Language, Social and Work Etiquette, Pengajian Malaysia 2,Bahasa Kebangsaan A, French Language I/Japanese Language I/ Bahasa Kebangsaan A, French Language I/Japanese Language I/Korean Language I, English for Communication, French Language II/ Korean Language I, English for Communication, French Language II/Japanese Language II/Korean Language II, English for IELTS, Civic Japanese Language II/Korean Language II, English for IELTS, CivicConsciousness and Volunteerism, Co-curricular Consciousness and Volunteerism, Co-curricular

Programmes 132Diploma in Hospitality Diploma in Culinary ArtsManagement (Tourism) 2 years 4 months2 years PROGRAMME OVERVIEWPROGRAMME OVERVIEW The culinary sector continues to play an important role in generatingThe tourism industry in Malaysia is one of the fastest growing industries income and employment for Malaysia. As the government continueswith significant contributions to the national economy. As this sector to support in upgrading various infrastructure facilities to attract moregrows, there will be greater emphasis and commitment to expand and tourists to Malaysia, the industry needs to focus on providing leadingimprove tourism products and services. This programme will involve edge culinary facilities to complement local organisations in Malaysia,students in the context of travel-related business, such as marketing, as well as foreign tourists and world-class companies. This programmeforeign languages, and convention and meeting management. Special prepares students to develop artistic flair and provides the opportunity toemphasis is placed on the development of interpersonal, communication practice their cooking skills in our well-equipped kitchen. It is designed toand critical thinking skills. Graduates would have developed a mature equip students with personal and professional skills crucial to succeed inunderstanding of their field through lecture, class discussion, case studies, the hospitality industry. Further to this, the programme also emphasizesfield trip as well as industrial attachment. on teamwork which is essential in order to work in a successful kitchen environment.CAREER PROSPECTS ACADEMIC CAREER PROSPECTS ACADEMIC PROGRESSION PROGRESSION• Tourism industry, e.g. work in • Kitchen Chefs travel agencies, tourist attractions, Graduates may be admitted into • Kitchen Executives Graduates may be admitted into resorts and hotels Year 2 of :- • Food and Beverage Entrepreneurs Year 2 of Bachelor of Hospitality • Bachelor in Tourism • Food and Beverage Executives and Catering Management• Administrators, planners or • Catering Managers (Honours). executives, tour leaders in the Management (Honours) industry (Event Management) • Bachelor of Tourism• Research and development, tourism marketing, eco-tourism, Management (Honours) tourist attraction, conferences, (Entry into Year 1 Semester 3) exhibition centres and travel agenciesPROGRAMME OUTLINE (TOTAL CREDITS: 93) PROGRAMME OUTLINE (TOTAL CREDITS: 93)• Economics for Hospitality Industry • Travel Agency & Tour • Introduction to Hospitality Industry • Asian Cuisine• Introduction to Hospitality Industry Operations • Marketing for Hospitality • Butchery• Introduction to Travel Industry • Catering System and• Marketing for Hospitality • Tourism Planning Management • Hospitality Law • Introduction to Information Operation Management • Principles of Services • Garde Manger• Introduction to Information Technology • Patisserie Marketing & Management • Food Commodities • Industrial Attachment Technology • Convention & Meeting • Fundamental Cooking and Larder • Food and Beverage Control• Hospitality Accounting • Food and Beverage Service • Food Artistry• Introduction to Transportation Management • Food Management • Legal Aspect in Hospitality • The Management of • Hospitality Accounting • Restaurant Business Services • Western Cuisine• Principles of Tourism International Tourism • Nutrition Operation• Geography of Travel & Tourism • Industrial Attachment • Development and Industry• Principles of Ticketing, Fares & Management of Visitor Attractions International Travel • Tourism in South East Asia• Basic Management PrinciplesLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English Language, Bahasa Kebangsaan A, Civic Consciousness andEnglish for Communication, French Language I/Japanese Language Volunteerism, English for Communication, Pengajian Malaysia 2,I/Korean Language I, Social and Work Etiquette, French Language II/ Social and Work Etiquette, English for IELTS, Japanese Language I/Japanese Language II/Korean Language II, English for IELTS, Civic French Language I, Japanese Language II/ French Language II, Co-Consciousness and Volunteerism, Co-curricular curricular

Programmes 133Diploma in Event Management Diploma in Multimedia Design2 years 2 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThis programme is designed to provide a practical overview of the function, The Diploma in Multimedia Design programme offers the opportunity toskills and knowledge required to plan, organise, manage, promote and explore an extensive multimedia education where you will be taught theevaluate a festival, convention, trade show or special event. Through way to integrate the theoretical, creative, conceptual and technical aspectslectures, fieldwork, case studies and practical applications, students of design and development through the use of modern technology. Thewill gain insight into the management and operations in this dynamic Multimedia Design programme enables you to communicate yourfield. Business courses such as accounting, marketing and business own ideas and interests, and become a contemporary visual artist andcommunications are added to enhance students’ holistic experience in interactive media designer. You’ll build a range of interactive mediamanaging events. production skills, including design, motion graphics, web coding, video and sound editing, prototyping, graphics production and interactive design. This programme offers a practical hands-on experience across a wealth of multimedia design courses and will cultivate teamwork and project management skills through group assignments that will prepare you for collaborative projects in the industry. Overall, the Diploma in Multimedia Design programme prepares you for a transition into the Bachelor of Creative Multimedia (Honours) from which you will graduate to work in a wide range of multimedia positions.CAREER PROSPECTS ACADEMIC CAREER PROSPECTS ACADEMIC PROGRESSION PROGRESSION• Hotels • Multimedia Designers• Resorts Graduates may be admitted into • Character Designers Graduates may be admitted into• PR and event management Year 2 of Bachelor in Tourism • Web Designers Year 2 of Bachelor of Creative Management (Honours) (Event • Animators Multimedia (Honours). companies and convention centres Management). • Game Designers• Events Executives, Convention • Interface & Instructional Designers • Web Page Designers Sales Executives, Marketing • Designers and Assistant Designers Executives and PR Executives in the Meetings, Incentives, Conventions and Exhibitions (MICE) industryPROGRAMME OUTLINE (TOTAL CREDITS: 94) PROGRAMME OUTLINE (TOTAL CREDITS: 92)• Principles of Economics • Convention Sales & Services • Introduction to Illustration • Multimedia Authoring• Introduction to Hospitality Industry Operations • Image Manipulation • Arts Law• Marketing for Hospitality • Introduction to Art • Cell Animation • Project Proposal & Preparation • Colour Studies • Multimedia Video & Audio Management • Event & Destination • Conceptual Design • Interface Design• Hospitality Accounting • Digital Illustration • Instructional Design• Introduction to Information Management • Fundamentals of Web Page • Interactive Web Design • Event Coordination & • Basic Typography • 2D Animation Technology • Basic Photography • Multimedia Design Project• Introduction to Event Industry Implementation • Creative & Critical Thinking • 3D Modelling• Principles of Events Planning & • Service Marketing & • Digital Typography • Applied Photography Management Management• Basic Management Principles • Industrial Attachment• Visual Software for Events • Food and Beverage for Event• Legal Aspects in Hospitality• Catering Management Management • Food and Culture for Event Planner • Mini EventLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A,English for Communication, Japanese Language I/French Language English for Communication, Social and Work Etiquette, English forI, Social and Work Etiquette, Japanese Language II/ French Language IELTS, Civic Consciousness and Volunteerism, Co-curricularII, English for IELTS, Civic Consciousness and Volunteerism, Co-curricular

Programmes 134Diploma in Graphic Design Diploma in Fashion Design2 years 2 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThe Diploma in Graphic Design programme develops your creative passion This programme fosters your creativity to develop a personal signatureinto an integrated curriculum that focuses on cultivating conceptual and style and specialised practical knowledge for the world of fashion. Ittechnical design skills. The programme provides you a sturdy foundation nurtures students to play a key role as an authentic designer for entry-levelon vocational focus that enhances your practical skills with emphasis on positions in the fashion design industry. Students will learn to research,the importance of design concepts, design fundamental and processes. analyse, experiment, discover and innovate with a solid training in crafts such as pattern design, embroidery, printing and draping.Throughout your study, you will be challenged through a range of individualand group assignments about the critical role and impact of graphic This programme enables graduating fashion designers to be competitivedesign basics. You will have the opportunity to explore a wide range of within the local and international fashion industry by combining creativecreative and/or digital medium to broaden your perspectives. You will and intellectual approaches to visual-design innovations with strongalso indulge into creative areas essential to the development of a trained theoretical and practical elements.graphic designer, while at the same time developing your progressivegraphic design portfolio. At the end of the programme, you would have gained the knowledge and ability to start your own business, be ready to enter the workplaceOverall, the Diploma in Graphic Design programme aims to prepare you for and embark on a brilliant professional career as a successful Fashiona transition into the Bachelor of Design (Honours) in Graphic Design from Designer or other positions in the fashion industry. Students will havewhich you will graduate as a professional graphic designer. the opportunity to learn to think critically about design. Students can also move on to the development of collections, with opportunities to present their work in fashion shows and competitions.CAREER PROSPECTS ACADEMIC CAREER PROSPECTS ACADEMIC PROGRESSION PROGRESSION• Visualisers • Fashion Designers• Illustrators Graduates may be admitted into • Fashion Stylists Graduates may be admitted into• Photographers Year 2 of Bachelor of Design • Pattern Makers Year 2 of Bachelor of Design• Signage Designers (Honours) in Graphic Design. • Assistant Designers (Honours) in Fashion Design.• Graphic Designers • Fabrication and Trim Buyers• In-House Designers • Merchandisers• Character Designers • Fashion Illustrations• Typography Designers • Assistant Designers• Web Page Designers • Assistant Technical Designers• General Merchandisers • Textiles Artists• Instructional Designers • Workroom Assistants• Event Display Designers • Assistant Merchandisers• Sales Promotion Designers• Support staff in mass media organisations• Advertising Agencies & Publishing Agencies• Graduates may work in a range of profession related to advertising, publishing, packaging design or printingPROGRAMME OUTLINE (TOTAL CREDITS: 95) PROGRAMME OUTLINE (TOTAL CREDITS: 93)• Introduction to Information • Arts Law • Introduction to Information • Pattern & Garment Technology • Applied Photography Technology Constructions • Drawing: Mixed Media• Creative & Critical Thinking • Digital Typography • Fashion Fundamentals • Applied Photography• Design Fundamentals • Packaging Design • Draping • Embroidery Handwork• Drawing: Dry Media • Digital Illustration OR Music • Figure Drawing • Fashion Accessories• Introduction to Art • Fashion Design Concepts • Computer Aided Textile &• Basic Photography Appreciation • Costume History• Colour Studies • Design for Creative Industry • Introduction to Art Fashion Design• Design for Print • Print Production • Basic Photography • Fashion Synthesis• Introduction to Advertising • Commercial Design • Fashion Illustration and • Fashion Retailing• Drawing: Wet Media • Editorial Design • Visual Merchandising• Typography • Exhibit Design Presentation • Fashion Design Project• Fundamentals of Web Page OR • Graphic Design Final Project • Colour Studies • Fashion Productions • Textile Materials Introduction to Drama • Fashion ImageLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A,English for Communication, Social and Work Etiquette, English for English for Communication, English for IELTS, Social and WorkIELTS, Civic Consciousness and Volunteerism, Co-curricular Etiquette, Civic Consciousness and Volunteerism, Co-curricular

Programmes 135Diploma in Baking and Diploma in Communication andCake Artistry Media Studies2 years 4 months 2 yearsPROGRAMME OVERVIEW PROGRAMME OVERVIEWThis programme is intended to open up opportunities to students who are Communication and media studies have become popular choices amonginclined to science and technology to meet the manpower requirement youths due to the versatility this field provides in critical thinking andfor growing baking and cake industry. In addition, the growing demand experiential learning skills. Equipped with theoretical knowledge andfor healthy baked goods such as naturally healthy and high fibre breads, practical competency in written, spoken and visual communication as wellplays a role in generating lucrative income and employment for Malaysia. as other ‘know-hows’ about the media industry, graduates can advanceThis programme prepares students to be semi-professional baker or their careers and personal pursuits by securing placements in many fieldspastry chef in baking industry. Students have an opportunity to practice where communication is vital to the success of an organisation.and enhance their bread and cake baking skills in our well-developedphysical infrastructure and provision of facilities. Further to this, theprogramme is also designed to nurture professional bakers for industrywith strong physical stamina, the ability to work under pressure and strongcommunication skills.CAREER PROSPECTS CAREER PROSPECTS• Professional Pastry Chef • Communication Specialists• Hotel, resort and bake shop (Business and NGOs)• Technical and vocational education • Media Executives industry • Marcomm Executives• Baking and cake industry • Media-related industries: entrepreneur advertising, broadcasting,• Baking and cake ingredient seller journalism, public relations and• Sales Personnel new media• Business Development Executive (Baking Ingredients industry)PROGRAMME OUTLINE (TOTAL CREDITS: 92) PROGRAMME OUTLINE (TOTAL CREDITS: 93)• Introduction to Kitchen • Cake and Tortes II • Introduction to Communication • Introduction to Organisation and Management • Tart, Pie and Confectionary and Media Studies Communication Theories and • F&B Marketing Research• Fundamental of Baking • Decorative Arts and Plating • Public Speaking Skills• Specialty and Artisan Bread I • Fundamentals of Journalism • Basic Photography Skills• Kitchen Facilities, Layout and Design • Communication, Culture and • Music Appreciation OR • Food and Beverage Design Society Introduction to Drama• Cake and Tortes I Management • Media Writing I • Malaysian Legal• Specialty and Artisan Bread II • Cake Design and Decor • Media Writing II• Hotel and Restaurant Accounting • Presentation Skills • Fundamentals of Advertising Framework and Policies in• Fundamental of Food Nutrition • Hospitality Human Resource • Introduction to Electronic Communication• Introduction to Food Hygiene & • Social Media and Applications Management Publishing • Basic Publication Skills Sanitation • Project Module • The New Media • Basic Video Production• Food Purchasing and Cost Control • Industrial Attachment • Fundamentals of Public Relations • Persuasive Communication • Industrial AttachmentLANGUAGE, MATA PELAJARAN PENGAJIAN UMUM LANGUAGE, MATA PELAJARAN PENGAJIAN UMUM(MPU) AND CO-CURRICULAR COURSES: (MPU) AND CO-CURRICULAR COURSES:English Language, Bahasa Kebangsaan A, Civic Consciousness and English Language, Pengajian Malaysia 2, Bahasa KebangsaanVolunteerism, English for Communication, Pengajian Malaysia 2, A, English for Communication, Social and Work Etiquette, CivicSocial and Work Etiquette, English for IELTS, Co-curricular Consciousness and Volunteerism, English for IELTS, Co-curricular